英文产品介绍

First: The glasses change traditional single lens model, can free disassembly different lens, frames by made of special materials, firm, durable, and a pair of glasses can have much use, save the cost of buying multiple pair of glasses, as have the following lens can replace: ordinary different degrees of the lens, the sun glasses, 3 D lens, the telescope piece, and their own some special visual need glasses.
Explain (this underwater activities appropriate to wear)
The magic glasses pricing strategy
First, production costs:
Frames+lens+others
Frames
A pair of spectacles is usually constitute the main part of the mirror rings, nose pads, pile head and temples, in addition to the above components, shackle, stipule screws, hinges screw. The advantages about plastic and nature rubber: 1、Reduce the weight of 30%, and increase comfort, optical frames are not only lightweight material, but also in intensity, did not need to core the gold to increase strength, so the frame than in the past, at least 30% lighter 2、Special vacuum forming manufacturing frames, and so can be made ​thick and threedimensional box part. Great changes in the design of the wrist, not only to get rid of the constraints, and the formation of both free and bold design 3、Color,about 7000 colors. Even though the molding and coloring engineering, in color and luster have great differences. And as the complex color pigment, oil paint, inlay and silk pigment, said frames" Color Revolution"; like these pigments color delicate, rich colors, with some of the favorite hobby decoration.
Wholesalers has more profit
Promotion strategy
• A, sales promotion activity • In order to make the sales promotion activity has the continuity and rhythm, fully embodies promotion upsurge, activity points six plate. In addition to the traditional promotion forms, such as buy present, gift bag, lottery, members of integral to be through this for six plate. And now I introduce two forms: • 1. "dazzle monstrous waves"- -preheating article • A. held roadshow activities • B. place: empty Spaces • C. activity way: carry on singing and dancing performance, etc, with the audience in the process of the interaction between the lucky draw. Through activities open promotion prelude.
主要威胁（T）
There are so many glasses in the market.
ST
Some people may not be willing to change the glasses which they use now.
WT Our new product is
not full perfect.
Target market
Marketing strategy
Pattern Marketing center
Contact wholesalers
Target market
Male
Female Old people Young people
Pattern
specialization ( multiple segments )
4：The structure of the different glasses diagram below:
Third: This product with the appearance of the different characteristics, can meet different people aesthetic demand, as below:
Explain ( 3 D glasses to the top product, but more button adjust themselves the size of the images and the size of the voice)
Second: The product has special structure frames, as below: This section for the latest on the Chinese face design products:
Others
Like Headset, cleaning agents, glasses cloth etc
Additional: glasses cost in 200-300yuan a pair of glasses.
In general
• Our glesses is suit for students, workers, teachers, and so on. • About 420-550 RMB a pair of glasses
special glasses stores or large glasses supermarket
19
Special stores
Large supermarket
Contact wholesalers
Advertise in websites or television sb、will cooperation with me long-term We can discounts crazy
Magic glasses Promotion executive program plans
Never miss
Promotion
So good !
I get it ! I win --Boss
Lens
Polarized sunglasses lenses
Driver-specific lenses
Myopia lens
Resin glasses
Various lens according to different situations to use, and easy to take.
Fashio nable
Cool
special visual
Advantage
Special structure
Meet
People’sdemendsຫໍສະໝຸດ Practical value
Internal
主要优势（S）
1:Good quality 2:Special visual 3:cool 4:Meet people’s demand 5:Special structure 6:Practical value
主要劣势（W）
External
The product is new, it Will not accepted by people in a short time !
主要机会（0）
1: variety functions 2:price is reasonable
SO
size the market , WO Through different use the market strategy to types of advertisements obtain the market. and promotion.