Ebusiness英语论文

The Advantages and Disadvantages of E-business and Traditional Business摘要目前，我国的电子商务正在蓬勃发展，许多传统商务也在构建自己的电子商务平台，大力发展网上购物，为企业开辟新的营销模式。

尽管如此，传统商务经过历史的沉淀，有着它不可忽视的优势，且我国电子商务的发展仍处于初级阶段。

电子商务与传统商务各有其优缺点，需要我们不断去探索，与时俱进。

关键词：电子商务; 传统商务; 优点; 缺点【Abstract】At present, China's e-commerce is booming, many traditional business helps to build their own e-commerce platform,Vigorously develop the online shopping, open up new marketing model for enterprise,However, the traditional business through the history of precipitation, it has an advantage that can't be neglected,And the development of e-commerce in China is still at the primary stage.E-commerce and traditional commerce has its advantages and disadvantages, we need to continue to explore, to keep pace with the times.【Key Words】e-business; traditional business; advantages; disadvantagesContents摘要Abstract1.Introduction1.1the definition of E-business1.2the definition of traditional business2.the Development of Two Business Models2.1the development of E-business2.2the development of traditional business3.the Two Sides of Two Business Models3.1the advantages of E-business3.2the disadvantages of E-business3.3 the advantages of traditional business3.4the disadvantages of traditional business4.the Solutions of Two Business Models5.Conclution6.Bibliography1.Introduction1.1the definition of E-businessE-business is the application of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses or e business refers to business with help of internet i.e. doing business with the help of internet network.[1] The term "e-business" was coined by IBM's marketing and Internet teams in 1996.[2][3]1.2the definition of traditional businesstraditional business is that users can realize business transactions and management process by telephone, fax, letters and traditional medias.The user can do the marketing, advertising, marketing information obtained through traditional means,receives order information, to make a buying decision, payment, customer service support.This method has the features of many links, high cost, low efficiency, the two sides heart distance.2.the Development of Two Business Models2.1the development of E-businessThe 12th Five Year Plan "period, China's e-commerce industry is developing rapidly, the industrial scale expanding rapidly,electronic business information, trade and technology service enterprises are constantly emerging.In 2010 Chinesee-commerce market transaction volume has amounted to 4.5 yuan, a year-on-year growth of 22%.A total of 2011 our country electronic commerce trade hit a record high, reached 5.88 yuan.By the end of 2013, Chinese e-commerce market size of $10.2, a year-on-year growth of 29.9%.[4]3.the Two Sides of Two Business Models3.1the advantages of E-businessReduce the transaction cost first, through the network marketing activities of enterprises can improve marketing efficiency and reduce promotion costs, according to statistics in advertising on Internet can be increased by 10 times he number of sales, while its cost is a traditional advertising 1/10; secondly, e-commerce can reduce the costs of purchasing, because with the help of Internet enterprises can seek the most favorable price in the global market suppliers, and through information sharing with suppliers to reduce intermediate links due to inaccurate information losses. Data show that, using EDI can often be for the enterprise to save procurement costs for5%-10%.To provide customers with personalized customer service can be customized merchandise mall can automatically according to the old customer purchase of the situation as the recommended products, according to the cumulative purchase quantity discount automatically, can also provide personal information service for customers, such as providing online secretarial services etc.3.2the disadvantages of E-businessThe development of e-commerce has brought hope to many enterprises, but the logistics support system still need to be perfect.So the electronic commerce still exist some disadvantages and shortcomings.First,the network has its limitations,people unable to get the goods from the Internet all information, especially can't get to the commodity most distinctive visual impression.Then,the search function is not st,ansaction security is not guaranteed. In addition to this,due to the education system of electronic commerce in China is still in the exploration process, influence and common development ofe-commerce itself rapidly and other factors, makes the electronic commerce talent in China has increased.3.3 the advantages of traditional businessThe traditional TV advertising marketing coverage,in view of the audience is not specific, easy to make part of the plan and foreign audiences to become consumers.And face to face sales promotion can have a definite object in view,consumer attitudes to adjust their marketing strategies.E-commerce fraud occurs repeatedly, give a person with virtual sense, to enable consumers to create a sense of trust.3.4the disadvantages of traditional businessThe traditional business with a high cost, easy to make mistakes, shortcomings of slow processing,which geatly restricts the efficiency and scale of business activities.In the process of transactions will have various costs, such as staff costs, advertising costs,a variety of document processing cost, inventory cost, store cost etc.. These costs add up cause the transaction cost is too high.On the one hand both parties involved, a variety of document processing need more room, so as to guide the transaction efficiency is low.On the other hand all costs to process, processing tax payment is not transparent.At last,the traditional business mode of payment is to check and cash, so more trouble.4.the Solutions of Two Business ModelsThrough the above summary we can see, there is a complementary role of traditional commerce and e-commerce.One, the traditional enterprise of building an independent e-commerce sites, this is a typical.Second, the traditional enterprise cooperation and e-commerce platform operators industry electronic commerce website.Thirdly, the traditional enterprise open shop or the development of channels in the third party e-business platform.Fourth, shop line built entity shop.Fifth, the establishment of the fusion and the entity shop online supermarket.5.ConclutionElectronic commerce is developed based on the traditional business,E-commerce and traditional commerce is not separated,the two are closely related.Electronic commerce has great fusion.The concept of electronic commerce many past seems irrelevant.Also the traditional business mode and the mode of electronic business affairs together.Electronic commerce that some of the traditional ways of working and post to cancel or change,and continue to create new work mode and work content, new forms of communication and new business model.Bibliography[1]Beynon-Davies P. E-Business. Palgrave, Basingstoke.2004[2]Gerstner, L. (2002). Who says Elephants Can't Dance? Inside IBM's Historic Turnaround. 2002: 172.[3]Amor, D. The e-business (r)evolution. Upper Saddle River:1999[4] 电子商务百度百科./link。