MBA期末考试练习题2
mba管理试题及答案

mba管理试题及答案MBA(Master of Business Administration,工商管理硕士)管理试题通常涵盖多个领域,包括但不限于市场营销、财务管理、人力资源管理、战略规划等。
以下是一些模拟的MBA管理试题及答案,供参考。
试题一:市场营销问题:描述市场细分、目标市场选择和定位策略的概念,并举例说明。
答案:市场细分是指将市场划分为具有相似需求或特点的不同消费者群体的过程。
目标市场选择是指在市场细分的基础上,企业选择一个或多个细分市场作为其产品或服务的主要销售对象。
定位策略是企业通过创建和传递独特的产品或服务形象,以满足目标市场的需求,并在消费者心中建立独特的地位。
例如,一家运动品牌公司可能会根据年龄、性别、运动类型等因素进行市场细分。
然后,该公司可能会选择年轻女性跑步爱好者作为其目标市场,并采用定位策略,强调其产品的舒适性和时尚性,以吸引这一特定群体。
试题二:财务管理问题:解释什么是资本成本,以及它对企业决策的影响。
答案:资本成本是指企业为筹集和使用资金所支付的成本,包括债务成本和股权成本。
资本成本对企业决策有重要影响,因为它决定了企业投资项目的最低回报率要求。
如果项目的预期回报率高于资本成本,那么该项目可以增加企业价值,反之则可能减少企业价值。
例如,如果一家公司的资本成本为10%,那么任何预期回报率低于10%的投资项目都可能被视为不可行。
试题三:人力资源管理问题:什么是员工激励理论?请列举至少三种理论并简要解释。
答案:员工激励理论是研究如何激发员工积极性和提高工作效率的理论。
以下是三种常见的员工激励理论:1. 马斯洛的需求层次理论:该理论认为人们有五种基本需求,从低到高依次为生理需求、安全需求、社交需求、尊重需求和自我实现需求。
满足这些需求可以激励员工。
2. 赫兹伯格的双因素理论:该理论区分了激励因素和卫生因素。
激励因素(如成就感、认可)可以提高员工的工作满意度和动力,而卫生因素(如工资、工作条件)只能防止不满意。
全国mba试题及答案

全国mba试题及答案全国MBA试题及答案一、选择题(每题2分,共20分)1. 以下哪项不是现代企业战略管理的特点?A. 长期性B. 稳定性C. 全面性D. 动态性答案:B2. 企业在进行市场细分时,主要考虑的是:A. 产品特性B. 消费者需求C. 竞争对手D. 地理位置答案:B3. 以下哪项不是有效的组织结构应具备的特点?A. 明确的目标B. 灵活的沟通C. 严格的等级制度D. 有效的激励机制答案:C4. 以下哪项不属于企业财务分析的内容?A. 资产负债分析B. 利润分析C. 人力资源分析D. 现金流量分析答案:C5. 以下哪项是企业进行风险管理的第一步?A. 风险识别B. 风险评估C. 风险控制D. 风险转移答案:A6. 以下哪项不属于企业人力资源管理的范畴?A. 招聘选拔B. 员工培训C. 产品定价D. 绩效考核答案:C7. 以下哪项不是企业社会责任的范畴?A. 经济责任B. 法律责任C. 道德责任D. 环境责任答案:C8. 以下哪项不是企业文化的功能?A. 导向功能B. 凝聚功能C. 规范功能D. 盈利功能答案:D9. 以下哪项是企业进行市场调研的首要步骤?A. 确定调研目标B. 收集数据C. 数据分析D. 撰写报告答案:A10. 以下哪项不是企业创新的类型?A. 产品创新B. 技术创新C. 管理创新D. 价格创新答案:D二、简答题(每题10分,共20分)1. 简述企业战略规划的一般步骤。
答案:企业战略规划一般包括以下步骤:确定企业使命和愿景、分析企业内外部环境、确定战略目标、制定战略计划、实施战略计划、监控和评估战略执行情况。
2. 描述企业如何进行有效的人力资源管理。
答案:有效的人力资源管理包括:明确人力资源战略、进行人力资源规划、招聘和选拔合适的员工、进行员工培训和发展、实施绩效管理、建立激励和奖励机制、处理劳动关系和员工关系。
三、案例分析题(每题30分,共30分)案例:某科技公司面临激烈的市场竞争,需要制定新的市场策略以提升市场份额。
mba管理经济学期末考试题及答案

mba管理经济学期末考试题及答案一、单项选择题(每题2分,共20分)1. 管理经济学中,边际成本与平均成本相等时的产量是:A. 最小产量B. 最大产量C. 最小成本D. 最大成本答案:B2. 在完全竞争市场中,企业是:A. 价格制定者B. 价格接受者C. 垄断者D. 寡头答案:B3. 以下哪项不是规模经济的来源?A. 专业化B. 市场扩张C. 产品多样化D. 批量生产答案:C4. 长期平均成本曲线呈U形的原因是:A. 规模报酬递减B. 规模报酬递增C. 规模报酬不变D. 规模报酬先递增后递减答案:A5. 以下哪项不是企业进入壁垒?A. 专利权B. 规模经济C. 产品差异化D. 政府补贴答案:D6. 完全垄断市场的特征是:A. 只有一个企业B. 产品同质化C. 存在多个企业D. 产品差异化答案:A7. 以下哪项不是公共物品的特征?A. 非排他性B. 非竞争性C. 可分割性D. 非交易性答案:C8. 价格弹性大于1时,商品的需求是:A. 无弹性B. 弹性C. 单位弹性D. 完全弹性答案:B9. 以下哪项不是外部性的影响?A. 市场失灵B. 资源配置效率C. 收入分配公平D. 企业生产规模答案:C10. 以下哪项不是博弈论的应用?A. 市场竞争策略B. 拍卖理论C. 企业内部管理D. 宏观经济政策答案:D二、简答题(每题10分,共30分)1. 简述边际成本与平均成本的关系。
答案:边际成本是指生产额外一单位产品所增加的成本。
平均成本则是生产所有单位产品的平均成本。
当边际成本低于平均成本时,平均成本下降;当边际成本高于平均成本时,平均成本上升。
2. 什么是价格歧视?请举例说明。
答案:价格歧视是指企业根据不同顾客的支付意愿,对同一商品或服务收取不同价格的行为。
例如,电影院对学生和成人收取不同的票价。
3. 简述市场失灵的原因及其后果。
答案:市场失灵是指市场机制无法有效分配资源的情况。
原因包括公共物品、外部性、信息不对称和垄断等。
MBA联考MBA管理练习试题与参考答案

M B A联考M B A管理练习试题与参考答案
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MBA联考MBA管理练习试题与参考答案(二)
1. 国际上大型兼并重组不断产生,这表明.
A.兼并重组有利可图
B.强强联合,应付竞争
C.大型企业要获得垄断力量
D.企业在追赶潮流
2、当代管理机构变革的一大趋势是.
A.管理层次复杂化
B.组织结构扁平化
C: 管理幅度日益减少
D: 锥型结构更受欢迎
3、在企业中,财务主管与财会人员之间的职权关系是.
A.直线职权关系
B.参谋职权关系
C.既是直线职权关系又是参谋职权关系
D.都不是
4、管理层次较多而管理幅度较小的锥型组织结构的优点是.
A.缩短上下级距离,密切上下级关系
B.信息纵向流通快,管理费用低。
mba考试试题及答案

mba考试试题及答案MBA考试试题及答案一、单项选择题(每题2分,共20题,共40分)1. 以下哪项不是企业战略管理的基本要素?A. 环境分析B. 战略制定C. 战略实施D. 企业愿景2. 市场营销组合中不包括以下哪项?A. 产品B. 价格C. 地点D. 促销3. 在财务管理中,下列哪项不是资本结构决策的考虑因素?A. 债务成本B. 股权成本C. 税收影响D. 市场风险4. 以下哪项不是有效的团队沟通技巧?A. 明确沟通目的B. 使用专业术语C. 倾听并反馈D. 保持开放态度5. 企业社会责任(CSR)的主要目的是什么?A. 提高企业利润B. 增强企业形象C. 遵守法律法规D. 改善社会福利6. 以下哪项不是有效的领导风格?A. 变革型领导B. 交易型领导C. 放任型领导D. 服务型领导7. 以下哪项不是有效的时间管理技巧?A. 设定优先级B. 制定计划C. 多任务处理D. 避免拖延8. 在组织行为学中,以下哪项不是激励理论?A. 马斯洛需求层次理论B. 赫兹伯格双因素理论C. 麦克莱兰需求理论D. 泰勒科学管理理论9. 以下哪项不是有效的谈判技巧?A. 明确目标B. 建立信任C. 避免妥协D. 有效沟通10. 在运营管理中,以下哪项不是精益生产的原则?A. 消除浪费B. 持续改进C. 批量生产D. 拉动生产11. 以下哪项不是有效的项目管理工具?A. 甘特图B. 帕累托图C. 鱼骨图D. 风险矩阵12. 以下哪项不是有效的人力资源管理策略?A. 招聘与选拔B. 培训与发展C. 绩效评估D. 员工解雇13. 以下哪项不是有效的供应链管理策略?A. 供应商管理B. 库存控制C. 运输优化D. 产品差异化14. 以下哪项不是有效的客户关系管理(CRM)策略?A. 客户细分B. 客户反馈C. 客户投诉D. 客户忠诚度提升15. 以下哪项不是有效的企业风险管理策略?A. 风险识别B. 风险评估C. 风险转移D. 风险接受16. 以下哪项不是有效的企业创新管理策略?A. 创意生成B. 创意筛选C. 创意实施D. 创意保护17. 以下哪项不是有效的企业国际化战略?A. 出口B. 进口C. 直接投资D. 特许经营18. 以下哪项不是有效的企业伦理管理策略?A. 制定伦理准则B. 培训员工C. 忽视不道德行为D. 建立伦理监督机制19. 以下哪项不是有效的企业危机管理策略?A. 预防B. 准备C. 应对D. 忽视20. 以下哪项不是有效的企业变革管理策略?A. 变革领导B. 变革沟通C. 抵抗变革D. 变革实施二、多项选择题(每题3分,共10题,共30分)21. 企业战略管理的步骤包括:A. 环境分析B. 战略制定C. 战略实施D. 战略评估22. 市场营销组合的4P包括:A. 产品B. 价格C. 地点D. 促销23. 财务管理中的资本结构决策需要考虑的因素包括:A. 债务成本B. 股权成本C. 税收影响D. 市场风险24. 有效的团队沟通技巧包括:A. 明确沟通目的B. 使用专业术语C. 倾听并反馈D. 保持开放态度25. 企业社会责任(CSR)的目的包括:A. 提高企业利润B. 增强企业形象C. 遵守法律法规D. 改善社会福利26. 有效的领导风格包括:A. 变革型领导B. 交易型领导C. 放任型领导D.。
mba管理经济学期末考试题及答案

mba管理经济学期末考试题及答案**MBA管理经济学期末考试题及答案**一、单项选择题(每题2分,共20分)1. 完全竞争市场中,企业在短期内获得利润的策略是()。
A. 增加产量B. 降低成本C. 退出市场D. 维持现状答案:B2. 边际成本和边际收益相等时,企业处于()。
A. 亏损状态B. 盈利状态C. 最大利润点D. 最小利润点答案:C3. 价格弹性的倒数是()。
A. 价格弹性B. 收入弹性C. 需求弹性D. 供给弹性答案:C4. 以下哪项不是完全竞争市场的特征()。
A. 产品同质化B. 买卖双方众多C. 完全信息D. 价格制定者答案:D5. 以下哪项是垄断竞争市场的特征()。
A. 产品同质化B. 买卖双方众多C. 企业是价格接受者D. 企业可以影响价格答案:D6. 以下哪项不是寡头垄断市场的特征()。
A. 企业数量少B. 产品差异化C. 企业是价格接受者D. 企业间存在相互依赖答案:C7. 完全垄断市场中,企业面临的是()。
A. 完全弹性的需求曲线B. 完全无弹性的需求曲线C. 向下倾斜的需求曲线D. 垂直的需求曲线答案:C8. 以下哪项不是公共品的特征()。
A. 非竞争性B. 非排他性C. 完全竞争性D. 完全排他性答案:C9. 外部性是指()。
A. 市场交易成本B. 市场交易之外的成本或收益C. 市场交易之内的成本或收益D. 市场交易的效率答案:B10. 以下哪项不是规模经济的原因()。
A. 专业化B. 批量购买C. 固定成本不变D. 技术进步答案:C二、判断题(每题1分,共10分)1. 完全竞争市场中,企业是价格接受者。
()答案:√2. 边际成本随着产量增加而增加,说明企业处于规模经济阶段。
()答案:×3. 价格弹性系数的绝对值越大,价格对需求量的影响越小。
()答案:×4. 垄断竞争市场中,企业可以影响价格。
()答案:√5. 寡头垄断市场中,企业间不存在相互依赖。
mba考试题库及答案

mba考试题库及答案MBA考试题库及答案一、选择题1. 以下哪项不是现代企业管理的基本原则?A. 以人为本B. 利润最大化C. 可持续发展D. 短期利益优先答案:D2. 企业战略规划的第一步是什么?A. 确定企业目标B. 进行市场调研C. 制定具体计划D. 分析竞争对手答案:A3. 以下哪个选项是财务杠杆效应的体现?A. 增加股东权益B. 减少负债C. 增加负债D. 减少股东权益答案:C二、简答题1. 简述SWOT分析法的主要内容。
答案:SWOT分析法是一种战略规划工具,用于评估企业的优势(Strengths)、劣势(Weaknesses)、机会(Opportunities)和威胁(Threats)。
通过这种分析,企业可以更好地理解自身的竞争地位,制定相应的战略以利用优势、改善劣势、抓住机会和应对威胁。
2. 什么是平衡计分卡(Balanced Scorecard)?答案:平衡计分卡是一种绩效管理工具,它通过将企业的财务和非财务指标结合起来,帮助企业从多个维度衡量和管理其绩效。
它通常包括四个维度:财务、客户、内部流程、学习与成长。
三、案例分析题案例:某公司最近推出了一款新的智能手机,但市场反应平平,销售情况不佳。
作为该公司的MBA毕业生,你将如何分析并提出改进建议?答案:首先,需要进行市场调研,了解消费者对新手机的反馈和需求。
其次,分析竞争对手的产品特点和市场策略。
然后,评估公司内部的产品开发流程、成本控制和营销策略。
最后,提出具体的改进建议,如调整产品设计、优化成本结构、加强营销推广等。
结束语:MBA考试不仅考察理论知识,更注重实际应用能力。
希望以上的题库及答案能够帮助考生们更好地准备考试,提高分析和解决问题的能力。
祝大家考试顺利!。
mba英语2试题及答案

mba英语2试题及答案MBA英语2试题及答案一、阅读理解(共20分,每题5分)阅读下列短文,然后根据短文内容回答问题。
AIn the past few years, the popularity of online shopping has surged dramatically. This trend has been driven by the convenience and variety of products available online. However, with the growth of e-commerce, there has also been anincrease in the number of online scams. Consumers need to be aware of the potential risks and take precautions to protect themselves.1. What has been the main reason for the rise in online shopping?A) The variety of products.B) The convenience of shopping.C) The increase in online scams.D) The growth of e-commerce.2. What does the passage suggest consumers should do?A) Stop shopping online.B) Be aware of the risks.C) Ignore the convenience.D) Increase their spending.BThe concept of a smart city is becoming increasingly prevalent. A smart city uses technology to improve thequality of life for its residents. This includes the use of sensors and data analysis to monitor and manage public utilities, transportation, and services. The goal is to create a more efficient and sustainable urban environment.3. What is the main focus of a smart city?A) Improving the quality of life.B) Increasing the population.C) Expanding the city's size.D) Reducing the use of technology.4. What is one way that a smart city can achieve its goals?A) By reducing public utilities.B) By using technology to manage services.C) By ignoring data analysis.D) By limiting transportation options.二、完形填空(共15分,每题3分)阅读下面的短文,从括号内所给的选项中选出最佳选项填空。
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Examination on Business EnglishFor MBA Students (Fall Enrollment, 2013)School of Management, Fudan UniversityStudent Name: ____________________Part I. Vocabulary and Structure (55%)Section A (15%)Directions: Choose the best words or phrases to complete the following sentences. Then mark the answers (a, b, c or d) on your Answer Sheet.参考答案:1-5 CBCDB 6-10 DCBDC 11-15 BACDA1.__________ may be defined as a process of interaction between two or moreparties and creation of alternatives in a spirit of co-operation based on common interests.a. Presentationb. Communicationc.Negotiationd. Administration2.The recession has forced a majority of Americans to ___________ theirlifestyles and many are upset about it, according to a Washington Post poll.a. createb.alterc.endd. hug3.After this country won its independence, great emphasis was laid onexpanding education, with girls as well as boys ___________ to go to school.a. to be encouragedb. been encouragedc. being encouragedd. be encouraged4.Some people viewed the findings with caution, noting that a cause-effectrelationship between passive smoking and cancer remains _____________.a. to showb. showingc. showedd. shown5.The Linux software maker Red Hat, whose sales and profit in the latestquarter ___________ analysts' estimates, said demand for its productsis reviving, especially in North America.a. exaggeratedb. exceededc.formulatedd. reformed6._____________ the downturn in global economy, the company would haveachieved its strategic development goal by the end of this year.a. In case ofb. Despitec. Due tod. But for7.China's imports and exports last year grew following a sharp decline,and its returning __________ for raw materials was partly responsible for a rise in commodity prices.a. applicationb. appreciationc. appetited. apprehensionpanies are looking for individuals with great ___________ skills whichinclude decision making, problem solving, leadership, motivation, communication and interpersonal skills, etc.a. naturalb. transferablec. technologicald. logical9.Now I have the pleasure of introducing to you Professor Alan Smith, whowill __________ you on his recent research findings.a. converseb. tellc. saluted. address10.Nearly 10,000 people worldwide are thought to have died from themysterious deadly virus so far, which __________ the World Health Organization to declare a global pandemic.a. delayedb. deterredc. promptedd. postponed11. Foreign disinvestment and the ______________ of South Africa from worldcapital markets in 1985 further weakened its economy.a. displacementb. exclusionc. emergenced. exposure12.Hundreds of environmental activists mingled with heads of state at theDurban conference on climate change, at which governments around the globe tried to reach agreements to reduce ___________ .a. emissionsb. povertyc. recessiond. corruption13.____________ the claim about this country’s economic power, it issomewhat surprising to know how relatively small its economy actually is.a. Supposedb. Imaginedc. Givend.Believed14. U.S. carmaker General Motors said it expected to close a deal to sellone of its product line to an Indian company in the second quarter of next year, in the latest in a __________ of deals between Asian and Western carmakers.a. pieceb. successc. fragmentd.string15. Retailers all holiday season have __________ deals earlier than they havein years past, and after-Christmas sales will apparently be no exception.a. closedb. pushedc. unveiledd. inhibitedSection B (20%)Directions: Read the passage and choose the best word to fill each gap. Then mark the answer (a, b, c or d) on your Answer Sheet.Bose Corporation was founded in 1964 by Dr. Amar G. Bose, ___(16)___ professor of electrical engineering at the Massachusetts Institute of Technology. As an MIT grad student in the 1950s, Dr. Bosewas disappointed to find that speakers with ___(17)___ technical specifications failed to ___(18)___ the realism of a live performance. Then the ___(19)___ for better sound was on. Extensive research in the fields of speaker design and psychoacoustics, i.e. the human ___(20)___ of sound, led to the groundbreaking 901 Direct/Reflecting speaker system in 1968. Its ___(21)___ approach to sound quality came much closer to the essence and emotional impact of live music, and won immediate ___(22)___.The list of major Bose innovations continues to grow. Fourteen years of research finally___(23)___ the development of acoustic waveguide speaker technology. Acoustimass speaker technology ___(24)___ conventional thinking about the relationship between speaker size and sound, enabling palm-sized speakers to produce audio quality previously thought ___(25)___ from speakers so small.Auditioner technology allows builders, ___(26)___ and facility managers tohear precisely what a Bose system will sound ____(27)___ in their building, before any equipment is installed, even if the building only exists as a ___(28)___ . Bose Lifestyle systems provided a welcome ___(29)___ to conventional component-based systems by offering fully ___(30)___ home entertainment solutions. The systems approach has ___(31)___ the way for numerous Bose solutions, audio and beyond. The new systems ___(32)___ the great performance of Bose automotive sound systems and Acoustic Noise Cancelling headsets.Today, you can find Bose ___(33)___ quality sound is important. From the Olympic games to the Sistine Chapel. From NASA space shuttles to the Japan National Theatre. In the home and on the road, from large outdoor arenas to ___(34)___ neighborhood stores, restaurants and clubs, you can hear the realism of the most ___(35)___ name in sound—Bose.16. a. the b. that c. then d. old17. a. pressing b. ambiguous c. obscure d. impressive18. a. relocate b. reproduce c. redirect d. record19. a. quest b. question c. doubt d. suspicion20. a. action b. philosophy c. perception d. knowledge21. a. outdated b. unprecedented c. conventional d. traditional22. a. apprehension b. objection c. criticism d. applause23. a. rooted in b. caused by c. resulted from d. led to24. a. reshaped b. rearranged c. reorganized d. reiterated25. a. reasonable b. feasible c. universal d. impossible26. a. physicians b. officers c. architects d. surgeons27. a. to be b. like c. likely d. alike28. a. garage b. map c. blueprint d. skyscraper29. a. alternative b. purchase c. dilemma d. image30. a. equipped b. dispersed c. scattered d. integrated31. a. shaved b. paved c. changed d. jammed32. a. account for b.represent c. responsible for d. owing to33. a. whatever b. whether c. wherever d. however34. a. remote b. faraway c. estranged d. intimate35. a. respectful b. notorious c. appalling d. renownedSection C (20%)Directions: Complete each sentence with the correct form of the word in capital letters. Please remember to write your answers on your Answer Sheet.36. STABLEThough the nation has seen remarkable economic development over the past25 years, foreign companies are especially vulnerable to external shocks,such as epidemics, regional political unrest, and social _____________.37. SIGNDigital _________ and encryption can help in keeping confidentiality of messages that contain important business information or top secret instructions.38. AFFORDThe President is also encouraging the research and development of clean-coal technologies and expanding the safe use of clean, ____________ nuclear power.39. BANKRUPTBack in 2003, Goodyear, the biggest U.S. tire-maker and No. 3 globally, was on the verge of_____________.40. ASSEMBLEAirbus factories in Germany and France were using incompatible design software, so the wiring produced in Hamburg didn't fit properly into the plane on the ________ line in Toulouse.41. PROFITThe auto industry appears to have turned a corner in the second half of this year, and manufacturers will have to make ongoing efforts to streamline product line-ups, control costs, and innovate to maintain ____________ .42. RECEIVEIndependent job seekers are getting a welcome __________--- and not just at small companies.43. QUALIFYDo you suggest that I should apply for such an easy job with my PhD?--- I’m afraid they would turn me down simply bec ause I am ____________.44. ADVANTAGEWith so many foreign students looking to return home to work after earning their MBA, schools that fail to attract recruiters from those countries will be at a big ___________.45. CONSUMEBy installing everything from motion detectors to waterless urinals, Adobe has reduced its electricity use by 35% and its gas __________ by 41% since 2001.Part II. Function (15%)Directions: Think about what you would say in the following situations and write down the exact words on your Answer Sheet.46.As head of the department, you notice that Stan, one of your staff members,is rather low-spirited and seems to be in trouble. His colleagues say he has been like this for weeks and it probably resulted from his unhappy marriage. Now what would you say to Stan?47.At a departmental meeting, you criticized your co-worker Stacy for her“not being smart enough to finish such a simple task” and her “lack of basic professional skills.” After the meeting you learned that Stacy actually had been diagnosed with cancer and needed medical treatment immediately. What would you say to Stacy if you are to go visit her in the hospital?48.Your boss Aaron Smith praised you for your good performance last weekand this morning you found yourself excluded from the important “Apollo”project. How would you press your boss to give you an explanation?49.You have finally set up a time to meet with Mr. Lorry Goodman, a bigpotential client, on next Thursday afternoon. Several days after having received positive confirmation from Mr. Goodman, you got notice from your boss that you must attend a very important press conference on that same Thursday afternoon. You know that Mr. Goodman is very busy and notoriously bad-tempered, but you cannot afford to miss this press conference either.You called Mr. Goodman but he was not in town. Now, leave a voice message to explain the situation.50.In order to stop people from showing no mercy and compassion to thosewho need help on streets (e.g. those who accidentally fall down and get injured), you initiated and are promoting the Rebuilding Trust in China campaign, calling on all citizens to help each other with a warm heart.Now you are invited to give a 30-secondquick speech on TV, what would you say?Part III. Business Writing (30%)Task A Memo Writing (10%)Directions: Read the following situation and write a memo based on the information provided. Make sure that your writing is in standard memo format.Situation:Let us assume that in an organization every one, right from the junior staff to high level managers, submits false medical bills for reimbursement(报销). People buy food instead of medicine. The pharmacists issue false receipts showing purchase of medicine. The employees submit themto claimtheir reimbursement. It has been a common practice in this company since long.As the new Vice President,Finance, you are shocked and seriously upset when you happen to learn about it. You consider it a serious fraud. It is, you believe, immoral and illegal to cheat the company. The employees could be prosecutedfor doing so. You decide to make a new policy to stop this unethical and illegal practicewhich violates the company policy of Employee Welfare.Your task:Write a well-organized memo describing the problem you found and the new policies you would enact to stop this. Create enough details to make your memo sound reasonable and convincing.Task B Letter Writing (20%)Directions: Read the following situation and write a letter based on the information provided. Make sure that your writing is in standard letter format.Situation:You are a first year full-time IMBA student at School of Management, Fudan University. You recently attended a friend’s party that you thought was well organized. You were quite impressed by the nice food and drinks, and the warm, professional service. As president of the Students’ Un ion, you are now responsible for preparing the New Year MBA Orientation Party, and you would like to hire that same caterer, Summer Breeze, headquartered in Singapore. Now you need to write a letter to Summer Breeze, asking them about the possibility of catering your big party. Your major concern is that your party might be a little too big for that company to handle (nearly 500 people including students, faculty, and staff). You may have worries about specific diet preferences (e.g. Vegetarians?Allergic to seafood or certain spices?), choice of drinks, food wrappings and even style of utensils. You are also thinking about putting special decorations (e.g. MBA logos) on the food, and even playing special music to enhance people’s appetite. Finally, you should not forget to let the caterer know when the party is and how to contact you.Your Task:Write an inquiry letter toJennifer Sanchez, Sales Manager of Summer Breeze, for information.Her office address is 20B Highland Tower, 105Queen Mary Street, Singapore 126398. Describe your situation and express all your concerns for this deal. The letter should be in standard business letter format with complete heading and inside address, etc. You are allowed to invent any detail that would make your letter sound more realistic and convincing.Answer SheetExamination on Business EnglishFor MBA Students (2013 Fall Enrollment), Fudan School of ManagementStudent Name: ____________________Student Number: __________________Part I.Vocabulary: 55%Section A (15%)Directions: Choose the best words or phrases to complete the following sentences. Then mark the answer (a, b, c or d) on your Answer Sheet (from 1 to 15).1. 2. 3. 4. 5.6. 7. 8. 9. 10.11. 12. 13. 14. 15.Section B (20%)Directions: Please read the passage and choose the best word to fill each gap. Then mark the answer (a, b, c or d) on your Answer Sheet (from 16 to 35).16. 17. 18. 19. 20.21. 22. 23. 24. 25.26. 27. 28. 29. 30.31. 32. 33. 34. 35.Section C (20%)Directions: Complete each sentence with the correct form of the word in capital letters. Please remember to write your answers on your Answer Sheet (from 36 to 45).36. 37.38. 39.40. 41.42. 43.44. 45.Part II.Function: 15%Directions: Think about what you’d sa y in the following situations and write down the exact words on your Answer Sheet (from 56 to 60).46.47.48.49.50.Part III. Business Writing (30%) Task A Memo Writing (10%)Task B Letter Writing (20%)Keys to Part ISection A1~15cbcdb dcbdc bacdcSection B16~35cdbac bddad cbcad bacddSection C36. stability 37. signature 38. affordable 39. bankruptcy 40. assembly 41. profitability 42.reception 43. overqualified 44. disadvantage 45. consumption。