商务英语阅读(下册)(第二版) unit 15 世界经济共70页文档
商务英语阅读Chapter2-A-Changed-Global-Reality-世界经济格局新变化
Chapter2 A Changed Global Reality 世界经济格局新变化Say this for the young century: we live in interesting times. Not quite 2 1⁄2 years ago, the world economy tipped into the most severe downturn since the Great Depression in the 1930s. World trade slowed sharply. Unemployment lines grew longer, especially in the old industrial economies. Financial institutions that had seemed as solid as granite disappeared as if they were no more substantial than a bunch of flowers in the hands of an old-style magician. 对于新世纪，我们得这样说：我们生活在一个有趣的时代。
差不多两年半之前，世界经济陷入了20世纪30年代经济大萧条时期以来最惨重的低迷状态。
世界贸易进程大幅放缓。
失业队伍也越来越快，这在旧工业经济体系表现尤为突出。
原来坚如磐石的金融机构也消失了，似乎还不如老套的魔术师变的花束看起来真实。
Given that the scale of the downturn was so epochal, it should not be surprising that the nature of the recovery would likewise be the stuff of history. And it has been. As they make their way to Davos for the annual meeting of the World Economic Forum (WEF) by helicopter, bus, car or train (which is the right way to do it), the members of the global economic and political elite will find themselves coming to terms with something they have never known before. 考虑到经济衰退幅度如此的跨时代，经济复苏进程会很慢也是理所当然的，对此我们不应该感到吃惊。
《商务英语阅读》(王关富编)(第二版)参考译文
Chapter 1 Why China Works中国是今年唯一呈现出重大发展的主要经济体（economy），由于它通常是唯一敢于打破经济教科书中每一条例的经济体。
事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它宏观调控的能力（its capacity for macro-economic control）。
为什么中国市场经济体系奏效？（market economic system）目前，欧美等国正通过银行及汽车业国有化及金融业实施新的有力规定（regulations），走向宏观调控。
但问题更加紧迫（the question has a new urgency）。
中国看上去最能驾驭（navigate）七十年内最糟的经济滑坡（downturn）。
在危机中，中国官员既能吸取像西方同行（counterparts）的传统市场工具，也能吸取中国市场经济体系的积累经验（arsenal）。
去年早期，由于房地产市场（housing market）过热，中国官员仅命令银行削减房贷（cut back on housing loans），然后随着房屋销售量下降（fall），他们提供类似更低的房屋购置税（lower taxes on home purchases）。
最近几周，他们展开类似西方的经济救援行动（launch economic rescue efforts），其中包括价值6000亿的大计划以增加政府开支和大幅利率削减（ramp up government spending）（big interests cuts）。
但同时，他们也发布在西方国家眼里是不合理的干涉的命令，例如，上周中国官员召集包括钢铁建筑等行业的国有行业并购（buy up）国内外新资产（at home and abroad）以积极（actively）发挥在经济中的作用。
曾把中国宏观调控视为不成熟经济的弊病（immature economy），现在是稳定的保障（bulwark of stability）。
商务英语阅读第二版
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2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
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2
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CONTENTS
1 Text A：Voice of Courage Text B: Tell Stories to strengthen 2 Organizational Bonds
在演讲的中段，罗斯福简单地说：“我向你们保证，把钱存在 重开的银行里比你们把钱藏在床垫底下更安全。”
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5. Preparations for a bill to spend the end of Prohibition began that night. 当天晚上，罗斯福又开始准备议案以加速结束禁酒令。 Prohibition：用作大写时，意思是：“禁酒”，指美国1920年 至1933年期间的禁酒。
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2. basso profundo: (意大利语)深沉男低音歌手
3. FDR walked people through the basics of banking without being patronizing.
罗斯福耐心细致地给人们讲解了银行业的基本原理，丝毫没有 居高临下的口吻。
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Text B: Tell Stories to strengthen Organizational Bonds
5. While it’s easy to see achievements, other powerful stories can come from near misses that people that risk has its rewards. 虽然成就很容易看到，但其他感人的故事也可能来自侥幸脱 险，让人们明白风险也有回报。
当代商务英语综合教程2 Unit 15 An Unforgettable Christmas
Pre-class Task 1
Pre-class Task 1 Read the text once for the main idea(s). Do not refer to the notes, the glossary or dictionaries.
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Text A An Unforgettable Christmas
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Text A An Unforgettable Christmas
Passage
17 Peggy had proudly set our kitchen table for our evening meal and put
pans out and three cans of food which would be our dinner. For some reason, when I looked at those pans and cans, I felt brokenhearted. We would have only hamburgers for our Christmas dinner tomorrow.
umbrella to protect myself. Then I searched a telephone book for the name
on the umbrella and found it. I called and a lady answered.
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Yes, she said in surprise, that was her umbrella, which her parents, now
12 The air was full of the sound of Christmas merriment as I walked from
新媒体商务英语阅读 Unit15 Sustainability
4. Why do some visionary heads of companies accept sustainability enthusiastically?
embracing sustainability was not just the right thing to do but was in the best long-term interests of the company
6. What is the significance of the analysis of environmental profit and loss accounting?
It is a tool to build awareness of the importance of nature to the sustainability of businesses.
an unprecedented explosion in the human population, accompanied by a remarkable surge in economic growth and wealth creation
2020/6/27 顾渝-新媒体商务英语阅读 Unit 15
3. Who will finally pay
for the heavy
Companies and their customers.
economic cost incurred
from the inaction to
protect
I
TEXT
Sustainability the Key to Long-term Corporate Health
(Para. 16) 4. environmental profit and loss accounting (Para.
王关富《商务英语阅读》(第二版)参考答案
王关富《商务英语阅读（第二版）》参考答案Unit 1Why China WorksExercises1. Answer the questions on the text:1) How does the author view the Chinese economy?It is the most important bright spot in the world economy under the global recession, the only major economy that is likely to show significant growth this year, and the only one that routinely breaks every rule in the economic textbook. 2) According to the author, why can the Chinese economy perform so well?Because of:(1) the capacity for state control by the Chinese government.(2) its rejection of exotic financial innovations that are the melting core of the global credit crisis.(3) the integration of its economic policies between traditional market tools and state control measures.3) In what way does the author imply that western economists are erroneous in their bias toward “China’s market economic system”?The United States and Europe are moving toward state control by nationalizing their banking and car industries, and imposing heavy new regulation on the financial industry.4) What is the view of Stephen Roach on the Chinese economy system?Investment is the backbone of sustainable growth in the Chinese economy, which works more effectively than other market based systems in times of economic stress.5) Why can China work in the eye of the author?It has followed a radical pragmatism focusing on a slow but steady shift toward freer markets.6) What is regarded as the strategic thinking of the Chinese leaders in market reforms?They understand even under the serious financial crisis that it can stabilize the Chinese market and economy to introduce more sophisticated forms of securitization, including stock index funds, corporate bonds and other debt products. They also realize that, in the course of doing this, they should learn from the mistakes the westerners have made.7) What is the example given to illustrate the steadiness of the Chinese leaders in their policy execution?They continue to allow the value of yuan to rise despite of the American charges and the need for export competitiveness by their own enterprises.8) What is “shock therapy”?It is the economic policy adopted in Russia from 1991 to 1992 that totally deregulated prices and lead to a runaway inflation. It proved to be all shock and no therapy.9) In what ways does the Chinese economic system work efficiently?It can get things done quickly, move in a coherent manner, and marshal its people and resources to a common target: economic growth and prosperity.11) What are the Internet and public opinion used for?For putting pressure on local officials and influencing policy decisions.2. Fill in each blank of the following sentences with one of the phrases in the list given below. Make changes when necessary.1)At a time when the need is growing for mental health services, many countries are unfortunately cutting back on itsspending.2)There is an increasing number of people out of work. But the western media often unfairly label them as lazy andreliable.3)Now that the flow of oil has been stopped by BP, the impact of all the spilled oil and natural gas is still beingmeasured.4)Once again its ability to steer economic policy will be tested against the ability to deliver on services and projectsaimed at growing the economy and jobs.5)Housing prices are incredibly high today. But he bought his house for a song about five years ago.6)As people are complaining high prices, especially those related to daily necessities, the government feels rather urgentto hold down inflation rate immediately.7)Under the new economy policy investors are invited to buy into state-owned enterprises.8)Since a serious gun shooting occurred in Arizona last week, security concerns have trickled down to all places,including residential buildings.9)Social unrest is a daily occurrence in the country nowadays. It is in the last place when it comes to investment formultinational companies.10)Efforts to ban smoking in China are so effective yet. Some chain smokers never think of quitting while many othershave battled in vain to quit.3. Match the terms in column A with the definitions in column B:A_______________________ B__________________________________1)financial innovation A) A reduction in the general availability of loans (orcredit) or a sudden tightening of the conditionsrequired to obtain a loan from the banks.72)stimulus package B) A non-bank entity or organization such asinvestment companies and mutual funds thatinvests in large quantities. 83)overheating C)A legal entity created by a government to undertakecommercial activities on its behalf. 64)stamp tax D) The trading of a corporation's stock or othersecurities (e.g. bonds or stock options) byindividuals with potential access to non-publicinformation.9E) An industry that requires large amounts of capital, machinery and equipment toproduce goods. 55)capital-intensive sector F) Generation of new and creative approaches tosecurities, money management or investing. 16)state-run firm G) An economy that is expanding so rapidly that toomuch money is chasing too few goods andeconomists fear a rise in inflation . 37)credit crisis H) tax levied on certain legal transactions such as thetransfer of a property such as building, copyright,land, patent, and securities. 48)institutional investor I) A plan or a series of measures taken by agovernment to jump-start its ailing economy,generally as a part of its fiscal policy. 210) insider trading4. Translate the following passage into Chinese.我们所面临的来自中国的真正挑战并不是他们向我们大量销售的货物，而恰恰相反，是他们正在提升的价值链。
《新编商务英语阅读教程》(第二版)练习参考答案
《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。
这就是我们在大多数情形下所需了解的一切。
然而，汽车总有出故障的时候。
《商务英语阅读》第15单元译文
第15单元会计会计的性质会计是公司通过对销售、购买及其他交易活动记录和分类, 来衡量其财务状况的系统。
会计还在报表中对这些信息进行汇总，使其能够对公司过去的运作、目前的状况以及未来的前景作出评估。
会计对公司的重要性，可以从两个方面表现出来：第一，它可以帮助经理计划和控制公司的经营；第二，它可以帮助局外人士对公司的经营进行评估。
由于这两部分人以不同的方式使用会计信息，会计具有两个不同的领域：一是财务会计，为外界人士提供信息；二是管理会计，提供的信息供公司内部使用。
财务会计外部人士使用会计信息的兴趣点各不相同。
供应商、银行以及其他贷款人想了解公司的信誉是否可靠；投资者、股东关心的是公司的利润潜力；政府部门则主要对规范公司行为和收税感兴趣。
这些用户要求信息客观，前后一致，与其他公司提供的信息有可比性。
因此，财务会计报表要遵循某些标准格式，并根据多年来会计行业已经确立并取得共识的公认会计原则（GAAP）来编制。
管理会计相对于财务会计，管理会计则是为了满足某特定公司经理人的各项需要。
它的总目标是帮助经理对结果进行评估，并基于可靠信息作出决策。
管理会计体系包括大量的财务活动，从记录销售、开具发票，到帮助高层管理人员评估建筑、设备以及劳动力的支出情况。
会计部门的员工一般要履行很多职责。
其中最主要的工作之一是编制财务计划，其内容包括对销售、成本、费用以及利润进行预报。
预报的情况可以帮助管理人员，找出问题和机遇，对资源进行明智的分配。
这一过程的部分内容包括编制预算，在估计的收入、费用和现金流量的框架内，构架某一时期（通常是一年）的，以财务计划形式表示的财务总体规划。
由于编制商业预算使得公司不得不决定要进多少钱，出多少钱（资金流入和流出的数量），编制预算的过程就成了计划与控制经营的过程。
除了要编制预算外，公司会计要参与分析生产成本，目的是使管理部门能够知道，公司生产某产品需要产生多少支出。
主要的会计概念在处理所有的财务数据时,会计人员要遵循两个基本原则: 会计等式和复式记账法。
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经济
Unit Fifteen
nomy
Pre-reading questions
1.What do you think of the world economy at present? 2. Do you think China will lead the world economy in the coming
Analyst said the world economic boom has been driven by two factors. One, it is said the economic growth is driven by a gradual liberalization of world trade and a liberalization of major third world economies like China and India. The increased liberalization of world trade has increased the scope of international division of labor and permanently helped raise growth in the world as a whole and in particular in third-world countries. Another reason for the increased growth in emerging economies is the free market reforms implemented there with a country like China transforming itself into the economic track with a seemingly endless supply of cheap but competent labor.
To better understand the prospects for the world economy, maybe we should analyze the strengths and weaknesses of the four main economic powerhouses of the world: the United States, the European Union, Japan, and China， as they are the main driving forces in the world economy.
On the one hand, we can be fairly optimistic about the US economy; on the other hand, the imbalances created by the Fed's cheap money policies can make a sharp recession in the mediumterm outlook, and if this likely sharp recession will induce an extremely destructive response in the form of protectionism, higher taxes and spending, or high inflation, it could make the long-term outlook more pessimistic.
future? State your reasons.
UP
PREV. NEXT
It was reported, the world economy grew slightly from 2004, led by the extraordinary boom in China and very high growth in most other third world countries. America and Japan also had fairly strong growth, although Western Europe had a more dismal performance. People in the world are worrying: Can the good times last? Or is the world economy heading for a crisis?
The Achilles' heel of the US economy is its over-dependency on cheap credit. In the spring of 2000 the US experienced its largest stock price bubble since the 1920s with valuations of technology stocks set at ludicrously high levels. This bubble was driven by rapid money supply growth and was accompanied by a sharp increase in the private sector debt burden and current account deficit, both of whom reached new record levels.
American economy
The American economy's strong side is that it is marketoriented economy, with tax rates and regulation being far less burdensome than in the major European economies and Japan. It also has well-developed financial markets and institutions for higher education. This helps America to remain the richest country in the world (apart from tiny Luxembourg) and to outperform most other rich countries.