最新媒介英语词汇
关于媒体的常见英语词汇

关于媒体的常见英语词汇daily 日报morning edition 晨报evening edition 晚报quality paper 高级报纸;严肃报纸popular paper 大众报纸evening paper 晚报government organ 官报party organ 党报trade paper 商界报纸Chinese paper 中文报纸English newspaper 英文报纸vernacular paper 本国文报纸Japanese paper 日文报纸political news 政治报纸Newspaper Week 新闻周刊the front page 头版,第一版bulldog edition 晨版the earliest daily edition of a newspaper. article 记事headline 标题banner headline 头号大标题byline 标题下署名之行dateline 日期、发稿地之行big news 头条新闻hot news 最新新闻exclusive news 独家新闻scoop 抢先报道的新闻;独家新闻feature 特写,花絮criticism 评论editorial 社论review, comment 时评book review 书评topicality 时事问题city news 社会新闻column 栏letters 读者投书栏,读者来信general news column 一般消息栏cartoon, comics 漫画weather forecast 天气预报serial story 新闻小说obituary notice 讣闻public notice 公告advertisement 广告classified ad 分类广告flash-news 大新闻extra 号外the sports page 运动栏literary criticism 文艺评论Sunday features 周日特刊news blackout 新闻管制press ban 禁止刊行yellow sheet 低俗新闻tabloid 图片版新闻"Braille" edition 点字版newspaper office 报社publisher 发行人proprietor 社长bureau chief, copy chief 总编辑editor-in-chief 总主笔editor 编辑, 主笔newsman, newspaperman, journalist 新闻记者cub reporter 初任记者reporter 采访记者war correspondent, campaign badge 随军记者columnist 专栏记者star reporter 一流通讯员correspondent 通讯员special correspondent 特派员contributor 投稿者news source 新闻来源informed sources 消息来源newspaper campaign 新闻战free-lancer writer 自由撰稿人press box 记者席news conference, press conference 记者招待会International Press Association 国际新闻协会distribution 发行circulation 发行份数newsstand, kiosk 报摊newspaper agency 报纸代售处newsboy 报童subscription (rate) 报费newsprint 新闻用纸Fleet Street 舰队街Publicationmagazine 杂志periodical 期刊back number 过期杂志pre-dated 提前出版的world news 国际新闻home news 国内新闻news agency 新闻社editor 编辑commentator 评论员reporter, correspondent, journalist 记者resident correspondent 常驻记者special correspondent 特派记者editorial, leading article 社论feature, feature article 特写headline 标题banner headline 通栏标题news report, news story, news coverage 新闻报导serial, to serialize 连载serial story 小说连载editor's note 编者按advertisement, ad 广告press communiqué新闻公报press conference 记者招待会publication 出版publishing house, press 出版社publisher 发行者circulation 发行量edition 版本the first edition 初版the second edition 再版the third edition 第三版the first impression 第一次印刷the second impression 第二次印刷deluxe edition 精装本paperback 平装本pocket edition 袖珍本popular edition 普及版copyright 版权royalty 版税type-setting, composition 排版proof-reading 校对工作proof-reader 校对(者)editing 编辑(工作)editor 编辑(者)printing 印刷printing machine 印刷机type-setter, compositor 排字工人folio 对开本quarto 四开本octavo 八开本16-mo 十六开本32-mo 三十二开本64-mo 六十四开本reference book 参考书booklet, pamphlet 小册子, 小书periodical 期刊magazine 杂志daily 日报weekly 周刊fortnightly 半月刊monthly 月刊bimonthly 双月刊quarterly 季刊annual 年刊year-book 年鉴extra issue (报纸)号外special issue 特刊daily paper 日报evening paper 晚报morning paper 晨报Sunday newspaper 星期日报manual, handbook 手册document, paper 公文pictorial magazine 画报memorial volume 纪念刊selected works, selections 选集complete works 全集anthology 文集, 文选scientific literature 科学文献index 索引original edition 原版(书)new edition 新版revised edition 修订版reprint 重印, 翻印cheap edition, paperback 廉价本encyclopaedia, encyclopedia 百科全书textbook 教科书reader 读本best seller 畅销书。
传播学专业英语词汇表

传播学专业英语词汇表第一部分:基本传播学理论词汇传播 Communication内向/自我传播 Intrapersonal Communication 人际传播 Interpersonal Communication群体传播 Group Communication组织传播 Organization Communication大众传播 Mass Communication单向传播 One-Sided Communication双向传播 Two-Sided Communication互动传播 Interactive Communication媒介 Media大众传播媒介 Mass Media新媒介 New Media新闻洞 News Hold新闻价值 News Value传播者 Communicator主动传播者 Active Communicator受传者/受众/阅听大众 Audience受众兴坤 Audience Interest受众行为 Audience Activity信息 Information信号 Signal讯息 Message信息熵 Entropy冗余/冗余信息 Redundancy传播单位 Communication Unit奥斯古德模式 Osgood Model编码 Encoding解码 Decoding信源 Source传播的数学理论 Mathematical Theory of Communication传播渠道 Communication Channel有效传播 Effective Communication传播效果 Effects知识沟 Knowledge-Gap使用与满足模式 Uses and Gratifications Model 使用与依从模式 Uses and Dependencys Model 口传系统 System of Oral Communication地球村 Global Village内爆 Implosion全球化 Globalization本土化 Localization电子空间 Cyber Space数字化 Digitalization文化帝国主义 Culture Imperialism跨文化传播 Intercultural Communication守门人 Gatekeeper新闻采集者 News Gatherers新闻加工者 News Processors模式 Model有线效果模式 Limited Effects Model适度效果模式 Moderate Effects Model 强大效果模式 Powerful Effects Model子弹论 Bullet Theory两级传播模式 Two-Step Flow Model多级传播模式 Multi-Step Flow Model沉默的螺旋模式 Spiral of Silence Model 劝服传播 Persuasive Communication议程设置模式 the Agenda-Setting Model 时滞 Time Lag最合适效果跨度 Optimal Effects Pan时间跨度 Time Span公众舆论 Public Opinion选择性接触 Selective Exposure选择性注意 Selective Attention选择性理解 Selective Perception选择性记忆 Selective Retention可信性提示 Credibility Heuristic喜爱提示 Liking Heuristic共识提示 Consensus Heuristic市场驱动新闻学 the Market-Driven Journalism 意识形态 Ideology霸权 Hegemony权力话语 Power Discourse视觉文本 Visual Text文本 Text超级文本 Hypertext结构主义 Constructionism解构主义 Deconstructionism文化工业 Culture Industry大众文化 Mass Culture文化研究 Cultural Studies批判学派/批判理论 Critical Theory法兰克福学派 Frankfurt School女权主义/女性主义 Feminism符号学 Semiotics/Semiology符号 Sign能指与所指 Signified/Signifier非语言符号 Nonverbal Sign非语言传播 Nonverbal Communication 意指 Signification话语理论 Theories of Discourse文化期待 Culture Expectations文化批判 Culture Criticizing范式 Paradigm叙事范式 Narrative Paradigm强语境 High Context弱语境 Low Context功能理论 Functionalism话语分析 Discourse Analysis传播的商品形式 the Commodity Forms of Communication 受众商品 Audience Commodity商品化 Commodification空间化 Spatialization结构化 Structuration媒介集中化 Media Conglomeration传媒产业 Media Industry注意力经济 Attention Economy媒介竞争 Media Competition受众分割 Audience Segmentation媒介资本 Media Capital传播政治经济学 Political Economy of Communication 传播研究 Communication Research抽样 Sampling调查研究方法 Survey Research内容分析法 Content Analysis实验分析法 Experimental Research定性研究法 Qualitative Research Methods个案研究法 Case Study效度与信度 Validity/Reliability变量 Variables实地观察法 Field Observation虚拟社群 Virtual Community扩散研究 Diffusion Research媒介事件 Media Events民族志 Ethnography传播生态 Ecology of Communication真实/虚构 Reality/Fiction拟态环境 Pseudo-Environment刻板成见 Stereotyping晕轮效应 Halo Effects二元价值评判 Two-Valued Evaluation 公共关系 Public Relation阐释理论 Interpretive Theory第二部分:新闻采编相关词汇daily 日报morning edition 晨报evening edition 晚报quality paper 高级报纸popular paper 大众报纸evening paper 晚报government organ 官报part organ 党报trade paper 商界报纸vernacular paper 本国文报纸political news 政治报纸Newspaper Week 新闻周刊the front page 头版第一版bulldog edition 晨版article 记事headline 标题banner headline 头号大标题byline 标题下署名之行dateline 日期、发稿地之行big news 头条新闻hot news 最新新闻exclusive news 独家新闻scoop 特讯feature 特写花絮criticism 评论editorial 社论review comment 时评book review 书评topicality 时事问题city news 社会新闻column 栏letters 读者投书栏general news column 一盘消息栏cartoon comics 漫画weather forecast 天气预报serial story 新闻小说obituary notice 讣闻public notice 公告advertisement 广告calssified ad 分类广告flash-news 大新闻extra 号外the sports page 运动栏literary criticism 文艺评论Sunday features 周日特刊newsbeat 记者采访地区news blackout 新闻管制press ban 禁止刊行yellow sheet 低俗新闻tabloid 图片版新闻"Braille" edition 点字版newspaper office 报社publisher 发行人proprieter 社长bureau chief copy chief 总编辑editor-in-chief 总主笔editor 编辑主笔newsman newspaperman journalist 新闻记者cub reporter 初任记者reporter 采访记者war correspondent campaign badge 随军记者columnist 专栏记者star reporter 一流通讯员correspondent 通讯员special correspondent 特派员contributor 投稿家news source 新闻来源informed sources 消息来源newspaper campaign 新闻战free-lancer writer 自由招待会press box 记者席news conference press conference 记者招待会International Press Association 国际新闻协会distribution 发行circulation 发行份数newsstand kiosk 报摊newspaper agency 报纸代售处newsboy 报童subscription (rate) 报费newsprint 新闻用纸Fleet Street 舰队街accredited journalist n. 特派记者advertisement n.广告.advance n.预发消息;预写消息affair n.桃色新闻;绯闻anecdote n.趣闻轶事assignment n.采写任务attribution n. 消息出处,消息来源back alley news 小道消息backgrounding 新闻背景Bad news travels quickly. 坏事传千里。
媒介行业术语中英文概要

媒介行业术语 (大全AAAA (American Associations of Advertising Agencies: AAAA (美国广告代理商协会美国广告代理公司的行业组织 .A trade association of U.S. advertising agencies.Advertising agency: 广告代理为客户准备及投放广告的公司 . 这些公司有专门的媒介部门从事广告时间的策划 , 购买及评估 .A company that prepares and places advertising for its clients Agencies typically have media departments that specialize in planning, buying, and evaluating advertising time.AQH (Average Quarter Hour:平均 15分钟间隔 (AQH用于报告特定时段内平均受众量的标准时间单位 .(如 :AQH 视听率 , AQH 受众份额 . The standard unit of time for reporting average audience estimates(e.g.,AQH rating, AQH sharewithin specified dayparts.Audience flow: 受众流动受众从某一节目或时段转向另一个节目或时段的程度 .The extent to which audiences persist from one program or time period to the next. See audience duplication, inheritance effects.Audience duplication: 受众重叠一种累计受众测量 . 显示了一个节目或媒介的受众成为另一个节目或媒介受众的程度 . A cumulative measure of the audience that describes the extent to whichaudience members for one program or station are also in the audience of another program or station.Audience fragmentation: 受众细分是一种媒介的受众分散在该媒介的众多节目中的现象 . 如 : 有线电视进一步细分了电视观众 , 使个频道的观众份额减少 .A phenomenon in which the audience for a medium is distributed across a large number of program services. Cable is said to fragment the television audience, resulting in a decreased average audience share for each channel.Audience polarization: 受众两极分化是一种与受众细分有关的现象 . 某媒介或频道的受众比起一般受众更多地收看/收听该媒介或频道 .A phenomenon associated with audience fragmentation, in which the audiences for channels or stations use them more intensively than an average audience member. Audience turnover: 受众周转是一种受众行为 . 通常表示为某媒介累计受众与平均 15分钟受众的比例 .A phenomenon of audience behavīor usually expressed as the ratio of a station's cumulative audience to its average quarter hour audience.Available audience: 可得受众在任一时间点确实有可能使用某媒介的总体人数 . 在实际工作中被定义为确实使用了某媒介的受众 .The number of people who are, realistically, in a position to use a medium at any point in time. It is often operationally deaned as those actually using the medium (i.e., PUT or PUR levels.Average audience rating: 平均受众视听率在特定时期内 , 某媒介或节目平均时间点的视听率 . 例如 : 测量仪数据报告的是在一个电视节目中平均每分钟的观众量 .The rating of a station or program at an average point in time within some specified period of time. Metered data, for example, allow reports of audience size in an average minute during a television program.Away from home listening: 户外收听户外广播收听的预测 . 通常指车中收听或工作中收听 .Estimate of radio listening that occurs outside the home. Such listening usually takes place in a car or workplace.Basic cable: 基本有线电视由有线电视系统以最低收费提供的节目服务 , 包括 :地区电视信号 , 广告商赞助的有线电视网 , 以及接通服务 .The programming services provided by a cable system for the lowest of its monthly charges. These services typically include local television signals,advertiser-supported cable networks, and local access.Block programming: 节目组合是将类似节目编排在一起的做法 . 旨在提高受众流动 .The practice of scheduling similar programs in sequence to promote audience flow.Cable system: 有线电视系统一种影像传送系统 . 它根据协议 , 使用同轴电缆和光纤电缆向家庭传输多频道电视节目 . A video distribution system that uses coaxial cable and optical fiber to deliver multichannel service to households within a geographically defined franchise area. Cable penetration: 有线电视渗透在特定市场上家庭安装有线电视的程度 . 表示为安装有线电视的家庭所占的百分比 .The extent to which households in a given market subscribe to cable service. Typically expressed as the percent of all TV households that subscribe to basic cable. Callback: 回访是指在调查中对样本初次访问失败后的再次访问 . 回访的次数是回复率和无回复误差的重要决定因素 .The practice in attempting to interview someone in a survey sample who was not contacted or interviewed on an earlier try. The number of call back attempts is an important determinant of response rates and nonresponse error.Census: 人口普查对人口中的每一个成员进行访问和测量的一项调查 .A Study in which every member of a population is interviewed or measured. Channel loyalty: 频道忠诚度累计受众行为的一种表现 . 一个节目的受众不合比例地成为同一频道另一节目的受众. A common phenomenon of aggregate audience behavīor in which the audiencefor one program tends to be disproportionately represented in the audience for other programs on the same channel.Circulation: 循环暴露于某媒介的全部非重叠受众 .The total number of unduplicated audience members exposed to a media vehicle (e.g. newspaper station over some specified period.Cluster sample: 群抽样是一种将样本单元聚集在一起的随机抽样法 . 样本群在抽样的某一步骤被抽出 .A type of probability sample in which aggregations of sampling units, called clusters, are sampled at some stage in the process.Codes: 代码在调查中 (如 :日记用于代表回复的数字或字母 . 为答案设置代码可以使计算机进行数据处理 .The numbers or letters used to represent responses in a survey instrument like a diary. Coding the responses allows computers to manipulate the data.Coincidental: 巧合一种电话访问法 . 访问员询问被访者正在收看 /收听的节目 . 该方法以随机样本为基础 , 其标准参照其它视听率调查法 .A type of telephone survey in which interviewers ask respondents what they are watching or listening to at the time of the call. Coincidentals, based on probabilitysamples, often set the standard against which other ratings methods are judged. Confidence level: 置信度在随机抽样中 , 它代表了一组数值 (如 :置信间隔成为真实人口数值的可能性 .In probability sampling, a statement of the likelihood that a range of values (i.e. confidence interval will include the true population valueConvenience sample: 方便抽样一种非随机抽样法 , 有时也叫偶然抽样 . 在有现成的方便的被调查人时使用 .A nonprobability sample, sometimes called an accidental sample, used because respondents are readily available or convenient.Correlation: 相关性一种测量两个变量关系强度和方向的统计方法 . 其数值可为 +1.0到 -1.0不等 , 0表示没有关系 .A statistic that measures the strength and direction of the relationship between two variables. It may range in value from +1.O to-1.0, with O indicating no relationship.CPP (Cost Per Point: 每点成本表示购买每一个视听率点所代表的受众所需的成本 . 这些受众的规模及其成本随市场人口规模的不同而不同 .A measure of how much it costs to buy the audience represented by one rating point. The size of that audience, and therefore its cost, varies with the size of the market population on which the rating is based.CPM (Cost Per Thousand: 每千人 (户成本用于测量一个广告送达的 1000名受众的成本 .CPM 常被用来比较不同广告载体的价格 /效益 . A measure of how much it costs to buy 1OOO audience members delivered by an ad. CPMsare commonly used to compare the cost efficiency of different advertising vehicles. Counterprogramming: 反向节目编排一种节目编排策略 . 广播电视台 (网用与竞争者不同的节目吸引受众 . 独立广播电视台经常用本地新闻来对抗娱乐节目 .A programming strategy in which a station or network schedules material appealing to an audience other than the competition. Independents often counterprogram local news with entertainment.Coverage: 覆盖率为特定广播电视台 (网的潜在受众量 . 定义为信号送达和覆盖的人口规模 .The potential audience for a given station or network, defined by the size of the population reached, or covered, by the signal.Cross-sectional: 代表性抽样一种调查设计方法 . 每一个时间点从人口中抽取一个样本 .A type of survey design in which one sample is drawn from the population at a point in time.Cross-tabs: 数据交叉一种数据分析方法 . 该方法将某一问题的答案与另一个问题的答案组合找出相交点 . 用于确定两个节目的受众重叠 .A technique of data analysis in which the responses to one item are paired with those of another item. Cross, tabs are useful in determining the audience duplication between two programs.Cume: 累计累计受众的简称 . 指在特定段时期内某媒介的全部非重叠受众 . 当累计被表示为该市场人口的百分比时 , 代表累计视听率 .Short for cumulative audience, it is the size of the unduplicated audience for a station over a specified period. When the cume is expressed as percent of the market population it is referred to as cume rating.Cume duplication: 累计重叠在一段特定时期内 , 两个媒介共享受众的规模 .The percentage of a station's cume audience that also listened to another station, within some specified period.Daypart: 时段一段特定时间. 通常是指一天中的特定小时及一周中的特定天数( 工作日,周末. .用于一段特定时间. 通常是指一天中的特定小时及一周中的特定天数(如:工作日,周末.用于计算平均受众量或买卖广告时间. 计算平均受众量或买卖广告时间. A period of time, usually defined by certain hours of the day and days of the week (e.g., weekdays vs. weekends, used to estimate audience size for the purpose of buying and selling advertising time. Dayparts can also be defined by program content (e.g., news, sports. Demographics: 人口统计因素用于描述受众组成的一组变量.常用的人口统计变量包括年龄, 性别, 受教育程度, 用于描述受众组成的一组变量.常用的人口统计变量包括年龄, 性别, 受教育程度, 职业和收入. 和收入. A category of variables often used to describe the composition of audiences. Common demographics include age,gender, education, occupation and income. Diary: 日记由视听率调查公司派发的日记册, 要求受众在该日记册上记录一周的广播电视收听/ 由视听率调查公司派发的日记册, 要求受众在该日记册上记录一周的广播电视收听/收看情况. 情况. A paper booklet, distributed by ratings companies, in which audience members are asked to record their television or radio use, usually for one week. The diary can be for an entire household (television or for an individual (radio. Early fringe: 早期边缘时段电视中在地区新闻节目之前的傍晚时段. 电视中在地区新闻节目之前的傍晚时段. In television, a daypart in late afternoon immediately prior to the airing of local news programs. Effective exposure: 有效暴露广告媒介策划中使用的概念.指受众必须有一定的广告暴露频率, 广告才能发生效用. 广告媒介策划中使用的概念.指受众必须有一定的广告暴露频率, 广告才能发生效用. 经常与有效频率交替使用. 常与有效频率交替使用.A concept in media planning stipulating that a certain amount of exposure to an advertising message is necessary before it is effective. Often used interchangeably with the term effective frequency. ESS (Effective Sample Size: 有效样本量能够产生与视听率调查公司所使用的样本同样效果的简单随机抽样规模.ESS 能够产生与视听率调查公司所使用的样本同样效果的简单随机抽样规模.ESS 便于计算置信区间. 区间. The size of a simple random sample needed to produce the same result as the sample actually used by the rating company. ESS is a convenience used for calculatingconfidence intervals. Also called effective sample base, or ESB. Exclusive cume audience: 独家累计受众在特定时段内只收听某电台的非重叠听众总量. 在特定时段内只收听某电台的非重叠听众总量. The size of the unduplicated audience that listens exclusively to one station within some specified period. Frequency: 频率指一个受众暴露于某广告信息的次数. 指一个受众暴露于某广告信息的次数. 受众暴露于某广告信息的次数 In advertising, the average number of times that an individual is exposed to a particular advertising message. Fringe: 边缘时间点前和黄金时段( 以后的电视节目时段. 指下午 4-7 点前和黄金时段(晚 11 点以后的电视节目时段. In television, dayparts just before prime time (early fringe and after the late news (late fringe. Grazing: 频繁更换频道用来描述电视观众频繁更换频道的趋势.遥控器的使用更加重了这一行为. 用来描述电视观众频繁更换频道的趋势.遥控器的使用更加重了这一行为. The term describing the tendency of viewers to frequently change channels, a behav īor that is presumably facilitated by remote control. Gross impressions: 总体效果指在一段时期内暴露于某广告的受众总和. 因为有重叠受众,所以该数字有可能超过总体指在一段时期内暴露于某广告的受众总和. 因为有重叠受众,所以该数字有可能超过总体人口. 人口. The number of times an advertising schedule is seen over time. The number of gross impressions may exceed the size of the population since audience members may be duplicated. GRP (Gross Rating Point: 总视听率点以占人口的百分比来表示广告的总体效果.GRP 常用于一个广告的总体受众或媒介影响力影响力. 以占人口的百分比来表示广告的总体效果.GRP 常用于一个广告的总体受众或媒介影响力. The gross impressions of an advertising schedule expressed as a percentage of the population. GRPs are commonly used to describe the size or media weight of an advertising campaign. GRPs=Reach ×Frequency. Group quarters: 集体宿舍宿舍,兵营,老人院,监狱以及其它不属于家庭且不被视听率研究公司测量的居住形式. 宿舍,兵营,老人院,监狱以及其它不属于家庭且不被视听率研究公司测量的居住形式. 听率研究公司测量的居住形式 Dormitories, barracks, nursing homes, prisons, and other living arrangements that do not qualify as households, and are, therefore, not measured by ratings companies.Hammocking: 吊床效应一种电视节目编排策略.将一个新的或较弱的节目安排在两个受欢迎的节目中间播出, 一种电视节目编排策略.将一个新的或较弱的节目安排在两个受欢迎的节目中间播出, 以期提高中间节目的收视率. 期提高中间节目的收视率. A television programming strategy in which an unproven or weak show is scheduled between two popular programs in hopes that viewers will stay tuned, thereby enhancing the rating of the middle program. Household: 家庭一种可视为一个家庭的居住方式, 由一个或多个人居住的公寓或独立式住宅. 一种可视为一个家庭的居住方式,如:由一个或多个人居住的公寓或独立式住宅. An identifiable housing unit, such as an apartment or house, occupied by one or more persons. HUT (Households Using Television: 家庭开机率代表在任一时间点家庭中的受众总量.表示为推及受众规模或占全部家庭的百分比. 代表在任一时间点家庭中的受众总量.表示为推及受众规模或占全部家庭的百分比. A term describing the total size of the audience, in households, at anyone time. Expressed as either the projected audience size, or as a percent of the total number of households. Inertia: 惰性形容受众行为.指除非看到很厌恶的节目, 观众一般不会更换频道. 形容受众行为.指除非看到很厌恶的节目, 观众一般不会更换频道. A descrīption of audience behavīor that implies viewers are unlikely to change channels unless Provoked by very unappealing programming. Inheritance effect: 沿袭效应电视观众收视行为中的一种常见现象. 电视观众收视行为中的一种常见现象.即一个节目的观众会大批地成为接下来一个节目的观众. 导入节目效应” 观众的节目沿袭效应可视为一种特殊的频道忠诚性. 观众. 有时被称为“导入节目效应”.观众的节目沿袭效应可视为一种特殊的频道忠诚性. A common phenomenon of television audience behavīor in which the audience for one program is disproportionately represented in the audience of the following program. Sometimes called lead-in effects, audience inheritance can be thought of as a special case of channel loyalty. Interview: 访问通过面对面或电话来口头询问被访者的数据收集方法. 通过面对面或电话来口头询问被访者的数据收集方法. A method of collecting data through oral questioning of a respondent, either in person, or over the telephone. Late fringe: 晚期边缘时间紧接在地区新闻( 之后的电视节目时段. 紧接在地区新闻(晚 23 点之后的电视节目时段.In television, a daypart just after the late local news(11pm EST. LeadLead-in: 导入节目同一频道内在某一节目之前的一个节目. 同一频道内在某一节目之前的一个节目.前一个节目的观众规模和组成是后一个节目收视率的重要决定因素. 率的重要决定因素. The program that immediately precedes another on the same channel. The size and composition of a lead, in audience is an important determinant of a program's rating. LOP (least objectionable program: 可以接受的节目提出的电视观众行为理论.它指出人们收看电视的原因与节目内容无关, Paul Klein 提出的电视观众行为理论.它指出人们收看电视的原因与节目内容无关, 人们不厌恶的节目. 会选择收看可以接受的(不厌恶的节目. A popular theory of television audience behavīor attributed to Paul Klein, that argues people primarily watch TV for reasons unrelated to content, and they choose the least objectionable programs. Measurement error: 测量误差由测量程序产生的系统偏差或错误. 由测量程序产生的系统偏差或错误. Systematic bias or inaccuracy attributable to measurement procedures Meter: 测量仪一种记录电视机开关及调谐情况的测量装置. 一种记录电视机开关及调谐情况的测量装置. A measure of central tendency defined as that point in a distribution where half the cases have higher values and half have lower values. 最低报告标准(MRS Minimum reporting standard: 最低报告标准(MRS 视听率报告所需的提及收看/收听量. 视听率报告所需的提及收看/收听量. The number of listening or viewing mentions necessary for a station or program to be included in a ratings report Multiset household: 多台电视家庭指拥有一台以上电视的家庭. 指拥有一台以上电视的家庭. A television household with more than one working television set..。
传媒英语专业词汇

传媒英语专业词汇accredited journalist n. 特派记者 advertisement n.广告. advance n.预发消息;预写消息 affair n.桃色新闻;绯闻 anecdote n.趣闻轶事 assignment n.采写任务 attribution n. 消息出处,消息来源 back alley news n. 小道消息 back grounding n.新闻背景 Bad news travels quickly. 坏事传千里。
banner n.通栏标题 beat n.采写范围 blank vt. "开天窗" body n. 新闻正文 boil vt.压缩(篇幅) box n. 花边新闻 brief n. 简讯 bulletin n.新闻简报 byline n. 署名文章 caption n.图片说明 caricature n.漫画 carry vt.刊登 cartoon n.漫画 censor vt. 审查(新闻稿件),新闻审查 chart n.每周流行音乐排行版 clipping n.剪报 column n.专栏;栏目 columnist n.专栏作家 continued story 连载故事;连载小说 contributing editor 特约编辑 contribution n.(投给报刊的)稿件;投稿 contributor n.投稿人 copy desk n.新闻编辑部 copy editor n.文字编辑 correction n.更正(启事) correspondence column读者来信专栏 correspondent n.驻外记者;常驻外埠记者 cover vt.采访;采写 cover girl n. 封面女郎 covert coverage 隐性采访;秘密采访 crop vt.剪辑(图片) crusade n.宣传攻势 cut n.插图vt.删减(字数) cut line n.插图说明 daily n.日报 dateline n.新闻电头 deadline n.截稿时间 dig vt.深入采访;追踪(新闻线索);“挖”(新闻) digest n.文摘 editorial n.社论 editorial office 编辑部 editor's notes 编者按 exclusive n.独家新闻 expose n.揭丑新闻;新闻曝光 extra n.号外 eye-account n.目击记;记者见闻 faxed photo 传真照片 feature n.特写;专稿 feedback n.信息反馈 file n.发送消息;发稿 filler n.补白 First Amendment (美国宪法)第一修正案(内容有关新闻、出版自由等) five "W's" of news 新闻五要素 flag n.报头;报名 folo (=follow-up) n.连续报道 Fourth Estate 第四等级(新闻界的别称) freedom of the Press 新闻自由 free-lancer n.自由撰稿人 full position 醒目位置 Good news comes on crutches. 好事不出门。
媒介英语单词

媒介英语单词
媒介英语单词是指在传媒领域中常用的专业术语和表达方式。
这些单词和短语包括广告、新闻、电视、电影、音乐、出版、公关等方面的词汇。
在学习和工作中,掌握这些媒介英语单词是非常重要的。
下面是一些常见的媒介英语单词:
1. advertisement 广告
2. journalism 新闻学
3. television 电视
4. film 电影
5. music 音乐
6. publishing 出版
7. public relations 公关
8. media 媒体
9. press 新闻界
10. radio 无线电台
11. broadcasting 广播
12. editing 编辑
13. copywriting 写作
14. camera 摄像机
15. microphone 麦克风
16. scriptwriting 剧本创作
17. production 制作
18. director 导演
19. producer 制片人
20. ratings 收视率
以上是一些媒介英语单词的例子,建议学习者多加练习和使用,以提高在媒介领域的英语表达能力。
媒介基本术语分享与介绍

媒介基本术语分享与介绍媒介是指传播信息和影响观众的各种工具和平台。
在现代社会中,媒介的种类繁多,包括电视、广播、报纸、杂志、互联网等。
而媒介基本术语是指在媒介领域常用的一些专业术语,下面将为大家介绍几个常见的媒介基本术语。
1. 印刷媒介(Print media):指以印刷方式制作的传媒产品,如报纸、杂志、海报等。
这些媒介以文字和图片为主要形式,被广泛用于传播新闻、资讯和广告。
2. 广播媒介(Broadcast media):指通过电波传播声音和图像的媒介形式。
广播媒介包括电视、广播和网络广播等,它们可以实时地传达信息,并面向大规模的观众。
3. 新闻媒介(News media):指主要致力于报道新闻和提供新闻资讯的媒介。
新闻媒介包括报纸、电视台、广播台和新闻网站等,起到了传递社会事件和信息的作用。
4. 社交媒介(Social media):指通过互联网和移动技术实现用户之间交流和信息共享的媒介形式。
社交媒介包括社交网络平台(如Facebook、Instagram)、微博和即时通讯工具等,它们促进了人们之间的互动和沟通。
5. 直播媒介(Live media):指通过实时流媒体技术向观众直接传输音视频的媒介形式。
直播媒介包括直播平台(如YouTube、Twitch)和社交媒体平台的直播功能,使用户可以实时观看和参与各种活动和事件。
6. 广告媒介(Advertising media):指用于传播商业广告的各种媒介形式。
广告媒介包括电视、广播、报纸、网络和户外广告等,它们能够将产品和服务的信息传递给潜在消费者,促进商品的销售。
以上是一些常见的媒介基本术语,它们代表了不同类型的媒介形式和功能。
随着科技的进步和社会的发展,媒介的形式和术语也在不断变化和增加。
对于媒介从业人员和媒体用户来说,理解和熟知这些术语是非常重要的,能够帮助他们更好地理解和利用各种媒介来传达信息和实现目标。
继续介绍媒介基本术语相关内容:7. 新闻报道(News coverage):指媒体对事件、事实和新闻事件的报道和报道方式。
英语课程中的媒体与广告词汇

英语课程中的媒体与广告词汇英语课程中,媒体与广告的学习是非常重要的一部分。
掌握相关的词汇和表达方式,能够帮助学习者更好地理解和运用英语语言,提高交流和沟通能力。
本文将介绍一些在英语课程中常见的媒体与广告词汇。
一、媒体词汇1. 报纸 (Newspaper)- headline:头条新闻- article:文章- editor:编辑- journalist:新闻记者- press conference:新闻发布会- circulation:发行量- subscription:订阅2. 电视 (Television)- program:节目- channel:频道- remote control:遥控器- broadcast:广播- live streaming:直播- commercial:商业广告3. 广播 (Radio)- radio host:广播主持人- frequency:频率- podcast:播客- interview:采访- on air:正在播放- airwaves:电波4. 网络 (Internet)- website:网站- webpage:网页- search engine:搜索引擎- social media:社交媒体- blog:博客- viral:病毒式传播的5. 杂志 (Magazine)- cover page:封面- feature article:专题文章- subscription:订阅- glossy:光泽的- layout:版面设计- editorial:社论二、广告词汇1. 广告类型 (Types of Advertising)- print ad:平面广告- TV commercial:电视商业广告- radio jingle:广播音乐广告- online banner ad:网络横幅广告- outdoor billboard:户外广告牌- social media sponsored post:社交媒体赞助帖子2. 广告策略 (Advertising Strategies)- target audience:目标受众- slogan:口号- brand image:品牌形象- product placement:产品植入- endorsement:代言- call to action:号召行动3. 广告词汇 (Advertising Vocabulary)- advertisement:广告- promotion:促销- discount:折扣- sale:特卖- deal:交易- marketing:市场营销4. 衡量广告效果的指标 (Measuring Advertising Effectiveness) - reach:覆盖人群- click-through rate:点击率- conversion rate:转化率- brand awareness:品牌知名度- ROI (Return on Investment):投资回报率- engagement:参与度三、实用句型1. 提供信息- According to the newspaper article, ...- As mentioned in the TV program, ...- According to a recent survey, ...2. 表达观点和建议- In my opinion, TV commercials are more effective than print ads.- It is important for advertisers to target their audience accurately.- I would suggest increasing the budget for online advertising.3. 说明广告策略- The advertisement uses emotional appeal to attract consumers.- This ad employs humor to create a memorable impression.- The brand ambassador's endorsement enhances the credibility of the product.4. 引用数据和研究结果- According to research findings, social media ads have a higher conversion rate.- The study shows that product placement in movies has a positive impact on brand recall.- Statistics reveal that online banner ads have a low click-through rate.总结:通过学习英语课程中的媒体与广告词汇,我们可以更好地理解和运用英语语言,扩展交流和沟通的能力。
新闻传媒英语专业词汇

传播Communication大众传播媒介Mass Media新媒介New Media 新闻洞News Hold 新闻价值News Value 传播者Communicator主动传播者Active Communi cator受传者/受众/阅听大众Audienee受众兴趣Audienee Interest受众行为Audienee Activity信息Information 信号Signal 讯息Message 信息熵Entropy内爆Implosion全球化Globalization 本土化Localization 数字化Digitalization 电子空间Cyber Space文化帝国主义Culture Imperialism跨文化传播In tercultural Communi cati on守门人Gatekeeper新闻采集者News Gatherers 新闻加工者News Processors模式Model有线效果模式Limited Effects Model适度效果模式Moderate Effects Model强大效果模式Powerful Effects Model子弹论Bullet Theory两级传播模式Two-Step Flow Model时间跨度Time Span 公众舆论 Public Opi nion 选择性接触 Selective Exposure 选择性注意 Selective Atte ntio n 选择性理解 Selective Perception | 选择性记忆 Selective Rete ntion 可信性提示 Credibility Heuristic 喜爱提示 Lik ing Heuristic 共识提示 Consen sus Heuristic 意识形态Ideology 霸权 Hegemony 权力话语 Power Discourse 视觉文本Visual Text 文本Text 超级文本 Hypertext结构主义 Constructionism 解构主义 Decon structi onism 文化工业 Culture Industry _| 大众文化 Mass Culture意指 Signification话语理论 Theories of Discourse 文化期待 Culture Expectati ons 文化批判传播的商品形式 the Commodity Forms of Communi cati on受众商品 Audie nee Commodity商品化 Commodification 空间化 Spatialization 结构化 Structuration 媒介集中化 Media Con glomerati on传媒产业 Media In dustry注意力经济 Atte ntion Eco nomy媒介竞争 Media Competition传媒英语专业词汇accredited journ alist n.特派记者advertiseme nt n .广告.advanee n .预发消息;预写消息 affair n .桃色新闻;绯闻 attribution n.消息出处,消息来源 back alley news n. 小道消息 back grounding n .新闻背景 body n.新闻正文 boil vt .压缩(篇幅) box n.花边新闻 brief n.简讯 bulletin n .新闻简报 byli ne n. 署名文章 contribution n .(投给报刊的)稿件;投稿contributor n .投稿人copy desk n .新闻编辑部correspondent n. 驻外记者;常驻外埠记者cover vt .采访;采写covert coverage 隐性采访;秘密采访daily n .日报dateline n .新闻电头deadline n .截稿时间dig vt .深入采访;追踪(新闻线索);挖"新闻) digest n .文摘editorial n .社论editorial office 编辑部editor's notes 编者按exclusive n .独家新闻expose n .揭丑新闻;新闻曝光extra n .号夕卜feature n . 特写;专稿feedback n .信息反馈folo (=follow-up) n .连续报道Fourth Estate 第四等级(新闻界的别称) freedom of the Press 新闻自由hard news 硬新闻;纯消息headline n .新闻标题;内容提要hearsay n .小道消息highlights n.要闻hot n ews 热点新闻huma n in terest 人情味in-depth report ing 深度报道in terpretative report ing 解释性报道in verted pyramid 倒金字塔(写作结构)in vestigative report ing 调查性报道journalism n .新闻业;新闻学journalist n .新闻记者man of the year 年度新闻人物,年度风云人物mass communication 大众传播(学)mass media 大众传播媒介master head n .报头;报名media n.媒介,媒体morgue n .报刊资料室popular paper 大众化报纸;通俗报纸press n .报界;新闻界press conference 新闻发布会;记者招待台press law 新闻法update n •更新(新闻内容),增强(时效性)watchdog n.&vt.舆论监督weekly n .周报wire service n .通讯社报业相关词汇英语daily日报morning edition 晨报evening edition 晚报quality paper高级报纸popular paper大众报纸evening paper 晚报government organ 官报part organ 党报trade paper商界报纸Newspaper Week ?新闻周刊the front page 头版,第一版bulldog edition 晨版article 记事headline 标题banner headli ne头号大标题byline标题下署名之行dateline日期、发稿地之行? big news头条新闻hot news最新新闻exclusive news 独家新闻scoop特讯feature特写,花絮criticism 评论editorial 社论review,comment 时评book review 书评topicality时事问题city news 社会新闻public notice 公告flash-news 大新闻extra号夕卜news blackout?新闻管制yellow sheet低俗新闻newspaper office 报社publisher发行人proprieter 社长bureau chief, copy chief 总编辑editor-in-chief 总主笔editor编辑,主笔n ewsma n, newspaperma n, jo urn alist?新闻记者distribution 发行circulation 发行份数newsstand, kiosk 报摊n ewspaper age ncy报纸代售处newsboy 报童subscription (rate)扌艮费newspri nt?新闻用纸Fleet Street 舰队街?periodical 期干刊pre-dated提前出版的world news 国际新闻home news 国内新闻n ews age ncy 新闻社editor编辑commentator 评论员reporter, corresp onden t, jo urn alist 记者reside nt corresp ondent 常驻记者special correspondent 特派记者editorial, leading article 社论feature, feature article 特写news report, news story, news coverage 新闻报导editor ' s no编者按editing编辑(工作)editor编辑(者)央视部分栏目名称英译初探-传媒行业焦点访谈Topics in Focus新闻调查News Probe新闻30 分News in 30 Minutes?春节联欢晚会Spri ng Festival Gala Evening?《泰晤士报》Times《每日电讯报》The Daily Telegraph |《卫报》The Guardian ~|《金融时报》The Finan cial Times《每日快报》The Daily Express《每日邮报》The Daily Mail《每日镜报》Daily Mirror。
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Free Journalism DictionaryA glossary of terms, words, slang and shop talk used in the journalism, book publishing, printing, and writing professions.adAdvertisement.addCopy to be added to a story already written.advance1. A preliminary story describing a future event.2. To move a story up in priority("We're advancing the scandal story to the front page.")angleThe aspect emphasized in a story.assignmentThe task or story a reporter must cover.background1. A story that is not assigned a deadline. (See also "backgrounder.")2. Any information that is given to reporter not specifically for a quote, but for general information on a subject.backgrounderA story that details the background of a subject. ("I'm assigned to do a backgrounder on the new company.")bankSee deck.bannerA headline that extends across the page or screen.beatThe area or subject matter that a reporter regularly covers.blind interviewAn interview which does not give the name of the person interviewed.blurbShort phrase issued by a publisher to promote the sale of a book."Book-on-demand"; method of book printing where each book is produced as it is ordered.boil downTo reduce in size.break1. The time when a story has been published. ("When did that story break?")2. The first news source to report a story. ("An indie Web site first broke the scandal.")briefA brief story.bump1. To move something ahead or behind schedule. ("We're going to bump this story up to Tuesday.")2. To increase or decrease. ("We'll bump your payment up to compensate you for the extra work you did.")bylineThe author's name at the beginning of a story.captionThe descriptive text for an illustration; often credits the name of the photographer or artist who made the illustration. Also "cut line" or "cutline."caseboundSee "hardbound."clipA collection of a writer's previously published work, used to show the talent and interests of a writer. ("Can you send me some clips on the subject?")codexA book made of bound pages.copyThe text of a story.copyreaderOne who edits and gives headlines to news stories.To research and put together a story.creditAcknowledging the source for a given fact.cubA beginning reporter. Also "rookie."cutRemove a portion of a story.cut lineSee "caption."dailyA publication that publishes every day.deckPart of the headline which summarizes the story. Also "deck copy," "bank."dog watchSee "lobster shift."editorializeTo inject the opinion of the writer in a story.fillerShort news stories or tidbits used to fill space.flakA low-position spokesperson for a company.flashShort news summary of an event.follow-upA story that gives new developments about the subject of a previously published story.folioPage number.fotoPhotograph.Photographer.freelancerOne work works for himeself, and is not employed by the publisher; a freelance assignment is one given to a writer not employed by the publisher. Also "free-lancer."fyiFor your information.getA very good, or exclusive, interview.grafParagraph.hardboundA codex book whose cover material is hard and not flexible. Also "hardback" or "casebound."headSee "headline."headlineTitle of a story.inset1. Correcting copy inserted into a piece that is already typeset.2. Any material inserted into something larger: pages, copy, illustration, advertisements. ("The corrections in the book's new edition were made with inset copy -- you can see that the typeface is slightly different.")journo1. Journalist.2. Journalism.kickerThe first sentence or first few words of a story's lead, set in a font size larger than the body text of the story.killTo delete copy; to remove an item from the publication schedule ("In light of the airplane tragedy, the editor decided to kill the airline humor story.")kill feeFee paid to reporter for a killed story; usually a percentage of the normal fee.leadThe lead paragraph or sentence in a story.ledeSee "lead."leg manA reporter who gathers news.libraryA publication's private collection of files, clips, illustrations, prepared bios/obits, etc.lobster shiftWorking in the hours after a publication has gone to print.mastheadThe page of a publication that gives its staff and editorial information.morgueSee "library."mug shotA head-and-shoulders picture of an individual.net salesNumber of actual sales of a book (ie, not counting copies sent to distributors and later returned).nut grafParagraph in a story containing the "meat" details of what the story is all about, often directly following an anecdotal lead.obitObituary.on specSubmitting a piece on the "speculation" that the editor will accept it, a practice more new free-lancersop-ed"Opposite editorial" -- features page usually printed opposite a newspaper's editorial page, often containing pieces presenting a position on an issue which is the opinion of the author and not necessarily (or usually) the opinion of the paper.Also "O&E."orphanA single line of text beginning a paragraph or section of text and appearing at the bottom of a page.padTo make longer.paste-upA page's individual elements assembled in its layout on a board (usu. by _pasting_ or taping); used to make the photographic plates which are then printed.picPicture or illustration.pitchStory idea sent to an editor by a reporter.pixPictures.play upEmphasize. ("Why don't you play up the infidelity angle?")porkMaterial held for later use, if needed.POD"Print-on-demand." See BOD.pull quoteA quotation from an article, sometimes edited for brevity, displayed in larger type as a figure to the body of the article. (Also "pullquote.")puffEditorialized, complimentary statements in a story.puff pieceA news story that contains a lot of puff.queryA pitch, usually for longer, editorial or magazine pieces.redletterExclusive, breaking news coverage of a major news event, printed in red type.retractionA publication's withdrawal of a previously-published story orfact. ("The _Times_ retracted their comments on the man.")revisionA re-written or improved story, often with additional quotes or facts.rookieSee "cub."run1. To put an item on schedule for publication ("Let's run this item in the gossip column.")2. A reporter's beat.sacred cowNews or promo material which a publisher or editor demands be published, often for personal reasons.scoop1. An exclusive or first-published story. ("That story you did was a nice scoop.")2. A synonym for "tip." ("I got another great scoop from her.")sell-throughPercentage amount of net sales for a book.shortSee "brief."sourceAn individual whose statements are used for material in a story.specSee "on spec."stetProofreader's mark for "restore to condition before mark up."street editionThe edition of a newspaper that comes out first and is available "on the streets" such as at newsstands.subheadA smaller one-line headline for a story.TKProofreader's insertion mark for data "to come"; also "TKTK."takeA section of a running story.tie backSee "tie in."tie inPart of the story that reiterates past events in order to make recent developments clear. Also "tie back." ("Your piece is good, but the tie-in is weak.")tipInformation about a potential story that has not been broken.top headsHeadlines at the top of a column.trimTo reduce the length of a story.vetweeklyA publication that publishes once a week.widowA single line of text ending a paragraph or section of text andappearing at the top of a page.accredited journalist n. 特派记者advertisement n.广告.advance n.预发消息;预写消息affair n.桃色新闻;绯闻anecdote n.趣闻轶事assignment n.采写任务attribution n. 消息出处,消息来源back alley news n. 小道消息backgrounding n.新闻背景Bad news travels quickly. 坏事传千里。