成功理工职场英语答案Unit 2

f Research and prepare an illustrated written report about a
well-known present-day industrial designer from your own country or from abroad.
Narrator: Raymond Loewy was born in Paris, France in 1893. He obtained a degree in electrical engineering in 1918. One year later, he left France for the United States. He first worked as a fashion illustrator for Vogue magazine and also designed window displays for department stores in New York City. In 1929, he received his first industrial design commission—to modernize the appearance of Gestetner’s duplicating machine. Loewy’s design was to remain unchanged for the next forty years. In the same year, Loewy started his own design firm. In 1934, he designed the Coldspot refrigerator for Sears, Roebuck and Co. It was a great commercial success and it won first prize at the Paris International Exposition of 1937. Starting in 1937, Loewy began working for the Pennsylvania Railroad, designing streamlined styling for their passenger trains. Over the following years, he designed various locomotives and passenger cars. During the 1930s and 1940s, Loewy designed a wide range of household products with rounded corners and simplified lines such as the Frigidaire range of refrigerators and freezers. He made important
3. soft drinks: _________________________________________ Coca-Cola’s contour bottle, Coca-Cola’s first _________________________________________ aluminum can 4. miscellaneous: _________________________________________ U.S. postage stamp, Shell logo
b Listen and complete the summary of the life of Raymond
Loewy. Then listen again and complete the notes below with examples of Loewy designs. Script Key
c Read the sentences and circle each True or False.
Key 1. By 1920, Loewy had already left France. 2. By 1940, Loewy had worked for the Pennsylvania Railroad. 3. By 1958, he had designed both bottles and cans for Coca-Cola. True False True False True False
1893 Raymond Loewy is born in Paris, France. receives degree in electrical 1918 engineering 1919 leaves France for the United States receives first industrial design 1929 commission starts his own design firm
d Read the text and complete each space with the correct form
Key
of the verb in parentheses. The first one has been done for you.
Through his accomplishments in product design, Raymond Loewy (1) _________ helped (help) to establish industrial design as a profession. By the end of his life, his career (2) had ______________ encompassed(encompass) all applications of modern industrial design, from consumer products to interior building space, packaging, and transportation. Long before his death, Loewy (3) _____________ had become (become) one of the best-known industrial designers of the twentieth century and his vision of beauty through the use of streamlined, highly functional forms (4) ____________ had shaped (shape) modern industrial design in the United States. For decades, his work (5) ____________ (permeate) the nation’s lifestyle permeated and influenced—and (6) ____________ (continue) to influence today— continues countless aspects of American life.
1971 designs Shell logo
Script
Key
1. household consumer goods: _________________________________________ refrigerators,electric shavers, toothbrushes, radios 2. transportation: locomotives and passenger cars, Greyhound’s _________________________________________
Key
1934 from 1937
designs Coldspot refrigerator redesigns Coca-Cola bottle
1930s designs wide variety of household and products with rounded corners and 40s simplified lines, e.g., Frigidaire refrigerators and freezers forms Raymond Loewy 1945 Associates
EXIT

Lesson 1 Establishing industrial design as a profession
a Look at the photos in Exercise b and discuss the questions in
pairs.
1. What do you think all these items have in common? 2. When do you think each of these items was designed?
Lesson 6. Choosing to performance-test products
EXIT
Unit 2 Design and Testing
Additional Activities Reading Resources Additional Resources Writing Resources Unit Test Grammar Resources
e Discuss these questions in pairs or small groups.
1. In your opinion, what were Loewy’s most impressive design achievements? 2. Where can Loewy’s influence on the world of industrial design still be seen? 3. What does Loewy’s career reveal about the work of an industrial designer? 4. What aspects of industrial design do you find most and least appealing?