外贸函电Unit 5b Order and Reply(基础教学)
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外贸函电Unit 5b Order and Reply
Yours faithfully,
本文是关于订货的信函，客户对订货满意， 会续订货因为彼此都有所了解。首先应表 达己方有续订的愿望，然后写明按照上次 条款再订若干该类产品，希望对方早日满 足要求等。
repeat order n.续订 guarantee v. 保证 advice of shipment 装运通知 invoice n. 发票 Bill of lading (B/L) 提单 bank draft 银行汇票
Different Samples of Order Letters
Order
Placing an Order Repeat an Order
Reply
Acceptance Declining
A listing format of an order form should include:
The quality and specifications of goods
An order letter should be as accurate and clear as possible, because any error may cause unexpected trouble.
Some letters omit the social complimentary remarks and start straightforward with “Please send the following merchandise to us.”
Acceptance
An acceptance or a confirmation is in fact an unreserved assent of the buyer’s terms.
When a seller receives the relative order and confirms / accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction.
本文是关于订货的信函，客户对订货满意， 会续订货因为彼此都有所了解。首先应表 达己方有续订的愿望，然后写明按照上次 条款再订若干该类产品，希望对方早日满 足要求等。
repeat order n.续订 guarantee v. 保证 advice of shipment 装运通知 invoice n. 发票 Bill of lading (B/L) 提单 bank draft 银行汇票
Different Samples of Order Letters
Order
Placing an Order Repeat an Order
Reply
Acceptance Declining
A listing format of an order form should include:
The quality and specifications of goods
An order letter should be as accurate and clear as possible, because any error may cause unexpected trouble.
Some letters omit the social complimentary remarks and start straightforward with “Please send the following merchandise to us.”
Acceptance
An acceptance or a confirmation is in fact an unreserved assent of the buyer’s terms.
When a seller receives the relative order and confirms / accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction.
外贸英语函电Unit Five
is obviously out of line with the prevailing market, as other buyers in your neighboring countries are buying freely at our quoted price. Moreover, the market has an upward tendency after a financial crisis, and therefore is very little possibility of the goods remaining unsold if you do not accept the offer as soon as possible.
还盘（Counter Offer）又称还价，在法律上 称为反要约，是指受盘人收到发盘后，经过比价， 对发盘的内容不同意或不完全同意而提出的修改、 限制或添加的建议。还盘可以还价格，也可以对 交易的其他条件提出不同意见。一笔交易，有时 不经过还盘即可达成，有时却要经过还盘，甚至 往返多次的还盘才能达成。
We do not deny that the quality of your products is slightly better than that of others, but the difference in price should not be so big. To step up the trade, we counter offer as follows, subject to your reply reaching here by 5p.m our time, Sep 15:
learn that you consider our price for the plate sheets too high.
外贸英语函电Unit 5-订单、接受和回绝
基于我们最近传真和邮件的沟通，现确定订购以上提及的商品.
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The details of the order
Quantity Description carton.
Payment: By irrevocable documentary letter of credit opened with Bank of China and drawn at sight.
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Writing skills of acknowledging an order
1) Express your thanks for the order. 2) State your acceptance or rejection for the order. 3) An assurance of prompt and careful attention.
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Ending of an order letter
We would like you to send us your acknowledgement of this order at your earliest convenience.
盼贵司尽早认收该订单，并回传给我方。
Your early attention to this order will be highly appreciated.
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2. Acknowledgment of Order
When the buyer places an order, the seller:
acknowledges the order (accepts the order ) rejects the order offers substitute
Specimen letter 1(P. 91 ) ----Analysis
外贸函电Unit5OrdersandAcknowledgements
4) Close the letter with a confident expectation of delivery.
Useful expressions
a. We have pleasure in sending you an order for Cosmetics. 我们很高兴给贵方寄去化妆品订单。
Writing skills
In order to make your order a definite offer, the outline for order letters should be deductive:
1) Use direct language in the first sentence. State "Please ship", "Please send", "We would like to order", “We would like to purchase" to assure the seller of your definite purchase. Be sure to avoid those phrases like “I'm interested in", "I'd like to have the opportunity", "We are looking for", or other similar indefinite expressions.
b. We want the goods to be of exactly the same quality as that of those you previously supplied us. 我们希望此批订货质量与以前供应的完全一样。
Useful expressions
a. We have pleasure in sending you an order for Cosmetics. 我们很高兴给贵方寄去化妆品订单。
Writing skills
In order to make your order a definite offer, the outline for order letters should be deductive:
1) Use direct language in the first sentence. State "Please ship", "Please send", "We would like to order", “We would like to purchase" to assure the seller of your definite purchase. Be sure to avoid those phrases like “I'm interested in", "I'd like to have the opportunity", "We are looking for", or other similar indefinite expressions.
b. We want the goods to be of exactly the same quality as that of those you previously supplied us. 我们希望此批订货质量与以前供应的完全一样。
外贸函电课程重点_外贸函电Unit5
外贸函电课程重点_外贸函电Unit5Unit 5. Offer第五章发盘Leading-in Tasks （任务导入）Try to finish the following tasks and predict the objectives and focus of this unit.Task 1.假设你是广东轻工产品进出口公司（Guangdong Light Industries Products Import and Export Corporation，联系地址：779 East Dongfeng Road, Guangzhou, P. R. China，Tel: 020-******** Fax: 020-******** E-mail：***************）出口部的经理。
最近，你公司收到香港金鞋子公司（Golden Shoes Corporation，联系地址：1272 Royal Road, Hong Kong，Tel：00852-23232323 Fax：00852-23242324 E-mail: *****************）发来的询盘信。
现在，请代表公司就你们的男式休闲鞋向其发实盘。
注意信中务必包含以下内容。
1) 贵公司2010年5月4日发来的询盘信已经收悉，谢谢你们对我们的产品感兴趣！2) 应贵公司要求，特此向你们报实盘如下：品名：远足牌男式休闲鞋（Hiking Brand Men’s Casual Shoes）规格：棕色橡胶底（Rubber Soles）、黑色棉布鞋面（Cotton Uppers）尺寸：大码50%，中码50%（Large 50%, Medium 50%）包装：每件塑料袋内装一双男式休闲鞋，每一加固板箱内装两打（Each pair in a poly bag, two dozens to an enforced carton）数量：200打价格：每打100美元，成本加保险费、运费至纽约价交货：2010年9月15日支付：在保兑的不可撤销的信用证条件下凭即期汇票支付3) 此盘为实盘，北京时间2010年5月15日下午5点前复到有效。
外贸函电培训第五单元
5.Non-firm offer 虚盘
6. Firm offer 实盘
外贸函电培训第五单元
7. Subject to our final confirmation 以我方最后确认为准
8. A trial order 试订
外贸函电培训第五单元
9. After-sales service 售后服务
10. Make shipment in three equal monthly 分三个月每月平均装运
refer to 参考，参阅
place a trial order 试订
外贸函电培训第五单元
Letter 3 请参阅
1. May we refer you to S/C No.89 SP-7542 against which we booked with you 1,000 Bicycles othfbaotnohkeyosvu.a预mnaoeg定wabi，qnruas定otntd按购ea照uts，t. h依e 据prices about 10% lower
我ta们k是e i真nt诚o c希o望ns达id成er与ati你on方s的th第当一接次的交宾易，语请很考长虑时到这点。
如：1） If you take the quality into consideration, you will see that our price is reasonable.
外贸函电培训第五单元
因为，由于
Owing to the durability and competitive prices, our Forever Brand Bicycles have won popularity all over the world.
win popularity 受欢迎
6. Firm offer 实盘
外贸函电培训第五单元
7. Subject to our final confirmation 以我方最后确认为准
8. A trial order 试订
外贸函电培训第五单元
9. After-sales service 售后服务
10. Make shipment in three equal monthly 分三个月每月平均装运
refer to 参考，参阅
place a trial order 试订
外贸函电培训第五单元
Letter 3 请参阅
1. May we refer you to S/C No.89 SP-7542 against which we booked with you 1,000 Bicycles othfbaotnohkeyosvu.a预mnaoeg定wabi，qnruas定otntd按购ea照uts，t. h依e 据prices about 10% lower
我ta们k是e i真nt诚o c希o望ns达id成er与ati你on方s的th第当一接次的交宾易，语请很考长虑时到这点。
如：1） If you take the quality into consideration, you will see that our price is reasonable.
外贸函电培训第五单元
因为，由于
Owing to the durability and competitive prices, our Forever Brand Bicycles have won popularity all over the world.
win popularity 受欢迎
外贸函电Unit-5PPT优秀课件
14
For the quantities you mention we are pleased to quote as follows:
“D.D.” Raincoats
100 men’s medium USD13.00 each USD1300.00
100 men’s small现方式做保护处理对用户上传分享的文档内容本身不做任何修改或编辑并不能对任何下载内容负责
Unit 5
OFFERS AND COUNTER-OFFERS
1
• An offer is a proposal to give or do something. An offer of goods is a promise to supply or buy the goods on the terms and conditions stated by a seller or a buyer.
2.Offer somebody firm something at…price 以…的价格向某人报某物的实盘
We offer you firm 3,000 metric tons of chemical fertilizer.
3.offer somebody something FOB ,CIF, etc.
The offer is subject to our final confirmation.
17
Specimen letters 3
Dear sirs Thank you for your letter of June
25 offering us your ‘D.D.” brand raincoats. To be candid with you, we like your raincoats, but your prices appear to be on the high side as compared with those of other
For the quantities you mention we are pleased to quote as follows:
“D.D.” Raincoats
100 men’s medium USD13.00 each USD1300.00
100 men’s small现方式做保护处理对用户上传分享的文档内容本身不做任何修改或编辑并不能对任何下载内容负责
Unit 5
OFFERS AND COUNTER-OFFERS
1
• An offer is a proposal to give or do something. An offer of goods is a promise to supply or buy the goods on the terms and conditions stated by a seller or a buyer.
2.Offer somebody firm something at…price 以…的价格向某人报某物的实盘
We offer you firm 3,000 metric tons of chemical fertilizer.
3.offer somebody something FOB ,CIF, etc.
The offer is subject to our final confirmation.
17
Specimen letters 3
Dear sirs Thank you for your letter of June
25 offering us your ‘D.D.” brand raincoats. To be candid with you, we like your raincoats, but your prices appear to be on the high side as compared with those of other
外贸函电Unit 5b Order and Reply
Letter 1 Placing an Order
Dear Mr. Gilson, Sub: Order for 2,000 Pairs of Sheep Leather Gloves
Please dispatch to us 2,000 pairs of sheep leather gloves as per the terms stated in your offer of May 5.
Unit Six
Order and Acknowledgement
Summary
An
order is a demand to buy an exact amount of goods. Order letters create one half of a contract.
订购信是商业交往中最常用的一种方式。买方 在收到报盘函后，如果认为卖方所报条件可以 接受，便发去订货函。
Letter 2 An Order for Marmalade
Notes
本文是一封订购函。这种以列表和数字订
购的写作方式是最直接、明确的订购。语 言简洁、明了，让人一目了然。写信时提 供的信息越全面越不容易出错。 marmalade n.果酱 acknowledgement n.承认, 确认, 感谢
We are enclosing our Purchase Confirmation No.2009-308 in duplicate for your signature. Please sign and return one copy for our file. Upon receipt of your confirmation, an L/C will be issued.
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5
What are the principle of writing an order letter?
An order letter should be as accurate and clear as possible, because any error may cause unexpected trouble.
知识分析 Letter 2 An Order for Marmalad1e2
Notes
本文是一封订购函。这种以列表和数字订 购的写作方式是最直接、明确的订购。语 言简洁、明了，让人一目了然。写信时提 供的信息越全面越不容易出错。
知识分析
7
Would you please take special care of the quality and the package of this order? The leather should be of the same quality as that used in the sample. We hope that you can pack each pair in an airtight polythene bag, a dozen pairs of gloves in a box and then 20 boxes to a strong seaworthy wooden case. We will order more if the first order with you prove to be satisfactory.
知识分析
2
Different Samples of Order Letters
Order
Placing an Order Repeat an Order
Reply
Acceptance Declining
知识分析
3
A listing format of an order form should include:
Unit Six
Order and Acknowledgement
知识分析
1
Summary
An order is a demand to buy an exact amount of goods.
Order letters create one half of a contract.
订购信是商业交往中最常用的一种方式。买方 在收到报盘函后，如果认为卖方所报条件可以 接受，便发去订货函。
Some letters omit the social complimentary remarks and start straightforward with “Please send the following merchandise to us.”
知识分析
6
Letter 1 Placing an Order
US $2.10 per jar CIF Zhuhai
Shipment
By December 10, 2013
Mode of Transport Ocean freight
Payment
5% special discount
We are awaiting your acknowledgement. Faithfully,
Sincerely yours,
知识分析
9
Notes
这是一封订购函。此信函是双方的首次合作， 在写作上首先以subject/sub开头提出主题；然 后报出订购的数量，接着对质量提出了具体详 细要求；同时提醒对方首次合作的重要性。
知识分析
10
dispatch V.发货, 派遣, 发送 as per 根据，按照 airtight adj.密封的 polythene bag n.聚乙烯塑料袋 seaworthy adj.适合海运的 Duplicate n.副本 Please sign and return one copy for our file. 请签
知识分析
8
We are enclosing our Purchase Confirmation No.2009-308 in duplicate for your signature. Please sign and return one copy for our file. Upon receipt of your confirmation, an L/C will be issued.
The quality and specifications of goods
Indicate the name of the product, the model or article numbers, if any, the page of the catalog from which you are ordering, the quantity of each item, and the price.
The packing and the price of goods
Terms of payment
Time of shipment
知识分析
4
订单或订购信函应： 1. 包含详细的说明、数量、价格以及货
号等
2. 说明包装方式、目的港以及装运期 3. 确认在初期洽谈时所同意的付款条件
知识分析
退一份供我方存档。
知识分析
11
Dear Mr. Carter,
Please ship us orange marmalade as per the following t00 jars
Description
Orange marmalade, Quality A2
Price
Dear Mr. Gilson, Sub: Order for 2,000 Pairs of Sheep Leather Gloves
Please dispatch to us 2,000 pairs of sheep leather gloves as per the terms stated in your offer of May 5.