留学文书写作范例-市场营销(个人陈述)

留学文书写作范例－市场营销（个人陈述）

Personal Statement

Program Applied1: Marketing2 Management

In a highly competitive environment, the ability to create competitive edges over one s adversaries3 and to achieve ultimate victory in fierce competitions depends not so much on materials resources as on the mental factors of intelligence and concepts. Those concepts that can lead to new visions and perspectives and those approaches that can effectively solve problems will have the greatest value. The overriding4 factor which ensures the eventual5 materialization of new concepts and gives rise to effective approaches is management. As a branch of applied science, the science of management has crucial value not only for developing countries like China which are making uttermost efforts to catch up with the developed countries, but also for the leading multinational6 giants in the developed countries themselves. For a person like me who has decided7 to pursue marketing management as my career objective, to sharpen my intellectual caliber8, to understand the essence of management and to grasp important skills of management have become my greatest aspiration9.

As a Master s student specializing in marketing and enterprise strategies, I am very proud to report that I have made some encouraging research achievements. Of the two research papers that I wrote concerning strategic development of enterprises Enterprise Strategic Alliance Based on Resource Complementarity and The Strategic Orientation10 and Countermeasures for Chinese Enterprises in International Operations in the New Millennium11, the former has been published by Economic Tribune in Sept. 2002 and the latter has been accepted for publication by China Economists12 in Feb. 2003. These two research papers are the fruition of my active involvement in a research project named Study on Chinese Enterprises Cooperation-Competition Models in Hyper-Competitive Conditions, which is sponsored by China State Natural Science Foundation (Foundation Project No. 70140132). Another paper entitled Brand Marketing: A Competitive Mode on a Higher Level in Modern Economics has been published by Contemporary Finance Economics in November this year. Those research achievements can unmistakably indicate my tremendous potential to perform much more ambitious researches in my future degree program and I am determined13 to develop this potential to the fullest extent.

I completed my four-year systematic14 studies in Engineering and Management Science as an undergraduate at the School of Economics and Management, Beijing University of Aeronautics15 and Astronautics. It is precisely16 this undergraduate education that has reinforced my determination to pursue marketing management as my lifelong career. Although as an undergraduate my understanding of some courses cannot be described as profound (some might even be said to be rather superficial), my learning of those courses nevertheless widened my ken17 of knowledge and broadened my vision.

In order to further enrich myself, I availed myself of every opportunity of academic exchange both on campus and off campus. I shuttled among Peking University, Central Finance and Economics University, and China Renmin University on my bicycle in order to attend lectures delivered by the country s leading scholars and entrepreneurs. Those lectures constituted an important supplement to my in-class training because they were immediately connected with the realities of Chinese society. I also benefited importantly from my extracurricular activities. As minister of the Department of Social Practices of the School s Students Union, I planned and organized the School s Festival of the Art of Management. I

also canvassed18 Pepsi Company to sponsor our university s basketball league match. In launching those activities, I improved my organizational and managerial skills. In retrospection, my undergraduate program was most strengthened by my self-conscious attention to various applied subjects higher mathematics, statistics and probability, linear algebra19, operations research, etc. It can be said that my undergraduate education (in which my overall scholastic20 performance ranked top 4th in my class consisting of 30 students) enabled me to make some basic preparations in theoretical knowledge and in the application of mathematical tools.

From Sept. 1998 to April 2000, my employment with Hisense Group in QingDao City, Shandong Province (one of the largest manufacturers of electrical appliances in China) was a major opportunity to practice what I had learned. The second year I joined the Group, the most fierce price warfare21 happened to China s electrical appliances industry. Manufacturers reduced the prices of their products to unprecedented22 low levels in order to maximize their market share. As an act of market competition, the Marketing Department where I worked launched Traveling Expositions of Hisense Products. As one of

the four key personnel of the department, I planned and organized a series of exhibitions in most major cities in China. Our one-year efforts achieved remarkable23 market effects. In Shijiazhuan City, for instance, of a total of 30 brands, our sales of televisions and air conditioners accounted for 24% and 18% respectively in 2000. In that year s performance evaluation24, I was awarded the Group s Model Employee.

My understanding of marketing was enriched and modified by my 2-year practical work experience. To me, marketing was not merely composed of such elements as product designing, promotion26 through advertising27, pricing models, and distribution channels. It also encompassed28 the analysis of the behavior both of your competitors and of consumers, studies in organization behavior, brand management, and decision-makings. Believing that a more systematic education would contribute to a more successful career, I went back to my alma mater in September 2000 and went on with a Master s program in Engineering and Management Science in order to gain knowledge on a higher professional level, to follow the most updated academic information, and to improve my managerial caliber.

Backed by my work experience, my academic focus became

better-defined and I was more self-motivated in my studies. With a comprehensive coursework covering advanced mathematical planning, decision-making strategies, management statistics, and fuzzy mathematics, I achieved obvious improvement in theoretical knowledge and in the application of tools. I developed broader perspectives and was able to conduct my research from more advanced professional levels. My thesis, entitled A Study of Enterprises Strategic Alliances Based on an Analysis of Resource Complementarity, presented a wholly novel explanation of corporate29 alliances from the perspective of resource integration30, a perspective which differed fundamentally from the conventional view held by most scholars which explained the necessity and justification31 of corporate alliance from the angle of transaction cost and value chain.

Instead of feeling contented32 with my high GPA for the Master s program (3.6), I have come to realize how much there is still for me to learn in the field of management, especially in marketing. Most universities in China treat marketing purely33 as a theoretical course, with neither case analysis nor opportunities for students to practice the theories they have learned. In terms of curriculum, studies in marketing

psychology34 and individual behavior have hardly been undertaken. Moreover, the lack of analytical35 tools has resulted in insufficient36 analysis of the market feedback. Realizing that such deficiencies can scarcely be overcome within a short period of time, I believe that a more successful career must be pursued through a Ph.D. program outside China, ideally in a first-rate university in the United States.

With my undergraduate and graduate background in engineering and management science, I would like to focus on one of the following areas in your Ph.D. program: a. marketing management; b. behavioral approaches to marketing or consumer behavior; and c. channels of distribution. I have also drawn37 up my tentative career objective. I will complete my doctoral program by undertaking38 extensive researches and carrying out some specific projects. After obtaining my degree, I will seek some teaching experiences in an American university while continuing with advanced researches on the latest research topics. In this way I can keep developing my academic aptitudes39. After accumulating sufficient teaching and research experience, I will seek a teaching position in a prestigious40 university in China where I will share with my future students and colleagues my research findings and the

knowledge I have acquired in the United States. I hope to develop myself ultimately into a leading specialist in marketing and management who can contribute to bringing Chinese scholarship in this field onto a more advanced level.

CMU s Ph.D. program in computer science is heavily integrated with research activities and is designed to nurture41 people with raw talent and intellect in an environment which permits them thorough immersion42 in research and coursework. The program promises to produce well-educated researchers and future leaders in computer science. I am very excited over this wonderful vision because such a program offers me a basis to translate my dreams into realities. Without such a program, many of my dreams will remain mere25 fantasies.

She plans to take a course in applied linguistics.她打算学习应用语言学课程。

This cream is best applied to the face at night.这种乳霜最好晚上擦脸用。

They are developing marketing network.他们正在发展销售网络。

He often goes marketing.他经常去市场做生意。

That would cause potential adversaries to recoil from a challenge. 这会迫使潜在的敌人在挑战面前退缩。来自辞典例句

Every adversaries are more comfortable with a predictable, coherent America. 就连敌人也会因有可以预料的，始终一致的美国而感到舒服得多。来自辞典例句

Development is of overriding importance. 发展是硬道理

My overriding concern is to raise the standards of state education. 我最关心的是提高国民教育水平。

Several schools face eventual closure.几所学校面临最终关闭。

Both parties expressed optimism about an eventual solution.双方对问题的最终解决都表示乐观。

The firm was taken over by a multinational consulting firm.这家公司被一个跨国咨询公司收购。

He analyzed the relationship between multinational corporations and under-developed countries.他分析了跨国公司和不发达国家之间的关系。

This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。

There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的

区别。

They ought to win with players of such high caliber.他们选手的能力这样高,应该获胜。

We are always trying to improve the caliber of our schools.我们一直在想方设法提高我们学校的水平。

Man’s aspiration should be as lofty as the stars.人的志气应当象天上的星星那么高。

Young Addison had a strong aspiration to be an inventor.年幼的爱迪生渴望成为一名发明家。

Children need some orientation when they go to school.小孩子上学时需要适应。

The traveller found his orientation with the aid of a good map.旅行者借助一幅好地图得知自己的方向。

The whole world was counting down to the new millennium.全世界都在倒计时迎接新千年的到来。

We waited as the clock ticked away the last few seconds of the old millennium.我们静候着时钟滴答走过千年的最后几秒钟。

The sudden rise in share prices has confounded economists. 股价的突然上涨使经济学家大惑不解。

Foreign bankers and economists cautiously welcomed the minister’s initiative. 外国银行家和经济学家对部长的倡议反应谨慎。来自《简明英汉词典》

I have determined on going to Tibet after graduation.我已决定毕业后去西藏。

He determined to view the rooms behind the office.他决定查看一下办公室后面的房间。

The way he works isn’t very systematic.他的工作不是很有条理。

The teacher made a systematic work of teaching.这个教师进行系统的教学工作。

National Aeronautics and Space undertakings have made great progress.国家的航空航天事业有了很大的发展。

He devoted every spare moment to aeronautics.他把他所有多余的时间用在航空学上。

It’s precisely that sort of slick sales-talk that I mistrust.我不相信的正是那种油腔滑调的推销宣传。

The man adjusted very precisely.那个人调得很准。

Such things are beyond my ken.我可不懂这些事。

Abstract words are beyond the ken of children.抽象的言辞超出小孩所理解的范围.

v.（在政治方面）游说( canvass的过去式和过去分词 )；调查（如选举前选民的）意见；为讨论而提出（意见等）；详细检查 He canvassed the papers, hunting for notices of jobs. 他仔细查阅报纸，寻找招工广告。来自《现代英汉综合大词典》

The stirring event was well canvassed. 那桩惊人的事情已经是满城风雨。来自英汉文学 - 汤姆历险

He was not good at algebra in middle school.他中学时不擅长代数。

The boy can’t figure out the algebra problems.这个男孩做不出这道代数题。

There was a careful avoidance of the sensitive topic in the scholastic circles.学术界小心地避开那个敏感的话题。

This would do harm to students’scholastic performance in the long run.这将对学生未来的学习成绩有害。

He addressed the audience on the subject of atomic warfare.他向听众演讲有关原子战争的问题。

Their struggle consists mainly in peasant guerrilla warfare.他们的斗争主要是农民游击战。

The air crash caused an unprecedented number of deaths.这次空难的死亡人数是空前的。

A flood of this sort is really unprecedented.这样大的洪水真是十年九不遇。

She has made remarkable headway in her writing skills.她在写作技巧方面有了长足进步。

These cars are remarkable for the quietness of their engines.这些汽车因发动机没有噪音而不同凡响。

I attempted an honest evaluation of my own life.我试图如实地评价我自己的一生。

The new scheme is still under evaluation.新方案还在评估阶段。

That is a mere repetition of what you said before.那不过是重复了你以前讲的话。

It’s a mere waste of time waiting any longer.再等下去纯粹是浪费时间。

The teacher conferred with the principal about Dick’s promotion.教师与校长商谈了迪克的升级问题。

The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?

The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

The enemy encompassed the city. 敌人包围了城市。来自《简明英汉词典》

I have encompassed him with every protection. 我已经把他保护得严严实实。来自英汉文学 - 双城记

This is our corporate responsibility.这是我们共同的责任。

His corporate’s life will be as short as a rabbit’s tail.他的公司的寿命是兔子尾巴长不了。

We are working to bring about closer political integration in the EU.我们正在努力实现欧盟內部更加紧密的政治一体化。

This was the greatest event in the annals of European integration.这是欧洲统一史上最重大的事件。

There’s no justification for dividing the company into smaller units. 没有理由把公司划分成小单位。

In the young there is a justification for this feeling. 在年轻人中有这种感觉是有理由的。

He won’t be contented until he’s upset everyone in the office.不把办公室里的每个人弄得心烦意乱他就不会满足。

The people are making a good living and are contented,each in his station.人民安居乐业。

I helped him purely and simply out of friendship.我帮他纯粹是出于友情。

This disproves the theory that children are purely imitative.这证明认为儿童只会单纯地模仿的理论是站不住脚的。

She has a background in child psychology.她受过儿童心理学的教育。

He studied philosophy and psychology at Cambridge.他

在剑桥大学学习哲学和心理学。

I have an analytical approach to every survey.对每项调查我都采用分析方法。

As a result,analytical data obtained by analysts were often in disagreement.结果各个分析家所得的分析数据常常不一致。

There was insufficient evidence to convict him.没有足够证据给他定罪。

In their day scientific knowledge was insufficient to settle the matter.在他们的时代，科学知识还不能足以解决这些问题。

All the characters in the story are drawn from life.故事中的所有人物都取材于生活。

Her gaze was drawn irresistibly to the scene outside.她的目光禁不住被外面的风景所吸引。

He gave her an undertaking that he would pay the money back with in a year.他向她做了一年内还钱的保证。

He is too timid to venture upon an undertaking.他太胆小，不敢从事任何事业。

They all require special aptitudes combined with special training. 他们都应具有专门技能，并受过专门训练。

Do program development with passion. has aptitudes for learning. research. innovation. 热爱程序开发工作。具有学习。

钻研。创新的精神。

The young man graduated from a prestigious university.这个年轻人毕业于一所名牌大学。

You may even join a prestigious magazine as a contributing editor.甚至可能会加入一个知名杂志做编辑。

The tree grows well in his nurture.在他的培育下这棵树长得很好。

The two sisters had received very different nurture.这俩个姊妹接受过极不同的教育。

The dirt on the bottom of the bath didn’t encourage total immersion.浴缸底有污垢，不宜全身浸泡于其中。

The wood had become swollen from prolonged immersion.因长时间浸泡，木头发胀了。