剑桥商务英语高级题目
剑桥商务英语高级-128_真题-无答案
剑桥商务英语高级-128(总分84,考试时间90分钟)Exercise 1From the group of words and expressions below, choose the word, or expression that is being described.A．market research B．packaging C．subsidiaryD．mail-**pany E．retailing F．packingG．quantity discount H．promotion I．credit facilitiesJ．chain store K. branding L. co-operativeM．the media N．consumer durables O．bulk buying1. Money which is deducted for a large amount of goods being bought.2. A company which belongs to a larger group controlled by one **pany.3. An organization where all customers receive dividends and shareholders only have one vote no matter how many shares they have.4. A warehouse which supplies goods through agents or direct to customers who select from catalogues.5. Goods, which will last a long time, like refrigerators and radios.6. Offering small gifts or **petitions to sell a product.7. Allowing customers time to pay for purchases.8. Newspapers, magazines, periodicals, radio and TV.9. Researching the possibilities for sales.10. Buying mass quantities.11. Giving a product a name.12. Designing a product so that it will be attractive.13. Wrapping a product up to send.14. Selling products direct to consumers.15. Group of stores trading under one name.Exercise 2Some nouns take an 's' to become plural, but with uncountable nouns there is no change. Which of the following nouns need 's', and which must remain unchanged?1. opportunity2. information3. advice4. supply5. fruit6. production7. furniture8. equipment9. organization10. salary11. prestige12. amalgamation13. trafficExercise 3Some nouns can be preceded by a or an (the indefinite article) or must be preceded by some (affirmative), or any (negative/questions). Group the nouns below into those using a/an and thosetaking some/any.1. consumer, production; transport; dollar; money; cutlery; barter; commerce; interest (the cost of borrowing money); brand; capital (money); advertisementExercise 4Complete the following letter of enquiry with the correct proposition.February 12, 2007Dear Sir/Madam,I am a Chinese student (1) the University (2) Guangzhou doing a Master's Course (3) Business Studies, and I intend to spend six months (4) England, (5) June this year, preparing (6) the Business English Certificate Higher.Your college was recommended (7) me (8) a fellow student and I would like details (9) the Business English Certificate Higher course, including fees and dates.Could you also let me know if you can provide accommodation (10) me (11) Brighton (12) an English family.Thank you for your attention, and I look forward to hearing from you soon.Yours faithfully,Zhang Lulu1.2.3.4.5.6.7.8.9.10.11.12.Exercise 5Read this reply to a letter of enquiry. Underline the words in the letter which correspond to the words and phrases below.1. selling through shops2. reply3. set up4. conditions5. be sorry6.up-to-date 7. range 8. extremelyJuly 11, 2006Dear Mr. Franklin:Thank you for your enquiry of 6 July in which you expressed an interest in retailing a selection of our products in your shops in America. Please find enclosed our current brochure and price list.In response to your request for a 20% trade discount, we regret that we cannot offer more than 15%. However, we do give a 5% quantity discount on orders over $50,000.We are sure that you will agree that these terms are **petitive. We are confident that we can deliver within two months as you require, but wish to emphasize that payment will have to be by sight draft until we have established a business relationship.Thank you for your interest and we hope to hear from you soon.Yours sincerely,Mark JwinSale managerExercise 6True or False1. Consumers purchasing convenience goods will shop around **pare quality and price of similar products.A. 正确B. 错误2. As new consumer needs are identified, firms tend to expand both their product lines and product mix.A. 正确B. 错误3. Demographics can be used to identify a target market.A. 正确B. 错误4. During a recession, the demand for specialty goods tends to increase.A. 正确B. 错误5. Price skimming is a **monly used in **petitive markets.A. 正确B. 错误6. A change in interest rates can have a major impact on consumer demand.A. 正确B. 错误7. E-marketing is highly successful in domestic (U.S.) markets, but the high cost of shipping has prevented U.S. companies from using it successfully in foreign markets.A. 正确B. 错误8. A change in credit terms can affect a firm's sales.A. 正确B. 错误9. Warranties can be used to achieve product differentiation.A. 正确B. 错误10. Firms should use penetration pricing if their products are price-inelastic.A. 正确B. 错误Exercise 7Choice1. Prices firms pay for supplies or materials directly influence their ______A．operating expenses.B．operating revenues.C．dividends.D．stockholders' equity.E．economic assets2. An increase in the general level of prices of products and services over a specified period of time is called ______A．inflation.B．stagflation.C．unemployment.D．disinflation.E．equilibrium.3. A typical demand schedule shows that ______A．as price decreases, quantity demanded will also decrease.B．as price decreases, quantity demanded will increaseC．quantity supplied can never be less than quantity demanded.D．the total quantity of goods consumers want to buy will fall during periods of inflation.E．a firm can always increase its revenue by increasing the prices it charges for its products.4. A supply schedule shows ______A．the relationship between quantity supplied and quantity demanded.B．how the quantity firms supply in the market affects their total profits.C．the quantity firms are willing to supply at each possible price.D．the average cost of supplying various quantities of a good.E．the relationship between the amount of labor and other inputs the firm employs and the quantity of output the firm can produce.5. At the equilibrium price for a product, the ______A．firms in the market are maximizing their total revenue.B．consumers in the market have spent all of their income.C．firms in the market are maximizing their total output.D．firms in the market are just breaking even.E．quantity demanded by consumers equals the quantity supplied by firms.6. If the market price of a good is above the equilibrium price ______A．a surplus will exist, which will put downward pressure on the prices.B．the supply curve will shift to the right as firms rush to take advantage of the high price.C．the demand curve will shift to the left as consumers decrease the quantity they buy.D．the government will intervene to force the price downward.E．a shortage will exist, which will force the price even higher.7. If the market price of a good is below the equilibrium price ______A．quantity demanded Hill exceed quantity supplied, resulting in a shortage.B．quantity demanded Hill exceed quantity supplied, resulting in a surplus.C．quantity supplied will exceed quantity demanded, resulting in a shortage.D．quantity supplied will exceed quantity demanded, resulting in a surplus.E．the supply curve will shift to the left and the demand curve will shift to the right.8. An increase in the demand for a product is likely to cause ______A．a matching decrease in supply.B．an increase in the equilibrium price.C．the supply curve shift to the right.D．a decrease in the equilibrium price.E．the government attempt to increase production quotas.9. If consumer incomes increase, the effect consumer decisions about how much they want to buy can be shown by ______A．shifting demand curve outward (to the right).B．shifting supply curve outward.C．shifting the demand curve inward (to the left).D．moving downward to the right along the demand curve.E．shifting the supply curve inward.10. Firms can ensure responsibility to customers by ______A．safe manufacturing techniques.B．proper disposal of toxic waste.C．employee diversity programs.D．soliciting feedback about products.E．full financial disclosure.11. ______ represents the collective consumer demand that businesses satisfy their needs.A．Conservationism.B．Consumerism.C．Social responsibility.D．Business ethics.E．Recycling.12. All of the following describe the products or services provided by successful firms except ______A．obsolete.B．reasonably priced.C．adequate quality.D．desired by customers.E．customer satisfying.Exercise 8True or False1. The responsibility of firms toward customers can be enforced by specific groups of consumers.A. 正确B. 错误2. The government protects consumers by regulating the quality of some products that firms produce.A. 正确B. 错误3. Deregulation results in lower prices for consumers.A. 正确B. 错误4. In recent years, pollution laws have become less stringent.A. 正确B. 错误5. **monly sue firms for product defects or deceptive advertising.A. 正确B. 错误6. Marketing managers are primarily responsible for providing accurate financial information to creditors and investors.A. 正确B. 错误7. A firm must satisfy its customers by providing the products or services that customers desire ata reasonable price.A. 正确B. 错误8. Sales promotion consists of forms of promotion such as coupons, product samples, and rebates that support advertising and selling.A. 正确B. 错误9. A firm's marketing mix blends the four elements of marketing strategy—product, distribution, promotion and price—to satisfy chosen customer segments.A. 正确B. 错误10. Marketing research is the process of collecting and evaluating information to help marketers make effective decisions.A. 正确B. 错误Exercise 9Jack Frank, Sales Director of Data Unlimited PLC is organizing a sales conference for forty sales representatives to attend a two-day presentation by two advertisers who are promoting a new line of products.1. As Mr. Frank, write a letter to the Conference Centre based on the following information:· Your address: Data Unlimited PLC, Data House, Chang'An Revenue, Beijing.· Conference Centre: The International Hotel, Waterfront Roads, Shanghai.· The hotel was recommended by associates and you want a conference room for forty reps for a two-day presentation.· Dates of conference: 8 and 9 June 2007. You will need conference room and facilities from 09.00 to 18.00 on both days.·Requirements: full seating, presentation platform, dais, public address system, screen for slides, full video equipment and facilities for recording. You will supply your own display materials.·Refreshments: coffee/biscuits at 11.00, four-course meal in restaurant with table wine, tea/snacks at 16.00.· Finish by asking for confirmation that the centre will be available.。
剑桥商务英语高级-111
剑桥商务英语高级-111(总分：100.00，做题时间：90分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：1，分数：8.00)AE-GAMESJohn and Stephanie both wanted a complete career change. Selling children's games over the internet seemed a foolproof idea, but their biggest challenge was to secure financial backing. First they contacted numerous venture capitalists, but from the response of the few that would even talk to them, they realised they would get nowhere until they had spelt out in detail how they intended to turn their concept into reality. So the next step was to work with a group of start-up consultants, to devise a business plan making their expected revenue streams more precise.BSUREKSue and Derek's plan was to sell clothes over the internet. After a shaky start, leading to serious cash flow problems, which meant they occasionally had little to live on, they realised they would have to advertise much more seriously: on the internet, they used online marketing tools to the full to produce increases in traffic, and combined this with intensive publicity outside the internet. Within six months they had built a large customer database, at which stage it was necessary to begin looking for capital to build the business.CWONDERWEBTwo senior advertising executives, frustrated with the pace of change in an industry they felt was failing to take advantage of new media, Sally and Sue were keen to translate their advertising and marketing skills into an online environment. To their surprise, they found that many websites seemed to have been developed without taking any account of users' needs. Sure that the opportunity was ripe for a business with a strong marketing proposition, they started offering marketing services to other small online businesses.DSUPERGIFTSMichael and Tony set up a company to sell up market gifts, such as glassware and porcelain, online. The niche market they have identified is professional and affluent, a group which their research revealed is increasingly internet literate, is looking for exceptional goods at the right price and has high service expectations. A low-level marketing campaign generated more than 2000 customers, with a high-value average order. The entire system from web order to delivery is proving to be highly successful, with all orders being fulfilled within the advertised five days without any returns or breakages.EABBIE'SThe first phases of the company's growth have been funded through a mix of personal investment, foregone salaries and bank overdraft. The next phase will be crucial. Their biggest challenge will be to distinguish themselves from a plethora of competitive sites, most of which are spending far more than they are. To stand out from the crowd, Paul and Abbie are working to target and reach their audience better, and generate higher sales, but of necessity without increasing their budget. The company's total marketing vision will be the key to success.（分数：8.00）(1).These people have not paid themselves out of their company's income so far.（分数：1.00）填空项1:__________________ （正确答案：E）解析：(2).These people had knowledge which they wanted to exploit in a different type of company.（分数：1.00）填空项1:__________________ （正确答案：C）解析：(3).These people's initial efforts to obtain start-up funding were unsuccessful.（分数：1.00）填空项1:__________________ （正确答案：A）解析：(4).These people have developed a very effective process for handling sales.（分数：1.00）填空项1:__________________ （正确答案：D）解析：(5).These people devised a mixed media approach to advertising.（分数：1.00）填空项1:__________________ （正确答案：B）解析：(6).These people felt that they could improve companies' focus on customers.（分数：1.00）填空项1:__________________ （正确答案：C）解析：(7).These people intend to make their marketing more cost-effective.（分数：1.00）填空项1:__________________ （正确答案：E）解析：(8).These people are targeting a relatively small number of discerning clients.（分数：1.00）填空项1:__________________ （正确答案：D）解析：三、PART TWO(总题数：1，分数：6.00)Shoppers wary of 'premium' goodsOne of the marketing industry's favourite terms is 'premium' - usually taken to mean 'luxury' or 'top quality'. The ideal is to create a premium car, wristwatch or perfume - something that appears to transcend the ordinary. When they succeed, marketers are able to charge high prices for the resulting product.However, manufacturers should take note of a recent survey of shoppers' attitudes to so-called premium goods. (9) In fact, the tag seems to have become devalued by overuse.Consumers of all socio-economic backgrounds are very keen to buy the best - but not all product categories lend themselves to a premium status. 'Premium' can be used in any category where image is paramount, and that includes cars, toiletries, clothes and electronics. (10) Banking and insurance are typical of this second group.More than 70 per cent of consumers interviewed in the survey said that a premium tag on everyday items such as coffee or soap is an excuse to charge extra for products that don't always have extra benefits. (11) The prevalence of such a suspicious attitude makes life hard for the marketers. While the word 'luxury' had a clear and definable meaning among respondents - most related it to cars - 'premium' was found to be harder to define. Oddly, the only category apart from cars where 'premium' was understood to mean something specific was bread. (12) Several respondents said they would never pay much for a standard sliced loaf but on special occasions would happily pay double for something that qualifies as a treat.Packaging was found to be an important factor in charging extra for premium products, with sophisticated design enabling toiletries, electronics or food items to sell for far more. Shoppersare willing to pay extra for something that has had thought put into its outward appearance. (13) Yet the knowledge has no impact on their choice.The profit margin on premium-priced toiletries and beauty items can be as much as 300--400 per cent - and in excess of 500 per cent for hi-fi and other electronic goods. (14) In a crowded marketplace such as cars or mobiles, it's far more difficult to achieve this transformation than you might think.A The term is less effective, however, in areas where style and fashion play a smaller role.B The product hidden behind this attractive exterior may be exactly the same as an item selling for half the price, and shoppers may be quite aware of this.C The results suggest that the term 'premium' means very little to consumers.D A fifth of them went further, and dismissed the very word as simply a way of loading prices.E It follows that price and utility are not the only factors in play when it comes to purchasing decisions.F With such an incentive, the challenge for marketers is to find the triggers that can turn an ordinary product into something consumers will accept as premium.G The survey found that consumers were prepared to pay top prices for speciality items, just as long as prices for everyday products remained low.H When they succeed, marketers are able to charge high prices for the resulting product.（分数：6.00）填空项1:__________________ （正确答案：C）解析：填空项1:__________________ （正确答案：A）解析：填空项1:__________________ （正确答案：D）解析：填空项1:__________________ （正确答案：G）解析：填空项1:__________________ （正确答案：B）解析：填空项1:__________________ （正确答案：F）解析：四、PART THREE(总题数：1，分数：6.00)Bruce Petter has not always been an executive. He started his career pumping petrol at a filling station, as he explains: 'After I left the army, my friend's father, who was Managing Director of a petrol company, recommended that I go into the oil industry. My great- uncle was running our own family petrol company, and I learnt the ropes at a petrol station. I subsequently married the daughter of the Marketing Director but this did not make for the happiest of scenarios. Depending on which side of the family they came from, my relatives thought I should support either my great-uncle or my farther-in-law, so I decided the time had come for me to leave the warring factions to fight it out among themselves and move on.'He became founding Director of the Petrol Retailers Association. But after a few years he decided, 'I was getting to the stage where I wanted to move on again, so when I heard about the Management Consultants Association (MCA) post, I applied.'He was aware that the selection process for the head of any trade association would, by definition, be protracted because of the difficulty of getting very busy people with mainstream business interests together. The association had 30 member companies at the time, representing a large proportion of the best-known names in the sector, and 'they all wanted to have a look at this individual who had applied to represent their interests, so I saw an awful lot of the membership'.His principal area of expertise, he feels, is in running a trade association and the briefing that he has been handed suggests that this will be of prime value. 'If you were to ask me if I was ever going to be an expert management consultant, the answer would be no. But I am, I hope, able to articulate their views, to push through policies they want to see in operation and to improve their image. I hope to make management consultancy a powerful voice in government and industry.'The President of the MCA confirms what landed Petter the job. 'We saw a lot of people, but there were three things in particular that impressed us about Brace. His experience of running a trade association was key and it seemed to us that he had a good understanding of how to relate to and inspire a membership made up of very busy partners, often in very large but also some considerably smaller firms. We are also aware that management consultancy is not always portrayed in a favourable light and he has done quite a bit of work on public image and has some very positive views in this area.'So, Mr Petter has taken over from retiring Director Brian O'Rorke, and a change of mood is now in the air. O'Rorke was at the helm for 13 years and his successor is reticent when it comes to predicting how his own approach will differ. 'Brian did a magnificent job of sustaining the Association, of holding it together through thick and thin.' I detect a 'but' in his voice. But? 'I think if you ask anybody who or what the MCA was under his direction, the temptation would be to say "Brian O'Rorke". 'Petter feels his own style will be very much determined by the objectives of the members: he sees himself as a channel for those aims. 'I don't want the MCA to be perceived as Bruce Petter's empire, but rather the members' empire,' he says. Mr Petter clearly has a difficult task ahead, but many of his staff will welcome a more open, modem style and there's every indication he will be a success.（分数：6.00）(1).What do we learn about Bruce Petter in the first paragraph?（分数：1.00）A.He likes to think of himself as a loyal person.B.He has a negative view of family-run businesses.C.His military background came in useful later in his career.D.An awkward situation influenced the development of his career. √解析：(2).When Petter applied for the post of Director of the MCA, he knew that（分数：1.00）A.a decision was likely to take a long time. √B.not everyone in the Association was interested in him.C.he would have to face intense competition.D.some members would oppose his appointment.解析：(3).What does Petter believe he is able to change?（分数：1.00）A.the views the MCA holds on industryB.the way in which the MCA decides on policyC.how the MCA is perceived by other people √D.the MCA's relations with other trade associations解析：(4).Which of the following does the MCA President mention as a reason for appointing Petter?（分数：1.00）A.his ability to motivate members of an association √B.his experience of working in different tradesC.his broad network of business contactsD.his previous work in management consultancy(5).The writer notices that, when Petter talks about his predecessor, he（分数：1.00）A.expresses some regret for how the Association dealt with him.B.thinks he had been there for too long.C.questions changes he made within the Association.D.indicates he has mixed feelings about his leadership styl √解析：(6).Petter says his aim as Director of the MCA is to（分数：1.00）A.modernise the Association.B.carry out the Association's wishes. √C.set an example of firm leadership to his staff.D.expand the membership of the Association.解析：五、PART FOUR(总题数：1，分数：10.00)Sickness at workSmall firms are counting the cost of sickness among employees. Research estimates that illness cost small businesses in Britain a month and a half in lost (21) last year. A recent (22) of more than 1,000 small and medium enterprises revealed that last year the average small business lost around 42 days through staff phoning in sick, and that this had a serious (23) on 27 per cent of smaller companies.Just over one in ten employees took time off for seven days in a(24) Of these, 9.5 per cent were ill for a week on more than one occasion. In Britain, employees can take sick (25) for up to a week before they have to produce a medical certificate. Owner-managers were far less likely to be off sick than their staff: 3.3 days on average, compared with the 10 days taken by employees.The head of the research team said, 'The most common (26) of absence was minor illness, such as colds or flu, but back strain, fractures and the like (27) for very nearly as much. Of greater (28) is that more that 40 per cent of employers felt that their employees' sickness may not have been genuine.'Employers can do more to protect themselves by drawing up adequate (29) of employment that outline the company's sick pay (30) Enhanced sick pay is then at the employer's discretion.（分数：10.00）A.capacityB.productivity √C.capabilityD.efficiency解析：A.reportB.enquiryC.statementD.survey √解析：A.resultB.consequenceC.impressionD.impact √解析：A.row √C.seriesD.sequence解析：A.leave √B.breakC.timeD.absence解析：A.reasonB.symptomC.cause √D.motive解析：A.contributedB.accounted √C.totalledD.credited解析：A.concern √B.anxietyC.regardD.bother解析：A.detailsB.itemsC.particularsD.terms √解析：A.ideasB.notionsC.policies √D.intentions解析：六、PART FIVE(总题数：1，分数：10.00)Employment with Kinson plcStaff Support Advisers requiredWe are a newly-formed division of Kinson plc, one of the UK's largest quoted companies, and provide business customers (31) solutions that combine leading-edge e-commerce technology and an integrated nationwide customer support network.The formation of this new division has created a number of exciting and challenging roles within the call centres of two (32) our seven sites. We have vacancies (33) Staff Support Advisers. Working closely with the Business Managers, your job will (34) to gear the business up for the challenges ahead by implementing a programme of radical change. When completed, this programme will enable the management team to use our people resources more effectively, and (35) so doing facilitate the implementation of our company's business plan. You will be involved in all aspects of human resources activity, including providing advice and guidance to your business partners and policy development, in (36) to implementing any training and development initiatives the company may launch from time to time.We are looking for talented individuals (37) good generalist grounding has been gained in a customer services or customer-focused environment where your flair and ideas (38) currently being underused. You must be able to influence business decisions from a human resources perspective and create innovative solutions. You should also be a resilient, adaptable team player, as (39) as having a track record of coaching others. In return, an excellent salary and benefits package is (40) often The successful applicant will have the advantage of outstanding opportunities for personal development and advancement.（分数：10.00）填空项1:__________________ （正确答案：WITH）解析：填空项1:__________________ （正确答案：OF）解析：填空项1:__________________ （正确答案：FOR）解析：填空项1:__________________ （正确答案：BE）解析：填空项1:__________________ （正确答案：BY/IN）解析：填空项1:__________________ （正确答案：ADDITION）解析：填空项1:__________________ （正确答案：WHOSE）解析：填空项1:__________________ （正确答案：ARE）解析：填空项1:__________________ （正确答案：WELL）解析：填空项1:__________________ （正确答案：ON）解析：七、PART SIX(总题数：1，分数：12.00)CHIEF EXECUTIVE’S REVIEWThe prime focus for management recently has been the integration into the Group ofDamon Beds. This acquisition is very much greater part of our strategy to grow our41 presence in the UK branded furniture market. We are neither convinced that42 leveraging the proven brand management expertise of which we are proud is the43 optimum route to continued and sustainable growth in shareholder value. Overall,44 sales grew more quickly than 9%, to reach ￡125 million. This represents a small45 increase in market share such as our strategy to build share in growing, added value46 sectors gains momentum. Our established brands had another excellent year with47 volumes and turnover at record levels. While we have increased capacity to cope with48 significantly increased demand, boosted by the return to television advertising in early49 last year. The purpose of the campaign is how to reinforce our position as the UK's50 leading volume bed business by improving brand awareness still further on and, more51 importantly, communicating to consumers regarding the message about the uniqueness52 of the product and yet the benefits and reasons for choosing our beds. Earlyindications show that the campaign is already having the desired effect.（分数：12.00）填空项1:__________________ （正确答案：NEITHER）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：QUICKLY）解析：填空项1:__________________ （正确答案：SUCH）解析：填空项1:__________________ （正确答案：CORRECT）解析：填空项1:__________________ （正确答案：WHILE）解析：填空项1:__________________ （正确答案：IN）解析：填空项1:__________________ （正确答案：HOW）解析：填空项1:__________________ （正确答案：ON）解析：填空项1:__________________ （正确答案：REGARDING）解析：填空项1:__________________ （正确答案：YET）解析：八、WRITING(总题数：0，分数：0.00)九、PART ONE(总题数：1，分数：2.00)（分数：2.00）__________________________________________________________________________________________ 正确答案：(Sample AREPORTThis pie chart shows the number of employees in each factory in the year 2003. The factory in Bristol has the most employees with a number of 600. The factory in Leeds has 350 employees and finally, London employs 150 employees. Bristol made each quarter most of the profits also if it is slowly going down during the year. The profits in Leeds remain stable except for the 3rd quarter where the profits decreased but not dramatically. The factory in London has the worse profits, but they reached a high in the 2nd quarter. Afterwards the profits remain stable. As a result we can see that more the number of employees in the factory is high, more it will have a positiv impact on the profit.Band 3This is a simplistic answer, but the range of structure and vocabulary is nevertheless adequate for the task and there are minimal errors. The target reader would be informed about the trend in profits.Sample BThis report outlines the development of profits in three plants, in London, Leeds and Bristol, in 2003 and describes the staffing situation in each plant.Bristol, the company's largest factory, employed 600 people and reached profits of ￡12 millionin the first quarter of 2003. The profits declined steadily, dropping to ￡9 million in the last quarter.The factory in Leeds had a workforce of 350 people. This made it the company's second largest plant. Profits remained almost unchanged at ￡8 million. In the third quarter however, they reached a low at ￡7.5 million. The London factory's workforce comprised 150 people. Profits did not vary much and remained just over ￡3 million. Nevertheless, they peaked in the second quarter with earnings exceeding the ￡4 million level.Band 5This is a virtually flawless answer, which fits all the descriptors for a band 5.)解析：十、PART TWO(总题数：3，分数：6.00)2.· This year, your company has used an advertising agency to promote your products or services. Your boss has asked you to write a report about the advertising campaign which the agency arranged. · Write the report for your boss:· out lining what the advertising campaign consisted of· indicating what you feel the strengths and weaknesses of the campaign were· explaining how successful you feel the advertising has been· suggesting ideas for future advertising.（分数：2.00）__________________________________________________________________________________________ 正确答案：(Sample CIntroductionThis report sets out to illustrate the strengths and weaknesses of our advertising campaign and recommend the appropriate version for future advertising.FindingsIn order to generate the competitive advantage in today's hyper-competitive globle market, we had successfully engaged a well-known advertising agency who has delivered its job perfectly. As the arrangement of our agency, we have attened an exhibition.They have produced a series of pop advertisement show on television as well as building up a commercial web successfully. There are tremendous benefits have been generated by taking that three action.1. Through attending the well-know exhibition, not only we have increased the awareness of our customer, but also we haved demonstrated our product of new type mobile phone to their best advantages.2. We have successfully built up the image of American myth among our target group - young generation through the vivid television shows our product is already the symbol of dynamic energetic image.3. Our customers have gain a easier access to us by visiting our newly launched web-site through which they can access to our automated order system and again the date they need.On the other hand, the advertising campaign also exist some disadvantages.1. The advertisement on television has narrowed the range of our customers. Not only the robust young generation should be taken account of the advertisement producing but also the dynamic business executives should be involved in our consideration.ConclusionsThe advertising campaign has increased the customers' awareness and generated the sales, foster tremendous potential customers and enhanced our reputation effectively. Most importantly, all of these three ways of advertising have present our product effectively and buit up ourdistinguished image among customers. The weakness also exist in narrowing our target customers. RecommendationWe should renew our contract of with our advertising agency and lure them to enlarge our image among the aggressive businessman and perfect our web advertising by giving our customers more tools to make them magement their relationship with us.Band 2This is an ambitious attempt at the task, particularly in terms of vocabulary. However, it is marred by numerous errors, which obscure communication. This lack of clarity has a negative effect on the reader.Sample DBackground and purpose of the report Our company, Fish-pro Ltd, carried out an advertising campaign in summer 2004 in co- operation with advertising agency RGS Ltd. Aim of this report is to evaluate how succesfully the campaign was carried out and also to asses main points which need to be taken into account when organising summer 2005 campaign.Content of the campaignIn the campaign three different methods were used when the customers were approached. Firstly, the current customers of Fish-pro were contacted by sending them a letter including a catalogue presenting all the new products Fish-pro has available. In, addition the general public was approached by the use of two mass medias: magazines and the radio.Strengths and weaknesses of the campaignThe strength of the campaign was that by using three different methods to approach the current and prospective customers, Fish-pro was able to reach an audience of 100,000 future customers. In addition, according to the survey made withing the current customers after the campaign, Fish-pro strengthened its image as the number one store of proffessional fishing equipment. The weakness of the campaign according to the survey and according to my personal view was that the campaign was very similar to the campaigns that the competitors of Fish-pro have introduced earlier. Therefore it is not certain that Fish-pro is able to increase its market share in the highly competative fishing equipment markets.Future advertising campaignsWhen starting to prepare the summer 2005 campaign I suggest that Fish-pro would carry out a more visible and in certain ways more 'aggressive' campaign compared to the 2004 campaign.Band 4This is a very well-organised answer with fairly natural use of language and a good range of structures. However, the final content point is not well developed and there are a number of errors.)解析：3.· You have seen the following advertisement and you want to enter your organisation for the award.Most Improved Organisation AwardIf your organisation has made improvements in the last year affecting employees and customers, write and tell us about them. The most improved organisation will win a silver cup and money to help pay for a further improvement benefiting staff.· Write your letter to the competition secretary, Michael James:· introducing your organisation and saying what it does· describing improvements your organisation has made in the last year which have affected staff and customers· saying how you would spend the prize money to benefit staff.（分数：2.00）__________________________________________________________________________________________ 正确答案：(Sample EGeneva, the 27th November 2004Dear Sir,I am writing regarding the advertisement called 'Most Improved Organisation Award.'I work in a bank in Geneva. We are specialized in private banking.Our organisation made big improvements for handicaped people last year.They rebuilt the building to order to make it accessible to wheelchairs. But they also engaged two deaf and two blind people. Being next to those people several employees asked to learn their language. The bank then organised lessons for braille and sign language.This new experience touched many clients and the building is now accessible for everybody. Furthermore, there is a new positive motivation and atmosphere inside the organisation.If the bank win the price, we will reinvest the money into advertisement for disabled people and we will create a foundation. We would like help people to communicate and to help handicaped people to find interesting jobs. It will be a hard task but a nice one.I hope that you will be touched by the effort made.If you have any requests or need any further information, please do not hesitate to call me.I look forward to hearing from you and remain,Yours faithfully,Franqoise DupontSenior Private BankerBand 3This is a safe, umambitious answer, which fulfils all the criteria for a band 3.Sample FDear Michael James:I've read the information of Most Improved Organisation Award in newspapers and feel it a good opportunity for my organisation. Well, our organisation is not for profit. The aim of my organisation is to help those animals which need help. We treat those lovely animals as our good friends because we think life is also important to those animals although they could not speak. With development of industry, the level of life of us human beings has improved a lot while that to those animals is getting worse and worse. During last year, we have saved about 1,000 kinds of animals. When finding a dying animal, we immediately send it to the animal hospital and then take good care of it. When the animal recovers, we actively get touch with those kind people who are willing to help or animal organisations. After sending those lives to related people or organisations, we leave our telephone number and keep touch with them. As far as we know, 80% of animals we saved have been leading a happy life while the others have died for age.Every member of my organisation is perfect. They are kind and warm-hearted. Through our efforts, more and more people have come to realize that animals also have the same right of living as our human beings.Comparing with those organisations for profit, I don't dare to say how much profit my organisation has reiceived. But I think profit is not the only factor in the award, isn't it?If we are honored enough to gain the award, we'll spend all the award on investment on animal hospitals and animal medical care.I believe that what we are doing is a good deed and we also believe that our organisation is the most improved one!We're waiting for your reply and please contact me on 241989 during business hours. Thank you. Yours,。
剑桥商务英语考试真题第二版高级
剑桥商务英语考试真题第二版高级全文共6篇示例，供读者参考篇1The Cambridge Business ThingyHey guys! It's me again, your favorite elementary school kid who loves talking about boring business stuff. Today I want to tell you all about this crazy exam called the Cambridge Business English Certificate Higher that I had to take recently. I know, I know, it sounds really dull and grown-up, but just hear me out!So this exam is supposed to test how good you are at using English for work and business situations. Apparently, there are a bunch of big companies out there that want to make sure their employees can communicate properly and not mess everything up with bad English. Can you imagine - one tiny mix-up, and the next thing you know, they've ordered 10,000 porta-potties instead of 10,000 computers! Total disaster.Anyway, the exam has four main parts that you have to get through. The first one is listening, where they play all these recordings of people talking about business-y topics like supply chains, marketing strategies, you know, the real riveting stuff.And you have to answer multiple choice questions showing you understood what was said. I've got to be honest, trying to pay attention when some monotone British guy is droning on about profit margins for an hour is...well, let's just say it's a true test of willpower.Next up is the reading section, which is basically the same deal, except this time you're reading passages about corporate team building retreats and dealing with difficult clients instead of listening to them. Why anyone would want to read that for fun is beyond me, but I guess that's just how some people get their kicks. Give me a nice comic book any day!The writing part is where things got a bit more interesting for me. You have to write two business documents, like reports, proposals, marketing materials - that kind of thing. Finally, a chance to exercise some creativity! Although they did have pretty strict guidelines on formatting, style, even what specific information had to be included. It was like "Here's your chance to be creative...but only if you follow these 47 rules to the letter." Um, okay?But by far the hardest component was speaking. I had to have an actual conversation with an examiner about different business topics and scenarios they gave me. Picture this: A10-year-old kid trying to discuss corporate social responsibility and ethical supply chain management with a straight face. I'm pretty sure the examiner was stifling laughter the whole time. Hey, at least I got some practice at bullshitting my way through things I don't fully understand - a crucial life skill!At the end of the day though, I guess the Cambridge BEC Higher does serve a legitimate purpose in today's global business world. Being able to communicate clearly and effectively in English is pretty crucial when you're dealing with clients, colleagues or suppliers from all over the world. And having a certification that proves your skills can be really valuable.Plus, tackling an advanced English exam like this was definitely a growing experience for me, even if the subject matter wasn't exactly riveting kid's stuff. I had to step up my game in terms of vocabulary, comprehension, speaking fluency and all that jazz. Kinda like exercise for my brain muscles.So while it was a bit of a slog at times, I'm still glad I went through the process of prepping for and taking the Cambridge BEC Higher exam. I mean, how many other fifth graders can say they're certified in business English at a high level? That's some serious cred to pull out at the lunch table.Who knows, maybe this will open some doors for me in the corporate world after I finish elementary school. But for now, I'm just happy to have that certificate safely added to my collection, right next to my Webelos Badge and my Participation Trophy from the Spring Arts & Crafts Fair. Arguably even more valuable, am I right?篇2My Big Adventure with the Cambridge Business English TestHi friends! My name is Timmy and I'm 10 years old. I just had the coolest experience taking a really big English test called the Cambridge Business English Certificate Higher exam. I know what you're thinking - business English for a kid? That sounds super boring! But actually, it was a really fun challenge. Let me tell you all about my big adventure!It all started a few months ago when my parents said I could try taking the BEC Higher exam. They said it would be great practice for my English skills. At first, I wasn't sure what "business English" even meant. I thought it would be all about math and spreadsheets and stuff. Yuck! But my teacher Ms. Roberts explained that it's about using English in a professional work setting.She said the reading had texts like company reports, proposals, news articles and other grown-up things. The listening had recordings of meetings, presentations, interviews and more. For the writing, I'd have to write business documents like emails, reports, marketing materials. And the speaking would be roleplaying workplace situations. It sounded pretty challenging for a 10-year-old!To get ready, we did lots of practice tests from past BEC Higher exams. The reading passages were pretty hard with all the business vocabulary and Topics. Things like "revenue streams," "global logistics," and "integrated marketing campigns." I had to look up so many words! The listenings were tough too with all the different accents.But you know what? The more practice I did, the more I started feeling like a little businessman! I was understanding all the topics better and getting quicker at the tasks. My favorites were the writing questions where I got to pretend to be the director of an company writing all sorts of important documents. Like this one email I wrote telling our fake employees about a new labor union policy. I tried to sound very professional and authoritative!Finally, exam day came. I had my lucky spider-man pencil case and Ms. Roberts gave me a big hug and high five before I went in. The exam was loooong, almost 4 hours in total! The reading was hard but I stayed focused. The listenings threw me a few curveballs with some really strong accents. The writing tasks were great though, I got to write skills endorsements for employees and a proposal for a new eco-friendly product line. For speaking, I roleplayed interviewing someone for a sales director job. I tried putting on my deepest "BusinessTimmy" voice!A few weeks later, the results came. Mom and Dad were so proud when they saw I passed with a good score! To celebrate, we went to my favorite restaurant (a fancy steakhouse, of course - gotta practice those business dining skills!). Ms. Roberts kept calling me her "youngest businessperson."Looking back, studying for the BEC Higher was challenging but also a really unique experience. I don't think many10-year-olds get to pretend they're adult professionals writing important business documents and emails! It helped grow my English skills in a fun, different way. And who knows, maybe I'll end up running my own company someday. CEO Timmy has anice ring to it, don't you think? But first, I've got summer camp and 5th grade to look forward to!篇3The Big Tests for Grown-Ups at WorkHi there! My name is Timmy and I'm 8 years old. I just learned about these really important tests that grown-ups have to take for their jobs. They're called the Cambridge Business English Certificates and they sound super hard!My dad has to take one of them soon. He works at a big company downtown and needs to prove he can speak and write English really well for his job. The tests have funny names like BEC Preliminary, BEC Vantage and BEC Higher. I think those names are kind of silly!The BEC Preliminary is the first level. Dad said it shows you can use simple English for things like taking notes in meetings or writing basic emails. The reading passages have pictures which makes it a bit easier. I'll bet I could do that one no problem!Then there's the BEC Vantage which is a lot tougher. For that one, you need to understand longer readings and be able to write business documents like reports and proposals. My teacherwrites those all the time for the school principal! The speaking part sounds really hard too - you have to discuss technical topics and hypothetical scenarios. What's a hypothetical anyway?But the BEC Higher is the craziest of them all! My dad has been studying his butt off for this one. You need amazing English skills to pass. Like you have to analyze and synthesize complex information from multiple sources. I have no idea what that even means! There's a tough writing task where you have to persuade or negotiate using all the right business language and formalities. Yikes, I'm so glad I don't have to do that anytime soon.From what Dad tells me, these tests are super important if you want a good career and make lots of money. They're recognized by companies all over the world as proof you can communicate effectively in English in a professional setting. Dad's boss told him he has to pass the BEC Higher this year if he wants to be considered for a promotion to Senior Manager.I went with Dad to register for the exam at this big important-looking building downtown. There were students of all ages there, from university kids to grandpas and grandmas! Some looked so nervous, like they were about to take the hardest test of their lives. The exam rooms were huge and hadhundreds of little desks. I definitely wouldn't want to write a test in one of those rooms!Dad said the reading passages cover all sorts of topics like finance, marketing, human resources and international trade. He showed me a practice test with texts about corporate mergers, joint venture negotiations and strategic planning objectives. I couldn't even understand the titles let alone the whole passages! How do grown-ups learn such boring stuff?The listening sections seemed pretty tough too - lots of recordings of meetings, presentations, negotiations, you name it. And there are all these little annoying details you have to pick up on, like the attitudes and opinions of the speakers. No thank you!After the tests, Dad will get scores for each section: Reading, Writing, Listening and Speaking. An overall grade too which combines all the scores together. If he does well enough, he'll get a certificate to show he passed that BEC level. How cool would it be to get an official certificate from Cambridge University just for being good at English?Well, I sure don't envy my dad and all the other grown-ups who have to take these exams. They sound incredibly difficult and way too much work if you ask me. I'll stick to my simple spelling tests for now! But I guess if you want an awesome career,speaking and writing perfect English is pretty important. Best of luck to anyone out there facing these Cambridge BEC monsters. You're going to need it!篇4The Cambridge Bizzniss ExamsHi there! My name is Tommy and I'm going to tell you all about the Cambridge Business English exams. These are tests that grown-ups take to show they can speak and write good English for their jobs. There are different levels, just like in school when you start at kindergarten and work your way up.The first level is callt the Preliminary. That's for people who can use basic English for things like introductions, talking about their job, and asking simple questions. After the Preliminary, there's the Vantage level. People at this level can have more complex conversations about work situations, presentations, meetings and stuff.The next level up is called Higher. Grown-ups who pass this test are really good at English! They can understand long meetings, read difficult documents, negotiate with customers and colleagues, and give presentations to the bosses without getting all tongue-tied. Whew, that sounds hard!But the mega tough level is the top one - it's called Proficiency. Only super smart business people with amazing English skills can pass this test. They have to be able to communicate perfectly in any situation, no matter how complex. Things like legal contracts, high-level negotiations, public speeches...nothing can stump them when it comes to English. I'll need to study really hard if I want to get to that level someday!For each of these tests, the candidates (that means the grown-ups taking the exam) have to show they can read, write, listen and speak English really well for business purposes. There are different sections to test all those skills.In the reading part, they have to read all sorts of business documents like reports, emails, websites, proposals and articles. Then they have to answer questions to prove they understood everything properly. The questions can be multiple choice, filling in tables and charts, or even little essay responses. It's like a reading comprehension test, but super hard!The writing section is where they have to create different types of business documents themselves. Things like company reports, marketing emails, business letters, proposals and meeting notes. The examiners give them a scenario and details on what to include. Then the candidates have to produce awell-written document, using proper language, formatting and organization. Not easy when you're under pressure!Next up is the listening exam. Here the candidates listen to recordings of meetings, presentations, negotiations, lectures and phone calls. As they listen, they have to answer questions, complete notes, fill out forms, and generally show they comprehended all the important details and implied meanings. Missing a key point could mean failing the whole thing! The recordings are pretty realistic too, with background noises, accents and interruptions - just like in a real office.Finally there's the speaking part, which is my favourite because I love to chat! For this, the candidates have a real live conversation with an examiner. They get assessed on things like fluency, pronunciation, grammar, vocabulary and coherence. The tasks could be role-plays of work scenarios, giving presentations and pitches, negotiating with a client, taking part in discussions and explaining data or diagrams. The examiner throws in some curveballs too by changing topics unexpectedly or asking tricky follow-up questions. No chance for the candidates to just recite memorized answers!Candidates get scores for each section: reading, writing, listening and speaking. Their overall score determines if theypassed that exam level or not. The higher the level, the tougher it is to get a passing grade. I can't even imagine how difficult the Proficiency test must be - you basically have to be perfect in English and able to handle any business communication thrown at you. Woah!So those are the Cambridge business English exams in a nutshell. Grown-ups take them super seriously because a good score can really help their career prospects and open doors to better jobs all around the world. I have a newfound respect for my parents after learning about these intense tests. Who knew business English could be so complicated? I'll be sure to pay close attention in my English classes from now on. Maybe I'll be proficiency level by the time I'm 30...or 40...or maybe 50! Haha, wish me luck!篇5The Big Grown-Up TestMy big sister Jane is in university now, studying business. She has to take this really big test called the Cambridge Business English exam. It's supposed to be super hard and important if you want to get a good job later on. Jane has been studying like crazy for months to get ready!Mom and Dad keep telling me how the Cambridge test shows you can speak and write in English really well for business stuff. Apparently, there are reading sections where you have to read documents and answer questions. There are listening parts too where you listen to recordings and conversations and answer questions on what you heard.The writing sections sound kind of fun though! You have to write emails, reports, proposals and other business documents. Mom says it's important to get the tone and formatting right. I like writing stories and letters, so maybe the writing part would be okay for me. Probably not the rest though!Jane said one of the hardest parts is the speaking test. You have to have a conversation with an examiner and do all sorts of tasks like presentations, negotiations, and roleplays. Yikes! I would be so nervous. Jane has been practicing her business vocabulary and pronunciation a ton.From what I can tell, the whole Cambridge Business English exam is meant to check if you can really communicate effectively in English in a work environment. They look at your grammar, vocabulary, pronunciation, comprehension skills, and how well you can produce different text types. Phew, that's a lot!Jane keeps going on and on about how important this exam is if she wants to get hired at a big international company after graduating. Lots of businesses and employers really respect and require candidates to have passed this test. My sister definitely feels the pressure!I'm just glad I don't have to worry about anything that advanced and grown-up for many more years. The Cambridge exam sounds crazy difficult to me! But Jane has been working her butt off and I know she's going to do an amazing job. She's so smart and aces everything.I'll be rooting for her on test day. Maybe after she passes, she can teach me some basic business English! Then in a decade or so, I can start prepping for the exam myself. But for now, I'm perfectly content staying a clueless little kid. Let Jane handle those intense, adult assessments. I'll stick to my spelling tests and book reports for the time being!篇6The Really Hard and Annoying Cambridge Business English ExamHi everyone! My name is Timmy and I'm 8 years old. Today I want to tell you all about the super difficult Cambridge BusinessEnglish exam that my parents are making me take. It's supposed to be for adults who work in offices and companies, but my mom and dad said I have to do it too. No fair!First of all, the exam is seriously long. Like, so so long. You have to sit there forever listening to people talk about business-y stuff like sales and marketing and budgets. Blah blah blah. As if I care about any of that boring grown-up nonsense! I'd way rather be outside playing soccer or riding my bike. But noooo, I have to sit inside and listen to endless recordings about corporate meetings and giving presentations. Someone help me!And you know what else? There's a ton of reading too. Huge long passages filled with fancy business words and annoying topics like supply chain management and international trade regulations. What even is that? Why would any kid ever need to know those things? The reading sections are soooo dull. I literally start falling asleep.But easily the worst part is the writing section. For that, you have to write essays and reports and emails using professional business language. Do you know how hard that is for a little kid?? I'm supposed to sound all proper and intelligent when I just want to write like I normally talk. One of the assignments is to review a business proposal and provide recommendations. A proposal forwhat? To get more ice cream servers at my school? Because that's about the only kind of proposal I care about!Oh, and I can't forget about the speaking part too. You have to pretend to have fake conversations and meetings about budgets, sales strategies, global operations...blah blah BLAH. Does anyone actually understand what any of that means?? It's all a bunch of gobbledygook to me. The examiners always say I need to use more formal language and idiomatic business expressions. But how's an 8-year-old supposed to know what that even means?Basically, this whole Cambridge Business English exam is a nightmare for a kid like me. The topics are boring, the tests are hard, and it's wayyy too much stress. Every night I cry to my parents "Why do I have to do this?? I'm just a kid! Let me go play outside!!" But they never listen.If you ask me, the Cambridge Business English exam should be optional for kids. Or at the very least, they need to make an easier version for children where we can write and talk about fun things we actually understand - like playgrounds, birthday parties, and video games. That's my kind of business!Well thanks for listening to me rant and complain, guys. I'm off to go sit for another 3 hour practice test about internationaltax laws and quarterly migration projections. Yippee...I can't wait. This whole thing is what nightmares are made of!!。
历年BEC商务英语高级考试真题汇总大全
历年BEC商务英语高级考试真题汇总大全为了让大家更好的预备商务英语BEC考试，我带大家整理一下剑桥BEC商务英语考试高级真题,下面我就和大家共享，来观赏一下吧。
历年BEC商务英语高级考试真题(01)The Negotiating TableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.外语学习网The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down sothat the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.历年BEC商务英语高级考试真题(02)1 Genuine feedback would release resources to be used elsewhere.2 Managers are expected to enable their staff to work effectively.3 Experts are unlikely to facilitate a move to genuine feedback.4 There are benefits when methods of evaluating performance have been negotiated.5 Appraisals tend to focus on the nature of the face-to-face relationship between employees and their line managers.6 The idea that employees are responsible for what they do seems reasonable.7 Despite experts’ assertion, management structures prevent genuine feedback8 An increasing amount of effort is being dedicated to the appraisal process.APerformance appraisal is on the up and up. It used to represent the one time of year when getting on with the work was put on hold whileenormous quantities of management hours were spent in the earnest ritual of rating and ranking performance. Now the practice is even more frequent. This of course makes it all the more important how appraisal is conducted. Human resources professionals claim that managers should strive for objectivity and thus for feedback rather than judgement. But the simple fact of the matter is that the nature of hierarchy distorts the concept of feedback because performance measure are conceived hierarchically. Unfortunately, all too many workers suffer from the injustices that this generates.BThe notion behind performance appraisal- that workers should be held accountable for their performance-is plausible. However, the evidence suggests that the premise is wrong. Contrary to assumptions appraisal is not an effective means of performance improvement- it is judgement imposed rather than feedback, a judgement imposed by the hierarchy. Useful feedback , on the other hand, would be information that told both the manager and worker how well the work system functioned, and suggested ways to make it better.历年BEC商务英语高级考试真题(03)In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwardsat customers and competitors, rather than inwards at its own processesand the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in sucha context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bringwith them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job历年BEC商务英语高级考试真题(04)There is a commonly held view that the only way to get (0) decent pay increase is to move on: to go out into the job market and find someone (31) is prepared to pay you a figure more in line (32) the talents you can offer. Whilst changing employers from time (33) time is something we probably all need to do to advance our careers in the directions we want them to take, it is nevertheless an activity that carries quite definite risks. Irrespective of (34) well we research prospective employers, a new job is still largely a step into the unknown . It may turn (35) to be a good move or it could prove to be a complete disaster : mostof us (36) had experience of both. The point here, though, is that changing employers is not something we want to be doing all the timeand certainly not (37) time we feel the urge for better pay . We’d (38) taking more risks than we needed to just to achieve a pay rise. Getting a pay rise should always be viewed (39) a serious business. There are no quick fixes or gold methods with “ guaranteed “ results. Quick fixes only serve to trivialize the issues and could (40) some circumstances get youinto very serous trouble indeed.考试用书答案及解析关于加薪的文章，教你怎么样实现加薪。
关于剑桥商务英语高级考试的练习题整理
让知识带有温度。
关于剑桥商务英语高级考试的练习题整理关于剑桥商务英语高级考试的练习题PART FIVEQuestions 31 - 40· Read the article below about meetings.· For each question 31 - 40 write one word in CAPITAL LETTERS on your Answer Sheet.How to make more of meetingsYou should know what ends you want to achieve in a meeting before it starts and prepare for it (0)……reading any papers circulated beforehand, and carefully thinking about (31)…… you want to say. This may sound rather boring, but solid preparation is the key to successful meetings: A great (32)……of time and energy can be wasted through simple lack of planning.The most important issues are not always given the most time in the general running of meetings. People are often unwilling (33)…… discuss important budgetary matters because they do not fully understand them, but (34)…… becomes an expert when it comes to discussing the colour of the new curtains, or what type of coffee to buy The discussion of (35)…… trivial matters as these, therefore, should be saved until the end of the meeting.During the meeting it is essential to stick to the agenda so第1页/共3页千里之行，始于足下。
剑桥标准商务英语教程高级第二版答案
剑桥标准商务英语教程高级第二版答案1、We moved to the front row_____we could hear and see better. [单选题] *A. so asB. so that(正确答案)C. becauseD. such that2、The book is _______. You’d better buy it. [单选题] *A. useful(正确答案)B. uselessC. useD. careful3、She works in a hospital. She is a(n) _______. [单选题] *A. managerB. engineerC. doctor(正确答案)D. patient4、81．Some birds are flying ________ the lake. What a beautiful picture! [单选题] *A．forB．underC．inD．above(正确答案)5、He went to America last Friday. Alice came to the airport to _______ him _______. [单选题] *A. take; offB. see; off(正确答案)C. send; upD. put; away6、?I am good at schoolwork. I often help my classmates _______ English. [单选题] *A. atB. toC. inD. with(正确答案)7、It ______ me half an hour to return to school.（）[单选题] *A. takes(正确答案)C. costsD. brings8、3．Shanghai is my hometown. It’s ________ China. [单选题] *A．nearB．far away fromC．to the east ofD．in the east of(正确答案)9、Simon does not（）his fellow workers because they often argue over trivial matters. [单选题] *A. get on with(正确答案)B. come up withC. do away withD. go on with10、74．In England people drive________. [单选题] *A．on the left(正确答案)B．in the leftC．on left11、You’d ______ give up smoking. [单选题] *A. goodB. wellC. better(正确答案)D. best12、83．The school is? ? ? ? ? ? ?the hospital. [单选题] *A．withB．intoC．ontoD．opposite(正确答案)13、47．Yao Ming is tall. That's one of his ________. [单选题] *A．advantageB．advantages(正确答案)C．disadvantageD．disadvantages14、-----How can I apply for an online course?------Just fill out this form and we _____ what wecan do for you. [单选题] *A. seeB. are seeingC. have seenD. will see(正确答案)15、Nick has always been good _______ finding cheap flights. [单选题] *A. at(正确答案)B. forC. withD. to16、Hearing that he had passed _____ health examination, he immediately made _____ call to his parents. [单选题] *A. a; /B. the; /C. the; a(正确答案)D. a; the17、My English teacher has given us some _______ on how to study English well. [单选题] *A. storiesB. suggestions(正确答案)C. messagesD. practice18、John and Jack had looked for the key, but _____ of them found it. [单选题] *A. noneB. neither(正确答案)C. bothD. either19、We should _______ a hotel before we travel. [单选题] *A. book(正确答案)B. liveC. stayD. have20、You are getting too old for football.You had better _____tennis instead. [单选题] *A.take up(正确答案)B.take inC.take forD.take over21、I live a very quiet and peaceful life. [单选题] *A. 宁静的(正确答案)B. 舒适的C. 和平的D. 浪漫的22、It’s usually windy in spring, ______ you can see lots of people flying kites.（）[单选题] *A. so(正确答案)B. orC. butD. for23、It is important for us _______ English well. [单选题] *A. learnB. learningC. to learn(正确答案)D. learned24、This girl is my best friend, Wang Hui. ______ English name is Jane.（）[单选题] *A. HeB. HisC. SheD. Her(正确答案)25、--What’s your _______, Jim Green?--Jim. [单选题] *A. full nameB. first name(正确答案)C. last nameD. family name26、Which animal do you like _______, a cat, a dog or a bird? [单选题] *A. very muchB. best(正确答案)C. betterD. well27、--I can’t watch TV after school.--I can’t, _______. [单选题] *A. alsoB. tooC. either(正确答案)D. so28、We are very hungry now. Can you _______ us something to eat? [单选题] *A. carryB. takeC. borrowD. bring(正确答案)29、This pair of shoes only _______ me 10 yuan. [单选题] *A. spentB. tookC. paidD. cost(正确答案)30、He is a student of _______. [单选题] *A. Class SecondB. the Class TwoC. Class Two(正确答案)D. Second Two。
剑桥商务英语高级-75
剑桥商务英语高级-75(总分：100.00，做题时间：90分钟)一、Exercise 1(总题数：10，分数：20.00)1.Job analysis represents the forecasting of a firm"s employee needs.（分数：2.00）A.正确B.错误√解析：2.One task of human resources planning is recruiting.（分数：2.00）A.正确√B.错误解析：3.Finns tend to avoid hiring new full-time workers to meet temporary needs for higher production levels.（分数：2.00）A.正确√B.错误解析：4.A job specification states the credentials necessary to qualify for the position.（分数：2.00）A.正确√B.错误解析：5.Federal laws make it illegal to discriminate on the basis of factors not related to potential job performance.（分数：2.00）A.正确√B.错误解析：6.Employees benefits such as health insurance and dental insurance are taxed.（分数：2.00）A.正确B.错误√解析：7.Firms should offer the same compensation package to their workers in foreign countries that they offer employees in their home country.（分数：2.00）A.正确B.错误√解析：8.The overall performance evaluation of most employees is based on multiple criteria.（分数：2.00）A.正确√B.错误解析：9.Employees perceive performance evaluation as a method for allocating wage increases.（分数：2.00）A.正确√B.错误解析：10.Each of the performance criteria must be weighted equally to avoid unbalancing the performance appraisal.（分数：2.00）A.正确B.错误√解析：二、Exercise 2(总题数：12，分数：36.00)11.All of the following are the advantages of diversity in the workplace except ______（分数：3.00）A.increased innovation.B.less chance of discrimination lawsuits.C.enhanced ability to interact with customers.D.better access to the pool of eligible employees.E.a change in the production process. √解析：12.A company gives employees the right to purchase its stock at a specific price when it provides them with ______（分数：3.00）A.presumptive rights.B.an indenture agreement.C.stock options. √D.a stock preference.E.a closed-end agreement.解析：13.The use of stock options as a means of compensation ______（分数：3.00）A.legally can be provided only to top executives and members of the board of directors.B.is declining in popularity since options reduce the firm"s profits.C.is opposed by labor unions, since options are available only to nonunion employees.D.may tempt managers to manipulate financial statements to boost stock prices. √E.has allowed workers in many firms to control who serves on the board of directors of their firm.解析：14.The case of Enron and other corporate scandals shows that manager who receives stock options may be tempted to do all of the following except ______（分数：3.00）A.magnify company expenses. √B.manipulate stock price.C.exaggerate company earnings.D.issue overly optimistic reports.E.withhold bad news.解析：15.An extra onetime payment at the end of the period in which performance is measured as a ______ （分数：3.00）A.salary.B.wage.C.stock option.D.piece rate.E.bonus. √解析：16.______ normally represent compensation for achieving specific sales objectives and often are part of the compensation received by people working in sales positions.（分数：3.00）A.Pensionsmissions √C.PerquisitesD.Stock optionsE.Dividends解析：17.Additional privileges given to high-level employees, such as a company car or membership in an exclusive club, are known as ______（分数：3.00）A.professional privilegesmissions.C.executive options.D.perquisites. √E.golden parachutes.解析：18.______ are additional privileges, such as paid vocation time and health and dental insurance, given to most or all employees.（分数：3.00）A.Employee benefits √B.PerquisitesmissionsD.Implicit compensationsE.kickbacks解析：19.Employees who are directly involved in the production process (such as assembly-line workers) tend to receive most of their compensation in the form of a ______（分数：3.00）A.bonus.mission.C.salary. √D.stock option.E.perquisite.解析：20.If a manager is having difficulties managing his or her subordinates, ______ would be recommended.（分数：3.00）A.human relations training √B.safety skills trainingC.decision-making skill trainingD.customer service trainingE.technical training解析：21.A performance evaluation ______（分数：3.00）A.should avoid subjective criteria because they are impossible to measure with any accuracy.B.is only useful as a means of determining whether employees qualify for pay raises.C.is typically based on multiple criteria, some of which are objective while others are subjective. √D.is only necessary for workers who are likely candidates for higher-level positions.E.should be given only to workers who are experiencing job-related problems.解析：22.The following are objective criteria in performance evaluation except for ______（分数：3.00）A.parts produced per week.B.number of days absent.C.percentage of deadlines missed.D.defective parts produced by employee errors.E.willingness of an employee to help other employees. √解析：三、Exercise 3(总题数：10，分数：20.00)23.Headhunters are people who bring together employers looking to hire for a job position and potential employees.（分数：2.00）A.正确√B.错误解析：24.Many people realize that they may be able to get a foot in the door at a company by using a temp agency.（分数：2.00）A.正确B.错误√解析：25.Sometimes, companies advertise "open houses" for their companies, where representatives of the company hold informal meetings for the purpose of identifying potential employees.（分数：2.00）A.正确√B.错误解析：26.Some firms offer internships that enable students to gain on-the-job experience while pursuinga degree. Information about internships may often be found on a firm"s website.（分数：2.00）A.正确√B.错误解析：working is often very important in terms of meeting potential employers. Often, people get jobs because they know someone who works for a potential employer and can recommend you for a job, or at least inform you about opportunities that may be available.（分数：2.00）A.正确√B.错误解析：28.After a job is offered and accepted, you don"t have to make career decisions.（分数：2.00）A.正确B.错误√解析：29.On-the-job experiences may not affect your desired career job.（分数：2.00）A.正确B.错误√解析：30.A successful business requires proper planning, production, marketing, and financing decision.（分数：2.00）A.正确√B.错误解析：31.The decision to start a business requires an idea for a product or service that will generate sufficient sales.（分数：2.00）A.正确√B.错误解析：32.Many businesses are successful not just because of their business ideas, but also because of their employees.（分数：2.00）A.正确√B.错误解析：四、Exercise 4(总题数：12，分数：24.00)33.Two or more persons sharing a particular work schedule is called ______（分数：2.00）A.job enlargement.B.job enrichmentC.job sharing √D.flextimeE.job rotation解析：34.Even if the company cannot guarantee continuing employment, it can improve employees" sense of job security by ______（分数：2.00）A.empowering employees.B.granting stock to employees.ing open-book management.D.training employees in various tasks. √E.instituting compressed workweeks.解析：35.A program to expand jobs assigned to employees is called ______（分数：2.00）A.hygiene theory.B.downsizing.C.positive reinforcement.D.equity theory of motivation.E.job enlargement. √解析：36.An employee involvement program that periodically moves individuals from one job assignment to another is called ______（分数：2.00）A.job enlargementB.job enrichment.C.job rotation. √D.job sharing.E.flextime.解析：37.______ can reduce boredom and prepare employees for other jobs if their primary job is eliminated.（分数：2.00）A.Job evaluationB.Job rotation √C.ReengineeringD.Performance appraisalE.Reinforcement解析：38.Which of the following is an employee involvement program where a group of employees with different job positions are given the responsibility of achieving a specific goal?（分数：2.00）A.management by objectives (MBO)B.teamwork √C.job enlargementD.job rotationE.job sharing解析：39.When firms delegate more authority to their employees, this strategy is referred to as ______ （分数：2.00）A.Theory X management.B.empowerment. √C.the merit system.D.McGregor"s hygiene theory.E.the equity system.解析：40.Which of the following allows employees to set their own goals and determine the manner in which they accomplish their tasks?（分数：2.00）A.equity theory of motivationB.expectancy theory of motivationC.management by objectives √D.Theory X managementE.Theory Y management解析：41.In open-book management, the compensation of employees is typically aligned with their contribution to the firm"s ______（分数：2.00）A.hierarchy of needs.B.industry demand.C.overall performance. √D.reinforcement theory.E.hygiene theory解析：42.Which of the following is an employee involvement program that encourages employees to make decisions and conduct tasks as if they were the firm"s owners?（分数：2.00）A.Theory X managementB.open-book management √C.Theory Y managementD.Theory Z managementE.Theory J management解析：43.In addition to linking compensation with performance, some firms grant employees ______ for good performance.（分数：2.00）A.internal satisfactionB.Theory X managementC.Theory Y involvementD.corporate bondsmon stock √解析：wsuits against firms by fired employees ______（分数：2.00）A.have become much less common in recent years.B.allow the fired employees to collect compensatory damages, but not punitive damages.C.are decided by a judge rather than a jury.ually should be settled out of court as soon as possible to avoid negative publicity.E.are usually settled in favor of the firm if supervisors followed proper procedures when firing the employees. √解析：。
剑桥商务英语高级BEC模拟试题及答案
剑桥商务英语高级BEC模拟试题及答案剑桥商务英语高级BEC模拟试题及答案Keep conscience clear,then never fear.以下是店铺为大家搜索整理的剑桥商务英语高级BEC模拟试题及答案，希望能给大家带来帮助!Read the text about career-planning services.Choose the best sentence from the opposite page to fill each of the gaps .For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .Do not use any letter more than once .There is an example at the beginning .(0)Your Career Path Can Lead You AnywhereWe used to be advised to plan our careers. We were told to make a plan during the later stages of our education and continue with it through our working lives.(0)_____ some people still see careers in this way. However, to pursue a single option for life has always been unrealistic.Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9)____ For most people this degree of certainty about the future does not exist.Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced (10) _____ We must face the uncertainties of a portfolio career.It is clear from the recent past that we cannot foresee the changes which will affect our working lives. The pace of change is accelerating , as a result of which traditional career plans will be of very limited use. (11)_____ They will need updating to reflect changes in our own interests as well as in the external work environment. Flexible workers already account for about half the workforce. (12)______ We are likely to face periods as contract workers, self-employed freelances, consultants, temps or part-timers.Many employers encourage staff to write a personal development development (PDP) (13)_____ Although some people use it only to review the skills needed for their job, a PDP could be the nucleus of wider career plan –setting out alternative long-term learning needs and a plan of self-development.A report issued by the Institute of Employment Studies advises people to enhance their employability by moving from traditional technical skills towards the attainment of a range of transferable skills. (14)_____ Instead, special schemes should be established to encourage people to examine their effectiveness and to consider a wider range of needs.0 A B C D E F G HA This dual effect means that the relationship between employers and workers has evolved to such and extent that we can no longer expect a long-term relationship with one employer.B. It carries an implicit assumption that we ourselves, and the jobs we enter, will change little during our working lives.C. This growth suggests that a career plan should not be expressed only in terms of full-time employment but should make provision for the possibility of becoming one of the.D this is a summary of one’s personal learning needs andan action plan to meet them.E Consequently, they must now accommodate a number of objectives and enable us to prepare for each on a contingency basis.F However, it warns that employers often identify training needs through formal appraisals, which take too narrow a view of development.G . Such a freelance of consultant would be constantly in demand.H We were expected to work towards that one clear goal and to consider a career change as a bad thing.参考答案:9 B 10 A 11E 12C 13D 14F9.本段是说在职业生涯中设立一个单独的目标的'影响。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
美联英语提供：剑桥商务英语高级题目
关于关于英语那些你不知道的事都在这里
/test/quwen.aspx?tid=16-73675-0
下面是学习啦小编整理的剑桥商务英语高级题目，以供大家学习参考。
剑桥商务英语高级题目：
阅读部分：
Part1:
关于felxible working time，8条里有一条提到flexible working使经理不能很好地管理员工，有一条提到要换经理，有一条提到公司可以牺牲利益给员工flexible working，因此留住员工，还有特定种类员工喜欢flexible working,flexible working 的方式，换掉不能适应flexible working 的经理。
Part2:
关于一个人的经营方式：不要事事去做计划，背景，支持的实例，其它不用他理念的公司出现的问题。
Part3：
HR 得到股份，公司业绩好很多，这部分时间不够，看的不太仔细，说CEO引进什么制度，由他发扬，具体的trainning program ,员工在其中的收获，由此得出的经验(最后一道题问的)，基本上每段一题，单词蛮烦
Part4:
讲的是一个国家的纺织厂工人举行大罢工，抗议雇佣者和政府单方面修改协议。
文段中出现罢工者代表的谈话，最后又出现了另一起可能发生的罢工。
写作部分：
小作文：
描述4年中四个不同部门的汽车销量的增长对比：小轿车英国国内国外销量，商务车在英国国内国外的销量
大作文：
Report:
要求写一篇报告，针对部门内的浪费情况和原因。
要点：1.该报告的简介;2.搜集资料的渠道;3.浪费的现象有哪些;4.改善措施。
Proposal:
关于sponsorship的，是比较常见的商务话题。
这个话题还在真题集上出现过。
只不过今天考的要难。
Letter:
You are a marketing company, one of your potential customer have asked you to give them a promotion about their company. 1).outline the possible ways how will you to promote their company; 2).take the examples of you customers you have been helped; 3). ask for more information of that company; 4).suggest a meetin 听力部分：
Part1：
1.勉强记得头两个是corporate, starter，最后两个应该是seminars, contract，还有一个off-the-shelf。
2.除了最后一个是contract，其他顺序是真记不清了，应该还有CROSS SELL和CUSTOMER FACING，具体中间有没有连字符神马滴应该不影响吧，starter是第三或四吧。
3.好像记得有corporate, cross-sell , start-up, food, contract,seminars, IT system ，
potential purchases.就这几个了。
4.把我能想到的听力Part I答案写下吧……想到什么写什么没啥顺序的：corporate、contract(也有可能是contact)、spreadsheet,off the shelf(大概是这样)、IT system、startup、cross-sell、seminar
Part2:
1.关于公司管理存在的问题，自己的看法
2.说team的困难、solution，句子不超过8个词。
solution里有提到个人目标，整体目标，达成一致，员工需要鼓励，leader轮着做，替换leader ，speaker4在说他的leader 总是做决定时欠考虑。
Part3:
1.找一个subcontractor,男女两位谈话者，问题前总会闻到其中一方说了什么，注意不要答成另一方问了what ,why ,how,problems最后一题又问可能带来的前景，倒数第二题是问怎样可以更好地和、subcontractor 沟通。
供)
2.关于如何选择发包公司(subcontractor)，A是找agent，B是竞标(tender，bidding)，C是通过熟人介绍(informal contact)。
三个选项在文章都出现了。
女的认为选C……男的还反驳了一下……问题问的是男的如何认为。
我特意看了下是男的认为，所以选了A。
不过出了考场后，我同学跟我说应该是选B，因为男的说考虑到成本问题，最好还是通过bidding 竞标的方式，所以选B。
我欲哭无泪啊。
口语部分：
Part1:
1.Where are you from? How's your study?
2.问的你从哪来，介绍自己，外加问了说一说你自己的学习情况
3.先问你从哪来，再让你介绍一下你学习工作的地方。
比较关键的是考官问了我一个比较难回答的问题：whether you think the businesses in China has become more informal?
4. what kind of change do you think has happened in Chinese consumers’behaviour?
5.一开始很happy啊，问什么家乡啦，专业啦，问到商务问题就傻眼了，问我的是what kind of business will be popular in the future?问我partner的好像是what changes customer behavior
Part2:
1.关于conferences：how to prepare a successful conference
2.我选的是Training 大概意思请外部培训机构的话要考虑什么因素
3.怎样在公司里快速的升职
4.How to get information before attending an interview of the company
5.是问一个公司的环境友好度对购买欲的影响
6. how can you ensure the needs of training are identified accurate for our employees?
7. the importance of maintaing a good relationships with your suppliers
Part3:
1.我们是Computer Manufacturer，现在有新的竞争者采用降价的手段①我们应不应该降价②除了降价我们还能做什么
2.recruit staff in existing workforce
3.公司要转变得更加环保，问1、应在哪些方面变得更greener,2、公司在改变之前应
该考虑哪些因素
4. The travel company you work for is worried about the decline in booking rate.Your manager ask you to discuss over it. 1) How to find the reason of declining booking; 2) What measures should be take to turn around the decline.。