国家开放大学电大本科《管理英语3》期末试题及答案(试卷号：1377)
国家开放大学电大本科《管理英语3》2020-2021期末试题及答案(试卷号：1378)
国家开放大学电大本科〈〈管理英语3〉〉2020-2021期末试题及答案（试卷号：1378）一、交际用语（共计1。
分•每小题2分）1—5题：选择正稿的语旬完成下面対话,并精答案序号写在答题纸上。
L —1 wish you success in your career.A.Go ahead.B.It doesn r t matter.C.The same to yoiu2.一I'm more thnn happy to go out this weekend*— ________ ve got so much work to do at thai time.A* Don't worry.B,Forget it.C.Don't say so.3.——h's getting dark. I'm afraid I must be off now*—OK.A.Take it ca^y.B.Go slowly.C* See you,L —What do you think about Japanese food?A.Overall, the diet there is a healthy one----------------- low fat*B.Public environment has been greatly improved.C.I didn f（have much time to prepare foodt so I H U out a lot.5.—Fire, fire service please! There、a hu^e fire here.A, 911 . how may 1 direct your call?R. How tnny 1 help you?C.What can I do （or you?二. 词汇与结构（共计30分，毎小题2分）6-20題：阅读下面的句子，从A、B、C三个选项中选出一个能填入空白处的正确选项，并将答案序号写在答题纸上§6.Under no circumstance ____________ to tell lies to parents^。
2021年1月1378国开电大本科管理英语3期末考试试题及答案
2021年1月1378国开电大本科管理英语3期末考试试题及答案2021年1月1378国开电大本科管理英语3期末考试试题及答案一、交际用语 1-5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。
1.―How did you miss your train? ―___________________A.Well，I was caught in the traffic jam.B.What＇s your proposal?C.Never mind. A 2.―I＇ve started my own software company. ―___________________ A.Could you tell me who is the owner? B.No kidding。
Congratulations。
C.If I had the money，I＇d start one. B 3.―How did you find your visit to Qingdao，Joanna? ―___________________ A.Oh， wonderful indeed. B.I went there alone. C.A guide showed me the way. A 4.―Are you going on holiday for along time? ―___________________ A.It was along time. B.Two weeks ago. C.No.Only a couple of days.C 5.―What＇s the weather like in this area? ―___________________ A.Very well. B.It＇s rainy.C.Yes， it＇s fine. B 二、词汇与结构 6-20题：阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，井将答案序号写在答题纸上。
国家开放大学电大本科《管理英语3》期末试题及答案
国家开放大学电大本科《管理英语3》期末试题及答案关建字摘要：答案，内容，序号，格式，词汇，短文，选项，试题，共计，完成竭诚为您提供优质文档，本文为收集整理修正，共8页，请先行预览，如有帮助感谢下载支持国家开放大学电大本科《管理英语3》2021期末试题及答案（试卷号：1377）一、交际用语（共计10分，每小2分）1-5 0：选择正确的语句完成下面对话，并将答案序号写在答题蜓上。
L - I'm more than happy to go out this weekend.— We've got so much work to do at that time.A. Don't worry. B Forget iUC. Doni say so.2.— I'rn leaving for Shanghai tomorrow^A-Sec you later. B. Hnvc a pleasant trip!C goOUTfor a drink.3.—Could 1 help you with your henvy box? You are so tired .—! can moxuigc it.A. No. Thanks.B. Yes, please.C«. All right.;4>— 1 wonder if 1 could use your computer tonight?A. Surct go ahead.h doesn11 matter.C. Who c/irea?5.—_______— Fire> hre service please! There F s a huge lire hcrc>A. 911« how may 1 direct your call?B. How may 1 help you?G Whnt can I do lor you?二、词汇与结构（共计30分,每小H 2分）6-20踊：阅读下面的句干,从A、B.C三个选项中选出一个能填入空白处的正确选顼•井将答在答H»±o6.A bus driver the safety of hi, passengersA. is respcinnible in B- is r<»ponjHble（orC\ in responsible to7.lie gave up hi» siudy in college in____________ .A. bundle IL deupnir（\ n»hH. ! hr rnanH^rr urgrd his not t<» the nplrudid opportunity.Ab Mick B-mi”案序号写 c ticC. r^rttprA number of boy< abnent xomc titnr during the tertn.Ai have beenC ・ will1(). 1 hm lit thr bookA. to whichC. from whichII. Lei 1J the report n on I het Inlesit work-A. overC« to12’ Itto puini to or talk II I HMI I strHngerii in publicA. not politeC. Kood13・ I wish you SUCCCMH in your c«recr>K polite B. with I h/ivr? Icnrned n lot.B. by whom B. ho» beenA# (io ahead>f 「he Mmr to you. B. It mntfrrI4・ My friend invited me the art club, and I neerpted it with plcAnurr>A. joinjC ・ joirnng15t I n book when rhe irlephone•R rcad >tA raiiA B. to join A. wn» r<2Aciiiig tee rAngC. was reading tee WAM ringing16.A, Wh.tC. Whnt nn17.You enn go OUGA. KU hr ”(\ ii* long ftf»important it is (or k 血io unomne (rccly!B How you promiMr to lir back before 12 o^lark.已AM f»r M1 B t They rrcommended thnt the amuwefnrnl pork•A. wan cxtcndeilbe cxtcudrdMh iti known to nil. too much fat cauara heart problemsA. It B> As H ・ will bt? exiendedC. J UST as20. She doesn*!French ar German.A. speakC talkB・ say三、卸读理解(共40分，每小题4分)2】一25 fii：阅谟下列短文，从A、H、C三个选项中选出一个正确答案,并将答案序号写在答蜓纸上.Pasiui对1To mmnnixe traffic jams in the city centre and on rnn|or roads out of Sydney • the City's highway department will not agree to road closures scheduled for werkdays or Saturdays()n minnr rOAds outsicle the city emtret weekdays amJ Saturdays may be considered.、ou musi apply for approval la do roadwork and other ro^d-relatcd activities，tree cutting nnd use of very large construction machinery*laddrrs rtc<Pleastt note that approval is needed if you plan to block the roac! or footpath.Application!^ io liAve n road closcti !a tridfic must be completed and to the Depunmen^s Traffic Calming Committee nt least a month before the scheduled date.R加th can hr closed partially or fully, depending on your rc<|inrcment^ Partinl rond closures are only allowed in light truffle MFCHS where there will be ot least 1 lane for traffic wnh extrn traffic control measures to tnnkc »urr2 way trnffic can continue to run (or the (hiratinn of the work Any change o( trnffic (low will require the proposal to be treated HS a full road closure. For further inlarniation nbout n pArual rand closure• please refer to (Contacts.11 you nre orKnuixing o parade* march ar other type of Mrcct-b nscd event • approvnl is required and we rcnimniend you choa^r onr of our4preferred routes.Choosing nn existing route reduces thr amount of pliinrnng you will need co do.£】.As a rule. Sydney k highway department will Agree to rond closures in the city centre jicheduledforA. weekdaynC・ Sunday、.R SaturdaysII you wnm n road dosed to traffict you must complete your upplicationti and nend them to the rclcvftni committee at least before the uchrdulcd dntr<A. a weekC two months23# Partinl of full road closures are decided by .A. the requircmrntti from applicants& the traffic iltiw(:.the? rond conditiannB. 30 days24.Which of the following is NOT the condition for partial road closures according i the poMAgc?A.In light traffic areatuB.< )n work daya<Ct Fhcrc will be at least I lane for traffic during the work.25.Which oi the following would be the best title of this passage?A・ Road (JoNure Procedures in SydneyFt Rond ConditioriA in SydneyRoad Munngerncnt in Sydney26—30题：靖根据短文内容判断给出的塔句是否正确，正确的写“T",错误的写“F”，并将答案写在答18纸上。
20XX年1月1378国开电大本科管理英语3期末考试试题及答案
20XX年1月1378国开电大本科管理英语3期末考试试题及答案20XX年1月1378国开电大本科管理英语3期末考试试题及答案一、交际用语(每小题2分，共10分) 1-5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。
1.―How did you miss your train? ―___________________ A.Well，I was caught in the traffic jam. B.What＇s your proposal? C.Never mind. [答案]A2.―I＇ve started my own software company. ―___________________ A.Could you tell me who is the owner? B.No kidding!Congratulations! C.If I had the money， I＇d start one. [答案]B3.―How did you find your visit to Qingdao，Joanna? ―___________________ A.Oh， wonderful indeed. B.I went there alone. C.A guide showed me the way. [答案]A4.―Are you going on holiday for along time? ―___________________ A.It was along time.B.Two weeks ago.C.No.Only a couple of days. [答案]C 5.―What＇s the weather like in t his area? ―___________________ A.Very well. B.It＇s rainy. C.Yes， it＇s fine. [答案]B 二、词汇与结构(每小题2分，共30分) 6-20题：阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，井将答案序号写在答题纸上。
2020秋国家开放大学“开放本科”行管专业《管理英语3》期末考试真题3试题与答案
2020秋国家开放大学“开放本科”行管专业《管理英语3》期末考试真题3试题与答案一、选择填空，从每题选项中选出一个能填入空白处的最佳选项（每题10分）。
题目1— Is it possible for you to expand business there? — ___C__选择一项：A. I like it.B. I'd love to.C. Yes, I think so.题目2— I wonder if I could use your computer tonight? — __A_选择一项：A. Sure, go ahead.B. It doesn't matter.C. Who cares?题目3Rent, electricity and insurance are all examples of the company's __A_.选择一项：A. overheadB. turnoverC. assets题目4They recommended that the amusement park________.选择一项：A. was extendedB. will be extendedC. be extended题目5They are trying to __________ the waste discharged by the factory for profit.选择一项：A. exposeB. exhaustC. exploit二、翻译为下面的句子选择正确的翻译（每题10分）。
操作提示：通过题干后的下拉框选择题目的正确答案。
1. The cost of the new project will go over budget.A. 新项目的支出将超过预算。
B. 新项目的支出将在预算以内。
C. 新项目的支出将重新核算。
2. How will the evaluation of these investments be carried out?A. 如何进行这些项目的投资？B. 如何对这些投资进行评估呢？C. 如何对这些项目进行评价？3. A credit card is an interest free short-term loan.A. 信用卡是短期的无息贷款。
「最新」1378国开电大《管理英语3》历年期末考试(第三题阅读选择)题库(分学期版)
「最新」1378国开电大《管理英语3》历年期末考试（第三题阅读选择）题库（分学期版）「最新」1378国开电大《管理英语3》历年期末考试（第三题阅读选择）题库（分学期版）[最新]1378国开电大《管理英语3》历年期末考试(第三题阅读选择)题库(分学期版) 2021年1月试题及答案Passage 1 There are three kinds of goals：short-term，medium-range and long-term goals. Short-term goals are those that usually deal with current activities，which we can apply on a daily basis. Such goals can be achieved in a week or less，or two weeks，or possibly months. It should be remembered that just as a building is no stronger than its foundation，our long-term goals can not amount to very much without the achievement of solid short-term goals. Upon completing our short-term goals，we should date the occasion and then add new short-term goals that will build on those that have been completed. The intermediate goals build on the foundation of the short-term goals. They might deal with just one term of school or the entire school year，or they could even extend for several years. Anytime you move a step at a time，you should never allow yourself to become discouraged or overwhelmed. As you complete each step，you will enforce the belief in your ability to grow and succeed. And as your list of completion dates grows，your motivation and desire will increase. Long-term goals maybe related to our dreams of the future. They might cover five years or more. Life is not a static thing. We should never allow along-term goal to limit us or our course of action. 21. Short-term goals are the ones that_________. A. motivate you over thelong haul B. might be measured for many years C. keep you engaged on a daily basis [答案]C 22. The medium-range goals are built upon_________. A. belief and success B. the motivation and desire C. the completion of the short-term goals [答案]C 23.Once we set ourselves long-term goals，_________. A. we should stick to them until we complete them B. we may change our goals as we have new ideas and opportunities C. we had better wait for the exciting news of success [答案]B 24.What does the word“static”mean in the last paragraph? A. moving B. developing C. not moving [答案]C 25. Which of the following statements is TRUE according to the passage? A. Anytime you move a step at a time，you may become discouraged.B. Short-term goals all help in achieving your long-term goals.C. Life is a static thing，thus never allowing along-term goal to limit us. [答案]B Passage 2 I＇m Michael Bush，Managing Director of Hoogle Engineering. I am pleased to welcome you here to our website and I＇d like to tell you a little about the company and its organization. Hoogle Engineering was setup in 1960.It was divided into several departments at that time，such as the sales department，marketing department，and production department. Lots of managers were employed to manage it all. Fortunately things are different now. Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business. The market is global so we need to make contact with customers worldwide，not just locally. But in the old days we were all in different departments and never spoke to each other. We had at all structure. Traditionally we had people at the first level on the shop floor，manufacturing products according to the instructions which they were given. Then you had a supervisory level of people who supervised them everyday. Then you moved up to the middlemanagement，who were doing the tasks of getting new business，and then you had the senior management team，and then you had the board，who decided the business strategy. So there were a lot of levels in the company in the old days actually. The structure today is that we form teams within teams to place people who can manufacture a product. Each team has members that can manufacture different products. The actual teams now are self-managing，so we don＇t even have team leaders. You＇ve got the teams，and then you＇ve got two people，only two people，who are what you think of as management. This is generally called flat structure. 26. Who is telling the information about Hoogle Engineering? A. Managing Director. B. Vice president. C. Accountant. [答案]A 27. How many people are employed by Hoogle Engineering? A. 50. B. 40. C. 60. [答案]C 28. Why is it necessary to make contact with customers worldwide? A. Because the market is global. B. Because we need it. C. Because communication can make people happy. [答案]A 29. Which of the following statements is NOT true? A. In the old days the staff in different departments never spoke to each other. B. There were a lot of levels in the company in the old days. C. The speaker thinks the two structures have the same functions. [答案]C 30. What kind of organizational structure was Hoogle Engineering? A. A flat structure.B. At all structure.C. A flat structure and at all structure. [答案]B 2021年9月试题及答案Passage 1 To minimize traffic jams in the city center and on major roads out of Sydney, the City＇s highway department will not agree to road closures scheduled for weekdays or Saturdays. On minor roads outside the city center, weekdays and Saturdays may be considered. You must apply for approval to do roadwork and other road-related activities, tree cutting and use of very large construction machinery, ladders etc. Please note thatapproval is needed if you plan to block the road or footpath. Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date. Roads can be closed partially or fully, depending on your requirements. Partial road closures are only allowed in light traffic areas where·there will be at least 1 lane for traffic with extra traffic control measures to make sure 2-way traffic can continue to run for the duration of the work. Any change of traffic flow will require the proposal to be treated as a full road closure. For further information about a partial road closure, please refer to Contacts. If you are organizing a parade, march or other type of street-based event, approval is also required and we recommend you choose one of our 4 preferred routes. Choosing an existing route reduces the amount of planning you will need to do. 21. As a rule, Sydney＇s highway department will agree to road closures in the city centre scheduled for_________. A. weekdays B. Saturdays C. Sundays [答案]C 22. If you want a road closed to traffic, you must complete your applications and send them to the re1evant committee at least _________before the scheduled date. A. a week B. 30 days C. two months [答案]B 23. Partial of full road closures are decided by_________.A. the requirements from applicantsB. the traffic flowC. the road conditions [答案]A 24. Which is NOT the condition for partial road closures according to the passage? A. In light traffic areas. B. On work days. C. There will be at least 1 lane for traffic during the work. [答案]B 25. Which is the best title of this passage? A. Road Closure Procedures in Sydney. B. Road Conditions in Sydney. C. Road Management in Sydney. [答案]A Passage 2 On Christmas Eve—the night before Christmas Day—children all over Britain put a stocking at the end of their beds before they go to sleep. Their parents usually tell them thatFather Christmas will come during the night. Father Christmas is very kind and hearted. He gets to the top of each house and climbs down the chimney into the fireplace. He fills each of the stockings with Christmas presents. Of course, Father Christmas isn＇t real. In Jim and Kate＇s house, “Father Christmas”is really Mr Green. Mr Green doesn＇t climb down the chimney. He waits until the children are asleep. Then he quietly goes into their bedrooms and fills their stockings with small presents. When they were very young, Mr Green sometimes wore a red coat. But he doesn＇t do that now. The children are no longer young, and they know who “Father Christmas” really is. But they still put their stockings at the end of their beds. 26. Christmas Eve is_________. A. Christmas Day B. the evening of Christmas Day C. the night before Christmas Day [答案]C 27. Father Christmas often puts presents_________. A. into children＇s hats B. under children＇s beds C. into children＇s stockings [答案]C 28. When the children were very young,_________. A. they knew that Father Christmas wasn＇t real B. they didn＇t know who Father Christmas was C. they thought their father was Father Christmas [答案]B 29. When the children are older, they_________. A. know that Father Christmas is really their father B. ask their mother to fill their stockings with presents C. know that Father Christmas is real [答案]A 30. Father Christmas comes into the house through the_________. A. window B. back door C. chimney [答案]C 2021年7月试题及答案Passage 1 To minimize traffic jams in the city center and on major roads out of Sydney, the City＇s highway department will not agree to road closures scheduled for weekdays or Saturdays. On minor roads outside the city center, weekdays and Saturdays may be considered. You must apply for approval to do roadwork and other road-related activities, tree cutting and use of very large construction machinery, ladders etc. Please note thatapproval is needed if you plan to block the road or footpath. Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date. Roads can be closed partially or fully, depending on your requirements. Partial road closures are only allowed in light traffic areas where·there will be a t least 1 lane for traffic with extra traffic control measures to make sure 2-way traffic can continue to run for the duration of the work. Any change of traffic flow will require the proposal to be treated as a full road closure. For further information about a partial road closure, please refer to Contacts. If you are organizing a parade, march or other type of street-based event, approval is also required and we recommend you choose one of our 4 preferred routes. Choosing an existing route reduces the amount of planning you will need to do. 21. As a rule, Sydney＇s highway department will agree to road closures in the city centre scheduled for_________. A. weekdays B. Saturdays C. Sundays [答案]C 22. If you want a road closed to traffic, you must complete your applications and send them to the re1evant committee at least _________before the scheduled date. A. a week B. 30 days C. two months [答案]B 23. Partial of full road closures are decided by_________.A. the requirements from applicantsB. the traffic flowC. the road conditions [答案]A 24. Which is NOT the condition for partial road closures according to the passage? A. In light traffic areas. B. On work days. C. There will be at least 1 lane for traffic during the work. [答案]B 25. Which is the best title of this passage? A. Road Closure Procedures in Sydney. B. Road Conditions in Sydney. C. Road Management in Sydney. [答案]A 2021年1月试题及答案Passage 1 Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketingbudget. Step 1: Organize financial information The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue—the minimum amount of money your company makes each month. A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go. Step 2: Determine where you want to spend marketing funds After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience. You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need consider which marketing channels will allow you to reach the right audience. Step 3: Assess data and make appropriate changes The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will havethe opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing. 21. The budget plan should be based on the company＇s reliable_________. A. expense B. income C. cost [答案]B 22. The underlined“disposable income”in Paragraph 3 means_________. A. total income B. previous income C. net income [答案]C 23. You have to be clear of _________when organizing financial information. A. the income and expenses B. the marketing fund C. the budget management [答案]A 24. The three main factors that decide how you spend marketing funds are_________. A. the money you have earned, the actual expenses and the money you will expend B. the budget amount, your past experiences and where you can reach the right audience C. the assets you have, the product and the income [答案]B 25. Keeping the budget in mind when making marketing decisions will avoid_________. A. using less than you earn B. using money unnecessarily C. using more than you earn [答案]C 2021年7月试题及答案Passage 1 To minimize traffic jams in the city center and on major roads out of Sydney, the City＇s highway department will not agree to road closures scheduled for weekdays or Saturdays. On 1103 minor roads outside the city center, weekdays and Saturdays may be considered. You must apply for approval to do roadwork and other road—related activities, tree cutting and use of very large construction machinery, ladders etc. Please note that approval is needed if you plan to block the road or footpath. Applications to have a road closed to traffic must be completed and sent to the Department＇s Traffic Calming Committee at least a month before the scheduled date. Roads can be closed partially or fully, depending on your requirements. Partial road closures are only allowed in light traffic areas where there will be at least 1 lane for traffic with extra traffic control measures to make sure2-way traffic can continue to run for the duration of the work. Any change of traffic flow will require the proposal to be treated as a full road closure. For further information about a partial road closure, please refer to Contacts. If you are organizing a parade, march or other type of street-based event, approval is also required and we recommend you choose one of our 4 preferred routes. Choosing an existing route reduces the amount of planning you will need to do. 21. As a rule, Sydney＇s highway department will agree to road closures in the city center scheduled for_________. A. weekdays B. Saturdays C. Sundays [答案]C 22. If you want a road closed to traffic, you must complete your applications and send them to the relevant committee at least _________before the scheduled date. A. a week B. 30 days C. two months [答案]B 23. Partial of full road closures are decided by_________. A. the requirements from applicants B. the traffic flow C. the road conditions [答案]A 24. Which is NOT the condition for partial road closures according to the passage? A. In light traffic areas. B. On work days. C. There will be at least 1 lane for traffic during the work. [答案]B 25. Which is the best title of this passage? A. Road Closure Procedures in Sydney. B. Road Conditions in Sydney. C. Road Management in Sydney. [答案]A Passage 2 Uncle Li and Uncle Wang are good friends. They live next to each other and their farms are both at the foot of the mountain. So they can help each other. But neither of them likes to use his head. They＇re both poor though they work hard. Most villagers have built new houses, but they still live in the low and broken houses. They never find out why. Once Uncle Li went to town to buy some medicine for his wife. In the town he heard the apples in a city were expensive. He told Uncle Wang about it as soon as he went back. They decided to carry some apples to the city. They borrowed some money from their friends and bought nearly 1, 000kilograms of apples in the villages and carried them to the city on a tractor. Bad luck! A lot of apples have already been carried there when they arrived. A few days later they had to sell them at a low price (价格）. They felt unhappy and returned to their village. “I can＇t understand why we sustained (蒙受）losses in business while others always profit (盈利）” Uncle Li asked one day. “The tractor was too small.” Uncle Wang said without thinking. “We＇11 carry more apples on a truck next time!” “I agree!”said Uncle Li. “How foolish (傻的）we were!” 26. Uncle Li and Uncle Wang live in the low and broken houses because_________. A. they hope to save money B. they＇re both poor C. their farms are at the foot of the mountain [答案]B 27. The two farmers carried the apples to the city to_________. A. make a Journey B. make a profit C. meet their friends [答案]B 28. The tow farmers had to sell their apples at a low price because_________. A. theirs weren＇t as good as the others＇B. they forgot to carry them on a truck C. a lot of apples had been already carried to the city [答案]C 29. Uncle Li and Uncle Wang were unhappy because_________. A. they had sustained losses in business B. they had lost some money in the city C. something was wrong with the tractor [答案]A 30. Which of the following is true? A. The two farmers found out why they were poor.B. The two farmers will soon get rich.C. Neither of the farmers is clever. [答案]C 2021年1月试题及答案Passage 1 Without good budget management, you are likely to overspend on marketing accidentally.15 Here are three steps that help to make a good marketing budget. Step 1: Organize financial information The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue - the minimumamount of money your company makes each month.16 A realistic budget plan will always focus on the income that exceeds the expenses, 17 not the total revenue that comes in. When you have determined the amount of disposable income available for the company , you should determine where the money will go. Step 2: Determine where you want to spend marketing funds After you know the total amount available to spend on marketing , the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience. You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also , you need consider which marketing channels will allow you to reach the right audience. Step 3: Assess data and make appropriate changes The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. 18 If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else. Assessing the data is a vital part of creating an effective marketing strategy. 19 Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. Y ou have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing. 21. What should the budget plan be based on? A. The company＇s reliable expense. B. The company＇s reliable income. C. The company＇s reliable cost. [答案]B 22. What does“disposableinco me” mean in paragraph 3? A. Total income B. Previous income. C. Net income. [答案]C 23. You have to be clear of _________when organizing financial information. A. the income and expenses B. the marketing fund C. the budget management [答案]A 24. The three main factors that decide how you spend marketing funds are_________.A. the money you have earned, the actual expenses and the money you will expendB. the budget amount, your past experiences and where you can reach the right audienceC. the assets you have, the product and the income [答案]B 25. Keeping the budget in mind when making marketing decisions will avoid A. using less than you earn B. using money unnecessarily C. using more than you earn [答案]C 2021年7月试题及答案Passage 1 I＇m Michael Bush, Managing Director of Hoogle Engineering. I am pleased to welcome you here to our website and l＇d like to tell you a little about the company and its organization. Hoogle Engineering was set up in 1960. It was divided into several departments at that time, such as the sales department, marketing department , and production department. Lots of managers were employed to manage it all. Fortunately things are different now. Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business. The market is global so we need to make contact with customers worldwide, not just locally. But in the old days we were all in different departments and never spoke to each other. We had a tall structure. Traditionally we had people at the first level on the shop floor, manufacturing products according to the instructions which they were given. Then you had a supervisory level of people who supervised them every day. Then you moved up to the middle management, who were doing the tasks of getting new business, and then you had the senior management team , and thenyou had the board , who decided the business strategy. So there were a lot of levels in the company in the old days actually. The structure today is that we form teams within teams to place people who can manufacture a product. Each team has members that can manufacture different products. The actual teams now are self-managing, so we don＇t even have team leaders. You＇ve got the teams, and then you＇ve got two people, only two people, who are what you think of as management. This is generally called flat structure. 21. Hoogle Engineering was set up in_________. A. the nineteenth century B. the twentieth century C. the twenty first century [答案]B 22. There are many different _________of management in a tall structure. A. kinds B. levels C. functions [答案]B 23. People in a flat structure usually work in_________. A. departments B. families C. teams [答案]C 24. All of the following statements are true according to the passage EXCEPT that_________. A. communication in the company is becoming more and more important B. the author thinks the two structures have the same functions C. there are more individual responsibilities in the flat structure [答案]B 25. The best title for the passage would be “_________”. A. Organization Structure in Hoogle Engineering B. History of Hoogle Engineering C. Success in Hoogle engineering [答案]A Passage 2 The 2014 Ebola outbreak is the largest in history and the first Ebola outbreak in Test Africa. Although the current epidemic does not cause a significant risk to other nations, many countries, including China and the United States of America, have actually been working closely with the Ebola hit states. For example, the US Centers for Disease Control and Prevention (CDC) is taking precautions at home besides its activities abroad. CDC＇s team of “virus hunters” is supported by specialized public health teams both in West Africa and at the CDC Atlanta headquarters. Together, they offer continuoussupport to save lives and protect people. CDC works closely with a number of US government agencies, national and international partners. CDC＇s experience of working with Ebola is important to the World Health Organization＇s growing West Africa Ebola response. On Sept. 2, 2014 , CDC Director, Tom Frieden called for more international partners to join this effort. “The sooner the world comes together to help West Africa, the safer we all will be. We know how to stop this outbreak. There is a window of opportunity to do so-the challenge is to scale up the massive response needed to stop this outbreak. ” CDC＇s response to Ebola is the largest international outbreak response in CDC＇s history with over 100 disease specialists on the ground in West Africa , supported by hundreds of public health emergency response experts stateside, activated at Level 1, its highest level, because of the significance of this outbreak. The CDC supports affected countries to establish Emergency Operations Centers at national and local levels and helps countries track the epidemic including using real-time data to improve real-time response. Efforts in West Africa to identify those infected and track people who have come into contact with them are improving. The CDC is operating and supporting labs in the region to improve diagnosis and testing samples from people with suspected Ebola from around the world. Local health care systems are strengthened through communication, coordination with partners and training on infection control for health care workers and safe patient treatment. 26. How could we describe the 2014 Ebola outbreak? A. The first one in western countries. B. 1t did not ever threaten West Africa. C. Not the first but the largest e. [答案]C 27. The 2014 Ebola outbreak response was_________. A. an American stateside activity B. an international activity C. a regional activity [答案]B 28. What does the underlined word “massive” mean inParagraph 3? A. Huge. B. Quick. C. Urgent. [答案]A 29. How many disease specialists from CDC have gone to West Africa for the Ebola response? A. Less than 100. B. A hundred. C. 10re than 100. [答案]C30. What action does CDC take to respond to the large Ebola outbreak?A. Work closely with governmental, national and international partners.B. Call for more partners to join this effort.C. Establish Emergency Operations Centers. [答案]A 2021年1月试题及答案Passage 1 I＇m Michael Bush, Managing Director of Hoogle Engineering. I am pleased to welcome you here to our website and l＇d like to tell you a little about the company and its organization. Hoogle Engineering was set up in 1960. It was divided into several departments at that time, such as the sales department , marketing department , and production department. Lots of managers were employed to manage it all. Fortunately things are different now. Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business. The market is global so we need to make contact with customers worldwide, not just locally. But in the old days we were all in different departments and never spoke to each other. We had a tall structure. Traditionally we had people at the first level on the shop floor, manufacturing products according to the instructions which they were given. Then you had a supervisory level of people who supervised them every day. Then you moved up to the middle management, who were doing the tasks of getting new business, and then you had the senior management team , and then you had the board , who decided the business strategy. So there were a lot of levels in the company in the old days actually. The structure today is that we form teams within teams to place people who can manufacture a product. Each team has members that can manufacture different products. The actual teams now are self-。
2021国开大学电大本科《管理英语3》期末试题及答案(试卷号：1377)
国家开放大学电大本科《管理英语3》期末试题及答案〔试卷号:1377〕2022盗传必究一、交际用语(共计m分,毒小通2分)1-5聘:选择正蜘的堰句完成下面对话,并将答案庠号E在答题给上。
I How did you miss your tniin*A. WrIL I wa^ raui?ht In thr tvMiv ianuIL Whm、yrmr propcmil?C- Nrvrr mind,2. 11 vc slArtt'd my nwh noftwnrr ciimpnny.A. you tell me whu U the owner7. •K Nu kidding! Congmtulniion^!C 1( I hud the rnonryt Kd A tart one.3. —How did you find your visit tn Qmg<lnu> Joann^MA. ()h> wonderful mdce<L H,1 went there nlone^C. A guide Mhowed me the way.- Arr you gainR on holiday far o lonu »inie?A< It was ■ lang time<FL I wo werk» ago<C. No. Only a couplt of5. —What9s the weather like in thit» area?A. Very well. H 1t F s rniny.C Ys. it*s (inc.二.伺汇与结构(共计30分,每小题2分)6-20 18:88读下面的句子,从A、H.C三个逸顷中选出一个健域入空白处的正确逃项.并将答案序号写在答ata±c6. He gnvr up ht< study in rollrgc in _____________ •A. bundleB.如pflirC. mh7they luve « hn o( ^pplir«nrn> they cAn'r find thr people they w«nt.A・ Though B. B CCRUBVC Thtrcforc (X However& Whs _________ OM plMimrch A crrdh enrd CAII br n powerful hnunciMl lootA< use UBinxC. u»cd9. Whrn you nn n f t |ihypiicnlly handniK someone rnnnry or n check for n • youwill (crl you «rc spending free money<A. purpoteB. purneC ・ purchAnc10B I bouwlw n nrw cur last month, but Imy uld car yet.A. did not Bell 氏 havr not holdC. hud not wold1" I don f 1 think nnyntie inn ncrunr himnot lining honcut. A. ofH. with(\ Bbout12.(irucr dor»n *! «pr«k ErrncK. I )oea Mnry ipcnk Erenchy She docMn'ii _ .•A. chherH ・ nehhef;C loo13. We have uprnt nil of our *p»rr tmira• our np«re m (itiry> un the prujrct.A- ah Moan aa H. at lonfl 〞C. a> well n»Mr ! hrunl thut you n .dly hnd ・ wnndrrlul timr nt lohn'* hirthd/iy pnrty e?A. didn 9t tB. didn 1! yuuC hiuhi't you15. UruM no circumtuncc _________ «o trll lies ro pnrentji.A. childrrn nrr allowed il. »rr children allnwcd C< will children Allowwith Mark «boui thifi tomorrow^ K srntenerwith M) I Wfl«n f i nblr !O buy rvrn » hEtlr o ( w"<r 1K littleC. frw18. Allnn i> looking larwanl toIk meetingC. be mrclinuinforniAtion from the IntrrnriiK offer(二 BCCCR*20. Supcrvuorw «huuld mnke a h»i o< pest control msuw 2 2】6. Pm «alng to have aA. speechmoneyA. nny you in summer hohduy.A. mm ［土 praplc now CAH cnmlyK «d»pted〔• taken三、AB 读UN 〔共M 分.<»小明'分〕21-25 Oh «lit 下列蝴文,从AJLC 三个m 中坎出一个正 W ,并将善5d ・雌上.Piuwe IThere m three kmcin of K (M I HI whort trim, medium r«n«e nnd long.term gonlM. Shon- TE T FN KCIM U are those that u.unlly deal with current aetivitie*. which we can apply <»n M 如ly ba.it. Such cun be achieved In B week m i or two wcekw or possibly mpniht. !i should l.r rrmembered that iliM o i. building h no MruhMer than " fourHUiion. our long tcrm guxlfe cunnot ntnount to very much without the nchicvcmmt o( aohd ^orf^trrm «oiiN. Upon complelmK our nhori term Hoah. wr thouhi d" the ocmmg md then ndd new >hnrt. trrm K o A |f* thM will build on ihnj»r that hnve been complrird.【h,・ miEwdg Kanb build on the kmiuhtian ul ihr 4wimrm —岫 might deal WUh n,M onc ,enn 湖 Sool M theentire "h 心 y 顷.or they could even 顽m — hr 心m 】 gm Any time you move A Mcp at n tig, you 山mid nrvrr Mluw yonMell in huromr 山gggMr overwhelmed. A> you vumpkic rach Mcp. ynu will mfuere ihr belief in yowrnWHty 10 Krow・f <L Ami z yuur h«t 讪 ramplrtinti ycn.r m<»t,v (.non 顽d 也in will invrra»r.term K (mb may ho f 血 io uut drran.R nl ihr InTuru They m 电hi cover fivo yg ・"mg. Life ,、山 ","7" tg * should 「nllr.w .由叫 trr rn 时讪 M Htnii tta ot our coursic of u fion.21. Shorten rn giinh ■冷 thn ohm that ______mohvMtc ynn ovrr the long hnul H ・ niighi l>r mm 传tuerd lor ninny yrnrF C ・ kci?p you mgugcd on a dnily h 心m22. I hr malhtrn ran^r gcial.H nrr built upon ___________ .A. hrlirf and Miicccttfi■ thr inntivurioii nnd desireC thr cumpkfion o( thr Mhort trrrn gnl ・23. «)nrr wr <nifMr|vr« long thrni gua|— _.A. wr xhoultl *lirk to them until wr Erucic*扑 themKxchm 加 our HO«b n> wr lvm ・ MW ld< .nd 叩pgunHi 〞C hud bctlrr w 前 for the exclfiim Mw —of .mm 心 " Whm drxw thr word 侦丽L maun in ihr haf (岫A. movingdcv^laptnit C. nut moYitigm Whkh of dlr lollowinw Mnh iricniR in TRUE 顷wdg 单 tu 血呻河叩 A ・ Any hrnr you movr 0 <irp m 41 time, you m 〞 become dfmZrmplayctA. givenH Short irrm KUU I R nil hrlj» in nchicvirig your long*-teem ffwds(-I Hr 141 n utAtiv ihing. thui* ncwr allowlnff M hm. trrrn u<>nl in limit HR.2&—矛IB:阅读下列短文,从AJhC三个选项中选出一个正确答案,井将答案序号写在答*8 蛾上。
本科管理英语3期末考试试题及答案
本科管理英语3期末考试试题及答案2021年9月1378国开电大本科管理英语3期末考试试题及答案一、交际用语(每小题2分，共10分) 1-5题：选择正确的语句完成下面对话，并将答案序号写在答题纸上。
1.―I＇m leaving for Shanghai tomorrow. ―___________________ A. See you later. B. Have a pleasant trip! C. Let＇s go out for a drink. [答案]B2. ―Sorry, I made a mistake again. ―_________Practice more and you＇11 succeed. A. Never mind. B. Certainly not. C. Don＇t mention it. [答案]A3. ―I＇m dog tired. I can＇t walk any further, Tommy. ―_________, Jenny. You can do it. A. No problem B. Come on C. No hurry [答案]B4.―You look upset._________ ―I broke a traffic rule and was stopped by a policeman this morning. A. That＇s all right.B. You got a big fine, didn＇t you?C. Anything wrong? [答案]C5. ―___________________ ―It＇s probably somebody that dialed the wrong number. A. Why isn＇t Mary teaching here this term? B. Can you recommend something a girl will really like? C. Aren＇t you going to answer the phone? [答案]C 二、词汇与结构(每小题2分，共30分) 6-20题：阅读下面的句子，从三个选项中选出一个能填入空白处的正确选项，井将答案序号写在答题纸上。