李宁英语PPT介绍
李宁产品简介(PPT 40页)
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•运动控制类——防内外翻
2RMB581 零售价：399 上市期：10/11/12
2RWB300 零售价：379 上市期：10/11
冬季运动控制类跑鞋新款产品
鞋底采用dualLOC双密度技术，控制跑步过程中的内翻和外 翻，避免过度内、外翻折对人体造成的积累性伤害。后跟采 用PAVTRAC超耐磨橡胶，鞋身侧面大面积3M反光材料、前掌 外翻控制结构。
•鞋底采用双层PHYLON结构，舒适 性和耐久性结合更加出色
•大底全新抓地结构，抓地性更好。 后跟采用PAVTRAC超耐磨橡胶，前 掌STABGUARD防刺穿技术，足弓高 硬度TPU支撑结构，整体更为坚固。 ★
LN Running Shoes
Trail 野外跑鞋
运 动 控 制 类
Training 训练类跑鞋
跑步服装重点产品介绍
产品小类：运动上衣/运动裤 款号：1YYB427/1YKB427/1YYB412/1YKB412 价格：339/269/299/269 上市期：10月1日 介绍： 男款采用Teflon科技面料。女款采用ATp
roof科技面料。 衣袖、肩部运动撞色拼接，凸现时尚效
果。 MP3功能袋设计。 3M的反光牙贯穿设计。 3M反光材料的运用，灯光下效果更佳。 女装采用收身设计，满足平时穿着。
Training 训练类跑鞋
减
轻
震
质
类
类
Walking 走路鞋
Competition 马拉松训练鞋
基 础 类
ቤተ መጻሕፍቲ ባይዱ •马拉松训练类
2RMB355 零售价：359 上市期：11
马拉松专业训练鞋，采用李宁马拉松 专业鞋底和楦型，采用KPU/PAVtrac等 技术轻质、舒适，耐久
李宁市场与产品的分析-PPT课件
市场背景（国际）--其他主要品牌
斐乐FILA（意大利，足球）、美津浓Mizuno（日本，排球， 垒球和高尔夫）、茵宝Umbro（英国，足球）、卡帕KAPPA （意大利，服装）、迪亚多纳diadora（意大利，足球）、乐 途LOTTO（意大利，足球）、匡威Converse（美国，耐克公 司品牌，帆布和篮球）、新百伦New Balance（美国，慢跑， 越野和儿童系列）、尤尼克斯YONEX（日本，羽毛球）、百 事运动PEPSI（美国，流行鞋）、AND1（美国，街头篮球）、 维尔逊Wilson（美国，网球）、盖世威K-SWISS（瑞士，网 球）、爱威亚AVIA（美国，复古和帆布）、乔丹Jordan（美 国，耐克公司品牌）、斯伯丁Spalding（美国，主要生产篮 球）、爱世克思ASICS（日本，多元化路线，以科技性跑鞋 闻名）Y3（山本耀司与Adidas合作，高档时尚、潮流年轻）
Байду номын сангаас 品牌背景
奥运会开幕式上，李宁变身飞人，亲手 点燃了圣火。此举有如巨大的广告，令 品牌形象与公司股票得到强力提升，两 个交易日内，李宁身家净增近2亿元。 作为非奥运会赞助商，李宁不仅与中央 台签下合约，所有出镜人员在奥运会转 播期间，都穿着李宁标识的服装；而且 还是本届奥运会上，中国、西班牙和瑞 典体育服装的独家赞助商。 此外，李宁还陆续参与了“奥运城市 行”、“奔向2019”、“奥运岁月”、 “奥运传奇”和“我的奥林匹克”等节 目，在不违反奥运会商业规则的前提下， 巧妙地打了一场营销伏击战。
2019：Inner Shine Reload
更声势浩大的营销活动
2019：Inner Shine Reload
更声势浩大的营销活动 互动短片：Shine动· 穿越回去
小艾：target person 25岁，都市白领
李宁英语作文
李宁英语作文Li Ning: A Symbol of Athletic Excellence and Entrepreneurial SpiritLi Ning, born on September 8, 1963, in Liangqing, Guangxi, China, is a legendary figure in the world of gymnastics and a successful entrepreneur. His journey from an Olympic gold medalist to the founder of a multinational sportswear company is nothing short of inspiring. This essay aims to explore the life and achievements of Li Ning, highlighting his impact on sports and business.As an athlete, Li Ning's career was nothing short of remarkable. He is widely recognized for his performance atthe 1982 World Gymnastics Championships and the 1984 Los Angeles Olympics. At the age of 19, Li Ning won six medals at the World Championships, including five golds, which was an unprecedented feat. Two years later, at the Olympics, he secured three gold medals and two silver medals, making him one of China's most decorated athletes.Li Ning's prowess in gymnastics was not limited to his medal count; he was also known for his innovative and complex moves. The "Li Ning Loop," a move where he would hang fromthe rings by his knees and then swing around to an upright position, was named after him. This move is a testament tohis agility, strength, and the ability to push the boundaries of the sport.After retiring from competitive gymnastics, Li Ning embarked on a new journey as an entrepreneur. In 1989, he founded Li Ning Company, which started as a small sportswear manufacturer. Under his leadership, the company grew rapidly and became a dominant player in the Chinese sportswear market. Today, Li Ning is a global brand with a presence in over 20 countries, offering a wide range of sports equipment and apparel.The company's success can be attributed to Li Ning's entrepreneurial spirit and his ability to adapt to the changing market dynamics. He leveraged his personal brand and sports legacy to build a strong connection with consumers. Moreover, his strategic partnerships and investments in research and development have allowed the company to stay ahead of the curve in terms of product innovation.Li Ning's impact extends beyond his personal achievements and his company's success. He has been a role model for aspiring athletes and entrepreneurs alike. His story is a powerful reminder of the potential for growth and reinvention, even after reaching the pinnacle of one's field. Furthermore, his philanthropic efforts, such as the establishment of theLi Ning Foundation, have made a significant impact on sports development and education in China.In conclusion, Li Ning's legacy is multifaceted. As an athlete, he set records and pushed the limits of what was thought possible in gymnastics. As an entrepreneur, he builta brand that has become synonymous with quality andinnovation in the sports industry. His life serves as an inspiration to many, demonstrating that with determination, vision, and hard work, one can achieve greatness in multiple arenas. Li Ning is not just a name; it is a symbol ofathletic excellence and entrepreneurial spirit that continues to resonate globally.。
【走向高考】高考第一部分 基础知识聚焦 必修五 Module 5 The Great Sports Personality(共48张PPT)
Ⅰ.头脑风暴，知识链接
单词 短语
1.performance表现 2．retire退休 3．specific具体的 4．brand牌子 5．logo标志 6．guarantee保证 7．slogan标语
1.make a list of列出„„的名单 2．come onto the market走上市场 3．on the increase正在增加 4．have a great advantage有很大 的优势
After he retired,_he began a new career as a businessman, launebing his own specific brand of sportswear and with the bright red logo,_L and N. Li Ning's sports clothes came onto the market at just the right time and the sales were on the increase. They had a great advantage over their rivals. Success for Li Ning was guaranteed. The chances are that you will see students in Li Ning tracksaits in a school or university anywhere. His company has also grown internationally. Besides, he opened a school to help young people to achieve their sporting ambitions. If you are a great sportsperson, anything is possibte, as Li Ning's advertising slogan says.
Li Ning-Anything is Possible
THE SECOND PART
发展历程
1990-1996：高速发展时期
1997-1998：经营调整时期 1999-2004：二次发展时期 2004-2009：第一次品牌重铸 2010-至今：第二次品牌重铸
1990
97-98
总部迁至北京，并 改名为北京李宁体 育用品有限公司
2004
2004年6月在香港 上市，品牌国际化 纳入公司经营策略
2.李宁的个人影响力，有着极高的认知度和品牌助体育赛事和国内外体育队，使李宁在市场上影响力提升 4.在中高端市场，对于其他国际品牌，具有价格上优势
Weaknesse s
1. 李宁低价位的品牌形象已经根深蒂固，靠提高价位来增加利润的空间不大 2.国内其他品牌如安踏，361°，锐步，低价已不是李宁的独有优势 3.产品档次不高，在一线城市不太受欢迎
THANK YOU FOR WATCHING
PRESENTED BY Junjiancong
08-09
2010
李宁达到收入和利润顶 峰。公司开始寻求战略 及品牌转型
2012
李宁体育用品 有限公司成立
08年奥运会后，市 场份额超越阿迪， 成为第二大品牌
李宁营业收入较前 一年减少24%全年 亏损约16亿元
THE THIRD PART
4P分析
Produc t
1.精准的产品定位
2.不断拓宽的产品线 3.重视产品研发
Price
1.价格低于Adidas，Nike30%。
2.进行了价格分层
1.实行代理公司制
Place
2.开展电子商务 3.建立加盟连锁专卖体系
Promo tion
1.基于产品定位的广告宣传 2.较多的体育赞助 3.利用明星宣传 4.借助奥运宣传
李宁的成功之道(英文)
The original logo
Now the logo
The new LOGO, will be more bright point, will let people know to Li Ning's rich rise; The new LOGO, also more beneficial to the challenge of product design. Because it is the two parts together, in product design application, there will be a lot of a change. We are in pursuit of the more modern lines. This accord with what we like to do sports brand concept. - - -Li Ning
National brand of
------Li Ning
Li Ning's introduction
• In 1981, at the age of 18 Li Ning won the world university games men's floor exercise, the side horse, the suspension loop three champions, and since then, he began to create an "unprecedented, have one after" full “Li Ning gymnastics age.“ • In 1988, Li Ning in the last game accident loss, then, Li Ning retired, that year, his 26 years old. And in Li Ning retired into the sea, to the end of 1995, Li Ning group was founded, Li Ning as group President and general manager.
必修五 m5 A Life in Sport
He decided to launch a new brand of sportswear , competing with global giants like Nike and Adidas.
2. Li Ning’s designs were attractive, and they had a major advantage over their better-known rivals--they were cheaper. 李宁运动服不仅设计吸引人，而且比起那些著名的商业对 手， 它拥有一个主要优势，那就是价格便宜。
Learn from them. Anything is possible
Homework
Please give a brief introduction to Li Ning.
y
Vocabulary Vocabulary
Make up a short passage ,using at least four of the following words and phrases .
the prince of gymnasts
make a list of with the feeling that be determined to on the increase have an advantage over
Describe what you see and what you think the ad imply .
The company has grown internationally.
Discussion
Why was Li Ning elected to light the main torch at the opening ceremony of the 2008 Olympics? What can we learn from LiNing?
高中英语 Module 5 The great sports personalit
Module 5 The great sportspersonality单元小结Li Ning is not only a man’s name but also a brand of sportswear. Who created the brand? Li Ning, a worldfamous gymnast. Li Ning performed well and won 106 gold medals in all, including three Olympic ones. When he retired at 26, he decided to start a new life using his sporting background. Li Ning founded a company to make tracksuits and quickly succeeded. Its logo is LN and slogan is anything is possible. The major advantage of his products is that they are chea per than those wellknown competitors. The demand for his products was on the increase with sport being popular, which guaranteed his success. At Beijing Olympic Games, when the athletes wearing his sportswear stood on the platform, the excited audience rose to their feet, shouting and cheering to celebrate victory. Li Ning’s product is so popular that now it is purchased every ten seconds. Li Ning employs Italian designers to create new styles. Now, owning a Li Ning’s product is a symbol of health. Li Ning is also a man of high quality. His ultimate dream was to open a school for training gymnasts. His dream came true in 1991. Li Ning also encourages teenagers to take part in more sports, including marathon, a tough race, which builds up one’s strong will., 李宁既是一个人的名字，也是运动服的品牌。