商务职场英语Unit_3PPT课件
商务英语听说PPT unit 3 Company and products
Unit 3 Company and ProductsUnit GoalsStarting-upTranslate the names of following ten world-famous companies into Chinese and then write out their nationalities.1.WAL-MART STORES2.SINOPEC GROUP3.TOYOTA MOTOR4.VOLKSWAGEN5.ROYAL DUTCH SHELL6.SAMSUNG ELECTRONICS7.DAIMLER8.PROCTER & GAMBLE9.LEGAL & GENERAL GROUP10.S IEMENSInitial ListeningBefore listening, please learn the following trade terms by heart.Now, please complete the following tasks.T T a a s s k k 11You will hear six product titles. For each product, choose the proper words from the box to compose its full title according to what you will hear. Each title will be read twice.1. 2.3. 4.5. 6.（图片来源：以上图片均来自百度图片）T T a a s s k k22You will hear five sentences. When you hear the first time, repeat the sentences and pay attention to the stresses and tones. Then listen again and write them down. Check your answers when you listen for the third time.1.2.3.4.5.T T a a s s k k33You will hear 5 short extracts from company profiles. Some information on the following short passages is missing. When you listen to the conversations, please complete the sentences. The conversations will be spoken twice.1.One reason why Levi Strauss & Co. grew so rapidly was that they spent a lotof money on . Even in their early days, Levi Strauss & Co. ran a strong advertising for their products.2.GKS Services high-tech security alarms and exports its productsall over the world. It 150 people at its factory near Rotterdam although the company’s head office is in Amsterdam and has a staff of 20.3.OLYMPUS aims to offer people challenging and work in a pleasantenvironment. Employees dress on days when there is no customer contact and this helps to create a friendly atmosphere.4.Natura is a Brazilian cosmetics and toiletries company whichstarted as a small laboratory in a garage 45 years ago. Today, it is trying to go . It picked France as the first country outside Latin America to try out its ideas.5.Hongdou is the name of one of the most clothing brands in China.Their main products are suits, shirts, jackets, underwear and children’s clothes. In 1994, the government named Hongdou as one of China’s top ten famous brands and in 2004, the company won a award.Oral DiscussionBefore discussion, you are given the following advices. Professional Advices1.When describing a product to a potential customer, you need tohighlight the competitiveness of it from the following aspects: Advanced technologyIngenious design conception and principlesComprehensive functionsConvenient operationsSuperb materials and workmanshipSuperior qualityFavorable priceAttractive appearanceConsiderate after-sale servicesAccurate target market2.When introducing your company to a potential customer, you needto make the introduction from the following aspects:Name of companyLocation of company or headquartersDevelopment history of companyOrganizational structureMain business scopeFeatured products or competitive productsMain business partnersMain import and export marketsOffice environmentOperation and management mechanismNow, please complete the following tasks.T T a a s s k k11Work in pairs. Discuss what should be included in the detailed introduction to a specific Import and Export company?T T a a s s k k22Work in pairs. Discuss what should be included in your detailed introduction when you show a potential customer around the sample room of your company?T T a a s s k k33Discuss the following topic.If you are a sales representative of a specific Import and Export company, how should you introduce objectively and veritably your company and products to your customers and further make them have a good impression to your company?Intensive ListeningLearn the following by heart before listening.D D i i a a l l o o g g u u e e11..1.Mr. Smith is visiting Wang Kai’s company in Tianjin, China. Wang Kaiis introducing his company in details on site to Mr. Smith, hispotential customer. Watch the dialogue and decide whether the following statements are true or false.1.Wang Kai’s general manager will have a for mal interview with Mr. Smithstraight away. ( )2.Tianjin Giant Garments Import & Export Company is a state-controlledenterprise which is authorized by Tianjin Municipal People’s Government.( )3.The main business scope of Tianjin Giant Garments Import & ExportCompany is import and export of textiles. ( )4.The pie chart shows that natural colored cotton products are the secondlargest export products of the company. ( )5.Europe and North America are the biggest trading partners and traditionalexport markets of the company. ( )2.Watch the dialogue again and complete sentences according to thecontents in the dialogue.1. We are mainly specialized in the import and export of various and the business scope has been extended while the product structure has been further under innovation and development.2. You gain a variety of public bidding from and market every year.3. Every year we accept a large number of national and international orders from the regular customers. And all of these certificates are ourand .4. It shows, at present, among the exports, natural cotton and natural colored cotton products have reached , pure silk products account for , while down and leather products are .5. In recent years, has become an emerging market, with U.S.A. and Canada being major destinations.3.Make a memo about the company profile mentioned in the dialogue. Name of Company:Nature of Company:Main Business Scope:Honor of Company:Main Export Products:Main Trading Partners:D D i i a a l l o o g g u u e e22..Wang Kai is showing Mr. Smith around the sample room of Tianjin GiantGarments Import & Export Company. Choose the best answer to each of the following questions.1. What are displayed in the sample room of the company?A. samples exhibited at the Canton FairB. samples of the entire product lines of productsC. most representative products from each line2. Which ranges of garment does NOT Wang Kai’s company specialize in?A. pure silkB. down and leatherC. chiffon3. Where are the suppliers of the company’s cotton products from?A. southern XinjiangB. northern XinjiangC. northern China4. What is NOT the advantage of raw materials of the company’s cotton products?A. superior qualityB. numerous varietyC. favorable cost5. How does Wang Kai’s company build its own design team?A. engage world-class designers with higher salariesB. send potential young designers abroad to studyC. hold training and sharing sessions regula rlyOral presentationIn this part, please make oral presentations after reading the following tasks. You are given the functional sentences to help you.Functional Sentences1.ABC Company is one of the world's leading international cosmeticcompanies.2.We employ around 85,000 people in almost 80 countries worldwide.3.The goal of our company is to be a focused jewelry company that deliversvalue over volume.4.The company has a long history of over 2000 years.5.With its exquisite skill, unique style and complete varieties, the companyenjoys great popularity at home and abroad.6.At present Lorentz Company engages in import and export trade and servesas a professional manufacturer.7.Our products have won many domestic gold and silver medals.8.Our products are sold well to more than 40 domestic tourist cities in Chinaand over 60 foreign countries and regions.9.We sincerely welcome and promise guests from far and wide high-qualitygoods, comfortable environment and excellent after-sale service.10.F ounded in 1902 and incorporated in 1923, ADM is headquartered in Chicago,Illinois, and operates processing and manufacturing facilities across the United States and worldwide.11.O ur market share in Europe has increased by 8%, accounting for 20%12.T hrough our extensive global distribution facilities and capabilities, IBMmakes a significant contribution to the world's economy and quality of life.13.O ur goods are superior in quality compared to those of other manufacturers.14.B usiness hours usually start at 8:30 a.m. and finish at 5:30 p.m., Monday toFriday.15.T he tennis shirt is available in five different colors and four sizes.16.W e have a wide selection of jeans that will appeal to all ages.17.O ur products enjoy a high reputation in North American market.18.O ur hoodies are especially popular with young people.19.T he quality of our products has the edge on competition.20.C ompared with the various well-known brands from Europe and America,our products have the same high quality, but are much more price competitive, thanks to the low labor and raw material cost.T T a a s s k k11Retell the passage of Dialogue 1 with the words and useful sentences used in the dialogue.T T a a s s k k22Work in pairs. One of you plays the role of a sales representative in a trade company and the other plays the role of a potential customer. Make up a dialogue according to the following situation.Mr. Brown is very interested in ABC Company’s products wh ich were exhibited at the trade fair held three weeks ago. Today Mr. Brown comes to ABC Company to have an initial visit. Tom is a sales representative of ABC Company. He is introducing his company and products in details respectively to Mr. Brown. Background InputThe product life cycle concept consists of 4 stages: introduction, growth, maturity, obsolescence. It outlines the stages the product is first introduced into the market until it is finally removed from the market. The length of the life cycle, duration of each stage and the shape of the curve vary widely for different products. Not all products reach the final stage and some may continue to rise or even fall.Product Life Cycle CurveIntroduction⏹Critical Factor - Product Development and Design⏹Researching, developing and launching the product.⏹Product passes through a low volume introduction phase where unit profit margin is low andsales volume starts to rise.Growth⏹Critical factor - Advertising and Distribution⏹Sales increasing at a faster rate.⏹Volume and profit both starts to rise.Maturity⏹Critical Factor - Marketing Effectiveness⏹Unit profit margin at its highest but the rate of sales volume is slowing down. For example,there are now new competitors in the market.Obsolescence⏹Critical Factor - Cost Efficiency⏹Sales and profit began to fall.⏹Declining volume pushes costs up until all profits are eliminated.⏹This may be due to the need of disappearing or a better and cheaper product has beendeveloped in the market.To extend a life of the product, techniques include advertising, price reduction (attract new customers), adding value to the product (new features), explore new markets (selling your product overseas) and new packaging (freshen up old packaging).。
商务英语综合教程 1 Unit3 PPT
Watch part of the earliest documentary about subway graffiti in New York City.
Warm-up
Background
Detailed Reading
TEXT I
Letter from America: Notes from the Underground
Warm-up
Background
Detailed Reading
TEXT I
On NY subway
Though it is known as "the subway", implying underground operations, about 40% of the system runs on above-ground right-of-way.
NY subway entrance
Warm-up
Background
Detailed Reading
TEXT I
NY subway
The New York City Transit Authority, a public authority presided by New York City, was created in 1953 to take over subway, bus, and streetcar operations from the
Warm-up
Background
Detailed Reading
TEXT I
Note Taking
Watch the video clip "Metro Service". What are the features of the New York subway? 24-hour service, convenient but bewildering
商务英语课件unit3a
Professional Networking
Business Presentations
Conference & Events
Build strong professional
Learn the etiquettes and
Navigate through business
relationships through
bridging cultural gaps.
Business English.
Addressing common
Strategies to overcome
Continued Growth in Business English
Online Resources
Business English Training Programs
concepts used in the world of banking and
strategies, advertising techniques, and sales
finance.
negotiations.
Customer Service
Project Management
Learn essential phrases and expressions to
2
Rep orts & Prop osals
Learn the structure and language to create impressive reports and proposals for
business purposes.
3
Bu siness Corresp ondence
Master the art of crafting well-written, formal letters and memos.
研究生商务英语课件 Business English Unit 3 Organiza
9. Together they establish performance benchmarks. (para. 5)
他们共同设定清洁的标准。
10. So the company stores all critical budget documents and performance reports on its Intranet, along with training schedules, upcoming events and company news. (para. 6)
pl. 总部 a. 改修的，改建的 赫尔辛基（芬兰首都） n. 混乱 v. 漫步 a. 可携带的，轻便的 n. 配方、公式
ingredient
n. 原料、成分
Para 2 jumpsuits upbeat blazer budget report abolish rules and regulations perk
a barber working with 2 assistants
the BBC
Discussion:
1. Look at the photo on p. 22. Would you like to work in the building in the photo? Explain why or why not.
它总部坐落在赫尔辛基市中心一家翻新过的电影制片厂里里面色彩炫烂气氛喧闹彰显着非凡的创造力
Unit 3: Organisation
"How many people work in your office? About half." --- Anonymous
商务英语教学课件chapter 3.ppt
To improve the writing quality, you can tell
People which aspects of a draft you’d like comments about. If a reader criticizes something, fix the problem. If you think the reader misunderstood you, try to figure out what caused the misunderstanding and revise the draft so that the reader can see what you meant.
How to divide your time in writing process: 40% for planning,gathering
20% for writing 40% for revising, editing
Structuring your communications
4-Point Plan (1) Opening or introduction
Editing means making the
Document grammatically correct.
Proofreading means checking to be sure the document is free from typographical errors.
The activities do not have to come in any set order. It is not necessary to finish one activity to start another. Most writers use all eight activities only when they’re writing a kind of document, about a subject, or to an audience that’s new to them.
商务综合英语课件Unit 3
Lessons
Team Project
Review
Additional Resources
Eቤተ መጻሕፍቲ ባይዱIT
Unit 3 Marketing the product
Lesson 1 Telling the world about your product Lesson 2 Brands Lesson 3 Finding out what appeals to the consumer Lesson 4 You, too, can do it—having a plan Lesson 5 Getting together and understanding it all Lesson 6 If you can make it, they can fake it
persuade classmates to buy your product or service. Use the language suggestions below.
Speaker: Companies advertise their products for three main reasons. The first reason is simply to inform the public that a particular product or service exists. This type of advertisement gives factual information about a product, provides price details and information about any special offers. This is called informative advertising and it concentrates on just giving the essential details. It’s often used to give information about household products that people buy regularly. The second type is persuasive advertising and its function is to convince people to buy a product or service. The advertisement tries to achieve this by telling people that the product or service will bring beneficial changes to their lives. This often happens with cosmetic products where a person is persuaded that a certain face cream will rid them of wrinkles and make their skin look fresh
商务英语写作实务课件Unit 3
Situation 2
Complete the following meeting notice by translating the Chinese into English.
NOTICE OF MEETING ___I’_m__p_le_a_s_ed__to__in_f_or_m__y_o_u（我很高兴地通知您）that the 11th Chinese Investment and Trade Symposium _w_i_ll_b_e_h_e_l_d_in__X_i_am__e_n_I_nt_e_rn_a_t_io_n_a_l _C_o_n_fe_r_en_c_e_a_n_d_E__xp_o_s_it_io_n__C_e_n_te_r_f_ro_m__8_th_t_o_1_0_th_i_n__ _S_e_p_te_m_b_e_r_, _2_0_1_2_（将于2012 年9 月8 日至10 日在厦门国际会展中心举行）. Also, the Investment Forum of Siming District, Xiamen will be held on September 9, 2012. _Y__ou__a_re_i_n_v_it_ed__to__at_te_n_d__ （诚邀您参加）both the Symposium and the Forum. __A_s_h_a_s _b_ee_n__pl_a_n_n_ed__（根据安排）, you will have the chance to participate in the festivities in our city. Also, you will visit the scenic spots during your stay here. Some of them are historical and cultural heritage that is peculiar to Xiamen. You are sure to find enormous business opportunities in Xiamen. __I _sh_o_u_l_d_a_p_p_re_c_ia_t_e（我将不胜感激）___if_y_o_u_c_o_u_l_d_in_f_o_rm__u_s_a_s_s_o_o_n_a_s_p_o_ss_i_b（le 尽 快通知我们）— by fax, telephone or other means— whether or not you will be able to attend the Symposium and the Forum _s_o_t_ha_t_w__e _c_an__m_a_k_e_t_he__n_ec_e_s_sa_r_y_a_r_ra_n_g_e_m_e_n_ts（以便我们做必要安排）.
商务英语谈判 chapter threeppt课件
• Bare
空的，光的
• Dissention 纠纷
外语教学与研究出版社
The Role and Qualities of CN
• Unify
使… 统一
• Keep sth on track 使…正常
• Discipline
纪律
• Focal point
关注点
• Subordinate
下属
• Scope
外语教学与研究出版社
Case Study
• A logistic manager has to fly to a supplier in Atlanta next week for material delivery problems. The Atlanta supplier has always had good faith but this time, unfortunately, no warning has been given about the supply problems.
Somewhat vain. Strong willed. Somewhat stubborn. Hates to lose. Strongly defiant.
外语教学与研究出版社
• 23 24 25 26
对声音敏感 喜欢逃跑 非常挑剔 轻率
• 27 有点笨的
Alert to sounds. Likes to run. Very finicky. Impetuous
• There are two things that I could not do in my life –I could not do this and I could not do that.
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products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.
Unit 3 Marketing the product
Lessons
Team Project
Review
Additional Resources
EXIT
Unit 3 Marketing the product
Lesson 1 Telling the world about your product Lesson 2 Brands Lesson 3 Finding out what appeals to the consumer Lesson 4 You, too, can do it—having a plan Lesson 5 Getting together and understanding it all Lesson 6 If you can make it, they can fake it
➢ This ad appeals to me because . . . ➢ I find it attractive because of . . . ➢ I like the graphics and . . . ➢ It gives me a sense of . . . ➢ It makes me think of . . .
b Look at the following advertisements and write
phrases from the ads in the appropriate categories.
appearance choice durability after-sales service/protection feelings quality appealing features price/cost
3. How effective do you find the advertisements?
d In pairs, discuss other advertisements that you
have seen recently that caught your attention. Use expressions from the box to help you if you wish.
prices, special offers, etc. products
beneficial changes
often used for beauty
products bring to ones’ life produa company’s used with many types of
EXIT
Unit 3 Marketing the product
Additional Resources
Additional Activities
Reading Resources
Writing Resources
Unit Test
Grammar Resources
EXIT
Lesson 1
Telling the world about your product
e Listen to a marketing expert explain about the SdcirfifpetKreeynt
types of advertising. Complete the information in the notes.
factual information about usually about household
Key
range of models
1-yr. mfg. warranty, 3-yr. warranty
faster processor lightweight, 14-in screen 10% off, Today only $810, from 20% off, an additional 15% off sales price