管理咨询公司笔试题目

APPLICANT SUMMARYName : _______________________________ ( M / F )Date of birth : _______________________________Current Hukou : _______________________________Current employment status : _______________________________Work experience in years : _______________________________Email address : _______________________________Expected Salary : _______________________________InstructionsThere are two sections to the testA)Writing testThis section assesses your analytical and writing skills.Please respond in the word document in the laptop provided.Please spend no longer than one hour on this section of the test.B)Numeracy testThis section assesses your numeracy skills. Please respond in the excel spreadsheet in the laptop provided.Please spend no longer than 30 minutes on this part of the test.A) WRITING TESTThere are two parts to this test.Part 1 (40 minutes)Based on the tables on alcoholic drinks (AD) sales in China below, you will first write an assessment of the AD market in China. Your analyses should include one paragraph on each of the following points and should not exceed two pages:Performance of the market relative to the previous yearRelative performance of different subsectorsDifferences across the territories within ChinaUnit price movementsActivities of key players and brandsChanges in distribution patternsHow you expect the market to perform over the period 2006-2010, stating reasons for your assumptions.Be concise and analytical, not wordy and descriptive. In other words, do not simply describe what the data is doing, but make a real effort to explain why the market might be behaving in this way. Quality of written analysis is more important than quantity.Table 1 Historic sales of Alcoholic Drinks by Sector: Total Volume 2000-2005Millionliters200020012002200320042005 Alcoholicdrinks27,50828,61629,88631,35633,15335,003 Beer21,26422,70824,30925,96427,66029,380 Wine1,4151,5421,6481,7601,8882,021 Spirits4,8294,3663,9293,6323,6053,602Table 2 Historic sales of Alcoholic Drinks by Sector: % Total Volume Growth 2000-2005Sector 2004/2005CAGR00-05Total00-05Alcoholic drinksBeerWineSpiritsTable 3 Historic sales of Alcoholic Drinks by Sector: Total ValueTable 4 Historic sales of Alcoholic Drinks by Sector: % Total Value Growth 2000-2005Sector 2004/2005CAGR00-05Total00-05Alcoholic drinksBeerWineSpiritsTable 5 Sales of Alcoholic Drinks by Sector: Total Volume 2000-2005 Millionliters200020012002200320042005 East China7,7,8,8,9,9, Mid China4,4,4,5,5,5, North andNortheast China8,8,8,8,9,10,NorthwestChina1,1,1,1,1,1, South China3,3,4,4,4,5,SouthwestChina2,2,2,2,2,2, TOTAL27,28,29,31,33,35, Table 6 Sales of Alcoholic Drinks by Sector: % Total Volume growth 2000-2005% total volume growth 2004/2005CAGR00-05Total00-05East ChinaMid ChinaNorth and Northeast ChinaNorthwest ChinaSouth ChinaSouthwest ChinaTOTALTable 7 Shares of Alcoholic Drinks by National Brand Owner: % Total Volume 2003-2005Company (NBO)2003%2004%2005% China Resources Enterprise Co LtdTsingtao Brewery Co LtdBeijing Yanjing Brewery Co LtdHarbin Brewery Group LtdHenan Jinxing Brewery GroupGuangzhou Zhujiang Brewery Group CoLtdFujian Sedrin Brewery Co LtdChongqing Brewery CoLion Brewing Group Co Ltd-Asahi Breweries Ltd-OthersTotal100100100Part 2 (20 minutes)This section is based on your observation of the fast moving consumers’ goods (FMCG) market in Shanghai. Please write an assessment of an advertisement you saw recently, providing a description of the actual advertisement.You should also be looking at:-what is the advertisement about (in terms of its objective)-how the advertisement relate to the market nature of the product-how effective is the advertisement in meeting its marketing aimsNOTE:FMCG includes soft drinks, hot drinks, alcoholic drinks, cosmetics and toiletries, household cleaning products, packaged foods, disposable paper products, over-the-counter healthcare and household cleaning products.There is no restriction on your selection of the media platform for the advertisement.B) Numeracy TestThere are two questions to this testThe questions are found in the excel spreadsheet in the laptop。