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JUST DO
IT
Good to the last drop．滴滴香浓，意犹未尽。（麦斯威尔咖啡）
poetry in motion, dancing close to me. 动态的诗, 向我舞近。(丰田汽车)
where there is a way, there is a toyota.有路就有 丰田车.(丰田汽车)
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Advertising Media(广告手段）
1. Press Advertising 报刊广告 2.Television and Radio Advertising 电视和天线广 告 3.Outdoor and Transport Advertising 露天广告和 交通广告 4.Window and Point-of-Sale Display 橱窗和销售点 陈列广告 5.Exhibition and Trade Fairs 展览会和商品交易会 6.Direct Mail Advertising 直接邮件广告 7.Cinema 电影广告
the reader’s attention Creative ——project an image on-----urge the reader to act Impressive-----produce an impact
Attractive——catch
NIKE:
Function
（提供信息） 2.Persuasion （争取顾客） 3.Maintenance of Demand （保持需求） 4.Creating Mass Markets （扩大市场） 5.Quality （确保质量）
rmation
Features of slogans(广告口号）and catch-phrases(广告语句）
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译：他们已习惯于住在农村。 3）used to do 过去常常做某事 Eg: He used to get up early. 译：他过去经常早起。
v,n 绘画，画， 喷绘
时装表演
n. 标志 牌子
n.展览 If a fashion show is to be held on Saturday，and you paint [ˌeksiˈbiʃən] a sign saying “Fashion Show coming to the
attention of potential and corrent customers by means of sending brochures，flyers or mails， showing posters or newspaper ads，making radio，
TV or the Internet commercials and so on.
Adj. 商业的， 商务的
Advertising(广告）
n.宣传、推 销，提升
nmerce[ˈkɑ
v. Advertise
V. promote
məs]
n. Advertisement V-ing. advertising
Advertising is an important way of promotion in
9. No business too small, no problem too big. 没有不做的小生意,没有解决不了的大问 题.(IBM 公司)
Fast reading
Read the passage quickly and finish the exercises on Page 80.
commercial business. What is an advertisement?
v,n 绘画，画， 喷绘
时装表演
n. 标志 牌子
n.展览 If a fashion show is to be held on Saturday，and you paint [ˌeksiˈbiʃən] a sign saying “Fashion Show coming to the
attention of potential and corrent customers by means of sending brochures，flyers or mails， showing posters or newspaper ads，making radio，
TV or the Internet commercials and so on.
Adj. 商业的， 商务的
Advertising(广告）
n.宣传、推 销，提升
nmerce[ˈkɑ
v. Advertise
V. promote
məs]
n. Advertisement V-ing. advertising
Advertising is an important way of promotion in
9. No business too small, no problem too big. 没有不做的小生意,没有解决不了的大问 题.(IBM 公司)
Fast reading
Read the passage quickly and finish the exercises on Page 80.
commercial business. What is an advertisement?
商务英语写作AdvertisementsPPT课件
第5页/共46页
I. General Introduction
Back
Characteristics of Advertisements
广告的特点极为鲜明，由于受到各方面 的限制，尤其是篇幅空间、发布时间等的影 响，广告应尽可能的简练(Brief)，常用简单 的口语化词汇及简单句；同时，为了吸引潜 在的不同消费群体，广告往往具有相当的创 新性(Creative)，亲和力(Affable)、说服性 强(Persuasive)
第10页/共46页
I. General Introduction
Back
不论采用何种方式，正文通常由如下四个 部分构成
1,引言(Lead-in Paragraph) 引言衔接正文主体与标题，使消费者对
广告的兴趣转化为对宣传对象的兴趣。 某些短小的广告也常常终止于引言部分。 2,内部段落(Interior Paragraphs) 内部段落是正文的中心部分，它要通过 较为详尽的描述使宣传对象清晰明了,具 有戏剧性、说明力，能够给消费者深刻 印象，从而引起消费者的兴趣
第6页/共46页
I. General Introduction
Back
How Is an Advertisement Laid Out?
第7页/共46页
I. General Introduction
Back
标题(Headline)
标题是广告中最重要的组成部分之一，也最容易引起人们的注意。 “好的标题，等于广告成功了一半” 。清晰(Clarity)和生动(Force) 是广告标题的主要特点。
Lesson 16:Advertisements
General Introduction
Writing Practice
Advertisement English .ppt
As another legendary adman, Raymond Rubicam, once noted, “The only purpose of advertising is to sell. It has no other justification worth mentioning”.
Another early titan of advertising, Claude Hopkins, put it this way: Instead of sales, they seek applause.
Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.
广告的功能：
1. 突出优势特点 A whole new way to enjoy the view. (Sharp)
享受视觉的全新方式。（夏普） Intelligent entertainment discovered. (Philips)
智能娱乐展露无疑。
夏普强调其良好的视觉感，而飞利浦则突出 其先进的功能。
挡不住的诱惑。 Always Coca-cola。 Coke refreshes you like no other can.
Specialized advertising agencies often handle the advertising of a company’s products, services, or corporate brand, although some aspects maypany (in-house). There are two basic types of advertising, informative advertising and persuasive advertising.
ADVERTISEMENT_英语广告介绍ppt课件
.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
ADVERTISEMENT_英语广告介绍(课堂PPT)
8
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
AdvertisementPPT课件
-
18
Part2 Reading
-
19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
• 2.[美国俚语]美国广告业；美国广告业的影响(或 作风、方式)；美国广告业典型手法
• On November19, New York Life's new Home Office building at 51 Madison Avenue for business.
• 11月19日，纽约人寿位于麦迪逊大道51号的新总 部开业。
-
20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
here in this chamber is brilliant. 这个屋子里的所 有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词， 第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个 广告，这个广告准备播出十次。）
Section 22 广告制作Advertisement 商务英语 教学课件(共52张PPT)
第十三页，共52页。
• 4. 要弄清楚不同广告媒体和方法的差异、 传媒方案的形成、控制广告本钱(běn qián) 的方法。只要仔细规划，就可以使自己的广 告投入不但值得也更有效。
第十四页，共52页。
• 4. 要弄清楚不同广告媒体和方法的差异、传媒方案的 形成、控制广告本钱(běn qián)的方法。只要仔细规 划，就可以使自己的广告投入不但值得也更有效。
第八页，共52页。
• 1. 要让自己的广告看起来较为专业，采用专业的写 法，使用(shǐyòng)专业的图表。你的读者，特别是 第一次看到你们产品的人，都会根据广告的质量得 出有关你们公司品质的一个印象。
• You have to make your ad look professional and use professional-grade writing and professionallooking graphics. Your readers, especially those who will encounter your business for the first time, develop an impression of the quality of your company based on the quality of the advertisements.
The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
• 4. 要弄清楚不同广告媒体和方法的差异、 传媒方案的形成、控制广告本钱(běn qián) 的方法。只要仔细规划，就可以使自己的广 告投入不但值得也更有效。
第十四页，共52页。
• 4. 要弄清楚不同广告媒体和方法的差异、传媒方案的 形成、控制广告本钱(běn qián)的方法。只要仔细规 划，就可以使自己的广告投入不但值得也更有效。
第八页，共52页。
• 1. 要让自己的广告看起来较为专业，采用专业的写 法，使用(shǐyòng)专业的图表。你的读者，特别是 第一次看到你们产品的人，都会根据广告的质量得 出有关你们公司品质的一个印象。
• You have to make your ad look professional and use professional-grade writing and professionallooking graphics. Your readers, especially those who will encounter your business for the first time, develop an impression of the quality of your company based on the quality of the advertisements.
The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
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here in this chamber is brilliant. 这个屋子里的所 有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词， 第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个 广告，这个广告准备播出十次。）
• 给消费者提供信息 • hold exhibition
• 以不同方式
• bring information to consumers
• in on-e way or another 22
Exercise
• 一．根据课文内容用T.F.判断下列语句
-
5
Obey your thirst. 服从你的渴望。
-
6
Come to where the flavor is. -Marlboro Country.
光临风韵之境 －万宝路的世界
-
7
Canon
Impossible made possible.
使不可能成为可能。
-
8
Nestle
Take time to indulge. 尽情享受吧.
Drink Computer Camera Shampoo Car Washing-powder Toothpaste
Pesticide(杀虫剂)
watch
-
12
Advertisement n.
Advertisement helps to sell goods.
Advertising n.
She works advertising.
products
• 通过无线电收音机 • over the radio
• 整天
• all day long
•
在他们上下班的路上•
on their work
way to
and
from
• 一种主导的广告媒介• a major advertising
• 从广义上说
medium
• 举行展览会
• In its widest sense
-
14
Types of advertisements
Commercial Ads Handouts（传单）
Traffic Ads
TV Ads
Catalogues
Outdoor Ads
Radio Ads
Magazine Ads Internet Ads
Packing Ads Cell phones Ads
-
20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
Advertise v.
I must advertise for a new secretary.
advertise oneself -
13
• advertising永远是不可数名词。 • 1、指整个广告业； • 2、指广告活动（比如说某公司正在筹备做一个广
告）； • 3、指所有广告的总称（例：All the advertising
-
15
What are the purposes of advertising?
To brand their products
To brand their corporate culture
To have consumers be interested
in their products
To gain profits by taking money from the consumers’ pockets
-
18
Part2 Reading
-
19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
-
9
No business too small, no problem too big.
（IBM）
没有不做的小生意， 没有解决不了的大问题。
-
10
本田就是一个家。
Home is where the Honda is.
-
11
• Match the slogan with the goods
1. Tide’in, dirt’s out. 2. Ask for more. 3.Take TOSHIBA, take the world. 4. Focus on life. 5. Started Ahead. 6.Where there is a way, there is a Toyota。 7.Good teeth, good health. 8. Apple thinks different. 9. The taste is great. 10. Mosquito bye bye bye. 11.Time is what you make of it.
-
16
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity
…
-
17
TV Ads
It’s about…?
• What’s the product in the ads? • What’s the selling point of the goods?
Item Nine
-
1
Adversitments
• Look at the ads • What does each company use in
the ads to sell the product
-
2
Part1 Pre-reading
-
3
-
4
Good to the last drop.
滴滴香浓，意犹未尽。
• 给消费者提供信息 • hold exhibition
• 以不同方式
• bring information to consumers
• in on-e way or another 22
Exercise
• 一．根据课文内容用T.F.判断下列语句
-
5
Obey your thirst. 服从你的渴望。
-
6
Come to where the flavor is. -Marlboro Country.
光临风韵之境 －万宝路的世界
-
7
Canon
Impossible made possible.
使不可能成为可能。
-
8
Nestle
Take time to indulge. 尽情享受吧.
Drink Computer Camera Shampoo Car Washing-powder Toothpaste
Pesticide(杀虫剂)
watch
-
12
Advertisement n.
Advertisement helps to sell goods.
Advertising n.
She works advertising.
products
• 通过无线电收音机 • over the radio
• 整天
• all day long
•
在他们上下班的路上•
on their work
way to
and
from
• 一种主导的广告媒介• a major advertising
• 从广义上说
medium
• 举行展览会
• In its widest sense
-
14
Types of advertisements
Commercial Ads Handouts（传单）
Traffic Ads
TV Ads
Catalogues
Outdoor Ads
Radio Ads
Magazine Ads Internet Ads
Packing Ads Cell phones Ads
-
20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
Advertise v.
I must advertise for a new secretary.
advertise oneself -
13
• advertising永远是不可数名词。 • 1、指整个广告业； • 2、指广告活动（比如说某公司正在筹备做一个广
告）； • 3、指所有广告的总称（例：All the advertising
-
15
What are the purposes of advertising?
To brand their products
To brand their corporate culture
To have consumers be interested
in their products
To gain profits by taking money from the consumers’ pockets
-
18
Part2 Reading
-
19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
-
9
No business too small, no problem too big.
（IBM）
没有不做的小生意， 没有解决不了的大问题。
-
10
本田就是一个家。
Home is where the Honda is.
-
11
• Match the slogan with the goods
1. Tide’in, dirt’s out. 2. Ask for more. 3.Take TOSHIBA, take the world. 4. Focus on life. 5. Started Ahead. 6.Where there is a way, there is a Toyota。 7.Good teeth, good health. 8. Apple thinks different. 9. The taste is great. 10. Mosquito bye bye bye. 11.Time is what you make of it.
-
16
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity
…
-
17
TV Ads
It’s about…?
• What’s the product in the ads? • What’s the selling point of the goods?
Item Nine
-
1
Adversitments
• Look at the ads • What does each company use in
the ads to sell the product
-
2
Part1 Pre-reading
-
3
-
4
Good to the last drop.
滴滴香浓，意犹未尽。