《跨境电商实用英语》第2版 人大版习题答案Unit 1-Chapter 2(修改版)
《外贸英语函电》(第二版)习题答案详细版第2部分
《外贸英语函电》（第二版）习题答案详细版第2部分目录Chapter 9 key to exercises (1)Chapter 10 key to exercises (5)Chapter 11 key to exercises (9)Chapter 12 key to exercises (14)Chapter 13 key to exercises (18)Chapter 14 key to exercises (23)Chapter 15 key to exercises (27)Chapter 16 Cross-border E-commerce (30)Chapter 9key to exercises1. Translate the following terms.（1）售货确认书（2）售货合同（3）会签（4）一式两份（5）支付条款（6）船唛（7）溢短装（8）存档2. Choose the best answer to complete each of the followingsentences.（1）B（2）D（3）C（4）B（5）A（6）B（7）C（8）A（9）C （10）B（11）B（12）A（13）B（14）C（15）A（16）C（17）B（18）C （19）B（20）C3. Take the correct order on the following sentences.（1）The shipment remains valid until the 10th day after shipment. （2）We will fulfill all the contract stipulations.（3）We will give you a 3% discount as an exception to our usual practice.（4）Commission is usually given as a percentage of the total value of a transaction.（5）To open an L/C will add to the cost of our imports.（6）The time draft will be sent to you for your acceptance within a couple of days.（7）We want the goods on our market at the earliest possible date. （8）The difference is calculated according to the contracted price at a later time.（9）We think all the terms should meet with comment agreement. （10）It is very difficult for us to get the goods in large quantity as well as make prompt shipment4. Fill in the blanks of the letter.Captioned, ready, approaching, covering, within, subsequent, to, attention, basis, due5.Fill in the Sales Confirmation for the transaction stated in the following letter.6.Situational writing:Chapter 10 key to exercises1. Translate the following terms.（6）信汇电汇票汇（7）不可撤销的信用证（8）付款交单承兑交单（9）即期汇票（10）冻结资金（占压资金）（11）支付条件（12）开具汇票（13）原来的支付条件2. Choose the best answer to complete each of the following sentences.C A A B B AD A B A C D A D B B B C B A3. Translate the following sentences.1.As for terms of payment, we require irrevocable L/C payment by draftat sight.2.We have opened an L/C in your favor with Bank of China for theamount of USD326, 000.3.As agreed, the terms of payment for the above orders are letter ofcredit of 60 days’ sight or D/P sight draft.4.Your irrevocable L/C has been duly received, the shipment can bearranged next Tuesdays.5.Today we informed our bank to send you all the amount by Y/T.6.We accept your proposition of changing the terms of payment, and afax has been sent for the confirmation.7.A letter of credit would increase the cost of my import.8.When I open a letter of credit, I have to pay a deposit. That will tie upmy money and increase my cost.9.In order to avoid any amendment, please make sure that the L/C is inaccordance with contract terms.10.Please arrange shipment on receipt of the covering L/C.4. Translate the following sentences.(1)装船日期临近，请及时开立相关信用证。
《跨境电商实用英语》第2版 人大版习题答案Unit 1-Chapter 2(修改版)
Part Two：Passage ReadingTask 11. “no border” and “globalization”2. Cross-border E-commerce can provide Chinese enterprises an effective way to establish brands and improve brand awareness by effectively breaking the channel monopoly, reducing intermediate links, saving the transaction cost and shortening the transaction period.3. Through e-commerce platforms, Chinese products are sold to 54 countries alongB&R, and in turn, products from more than 50 countries along B&R enter China. Formed upo n nongovernmental trade contacts by this “online silk road”, the connecting lines on the world map have been increasingly dense.Task 21.sluggish2. downturn3. multilateral4. by way of5. monopoly6. arouse7. consumer-oriented8. indigenous word of mouthTask 32.The roof has been ingeniously designed to provide solar heating.3.There was dense smoke pouring from all four engines.4.His employer had described him as lacking in initiative and drive.5.No achievement was made despite of their efforts.6.In addition to his salary, he has a bonus of 1000 yuan per month.Passage Translation跨境电商的意义2015年以来，跨境电商出口增速超过30%，带动了大量中小微企业出口，成为新的外贸增长点。
《跨境电商实务英》参考答案 项目3参考答案
Project 3教材册Task 1 Developing New CustomersPart One Warming UpⅠ. 1. email marketing 2. image marketing3. search engine marketing4. social media marketing5. soft content marketing6. video marketingⅡ. （略）Part Two Case StudyCase 1Ⅰ. 1. The title of the email.2. The email should cover the sender and receiver, the email title, the introduction of yourbusiness and your competitive advantages, your shop link and your sincerity inreceiving a reply.3. First, you should greet the potential buyer. Second, you should introduce your businesssimply. Third, you should show your competitive advantages over other companies.And then attach your shop link. Finally, you should express your sincerity in receivinga reply.Ⅱ. 5 4 2 1 3Case 2Ⅰ.1. No, it’s simple.2. The first thing we need to do is to download the SNS app.3. download app → register one’s account → add friends to list (narrow business scope) →set friend groups → share product information to sellⅡ. 1．你需要做的事情是下载Facebook应用软件，注册账号，（按你的产品与公司信息范围）添加（潜在购买者为）好友。
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
《外贸英语函电》(第二版)习题答案
《外贸英语函电》（第二版）习题答案Chapter 1 key to exercises1. Translate the following terms.（1）inside address 封内地址（2）salutation 称呼（3）complimentary close 结尾敬语（4）Ref. No. 参考编号（5）enclosure 附件（6）P.O.Box 邮箱（7）postscript 附言（8）full block style 齐头式2. Answer the following questions.（1）How many formats of business letters do we use today? What are they?Three formats are used in writing business letter. They are full block style, modified block style and indented style.（2）What are the standard parts of a business letter?There are seven standard parts which includes letterhead, date, inside address, salutation, body of the letter, complimentary close and signature.（3）What kinds of information should be written on an envelop? And what are their positions?The information of the sender and the receiver should be written on an envelop. The information of the sender is at the top-left corner, while the information of the receiver is almost in the middle of the envelop.3. Complete the structure of the following business letter which is with full block style and write down the names of the missing parts in the boxes.Date Body of the letter Complimentary closeChapter 2key to exercises1.Translate the following terms.(1) 传真信号; (2) 传真机储存器已满; (3) 电子邮件; (4) 通信错误，传输信号不好;(5) 接收方传真机忙，传真机重拨2.Translate the following sentences into English.(1)We have to apologize to you for not answering your letter in time.(2)Please confirm the order and e-mail a shipping schedule.(3)As soon as the goods are available, we’ll inform you by fax.(4)If you find our offer acceptable, please fax us for confirmation.(5)We are e-mailing you to enquire whether you’d be willing to establish business relation s with us.3.Translate the following sentences into Chinese.(1)如果存取文件有任何问题请和我联系。
《跨境电商实用英语》第2版 人大版习题答案Unit 2-Chapter 6(修改版)
Part Two：Passage ReadingTask 11. “C opycat” electronic products and cheap wedding dresses.2. Through intelligent recommendation technology and intangible interactions.3. They expect that a product bought on Cdiscount arrives at a speed comparable to ordinary French products.Task 21.accessory2. consensus3. accrueattribute4. repulsive5. In view of6. warranty7. dedicate8. concedeTask 31.Such shirts packed in carton box can save freight cost.2.Each newbie had to go to the front and made a brief self- introduction.3.Please quote us as soon as you receive our inquiry.4.Are you satisfied with the performance of your new car?5.The reconstruction of the city is underway.6.John attributed his success to good luck.Passage Translation各国电子商务网络平台的现状无论是国内还是国外的企业家都逐渐意识到电子商务中所蕴含的巨大商机，不少企业开始由单一的线下传统交易模式向互联网电子商务交易模式转移。
《跨境电商实用英语》第2版 人大版习题答案Unit 3-Chapter 1
Part Two：Passage ReadingTask 11.Because store description is where we introduce the basic information of the storeand show the advantages and strength of it.2.The business store description is richer in content, while the personal storedescription is usually more concise, and pays more attention to visual marketing tools such as store decoration.3.Make full use of store decoration tools, such as shop sign, picture rotation,recommended products, customized contents and so on.Task 21.philosophy2.Patent3.credible4.campaign5.neglects6.rotation7.visual8.proportionTask 31.Our client wants a simple and intuitive interface.2.The store description of a business store usually includes a general introduction tothe company’s business scope.3.We want to create a fashion and dynamic brand image.4.Team members speak alternately in the marketing class.5. A Russian customer is not satisfied with our product and wants to know our returnpolicy.6.Our price must be consistent with the market price.Part Three：Mini-ProjectTask 1Established in 2002, Hangzhou ABC Clothing Co., Ltd. is a clothing enterprise based on the design, development, production and sale of high-end women's clothing brand. The company has been focusing on the European and American markets in France, Spain and Italy for ten years, and officially switched to cross-border e-commerce market in 2012.ABC Clothing Co., Ltd. has more than 200 employees, with a factory area of more than 1500 square meters. It has a professional design team, modern production equipment and a sales team with sharp eyesight.ABC Clothing Co., Ltd. insists on the mission of "supporting the rapid growth of dealers and creating a beautiful life for customers", making efforts to create a competitive clothing production and wholesale enterprise for the European and American market!（答案仅供参考）Task 2Service TermsWe provide perfect after-sales service, promising from the date of delivery (subject to the sign date of customer) for the time within the specified time (30 days for regular price products, 15 days for reduced price products), if there is any dissatisfaction with the goods, we will provide unwarranted return service.1. Return service notice:(1) Please ensure the integrity of returned goods, that is, goods need to maintain their original quality and function, and the products themselves, accessories, trademarks, labels and tag are complete. Please return the whole package for a set of goods.(2) Please return the goods, tag, accessories, physical gifts, and commodity packaging (not including cartons, express bags).2. The following cases are not accepted for return:(1) For safety and hygiene considerations, personal accessories such as underwear, swimsuit, sports bra, socks, panty hose, bottom wear and so on.(2) Products that have been washed, worn, or damaged for personal reasons.(3) Trademarks, logo and so on have been removed.(4) Only the gift with purchase, but not the product itself.(5) Products that exceed the return time limit.3. Return and exchange due to quality issues:(1) We promise that all the goods are sold after the quality inspection. If you find the quality defects, please make sure to contact the customer service within 30 days after signing the goods (within 15 days for reduced price products), and request return or exchange under the guidance of the customer service. We will cover all the fees of return or exchange due to quality issues.(2) Please understand returns and exchanges due to the following reasons can't be processed as quality problem and will be treated as a general return:a)Because of the difference in color between lights, computer monitors, or personalunderstanding of colors, there may be some color differences between photos and actual products. This does not belong to the quality issues.b)The product details page provides a standard size table for your reference only; itmay be slightly different from your measurement results due to manual measurements, different batches, or personal measurement standards.c)Please check the goods in time after receiving them, and try them on, and timelyask for the return request. Requests exceeding the specified time limit (30 days for regular price products, 15 days for reduced price products) will not be able to be processed for return or exchange.Passage Translation店铺描述店铺描述是我们向买家介绍店铺基本情况和展示店铺优势和实力的窗口，因此不容忽视。
《跨境电商实用英语》第2版 人大版习题答案Unit 2-Chapter 3
Part Two：Passage ReadingTask 11. They are unable to see the price without an account or login.2. Useful web search and navigation, and personalized products and services based on buyers’ transactions history and business categories.3.The products that businesses or government agencies do not buy frequently, or those with negotiable price.Task 21.in any case2. opponent3. commission4. vendor5. verification6. client7. take over8. navigationTask 31.The use of robotics in agriculture could mean a great leap forward in technology.2.The strike caused a great delay in the delivery of the mail.3.The only drawback to the project is its expense.4.They are the leading manufacturer in both defense and commercial products.5.Medical approaches are developing in the direction of personalized medical care.6.Some of the greatest inventors converge at these automobile conventions.Part Three：Mini-ProjectThe seller may get over that problem by doing the followings:1.Listening sympathetically to establish the details of the complaint.2.Recording the details together with relevant material, such as a sales receipt ordamaged goods.3.Offering to fix it by repair, replacement or refund.4.Handling the complaint courteously, sympathetically and above all swiftly.5.Implementing an appropriate follow-up action, such as a letter of apology or aphone call to make sure the problem has been resolved.（答案仅供参考）Passage Translation亚马逊（B2B）亚马逊于2012年推出了面向企业客户的B2B电商平台Amazon Business，销售机器、办公室用品等产品。
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Part Two：Passage Reading
Task 1
1. “no border” and “globalization”
2. Cross-border E-commerce can provide Chinese enterprises an effective way to establish brands and improve brand awareness by effectively breaking the channel monopoly, reducing intermediate links, saving the transaction cost and shortening the transaction period.
3. Through e-commerce platforms, Chinese products are sold to 54 countries along
B&R, and in turn, products from more than 50 countries along B&R enter China. Formed upo n nongovernmental trade contacts by this “online silk road”, the connecting lines on the world map have been increasingly dense.
Task 2
1.sluggish
2. downturn
3. multilateral
4. by way of
5. monopoly
6. arouse
7. consumer-oriented
8. indigenous word of mouth
Task 3
2.The roof has been ingeniously designed to provide solar heating.
3.There was dense smoke pouring from all four engines.
4.His employer had described him as lacking in initiative and drive.
5.No achievement was made despite of their efforts.
6.In addition to his salary, he has a bonus of 1000 yuan per month.
Passage Translation
跨境电商的意义
2015年以来，跨境电商出口增速超过30%，带动了大量中小微企业出口，成为新的外贸增长点。
2017年中国进出口跨境电商整体交易规模达到7.6万亿元。
至2018，中国进出口跨境电商整体交易规模预计达到8.8万亿元。
全球外贸形势的低迷，中国经济下行的压力，使得跨境电商承担了推动开放型经济的转型升级，打造新的经济增长点的任务。
1、境电商加快了我国建设贸易强国的步伐
跨境电商作为全球贸易发展的新兴贸易形式，具有无边界、全球化的特征，对企业来说，跨境电商构建的开放、多维、立体的多边经贸合作模式，极大地拓宽了进入国际市场的路径，为我国应对贸易新格局，避免被边缘化提供了新途径。
做大做强无边界跨境电商，是与全球新贸易格局下主要国家与地区形成新型贸易关系的新途径，这不仅有利于主动应对全球贸易新格局，也有利于改变长期以来我国在传统国际贸易分工格局中处于低端的局面，构建全球化的自主销售终端，为我国从贸易大国向贸易强国转变贡献力量。
2、跨境电商为企业打造国际品牌提供了新机会
在互联网时代，品牌、口碑是企业竞争力的重要组成部分，也是赢得消费者青睐的关键因素。
当前，我国许多企业的产品和服务质量、性能尽管很好，但不为境外消费者所知。
而跨境电商能够有效打破渠道垄断，减少中间环节，节约交易成本，缩短交易时间，为我国企业创建品牌、提升品牌的知名度提供了有效的途径，尤其是给一些“小而美”的中小企业创造了新的发展空间。
3、跨境电商促进了我国产业结构的升级
跨境电子商务的发展，直接推动了物流配送、电子认证、信息服务等现代服务业和相关电子信息制造业的发展。
目前，我国电商平台企业已超过5000家，一批知名电商平台企业、物流快递、第三方支付本土企业快加崛起。
更加突出的是，跨境电商将会引发生产方式、产业组织方式的变革。
面对多样化、多层次、个性化的境外消费者需求，企业必须以消费者为中心，加强合作创新，构建完善的服务体系，在提升产品制造工艺、质量的同时，加强研发设计、品牌销售，重构价值链和产业链，最大程度地促进资源化配置。
4、跨境电商推动“一带一路”沿线国家经济共同发展
“一带一路”是世界上跨度最长的两条经济合作带，发端于中国，途径亚非欧经济圈，也是世界上最具发展潜力的经济大走廊。
“一带一路”国家战略在我国未来的发展中有着重要的地位，而跨境电商则在其中扮演着独一无二的角色。
通过电商平台，中国商品销往俄罗斯、乌克兰、波兰、泰国、埃及、沙特阿拉伯等64个“一带一路”沿线国家，同时，超过50个“一带一路”沿线国家的商品通过电商走进了中国。
通过“网上丝绸之路”，民间商贸往来在世界地图上构成的连接线日益密切，进一步扩大了文化、商品等的流通，在此基础上实现了我国与“一带一路”沿线国家共同繁荣的支点。