人教版高中英语选修九Unit5UsingLanguage
人教版高中英语选修9课件 Unit 5 Inside advertising-Using language 课件
5. 我非常爱我的狗,所以我并不在乎它
摔断腿带来的医疗开支。(expense)
I am very attached to my dog so I
didn’t mind the medical expenses
involved when he/ she/ it broke his/
her/ its leg.
do 经常用于肯定句和祈使句中, 表示强
调。
Please! Do be quiet a moment.
请务必安静一下。
He did tell me that but he is denying it now. 他的确跟我这样说的, 但现在又否认了。
Exercise 1 on P85
At a conference yesterday a spokesman __________
for the Health Department, Mr Denformed the audience that the
government would soon be passing laws
to make all tobacco _______ advertising illegal.
She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband. 对繁忙的城市生活感到厌倦, 她决定和
丈夫一起到一个小乡村过寒假。
8. 那家航空肥公司收了我额外的超重行 李费。(overweight) The airline charged me extra for the overweight suitcase. 9. 需要我把你的电视调到新的频道吗？ (tune) Would you like me to tune your television to the new channel?
【最新】高二英语人教版选修九课件：Unit5《Language+points》
观察下列句子中 worthy 的用法: e.g. His behavior is worthy of being praised. 他的行为是值得表扬的。 The film is worthy to be seen twice.
这部电影值得看两遍。
[联想] worth 常作形容词，“有某种价值的， 值得的”；worthwhile 形容词，“值 得花时间、金钱或精力的”。 [拓展] be worthy of sth. 值得（应得）某事（物）
7. Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be worthy citizens. worthy adj. 有价值的；可敬的
足够空间(放); 合得来；适应。
e.g. 我尽量午饭后抽时间见你。 I’ll try and fit you in after lunch. 我得在一个上午安排十次约见。 I had to fit ten appointments into one morning.
我们没有地方再摆更多的椅子了。 We can’t fit in any more chairs. 他过去从未干过这种工作，很难说他 是否会与他人配合得好。 He’s never done this type of work
(1) 他是我们班的“活词典”。 He is the “walking dictionary” in our
class.
(2) 要是你穿这么艳的衣服，很容易成为
“活靶子”。
You would become a “walking target” if
高二英语选修九课件：Unit5Learning about language 精品
5. You cannot rely _o_n__ him to arrive on time because he is always late for meetings.
6. You’ll soon fit _i_n_t_o your new job and start enjoying yourself.
is worthy of trust.
trustworthy
Finish Ex 1, 2 & 3 on Page 85.
advertisers spend so much money on advertisements? Are they really worth all that _e_x_p_e_n_s_e_? The advertisers think so or they wouldn’t waste their money.
bathroom.
(过去分词)
5. The boss ordered the typist _t_o_h_a_v_e_ all the documents ready. (动词不定式)
6. The robbers forced the man _to__h_a_n_d__o_v_er_ the suitcase. (动词不定式)
3. You need to __a_t_t_a_c_h___ a small photo to your passport application before you send it in.
4. She is a very __w_o_r_t_h_y___ person who is always doing good things for our city.
3. If you keep copying everything she does, you’ll turn _i_n_t_o_ her one day.
高二英语人教选修九课件：Unit5《Learning+about+language》
5. I belong to an __a_ss_o_c_i_a_ti_o_n__ that goes cycling in the country every weekend.
6. I would rather work for a small business than a large _c_o_r_p_o_r_a_ti_o_n_.
an ad with good visual effects.
rely
8. Advertising cigarettes is not allowed
in China.
banned
9. Not all advertisers are honest. decent
10. I’ve known Ben for many years. He
7. Please attach this label _t_o_ your suitcase.
Complete these sentences using the correct form of these verbs or phrases as the object complement.
burn have tidy murder deliver hand over become come down
advertisers spend so much money on advertisements? Are they really worth all that _e_x_p_e_n_s_e_? The advertisers think so or they wouldn’t waste their money.
9. He was wearing a strange _g_a_r_m__e_n_t_ that went all the way down to his ankles.
2019-2020同步人教英语选修九新突破讲义：Unit 5 Section Ⅳ Using Language Word版含答案
Section ⅣUsing Language课文内容，从三个选项中选择最佳答案Ⅰ.阅读P48－491．According to the passage，which one is WRONG?A．The laws are used to prevent advertisers doing the wrong thing.B．An ad that has an adult theme can be shown during children's television programmes.C．Most places have laws to prevent advertisers making false statements.2．What well-known people should do when they are used in advertisements?A．Be honest.B．Be truthful.C．Both A and B.3．Why do many countries have a government organization to examine complaints about ads?A．Because there are too many ads.B．Because there are some bad ads made.C．Because some consumers can't understand some ads.【答案】 1.B 2.C 3.B课文内容，根据课文内容，将左右两部分组成句子Ⅱ.阅读P48－491．The law A．can make the company stop using theoffending advertisement if a complaintabout an ad is correct.2．Advertising organizations B．is also responsible for checking theproduct before buying.3．Complaints organization C．can prevent advertisers doing thewrong thing.4．The consumer D．make rules that are called a code ofethics for everyone in the organization tofollow.【答案】 1.C 2.D 3.A 4.Bin fashion 流行；时兴(教材P47)A wish to be in fashion.使流行的愿望。
英语高三新人教版选修九：Unit 5教案【for语言点】
英语高三新人教版选修九：Unit 5教案【for语言点】Unit 5 Inside advertisingPart One: Teaching DesignPeriod 3: A sample lesson plan for Using Language (KEPPING ADVERTISERS HONEST)AimsTo help students read the passage KEPPING ADVERTISERS HONESTTo help students to use the language by reading, listening, speaking and writing ProceduresI. Warming up by seeing looking at a photo of radio advertisementHello, class. Look at this photo. It is one of the Coca Cola Radio Advertisement Tapes. This one is entitled Coke is It!These Coca Cola Advertising Tapes, Radio Ads are from 1980's. They are Prepared by McCabb-Erickson as part of the Coke is it! advertising campaign.You see radio advertising has a long history in the West.II. ListeningGo to page 47. You are to listen and tick and listen and write.●Pre-Listening ExercisesWhat service businesses often advertise over the radio? What points are important to consider when making a radio commercial?●While -Listening ExercisesListen to the radio commercial by pressing the "Play Audio" button of the audio type you want to hear, and answer the questions. Press the "Final Score" button to check your quiz.●Post-Listening ExercisesWhat are your opinions about these questions?○What elements make a radio commercial really great?○How would you rank this radio commercial on a scale from 1 - 10 based on the points in the first question?○How does radio advertising differ from other forms of media including television, newspapers, billboards, and magazines?III. Write an AdvertisementGo to page 48. You are starting a new business, such as lawn-mowing, pet-walking, or baby-sitting. How are you going to get clients? By advertising! Write an advertisement that will make people want to use your service. Try to use words fromIV. Speaking about advertisements around youNow it is time to talk! Think about the advertisements you have seen and heard in your daily life. Share with your partners your experiences with advertisementsGo to page 48 and read the text KEPPING ADVERTISERS HONEST to: cut/ the sentence into thought groups, blacken the predicative, darken the connectives and underline all the useful expressions.KEPPING ADVERTISERS HONESTOrganizations/ and individuals advertise/ because they want to persuade people to behave /in certain ways, for example/ to buy a certain brand of rice，stop speeding /or see a movie /at their cinema．Advertisers go to a lot of trouble/ and expense to make adverts/ and so /they want to make sure/ they achieve their purpose．Unfortunately，not all advertisers are good/ or honest people．Unless we have ways/ to protect ourselves，these dishonest advertisers will tell lies /or use methods /that may mislead us．Fortunately，most countries have developed ways to control advertising /and prevent false /or unsuitable advertising．The lawOne way/ to control advertising is to make laws/ that prevent advertisers doing the wrong thing．Many countries have laws /that forbid ads being shown /at inappropriate times/ or in unsuitable places．For example，an ad /that has an adult theme/ cannot be shown/during children's television programmes．In some countries /advertising alcoholic drinks/or tobacco is banned altogether．There are also laws /in most places/ that prevent advertisers making false statements/ about their products/ or from promoting immoral /or harmful behavior．Advertising organizationsMost advertisers are decent /and honest, and they are as interested as everyone else /in making sure/ ads are ethical．For this reason，most advertisers /belong to advertising organizations/ that not only educate/ and support their members，but also make rules for everyone/ in the organization/ to follow．They are called a code of ethics /and include such rules as：Advertisements must not be untruthful /or misleading；Advertisements must not say bad things/ about other people’s products．If well-known people are used in advertisements，they must be honest/ and truthful /about products/ they advertise．Complaints organizationEven though there are laws /and advertisers’ codes of conduct，some bad ads do get made．This is why /many countries have a government organization /which examines complaints about ads．A consumer can complain to the organization，giving reasons /for their complaint，and/ if the complaint is correct，the organization can make the company /stop using the offending advertisement．The consumerYou may have heard the saying：“Buyer Beware"．This means that/ the consumer is。
新人教版高中英语选修九 Unit 5 Using language教学课件
dishonest adj. 不诚实的 alcoholic adj. 酒精的; 含酒精的 n. 酗酒者; 酒鬼 tobacco n. 烟草; 烟草制品 ban n. 禁令 vt. 禁止; 取缔 promote vt. 促进; 提升 immoral adj. 不道德的; 邪恶的 decent adj. 正派的; 得体的; 适当的
Unit 5 Inside advertising
Using language
Words
dial operate litre mature fashion misleading ethnical vt. 拨(号) n. 操作员; 接线员 n. 升 adj. 成熟的; 到期的 n. 样式; 流行 adj. 易误解的; 另人误解的 adj. 合乎道德的; 道德的
2. and so 连接并列句 Thanksgiving is an only American holiday and so neither British people
D. A wish to be in fashion. Ad 1
Listen and write down any facts. Advert 1 Advert 2 Advert 3
Star FM: a ne found at 104.5 waveband
A: Again? Aren’t your feet sore?
B: No way, not when I’m wearing Superstars! C: Superstar shoes and boots, latest fashions, all sizes, comfortable. Available at all good shoe stores.
人教版高中英语选修九 Unit 5 Learning about language教学课件
2. They decided she was the best one for the job on the ______ basis of her exam marks. 3. You need to ______ attach a small photo to your passport application before you send it in. worthy person who is 4. She is a very _______ always doing good things for our city.
10. I heard that you were elected _____this time. A. monitor B. the monitor C. a monitor D. my monitor 11. For a time his grandmother found _____ accept his new idea. A. hard B. it hard C. it hard to D. it is hard to
5. I belong to an __________ association that goes cycling in the country every weekend.
6. I would rather work for a small corporation business than a large ___________. 7. After our long walk we swam in the
人教版高中英语选修五unitUsinglanguage教学课件
人教版高中英语选修五unitUsinglang uage
8.写很好的头版新闻 write a good front page article
9.文章写得不错 Well done.
10.பைடு நூலகம்实确凿 get one’s facts straight
to check the use of
checked/approved by_t_h_e__c_h_ie_f_e_d_i_to_r_.
→
English and
__p_o_l_is_h___thtehsetyclhe.ief 7e.dAiltlothre stories and
photos are set by
人教版高中英语选修五unitUsinglang uage
Sunshine Class page54
人教版高中英语选修五unitUsinglang uage
Try to find out some useful expressions in Using Language
1.把那篇报道准备好 2.抢在其它报纸前面 3.直接指责某人 4.国际新闻部 5.设计主标题和副标题 6.对语言风格进行润色 7.对某人的报道很满意
人教版高中英语选修五unitUsinglang uage
人教版高中英语选修五unitUsinglang uage
Work out the process of writing
and printing an article.
1. You go out to
2. You do some
→ _c__o_v_e_r__a story.
*He graduated from the history department of Beijing University.
高中英语人教版选修9课件：Unit+5+Section+Ⅲ+Using+Language
ask for trouble in trouble get sb.into/out of trouble
自找麻烦 处于麻烦/不幸中 使某人陷入/摆脱困境
He took great trouble to get the book for me. 他不辞辛劳地为我搞到了这本书。
[即境活用4]
You can't imagine the trouble he had ________ the car started.
[即境活用5]
Even though parents no longer live together，they each continue
to be responsible ________ their children.
A．at
B．for
C．of
D．about
解析：固定短语be responsible for “对……负责”。
恶 9．ethics n．伦理学；道德规范→ethical adj.合乎道德的；道德
的
10． offending adj.令人不愉快的；伤害人感情的 11． beware vi.小心；谨防 12．consumer n. 消费者；顾客→ consume v. 消费；消耗 13． trustworthy adj.可信赖的；可靠的
This pilot of the plane is responsible for the passengers' safety.飞 机驾驶员应对旅客的安全负责。
Social changes are responsible for many of our modern problems.
社会变革是引起我们许多现代问题的原因。