川大《公共关系学2466》20春在线作业1-0001参考答案
公共关系学作业1答案
公共关系学作业1答案公共关系学作业1第1章—第4章参考答案一、名词解释(每小题3分，共15分)1．公共关系：所谓公共关系，就是一个组织运用有效的传播手段，使自身适应公众的需要，并使公众也适应组织发展需要的一种思想、政策和管理职能。
2．公共关系观念：是人们在公共关系实践中形成的影响人们思想和行为倾向的深层的思想意识，是人们对公共关系活动的一种自觉的认识和理解。
3．揭丑运动：19世纪下半叶，美国的商品经济得到高度发展，资本主义从自由竞争走向了垄断。
百来个经济巨头控制了美国的经济命脉，他们为了巩固这种垄断地位，对内根本无视员工的利益，对外以损害公众利益作为赚钱的重要手段，奉行所谓“只有我能发财，让公众利益见鬼去吧”的经营哲学，引起了社会公众舆论的强烈不满和抨击，出现了20000多篇揭露实业界、传播界丑闻的文章，形成了近代美国史—上著名的“揭丑运动”。
(又称“扒粪运动”)4．爱德华·伯尼斯：使公共关系由一种活动、一种社会现象变为一门科学的杰出人物是爱德华·伯尼斯。
他从1923年出版第一部公共关系著作《公众舆论之凝结》，到1952年完成教科书《公共关系学》，使公共关系的原理和方法逐渐形成一个较为完整的理论体系。
他强调组织应该在确切了解自己的公众的基础上来进行组织的传播工作；通过“投公众所好”来实现组织的目标。
由于伯尼斯将公共关系引上了科学的轨道，被世人誉为“公共关系泰斗”。
5．组织形象：就是组织在公众心目中留下的印象及公众对组织的评价。
这种形象不仅来自外在的有形事物，而且也出自自由组织行为所反映的内在精神。
二、判断正误并更正(每小题2分，共20分)( √ )1．公共关系是一门综合性的应用科学。
( √ )2．公共关系特指组织与公众之间的传播沟通关系。
( × )3．美国学者香农提出了双向循环的传播模式。
更正：美国学者香农提出了传播过程的数学模式。
( × )4．艾维·李创办世界上第一家宣传事务顾问所。
川大20春《公共关系学2466》20春在线作业1答案
(单选题)1: 公共关系研究人和人的关系的角度是：（）
A: 信息传播沟通角度
B: 社会心理学角度
C: 市场营销学角度
D: 交际学角度
正确答案: A
(单选题)2: 双向不平衡模式认为，当组织与公众发生冲突时，解决的办法是要求（）A: 组织改变公关行为
B: 媒介改变行为方式
C: 公众改变行为
D: 组织与公众共同改变行为
正确答案: C
(单选题)3: 固定的僵化印象对人的知觉的影响，在知觉的偏见的产生原因中称（）A: 首因效应
B: 近因效应
C: 晕轮效应
D: 定型作用
正确答案: D
(单选题)4: 相互见面和离别时最常见的礼节是（）
A: 微笑
B: 拥抱
C: 握手
D: 目视
正确答案: C
(单选题)5: 公共关系也可称为：（）
A: 人际关系
B: 人群关系
C: 公众关系
D: 团体关系
正确答案: C
(单选题)6: 美国卡特利普和森特在其专著《有效的公共关系》一书中（）
A: 提出了"双向对称"的公共关系模式
B: 提出了"投公众所好"的主张
C: 提出了"公众必须被告知"的命题
D: 提出了"凡宣传皆好事"的命题
正确答案: A
(单选题)7: 电视和广播媒介的共同弱点是（）
A: 感染力较差。
2020年奥鹏南开20春学期《公共关系学》在线作业1标准答案
南开大学
《公共关系学》在线作业
参考答案
20春学期《公共关系学》在线作业-0001
试卷总分:100 得分:0
一、单选题 (共 20 道试题,共 40 分)
1.所谓（）原则是指公共关系评估报告具有很强的时效性，必须在公共关系活动结束的第一时间即着手进行撰写，并争取在尽可能短的时间完成。
A.及时原则
B.完整性原则
C.独立性原则
D.客观性原则
正确答案:A
2.()是用来承认错误、消除误解和表示歉意,从而得到公众的理解和原谅的广告。
A.谢意广告
B.公益广告
C.观念广告
D.歉意广告
正确答案:D
3.从严格意义上来讲,现代公共关系产生于19世纪末20世纪初的()。
天大2020年春季考试《公共关系学》在线作业一.doc
1.创新意识是指公共关系活动是一种创新性活动，应根据（）的不同对象、不同目标，策划和设计出与之相适应的公共关系关系活动。
A.组织 B.公共关系 C.社会 D.面对【参考答案】: B2.关于公共关系发展新特点错误的说法是( )A.公关理论整合化B.公关实务专业化C.公关教育通才化D.公关地位战略化【参考答案】: C3.产品的包装与装潢，属于（）A.组织形象的外在要素B.广告传播C.视觉识别D.商标构成要素【参考答案】: A4.“天时不如地利，地利不如人和”的提出者是（）A.孔子B.荀子C.孟子D.韩非子【参考答案】: C5.“借人家之口”作广告宣传自己，属于（）A.信誉广告B.声势广告C.解释广告D.响应广告【参考答案】: A6.按照公关礼仪要求，陪车时应请宾客坐在（）A.司机座旁B.主人右侧C.主人左侧D.司机座后【参考答案】: B7.公共关系学与市场营销学共同的活动对象是（）。
A.公众B.顾客C.媒介D.政府【参考答案】: B8.2001年世界小姐总决赛，主持人问厄瓜多尔小姐：“如果让你离开男朋友而成为世界小姐，你会怎样选择？”厄瓜多尔小姐回答说：“这很好解决，因为我现在还没有男朋友。
”全场哄堂大笑。
厄瓜多尔小姐运用的语言技巧是（）A.借此说彼B.隐晦曲折C.避实就虚D.情绪转移【参考答案】: C9.公共关系的客体要素（）A.社会B.组织C.企业D.公众【参考答案】: D10.上帝”意识，就是“顾客至上、服务第一”的意识。
A.对B.错【参考答案】: A11.信息采集是公共关系的功能之一，是企业策划的基础，是企业组织的资源与财富。
A.对B.错【参考答案】: A12.政府公共关系的特征有( )A.主体的权威性B.客体的复杂性C.目标的独特性D.传播的优越性 E.以上均是【参考答案】: E13.与组织无关，观点、态度和行为不受组织影响的公众是( )A.非公众B.知晓公众C.行动公众D.潜在公众【参考答案】: A14.面谈调查是民意测验中成本较高的一种调查方式。
川大《公共关系学5003》20春在线作业1-0001参考答案
D.组织与公众共同改变行为
正确答案:C
14.公共关系的根本职责是：
A.危机处理
B.售后服务
C.协调沟通
D.新闻报道
正确答案:C
15.公共关系的本质属性是：
A.交流
B.传播
C.沟通
D.传播沟通
正确答案:D
16.在公关人员心理素质中，其最基本的要求是：
A.热情心理
B.自信心理
C.开放心理
D.企业造型
正确答案:A
12.20世纪20年代哈佛大学教授（）在著名的“霍桑试验”中提出的“人群关系理论”、“行为科学”，是人性文化逐渐抬头的有力体现。
A.梅耶
B.伯尼斯
C.艾维?李
D.巴纳姆
正确答案:A
13.双向不平衡模式认为，当组织与公众发生冲突时，解决的办法是要求：
A.组织改变公关行为
B.媒介改变行为方式
D.创新心理
正确答案:B
17.公共关系研究人和人的关系的角度是：
A.信息传播沟通角度
B.社会心理学角度
C.市场营销学角度
D.交际学角度
正确答案:A
18.公共关系学专门研究：
A.组织与公众传播沟通问题
B.组织与公众之间关系的稳定问题
C.组织与社区之间的传播沟通问题
D.组织的内部运营问题
正确答案:A
19.一个社会组织的领导者必须对本组织的声誉和形象承担：
D.艾维?李使公共关系学科化
E.艾维?李首创了"公共关系"这一专门职业
正确答案:ABCE
10.组织的公共关系状态包括：
A.社会关系状态
B.社会舆论状态
C.人际关系状态
D.人群关系状态
2022年春季学期公共关系学第1次平时作业-1
2022年春季学期公共关系学第1次平时作业-1一、单选题（共5题，共20分）得分：20分1、组织开展公共关系活动的基础是（）。
A :公共关系意识B :公共关系观念C :公共关系状态D :公共关系策划【正确答案】：C2、公共关系可直接称为（）。
A :公众关系B :人际关系C :人群关系D :社区关系【正确答案】：A3、公共关系是一种（）和和谐人际关系的艺术。
A :创造文明社会B :创造理性社会C :创造和谐社会D :创造道德社会【正确答案】：C4、公共关系的英文是（）。
A :public relationsB :public relationC :publication relationsD :publication relation【正确答案】：A5、（）是指，公共关系部门作为组织的预警系统。
传播沟通B :收集信息C :咨询决策D :教育引导【正确答案】：B二、多选题（共5题，共20分）得分：20分1、公共关系是由（）三要素构成的。
A :社会组织B :社会公众C :传播D :社会文化【正确答案】：A B C2、反映组织经营理念的文字形式有（）。
A :口号B :标志C :图案D :对联E :训词【正确答案】：A B E3、公共关系人员指的是以（）为职业的人员。
A :从事公共关系理论研究B :教学活动C :实践工作D :指导工作【正确答案】：A B C4、组织的标志有很多，但最重要的两个是（）。
组织名称B :包装袋C :标准字D :商标【正确答案】：A D5、公共关系人员角色大体上可以分为哪些（）。
A :专家型B :领导型C :技术型D :事务型【正确答案】：A B C D三、判断题（共5题，共20分）得分：20分1、产品形象是整个组织形象的基础。
（）【正确答案】：A2、爱德华·伯尼斯出版了第一本公共关系著作《公众舆论之形成》。
（）【正确答案】：A3、公共关系的主体是社会组织，客体是社会公众，联结主体与客体的中介环节是传播。
公共关系学作业1答案
姓名：公共关系学作业1得分：教师签名：一．选择题（每小题1分，共40分。
每题四个备选答案只有一个正确。
多选、错选、不选均不得分）1．公共关系的三个基本要素是（ C ）A．关系、舆论、形象B．公关状态、公关活动、公关观念C．组织、公众、传播沟通D．公关实务、传播沟通、公关观念2．公共关系的本质属性是（ D ）A．信息学科与管理学科相结合的产物B．组织的无形资产C．公关实务活动的过程与方式D．组织与公众之间的传播沟通3、公共关系所说的“形象”的本质是（）A．环境B．组织的包装C．组织的人员D．信誉4、（）是公共关系的过程和方式。
A组织B公众C传播D状态5、1997年，国家劳动和社会保障部正式承认了公共关系职业，将这个职业定名为（）A．公关先生B．公关小姐C．公关师D．公关员6、.公共关系学专门研究( )A.组织与公众传播沟通问题B.组织与公众之间关系的稳定问题C.组织与社区之间的传播沟通问题D.组织的内部运营问题7、在美国历史上，第一个在大学开设公共关系课程的人物是（）A．巴纳姆B．艾维·李C．爱德华·伯尼斯D．卡特利普8、公共关系的客体是（）。
A．公众B．组织C．个人D．团体9、公共关系活动运用（）方法协调组织的社会关系A传播沟通B单向交流C满足对方D内部传播10、美国卡特利普和森特在其专著《有效的公共关系》一书中( )A.提出了“双向对称”的公共关系模式B.提出了“投公众所好”的主张C.提出了“公众必须被告知”的命题D.提出了“凡宣传皆好事”的命题11、消费者、协作者、竞争者、记者、名流、政府官员、社区居民等属于组织的( )A.个体公众B.组织公众C.内部公众D.外部公众12．美国学者（）写作了被称作“公共关系圣经”的《有效公共关系》。
A.巴纳姆B.卡特利普C.爱德华·伯尼斯D.艾维·李13、在一定条件下，多种需要中会有一种最为迫切、起主要支配作用的需要，即( )A.自尊需要B.胜任需要C.成就需要D.优势需要14、.固定的僵化印象对人的知觉的影响，在知觉的偏见的产生原因中称( )A.首因效应B.近因效应C.晕轮效应D.定型作用15、公关传播最基本的功能是（）。
奥鹏四川大学20秋学期 《公共关系学2466》在线作业2.doc
1.学校利用校庆进行广泛的社会宣传，这一活动本身表明它重视塑造自己的（）A.文化形象B.产品形象C.社区形象D.环境形象【参考答案】: A2.公关工作中最常用、最普遍的一种口语传播方式是（）A.报告B.演讲C.会议D.谈判【参考答案】: B3.公共关系的本质属性是：（）A.交流B.传播C.沟通D.传播沟通【参考答案】: D4.公共关系的根本职责是：（）A.危机处理B.售后服务C.协调沟通D.新闻报道【参考答案】: C5.组织的全员公关培训即指对全员进行公关教育，其重点是（）A.公关知识普及教育B.公关思想及意识教育C.政治思想教育D.公关能力教育【参考答案】: B6.某人在组织公关部中主要负责评估组织的形象和公关工作的效果，以寻找出现问题的原因。
他属于（C 易）A.公关计划人员B.公关技术人员C.公关调查分析人员D.公关传播人员7.在一定条件下，多种需要中会有一种最为迫切、起主要支配作用的需要，即（）A.自尊需要B.胜任需要C.成就需要D.优势需要【参考答案】: D8.组织的自我形象是其（）A.实际的社会形象B.公众形象C.期望建立的社会形象D.过去已建立的社会形象【参考答案】: C9.1955年，国际公共关系联合会（IPRA）在（）正式宣告成立。
A.法国巴黎B.中国北京C.美国华盛顿D.英国伦敦【参考答案】: D10.广告定位的目的在于（）A.突出广告商品的个性B.确定广告商品的位置C.明确广告的特点D.提高广告针对性【参考答案】: A11.公共关系也称作（）A.群众关系B.受众关系C.公众关系D.人群关系【参考答案】: C12.公共关系的对象是：（）A.人民B.群众C.公众D.受众13.在公共关系中，将追求平等和双赢作为处理各种关系的行为准则而形成的公关观念，一般称为（）A.协调观念B.互惠观念C.传播观念D.服务观念【参考答案】: B14.美国卡特利普和森特在其专著《有效的公共关系》一书中（）A.提出了"双向对称"的公共关系模式B.提出了"投公众所好"的主张C.提出了"公众必须被告知"的命题 D.提出了"凡宣传皆好事"的命题【参考答案】: A15.20世纪20年代哈佛大学教授（）在著名的“霍桑试验”中提出的“人群关系理论”、“行为科学”，是人性文化逐渐抬头的有力体现。
公共关系学网上形考作业一参考答案(Online exam for public relations)
公共关系学网上形考作业一参考答案（Online exam for publicrelations）Online exam for public relationsFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.. How does the organization connect with the public (B?).2.. The starting point for the organization of public relations activities should be (A).3.. In 1906, the famous document of Ai Wei Li Fabiao was (B??).4.. The father of public relations is (B).5.? Public relations English is (A???).6.. Setting up the concept of communication and cooperation and improving social ability belongs to public relations (B?).7.?? in 1952, Cutlip and Vincent has published authoritative public relations work is (C?).8.. The International Institute for public relations was established in London (D??).9.. Is the democratic participation law used for coordination (D?).10.. Using the news media to expose the phenomenon of "fooling the public" by monopoly enterprises, formed the famous C in modern American history.11.. The essence of modern public relations communication is the information between the organization and the public. (A,?).12.. The basis of organizational image is (D).13.. Does the company design a unique style of factory name and brand name in A?.14. public relations may be referred directly to (A).15.. The basis for organizing public relations activities is (C?).Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1., there are many signs of enterprises, but the two most important ones are (AD)?.2.. What is the social condition of public relations (ABCD?).3.. Should the principle of seeking truth and truth be carried out in the investigation work (ABCD?).4.. The basic elements of public relations include (AB, E).5.. The form of writing that reflects the organizational philosophy is (ABC?).6.. In the process of the development of public relations thought, the representative thinkers are (BCD).7.. Since 1980s, the famous American public relations companies, which have set up branch offices or representative offices in China successively (BC)?.8.. Ai Weili's idea of public relations puts forward the two principle (AD?).9., the concept of public relations is mainly (ABCDE?).10.. It is generally believed that public relations can be (ABCDE).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., with developed commodity economy, there will be developed public relations. (X)2.. There is not necessarily mutual influence and interaction between the public and the organization. (X)3.. Public relations is a comprehensive applied science. (V)4.. Edward Bernice published the first public relations book, the formation of public opinion. (V)5.. Public relations are entirely for the organization to create a survival and development environment. (X)6.? Public relations, 90% by their own right, 10% by propaganda. (V)7.. China's public relations cause was developed after the reform and opening up. (V)8., the introduction of western experience can promote the development of China's public relations. (X)9.. Public relations is a specialized theoretical science. (X)10.. Ivy Lee founded the world's first propaganda advisory office. (X)11.. Product image is the foundation of the whole organization image. (V)12.. Public relations communication model is designed according to the principle of feedback model in the process of communication, but it does not include the basic elements of the "five W" model. (X)13. public relations refers to the communication and communication between organizations and the public. (V)14.. In the more developed commodity economy society, the consumption behavior of the public is dominated by consumer psychology. (V)15. in the early days of enterprise, the focus of propaganda work was to win the public's good impression on the organization. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points.Every day at least one option is the right choice, the election did not score less.)1) in this case, Singapore Airlines uses the (C) PR model.2) in the case, the new wing airlines also adopted (A) activities, so that public relations consciousness into each employee's mind, embodied in each employee's actions, run through the company's every activity.Public relations online exam two referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.? Construction pr mainly applies to organizational development (A??).2.. Compared with the Department of public relations, one ofthe strengths of the public relations companies is (D).3.. What should be the personality traits of an excellent public relations officer (A??).4.? High reputation, low reputation, which belongs to the public relations status (B).5.? (C) directly affects the organization or other aspects of the enterprise, such as employee family relations, local customer relations, etc..6.. In the Department of public relations under the Department, the public relations function is located in the communication function, mainly because the public relations department belongs to (B).7.. Self communication with others and individuals to individuals (B??).8.. In order to prevent public feeling of boredom and resentment, public relations personnel must maintain information. (D??).9.? (C?) is a full-time public relations worker who works fora professional public relations consulting firm.10.?? public relations marketing services, first embodied in the (? B?), it is not directly to sell products or services, but with the use of various communication methods, dredge channels, rationalize the relationship, for the sale of products or services to create a good environment.11.? The public relations department is a service oriented, higher level of indirect (D??)?.12.. The important way for organizations to communicate with the public is to use (D).13.. When analyzing the actual distance between the self-image and the actual image of an organization (D?).14.? (B) is the most socially authoritative object of all communication objects.15.? (A) is the most sensitive and important part of the PR task.Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1.. The main feature of the Department of public relations is (BCE).2., the quality of public relations personnel should include the following aspects (ABCDE?).3.. The material requirements of employees include (ABDE?).4.. The position of the decision staff of the public relations department in the organization is mainly determined by the following functions (ACDE).5.. The communication channel dichotomy consists of (CD?).6.. The method of assessing the effectiveness of public relations is (ABCD).7.. What are the characteristics of community relations (BCD?).8.. Public role psychology, including (ABCD), etc..9.. The three link of organizational image analysis is (ABD?).10.. Social environment causes psychological change with the following characteristics (ABC?).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., service-oriented model, to provide a variety of affordable services based work, the purpose is to take practical action to win public praise, and establish a good image of the organization. (V)2.. The self expectation image of an organization is the social image of an organization's self wish. (V)3.. Government relations are a kind of relationship that social organizations can avoid. (X)4., it is generally believed that the cultivation of public relations personnel is to train talented personnel in publicrelations. (X)5.?? PR to try to use neutral terms, to become the most advanced countries with amiable and easy of approach. (V)6.. The open questionnaire is characterized by relatively standardized answers and convenient public answers. The results are easy to quantitative analysis. (X)7.? Generally speaking,There is only one reason for the change of public psychology, that is, objective reasons. (X)8.. Employees are the most important internal public, good staff relations, can cultivate the identity and sense of belonging of the members of the organization, forming the centripetal force and cohesion of the organization. (V)9., employee relations, shareholder relations, consumer relations, government relations is the most basic goal of corporate public relations work, the public. (V)10.. The public relations department is a professional organization which implements the concept of public relations and achieves the goal of public relations. (V)11.. Enterprises can play the role of education, guidance and organization of consumers, and together with consumers, they can design and beautify their lives. (V)12.. The quality of public relations personnel should be a combination of character, morality, wisdom, education and experience. (X)13.. In public relations surveys, random sampling is a good way to prepare for a high rate of time, effort and money. (X)14., the technical role of the public relations departments engaged in special technical business staff, they are the most common, the most grass-roots public relations staff. (X)15., the advantage of the Department of public relations is often the inadequacy of the public relations companies, and vice versa. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1).? this case illustrates the enterprise public relations in (), which set a specific location for their products in the minds of potential consumers, this position is only for their own exclusive products and other similar products can not have.(B)2) this case illustrates that enterprises must pay attention to the investigation and study, and find out the trend of consumer demand for products, so that they can help enterprises win the market. (D)Public relations online exam three referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.. An exhibition enables organizations to find themselves, promote themselves, and enhance effectiveness. It is (D).2.? The average range of concessions is also called (D?).3., the targeted mass media is (B).4.. What do people in their minds not want to disclose to others? (C?).5.. Members of the organization are equal in status and have extensive contacts with each other, but there is no communication network of Central People (C).6.. Sponsorship activities refer to social organizations who contribute or contribute to certain social activities or D in the form of unpaid contributions.7., the final line of defence between the two sides of the negotiations is (B?).8.. Put the key facts and main conclusions in the front of the article, and then arrange the events according to the importance of the facts. (A).9.. In general, the organization conducts celebrations everyyear (C?).10.. To seriously understand the situation of the victims, to take the corresponding responsibility realistically and sincerely apologize (B?).11.? What is the larger choice of readers? (C?).12., the third stage of public relations negotiations is (C).13.. Organizations, in their own name and in society, are the first to initiate some kind of activity, and to promote some progressive new idea is (C).14.? Without space restriction, the most widely spread mass media is (C??).15.. Open organizational activities (D).Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less.)1.. Taboos in interpersonal communication include (ABCDE?).2.. The less documented mass media is (AE).3.? From the nature of the exhibition, there are (AE?).4.. What is the difference between public relations advertisingand commodity advertising? (ACDE?).5.? Celebrations are usually in the form of (ABCDE).6., the characteristics of crisis events have (ACE?).7.. The end of the speech form includes (ABCDE).8.? From the style of speaking?,The usual opening remarks are ((ACDE)).9.. Television's disadvantages as a mass media include (ABCE?).10.. An outstanding conference chair should have the following qualities (ABC).Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1., some meetings failed because the people who requested them were not invited and should not be invited. (V)2.. Long-term public relations activities are suitable for the use of electronic media. Short term activities are suitable for printing media. (X)3.. Memory is the ratio of the number of impressions to advertising to the number of people who come into contact with the advertising media. (X)4.. Organize advertising to positively promote the organization's own situation. (V)5.. Open organizations weave the public's understanding of the work of the organization, but do not make it known to the public. (V)6., public relations, advertising and commercial advertising are paid promotional activities. (V)7.. Compared with interpersonal communication and organizational communication, the information of mass communication is no longer confidential. (V)8.. Radiation propagation is characterized by easy centralized leadership, fast information transmission and less distortion. But in this network, there is less contact among members. (V)9.?? under the condition of market economy, only no branch is the objective reality, so sweet "alone are not afraid of deep alley". (X)10.. Interpersonal communication in narrow sense can include all the information communication activities of human beings. (X)11., the boundary point is the starting point for negotiators to formulate price policy, and also the value basis of all negotiations. (X)12., the emotional influence of interpersonal communication isoften more than the mass media, mainly due to the speaker's expression and eyes. (V)13.. Sponsorship of social welfare projects has created a social environment for the improvement of the economic efficiency of enterprises, so the sponsorship activities are aimed at improving economic efficiency. (X)14.. Persuasion, in essence, is the change of the original beliefs, attitudes, positions and actions of the public, which is relatively easy in a democratic and rule of law society. (X)15.?? at the beginning of June 1996, poisoning incident happened in Belgium Coca-Cola, a public relations crisis, and crisis public relations. (V)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1) this case demonstrates the practical application of (B) in public relations activities.2) generally speaking, planning newsworthy events has the function of (ABCD).Public relations online exam four referenceFirst, individual choice questions (altogether 15 questions, altogether 30 points. Every day you have a choice is correct, the election did not score less.)1.? The most basic principle of public relations etiquette isB.2.. A visual code consisting of purely geometric points, lines, planes, and bodies (B?).3.. The acronym for organizational behavior identification system is C.4.? Enterprise mission belongs to the organization concept identification system (D?).5.? Sitting on a lower chair or sofa, it is better for ladies to adopt (B) sitting posture.6.. The theoretical basis and premise of relationship marketing is (C?).7., according to the social division of labor and its own conditions, enterprises are ready to play a role in society and assume the role belongs to (D??).8.?? when the major social problems occur, and the relevant public organizations, groups or individuals to communicate face to face, listen to public opinion, answer the public problem, explain the government position, for public understanding and support to government relations in (C?).9.. In the field of public relations work in China, it is generally not necessary to raise awareness. (B??).10.? Good? (A) is the starting point of all public relations activities, is necessary for all social occasions "pass"".11.. Public relations etiquette, as a skill (B), is the understanding and ritual that public relations people must follow in social interaction.12.? At the top of the entire CI system is (A).ThirteenUsing the market leaders to publicize the gaps left by the public mind, and quickly add up, and thus occupy an important position in the business strategy is (C?).14.?? people see the enterprise product advertising, brand name, logo, standard word and color, you can think of the enterprise wholeheartedly for customer service spirit, improving work style, excellent product quality, which belongs to the enterprise CS strategy (D???).15.?? etiquette, in person, in the organization, in the society, can the (C?), image and atmosphere has improved, improve and promote excellence.Two, multiple-choice questions (a total of 10 questions, a total of 30 points. Every day there are at least two or more than two options is correct, choose the election did not score less)1., public relations can be adopted in the dissemination of corporate brand names, the "three" strategy, specifically (ACD).2.? Brand names are trademarks of enterprises, which contain products (ABDE??).3., respect for the principles of the public is embodied in (BCD).4.. Organize the functions of the CI system, including (ABCDE?).5., public relations personnel should attach great importance to their clothes and instruments, and regard it as one of the essential qualities of public relations personnel. The requirements for team PR staff are (BCD??).6.?? in formal meetings, celebrations, meetings, negotiation, seated on the very particular. The main seating Etiquette (ABC?) principle.7.? The source of the CI design first appeared in (CE?).8.. Government public relations gathering information includes (ABCD?).9.. The basic elements of an organization's visual identity system include (ABCDE?).10.. The principle of identity difference in public relationsactivities, including ABD.Three, the judgment questions (altogether 15 questions, altogether 30 points. You can score only if you make a judgment1.. Comprehensive evaluation of public relations etiquette in public relations activities is "pass" and "cornerstone."". (X)2., in the process of social interaction, it is unnecessary to consider the principle of reciprocity in terms of identity, number of people, reception specifications and so on. (X)3., public relations in the enterprise marketing role, first of all reflected in the enterprise brand strategy positioning and communication. (V)4., "noble family" strategy is to use some product image to enhance the overall image of the enterprise. (X)5.? The French don't like giving presents when they meet for the first time. (V)6.. In the whole enterprise identification system, behavior recognition should be a static extension of concept recognition. (X)7.? Japanese people generally love, light ceremony. (X)8.. In the modern enterprise management idea, the customer is God, but the staff is not a slave. (V)9.? Business strategy is the highest guiding principle that enterprises follow when conducting business activities. He points out the general direction for enterprises. (X)10.? CI design, once imported, can not be changed. (X)11.? CI is a symbol and symbol of information transmission, not the corporate image and the shape itself. (V)12.. The deficiency of figurative codes is that their extension and extension are obviously limited, and the meaning contained in them is limited. (V)13.. Integrated marketing communication means optimizing all the media resources that can be used. (V)14.. Americans love giving presents. (X)15.. Compared with enterprises, the outstanding characteristics of business groups are non profitable, so they do not have economic function at all. (X)Four, the case selection questions (altogether 1 questions, a total of 10 points. Every day at least one option is the right choice, the election did not score less.)1) the PR crisis reflected in the case belongs to (C).2) by this case, do you think we have shortcomings in solving this crisis (ABCD)?.* [ jimisoft：未注册的软件只转换部分文件！阅读有助于了解如何登记。
川大网络教育-公共关系学第一次作业第二次作业
《公共关系学》第一次作业答案欢迎你，李奇云(FJ1141M1004)你的得分：100.0完成日期：2015年09月11日 14点28分说明：每道小题选项旁的标识是标准答案。
一、单项选择题。
本大题共20个小题，每小题 2.0 分，共40.0分。
在每小题给出的选项中，只有一项是符合题目要求的。
1. 公共关系也可称为：（）A. 人际关系B. 人群关系C. 公众关系D. 团体关系2. 公共关系的主体是：（）A. 团体B. 公众C. 个人D. 组织3. 公共关系的本质属性是：（）A. 交流B. 传播C. 沟通D. 传播沟通4. 公共关系作为一种职业和学科，最早产生于：（）A. 中国B. 英国C. 法国D. 美国5. 西方公共关系学界认为最早问世的公共关系学的理论书籍是：（）A. 《公众舆论的形成》B. 《原则宣言》C. 《修辞学》D. 《有效的公共关系》6. 20世纪20年代哈佛大学教授在著名的“霍桑试验”中提出的“人群关系理论”、“行为科学”，是人性文化逐渐抬头的有力体现。
（）A. 梅耶B. 伯尼斯C. 艾维•李D. 巴纳姆7. 1903年开办了第一家宣传顾问事务所，成为向客户提供劳务而收取费用的第一个职业公共关系人。
（）A. 艾维•李B. 巴纳姆C. 爱德华•伯尼斯D. 格鲁尼格8. 1986年，我国第一家专业公共关系公司在北京注册成立。
（）A. 中国环球公共关系公司B. 中国创意公共关系公司C. 中国博利公共关系公司D. 爱德曼公共关系公司9. 影响组织形象最关键的因素是：（）A. 产品性能B. 产品价格C. 产品包装D. 产品质量10. 公共关系的对象是：（）A. 人民B. 群众C. 公众D. 受众11. 公共关系也可称为：（）A. 人际关系B. 人群关系C. 公众关系D. 团体关系12. 公共关系的对象：（）A. 人民B. 群众C. 公众D. 受众13. 公共关系研究人和人的关系的角度是：（）A. 信息传播沟通角度B. 社会心理学角度C. 市场营销学角度D. 交际学角度14. 1923年，首次在纽约大学讲授公共关系课程的美国学者是：（）A. 艾维•李B. 伯尼斯C. 卡特利普D. 罗伯特•巴伯15. 1903年至1912年的10年间，美国的报纸杂志率先刊载揭露实业界“强盗大王”的恶劣丑闻，这就是美国近代史上著名的：（）A. “清垃圾运动”B. “公关宣传运动”C. “公关普及运动”D. “道德教育运动”16. 研究了卓越公共关系和传播管理理论的全球化问题，提出了一种“普遍原则，特殊运用”的公共管理全球化理论。
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《公共关系学2466》20春在线作业1-0001
试卷总分:100
一、单选题(共20 道试题,共40 分)
1.公共关系研究人和人的关系的角度是：（）
A.信息传播沟通角度
B.社会心理学角度
C.市场营销学角度
D.交际学角度
正确答案:A
2.双向不平衡模式认为，当组织与公众发生冲突时，解决的办法是要求（）
A.组织改变公关行为
B.媒介改变行为方式
C.公众改变行为
D.组织与公众共同改变行为
正确答案:C
3.固定的僵化印象对人的知觉的影响，在知觉的偏见的产生原因中称（）
A.首因效应
B.近因效应
C.晕轮效应
D.定型作用
正确答案:D。