剑桥BEC真题中级第四辑口语解析(Part 3 Discussion)

合集下载

剑桥BEC真题模拟中级第三辑口语解析Part3Discussion

剑桥BEC真题中级第三辑口语解析Part3Discussion第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:●What type of information to include in the magazine●Which type of staff should contribute to the magazine●How often the magazine should be published【题目分析】企业内刊你所在的公司当前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。

要求你帮助策划企业内刊的设计。

你们一起讨论这个话题，并决定：●杂志包括哪些内容●杂志所定位的员工类型●杂志的发行周期【思路点拨】主题讨论要点讨论结果原因Staff Mag azine Contents ofmagazineNews, analysis,opinions, interviews,competitions andfeedbackCover a wide range oftopics, of interest tostaffOrienta tion of magazi ne Oriented to all thestaff membersA betterunderstanding of ourbusiness, knowledgeand experiences,interest andentertainment, a goodknowledgeCircula tion Monthly An easy, convenientway of keepingup-to-speed witheverything.【词汇、短语】特写feature 视觉的visual熟悉的，了解的up-to-speed 上交submit使适应，定位orient 承诺，奉献commitment 【句型点击】正面评价观点Good idea!I really appreciate what you’ve saidYou’ve made a very good point.That’s interesting!【参考范例】A: I think the staff magazine should be published four times a year and contains news and features about events in the company and the achievements of staff.B: I don’t think so. A monthly publication of news , analysis, opinions, interviews, competitions and feedback would be better, which can cover a wide range of topics, of interest to staff.C: I prefer the monthly. The magazine is an easy and convenient way of keeping up-to-speed with everything that’s going on in the company. In addition, staff magazine is designed to create a corporate culture that can connect all people in. so, the more, the better.A: Ok, maybe you are right. Staff magazine should involve everyone and everything in the company. A rich, prompt and diverse coverage satisfies all needs and expectations.By the way, what could be the target audience of the magazine?B: since every issue is designed to give staff a better understanding of our business, to share knowledge and experiences, to provide interest and entertainment and to show readers why the company is a good place to work, the magazine should be oriented to all the staff members. C: You can target the staff magazine to different groups, for individual department may want their version of themagazine. Moreover, staff should be encouraged to become involved in producing the magazine and buildinga sense of community and engagement.A: An employee magazine, um, sounds nice. And printed staff magazines can be out of date before staff even read them;so what about e-magazine, which allows content to be alive and up to date?B: Good idea! Then staff can get information across in an engaging and visual way. Down-loading and uploading old and new issues are really easy through the internet and intranet. Anyone can easily submit their article or update in the relevant section of the staff magazine.C: So many ways to improve the magazine and the staff magazine is such a great commitment to help staff to communicate better, and be better informed. Even the clients can get useful information and grasp business opportunities from the staff magazine.第三辑Test 2Video ConferencingThe company you work for is concerned about the amount of time staff spend traveling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.。

剑桥BEC真题中级第四辑口语解析汇报(Part 2 Mini Presentation

第四辑Test 1Topic A: WHAT IS IMPORTANT WHEN ……?Planning a presentation●Audience●Equipment needed【思路点拨】主题要点原因Planning a presentation 已给要点Audience 听众Presentation style 演示的形式Equipment needed 需要的设备Smooth process of presentation演示过程流畅补充要点Researching the topic 对题目的研究Presentation quality 演示质量Presentation skills 演示技巧Presentation effect 演示效果【词汇&短语】农民工 migrant worker 被期望，被期待做某事 be expected to图表，曲线图 graph 相应的，转而 in turn术语 technical words 最后但并不是最不重要的last but not least准备行动，待命 stand by 备用的 spare【句型点击】●回到原话题To turn to the topic ….To get back to what I was saying…To go back to what you were saying about…●引起新话题About…. I think…That reminds me of…..Talking of…., I know…..【参考范例】When planning a presentation, speakers should first be clear about the composition of audience. The types of audience determine the techniques and languages they are going to use in the presentation. For example, if the speaker is faced with a group of migrant workers with poor educational background, he is supposed to use simple language with less graphs and technical words.Secondly, a good presentation depends on the support of equipment. Speakers must cooperate with the organizers to ensure that all needed equipment stands by and there should always be spare equipment in case anything goes wrong during the presentation. Meanwhile, the lighting and seating arrangement are to be fully prepared before the presentation.Moreover, to give a good presentation, the speaker is expected to have a thorough research on the topic.A good preparation will make the speaker confident of his performance, which in turn will arouse the audience’s enthusiasm. Last but not least, a knowledge person is not necessarily a good presenter, so in order to improve the quality of his presentation; the speaker must learn presentation skills and practice them. Topic B: WHAT IS IMPORTANT WHEN ……?Selecting an interpreter for a meeting with foreign clients●Experience●Reliability【思路点拨】主题要点原因Selecting an interpreter for a meeting with foreign clients 已给要点Experience 经验Work performance 工作表现Reliability 可信度Quality of work 工作质量补充要点Interpreter’s personality 口译员的性格Outcome of business 结果Interpreter’s qualifications 口译员的资格Eliminate unqualifiedapplicants去除不合格人员【词汇&短语】需要，要求 call for 正直；诚实 integrity积累 accumulate 忽视，未注意到 overlook环境，条件，情况 circumstance 核心 core结果 outcome 互动interaction准确的 accurate 咨询，协商consultation【句型点击】●常用礼貌打断语Can I ask a question?Can I interrupt for a moment?Just to change the subject for a moment, do you….?●概括性论述In most cases…..Generally speaking…On the wholeBy and large【参考范例】When selecting an interpreter for a meeting with foreign clients; to begin with, we must consider the related workexperience of the interpreter. Interpretation is a skilled job which calls for a great deal of practice.A good interpreter must have accumulated plenty of experience and known how to respond quickly under different circumstances.Reliability is another important factor when choosing an ideal interpreter because he is the bridge connecting the two sides. A good business outcome depends on his accurate and fluent interpretation. Meanwhile, his personal integrity of occupation shouldn’t be overlooked because he grasps some business secrets and has the chance to touch the core technology.In addition, the personality of an interpreter should also be taken into consideration when selecting one for a meeting with foreign clients. Good personality will smooth the communication and encourage the interaction of the both sides. To some extent, a good interpreter will affect the result of business consultation.Topic C: WHAT IS IMPORTANT WHEN ……?Introducing a new product range onto the market●Timing●Advance publicity【思路点拨】主题要点原因Introducing a new product range onto the market 已给要点Timing 时机Fate of the product range 产品周期Advance publicity 提前宣传Warming up the market市场预热补充要点Target customers 目标客户Followers of products 产品的跟随者Promotional events 促销活动Arouse customers enthusiasm激发顾客的热情【词汇&短语】产品系列 product range 结束，终结 terminate确保，担保 ensure 提前宣传 advance publicity在很大程度上 to a great extent 促销活动 promotional events不合时宜的 ill-timed 方向，定位 orientation【句型点击】●常用口头衔接语Well, the point I’m trying to make it is that…Well, what I am trying to say is that…And don’t forget…●常用开场白I’d like to begin by saying…I’d like to begin by raising the issue/question of….There are two points I’d like to make…【参考范例】When introducing a new product range onto the market, timing is the most important factor. A perfect timing can ensure the success of the product range to a great extent while an ill-timed launch will terminate the development of new products.Besides, advance publicity is very important in warming up the market and arousing people’s interest in the coming of new product range. Advanced publicity is usually conducted through advertisement campaign. Good advance publicity will make people wait anxiously for the new products. And when the products are finally on sale, they couldn’t wait to possess them. At the same time, the company should organize various promotional events to stimulated people’s enthusiasm still further.What’s more, to successfully introduce a new product range onto the market, the company should have a clear orientation of the potential customers, or in other words, the product range should have target customers. Nowadays, people like to show their personality over the things they use. So the fate of a new product range heavily depends on its followers or fans.第四辑Test 2Topic A: WHAT IS IMPORTANT WHEN ……?Aiming to improve career prospects●Reading business articles●Learning a foreign language【思路点拨】主题要点原因Aiming to improve career prospects 已给要点Reading business articles阅读商务文章The latest business events 最新的商务事件Learning a foreign language Improve communication 有效的沟通学习一门外语补充要点Further education 继续教育Improved proficiency 提升熟练度Building an organic knowledge建立系统的知识体系Broadened horizon 扩展知识面【词汇&短语】职业规划 career prospect 保证 guarantee系统的organic 职业能力 proficiency开阔视野 broaden the horizon 语言能力 command of language【句型点击】Take… into account.Give you a clue of….….is becoming increasingly popular.….helps you step forward.【参考范例】When aiming to improve career prospects, I would take four factors into account, namely a good reading habit, a good command of foreign language, a further education and an organic frame of the world. To start with, a good reading habit can enrich your knowledge. When you are reading business articles, the latest business events will give you a clue of what to do on your own position. Secondly, foreign language learning is becoming increasingly popular in companies because it guarantees effective communication with overseas business partners. Thirdly, further education helps you to step forward. With more training, your proficiency will be improved. Last but not least, an organic knowledge system also plays an important part in the career development. A broadened horizon would enhance your professional skills.Topic B: WHAT IS IMPORTANT WHEN ……?Deciding how to transport goods●Destination●Speed【思路点拨】主题要点原因Deciding how to transport goods 已给要点Destination 目的地Convenience 便利性Speed 速度Efficiency 效率补充要点Delivery and loading/ unloading发货和卸货Safety of the goods 保证货物安全Best offer 最佳报价Minimal cost 最低成本【词汇&短语】目的地 destination 运输中 in transit立即发货 prompt delivery 装货过程 loading process快递流通 fast turnover 最佳报价 best over【句型点击】In order to…With regard to…基于Other things being equal…同等条件下【参考范例】When you are deciding how to transport goods, the destination of the delivery is the prime element to be considered. For the sake of convenience, various means of transportation should be adopted with regard todifferent distance of the delivery. Furthermore, we can’t overlook speed. A more prompt delivery means a faster turnover. On the other hand, delivery and loading of the goods shouldn’t be neglected. If the goods are not taken care of. There could be damages either in transit or during the loading and unloading process or by other reasons. If the percentage of the damaged portion is too high and the goods are in a bad condition, The Company can suffer from a huge loss. And now it comes to the last point price, other things being equal, as long as the transport company can handle the items properly, we would definitely choose the one that grants us the best offer.Topic C: WHAT IS IMPORTANT WHEN ……?Purchasing new machinery●Level of automation●Maintenance requirement【思路点拨】主题要点原因Purchasing new machinery 已给要点Level of automation 自动化程度Save labour 节省人力Maintenance requirement 养护要求Save cost 节约成本补充要点Quality 质量Productivity 生产力Safety 安全Save trouble 减少问题【词汇&短语】生产线 the production line 付款条件 payment terms由电脑控制的 computerized 严格检查 strict inspection提高效率 raise efficiency 全自动的 fully automatic极具清楚 crystal clear 假设出来的情况 hypothetical case【句型点击】We should aware of…My interest is towards….If we don’t take this seriously…..【参考范例】When purchasing new machinery for production line, the level of the automation should be considered first. Just imagine how much labor it will save if the whole process is computerized and fully automatic, that is exactly the reason why we buy new machineries to save labor and raise efficiency. Moreover, we should be aware of the maintenance requirement of the machineries we bought. It should be stated crystal clear in the payment terms whether it is the responsibility of the buyer or the seller to get the maintenance covered. Furthermore, quality should be viewed before the purchase. The machinery has to pass strict inspection to guarantee qualified productions of goods. Finally, if I were in charge of the purchase, my interest will be towards safety. The visual of some worker getting caught in the blade of the machinery is horrifying. If we don’t take this seriously, this image will not be a hypothetical case.第四辑Test 3Topic A: WHAT IS IMPORTANT WHEN ……?Selecting a retail sales assistant●Previous experience●Appearance【思路点拨】主题要点原因Selecting a retail sales assistant 已给要点Previous experience 以往的经验Right of priority 优先权Appearance 仪表First impression 第一印象补充要点Communication skills 沟通能力Basic skills and qualities 基本技能和素质Customer contact 客户联系Future development 未来发展【词汇&短语】销售经理 sales manager 促进销售sales promotion推销潜力 sales potential 销售利润selling profit代理商Selling agent【句型点击】●表达现状We can’t ignore the fact that….No one can deny the fact….This phenomenon attracts people’s interest in…【参考范例】When selecting a retail sales assistant, several factors should be taken into consideration. Firstly, I think if the candidate has some previous experience, he or she may get a priority or privilege for the position, because as may other employers, I attach great importance to it for that matter.Secondly, I would pay attention to the personal appearance of the applicants. A good appearance can make the publicity of the company better and easier, and the clients and customers will have deep impression of a decent, neatly dressed sales assistant.Thirdly, some basic skills and qualities are necessary, such as communication skills and analysis skills. And also, to keep contact with customers is very important. It can help us to improve our achievements and make sure we have sustainable resources for the future development.Topic B: WHAT IS IMPORTANT WHEN ……?Contacting clients by telephone●Calling at the right time●Listening carefully【思路点拨】主题要点原因Contactingclients by telephone 已给要点Calling at the right time在合适的时间通话Be polite 礼貌待人Listening carefully认真聆听Be a good listener 善于聆听Respect your clients 尊重顾客补充要点Positive attitude 积极的态度Keep a harmonious relationship保持和谐的关系Details 细节问题Solve problems effectively 高效处理问题【词汇&短语】客户支持 clients support 打扰disturb可供利用的available 热情的enthusiastic 令人反感的annoying 时间把握timing 【句型点击】I am in the middle of…我正在忙着To put it in another way..….is the key point.One of the best ways to…. Is…..【参考范例】When contacting clients by telephone, we have to cover the whole range of business matter in a limited time, so we have to be very brief and efficient in every minute available. As a matter of a fact, we talk all day, but how to talk is obviously a somewhat neglected art.To be specific, firstly, you should make sure that you call your clients at the right time, because it is impropriate, impolite and very annoying to disturb your clients when they are in the middle of something. To put it in another way, the perfect timing is the key point. Secondly, when contacting clients by telephone you should listen carefully, because one of the best ways to show your respects to your clients is to become a good listener.Thirdly, you need to have a positive attitude and to let your clients feel that you are positive and enthusiastic. Also, you can keep a harmonious circumstance between you and the clients. Of course, there are other details that you should pay attention to, such as do not hang up first. We often say that the details determine you will succeed or fail. Note that the details can help a lot to solve the problems effectively.Topic C: WHAT IS IMPORTANT WHEN ……?Managing change●Clear objectives●Communication【思路点拨】主题要点原因Managing change 已给要点Clear objectives 明确的目标Development 发展Communication 沟通Promote cooperation 提升合作补充要点Technology and qualified personnel 技术和人才Core competence 关键能力Creativity 创意Attraction 吸引力【词汇&短语】企业目标 business goal 蓝图 blueprint核心竞争力core competence 与时俱进keep pace with time大的市场份额The lion’s share【参考范例】In this information age, the capacity to manage change is becoming increasingly important. Consequently, more and more managers begin to put this issue in the spotlight. In my perspective, when managing change, several factors should be taken into consideration. The first one is to set a clear objective, because it is the blueprint of a company’s future development. Without the guide of a clear objective, one will get lost in the business jungle.The second factor is communication skill. An effective communication can promote cooperation, and communication is usually considered as an inevitable way to effective management.The third one is technology and qualified personnel. They are the core competitiveness of the enterprises and they are the software and hardware that drive the enterprise to work in a full speed. Without them, it is hard to keep pace with the time. The last but not the least, creativity is also important. Even a single innovative idea may be capable of helping an enterprise to take the lion’s share of the market.第四辑Test 4Topic A: WHAT IS IMPORTANT WHEN ……?Considering setting up a staff canteen●Employee’s opinions●Cost to the company【思路点拨】主题要点原因Considering setting up astaffcanteen 已给要点Employees opinions 员工意见For the sake of their convenience方便员工Cost to the company 公司成本There can be other more economical options有更经济的选择补充要点Financial situations of the company公司经济状况Feasibility of the construction建设的可行性Location of the canteen 餐厅建址There should be space available for the canteen给餐厅留出空间【词汇&短语】至关重要的crucial 策略战术tactic能被利用的available 注意 be aware of….交换意见compare notes 或者alternatively长期预定long-tern reservation 可行性feasibility以员工为中心的employee-oriented 建筑，建造construction【句型点击】As far as…..concernedWith respect to….关于….To be specific 具体来说Be supposed to…. 应该……Conserve no effort to…不遗余力地【参考范例】With respect to setting up staff canteens, I suggest that we should be aware of the following four factors. To start with, employees’ opinions are supposed to play a crucial role. Undoubtedly, we should conserve no effort to meet the needs of the employees. We can benefit a lot from this employee-oriented tactic. To be specific, we can compare notes with employees from different departments, or, alternatively, we can make them vote for a decision.Secondly, the cost of the company deserves to be taken into consideration. If there can be other more economic options, why bother to build an extra canteen? I mean, if the company can make a long term reservation with a restaurant probably, it saves time and money.Thirdly, the financial situation tends to interfere in the decision making. If building a canteen is a better choice compared with ordering foods from restaurants in the long run, we still have to consider the expenses in building the canteen--------an undergoing construction is a big deal for the company anyway. Lastly, the location of the canteen is also quite important. If you want to build a canteen, there should be space available for it.Topic B: WHAT IS IMPORTANT WHEN ……?Working as a teacher●Sharing expertise●Deciding responsibilities【思路点拨】主题要点原因Working as a teacher 已给要点Sharing expertise 分享专长The prime concern of any teacher 、教师最关注的Deciding responsibility 明确职责Efficient team work 高效的团队合作补充要点Monitoring the students 督导学生Improved behavior pattern 改善行为模式Encouraging creative spirit 鼓励创新Make full use of the potentiality of thestudents深挖学生的潜力【词汇&短语】求助于 resort to 零碎的piecemeal处理tackle with 前提premise倾向于apt to 灵活的策略flexible policy指派assign 唤起情绪invoke有机的，整体的organic 同时simultaneously【句型点击】The prime concern is…首要考虑是..Given this premise…. 基于这样的前提Be expected to…被期待做某事，应该做某事【参考范例】When working as a teacher, the prime concern is sharing expertise. The need of the students should receive careful consideration. Through systematic training and teaching, the students should be able to resort to the professional skill of the teacher for reasonable solution of whatever problem they may come across in working experience.Secondly, the teacher is expected to decide the responsibility of his/her fellowman. In this case, it is better to tackle with the whole thing in an organic way rather than a piece meal basis. In other words, the person on the teaching position should be crystal clear of the strength and weakness of every student and assign them to the right positions based on this judgment. Given this premise, the whole team can work in an efficient way.Another crucial issue is how to monitor the students. Here we should adopt a flexible policy. It takes wisdom to let the students know that their behavior will be noticed b the supervisor and simultaneously to invoke the creative spirit out of them. In this way, we can improve the behavior pattern of the students and make full of their potentialities.Topic C: WHAT IS IMPORTANT WHEN ……?Negotiating a contract with a customer●Customer needs●Available budget【思路点拨】主题要点原因Negotiating a contract with 已给要点Customer needs 客户需求The basis of the negotiation 谈判的基础a customer Available budget 可用预算资金Financial support 经济支持补充要点Long-term cooperation 长期合作Sustainable profit 可持续的获利Reasonable design of the contract 合同的合理设计A win-win outcome 促成双赢【词汇&短语】可持续的 sustainable 共同愿望common desire双赢win-win 建立贸易机会conclude business互惠互利mutual benefit 一致coincides with通力合作close cooperation 报价quotations最新商品价格目录表latest catalogues 履行合同observe the contract商业信誉commercial integrity 国际惯例international practices【句型点击】I have some comment on…..The products meet with great favor.How to precede with 怎样来进行How to put…. Into practice….【参考范例】If I am negotiating a contract with a customer, I will firstly take the customers’needs into consideration. The reason is very simple. It is the basis of the undergoing negotiation; we are sitting around the negotiation table because we need something from each other. It is our common desire to conclude the business.On the other hand, the success of the negotiation depends on the available budget. Without financial support, all the rounds of discussing and bargaining won’t make any sense. That is why it is an international practice to consider about the budget first and reasonable design of the contract comes after that.Besides the above mentioned points, long-term cooperation is also an essential element. Although the well-being of our own party is the main concern of us, we should insure that the prices we offered are very favorable, or we may even make some readjustment in our offer if the customer insists. The drive behind these behaviors is that sustainable profit and win-win outcome will make sure the contract can be held good for a long term. That is why we ought to make it our permanent principle to honor the contract and maintain commercial integrity.。

剑桥BEC真题中级第三辑口语解析(Part-3-Discussion)

剑桥BEC真题中级第三辑口语解析(Part-3-Discussion)第三辑Test 1Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazineDiscuss the situation together, and decide:●What type of information to include in the magazine●Which type of staff should contribute to the magazine●How often the magazine should be published【题目分析】企业内刊你所在的公司目前正计划发行企业内部期刊以帮助员工随时了解公司的发展状况。

要求你帮助策划企业内刊的设计。

BEC中级第二辑真题口语Part-3-discussion解析

BEC中级第二辑真题口语Part-3-discussion解析第二辑Test 1Work experience programmeThe manufacturing company you work for has decided to offer a two-day week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programmeDiscuss the situation together, and decide:●What kind of work experience the company might offer●How the participants should be selected●What feedback and evaluation should take place after the programme has finished【题目分析】工作实习计划你所在的制造公司决定为当地一所商学院的一组小学生提供一个两周的工作实习计划。

公司要求你们几人协助这个项目的准备工作。

你们一起讨论当前的状况，并决定：●公司可以提供哪方面的工作经验●如何挑选项目参与者●项目结束后，如何对学生进行反馈并做出评价主题讨论要点讨论结果原因Work experience programmeKinds of workexperienceWork experience in after-saledept.No technical knowledgeneededSelection of participantsJunior:no similar former experienceProficient in English,disciplinedHaving time & knowledge;English-speaking clients;Novelty of the programme;Demanding work environment Feedback and evaluationRegular meetings on workingdays, report, grade awardedHelp students improve theirwork, gain experience【词汇、短语】专业的professional 售后服务after-sale service监督、管理supervise 大三学生junior熟练的，精通的proficient 要求高的、吃力的demanding 例会regular meetings 反馈feedback【句型点击】●赞同他人观点Let me see, well, I suppose that ….It’s like this, you see….That’s exactly my opinion●委婉同意As far as I’m concernedFrom my point of view, …Let me put it this way, …【参考范例】A：Hi, Jason and Mark, shall we discuss the work experience programme for a while?B: No problem, I heard that the students were from a local business college and had no technical knowledge in manufacturing. So I wonder whether they could fit it here. After all, our company manufactures mobile phones.C: No worries, our company can provide work experience that doesn’t require professional skills.A: That’s right, I have decided to carry out the programme in the after sale department. Students should take a two days training before they their work and the after sale department will arrange several experienced staff to supervise their work, the students are expected to develop their skills in customer service and learn to deal with customers’ complaints and help the companies to improve their products image and service.B: It seems you have got everything settled down.A: Not yet.C: Then what shall we do next?A: The selection of participants. The company can offer the working experience for 20 students. Could you give me some suggestions on selecting the ideal participants for the programme?B: In my opinion, ideal participants should be junior students because they have time to take part in this programme and have been trained formally in business college for more than two years.Students should also be proficient in English because a number of our clients speak English. Mark, what do you think?C: I agree wi th you. What’s more, potential participants will be asked to take an English speaking test before the programme starts. In addition, students should have a good attendance record and academic performance in school because they are in a demanding work environment which requires them to follow strict discipline and work as a team.A: Thank you very much to your advice. Now, there just one thing left, the feedback and evaluation of the programme.B: I think after the sale department should have meetings for students at the end of every working day to help them conclude their work.C: And after the programme ends, students are required to write a report of their work experience in our company, the report should include the arrangement of the programmme, the training classes in the after sale department, work experience during the two weeks, the things they have learned and the problems, troubles they have met. They are encouraged add anything they want to the report. A: Good ideas. Finally, I think the supervisors will give each student a grade for the programme based on their performance and other standards of evaluation.第二辑Test 2English language trainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:●Which staff would benefit most from English language training●How to encourage employees to take part in the training●What kind of schedule will be suitable for the training?英语语言培训你所在的公司计划为员工提供30个小时的英语语言培训，公司要求你协助策划和组织这次培训。

剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)

剑桥BEC真题中级第四辑口语解析(Part-3-Discussion)第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。

公司想把已停产的尾货打折处理掉。

公司要求你们对此提出建议。

你们一起讨论当前的状况，并决定：●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【思路点拨】主题讨论要点讨论结果原因Selli ng old Discountrate50% discount Big sale time of theyear; stock and out offashionSame/differe nt discount on all products Same discount Easy to catchattention;Easy to followstockWays of informing customers of the discounts Distribution ofleaflets;Emailingcustomers;Publishing newson-lineLow cost;Direct contact withcustomers【词汇&短语】整理，选出sort out 区分，区别differentiate 仓库warehouse 广告费用advertising rate 配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet 营造空间make space 社区community有道理，所言极是have a point 几乎，实际地practically 【句型点击】常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discount would be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywhere, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on allproducts?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating. They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: All right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I don’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free!B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old. You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。

BEC中级口语part3sampleanswer

Part 3 sample answersTime ManagementYour company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation.Discuss and decide together:Why poor time management can become a major problem in companiesWhat procedures could be adopted to ensure that time is managed effectivelyA: Hi, you know, our company is sort of out of control these days. Don ' t you think so?B: Yeah. Everything seems to be in disorder here in our company. And that obviously has a lot to do with poor time management.A: You mean poor time management has caused all these problems. Why?B: When time is not well planned within a company, staff usually do not allocate blocks of time to specified tasks. They do not have a definite idea of when they should complete a certain task.An d…A: And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is a very urgent task.B: That ' s the pointS. o time should be planned according to the importance of the tasks we need to deal with.A: You are absolutely correct. Besides, poor time management has caused much production downtime and revenue loss. Haven ' t you noticed that?B: Well, no doubt. We also have a problem of low morale in the company. I think it might also have to do with time management.A: That ' s just how I see it.So what do you think we can do so that time is managed effectively here in our company? B: You mean what procedures we can adopt?A: Sure. That ' s what our boss is asking us to do. Right?B: Right. I think we 've got a lot to dFoi.rst, we should make all the staff members realize how important effective time management is to our company.A: Yes, in other words, we 've got to get across the meItss'agse.still an awareness problem.I think we can give them instruction in time management, especially those in supervisory positions.B: Right, perhaps we can run a few training programs for them. If necessary, we may invite some experts from outside to help us.A: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not.B: Yes, that f'absulaous idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way, we canmake sure that important tasks are dealt with first.A: Good idea. So to sum up, our company should run a few training programs, and every staff member should write a job description of their own.B: And rules should be made as to what kind of job should be given priority to.Responding to CompetitionYour company has recently begun to lose its share of the market due to competition from a new firm which chargescustomers less. You have been asked to suggest ways of solving the problem.Discuss and decide together:How advertising could help the company to deal with competitionWhat types of incentives the company could offer to customersA: You know our sales have fallen a lot during the past quarter.B: Yes, one of our competitors is charging a lot less than us.A: I know. It is a new company in this line of business. We really need to do something about it.B: What do you think we can do?A: I think we can launch an advertising campaign to promote our product.B: Yes, it ' s good idea. But that will surely add to our cost and there push up our prices.A: I know what you mean. Price is a major consideration when a customer decides on a purchase. But there are certainly many other considerations on their part, for example, quality and after-sales service. Also advertising will boost our product image. You know some people only like to buy products they ' ve heard of.B: That makes sense. Ours is high quality product and our after-sales service is good enough, I think. That w'hy s we are charging a higher price than our competitors. So we should emphasizeour quality and after- sales service in our ad so that …A: So that people will try our products out of curiosity and then get to know the high quality of our product and after-sales service and then more people will buy our products.B: But I am still worried about the price. You know customers always like low prices.A: Yes, indeed. In fact, we can cut down a bit on our price. You know when sales increase after our advertising, we are likely to increase our total profit even if we slash our price a little bit. B: Yes, a low price high volume strategy.A: That 'its. We may even consider some other incentives, such as a coupon to go with our newspaper ad, and …B: And I think we can offer free delivery for our customers.A: Yes, but we cannot afford to offer free delivery for all our customers.B: Only those who are within the free delivery area, I think.A: OK, not a bad idea.New Computer SystemYour company is planning to buy an up-to-date computer system to replace the existing system.You have been put in charge of supervising the changes.Discuss and decide together:What would be the best way to find out what new computer systems are availableWhat practical and staffing considerations would be involved in replacing an existing systemA: Well, you know our company is considering buying an up-to-date computer system.B: Yeah, just to replace the system we ' re using now. I think it ' s a sensible decision. A: We need to find out what new computer systems are available first.B: Yes, so that we can choose one that is most suitable for our company. I figure we can find some information from the internet.A: Of course, but I ' m afraid not all the information on the web is rerlieaabl l ey,.B: I know what you mean, but we can also find some information from newspaper advertisements.I tend to think they are more trustworthy.A: Sure, I have the same feeling.B: But I think the best way is to visit some of the providers and have some face-to-face talks with them so that they can know our needs and we, in turn, can see for ourselves how their systems work …A: And then make our own decision as to what best suits us.B: Right. Let 's do that! And in replacing the existing system, I think htere are a few factors weneed to take into account. First of all, do we have to buy up-to-date models if we decide to use new systems?A: Well, I think we ' ll have to.B: In that case, what shall we do with these replaced computers?A: Mmm, well, as far as I 'm concerned, I think we 'll just have to dispose of them altovwery prices, ‘ cuz they are obsolete.B: Yeah, I don 't think there 's any other alternative, unfortunately.A: Another thing. I think we 'll have to retrain our people. I bet not many roef tfhaemmili a r withthe state-of-the-art system.B: That 's for sure, so let 's recommend it to the HR department. I think they can run some training programmes for the staff involved.A: Right, I couldn 't agree more.Promotional VideoYour company has decided to make a promotional video which will be sent to all potential new clients. You have been asked to make suggestions about the contents of the video.Discuss and decide together:Which members of staff should be involved in making the videoWhich aspects of the company 's activities should be included in the videoA: You know, we are going to make a video to promote our products.B: Yeah. And we are going to send them to out potential new clients. Really a good idea, isnA: Sure. Which members of our staff should be involved in making the video, do you think?B: Well, I think there should be representatives from Marketing because primarily it is their job to promote the sales, isn't it?A: Yes, I take your point. And we should also involve R & D people. You know they certainly understand more than the others about our products.B: That 'show I feel. They know what characteristic features of our products we should presentto our clients.A: Right. And we should assure our potential clients of the high quality of our products, so I would suggest we involve Quality Control also.B: Good idea. And also people on the after-sales side too. You know after-sales service is one of the primary concerns of our clients.A: Good. So we shall involve people from Marketing, R&D, QC and After-Sales.B: Right. Let ' s do that.Now what aspects of our activities do you think we should include in the video?A: There 'rseally a lot. First of all, I think we should let our clients know that ours is an established company in the line. So I think we can include the 50 th anniversary of our company in the video, and …B: And our research and development activities too.A: Yes, but …B: But what?A: But we cannot go into too much detail in our presentation. You know it s'sort of business secret, isn 't it?B: Just enough to convince them that ours is of very high quality.A: And naturally, we can include our Quality Control procedures and also after-sales services.B: And also we can demonstrate our product in the video. Don't you think so?A: A neat idea.Cutting Departmental CostsCosts involved in running your department have recently risen sharply. You have been asked to consider how these costs could be reduced.Discuss and decide together:What reasons there might be for the sudden increaseHow staff can be encouraged to help reduce costsA: You know our departmental costs have risen a lot recently.B: Yes, I think we are exceeding our budget. Literally, costs have gone through the roof.A: So what do you think are the reasons?B: I think there are many reasons for this. You know last month we ran a series of promotion campaigns. That meant a lot of money, didn 't it?A: Yes, But I think we spent way too much on other sorts of things. I mean we could have spent less.B: Uh?A: you know we have been traveling a lot around the country. And most of us travel by air.B: You mean some of the travels are not necessary?A: Exactly. You know, some of the face-to-face talks may simply be replaced by emailcorrespondence.B: There ' s a lot in what you ' ve said. I think we should make full use of our modern facilities andwe can certainly forgo some expensive travels.A: Not only that, I think modern facilities, like computers, should be made full use of within the company, too. You canbet tons of money could have been saved if we had done that.B: What do you mean?A: You see, each month we spend a good deal of money on office supplies like printout paper.B: Yes, some of the managers always ask for printouts instead of retrieving information from the computer system.A: Especially those senior managers, who are usually older than others. They are simply not accustomed to theadvanced computer system.B: And young people are also responsible for the increase in costs, too. You know many of them often keep theircomputers on for the whole night.A: And very often they forget to turn off lights when they leave their offices.B: So, something must be done before things become any worse.A: Right. I think we should offer some incentives to those who save costs in their jobs.B: Like what?A: Like a quarterly award for them.B: Neat idea. Maybe some small gifts like a shopping voucher will also work wonders. And personally I see an absoluteneed for a training course for our staff members.A: On computers?B: Yeah. So that they can make better use of them. And in this way, I believe we down our costs effectively.ll be able Corporate ImageYour company is keen to improve its image by organizing events for the local community. Youhave been asked to be on the committee which will plan the program of activities.Discuss and decide together:Which types of activities would be suitableWhat benefits there would be for the company in providing a program of eventsA: You know we are going to run a series of activities for the local community.B: Yes, just to improve our corporate image. But what can we do for the community?A: I think we can do something for the needy people.B: You mean we can contribute to the local community charity?A: Exactly. And apart from that, I think we could sponsor a few programs of sports or entertainment.B: Like an orchestra or a singing performance or something?A: Yeah. And I think we should also do something for the primary pupils. Do you realize howimportant they are nowadays?B: Yeah. We may provide them with some school things.A: You mean school things they can buy anywhere or those that we have made to our special order?B: I think we can have them made to our order, with our name or logo on them.A: All these shall benefit us in many ways.B: Yes, that ' s just how I seOe bitv. iously, they help establish a favorable corporate image.A: Yeah, more people in the community will come to see us as a company willing to help them.B: Yeah, and we'll be able to get additional new customers. In this way our customer base shall be expanded and reinforced.A: Just like our revenue.B: Indeed.Customer InvolvementYour company has decided to try to increase customer involvement in the range and quality of its products. You have been asked to make some suggestions.Discuss and decide together:How customer opinion of products can be obtained most effectivelyWhat use a company should make of information provided by customersA: You know our management has decided to get our customers involved in our range and quality of products.B: That ' s a very good idea. Customers ' opinions are really important to us if we want to stay ahead in the market. But how to get their opinions?A: It 'csertainly not easy. I think we can do that through the Internet. We can invite our customers to email us their opinions about our products whenever they have any.B: But not all the customers have access to the Internet.A: No, of course not. I bet we can take advantage of our helpline service.B: Yes. And we can also design a questionnaire for this purpose. And give it to our customerswhen they buy our products.A: Good. But then, how can we make use of their opinions when we have got them?B: We can pass them on t o R&D and QC. I think it ' s mostly their job to diversify our productsand improve their quality.A: Yes, I ' m wyitohu on that. I think R&D can take into consideration the feedback from the customers when they try to upgrade our products or develop new products.B: And QC can have a better idea as to how to ensure our quality or how to make it even better.Factory SiteA foreign client of your company wants to build a factory in your region. You have been askedto produce a report suggesting a number of alternative sites.Discuss and decide together:Which places the foreign company could consider building the factory in and whyWhat special information the company would need about work practices in your countryA: You know, ABC Company Ltd, one of our clients in the UK, is considering building a factory in Shanghai.B: Yes. I think it ' s a wise decision. More and more multinational corporations are coming here toinvest.A: They want to know where to build their factory. Have you got anything in mind?B: Well, I think they could build their factory in Pu Dong High-Tech and Development Area.A: Yeah, sounds like a great idea. It 'as very nice place, with a very friendly investment environment.B: You said it. They provide first-rate service for foreign investors. And the traffic there is really convenient, better than most other parts of Shanghai.A: And there are quite a lot of preferential policies for foreign investors.B: But the fee for land use is a bit too high there.A: Yeah. That ' s about thyethoi n lg some of the foreign investors complain about.B: I hear some of the development areas around Shanghai, like those in Kunshan and Suzhou, are also quite ideal and they charge a much lower fee for land use. Unbeatable bargains, so to speak. A: So ABC could also invest in those cities, I suppose?B: I think so. And what do you think the company need to know about work practices in the country?A: There are quite a number of things, I would think.B: Like what?A: I think they should get to know if there is any restriction on the employment of the local people.B: And especially the policies in relation to overtime and paid holidays.A: That ' s right. Of course, health and safety procedures are not joking matter, either.B: Certainly. It is actually to the benefit of the enterprise to prevent injuries and accidents. Ohwell, don ' t forget all about environmental regulations.A: I ' m not too concerned about that.I don ' t think they would allow a heavily polluting business in the development area nowadays.B: That ' s true.Language AuditYour company intends to carry out a survey of the foreign language skills of all members of staff. You are responsible for organizing the survey.Discuss and decide together:How to convince members of staff that this survey would be of benefit to themIn what ways the results of the survey could be of use to the companyA: You know we are going to make a survey of all our staff members in terms of their foreign language skills.B: Good idea. This will be beneficial to both the management and the staff members themselves.A: That makes sense. But how can we convince the staff members that the survey would be beneficial to them?B: I don ' t think it ' s dJiuffsictuleltt. them know that we are running a series of traini ng classes for them. A survey of their skills in foreign language will help us place them in a class appropriate for them.A: And I think that we should also get across to them that we are thinking of assigning some sales reps to the States. Those whose English is better than the others have a better chance of being selected.B: Excellent idea. I think that will be convincing enough. And we ' ve actuallytouched uponthe question of how to put into use the survey results.A: Yeah. And I think there ore u'se s mthat we can put the results into. For example, some of ourstaff members have been complaining about our foreign language textbook being too difficult. This way, we shall be able to compile books appropriate for them.B: Good. And it also helps us in placing our staff members. You know, some of the positionsneed people with better foreign language skills than others. Mostly those guys dealing with foreign clients. Or maybe we ' ll break into the global market in a few years. What do you think?A: Yes, indeed.Job SharingYour company is considering introducing a system which enables particular jobs to be shared between two members of staff. You have been asked to advise the company whether this scheme should be introduced.Discuss and decide together:Which types of jobs this scheme would be suitable forWhich types of people would be most suited to working in this wayA: You know our company is considering a job sharing system.B: Yeah, a system that allows some jobs to be shared by two staff members.A: So if we introduce this scheme, which types of job do you think it would be suitable for?B: Not many, I ' m afraOidb.viously most of the managers cannot work on a job -sharing basis.A: That makes sense. It would be difficult to split a managerial task between two managers.B: But I think this scheme would be perfectly suitable for some clerical work. For example, twoclerks can share a typing task. And two customer service reps can share one job in the call center. Or we can hire two different drivers for the morning and evening shuttle buses.A: Right. Then what kind of people do you think would be most suited to sharing jobs?B: Mostly working mothers, who need to take care of their babies while working with a company.A: And also employees who hope to pursue a higher degree.B: Yeah, they can share a job with a colleague so that they can afford some time to attend lectures in colleges or universities.A: Anyway, do you think this scheme should be introduced in our company?B: Well, there are quite a lot of young people in our company, who are thinking of a higher degree, an MBA or something. If they are allowed to share their jobs with others, they can have more flexibility in arranging their time schedules.A: And then they ' ll haovr e cmhances to get a higher degree.B: Exactly.Foreign Trade MissionA foreign trade mission will soon be arriving in your country. You have been asked to give a talkabout your company to the visitors.Discuss and decide together:What kinds of information about your company you should and should not include in your talkWhat types of social activities your company could provide for the visitors after the talkA: You know a foreign trade mission from the USA is coming to visit our country early next month.B: Yeah, I was told that one week ago. And we are supposed to give a talk to them about our company.A: What do you think should be included in the talk?B: Naturally, we should brief them on the track record of our company.A: You mean to emphasize that our company has a long history of more than 100 years old.B: Not only that. We should let them know that we have been very successful in our line of business.A: Do you think we should let them know that we are a leading exporter of silk garments in East China?B: Exactly. I think we can give out some pamphlets about our company before the talk.A: Good idea. But mind you, do not bare everything about us at the meeting. I mean there ' s certainly a lot that we have to keep as a secret.B: You mean marketing intelligence?A: Sort of. I mean there is no need for us to tell them how our products are priced. And also our detailed plan to expand into overseas markets.B: I know what you mean. Well, what types of social activities do you think we can provide to them after the talk?A:I think we can show them around some famous places of interest here.B: A city tour?A: Exactly. Also, do you like the idea of having some golf or bowling?B: It ' s OK with meA. nd we may invite them to a dinner at a restaurant nearby.A: That ' s what we usually do. I don ' t think we need to make this trade mission an exception.No-Smoking PolicyYour company is considering introducing a No-Smoking policy. You have been asked to give your opinions on this policy.Discuss and decide together:What are the advantages and disadvantages of having a No-Smoking policy in a companyHow the company could deal with any objections from staff who are smokersB: Good. I don ' t smoke anywIafyig. ure the overall advantages outweigh disadva ntages.A: Well, as I see it, one of the major drawbacks of smoking is health concern. In this regard, a No-Smoking Policy appropriately addresses this issue.B: I couldn ' t agree more. The damages smoking posteoshealth need no further clarification, I think. Oh, yeah, another advantage in having the policy in place will be the reduction of fire hazard, don ' t you think so?A: Without doubt. Even though all our buildi ngs are equipped with spri nklers right now. Still …B: Still more, smoking is ethically and aesthetically quite unacceptable to the vast majority of our staff members, I would suppose. So banning smoking on our premises will definitely upgrade our company culture and, consequently, enhance our staff retention.A: There 's something in what yoauids, I suppose. But of course there will be many other factors in our effort to retain the best staff.B: Of course, don 't forget there are people who won 't like this policy. They may feel their freedomis being limited.A: That 's a possible disadvanet.agSome staff members will feel marginalized.B: Yeah, I think so too. But what could the company possibly do to deal with objections from smokers?A: The most effective thing to do will be to let smoking staff undergo health education in order to increase awareness of the harms inherent in smoking.B: That 'jusst what I was thinking about. I think we can let the HR department sponsor an educational programme and possibly invite some external health experts.A: Sure. Also senior management should set a good example and let it be seen that their attitude toward smoking is one of steadfast disapproval.B: Yeah, any decision requires resolve, that B'utswfeorms u sret .be careful not to hurt thefeelings of smoking employees.A: Right. All measures should be introduced gradually, and patience will become a virtue in this matter. Everything must be done resolutely, yet with a human touch.B: I couldn 't have put it better myself.Programme for New StaffThe manufacturing company you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme.Discuss, and decide together:What should be covered by the training programmeHow else new staff can be helped to settle into their jobs as quickly as possible1. orientation, e.g. company history, main line of products.2. specific department organization & procedure.3.technology utilization, e.g. photocopier, shredder, fax machine, coffee brewer.1. tour of facilities.2. happy hour party or get-together.3. answer questions from new staff tohelp with learning curve problems.Incentive Scheme for StaffYour company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for the scheme.Discuss, and decide together:What benefits an incentive scheme would bring to the companyWhat types of incentives could be offeredWhich employees in the company should be targeted1. better efficiency & performance.2. a sense of recognition, employee loyalty and commitment, staff turnoverreduction. 3.better morale, higher motivation.1. training.2. certificates, e.g. employee of the month, of the year.3. cash prize, promotion,better remuneration.1. key personnel2. high turnover group3. senior executivesStaff TurnoverThe Managing Director of your company is keen to reduce the number of staff leaving after a short time. You have been asked to suggest ways of encouraging staff to stay in the company. Discuss, and decide together: What kinds of incentives might help to retain staffHow to ensure that staff satisfaction is maintained1. better fringe benefits, cash, promotion.2. training opportunities.3. recognition.1. flexible work schedule.2. offer them job security3. more staff involvement programmesStaff RelocationYour company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive for staff. Discuss, and decide together Which types of financial incentives the company could offer to staffWhat other types of incentives might be importantWhat information staff would need to know about the new location1. pay increase2. kids ' educatio3n. housing allowance1. recognition2. training3. return airfare per year.1. local climate.2. language and culture.3. demographics, purchasing power.TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team. You have been asked to help plan the programme.Discuss, and decide together:What practical arrangements the company needs to make before the tripWhat work and leisure activities would be suitable for the groupHow to evaluate the success of the trip1. contact the receiving party.2.accomodation arrangements.3. ticketing issues.1. light sportive group activities, bowling, golf etc.2. business lunch or dinner.3. sightseeing1. meet objectives or not.2. whether they are now more familiar with each other.3. participants ' feedbackProject AbroadYour company is proposing to send a team of staff abroad for six months to set up an office and train local employees. You have been asked to make recommendations for the project. Discuss, and decide together: How to select appropriate staff to manage the projectWhat preparation and advice the staff would need before leaving1. personality, adaptability, compatibility.2. caliber & experience.3. language proficiency, cultural awareness.1. climate.2. clarification of objectives.3. preparation of training materials, design of training content.English Language TrainingYour company is planning to offer 30 hours of English language training to employees. You have been asked to help with the planning and organization of the training.Discuss, and decide together:Which staff would benefit most from English language trainingHow to encourage employees to take part in the training What kind of schedule would be suitable for the training 1. staff who deal with foreign clients 2. staff who work overseas. 3. staff who already havesome background in English1. use company time.2. offer opportunities to be posted abroad.3. use as a promotion criterion.1. weekends.2. evenings right after work.3. one afternoon.。

bec中级真题四及答案解析

bec中级真题四及答案解析BEC中级真题四及答案解析BEC（商务英语考试）被广泛认可为商务领域的英语语言能力证书，帮助考生提高商务沟通与交流能力，提升在国际商务环境中的竞争力。

在备考BEC考试过程中，熟悉BEC中级真题及其答案解析是至关重要的一步。

BEC中级真题四是考察商务课程的学习成果，涵盖了商务词汇、商务知识、商务写作等方面的内容。

通过解析真题，我们能够深入了解考试的出题规律，从而更好地备考。

第一部分：听力理解BEC中级真题四的听力部分包含多个案例，每个案例有两个问题。

听力部分主要考察考生对商务会议、电话交流和商务报告等场景的理解能力。

在备考过程中，建议多听商务英语材料，培养对口语速度和语调的适应能力。

第二部分：阅读理解BEC中级真题四的阅读理解部分包括多篇长文，每篇文章后面有三个问题。

阅读理解考察考生对商务文本的理解能力，包括对文章主旨、细节、推理和态度等方面的理解。

在备考过程中，注意培养总揽全文和快速定位细节的能力。

第三部分：商务写作BEC中级真题四的商务写作部分要求考生根据提示写一封商务信函。

商务写作考核考生的书面表达能力，要求考生在规定的字数内准确、简洁地表达主要内容。

在备考过程中，建议每天写一些商务信函，熟悉常见的商务写作模式和用语。

第四部分：商务口语BEC中级真题四的口试部分要求考生进行一次商务谈话。

商务口语考核考生的口头表达能力，要求考生在规定的时间内清晰、流利地表达自己的观点。

在备考过程中，建议多进行商务对话练习，提高口语交流的能力。

通过对BEC中级真题四的分析，我们可以发现其中蕴含了一些备考的窍门。

首先，密切关注商务英语材料，多听、多读、多写商务文本，熟悉商务用语表达方式；其次，加强对商务词汇的积累，掌握常用商务词汇的发音、拼写和用法；再次，培养良好的阅读和听力策略，提高快速定位信息和听取关键信息的能力；最后，通过刻意练习商务写作和口语，培养良好的书面表达和口头表达能力。

总结一下，BEC中级真题四及其答案解析是备考BEC考试不可或缺的资料。

中级剑桥BEC最新真题精选集第4辑(3)-中大网校

中级剑桥BEC最新真题精选集第4辑(3)总分：120分及格：72分考试时间：140分试题分5部分，共有45道题。

题型为多选项搭配题（两部分），多选项选择题（两部分）和错误辨认题（一个部分）。

For each statement(1-7),mark one letter(A,B,CorD)on your Answer Sheet.(1)根据下列答案回答{TSE}题：(2)回答第2空。

(3)回答第3空。

(4)回答第4空。

(5)回答第5空。

(6)回答第6空。

(7)回答第7空。

For each gap(8-12),mark one letter(A-G)on your Answer Sheet.(1)根据下列短文，回答{TSE}题：(2)回答第9空。

(3)回答第10空。

(4)回答第11空。

(5)回答第12空。

For each question(13-18),mark one letter(A,B,CorD)on your Answer Sheet.(1)根据下列短文，回答{TSE}题：(2)The writer's advice to companies in the second paragraph is toA. produce a brochure to advertise new product lineB. use a brochure to extend the customer basC. accept that a brochure cannot fulfil every objectivD. aim to get a bigger budget allocation for producing brochure(3)In the third paragraph, which of the following does the writer say would improve the majority of brochures?A. better language and expressionB. better overall appearanceC. more up-to-date contentD. more product information(4)In the introduction to a brochure, the writer advises companies to focus onA. their understanding of the business environmenB. the range of products they offeC. their unique market positioD. the reputation they have built u(5)When discussing brochure content in the fifth paragraph, the writer reminds companies toA. consider old customers as well as new oneB. provide support for the claims they makC. avoid using their own photographD. include details of quality certificatio(6)What does 'run of the mill' in line 67 mean?A. eye-catchingB. complicatedC. stylishD. ordinaryFor each question(19-33),mark one letter(A,B,CorD)(1)根据下列短文，回答{TSE}题：(2)A. existedB. occurredC. happenedD. developed(3)A. ledB. broughtC. causedD. Dresulted(4)A. numberB. percentageC. divisionD. quantity(5)A. pulledB. madeC. turnedD. carried(6)A. sumB. totalC. amountD. figure(7)A. applyingB. exertingC. strugglingD. forcing(8)A. left outB. gave upC. drew backD. ran down(9)A. addsB. connectsC. combinesD. links(10)A. confidenceB. securityC. certaintyD. promise(11)A. necessitiesB. propositionsC. measuresD. criteria(12)A. requestedB. askedC. appliedD. demanded(13)A. attractB. inviteC. suggestD. recommend(14)A. contrastB. conflictC. challengeD. competition(15)A. performedB. dealtC. handledD. treatedRead the text below about how consumers decide what to buy.(34-45) (1)根据下列短文，回答{TSE}题：(2)回答第35题。

1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。

第四辑Test 1Selling old stockThe manufacturing company you work for needs to make space in its warehouse to stock its new products. The company would like to sell off end-of-range products at discounted prices.You have been asked to make recommendations.Discuss the situation together and decide:●How much discount should be offered●Whether to offer the same discount on all products●How customers could be informed of the discounts.库存积压品处理你所在的制造公司要清理仓库以便储存新产品。

公司想把已停产的尾货打折处理掉。

公司要求你们对此提出建议。

你们一起讨论当前的状况，并决定：●应该提供多大幅度的折扣●是否对所有的产品采取同样的折扣●如何通知客户这次的打折活动【词汇&短语】整理，选出sort out 区分，区别differentiate仓库warehouse 广告费用advertising rate配饰accessory 亏本at a loss过时out of fashion 替换物alternative有吸引力appeal 传单，散页印刷品leaflet营造空间make space 社区community有道理，所言极是have a point 几乎，实际地practically【句型点击】●常用否定句小结Little remains to be said. 简直没什么可说的了I don’t wholly agree. 我并不完全同意It simply will not do. 那是绝对不行的I never thought of it, let alone did I do it. 我想都没想到它，更别说去做了【参考范例】A: Now, we have to work out a plan to deal with the old stock which has been just sorted out from our warehouse. We don’t have much time left; because the new products are suppose to arrive in early next month.B: So we have two weeks left and we must hurry up.C: Most our stocks are clothes and accessories, and they have gone out of fashion.B: Yes, fashions changes quickly. So, to appeal our customers, we must offer great discount for our stock. How much discountwould be appropriate?A: What do you think to a 50% discount? It’s Christmas season, a big sale time, discount is everywher e, so we must offer bigger discount than usual.B: Yes, I agree with you. The most important thing at this time is to sell off the stock and make space for our new products. C: You two have a point here. Anyway, our products are end-of-range and need to be cleared out soon. But I am wondering whether we will offer the same discount on all products?A: I prefer the same discount because people nowadays don’t like to bother themselves with calculating and differentiating.They are attracted by a 50% discount. And if they find our products are actually offered with different discounts, they would feel being cheated.B: Yes, I feel the same way. 50% discount is easy to catch attention and easy to handle. We don’t want to get our sales staff confused, do we?A: A ll right then, 50% discount for all our stock. Now let’s move onto our last term. How can we inform our customers the clearance sale?C: There are many ways to inform our customers. For example, we can advertise our sale on TV, radio and newspapers.B: I d on’t think we have time for that, you know, there are just two weeks left, and it takes at least a week to contact the concerned department s to have our advertisement finally put on media. Then just a week left. I’m really not sure how much effect it will have on customers.A: Absolutely. And the advertising rates are high. I don’t think we can afford that. Our stock is already sold at a loss.C: Yeah, what you said is true.A: There’s an alternative, we can print leaflets and distribute them on the street and in the communities. In this way we can attract a lot of people’s attention at a low cost.C: Good idea, and we may also send emails to our customers or publish the news of our sale on line, and it’s particular free! B: Wonderful! It seems everything has been work out for selling our old stock.第四辑Test 2Promoting a new modelThe car manufacturer you work for plans to produce a new model and to target consumers between 18 and 25 years old.You have been asked to make suggestions for promoting the car.Discuss the situation together, and decide:●Which features of a car might be important to the target group●How an advertising campaign could present the car●Where you could advertise the car推出新款车你所在的汽车生产厂计划推出一款新车，并将目标人群定为18岁到25岁的顾客群。

请一起讨论，为这款车的促销提出意见，内容包括：●这款车的那些特性对目标人群来说很重要●在广告宣传中应该以怎样的形式推出这款车●广告应该发布在哪里【思路点拨】主要使用者prime user 手机短信text message小体积compact size 配置，装置outfit第一印象at first sight 战略，策略strategy【参考范例】A: That is the most recently developed model of the company. The target consumers are aged between 18 to 25 years old. Now, let’s have a discussion about how to promote it. Please fell free to share with us whatever it is in your mind.B: At first sight, I’m re ally positive that the prime user of this model will be youngster rather than the middle aged. Look! It is of compact size, yet with modernized outfits, really appealing to young and fashionable people. I think this is the real pluses of it.C: You are rig ht. We are probably looking at the best seller of this season. But don’t forget that our competitors also have launched new models recently. The point is how to do advertising campaign against them.A: I think the features of the model just speak for themselves. The only thing we need to do is try to get our potential buyers to take a look at the car.B: We can invite pop stars to present the model, and then the new model will appeal to the youngsters.C: Good idea! So we have to design everything on a target-based strategy. I believe the so called“star effect”will work. According to a recent survey, the consumers do care about who is presenting the product. We should take advantage of it.A: The launching of the new model needs perfect timing. I believe autumn is a good reason. Because it is a time when students left college and go forth into the word. Some of them will find themselves in great need of a vehicle to communicate to their working cities.B: Ok, I think we covered this point perfectly. Shall we move on to the next subject?C: Yeah. The launching of the new model is also a vital factor. In your perspective, where should we advertise the car?A: The feedback from our retailers and the market research indicated that internet and text messages, instead of trade affairs, are ideal media for advertising the new the model.B: It makes senses. After all, our target consumers are young customers and these guys just can not live without computers and cell phones. Since they prefer stay at home surfing the internet and sending text messages, it is not difficult to find our best channels to launch the new car.C: You can hardly imagine how fast words can travel in the internet world in these days. If some buyers think highly of our car and say something in favor of it in the internet community, lots of internet users will know it overnight. It is a good choice.第四辑Test 3Giving presentationsThe Managing Director of the company you work for is concerned about the quality of presentations given by staff at internal and external meetings.You have been asked to help organize some training for staff in giving presentations.Discuss the situation together and decide:●Which types of staff would benefit most from this training●Who would give this training●How to decide whether training has been successful做演示你所在的公司的董事总经理很关心在内部和外部会议上工作人员所做演示的质量。