商务英语写作(修订版) 第二章

2
Chapter
Structure
and
Styles
of
Business
Letters
I. Structure of Business Letters
Among the 12 elements, letterhead, date, inside address, salutation, body, complementary close and signature are necessary, while the others are optional.
2
Chapter
Structure
and
Styles
of
Business
Letters
The first impression a business letter makes on its reader often determines whether that letter will actually be read, and it also may determine the reader’s reaction to the contents of the letter.
Sample Letterhead
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Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
typed below the last line of the letterhead
The common format is either American (Month/Day/Year) or British (Day/Month/Year).
Chapter 2
Structure and Styles of Business Letters
商务信函的结构与格式
• Business letter is a form of business communication. It is a letter that is used as a means of communication in the business world. It is necessary to understand the method of writing a business letter. These letters have a purpose for one of its businesses, such as offering products or services, ordering products or replying on an order.
The month written in full is preferred because it may create confusion if written in numbers.
2
Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
Examples
June 12, 2017 20 June, 2017
Do not use only figures, i.e. 12/6/06
2
Chapter
Structure
and
Styles
of
Business
Letters
2. Date 日期
Exercises
Rewrite the following date for standard business letters.
2
Chapter
Structure
and
Styles
of
Business
Letters
I. Structure of Business Letters
Business letters are usually composed of 12 elements:
1. Letterhead 2. Date 3. Inside address 4. Attention line 5. Salutation 6. Subject line 7. Body 8. Complimentary close 9. Signature 10. Reference initials 11. Enclosure (on attachment) 12. Copy notation
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Chapter
Structure
and
Styles
of
Business
Letters
1. Letterhead 信头
Example
EASTERN TEXTILES IMP. & EXP. CO., LTD. 12389 Changchun Road, Dalian, China Tel: (0411) 8660##### Fax: (0411) 8650#### E-mail: bcxbcx@
2
Chapter
Structure
and
Styles
of
Business
Letters
1. Letterhead 信头
The name of the company Its address and postal code Telephone number Fax number Company website address E-mail address A trademark or a slogan, etc.
6/5/17 10-9-17 8 June 2016 Oct.28, 16 jan.13. 2016
➢ June 5, 2017 ➢ October 9, 2017 ➢ June 8, 2016 ➢ October 28, 2016 ➢ January 13, 2016
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2
Chapter
Structure
and
Styles
of
Business
Letters
Contents of this chapter
I. Structure of Business Letters II. Styles of Business Letters III. Envelop Addressing IV. Practice (additional)