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(完整版)高级商务英语[BEC]考试历年真题.doc

高级商务英语 (BEC)考试历年真题BEC商务英语高级考试历年真题 (1)The Negotiating TableYou can negotiate virtually anything. Projects, resources,expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . Heapproaches the art of negotiation as a game because, as he is usuallynegotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field andneeds to avoid being too adversarial. Whether he succeeds or not, it isimportant to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because oneof them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in thenegotiation game. Top management may well reject the idea initiallybecause it is the safer option but they would not be there if they werenot interested.It is a misconception that skilled negotiators are smooth operatorsin smart suits. Dr Cohen says that one of his strategies is to dress down so that the other side can relate to you. Pitch your look to suit yourcustomer. You do not need to makethem feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. Theymay not like you but they will feel they can trust you.Dr Cohensuggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answersand take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to becometheir best friends but being too clever will alienate them. A lot of deals are made onimpressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you shouldrepeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer thenegotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great ,neither party may be prepared to see the deal through . More common isa corporate culture clash between companies, which can put paid to anydeal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Theirgoals are totally selfish. They understand the decision-making processwithin families perfectly. If Mumrefuses their request , they will troop along to Dad and pressure him. If al else fails, they will try thegrandparents, using some emotional blackmail. They can also be verysingle-minded and have an inexhaustible supply of energy for thecause they are pursuing. So there are lesson to be learned fromwatching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say“no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person willhelp you toA gain their friendshipB speed up the negotiationsC plan your next move.Dconvince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children ’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.关于 negotiating techniques的文章。

（完整版）BEC期末试卷

（完整版）BEC期末试卷课程B E C商务英语考试形式闭卷（90）分钟考试⽇期阅卷教师得班级姓名学号Part 1 (12%)●Look at questions 1 – 12.●In each question, which sentence is correct?●For each question, mark one letter (A, B or C) on the Answer Sheet.1.LucyJane rang. Her train’s been cancelled. She says the meeting should go ahead without her. SandraJane telephoned to sayA.she will be late for the meeting.B.the meeting should begin at an earlier time.C.it is not possible for her to attend the meeting.2.To: Sales staffFrom: Helena McCarthyMonday’s sales meeting is now postponed. You will receive further information abouta new date and venue on Wednesday.What has Helena done?A.delayed a meetingB.arranged a meeting for Monday.C.announced a new date for a meeting.3.NOTICEIn which department is Jane Crew working at the moment?A. SalesB. MarketingC. Administration4.Export documentation may be required for non-EU destinations.Packages sent outside the EUA.must be documents only.B.will need special documents.C.might need special documents.5.Mrs. Rothe called –she’s unavailable for the meeting tomorrow.Mrs. Rothe willA.be late for the meeting tomorrow.B.take part in the meeting tomorrow.C.not be at the meeting tomorrow.6.Due to circumstances beyond our control, the conference will be postponed.A.The conference will take place as planned.B.The conference will not take place.C.The conference will take place at a later date.7.To: PRODUCTION MANAGERThere are complaints from customers that goods are arriving damaged. Please check the packaging is satisfactory. The Production Manager must find outA.who is packing the goods.B.which goods are damaged.C.how the goods are packed.8.Staff who wish to attend the dinnerA.are allowed to invite only one person each.B.must book today if they want to invite a friend.C.have to pay $100 each for themselves and their partner.9.Delegates are asked to check out by 10:30am.The delegates should leave their roomsA. before half past ten.B. at ten thirty.C. earlier than half past eleven.10.Delays expected on commuter train servicesA.People traveling to work by train may be late.B.There are problems with high speed trains.C.Due to problems, all trains will be late.11.Special offer! Limited period only.0% commission on foreign currency exchange./doc/7777074f571810a6f524ccbff121dd36a22dc44f.html mission is charged on some foreign currencies only.B.Customers can change limited amounts of money without paying commission.C.At present there is no charge for changing foreign money.12.Transport papers must include an approximate value of the shipment.The transport documents have to showA.how much the shipment is worth.B.the delivery charges for the shipment.C. a list of what is in the shipment.Part 2 (5%)●Look at the list below. It shows departments in a company.●For questions 13-17, choose the department (A-H) each person should contact.●For each question, mark one letter (A-H) on your Answer Sheet.●Do not use any letter more than once.13.Victor Morrison wants to order new furniture for the Human Resources departments.14.Martin Bright needs help in installing software designed to simplify accounting procedures.15.Sarah Wilde, a laboratory worker, wants to find out about forthcoming training courses.16.Tony Waites, from Sales, wants to discuss how his client’s complaints abou t a faulty product havebeen dealt with.17.Elizabeth Swift, who works in Advertising, has a question about her last salary.Part 3 (5%)●Look at the bar charts below. They show the number of people employed in eight different companies (A-H) in England and Germany between 2000 and 2002.●Which bar chart does each sentence (18-22) describe?●For each sentence, mark one letter (A-H) on your Answer Sheet.Do not use any letter more than once.20002001 2002 2000 2001 2002200020012002 2000 2001 200225E 25 F20202000 2001 2002 2000 2001 200218. The number of employees in Germany fluctuated between 2000 and 2002, whereas England saw asteady increase in staff numbers over the same period.19. Between 2000 and 2001 both countries had similar numbers of employees, but by 2002 numbers inEngland had fallen to half as many as in Germany.20. Employee numbers in Germany decreased steadily between 2000 and 2002, unlike in England,where the number of staff dropped slightly in 2001 before doubling.21. Although Germany had more employees than England in 2000 and 2001, by 2002 staff numbers in England had risen to the same level as in Germany.22. Although employee numbers in both countries increased over the three years, there were twice as many employees in Germany as in England by 2002.Part 4 (7%)● Read the newspaper article below about a hotel.● Are sentences 23-29 “Right” or “Wrong”? If there is not enough information, choose “Doesn’t say”.● For each sentence 23-29, mark one letter (A, B or C) on your Answer Sheet.23.The hotel has won two awards recently.A. RightB. WrongC. Doesn’t say24.The Hotel Grand is part of a national chain of hotels.A. RightB. WrongC. Doesn’t say25.The journey from the airport to the hotel takes under 30 minutes.A. RightB. WrongC. Doesn’t say26.The health center in the hotel has a new swimming pool.A. RightB. WrongC. Doesn’t say27.The Hotel Grand is very cl ose to the city’s main museum.A. RightB. WrongC. Doesn’t say28.Over half of the hotel guestrooms have their own balcony.A. RightB. WrongC. Doesn’t say29.The Hotel Grand has recently changed ownership.A. RightB. WrongC. Doesn’t sayPart 5 (7%)Match the following words with the correct meaning. For each word, mark the correct letter A-E./doc/7777074f571810a6f524ccbff121dd36a22dc44f.html mission A) does not worry about things being difficult/doc/7777074f571810a6f524ccbff121dd36a22dc44f.html zy B) person who buys and sell things for other people32.confident C) always arrives on time33.broker D) money paid to a salesperson for every sale he makes34.punctual E) does not work very hard35.experienced F) does everything very well36.capable G) has done the job for many yearsPart 6 (8%)Choose the word that is different from others in the same group.37. A) distribution B) dispatch C) distance D) delivery38. A) petrol B) fuel C) gasoline D) gallon39. A) schedule B) process C) plan D) organize40. A) wrap B) box C) package D) weigh41. A) install B) label C) fit D) load42. A) procedure B) budget C) costing D) figures43. A) invoice B) permit C) licence D) visa44. A) discountB) sale C) offer D) refundPart 7 (12%)●Read the article below about attending job interviews.●Choose the correct word to fill each gap from A, B or C.●For each question (45-56), mark one letter (A, B or C) on your Answer Sheet.45. A. be B. are C. is46. A. Any B. That C. Some47. A. which B. whose C. who48. A. fetch B. carry C. bring49. A. need B. ought C. could50. A. Despite B. Although C. But51. A. least B. little C. less52. A. longer B. further C. more53. A. What B. How C. Why54. A. try B. tried C. tries55. A. these B. this C. one56. A. nor B. not C. neverPart 8 (5%)●Read the email and the note below and complete the form.●Write a word or phrase or a number on lines 57-61 on your Answer Sheet.Mary,Could you book a room for the market research seminar in my name and let me have a copy of the form?We usually have an oval table. We’ll bring our own laptop, but to display the figures we’ll need a large screen.Call me if there’s any problem.RogerP.S. Don’t forget to ask for parking spaces!Room BookingsBOOKING REQUESTED BY: (57) ........................... D epartment NAME OF CONTACT: (58) ……………………………………DATE(S): 5-6 DecemberNUMBER OF PEOPLE: 9FURNITURE REQUIRED: (59) ……………………………………. EQUIPMENT REQUIRED: (60)……………………………………OTHER REQUESTS: (61) ……………………………………Part 9 (25%)●Complete the following sentences 62-86 with the correct option.●Mark one letter (A, B or C) on your Answer Sheet.a)starts b) takes off c) departs63.There were about 150 at this year’s conference.a)delegates b) invitations c) hosts64.Order some more A4 paper from the office department, will you?a)supplies b) support c) ordering65.Thank you very much for the to speak at your conference.a)invitation b) introduction c) instruction66.The chairman gave an excellent opening .a)show b) chat c) speech67.Could you just quickly this form while you wait, please?a)label b) write c) fill in68.She seemed very in the interview – very sure of herself.a)anxious b) careless c) confident69.We have regular health and safety training to help accidents.a)process b) protect c) prevent70.Make sure you get the customer’s address and .a)zip code b) postage c) direction71.It’s important we recruit someone with the right for the job.a)qualifications b) certificates c) studies72.Their interest on loans are very low at the moment.a)rates b) terms c) policies73.They’ve had to a lot of money from the bank this year.a)lend b) borrow c) credit74.I’d like to apply for the advertised in the FT last Wednesday.a)vacancy b) prospect c) application76.This computer’s very slow because it’s old and it hasn’t got much .a)hardware b) technology c) memory77.Some countries charge high import to protect domestic industry.a)fines b) duties c) fees78.The higher fuel costs will start to reduce our soon.a)prices b) margins c) schedules79.We’ll need to get an import before we’re allowed to sell there.a)acceptance b) visa c) license80.The new cooker’s in the warehouse right now, ready for next week.a)preparation b) production c) installation81.The bank said there weren’t enough in the account.a)deposits b) contents c) funds82.I spent the whole trade fair on our .a)stand b) show c) display83.Michael always wears a and tie when he travels on business.a)skirt b) blouse c) shirt84.It’s completely so customers will be able to use it anywhere.a)light b) portable c) compact85.I need a room with a telephone socket to my modem into.a)attach b) plug c) connect86.The UK conference is held at the same every year.a)stand b) venue c) bookingPart 10 Writing (14%)You are Daniel Black. You have organized a marketing conference for your company at the Karolin Conference Center, Prague.●Write a memo to the delegates:Saying where the conference will beSaying when the conference will beAsking everyone to confirm if they can attend.●Write 30-40 words.(On your Answer Sheet)。

BEC高级真题集12套口语部分整合

BEC高级真题集12套口语部分整合A Customer relations: the importance of making customers feel valuedB company growth : the importance to a company of controlling expansionC Marketing: how to ensure that agents maintain a high level of effectiveness when representing a companyStaff Suggestion SchemeYour company is planning to introduce a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme.Discuss, and decide together:●How to set up the scheme so that all staff feel they can contribute●How suggestions from members of staff could be evaluated.真题集2 Test 2A Communication skills : the importance of foreign language training for selected employeesB advertising: how to select a suitable agency to handle a company’s advertisingC finance: how to decide whether to float a company on the stock market.Staff RelocationYou company needs to relocate several members of staff to a new branch opening in another part of the country. You have been asked to submit ideas on how to make relocation attractive to staff:Discuss, and decide together:●Which types of financial incentives the company could offer to staff●Wh at information staff would need to know about the new location.真题集2 Test 3A personal management: the importance to a company of having well-motivated staffB strategic planning: how to decide whether to purchase or rent company premisesC Sales：How to ensure that price levels for new products are set appropriatelyHealth and Fitness FacilitiesYou company is considering providing a fitness centre on the premises to help employees improve their health and fitness. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits the centre would bring for the company●How to promote the need for health and fitness to all staff真题集2 Test 4A Market research: the importance of finding out about customers’ habits and a ttitudesB Financial management: how to identify ways of reducing costs in a companyC Communication：How to achieve an effective working relationship between different departments within a company Incentive Scheme for StaffYou company is considering setting up an incentive scheme to improve staff performance. You have been asked to make recommendations for this scheme.Discuss, and decide together:●What benefits an incentive scheme for staff would bring for the company●What types of incentives could be o fferedA Customer relations: the importance to a company of reliable customer of opinions of productsB development: the importance to a company of developing effective career plans for staffC. Business strategy: how to maintain the confidence of company shareholders.Travelling to WorkYou company’s location in a busy city centre means that staff often complain about the time taken to get to work. You have been asked to make some recommendations.Discuss, and decide together:●whether it would be better f or staff to use public or private transport●What the effects might be of allowing staff to work flexible hours真题集3 Test 2A. Quality control: the importance to a company of monitoring the quality of its goods and servicesB. Information management: how to ensure that information is managed effectively within a companyC Financial planning: the factors involved in deciding on appropriate pricing strategiesTeam BuildingThe company you work for is about to take over another company and is keen to encourage staff form both companies to work together effectively. You have been asked to prepare a proposal for team building. Discuss, and decide together:●what kinds of work projects and leisure activities would be suitable to encourage teamwork●what benefits effective teamwork could bring to the company真题集3 Test 3A. Staff relations: the importance of a company providing a range of facilities for all staff.B. Technology: the importance to a company if regularly upgrading its technological equipmentC. Strategic planning: the factors involved in managing change effectively within an organizationEducational SponsorshipThe company you work for is considering funding a regional educational project for 16 to 18-year-old students interested in following a business course. You have been asked to make some recommendations for this scheme. Discuss, and decide together:●how the project could be used to promote the name of the company●how to monitor the progress and outcomes of the project真题集3 Test 4A. Customer service: the importance of providing an effective after-sales service for customersB. Purchasing: the importance of maintaining personal contact with potential suppliers.C. Recruitment: how to ensure that the advertising of job vacancies is effectiveReducing Staff TurnoverYou work for the branch of your company that has been identified as having the lowest turnover of staff. You have been asked to suggest ways in which staff turnover could be reducedin other branches.Discuss, and decide together:●what r eason for the high staff turnover in a company might be●what effect high staff turnover might have on future methods of selecting staffA. Marketing: the importance of advertising slogans in promoting a brand or productB. Information management: the importance of keeping staff informed about company policies and plansC. Purchasing: how to achieve and maintain good relations with all suppliersProject AbroadYour company is proposing to a team of staff abroad for six months to set up an office and train local employees. You have been asked to make some recommendations for the project.Discuss, and decide together:●how to select appropriate staff to manage the project●what preparation and advice the staff would need before leaving.真题集4 Test 2A. Time management：the importance of planning work time effectively.B. Project development: how to ensure inter-departmental co-operation on new projectsC. Purchasing: how to evaluate and select new project.Customer BaseThe Finance Director of your company is concerned that the majority of its income comes from the main clients. You have been asked to make some recommendations on ways to expandyour company’s customer base. Discuss, and decide together:●what the potential dangers are of having only one main client●how the company could try to gain additional clients.真题集4 Test 3A. Product promotion: how to make effective use of the media when promoting a new product or serviceB. Information management: the importance of an effective internal communication system in a company.C. Technology: the factors involved in assessing the cost-effectiveness of new technologyInternational Business ConferenceThe pharmaceutical company you work for is keen to participate in an international conference abroad. You have been asked to make some recommendations about the company’s participation.Discuss, and decide together:●how to select members of staff to represent the company at the conference●what practical arrangements would need to be made by the company before the conference.真题集4 Test 4A. Personal skills: how to motivate employees to achieve their full potentialB. Project management: the importance of teamwork for the effective management of projectsC. Health and safety: how to develop a responsible attitude among staff to Health and Safety requirements in a company.Attending Trade FairsYour company has been invited to take part in a trade fair,which will take place during the busies time of the year. You have been asked to decide whether staff should be sent to this trade fair.Discuss, and decide together:●what the advantages and disadvantages are of attending trade fairs●which members of staff would most usefully represent a company at a trade fair.。

bec商务英语考试题

bec商务英语考试题Business English Certificate (BEC) ExamIntroduction:The Business English Certificate (BEC) exam is a widely recognized international examination that assesses individuals' English language proficiency in a business context. It is designed for professionals who use English for work or those who wish to enhance their career prospects. This article aims to provide an overview of the BEC exam, its format, and tips for successful preparation.1. What is the BEC exam?The BEC exam, developed by Cambridge Assessment English, consists of three levels: BEC Preliminary, BEC Vantage, and BEC Higher. Each level assesses different language skills required in business settings, ranging from everyday business tasks to more complex language functions.2. Exam Format:The BEC exam combines both written and spoken components to evaluate candidates' English proficiency. The exact format may vary slightly between levels, but generally includes the following sections:2.1 Reading:Candidates are presented with authentic texts, such as business articles, reports, and correspondence. They are required to read and comprehend the information provided, answer questions, and demonstrate an understanding of key ideas and details.2.2 Writing:In the writing section, candidates are usually asked to complete various tasks, such as writing emails, memos, reports, or business letters. Clear communication, accurate language use, and proper organization of ideas are crucial for success.2.3 Listening:The listening section measures candidates' ability to understand spoken English in business-related contexts. They will listen to recordings of conversations, interviews, presentations, or discussions, and answer questions based on the information they hear.2.4 Speaking:The speaking section assesses candidates' ability to communicate effectively in spoken English. It usually involves interacting with an examiner or partner in simulated business situations. Candidates are evaluated on their fluency, coherence, vocabulary, and grammar.3. Preparation for the BEC exam:Here are some tips to help you prepare for the BEC exam and maximize your chances of success:3.1 Familiarize yourself with the exam format:Understanding the structure and requirements of each section will allow you to focus your preparation and develop specific strategies tailored to each component.3.2 Enhance your vocabulary:Expand your business-related vocabulary by reading articles, books, and resources on various business topics. Make word lists and practice using the words in context to improve your lexical range.3.3 Develop your reading and listening skills:Engage in regular reading of business materials, such as newspapers, magazines, and online articles. Similarly, listen to podcasts, TED talks, or business-related audio materials to improve your comprehension skills.3.4 Practice writing business documents:Regularly practice writing different types of business documents, paying attention to the appropriate language, structure, and style. Seek feedback from teachers, colleagues, or online communities to improve your writing skills.3.5 Improve your speaking skills:Engage in conversations in English with colleagues, friends, or language partners. Focus on fluency, pronunciation, and expressing your ideas clearly. Practice typical business scenarios, such as negotiations, presentations, and meetings, to build confidence in spoken English.Conclusion:The BEC exam is a valuable qualification for individuals seeking to enhance their business English skills. With proper preparation and practice, you can increase your chances of success in this internationally recognized exam. Remember to tailor your study plan to the specific requirements ofeach exam component, and seek guidance from teachers or resources designed for BEC preparation. Good luck!。

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历年BEC商务英语高级考试真题汇总大全

历年BEC商务英语高级考试真题汇总大全为了让大家更好的预备商务英语BEC考试，我带大家整理一下剑桥BEC商务英语考试高级真题,下面我就和大家共享，来观赏一下吧。

历年BEC商务英语高级考试真题(01)The Negotiating TableYou can negotiate virtually anything. Projects, resources, expectations and deadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their??behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.外语学习网The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategies is to dress down sothat the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.历年BEC商务英语高级考试真题(02)1 Genuine feedback would release resources to be used elsewhere.2 Managers are expected to enable their staff to work effectively.3 Experts are unlikely to facilitate a move to genuine feedback.4 There are benefits when methods of evaluating performance have been negotiated.5 Appraisals tend to focus on the nature of the face-to-face relationship between employees and their line managers.6 The idea that employees are responsible for what they do seems reasonable.7 Despite experts’ assertion, management structures prevent genuine feedback8 An increasing amount of effort is being dedicated to the appraisal process.APerformance appraisal is on the up and up. It used to represent the one time of year when getting on with the work was put on hold whileenormous quantities of management hours were spent in the earnest ritual of rating and ranking performance. Now the practice is even more frequent. This of course makes it all the more important how appraisal is conducted. Human resources professionals claim that managers should strive for objectivity and thus for feedback rather than judgement. But the simple fact of the matter is that the nature of hierarchy distorts the concept of feedback because performance measure are conceived hierarchically. Unfortunately, all too many workers suffer from the injustices that this generates.BThe notion behind performance appraisal- that workers should be held accountable for their performance-is plausible. However, the evidence suggests that the premise is wrong. Contrary to assumptions appraisal is not an effective means of performance improvement- it is judgement imposed rather than feedback, a judgement imposed by the hierarchy. Useful feedback , on the other hand, would be information that told both the manager and worker how well the work system functioned, and suggested ways to make it better.历年BEC商务英语高级考试真题(03)In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need.Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwardsat customers and competitors, rather than inwards at its own processesand the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated.From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in sucha context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bringwith them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job历年BEC商务英语高级考试真题(04)There is a commonly held view that the only way to get (0) decent pay increase is to move on: to go out into the job market and find someone (31) is prepared to pay you a figure more in line (32) the talents you can offer. Whilst changing employers from time (33) time is something we probably all need to do to advance our careers in the directions we want them to take, it is nevertheless an activity that carries quite definite risks. Irrespective of (34) well we research prospective employers, a new job is still largely a step into the unknown . It may turn (35) to be a good move or it could prove to be a complete disaster : mostof us (36) had experience of both. The point here, though, is that changing employers is not something we want to be doing all the timeand certainly not (37) time we feel the urge for better pay . We’d (38) taking more risks than we needed to just to achieve a pay rise. Getting a pay rise should always be viewed (39) a serious business. There are no quick fixes or gold methods with “ guaranteed “ results. Quick fixes only serve to trivialize the issues and could (40) some circumstances get youinto very serous trouble indeed.考试用书答案及解析关于加薪的文章，教你怎么样实现加薪。

BEC剑桥商务英语中级考试真题汇总

BEC剑桥商务英语中级考试真题汇总BEC真题一Market Entry —The PioneerMarc Crystal discusses the 'be first to market’principleThe timing of market entry is critical to the success of a new product.A company has two alternatives: it can compete to enter a new product market first - otherwise known as 'pioneering' - or it can wait for a competitor to take the lead, and then follow once the market has been established. Despite the limitations of existing research, nobody denies that there are advantages to being a pioneering company. Over the years, there has been a good deal of evidence to show a performance advantage for pioneers.For many new products, customers are initially unsure about the contribution of product characteristics and features to the product's value. Preferences for different characteristics and their desired levels are learned over time. This enables the pioneering company to shape customer preferences in its favour. It sets the standard to which customers refer in evaluating followers' products. The pioneering product can become the classic or 'original' product for the whole category, opening up a flood of similar products onto the market, as exemplified by Walkman andPolaroid.The pioneering product is a bigger novelty when it appears on the market, and is therefore more likely than those that follow to capture customer and distributor attention. In addition, a pioneer's advertising is not mixed up with competitors' campaigns. Even in the long term, followers must continue to spend more on advertising to achieve the same effect as pioneers. The pioneers can set standards for distribution, occupy the best locations or select the best distributors, which can give them easier access to customers. For example, in many US cities the coffee chain Starbucks, as the first to market, was able to open coffee bars in better known locations than its competitors. In many industrial markets, distributors are not keen to take on second and third products, particularly when the product is technically complex or requires large inventories of spare parts.'Switching costs' arise when investments are required in order to switch to another product. For example, many people have developed skills in using the traditional 'qwerty' keyboard. Changing to the presumably more efficient 'dvorak' keyboard would require relearning how to type, an investment that in many cases would exceed the expected benefits in efficiency. Switching costs also arise when the quality of a product is difficult to assess. People who live abroad often experience a similar 'cost' when simple purchase decisions such as buying detergent,toothpaste or coffee suddenly become harder because the trusted brand from home is no longer available. Pioneering products have the first chance to become this trusted brand. Consequently, the companies that follow must work hard to convince customers to bear the costs and risks of switching to an untried brand of unknown quality.Unlike other consumer sectors, the value to customers of many high technology products relies not only on their features but also on the total number of users. For example, the value of a videophone depends on the number of people using the same or a compatible system. A pioneer obviously has the opportunity to build a large user base before competitors enter the market. This reduces followers' ability to introduce differentiated products. There are other advantages of a large user base, such as the ability to share computer files with other users. Thus, software companies are often willing to give away products to build the market quickly and set a standard.13 In the first paragraph, the writer points out thatA there is general agreement on the benefits of pioneering products.B companies are still uncertain about how to market new products.C most companies prefer to market new products independently.D there are now guidelines to help those who wish to pioneer.14 According to the information in the second paragraph, how do customers approach new products?A They take some time to develop a liking for them.B They make comparisons with other new products.C They need some persuasion to purchase them.D They consider cost an important feature.15 The writer refers to Walkman and Polaroid because they wereA better than any of their followers.B copied many times by their followers.C quickly accepted by consumers.D designed for a particular market.16 When pioneering products are promoted, the writer notes thatA a heavy financial investment is required.B a wide variety of advertising methods must be used.C a clear message is likely to be communicated.D a long campaign is usually necessary.17 In the keyboard example, the 'costs' the writer is referring to are concerned withA the price of the products.B the quality of the products.C the need for user training.D the lack of useful information.18 According to the final paragraph, the high technology market differs from other consumer markets in thatA it is still a relatively new area of consumerism.B it is not dependent on product characteristics alone.C there are so many different types of product on the market.D there is such a great demand for high technology products.《Market Entry—The Pioneer》，市场准入，先行者。

剑桥商务英语证书考试（BEC）-第2章剑桥商务英语证书考试（BEC）高级真题及详解（第3辑）-Te

剑桥商务英语证书考试（BEC）-第2章剑桥商务英语证书考试（BEC）⾼级真题及详解（第3辑）-TeTest 3READING 1 hourPART ONEQuestions 1-8Look at the statements below and at the five extracts on the opposite page from the annual reports of five mobile phone companies.Which company (A, B, C, D or E) does each statement (1-8) refer toFor each statement (1-8), mark one letter (A, B, C, D or E) on your Answer Sheet. You will need to use some of these letters more than once.There is an example at the beginning, (0).Example:0 This company has no direct competition.1 This company is still making a financial loss.2 This company is having part of its business handled by an outside agency.3 This company has grown without undue expense.4 This company is trying to find out what the market response will be to a newproduct.5 This company continues to lose customers.6 This company aims to target a specific group of consumers.7 This company is finding it less expensive than before to attract new customers.8 This company has rationalized its outlets.AOur management team is dedicated to delivering operational excellence and improved profitability. In the coming year, we will focus our marketing on professional young adults, who represent the high value segment of the market and who according to independent research are most likely to adopt our more advanced mobile data products. Customer retention is central to our strategy, and we have been successful in reversing the customer loss of recent years by loyalty and upgrade schemes. A restructuring programme, resulting from changing marketing conditions, has seen our workforce scaled down to 6,100 people. BAs the only network operator in the country, our marketing is aimed at expanding the size of the market. In the business sector, we have targeted small and medium-sized businesses by offering standardised services, and large customersby offering tailored telecommunications solutions. We have been at the forefront of introducing new telecommunications technology and services and have recently distributed 150 of our most advanced handsets to customers to assess the likely demand for advanced data services. Last year, the industry recognized our achievement when we won a national award for technological progress.CA new management team has driven our improved performance here. It is committed to bringing the business into profitability within three years after reaching break-even point in the next financial year. We are focused on delivering rising levels of customer service and an improvement in the quality and utilization of our network. Good progress has been made on all these fronts. The cost of acquiring new subscribers has been reduced and new tariffs have been introduced to encourage greater use of the phone in the late evening.DWe have continued to expand our network in a cost-efficient manner and have consolidated our retail section by combining our four wholly-owned retail businesses into a single operating unit. We expect this to enhance our operational effectiveness and the consistency of our service. Our ambition is to give customers the best retail experience possible. We were, therefore, delighted earlier this yearwhen we won a major European award for customer service. This was particularly pleasing to us as we have always given high priority to customer satisfaction and operational excellence.EHere, we are focused on continuously realizing cost efficiencies as well as improving the level of customer satisfaction and retention. We have already taken effective measures to reduce customer loss and to strengthen our delivery of customer service. The quality of our network has improved significantly over the past year and an increase in the utilization of our network is now a priority. The operation of our customer service centre has been outsourced to a call centre specialist and this has led to a substantial increase in the level of service.【答案与解析】1. C 这家公司依旧财政亏损。

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