体验商务英语综合教程Unit4答案
体验商务英语综合教程Unit_4答案解析
Unit 4 AdVertiSi ngPart I BUSin ess VOCabUIaryDireCti ons: There are 20 in complete Senten CeS in this part. FOr each SentenCe there are four ChOiCeS marked A, B, C and D. Choose the ONEthat best completes the Senten ce. The n mark the COrreSP Onding Ietter On theAnSWer Sheet With a Single Iine through the Center. ThiS Part totals 20POin ts, One POint for each Senten ce.C1 Outdoor advertis ing is One of the fastest grow ing _____________ i nthe market.A marketsB SeCti onsC Segme ntsD SeCtOrSD2 The world of outdoor advertis ing billboards, tran sport and ‘ Street furniture ' is _________ about $18 billio n a year, just 6% of all theworl d' S SPending on advertising.AWOrthWhiIeB WOrthy CVaIUed DWOrthC3 The soaring costs of TV are ____________________ clients to conSider alter natives.A mak ingB driv ingC PrOmPt ing Dlett ingA4 BMW ran ashelters.‘ teasers ' CamPaign in Britain on busA exclusivelyB largelyC greatly Din CIUSiVeIyC5 Placing an ad on a bus SheIter for two WeekS ___________________ at about £ 90.A works onB works away CWOrkS out DCaICUIateSD6 We are facing a _______________ With our market share. What are Wegoing to do about it?A promotio nB saleC order DCriSiSA7 Focus, a large advertising agency based in Paris, has a reputation forCreati ng imag in ative and ____________ CamPaig ns.A effectiveB efficie ntC effectD efficaciousC8 Focus now n eeds to _______________ pote ntial clie nts that it stillhas PIe nty Of CreatiVe ideas to offer.A en SureB assure CCOnVinCe DPerSuadeB9 Focus has been asked to _____________________ ideas for advertising CamPaig ns to man ageme nts of the compa nies COnCern ed.A offerB PreSe ntC SUPPIyD furnishD10 The little village Where he lived would be a popular touristA placeB Site CViSit D resortB11 Thank you for the above order ______________ our bicycles.A ofB forC by DagainstC12 It is StiPUIated in our Sales Con firmation No. 2007021 __________ the 5,000 bicycles you Ordered are to be ShiPPed in two equal lots in MarCh and April 2007.A WhiChB WhereC thatD WhatA13 You requested that 80% of the bicycles _______________ in MarCh and the bala nce in April.Abe ShiPPed BShiPPed Cto ShiP DhaVe bee n ShiPPedC14 Although We have the qua ntity _____________ stock, it is too late for US to ShiP 80% of your order in March.A fromB forC inD atD15 We have received your Ietter of 28 March, __________ US to modify the PreViOUS arra ngeme nts for the ShiPme nt of the CaPti oned order.AaSked Bto ask Cbeing asked DaSkingA16 You now WiSh to adva nce the date of ShiPme nt ____________ one mon th.A byB to Cfor DatA17 In the CirCUmStances, We regret _____________ Unable to meet your request.A to be Bbeing C be D having beenA18 In this case, you must ____________ the additi onal charges.A bearB have borne Cto bear D beari ngD19 PIeaSe take the above ___________ acco Untand let US know your decisi on as soon as POSSible.A toB for Cby D intoB20 We are PleaSed to inform you that the CaPti Oned order ___________ now bee n dispatched.A haveB hasC areD isPart II PhraSe Tran slati OnDireCtiOnS : DireCtiOnS : There are 20 Chinese PhraSeS in this part. You are required to translate them into English and Write down your tran slati OnOn the An SWer Sheet. ThiS Part totals 20 POin ts, OnePOint for each phrase.1竞争对手产品COmPetitOrS ' PrOdUCtS2隐性广告SUbIimi nal advertis ing3广告媒体AdVertiS ing media4体育赞助SPOrtS spon SOrShiP5免费样品Free SamPIe6广告标语AdVertiS ing sloga n7大众媒体MaSS media8售点展示poin t-of-sale display9户外广告Outdoor advertis ing10大众市场Mass-market11电视黄金时段栏目广告Prime-time TV slot12市场份额Market Share13街道设施Street furniture14公交车候车亭BuS Shelter15金融服务finan cial SerViCe16营销组合Marketing mix17公共关系PUbIiC relati OnS18广告宣传活动AdVertiS ing CamPaig n19价格促销PriCe promoti On20潜在客户Pote ntial clie ntPart III SentenCe Tran slati OnDireCtions : There are 10 SentenCeS in this part. You are required totranslate them into Chinese and Write down your translation on the AnSWer Sheet. ThiS Part totals 20 poi nts, two POintS for each Senten ce.1. The world of outdoor advertis ing billboards, tran sport and‘ Street furniture ' is worth about $18 billion a year, just 6%of allthe world ' S SPending on advertising.整个户外广告市场（露天广告牌，公共交通和路边设施）大约价值180亿美元一年，只占了全世界广告支出的6%。
商务英语综合教程4Unit4Businessethics课后答案
商务英语综合教程4Unit4Businessethics课后答案Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.nd paragraph, why some companies faced internal criticism?According to the 21.A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out ofpersonal tragedies.B. Its Employee Involvement Fund can reflect employees' interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company's foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company's community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceaccountingC.D. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word hasbeen supplied for you.1. It's wise to use just as much caution when making yourcharitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey's two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for home consumptionstraightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses and foundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seeminglyinconsequential, but others have the potential to change lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the management obligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about the problem because there was some crucial information for Lockheed Martin in the template.C. Waterschoot found the competitor's confidential information before 5 p.m.aprotecting of purpose the with server the from document the removed Waterschoot D. competitor of Lockheed Martin's.2. According to the text, as e-business and IT are developing, companies need to put the following into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to be sold to third parties than by any other industries.B. Most companies will inform their customers know whenspecific types of data of their own are being collected.C. When evaluating the ethical and moral implications of business decisions, a larger number of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their business decisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees' online activities;B. Canon Information Systems Inc's human resources department tries to make sure that their employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc's human resources department may be violating the privacy of the employees.5. Companies nowadays concern not only about the employees' awareness of business ethics, but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;all of above. D.。
体验商务英语综合教程4第三版答案15页writing
体验商务英语综合教程4第三版答案15页writing1、53．On your way home, you can buy some fruit, meat, vegetables and ________. [单选题] * A．something else(正确答案)B．else somethingC．everything elseD．else everything2、24．Kitty’s father ______ a policeman since 2 He loves helping people. [单选题] *A．isB．wasC．has been (正确答案)D．have been3、I’d like to go with you, ______ I’m too busy. [单选题] *A. orB. andC. soD. but(正确答案)4、_______ songs is my favorite. [单选题] *A. To Singing EnglishB. Singing English(正确答案)C. Singings EnglishD. Sing English5、79．On a ________ day you can see the city from here. [单选题] *A．warmB．busyC．shortD．clear(正确答案)6、Simon does not（）his fellow workers because they often argue over trivial matters. [单选题] *A. get on with(正确答案)B. come up withC. do away withD. go on with7、I walked too much yesterday and （）are still aching now. [单选题] *A. my leg's musclesB. my leg muscles(正确答案)C. my muscles' of legD. my legs' muscles8、We need some green paint badly, but there' s _____ at hand. [单选题] *A. notB. nothingC. little(正确答案)D. none9、I’m looking forward to hearing from you _______. [单选题] *A. recentlyB. soon(正确答案)C. quicklyD. fast10、My brother will come to see me tomorrow. I’ll meet?_______ at the airport. [单选题] *A. herB. youC. him(正确答案)D. them11、______ pocket money did you get when you were a child? （）[单选题] *A. WhatB. HowC. How manyD. How much(正确答案)12、Do not _______ me to help you unless you work harder. [单选题] *A. expect(正确答案)B. hopeC. dependD. think13、The reason why I didn't attend the lecture was simply（）I got a bad cold that day. [单选题] *A. becauseB. asC. that(正确答案)D. for14、She passed me in the street, but took no（）of me. [单选题] *Attention (正确答案)B. watchC. careD. notice15、27．Will it ______ warm in the room? [单选题] *A．areB．be(正确答案)C．isD．going to be16、( ) The Great Wall was listed by the UNESCO as ___ World Heritage Site. [单选题]*A. a(正确答案)B. theC.\D.an17、There is a popular belief _____schools don’t pay any attention to spelling. [单选题] *A.that(正确答案)B.whichC.whatD.whose18、You should _______ fighting with your parents although you may have different ideas from time to time. [单选题] *A. suggestB. enjoyC. avoid(正确答案)D. practice19、Mom, I need you ______ me a pencil box.（）[单选题] *A. buyB. buyingC. to buy(正确答案)D. to buying20、5．Shanghais is known ________ “the Oriental Pearl”, so many foreigners come to visit Shanghai very year. [单选题] *A．forB．as (正确答案)C．withD．about21、You can distinguish the twins very easily, _____Tom is quite while Jack is active. [单选题] *A. soB. butC. for(正确答案)D. and22、Don’t ______. He is OK. [单选题] *A. worriedB. worry(正确答案)C. worried aboutD. worry about23、He has two sisters but I have not _____. [单选题] *A. noneB. someC. onesD. any(正确答案)24、We were caught in a traffic jam. By the time we arrived at the airport the plane _____. [单选题] *A. will take offB. would take offC. has taken offD. had taken off(正确答案)25、--Jenny, what’s your favorite _______?--I like potatoes best. [单选题] *A. fruitB. vegetable(正确答案)C. drinkD. meat26、We _______ swim every day in summer when we were young. [单选题] *A. use toB. are used toC. were used toD. used to(正确答案)27、The hall in our school is _____ to hold 500 people. [单选题] *A. big enough(正确答案)B. enough bigC. very smallD. very big28、Everyone here is _______ to me. [单选题] *A. happyB. wellC. kind(正确答案)D. glad29、The news is?_______. We are all _______ at it. [单选题] *A. exciting;?excited(正确答案)B. excited;?excitingC. exciting;?excitingD. excited;?excited30、The old woman doesn’t feel _______ though she lives _______. [单选题] *A. alone; lonelyB. alone; aloneC. lonely; lonelyD. lonely; alone(正确答案)。
体验商务英语4 试题Exit_Test 有答案
Name _____________________________________ Class ____________________________ Exit TestL ISTENINGTrack 8A Listen to an interview with Jon Larsen, CEO of a Danish advertising agency, and complete the sentences below.1 Jon Larsen’s company was founded in _______________2 The company is changing its name from Verner-Martins to _______________ .3 The proportion of spending on internet advertising is (at the time of the interview):_______________ .4 In a few years, Jon expects this percentage to be _______________ .5 In Jon’s example, a car manufacturer arranged a series of ______________________________ to promote its new model.6 To attend these events, people had to register their _______________ or _______________ .7 Last year, the advertising industry grew by _______________ per cent.8 The total value of the industry worldwide is _______________ .B Now listen again and choose the best answer to each of the following questions.9 Jon says that his company is changing its name because …a) they want to market their services in the UKb) they want to show that they are up-to-date with new ideasc) the old name is hard to pronounce10 The use of TV commercials in advertising campaigns is …a) growingb) at a peakc) no longer as important as it once was11 What is Jon’s opinion of pop-up ads?a) they are effectiveb) people often feel annoyed with themc) people don’t pay attention to them12 Jon believes the advertising industry will …a) decline in the long termb) stay at the same size for the next few yearsc) continue to expand13 In what way is the industry changing, according to Jon?a) advertising is becoming more expensiveb) it is becoming more globalc) agencies have to offer more things14 Jon gives an example of a new promotional technique in which …a) people sell the product to their friendsb) no direct advertising is usedc) consumers receive text messages about productsL ANGUAGEA In the text below, there is one mistake on each line. Identify the word that is wrong and write the correct word on the line.A week ago Refco is one of the world’s big gest finance companies, _______________ 15 witha market value of $3.6bn following its high successful flotation in August. _______________16 Now the company has collapsed and trading in its shares have been suspended._______________ 17 Initially, internal investigators have been unable to find anything fundamentally _______________ 18 wrong. But on Monday the company found out that a $430m debt was owing by_______________ 19 the chief executive. On the same day, he paid it forward, with interest. _______________ 20 The problem was that the statement the company put out explaining what has _______________ 21 happened left many unanswered questions. Refco is completely dependent of the _______________ 22 confidence of its customers. If they fear of the security of their assets they will _______________ 23 attempt to withdrawing them, which is exactly what happened this week. _______________ 24B Rewrite the underlined part of each sentence below to create a noun phrase. Do not use relative clauses (clause s with ‘who’, ‘that’ or ‘which’).Example:We have to review our strategy because the conditions in the market are increasinglydifficult.We have to review our strategy because of the increasingly difficult market conditions.25 We are looking for a person who is professional and has good qualifications.We are looking for …__________________________________________________26 Our sales have declined rapidly in recent months.In recent months, we have seen …__________________________________________________27 He has been consistent in producing reports which are accurate.He has produced …__________________________________________________28 The company has demonstrated that they are extremely effective in planning for disasters.The company h as demonstrated …__________________________________________________29 is a service company which operates online and has been highly successful. is a …__________________________________________________C Complete the sentences below with the appropriate multi-word verb. Where there is a pronoun in brackets, decide whether to put it between the two parts of the verb or at the end.30 We have discontinued that line and we are going to _______________ _______________ anew line next month.31 The company is strong in Europe and the US and now they want to ______________________________ the Asia Pacific market.32 Hello? Are you still on the line? Oh dear – I think we’ve been ______________________________ .33 I’m afraid I won’t be able to come to the meeting on Friday. Can we ______________________________ _______________ till next week? (it)34 I’m sorry to hear you’ve got a problem. Don’t worry. Leave it with me and I’ll_______________ _______________ _______________ . (it)35 The negotiations were not going well, so we decided to ______________________________ _______________ . (them)D Choose the best answer to complete each gap in the text.Saying ‘no’ to invitations can be very difficult. A standard answer to ‘Can you come to lunch?’ is: ‘Thank you but I’m a bit busy at present.’ But what would you say if the next question_______________ 36: ‘When will you be free?’ _______________ 37 you tell a lie or be honest?If you _______________ 38 want lunch with someone it may be because they are boring, or not important enough, or because you would prefer to have a sandwich at your desk. It is easier and less rude to tell a lie.I would not advise anyone to say no to their boss. A manager I know asked his secretary if she would mind typing a letter for him. ‘I’d rather not, if you _______________ 39 mind,’ she replied. A month later, she was selected for redundancy in a company reorganisation. If she_______________ 40 ‘Yes, of course’ she might still be working there.36 a) was b) is c) would be37 a) would b) will c) won’t38 a) did not b) do not c) would not39 a) would b) won’t c) don’t40 a) said b) had said c) would have saidV OCABULARYA Choose a word or phrase from the list to replace each of the underlined words or phrases without changing the meaning.41 We don’t see any future in this market so we’ve decided to withdraw.42 Our sales subsidiaries operate autonomously.43 I’ve been offered an attractive pay package with the new job.44 The job also comes with a number of perks.45 Hugo got excellent exam results and his future looks promising.46 His speech was short and to the point.47 Share prices are falling fast and the financial analysts have issued dreadful warnings.48 I’m afraid your chances of success are somewhat doubtful.49 That manager’s attitudes to women are a bit behind the tim es!B Choose two verbs from the list that could both be used in each sentence below.50 We employ 5 staff to _______________ customer complaints.51 Normally the departmental manager should _______________the decision.52 The project failed because we failed to _______________our goals.53 The delegates at the conference were asked to _______________ feedback.54 The company is refusing to _______________ liability for the loss.55 He warned that taking this action could seriously _______________ international relations.56 The plan is to _______________ the market with our new design.C Match the words in column A to the words in column B to make phrases and match them to the a term that matches each of the definitions below.58 The way in which wealth is shared by people in a country.59 An attempt to get control of a company by buying most of its shares.60 The location where goods are stored before being sent out to customers.61 A number of shops or stores owned or managed by the same company.62 A company that arranges sales in which items are sold to the highest bidder.S KILLSChoose the most appropriate phrase from the list to match each of the functions below.63 State the goals of a meeting64 Ask for opinions65 Encourage contributions at a brainstorming.66 Signal that you want to say something.67 Resolve a conflict.68 Soften a request.69 Summarise the points so far.a) I’d like to make a suggestion.b) Let’s recap before w e go on.c) What we need to achieve today is …d) Does anyone have any feelings about …?e) We were hoping to pay a little less.h) Fire away!i) How do you think we should deal with this?R EADINGRead the article Ban bureaucracy and bring in the bulldozers. Some parts of the text have been taken out. These extracts are listed below the article. Complete each gap with the appropriate extract.The table in Jean-François Dehecq’s chief executive suite in Paris has room for no more than a handful of people to gather round. Sanofi-Aventis, the company he runs, may have become one of the world’s largest pharmaceutical companies, but he believes this table remains big enough for all those needed to take the key decisions.Apart from Mr Dehecq, that means just three other long-standing colleagues in whom he has total confidence. ‘We _______________ 70,’ he says. ‘We sit around this little table and make decisions and apply them the next morning. There are no committees, no mucking around.’This is one of a number of his defiantly distinctive approaches to management. While executives in many ‘big pharma’ groups complain that they are spending too much time in large committees, trapped by heavy bureaucracy, Mr Dehecq believes he _______________ 71. He cites the p lan of a group of his managers to build a new $100m vaccines plant in the US. ‘We challenged it, and then we said ‘Right, let’s go’. The reaction of these guys was, ‘So which committee do we go to now?’ I said tomorrow morning you get the bulldozers on the site and start building. We _______________ 72.’That same small group of executives came into play when engineering Sanofi’s largest take over with the purchase of the rival French group Aventis in a highly unusual, hostile takeover battle. Mr Dehecq says the saga began as a survival strategy for Sanofi, indicating that Pfizer, the world’s largest drugs group, _______________ 73 that were eyeing his business for acquisition because of its profitability.Despite the fact that Aventis was larger, Mr Dehecq launched an aggressive takeover and went on to acquire his rival in a €50bn deal. After the merger, most of Aventis’s top management lost their jobs, as he _______________ 74. ‘Otherwise we would be stuck in the mud like all the big mergers with only 2 or 3 per cent _______________ revenue growth this year, while we are generating 11 per cent.’As for the future, he hints that any of his three close colleagues could take on his role when he comes up for retirement in three years, and with the board’s appro val he has chosen a preferredsuccessor – whose identity he will not reveal –who shares his vision. ‘The essential thing is that we don’t end up working by committees. If we _______________ 75.’a) can best keep his company alive by retaining a direct approach that cuts awaybureaucracy.b) imposed Sanofi’s vision and stylec) was among a number of pharmaceutical companiesd) do that, we are dead.e) just took the decision.f) don’t need to talk to understand each otherNow answer these questions about the article:76 How would you describe Jean-François Dehecq’s approach to management?a) cautious b) consultative c) decisive77 What characterises other pharma groups’ decision-making?a) a long, complex process b) a fast, direct approach c) lack of red tape78 Why did Jean-François Dehecq initially decide to acquire Aventis?a) his own company was threatened with a takeoverb) Sanofi couldn’t compete with the large pharma groupsc) he wanted to improve profitability79 Complete the sentence: As a result of the merger …a) Jean-François Dehecq has had to change his management styleb) the company is growing slowlyc) senior managers at Aventis were sacked80 What do we know about the next CEO of Sanofi-Aventis?a) He will make radical changes to the way the group is run.b) He has already been chosen.c) His appointment has already been announced.W RITINGYou work in the engineering department of a manufacturing firm. Your firm needs to purchase a new motor for the pumping system at your plant and you have been asked to investigate three models that would all be suitable from a technical point of view.Use the data below and write a memo of 200 to 250 words to the Purchasing Manager. Tell him which motor you would recommend and give your reasons.PEAKING ESTYou are going to have a speaking test that will last about 15 minutes. There will be two parts:Part A: You will be asked to prepare a short (3 – 4 minute) presentationPart B: You will have to ask for information about a conference venue, which you should then summarise and evaluate.Part A: PresentationChoose one of the topics below and prepare a short presentation. You should begin with a suitable introduction, divide the main information into about three main parts, and end with a conclusion. You can make notes, but should not try to read the whole presentation. You will have about 15 minutes to prepare.1 Make a presentation about a company. Give information aboutits activities (products or services)its size, nationality of main offices or plants, subsidiaries etcits strengths in the market2 Make a presentation about a job: either the job you have, or one you would like to have. Describe:what the job involveswhy you chose itwhat is most challenging or rewarding about it.3 Make a presentation about a business person: either someone you work with or a well-known person. Talk about:what this person doeswhat they have done or achieved in the pastwhat special skills they have that you admirePart B: Gathering information and summarizingYou work for a media company. Your company wants to take over a video games producer as a way to enter the video games market. Ask the examiner for information about two possible companies: StarSports (based in the US) and Silver Clouds (based in France)Try to get the following information about each company:type of game the company producessales performance: how well they are sellingwhen the company was set upmarket valueprofit last yearshare price trendYou can ask as many questions as you like to get facts and check your understanding. You can make notes. When you have all the facts, you will be asked to make a summary comparing the two companies. You should then say which one you think offers the best potential for a takeover.Exit Test Answer KeyL ISTENING (14 MARKS)1 19522 Volcano3 5 per cent4 10 per cent (accept doubled)5 rock concerts6 e-mail address, mobile phone number7 4.78 $400 billion (or: really work)9 b / 10 c / 11 b / 12 c / 13 c / 14 bL ANGUAGE (26 MARKS)15 is → was16 high → highly17 have →has [to agree with ‘trading’]18 have → had19 owing → owed20 forward → back21 has → had22 of → on23 of → for24 withdrawing → withdraw25 We are looking for a well-qualified professional person.26 In recent months, we have seen rapidly declining sales.27 He has produced consistently accurate reports.28 The company has demonstrated extremely effective disaster planning (or: planning for disasters).29 is a highly successful online service company.30 bring out / 31 break into / 32 cut off / 33 put it off / 34 look into it / 35 break them off36 a / 37 a / 38 b / 39 c / 40 bV OCABULARY (22 MARKS)41 retreat / 42 independently / 43 remuneration / 44 fringe benefits / 45 rosy / 46 succinct / 47 dire / 48 uncertain / 49 old-fashioned50 deal with, handle / 51 take, make / 52 achieve, reach; / 53 give, provide / 54 accept, admit / 55 damage, jeopardize / 56 enter, penetrate57 severance package58 income distribution59 monetary regulations60 distribution centre61 retail chain62 auction houseS KILLS (7 MARKS)63 c / 64 d / 65 h / 66 a / 67 i / 68 e / 69 bR EADING (11 MARKS)70 f / 71 a / 72 e / 73 c / 74 b / 75 d76 c / 77 a / 78 a / 79 c / 80 bW RITING (20 MARKS)Plea se see the examiner’s guidelines.Model answer:Memo:From: Engineering departmentTo: Purchasing ManagerSubject: New motor for pumping systemWe need to purchase a new motor for the pumping system and I have investigated three models, all of which would suit our purposes from a technical point of view.As can be seen in the attached table, Model A has the lowest purchase cost. However, the running costs for this model are high at $3,066 a year. In addition, the guarantee for this motoris only one year, which means we would have to pay a further $80 per year for a service contract after this guarantee has expired.Model B has a higher purchase cost than Model A and also a much higher running cost. This would be the most expensive option for us.Model C has the highest purchase cost. However, it is a new model which offers a high level of energy efficiency. The running cost for a year is only $2,628, which would compensate for the higher purchase cost after four years. Moreover, this model has a five-year guarantee, which means we would not have to pay for a service contract during the first five years after purchase. The overall cost over five years is nearly $1,000 cheaper for this model than for model A. Conclusion and recommendationMy conclusion is that Model C offers the best value and efficiency and I recommend that we buy this model.229 wordsS PEAKING (25 MARKS)Please see the examiner’s guidelinesTotal: 125 marks。
体验商务英语4答案
体验商务英语4答案【篇一：体验商务英语综合教程4 课本答案】txt>1—5: a a a a aunit 3p23 vocabularyapositive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen negative meaning: the rest！！！！！bvery badvery good stormy strained coolamicable friendly close excellentc1—5: e d b a ep26 languageaa---j: 9 3 2 4 8 1 5 7 10 6b1—5 get on count on build up hold on to put(it) off 6—10 sounded out let(us)down set up draw up call(it)offunit 4 p33language review1—4: present simple past simple present continuous present perfect p34vocabulary c1—5: overtook outstripped outbid outvote outmaneuvered 6—10: outnumber overbookedoverran overcharged oversubscribedp40vocabularya 2—4: eb f h 6—8: gc db 1. satisfied dissatisfied satisfaction 2. motivating motivated motivation 3. fulfillment fulfilledunfulfilled 4. inspiring inspiration uninspiring 5. frustration frustrating frustratedp42 language reviewa 1—4: c e hb 5—8: d g a fb 1—4: have been conducted be perceived are entered were given5—7: were paid were paid is reducedunit 6 p50aweak moderate strong a bit fairly entirely slightlyincreasingly exceptionally moderately highly reasonably totally quite very rather extremely somewhat b1. exceptionally, extremely, very2. exceptionally, entirely, highly, totally, very3. fairly, moderately, quite, rather, somewhat4. entirely, totally5. fairly, moderately, quite, reasonablyunit 7p58 language reviewa (先为所有单词排序，从左至右为a到f)a promiseb invitation/requestc speculating about the futured bargaining 1—6:ef a c d 7—12: c b a/d f e b中的requestp62 adjective 1 persuasive2 coherentarticulateeloquent3 inhibited hesitant4 succinct5 lucid6 responsible7 fluent1. fluent2. articulate3. lucid4. inhibited5. succinct6. responsiblep63 reading1—5: b c d c b 6—10: d b c d bp64 reading1—7: c b c d c c ap64 multi-word verbs1.去掉off2.去掉about3.全对4. 去掉for5. 去掉onp65 prefixes1—4: underperforming overestimated outbid outsource 5—8: undercharged overextended outmaneuvered overrunpassives1. promotion改为promoted2. isolating改为 isolated3. were改为 was4. discussion改为 discussed5. love改为loved6. motivating改为motivated7. be改为being8. assess改为assessedtactful and less~~~~1 c,j 2. a,d 3. b,h 4. e,f 5.g,iintensifying adverbs 1—7：b a e f g d cconditionals1—5:b c b a c 6—12:c a b b c a creading1—7: c b b a c d aunit8p69 vocabulary a1-5 b b c a c b6-12 b b a c a b bb1. ex-president2. bilateral3. predicted4. pro-european5. underdeveloped6. mismanagement7. dishonest cuncommunicative indecisiveinefficient unenthusiastic inflexibleunfocussed unimaginativedisloyal disorganized unpopularimpracticalunsociable unstableintolerantp72 language review a1-8 no yes yes no nonot sure not sureno b1. should2. might or could3. correct4. must5. correct6. correct7. must8. shouldunit 10p88 language review b 1—4: b a d cunit 11p96 language review b1. far2. much3. nowhere near as （远不及）4. slightly5. substantial6. nothing likeunit 12p101 vocabularyd1-6 dcabfep104 language review a 3.empty subjectthe royal mail report peoplejohn nicholsonthe reason women don’t like to work for other women the reason women don’t like to work for other women the situation of giving work to other women try to assert themselves by giving menial tasksb1-7 them they it they we their they【篇二：体验商务英语综合教程 unit_4 答案】lass=txt>part i business vocabularydirections: there are 20 incomplete sentences in this part. for each sentence there are four choices marked a, b, c and d. choose the one that best completes thesentence. then mark the corresponding letter on the answer sheet with a single line through the center. this part totals 20 points, one point for each sentence.c1 outdoor advertising is one of the fastest growing_______________ in the market.a marketsb sectionsc segmentsd sectorsd2 the world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.a worthwhileb worthyc valuedd worthc3 the soaring costs of tv are ______________ clients to consider alternatives.a makingb drivingc promptingd lettinga4 bmw ran a ‘teasers’ campaign in britain on bus shelters.a exclusivelyb largelyc greatlyd inclusivelyc5 placing an ad on a bus shelter for two weeks________________ at about ￡90.a works onb works awayc works outd calculatesd6 we are facing a ________________ with our market share. what are we going to do about it?a promotionb salec orderd crisisa7 focus, a large advertising agency based in paris, has a reputation for creating imaginative and ____________ campaigns.a effectiveb efficientc effectd efficaciousc8 focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.a ensureb assurec convinced persuadeb9 focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.a offerb presentc supplyd furnisha placeb sitec visitd resortb11 thank you for the above order ______________ our bicycles.a ofb forc byd againstc12 it is stipulated in our sales confirmation no. 2007021____________ the 5,000bicycles you ordered are to be shipped in two equal lots in march and april 2007.a whichb wherec thatd whata13 you requested that 80% of the bicycles ____________ in march and the balancein april.a be shippedb shippedc to shipd have been shippedc14 although we have the quantity ______________ stock, it is too late for us to ship80% of your order in march.a fromb forc ind atd15 we have received your letter of 28 march, ___________ us to modify theprevious arrangements for the shipment of the captioned order.a askedb to askc being asked d askinga16 you now wish to advance the date of shipment____________ one month.a byb toc ford ata17 in the circumstances, we regret ___________unable to meet your request.a to beb beingc bed having beena18 in this case, you must _____________ the additional charges.a bearb have bornec to beard bearingd19 please take the above ____________ account and let us know your decision assoon as possible.a tob forc byd intob20 we are pleased to inform you that the captioned order_____________ nowbeen dispatched.a haveb hasc ared ispart iiphrase translationdirections: directions: there are 20 chinese phrases in this part. you are required to translate them into english and write down your translation on the answer sheet. this part totals 20 points, one point for each phrase.1 竞争对手产品competitors’ products2 隐性广告subliminal advertising 3 广告媒体advertising media4 体育赞助sports sponsorship5 免费样品free sample6 广告标语advertising slogan7 大众媒体mass media8 售点展示point-of-sale display9 户外广告outdoor advertising10 大众市场mass-market11 电视黄金时段栏目广告 prime-time tv slot12 市场份额market share13 街道设施street furniture14 公交车候车亭bus shelter15 金融服务financial service16 营销组合marketing mix17 公共关系public relations18 广告宣传活动advertising campaign 19 价格促销price promotion20 潜在客户potential clientpart iii sentence translationdirections: there are 10 sentences in this part. you are required to translate them into chinese and write down your translation on the answer sheet. this part totals 20 points, two points for each sentence.1.the world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising. 整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
体验商务英语综合教程4考试参考
c) offer
4) Our after-sales service isn’t always up to
✔Hale Waihona Puke 2021/8/145
scratch (达到标准，情况良好), let’s face it.
6) If I were you, I’d take a closer look at
manager but a poor communicator. Complete
this extract of what Penny goes on to say.
understand
• Communication
is
key.
People
have
to
___________ what you’re trying to tell them
expressions from
the box. regulations
monetary/currency
1.Because of tight _________________________
bureaucracy
company profits could not begovernment
taken out
b) warn
c)
✔ promise
2) Sorry about the delay.
a) apologise
b) remind
c)
suggest
✔
3) I could come in early tomorrow to speed
things up a bit, if you like.
a) admit ✔
体验商务英语综合教程4(第二版)电子教案Unit 4 Success
Starting up
A What makes people successful? Add more words to the list below. Then choose the five most important.
charisma drive
looks nepotism
discipline
Vidal Sassoon was a British hairdresser, businessman, and philanthropist. Establishing himself in the US in 1965, he opened the first chain of worldwide hairstyling salons, complemented by a line of hair-treatment products that became an international brand.
B Discuss what the companies have in common, and how they are different.
Similarities
Differences
Discussion
Sole brothers
Similarities Both companies were founded by members of the Dassler family. Both companies are successful products of sports shoes. Both companies are listed on the Frankfurt stock exchange. Both companies have had their products worn and endorsed by famous sports stars. Both companies have had success and a change of direction after new CEOs were appointed. Both companies are expanding worldwide. Both companies have kept sports shoes as their core product but have expanded into clothing and fashion goods. Both companies have had problems: Adidas in the early days and Puma after it went public.
体验商务英语综合教程4答案
体验商务英语综合教程4答案注:以下是开学初⽼师说要上课的单元的答案U1Language reviewA: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.gU 2V ocabularyA:1. monetary regulations /doc/b674b70c7cd184254b353563.html ernment bureaucracy 3. political stability 4. buying habits5. economic situation6. income distributionC:1.d 2.b 3.c 4.b 5.c 6. d 7. d 8. c 9. d 10.d ReadingF: 1 . a 2. a 3. a 4. a 5. aU 3V ocabularyC: 1. e 2.d 3. b 4. a 5. cListeningC: 1. b 2. a 3. b 4. b 5. bD: 1.c 2.a 3.b 4.e 5.dU 6V ocabularyB:1. e 2 . f 3 .g 4 . d 5 . c 6 . b 7 . aReadingB: 1.e 2.g 3. d 4. f 5. a 6. c 7. bU 7V ocabularyB: /doc/b674b70c7cd184254b353563.html 2. search engines 3. traffic4, site 5. search 6. key word 7. hits 8.surfers9.on-line 10.directories 11. browse 12.locate C: 1.b 2.a 3. cUNIT A Revision Adjectives: Complete…1.persuasive2.articulate coherent eloquent3,hesitant inhibited6.reponsive7.fluentNow use…..1. fluent2. articulate3. lucid4. inhibited5. succinct6 .reponsiveReading:1-10:1.b 2.c 3.d 4.c 5.b 6.d 7.b 8.c 9.d 10.b Prefixes1.underperforming2.overestimated3.outbid4.outsource5.undercharged6.overextended7.outmanoeuvre8..overrunIntensifying adverbs1.b2. a3.e4. f5. g6. d7. c Conditionals1. b2. c3. b4. a5. c 6,c7.a 8.b 9.b 10.c 11.a 12. cA: 1.b 2.b 3.c 4.a 5.c 6.b7.b 8.a 9.c 10.a 11.b 12.bB: 1.ex-president2.bilateral3.predicted4.pro-European5.underdeveloped6.mismanagement7.dishonestReadingA:/doc/b674b70c7cd184254b353563.html mon goals with challenging targets2.Open communication3.Involvement of all team members4.Conflict resolution5.Leadership6.Measuring progress againstC: 2.a)on and offb)hard and fastc)give and taked)ups and downse)touch and gof)wine and dineg)by and largeh)pros and consU10V ocabularyA:/doc/b674b70c7cd184254b353563.html plaints …e2.rapport ...d3.reassure …a4.standards …b5.products . …cB:6. b7. g C:1.get to the bottom of the problem2.pass the buck3.it was the last straw4.slipped my mind5.talking at across purposes6.ripped off7.got straight to the point Language reviewB:1. b 2.a 3.d 4.cU11V ocabularyB:1.speed of response2.press conference3.press release4.flow information5.action plan6.contingency plan7.legal action8.admission of liability9.loss of confidence10.damage limitationU 12V ocabularyD: 1.d 2.c 3.a 4.b 5.f 6.eLanguage reviewB:1.them 2. they 3.it 4.they 5. we 6. their 7.they Skills D:1.c 2. e 3.a 4.b 5.dU13V ocabulary6.aListeningA: 1. d 2.a 3. e 4.f 5.c 6.bReadingC: 1.b 2.b 3.a 4. a 5.a 6.b 7.bD: /doc/b674b70c7cd184254b353563.html patible 2.odds are stacked against/doc/b674b70c7cd184254b353563.html plementary 4.replicateLanguage reviewC:1.d 2. f 3.g 4.l 5.c 6.b7.j 8.a 9.k 10.i 11.e 12.hUNIT B RevisionFixed pairsA: 1.b 2. e 3. c 4.a 5.d 6. f 7. g B: 1.wax and wane2.loud and clear3.hard and fast4.nuts and bolts5.boom and bust6.touch and go7.pros and consNegotiating expressions1.d2. c3.b4.e5.g6.a7.fReading(P125)6.b7.dReading(P126)1.c2.d3.b4.b5.c6.b7.c8.a Comparisons1.g2.e3. d4.f5.a6.c7.b OppositesB:1.disobedience2.illegalities3.impatience/doc/b674b70c7cd184254b353563.html rmality5.irresponsibility6.unfairnessText reference1.b2.c3. e4.aPresentation language6.d7.b8.c Reading(P129)1.b2.a3.c4.a5.c6.b7.d。
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Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about it?A promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have been shippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD askingA16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
2.Focus, a large advertising agency based in Paris, has a reputation for creatingimaginative and effective campaigns.焦点公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。
3.But it is one of the fastest-growing segments, having doubled its market share inrecent years.但它是增长最快的细分市场之一，近几年它的市场份额翻了一倍。