商务英语函电实训 Unit (3)
《商务英语函电教程》unit 3询价与回复课件
General View General Enquiry is sent to acquire
some general information about products, such as asking for a catalogue, or price list, a sample, terms of payment.
Guidelines for Writing
(3). State briefly to first enquirers the strengths and advantages of your products. (4). If you are unable to supply the products required, give a reason or explanation in addition to expressing regret. Always end your letter positively by offering other products as substitutes so as to create a good impression, which hopefully result in more business.
Guidelines for Writing
(3)If it is a first enquiry, start your letter by informing how you obtained their name and address. Meanwhile, you can give a brief introduction of your own business. Some details about what you would like to get from the exporter would be mentioned in the end. (4)The tactic often used in order to invite better terms is to give the seller some hope of substantial orders or continued business by saying “Should your prices be competitive, we shall place an order…” or “If your quotation is favorable, we’ll place regular order with you.”
商务英语函电实训unit 3 Business Status
Specimen letters
Unit 3 Business Status
Dear Sirs,
We have made enquires concerning the corporation mentioned in your letter of October 20. We have to inform you of considering carefully in trade with them. Though the corporation is an old establishment, losses have been incurred for the latest 3 years in succession in the enterprise, their
liabilities have reached $150,000,000 and they have always delayed their payment in the past three years, it appears to us that the corporation's losses due to their bad management. We would advise you to pay more cautious attention to any trade with them, however, it is our personal opinion, and we wish you to make
Unit 3 Business Status
Specimen letters
Unit 3 Business Status
Credit Information – Yours of June 8 Dear Sirs, With regard to the above subject, we are pleased to advise that our correspondent bank in Accra, Ghana, has now supplied us with the following information: The firm in question is an importer and wholesaler here of Electrical Machinery and Equipment, having a business background of some twenty years. They have been dealing with us ever since their inception, and for the present we extend to them a credit line of low four figures in Sterling for their imports mainly from the United Kingdom. At the moment, they are doing an active business, and judging from the size of the Ghana Accra handling all types of electric products for their local clients.” The above information is passed on to you for your personal reference only and without any responsibility on our part. Yours faithfully,
英语函电Unit+Three
Brief Introduction Samples of Letter
Sample A Sample Bogues Reading
Brief Introduction
What is an inquiry?
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Samples of Letter
The above prices are subject to market fluctuations. For quantities of more than 150 dozen,we will reduce the price by three percent. These buttons are of exceptional beauty and are packed in
wooden cases，each containing 20 boxes. Shipment will be made within 3 weeks from acceptance of our order. Our terms of payment are draft at sight under an irrevocable letter of credit.
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Samples of Letter
Thank you again for your interest in our products. We are looking forward to your order and you may be assured that it will receive our prompt and careful attention. Yours faithfully，
实用商务英语函电课件-Unit 3
Lesson 2 Order Enquiry
• 1． order enquiry 客户询盘， 买方详细地说明订 购产品所要求的材料、型号、颜色、尺寸等，要 求卖方综合细节进行报价。一般在客户下 purchase order之前，都会有相关的order enquiry 给业务部。 • 2. learn vi 获悉；得知 • to learn from （书面表达） • to note that（书面表达） • to understand that （书面表达） • to know （更口语化）
9. open an account 开立账户 公司之间开立账户，意味着双方建立贸易关系， 即enter into/establish business relations 10. confirm v.证实，确认 His letter confirmed everything. 他的信件证实了一切。 We confirm having agreed on the following points. 我们确认同意如下几点。
Status enquiries
• Status enquiries are usually conducted at the beginning of establishing business relations or executing orders. They are letters asking for information about the financial position, credit, reputation, and business methods of the prospective business partners.
Introduction
In international business, enquiries fall into two categories: business enquiries and status enquiries.
商务英语函电unit 3 organization of business letters
e.g.
I would again apologize for the delay in replying and I trust that this has clarified the points you have raised, however, if you wish to discuss any points I have not clarified, or need any further information, you may wish to telephone or contact me accordingly.
e.g.
Thank you for your letter of 8th March 1998, which has been passed to me for my attention.
I refer to previous correspondence in respect of the above and note that to date we have not received your cheque for the outstanding arrears.
I write with reference to our telephone conversation yesterday regarding the above matter.
Body paragraphs of your letter should contain the information the reader needs to take action. They also should continue to motivate the reader.
A letter from a computer company refusing to authorize repair of a customer's computer on which the warranty expired six months ago.
unit 3 商务英语函电
Unit 3 Enquiries and Offer1.trade negotiation 交易磋商2.enquire , make an enquiry 询盘(v.)3.enquire for sth , make an enquiry for sth 询盘某物4.enquire sb for sth 向某人询盘某物5.enquire the price of sth 询盘某物价格6.quote / offer , make a / an quotation / offer 报盘(v.)7.quote / offer for sth , make a/ an quotation / offer for sth 报某物的盘8.quote / offer sb for sth 向某人报某物的盘9.counter-offer 还盘(v.)10.accept 接收(v.)11.firm offer 实盘12.non-firm offer 虚盘13.voluntary offer 主动报盘14.pro forma invoice 形式发票15.for our consideration / information / reference 供我们参考16.with reference to 关于ply with your request = at your request = as requested 按照贵方要求18.meet your satisfaction / requirement 满足要求19.full-range products 全套产品20.enquiry form 询价单21.Enclosed please find …. 随函寄去…，请查收22.be subject to 以…为有效23.have / command / find a good market 畅销24.sell fast / well 畅销25.enjoy fast sales 畅销26.be popular with customers 畅销27.famous-brand athletic shoes 著名品牌运动鞋28.a promising market 有前途的市场29.long term partner 长期合作伙伴30.detailed information on such items 关于这种商品的详细资料31.place an order(n.) for sth 下定单32.order(v.) sth 下定单33.place order elsewhere 去别处订单34.in this regard 关于此方面35.consider = take into consideration 考虑36.be interested in sth / doing sth 有兴趣做某事37.be interested to do sth 迫切想做某事38.illustrated catalogue 有插图的目录本39.under separate cover 另封40.by separate mail / post 另封41.by parcel post 用包裹邮递42.by separate airmail 另封航邮43.terms & conditions 条件44.the same as usual 按照惯例45.a large / great / active / heavy demand for 对…..需求很大46.a growing demand 日益增加的需求47.FCL= full container load 整集装箱货物48.the increase in price 价格的上升49.result in = lead to 导致50.result from 源自 of commodity 商品品名52.article NO. of commodity 商品货号53.packing requirement 包装条件54.unit price 单价55.in duplicate = in two copies 一式二份56.in triplicate = in three copies 一式三份57.in quadruplicate = in four copies 一式四份58.out of question 毫无疑问59.out of the question 不可能60.in your favor 以你方为抬头61.prospective customers 未来客户62.promote the sale 促销63.take pleasure in doing sth = enjoy doing sth 乐于做某事64.take all the necessary steps 采取所有的必要的措施65.take measures 采取措施66.dispatch date 离港日期67.in the new season 本季度68.a trade discount of 30% 七折69.in all = all together 总共70.study information 研究信息71.good / excellent value for money 货真价实72.trial order 试订单73.fresh / new order 新订单74.initial order 首批订单75.free of charge 免费76.free distribution 免费分发77.modern design 设计新颖78.nice color 色彩鲜艳79.fine quality 质量上乘80.in view of 鉴于81.take full advantage of 充分利用82.current / prevailing price 时价。
《商务英语函电教程》unit 3询价与回复
Specimen Letter-2 （Reply to Importer’s Enquiry）
Fujian Provincial Arts and Craft I/E Corporation 12-11/F, Zhongshan Mansion, 123 Hudong Road, Fuzhou, China
On regular purchase of over 100 dozen of individual items, we would give a discount of 3%. As to payment, we usually accept payment by sight L/C. We assure our clients of delivery within 20 days after receipt of L/C. In addition to bamboo and straw articles, we also deal in carvings, porcelains, wooden products and a wide range of Christmas gift items, details of which you will find in the catalogue. If you need any further information, please let us know. We look forward to welcoming you as our customer. Yours sincerely, Mr. Wang Sales Manager
We are large dealers in arts and crafts, having over 15 years experience in this particular line of business. Provided quality and prices are satisfactory, there are prospects of good sales in our market. When replying, please state terms of payment and discounts you would allow on purchase of quantities of over 100 dozen of individual items. We look forward to your early reply.
商务英语函电Unit 3 报盘
欢迎
3-1 Objectives 目标
• 1、Learn the conception and the main contents of an offer by heart
• 2、Understand the basic structure of offer letter • 3、Practice writing a firm offer and non-firm offer by using
(show your interests in doing business with them) • 15) Complimentary close • 16) Seller’s company name
C. The Main Point of Offer Letter报盘的要点
• 1) Expression of the thanks for the inquiry, if any. She thanked me for the offer. 她对我的报盘表示感谢。
B. The Basic Structure of Offer Letter报盘基本结构
• Salutation • Body • 1) Thank the buyer who send out the inquiry at the beginning of the
offer; the date when the inquiry was received might be listed as well. • 2) Things sent to the buyer (catalogue and the prices, samples if
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We would advise you to pay more cautious attention to any trade with
them, however, it is our personal opinion, and we wish you to make further enquiries. Yours faithfully, (signature)
Specimen letters
Credit Information – Yours of June 8
Dear Sirs,
Unit 3 Business Status
With regard to the above subject, we are pleased to advise that our correspondent bank in Accra, Ghana, has now supplied us with the following information: The firm in question is an importer and wholesaler here of Electrical Machinery and Equipment, having a business background of some twenty years. They have been dealing with us ever since their inception, and for the present we
The End
Unit 3 Business Status
Useful Expressions
Unit 3 Business Status
对于贵公司所提供的情报, 无论内容如何, 一定会严守秘密。 Any information you may give me will, of course, be treated as strictly confidential. 以后如有机会, 我们将乐于为贵公司提供同样的服务, 作为对这次 协助的报答。 It would give us great pleasure to be able to render you a similar service should opportunity occur.
The above information is passed on to you for your personal reference only and
without any responsibility on our part. Yours faithfully,
Specimen letters
extend to them a credit line of low four figures in Sterling for their imports mainly
from the United Kingdom. At the moment, they are doing an active business, and judging from the size of the Ghana Accra handling all types of electric products for their local clients.”
Useful Expressions
Unit 3 Business Status
贵商史密斯公司希望与本公司开展交易, 指定贵处为信用出证人。 Messrs. Smith & Co., of your city, desire to open an account with us, and have given us your name as a reference. 本公司接到横滨市八幡公司来函, 表示愿意与本公司建立贸易关系, 并指定贵方为该公司信用证明人。 Messrs, Yawata & Co., of Yokohama, are desirous of entering into business relations with us and have given us your esteemed address as reference.
如有幸由贵处得知附件中所提及的公司目前的财政情况, 本公司将 不胜感激。 You would greatly oblige me by obtaining for me information as to the present financial position of the firm named on the attached slip.ness Status
We have made enquires concerning the corporation mentioned in your letter of October 20. We have to inform you of considering carefully in trade with them. Though the corporation is an old establishment, losses have been incurred for the latest 3 years in succession in the enterprise, their liabilities have reached $150,000,000 and they have always delayed their payment in the past three years, it appears to us that the corporation's losses due to their bad management.