中国大学MOOC商务英语-案例篇单元测试及考试答案
中国大学MOOC商务英语-案例篇单元测试及考试答案
本次得分为：28.00/30.00, 本次测试的提交时间为：2020-02-27, 如果你认为本次测试成绩 不理想，你可以选择 再做一次 。 1 单选(2 分) If you're looking to boost customer satisfaction, one of the most promising places to start is____________. 得分/总分 A. financial goals B. customer management C. stakeholder interest D. customer service 2.00/2.00 正确答案：D 你选对了 2 单选(2 分) It is believed that increased satisfaction has a (an) ____impact on consumer spending, cash flow, and business performance. 得分/总分 A. negative B. positive 2.00/2.00 C. unknown D. neutral 正确答案：B 你选对了 3 单选(2 分) A study of 200 companies shows a clear correlation between higher levels of customer satisfaction and______. 得分/总分 A. stake risks B. stock options C. stock prices 2.00/2.00 D. share dividends 正确答案：C 你选对了
Unit 1 Quiz 返回 已经超过规定的测试次数或提交截止时间已过。你可以作为自我学习进行测验，但提交的结 果将无法获得学分。 1 单选(2 分) On the accomplishment of CSC assignment, employees hone their cultural and __________ literacy. 得分/总分 A. technological B. marketplace C. educational D. legal 正确答案：B 你没选择任何选项 2 单选(2 分) The CSC idea is to instill _____________ and leadership skills for less-structured, diverse business environment and cultures. 得分/总分 A. market competence B. global perspective C. partnership D. managerial confidence 正确答案：B 你没选择任何选项 3 单选(2 分) CSC represents not only cutting-edge career training, but also a major advance in the practice of ___________. 得分/总分 A. supply chain management B. economic development C. cost savings D. corporate social responsibility 正确答案：D 你没选择任何选项 4 单选(2 分) Corporate social responsibility is no longer viewed as __________________, but an investment
《商务英语笔译》MOOC考试答案
A.
B.
正确答案：A你没选择任何选项
10判断(2分)
“姓贾名化，字时飞，别号雨村者，走了进来。”例子中古人的“字”译作英文应该是“pseudonym”。
得分/总分
A.
B.
正确答案：B你没选择任何选项
11单选(2分)
从文化传播的角度来看，作为俗语“You can run, but you can’t hide.”的译文，以下哪个版本更恰当：
D.
Mount Tianshan
正确答案：C你没选择任何选项
13单选(2分)
地址“广州市天河北路233号中信广场”中的“中信广场”译作英文应当是：
得分/总分
A.
Zhongxin Square
B.
CITIC Plaza
C.
Zhongxin Plaz任何选项
得分/总分
你没有填写答案
正确答案：assignable
23填空(6分)
甲方应在9月10日或之前交货，以便货物能在圣诞购物高峰之前到达美国。
译文：Party A shall be able to supply the goods in the contract ___ or before September 10 so that they may reach the US before Christmas rush season.
1判断(2分)
“A right of first refusal”的译文为“优先认购权”。
得分/总分
A.
B.
正确答案：A你没选择任何选项
2判断(2分)
请柬中的“R.S.V.P”意思是“敬请光临”。
得分/总分
A.
B.
商务综合英语_山东财经大学中国大学mooc课后章节答案期末考试题库2023年
商务综合英语_山东财经大学中国大学mooc课后章节答案期末考试题库2023年1.Which one of the following is not the basic function the managementperforms?答案:discussing2.According to the World Bank, there are 28 emerging markets in the worldwith the economies of China, India, Indonesia, __________ and Russiaconsidered to be by far the five largest.答案:Brazil3._____________ is a set of marketing tools that the firm uses to pursue itsmarketing objectives before launching any new product.答案:Marketing mix4.An advertising ___________ is the phrase used in TV or print advertisements.For example: Nike - Just do it . This is sometimes also called a tagline.答案:slogan5.E-commerce is defined as the buying and selling of goods and services usingthe ____________答案:Internet6. A company’s ____________ are the core of its culture.答案:values7.____________ refers to a country’s general facilities, tr ansport systems and evenits Internet and media capabilities.答案:Infrastructure8.An ______________ of an organization is a customer who is not directlyconnected to that organization including wholesalers, retailers, etc.答案:external customer9.Which is the best subject for an email?答案:Question about Tuesday’s lecture10.A(n) __________ is a written document for a business meeting which includesthe order of the matters to occur in the meeting.答案:agenda11.Which of the following belong to ownership investment?答案:stockreal estatebusiness12.Product is composed of ___________, ___________, or ______________.答案:servicesgoodsmoney13.Which of the following statements illustrate the importance of branding?答案:Brand serves as a guide to understanding the purpose of business objectives.Branded products is one of the best ways to attract loyal customers.The brand is a foundation in marketing communication.Brand not only creates loyal customers, but it creates loyal employees.14.There are four types of market segmentation which are most commonly used.They are _______.答案:geographic segmentationbehavioral segmentationdemographic segmentationpsychographic segmentation15.Which of the following are the principal media for advertising?答案:PosterInternetBillboardNewspaper16.Why is e-commerce a convenient way to do business?答案:People can order goods from anywhere at any time. That is, there are nobarriers of geography, or place; no barriers of time.E-commerce sites are open 24/7. That means, they are always open, 24 hoursa day, 7 days a week.17.There are some basic elements of culture relevant to international business.For example, ___________, ____________, __________ and _____________.答案:religionsocial structurelanguagevalues18. A company's culture will be reflected in its _____________, ________,_____________, ___________, etc.答案:office setupdress codevisual symbolsclient satisfaction19.The triple bottom line, which refers to _______, _______ and _______, form one wayto evaluate CSR.答案:planetprofitpeople20.Which departments are often outsourced?答案:call-centertech-support21.Mining belongs to the secondary industry.答案:错误issez-faire is a leadership style where the team leader will allow the teammembers to carry out their duties on their own and at their own pace.答案:正确23.Personal finance defines all financial decisions and activities of an individualor household, including budgeting, insurance, mortgage planning, savings, and retirement planning.答案:正确24.Tariffs are taxes imposed on all products.答案:错误25.In C2C, the sellers are organizations, and the buyers are individualconsumers.答案:错误26.Cross-cultural awareness training is usually a generic introduction into aculture, country, region or religion.答案:正确27.There are some special terms which are created or used by a certain group orteam, but can not be understood by the other people outside the team.答案:正确28.Stakeholders include employees, shareholders, customers, suppliers, localpeople and environment, etc.答案:正确29.For big corporation in developed countries, there may be a demand or needin a foreign market for a product or service because of saturation of domestic markets.答案:正确30. A resume is typically a 1-2 page, reverse chronological, introduction andsummary of your experience and skills.答案:正确31.Business enterprises customarily take one of three forms: _______________,partnership, or limited-liability company (or corporation).答案:sole proprietorship32. A normal corporate structure consists of various departments. Commondepartments include Marketing, Finance, ____________, Production andResearch and Development(R&D).答案:Human Resources33.____________ is a type of private equity, a form of financing that is provided byfirms or funds to small, early-stage, emerging firms that are deemed to have high growth potential, or which have demonstrated high growth.答案:Venture capital34.A(n) ____________ product is a product that can only be perceived indirectly.答案:intangible35.Advertising can provide constant reminders and ___________ to produce theconsumers’ desire.答案:reinforcements36.By performing ____________, businesses treat employees fairly.答案:ethical labor practice37.Globalization is the process of interaction and ______________ among people,companies, and governments worldwide.答案:integration38.Economic globalization is the increasing economic ______________ of nationaleconomies across the world.答案:interdependence39.Customer _____________ is a measure of how products and services supplied bya company meet or surpass customer expectation.答案:satisfaction40._______________ is a circular chart divided into sectors, illustrating numericalproportion.答案:Pie chart。
中国大学MOOC数字时代的商务英语写作考试参考答案
1单选(2分)Which of the following represents a goal for business writers?得分/总分A.You should concentrate on your feelings in business messages.B.You should get your audience to believe and accept your ideas.C.You should create messages that are lengthy to demonstrate your superior intellect and language skills.D.You should write business messages from your perspective.正确答案：B你没选择任何选项解析：D、Business writers must strive to produce messages and presentations that are economical,persuasive,audience oriented,and purposeful.2单选(2分)Before Melissa organizes and composes her message,she should ask two questions:(1)Why am I sending this message?and(2)得分/总分A.Why did my boss give this task to me?B.What do I hope to achieve with this message?C.How can I get this message written as quickly as possible?D.Do I have enough time and financial resources to complete the work?正确答案：B你没选择任何选项解析：D、All workers may question their boss's decision,their time,and their resources. Nevertheless,to determine the best organization and presentation,they must focus on the reason for sending the message and this question:What do I hope to achieve with this message? 3单选(2分)You are selecting a channel for sending your message.Which of the following is NOT a factor to consider when making this decision?得分/总分A.Amount and speed of feedback and interactivity requiredB.Cost of the channelC.Confidentiality and sensitivity of the messageD.Your competitors'channel use正确答案：D你没选择任何选项解析：D、Consider the following factors when selecting a communication channel:importance of the message,amount and speed of feedback and interactivity required,necessity of a permanent record,cost of the channel,degree of formality required,and confidentiality and sensitivity of the message.4单选(2分)Lindsay is writing a property description for a new real estate brochure.To make her brochure more effective,Lindsay should anticipate her audience.This means she得分/总分A.identifies the property's outstanding traits and describes them clearly.B.concentrates on the price and value of the property.C.writes using familiar words and a friendly,informal tone.D.considers what the readers are like and how they will react to the message.正确答案：D你没选择任何选项解析：D、When anticipating an audience,Lindsay should consider what the readers are like and how they will react.This will assist her in writing a description of the property and benefits that appeal to her audience.5单选(2分)Which of the following sentences best focuses on the audience?得分/总分A.We are very pleased to have you as our newest customer.B.You can help us by sending us your payment immediately.C.Register now to lock in your preferred travel dates.D.All sentences are focused on the audience rather than the sender.正确答案：C你没选择任何选项解析：D、The sentence"Register now to lock in your preferred travel dates"places focus on the audience.The other sentences place more focus on the sender.6单选(2分)Marketing Director Kiprova will inform the board of directors that customers are not responding positively to the company's Paris Hilton ads.Which of the following is the most appropriate announcement?得分/总分A.Our customers are ripping on our Paris Hilton ads,even though we know these ads rock.B.Our customers are badmouthing this awesome new marketing campaign;they are obviously just out of it.C.At the meeting you will receive reports on recent customer criticism of the new Paris Hilton ads. D.It has come to my attention that our customers have denigrated our strategic implementation of Paris Hilton's notoriety in our novel ad campaign.正确答案：C你没选择任何选项解析：D、Using the words"ripping on","rock”,"badmouthing,""awesome,"and"out of it"is unprofessional.Words such as"denigrated,""strategic implementation,"and"notoriety"are examples of inflated language that may be unfamiliar.The word"criticism"better describes the customers'reactions.7单选(2分)Which of the following business messages would use the direct strategy?得分/总分A.A letter denying credit to a customerB.A sales letterC.A letter rejecting a customer's claimD.An e-mail to your staff reminding them of the upcoming all-staff meeting正确答案：D你没选择任何选项解析：D、Typical business messages that follow the direct strategy include routine requests and responses,orders and acknowledgments,nonsensitive memos,e-mail messages,informational reports,and informational oral presentations.All other answer choices should use the indirect method.8单选(2分)Which of the following message openings is the most direct opening for an e-mail message announcing a new telecommuting plan?得分/总分A.A number of employees have asked about telecommuting options.B.Many businesses have been implementing telecommuting programs,and we have studied their programs extensively.C.Rising gas prices have led many companies to allow telecommuting,and we think this might be a good idea for our company.D.Our new telecommuting program will begin on August1.正确答案：D你没选择任何选项解析：D、Of the options shown,"Our new telecommuting program will begin on August1"is the most direct opening.The others are more indirect because they provide background information.9单选(2分)Which of the following contains no sentence faults?得分/总分A.Which is why we are considering new health insurance options.B.HealthNet's coverage is extensive,and the rates are fair.C.Review the list of benefits,then let me know what you think.D.Having good health insurance is important to employees we need to keep that in mind.正确答案：B你没选择任何选项解析：D、Only"Health Net's coverage is extensive,and the rates are fair"is a complete sentence.It is grammatically complete and makes sense standing alone.The sentence beginning with"Which"is a fragment.The sentence beginning with"Review"contains a comma splice.The sentence beginning with"Having"is a run on.10单选(2分)Which of the following best avoids a long lead-in?得分/总分A.Yes,we will send the information you requested.B.This is to advise you that we will send the information you requested.C.You may be interested to learn that we will send the information you requested.D.I am writing this letter to inform you that we will send the information you requested.正确答案：A你没选择任何选项解析：D、"Yes,we will send the information you requested"best avoids a long lead-in.Other sentences contain long lead-ins.11单选(2分)Jackson is sending an e-mail message about an important upcoming meeting.Which of the following represents the most effective subject line?得分/总分A.Urgent!B.Our next staff meeting will be held on the15th of August.C.Please Attend Staff Meeting August15D.Please Read NOW正确答案：C你没选择任何选项解析：D、Only"Please Attend Staff Meeting August15"clearly explains the purpose of themessage.Ineffective techniques include using vague subject lines(Please Read NOW),using one-word subject lines(Urgent!)and using complete-sentence subject lines.12单选(2分)Which of the following is the most appropriate closing for an e-mail message or memo?得分/总分A.Please submit your report by August1so that the information can be presented at the seminar. B.Please let me know if I may be of further assistance.C.Thank you in advance for answering my questions.D.It's been great talking with you.正确答案：A你没选择任何选项解析：D、Only"Please submit your report by August1so that the information can be presented at the seminar"creates an appropriate closing because it provides deadlines and action information.Other choices include trite language or sound insincere.13单选(2分)Porter's company has decided to let employees use instant messaging(IM)as an internal communication tool,and she wants to make sure that she's using it professionally.What should she do?得分/总分A.Make sure she's available via IM at all times so that her colleagues can always reach her.B.Include both professional and personal contacts on the same IM contact list for efficiency.C.Respect her receivers by using proper grammar,spelling,and proofreading in her instant messages.D.Create an imaginative IM name for herself such as"PrettySmart1."正确答案：C你没选择任何选项解析：D、Porter should respect her receivers by using proper grammar,spelling,and proofreading in her instant messages.She should make herself unavailable when she needs to complete a project or meet a deadline,and she should keep separate lists for professional and personal contacts.14单选(2分)Which of the following is an effective opening for a routine information request letter?得分/总分A.Please answer the following questions about your Web hosting services.B.My name is Jill Aubrey,and I am the office manager for Cape Consulting Inc.C.I recently read an article about your firm in the Cape Cod Times.D.Cape Consulting Inc.is the premier communication-consulting firm in the Cape and islands area.正确答案：A你没选择任何选项解析：D、Only"Please answer the following questions about your Web hosting services" specifies the reason that you are writing and is an appropriate,direct opening for your routine request.15单选(2分)A bad-news message,whether delivered in person or in writing,is usually better received when you得分/总分A.give the reasons before the bad news.B.immediately share the bad news.C.provide the reasons and explanations but conceal the bad news.D.combine the buffer and bad news.正确答案：A你没选择任何选项解析：D、When sharing bad news,present the reasons first,and your message will be better received.16单选(2分)The buffer in a bad-news message to employees should得分/总分A.explain the organization's side of the story.B.mention reader benefits related to the reasons for the denial.C.provide information about an alternative if one exists.D.be a neutral or positive statement that transitions to the reasons for the bad news.正确答案：D你没选择任何选项解析：D、The buffer should be a neutral or positive statement that transitions to the reasons for the bad news.Your explanation of the organization's side of the story and reader benefits will occur in the reasons,not the buffer.A presentation of alternatives will occur in the closing.17单选(2分)On behalf of your civic organization,you are inviting a motivational speaker to your semiannual meeting.Although you cannot provide a fee to the speaker,you will guarantee the speaker an enthusiastic audience and a positive impact on the community.You are focusing on得分/总分A.direct benefits.B.indirect benefits.C.monetary value.D.statistical analysis.正确答案：B你没选择任何选项解析：D、The discussion of the positive impact on the community and the enthusiastic audience focuses on indirect benefits.18单选(2分)When you use the AIDA persuasive approach,your first task is to gain the reader's attention(A). Which of the following represents your second step,or"I"tasks,of AIDA?得分/总分A.Describe the benefits a product or service offers and make rational or emotional appeals.B.Include details of your company's reliability and reputation.C.Grow more excited about your product and yourself as a salesperson.D.Identify a proverb or famous quotation.正确答案：A你没选择任何选项解析：D、Step2of the AIDA persuasive process is to build interest by describing the benefits a product or service offers and by making rational or emotional appeals.19单选(2分)You work for a development firm and must explain to a customer the results of a year-long study of potential sites for new stores.In what format should you develop this report?得分/总分A.Memo or e-mail formatB.Printed formC.Letter formatD.Manuscript format正确答案：D你没选择任何选项解析：D、Manuscript format is appropriate for longer,more formal reports such as the results of a year-long study.20单选(2分)Brittany is writing a business report about protecting workplace data and will be conducting an interview with a data security expert.What is the best advice you can give her?得分/总分A.Call before the interview to confirm the arrangements,and then arrive on time.B.Learn about the individual she is interviewing,and research the background and terminology of the topic.C.Use open-ended questions rather than yes-or-no questions to draw out the responses from the expert.D.Brittany should complete all these steps.正确答案：D你没选择任何选项解析：D、Brittany should follow all these tips.She should also bring what she needs to take notes,and dress professionally;use her body language to convey respect;adopt a courteous and respectful attitude;watch the time;end graciously;and send a thank-you note a day or two after the interview.21单选(2分)Which of the following statements about businesses'use of Facebook and other social networking sites is most accurate?得分/总分A.Social networking sites provide more obtrusive,less-tailored advertisements than traditional marketing campaigns.B.Media-savvy businesses can positively affect their customers'beliefs and counter negative perceptions on these sites.C.Business use of Facebook and similar sites has now grown to nearly40percent of global companies.D.Facebook and other sites offer plenty of social opportunities,but companies have been unable to identify practical business applications.正确答案：B你没选择任何选项解析：D、Smart businesses engage with users on social media sites to impact both positive and negative customer beliefs.Already,nearly80percent of major global companies communicate on social media sites,partly because these sites promise advertising that is less obtrusive and more tailored to their customers'needs than traditional ads.22单选(2分)Because job competition is stiff,you must have a customized résumé.Having a customized résumémeans that you得分/总分A.prepare a special résuméfor every position you want.B.create résumés for each of the job categories to which you plan to apply.C.hire a professional résumépreparation company to review and refine your basic résuméand then "dress it up."D.include your photo,add color,or place other graphics on the résumé.正确答案：A你没选择任何选项解析：D、A customized résuméshould be created to match the needs of the company to which you are applying.By matching the contents of your résuméto the needs of the target employer, you are more likely to receive the interview;and the interview is your doorway to the job offer. 23单选(2分)Which of the following statements uses an action verb to highlight an aptitude in your résumé?得分/总分A.Competent in creation of multimedia presentationsB.Mastered QuickBooks Pro accounting software in20hours with minimal instructionC.Ability to develop innovative and interactive Web pagesD.Able to adapt quickly to changing work environments正确答案：B你没选择任何选项解析：D、The one item that uses an action verb to highlight an aptitude is"Mastered QuickBooks Pro accounting software in20hours with minimal instruction."24单选(2分)Which of the following is not needed in a feasibility report?得分/总分A.The background and problem necessitating the proposalB.Problems that may result from implementationC.Costs of implementing the proposalD.Persuasive techniques正确答案：D你没选择任何选项解析：D、Feasibility reports focus on a decision;therefore,persuasive techniques are not necessary.Justification or recommendation reports,however,do use persuasive techniques.25单选(2分)Which of the following statements about functional headings is accurate?得分/总分A.Functional headings are useful for complex reports.B.Functional headings provide more information than talking headings.C.Functional headings are not appropriate for sensitive or controversial topics.D.Background is an example of a functional heading.正确答案：D你没选择任何选项解析：D、Functional heads,such as"Background,"describe functions or general topics.Unlike talking headings,they show the outline of a report but provide little insight for readers. Functional heads are useful for routine reports or for sensitive or controversial topics that might provoke emotional reactions.。
中国大学MOOC商务英语笔译考试答案
1判断(2分)“A right of first refusal”的译文为“优先认购权”。
得分/总分A.B.正确答案：A你没选择任何选项2判断(2分)请柬中的“R.S.V.P”意思是“敬请光临”。
得分/总分A.B.正确答案：B你没选择任何选项3判断(2分)“孙中山”译作“Sun Yat-sen”，“张国荣”译作“Leslie Cheung”，两者都是遵循“约定俗成”这一姓名翻译原则。
得分/总分A.B.正确答案：B你没选择任何选项4判断(2分)中文致辞中，开场经常有“尊敬的各位领导，各位嘉宾，女士们先生们，朋友们”，其中“尊敬的各位领导”译作英文时可以省略，或者简化为“Distinguished guests”即可。
得分/总分A.B.正确答案：A你没选择任何选项5判断(2分)“文明游园请勿刻划”这句公示语译作英文时可以灵活变通，译作“Please Respect Park Facilities”或“Please Help Us Take Care of the Park”。
得分/总分A.B.正确答案：A你没选择任何选项6判断(2分)上海的“白象”牌电池，其英文商标译作“White Elephant”是非常恰当的，因为“White Elephant”在英语文化里有特殊含义，指的是“吉祥物”。
得分/总分A.B.正确答案：B你没选择任何选项7判断(2分)“A thousand moustaches can live together but not four breasts.”译作“千个男人易相处，两个女人难相容”，最大的问题就在于英语俗语中的“俗”已经丧失殆尽。
得分/总分B.正确答案：A你没选择任何选项8判断(2分)“中国人民银行”译作英文是“the People's Bank,the central bank of China”，译文中之所以加注，遵循的是新闻翻译中最重要的一条原则，即“内外有别”。
大学商务英语试题及答案
大学商务英语试题及答案一、选择题（每题2分，共20分）1. The term "B2B" refers to:A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. None of the above答案：A2. Which of the following is not a function of a marketing mix?A. ProductB. PlaceC. PriceD. Profit答案：D3. In international trade, a Letter of Credit (L/C) is used to:A. Secure paymentB. Reduce costsC. Increase salesD. Promote products答案：A4. What is the meaning of "FOB" in shipping terms?A. Free on BoardB. Freight on BoardC. Full of BeliefD. First of Business答案：A5. The process of negotiating a contract is known as:A. ContractingB. ContractualizationC. Contracting outD. None of the above答案：B6. Which of the following is a type of business agreement?A. Memorandum of Understanding (MOU)B. Memorandum of Disagreement (MOD)C. Memorandum of Non-Compliance (MNC)D. Memorandum of Agreement (MOA)答案：A7. The acronym "ROI" stands for:A. Return on InvestmentB. Risk of InvestmentC. Rate of InterestD. Regulation of Industry答案：A8. What is the role of a "wholesaler" in the supply chain?A. They sell products directly to consumersB. They buy products in bulk and sell them to retailersC. They manufacture productsD. They provide raw materials for production答案：B9. The term "SWOT analysis" refers to:A. Strengths, Weaknesses, Opportunities, ThreatsB. Skills, Workforce, Opportunities, TechnologyC. Systems, Workflows, Operations, TechnologyD. None of the above答案：A10. In business, "due diligence" is the process of:A. Paying taxesB. Conducting a thorough investigationC. Preparing financial statementsD. Hiring new employees答案：B二、填空题（每空1分，共10分）1. The four Ps of marketing are Product, Price, ______, and Promotion.答案：Place2. A ______ is a document that outlines the terms andconditions of a business agreement.答案：Contract3. The acronym "BOPIS" stands for Buy Online, Pick up In-Store, which is a strategy used by retailers to enhance the ______ experience.答案：Customer4. In business, a "________" is a situation where a company has more liabilities than assets.答案：Insolvency5. The process of identifying and analyzing the target market is known as ______.答案：Market Segmentation6. A "________" is a financial statement that provides a snapshot of a company's financial position at a specific point in time.答案：Balance Sheet7. The term "________" refers to the process of identifying, anticipating, and assessing risks in a business.答案：Risk Management8. A "________" is a type of financial instrument that represents ownership in a company.答案：Stock9. The "________" is a measure of the value of goods and services produced by an economy over a specific time period.答案：Gross Domestic Product (GDP)10. A "________" is a form of indirect taxation levied on the sale of goods and services.答案：Value Added Tax (VAT)三、简答题（每题5分，共20分）1. What are the key elements of a business plan?答案：A business plan typically includes an executive summary, company description, market analysis, organization and management structure, product or service line, marketing and sales strategy, funding request, and financial projections.2. Explain the concept of "branding" in business.答案：Branding is the process of creating a unique name, symbol, or design that identifies and differentiates a company's products or services from those of other competitors. It aims to create a lasting impression in the minds of consumers and establish a strong brand identity.3. What is the purpose of a SWOT analysis in business strategy?答案：A SWOT analysis helps a business to identify its Strengths, Weaknesses, Opportunities, and Threats. It is used to assess the internal and external factors that can。
国家开放大学电大一网一平台《商务英语2》一体化考试机考形考任务7题库及答案
国家开放大学电大一网一平台《商务英语2》一体化考试机考形考任务7题库及答案形考任务7题库一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。
试题 1—I’m afraid the goods we received yesterday are short of weight.选择一项：A.I’m afraid we really couldn’t accept that.B.I suggest maybe should check it again.C.I'm sorry to say the shipment didn’t turn out to be satisfactory.试题2-So could you make an exception and accept D/P?选择一项：A.I shall tell you frankly it would drastically increase our risk.B. Thanks,we are inclined to accept your price.C.We have already tried our best.试题3—We regret we cannot review your weight-shortage claim as it really has nothing to do with uS.选择一项：A.The weight of the cargo on loading was supervised by the manager.B.But 15 tons of goods can’t simply disappear into thin air.C. I think there must be some misunderstanding.试题4Consumption and investment,meanwhile,accounted for 4.5and 1.2percentage points of first-quarter growth选择一项：A.respectfulB.respectableC.respectively试题5We won't entertain your claim the inspection certification from the Commodity Inspection Bureau.选择一项：A.unless you will haveB. unless you don’t haveC.unless you have试题6二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
中国大学MOOC数字时代的商务英语写作考试答案
1单选(2分)Which of the following represents a goal for business writers?得分/总分A.You should concentrate on your feelings in business messages.B.You should get your audience to believe and accept your ideas.C.You should create messages that are lengthy to demonstrate your superior intellect and language skills.D.You should write business messages from your perspective.正确答案：B你没选择任何选项解析：D、Business writers must strive to produce messages and presentations that are economical, persuasive, audience oriented, and purposeful.2单选(2分)Before Melissa organizes and composes her message, she should ask two questions: (1) Why am I sending this message? and (2)得分/总分A.Why did my boss give this task to me?B.What do I hope to achieve with this message?C.How can I get this message written as quickly as possible?D.Do I have enough time and financial resources to complete the work?正确答案：B你没选择任何选项解析：D、All workers may question their boss's decision, their time, and their resources. Nevertheless, to determine the best organization and presentation, they must focus on the reason for sending the message and this question: What do I hope to achieve with this message?3单选(2分)You are selecting a channel for sending your message. Which of the following is NOT a factor to consider when making this decision?得分/总分A.Amount and speed of feedback and interactivity requiredB.Cost of the channelC.Confidentiality and sensitivity of the messageD.Your competitors' channel use正确答案：D你没选择任何选项解析：D、Consider the following factors when selecting a communication channel: importance of the message, amount and speed of feedback and interactivity required, necessity of a permanent record, cost of the channel, degree of formality required, and confidentiality and sensitivity of the message.4单选(2分)Lindsay is writing a property description for a new real estate brochure. To make her brochure more effective, Lindsay should anticipate her audience. This means she得分/总分A.identifies the property's outstanding traits and describes them clearly.B.concentrates on the price and value of the property.C.writes using familiar words and a friendly, informal tone.D.considers what the readers are like and how they will react to the message.正确答案：D你没选择任何选项解析：D、When anticipating an audience, Lindsay should consider what the readers are like and how they will react. This will assist her in writing a description of the property and benefits that appeal to her audience.5单选(2分)Which of the following sentences best focuses on the audience?得分/总分A.We are very pleased to have you as our newest customer.B.You can help us by sending us your payment immediately.C.Register now to lock in your preferred travel dates.D.All sentences are focused on the audience rather than the sender.正确答案：C你没选择任何选项解析：D、The sentence "Register now to lock in your preferred travel dates" places focus on the audience. The other sentences place more focus on the sender.6单选(2分)Marketing Director Kiprova will inform the board of directors that customers are not responding positively to the company's Paris Hilton ads. Which of the following is the most appropriate announcement?得分/总分A.Our customers are ripping on our Paris Hilton ads, even though we know these ads rock.B.Our customers are badmouthing this awesome new marketing campaign; they are obviously just out of it.C.At the meeting you will receive reports on recent customer criticism of the new Paris Hilton ads. D.It has come to my attention that our customers have denigrated our strategic implementation of Paris Hilton's notoriety in our novel ad campaign.正确答案：C你没选择任何选项解析：D、Using the words "ripping on", "rock”, "badmouthing," "awesome," and "out of it" is unprofessional. Words such as "denigrated," "strategic implementation," and "notoriety" are examples of inflated language that may be unfamiliar. The word "criticism" better describes the customers' reactions.7单选(2分)Which of the following business messages would use the direct strategy?得分/总分A.A letter denying credit to a customerB.A sales letterC.A letter rejecting a customer's claimD.An e-mail to your staff reminding them of the upcoming all-staff meeting正确答案：D你没选择任何选项解析：D、Typical business messages that follow the direct strategy include routine requests and responses, orders and acknowledgments, nonsensitive memos, e-mail messages, informational reports, and informational oral presentations. All other answer choices should use the indirect method.8单选(2分)Which of the following message openings is the most direct opening for an e-mail message announcing a new telecommuting plan?得分/总分A.A number of employees have asked about telecommuting options.B.Many businesses have been implementing telecommuting programs, and we have studied their programs extensively.C.Rising gas prices have led many companies to allow telecommuting, and we think this might be a good idea for our company.D.Our new telecommuting program will begin on August 1.正确答案：D你没选择任何选项解析：D、Of the options shown, "Our new telecommuting program will begin on August 1" is the most direct opening. The others are more indirect because they provide background information.9单选(2分)Which of the following contains no sentence faults?得分/总分A.Which is why we are considering new health insurance options.B.HealthNet's coverage is extensive, and the rates are fair.C.Review the list of benefits, then let me know what you think.D.Having good health insurance is important to employees we need to keep that in mind.正确答案：B你没选择任何选项解析：D、Only "Health Net's coverage is extensive, and the rates are fair" is a complete sentence. It is grammatically complete and makes sense standing alone. The sentence beginning with "Which" is a fragment. The sentence beginning with "Review" contains a comma splice. The sentence beginning with "Having" is a run on.10单选(2分)Which of the following best avoids a long lead-in?得分/总分A.Yes, we will send the information you requested.B.This is to advise you that we will send the information you requested.C.You may be interested to learn that we will send the information you requested.D.I am writing this letter to inform you that we will send the information you requested.正确答案：A你没选择任何选项解析：D、"Yes, we will send the information you requested" best avoids a long lead-in. Other sentences contain long lead-ins.11单选(2分)Jackson is sending an e-mail message about an important upcoming meeting. Which of the following represents the most effective subject line?得分/总分A.Urgent!B.Our next staff meeting will be held on the 15th of August.C.Please Attend Staff Meeting August 15D.Please Read NOW正确答案：C你没选择任何选项解析：D、Only "Please Attend Staff Meeting August 15" clearly explains the purpose of themessage. Ineffective techniques include using vague subject lines (Please Read NOW), using one-word subject lines (Urgent!) and using complete- sentence subject lines.12单选(2分)Which of the following is the most appropriate closing for an e-mail message or memo?得分/总分A.Please submit your report by August 1 so that the information can be presented at the seminar. B.Please let me know if I may be of further assistance.C.Thank you in advance for answering my questions.D.It's been great talking with you.正确答案：A你没选择任何选项解析：D、Only "Please submit your report by August 1 so that the information can be presented at the seminar" creates an appropriate closing because it provides deadlines and action information. Other choices include trite language or sound insincere.13单选(2分)Porter's company has decided to let employees use instant messaging (IM) as an internal communication tool, and she wants to make sure that she's using it professionally. What should she do?得分/总分A.Make sure she's available via IM at all times so that her colleagues can always reach her.B.Include both professional and personal contacts on the same IM contact list for efficiency.C.Respect her receivers by using proper grammar, spelling, and proofreading in her instant messages. D.Create an imaginative IM name for herself such as "PrettySmart1."正确答案：C你没选择任何选项解析：D、Porter should respect her receivers by using proper grammar, spelling, and proofreading in her instant messages. She should make herself unavailable when she needs to complete a project or meet a deadline, and she should keep separate lists for professional and personal contacts.14单选(2分)Which of the following is an effective opening for a routine information request letter?得分/总分A.Please answer the following questions about your Web hosting services.B.My name is Jill Aubrey, and I am the office manager for Cape Consulting Inc.C.I recently read an article about your firm in the Cape Cod Times.D.Cape Consulting Inc. is the premier communication-consulting firm in the Cape and islands area.正确答案：A你没选择任何选项解析：D、Only "Please answer the following questions about your Web hosting services" specifies the reason that you are writing and is an appropriate, direct opening for your routine request.15单选(2分)A bad-news message, whether delivered in person or in writing, is usually better received when you得分/总分A.give the reasons before the bad news.B.immediately share the bad news.C.provide the reasons and explanations but conceal the bad news.D.combine the buffer and bad news.正确答案：A你没选择任何选项解析：D、When sharing bad news, present the reasons first, and your message will be better received.16单选(2分)The buffer in a bad-news message to employees should得分/总分A.explain the organization's side of the story.B.mention reader benefits related to the reasons for the denial.C.provide information about an alternative if one exists.D.be a neutral or positive statement that transitions to the reasons for the bad news.正确答案：D你没选择任何选项解析：D、The buffer should be a neutral or positive statement that transitions to the reasons for the bad news. Your explanation of the organization's side of the story and reader benefits will occur in the reasons, not the buffer. A presentation of alternatives will occur in the closing.17单选(2分)On behalf of your civic organization, you are inviting a motivational speaker to your semiannual meeting. Although you cannot provide a fee to the speaker, you will guarantee the speaker an enthusiastic audience and a positive impact on the community. You are focusing on得分/总分A.direct benefits.B.indirect benefits.C.monetary value.D.statistical analysis.正确答案：B你没选择任何选项解析：D、The discussion of the positive impact on the community and the enthusiastic audience focuses on indirect benefits.18单选(2分)When you use the AIDA persuasive approach, your first task is to gain the reader's attention (A). Which of the following represents your second step, or "I" tasks, of AIDA?得分/总分A.Describe the benefits a product or service offers and make rational or emotional appeals.B.Include details of your company's reliability and reputation.C.Grow more excited about your product and yourself as a salesperson.D.Identify a proverb or famous quotation.正确答案：A你没选择任何选项解析：D、Step 2 of the AIDA persuasive process is to build interest by describing the benefits a product or service offers and by making rational or emotional appeals.19单选(2分)You work for a development firm and must explain to a customer the results of a year-long study of potential sites for new stores. In what format should you develop this report?得分/总分A.Memo or e-mail formatB.Printed formC.Letter formatD.Manuscript format正确答案：D你没选择任何选项解析：D、Manuscript format is appropriate for longer, more formal reports such as the results of a year-long study.20单选(2分)Brittany is writing a business report about protecting workplace data and will be conducting an interview with a data security expert. What is the best advice you can give her?得分/总分A.Call before the interview to confirm the arrangements, and then arrive on time.Learn about the individual she is interviewing, and research the background and terminology of the topic.C.Use open-ended questions rather than yes-or-no questions to draw out the responses from the expert.D.Brittany should complete all these steps.正确答案：D你没选择任何选项解析：D、Brittany should follow all these tips. She should also bring what she needs to take notes, and dress professionally; use her body language to convey respect; adopt a courteous and respectful attitude; watch the time; end graciously; and send a thank-you note a day or two after the interview.21单选(2分)Which of the following statements about businesses' use of Facebook and other social networking sites is most accurate?得分/总分A.Social networking sites provide more obtrusive, less-tailored advertisements than traditional marketing campaigns.B.Media-savvy businesses can positively affect their customers' beliefs and counter negative perceptions on these sites.C.Business use of Facebook and similar sites has now grown to nearly 40 percent of global companies. D.Facebook and other sites offer plenty of social opportunities, but companies have been unable to identify practical business applications.正确答案：B你没选择任何选项解析：D、Smart businesses engage with users on social media sites to impact both positive and negative customer beliefs. Already, nearly 80 percent of major global companies communicate on social media sites, partly because these sites promise advertising that is less obtrusive and more tailored to their customers' needs than traditional ads.22单选(2分)Because job competition is stiff, you must have a customized résumé. Having a customized résumé means that you得分/总分A.prepare a special résumé for every position you want.B.create résumés for each of the job categories to which you plan to apply.C.hire a professional résumé preparation company to review and refine your basic résumé and then "dress it up."include your photo, add color, or place other graphics on the résumé.正确答案：A你没选择任何选项解析：D、A customized résuméshould be created to match the needs of the company to which you are applying. By matching the contents of your résuméto the needs of the target employer, you are more likely to receive the interview; and the interview is your doorway to the job offer. 23单选(2分)Which of the following statements uses an action verb to highlight an aptitude in your résumé?得分/总分A.Competent in creation of multimedia presentationsB.Mastered QuickBooks Pro accounting software in 20 hours with minimal instructionC.Ability to develop innovative and interactive Web pagesD.Able to adapt quickly to changing work environments正确答案：B你没选择任何选项解析：D、The one item that uses an action verb to highlight an aptitude is "Mastered QuickBooks Pro accounting software in 20 hours with minimal instruction."24单选(2分)Which of the following is not needed in a feasibility report?得分/总分A.The background and problem necessitating the proposalB.Problems that may result from implementationC.Costs of implementing the proposalD.Persuasive techniques正确答案：D你没选择任何选项解析：D、Feasibility reports focus on a decision; therefore, persuasive techniques are not necessary. Justification or recommendation reports, however, do use persuasive techniques.25单选(2分)Which of the following statements about functional headings is accurate?得分/总分A.Functional headings are useful for complex reports.B.Functional headings provide more information than talking headings.C.Functional headings are not appropriate for sensitive or controversial topics.D.Background is an example of a functional heading.正确答案：D你没选择任何选项解析：D、Functional heads, such as "Background," describe functions or general topics. Unlike talking headings, they show the outline of a report but provide little insight for readers. Functional heads are useful for routine reports or for sensitive or controversial topics that might provoke emotional reactions.。
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Code of conduct is a set of rules outlining the social norms, religious rules and responsibilities of, and or proper practices for, an individual. In Chinese, code of conduct is _________. 得分/总分 A. 行动密码
Unit 1 Quiz 返回 已经超过规定的测试次数或提交截止时间已过。你可以作为自我学习进行测验，但提交的结 果将无法获得学分。 1 单选(2 分) On the accomplishment of CSC assignment, employees hone their cultural and __________ literacy. 得分/总分 A. technological B. marketplace C. educational D. legal 正确答案：B 你没选择任何选项 2 单选(2 分) The CSC idea is to instill _____________ and leadership skills for less-structured, diverse business environment and cultures. 得分/总分 A. market competence B. global perspective C. partnership D. managerial confidence 正确答案：B 你没选择任何选项 3 单选(2 分) CSC represents not only cutting-edge career training, but also a major advance in the practice of ___________. 得分/总分 A. supply chain management B. economic development C. cost savings D. corporate social responsibility 正确答案：D 你没选择任何选项 4 单选(2 分) Corporate social responsibility is no longer viewed as __________________, brial work D. growth strategy 正确答案：B 你没选择任何选项 8 单选(2 分) The potential drawback of this investment __________ is that it is exclusive in the U.S. when many believe international diversification is helpful. 得分/总分 A. return B. collection C. classification D. portfolio 正确答案：D 你没选择任何选项 9 单选(2 分) __________ is the process of designing, launching and running a new business, which is often initially a small business. 得分/总分 A. Business renovation B. Entrepreneurship C. Entrepreneur spirit D. Starting-up 正确答案：B 你没选择任何选项 10 单选(2 分) Trust is the foundation of the BBC ________; we are independent, impartial and honest. 得分/总分 A. corporate ethic B. business ethics C. business value D. corporate values 正确答案：D 你没选择任何选项 11 单选(2 分)
that brings financial returns. 得分/总分 A. legal compliance B. business priority C. operation for a reputation D. regulatory cost 正确答案：D 你没选择任何选项 5 单选(2 分) The alignment of charitable giving with business strategy, company skills and market needs is called ____________. 得分/总分 A. strategic philanthropy B. shareholder responsibility C. CSR value curve D. performance assessment 正确答案：A 你没选择任何选项 6 单选(2 分) One example of companies building a growth platform through the practice of CSR is ______________. 得分/总分 A. helping prevent violence in underserved areas B. donating money C. disaster recovery D. developing product/service innovations that generate revenue 正确答案：D 你没选择任何选项 7 单选(2 分) Pro bono is a Latin phrase for __________ undertaken voluntarily and without payment. 得分/总分 A. quality control B. professional work