世纪商务英语口译教程Unit7
中职教育-国际商务英语口语口译课件:Unit 7 Handling Problems.ppt

goods were short-weighted. The total short weight is 1,000 kilos which amounts to a loss of US $950. Lin: How could that be? Did you consult the shipping company for an explanation? It must be their responsibility because of their rough handling in loading and unloading the goods.
SCENE 3 Mr. Collins is making a phone to ABC Company because the goods
delivered to him are seriously damaged. Miss Yu, a customer service clerk for ABC Company, is answering the phone.
Lin: China Foods Import and Export Corporation, may I help you? Grant: Yes, this is Grant. May I speak to Mr. Lin Hui? Lin: Speaking. Grant: Mr. Lin, I’d like to talk with you about the goods we received this
商务英语口译Unit 7 Finance And Securities

Securities may be represented by a certificate or, more typically, "non-certificated", that is in electronic or "book entry" only form. Certificates may be bearer, meaning they entitle the holder to rights under the security merely by holding the security, or registered, meaning they entitle the holder to rights only if he or she appears on a security register maintained by the issuer or an intermediary. They include shares of corporate stock or mutual funds, bonds issued by corporations or governmental agencies, stock options or other options, limited partnership units, and various other formal investment instruments that are negotiable and fungible.
1.很高兴在春暖花开的时节来到纽约,同各位同事共商应 对国际金融危机、恢复世界经济增长之策。 I am pleased to come to New York in this balmy spring season and join you in discussing ways to tackle the global financial crisis and restore world economic growth.
世纪商务英语口译教程Unit7

Unit 7 InsuranceRelated InformationThe Basics of Cargo Coverage1. “ALL RISK”coverageThe broadest form of coverage is “ALL RISK”, which, as a misleading name for an insurance policy, provides wide cover but does contain a number of exclusions. The term “All Risks”should not be taken too literally and in some jurisdictions the term is no longer used.An “ALL RISK”policy insures approved general merchandise in the event of physical loss or damage from any external cause. This includes new packaged goods without unusual susceptibility to loss from breakage, pilferage, or the nature of the goods themselves. “ALL RISK”policies do not cover all losses possible in the course of an international shipment.2. General AverageIn order to save a ship in peril of sinking during a storm, some of the cargo may have to be thrown overboard. The ship owner and the owners of the saved cargo obviously benefit at the expense of the owners of the jettisoned cargo. This was deemed unfair and the principle of “General Average” evolved so that all parties would contribute in such a situation.3. (With) Particular Average (WPA)In ocean marine insurance, Particular Average refers to a loss either partial or total, which falls on one or more property or interest being shipped, as opposed to a general average.4. Free of Particular Average (FPA)This is an ocean marine policy provision where coverage is provided only if a total loss of the insured property occurs from an insured peril.FPA (American clause) is limited coverage that usually applies to used merchandise, waste materials and goods shipped subject to an on deck bill of lading. It covers partial and total losses due to FPA perils, which include the sinking, stranding, burning or collision of the vessels or catastrophic perils on shore such as earthquake, derailment, collapse of dock, fire, etc.5. WAR RISKSpecial coverage on cargo in overseas ships against the risk of being confiscated by a government in wartime. It is excluded from standard ocean marine insurance and can be purchased separately.6. Inherent ViceCertain goods are, by their very nature, susceptible to damage and it would beunreasonable to expect insurers to pay for such damage. Examples of Inherent Vice are deterioration of Perishable Goods, spontaneous fermentation or combustion of improperly dried grain.7. WAREHOUSE TO WAREHOUSE protectionMost cargo insurance protects goods in transit from the time they leave the shipper’s warehouse until they reach the consignee’s warehouse, as long as they are not taken out of the normal course of transit by the insured.Lead-in1. Listening1. D2. BTape Script:Tim is talking to Judd about the insurance of a product order.Tim: Good morning, this is Tim. Is that Judd?Judd: Yes, this is Judd speaking.Tim: I’m calling to discuss the insurance coverage you requested for your order.Judd: Good, we requested an amount thirty percent above the invoice value.Tim: We have no problem complying with your request, but we think that the amount is a bit excessive. You know according to our usual practice,we insure the goods only for 10% above the invoice value.Judd: Yeah, but in the past, we’ve really been put in a bind because of damaged goods. Tim: I understand your concern. However, usual coverage for goods of this type is the total invoice amount plus only ten percent.Judd: We could feel more comfortable, though, with thirty percent.Tim: Unfortunately, if you want the increase in coverage, the extra premium will be for your account.Judd: But shouldn’t your quotation include adequate coverage against risks?Tim: That quotation involved normal coverage, but not all. So I suggest you contact your insurance agent there and compare rates.Judd: OK. Thanks. I’ll check it out.2. Spot DictationPart 1 1. T 2. T 3. F 4. F 5.FPart 2 1.practice 2. insurance 3. insure4. the People’s Insurance Company of China5. premium6. covered Tape Script:Sophia: According to our usual practice, we do business with our customers on a CIF basis, Mr. Smith.Smith: That’ s good . It will save us a lot of time because we don’t need to deal with so many insurance formalities. But I’d like to know how much the premium is .Sophia: Well, Mr. Smith, it will vary according to the types of risks to be covered.Smith: I see. Which company do you usually insure with?Sophia: We always insure our goods with the People’s Insurance Company of China. Smith: That’s great. May I ask what insurance you will cover according to your usual CIF terms for these glassware?Sophia: We usually insure against All Risks for glassware.Smith: Including War Risk?Sophia: No, War Risk is a special additional risk and it has to be arranged separately.Generally speaking, it is not necessary to insure against that risk ,as All Risks has provided enough protection to your order.Smith: I see. Thank you for your information.Text ALanguage Study1. insurance①n.the contract made by a company or society, or by the state to provide a guaranteeof compensation for loss, damage, sickness, death, etc in return for regular payment 保险◆People without insurance had to pay for their own repairs.arrange/cover/ effect / provide/ take out + insurance 办理保险◆Under FOB terms, insurance is to be covered by the buyer.insurance company 保险公司insurance policy 保险单insurance certificate 保险凭证insurance premium 保险费insurance value/ amount 保险金额insurance agent 保险代理人②insure vt.make a contract that promises to pay sb an amount of money in case ofaccident, injury death, etc, or damage to or loss of sth 保险,投保◆Every company would insure itself against loss or damage to its property.insurer n.承保人the insured n. 被保险人2. As a large percentage of our foreign trade in and out of this country goes by ship, what mainly concerns us is still the marine Insurance.此句中what mainly concerns us 是主语从句,所以后面的谓语动词用单数。
世纪商务英语听说专业篇I 课件 unit 7

3. What are its features?
Power failure warning, adjustable shelves and trays, fast freeze function, easier
At the trade fair, Mr. Smith, an American importer, is talking with Mr. Wang, a
Chinese exporter. Listen and answer the questions.
5. What colors are the products available in?
Part Ⅲ
Part Ⅳ
Listening and Speakingபைடு நூலகம்
Fun Break
Part Ⅴ
Situation Performance
第二页,共28页。
Warming Up
Task One
Brainstorm with a partner about what should be included when making inquiries.
What products are inquired
about?
The 1st inquiry
The 2nd
inquiry
The 3rd inquiry
What is asked for?
alpine exercisers
the price list, a catalogue and
maintenance instructions
简明商务英语口译教程Unit 7

18.There is another point which should be discussed and cleared up.
19.Buyers should be responsible for the insurance charge.
Section C Topic for Interpreting
7-1 The ABC of the US Dollar
The name of the dollar came, in an indirect way, from a small
Bohemian town called Joachimsthal. In 1517, a local aristocrat
The nickname for the dollar, “buck”, originated in the 1800s with
deer hunters. At that time, the going rate for a deerskin was one
4.I’m afraid there must have been a mistake. 5.We should create a more favorable external environment for
foreign investors, including a soft environment such as politics and laws and a hard environment like infrastructure. 6.The difference between a human brain and a computer can be expressed in a single word: complexity.
商务英语翻译教程(第三版)unit7广告翻译

Sec 4
Sec 6
Sec 7
Sec 8
返回
Classification:
Classification by Medium:
Newspaper Advertisement, Magazine Advertisement, Television Advertisement, Radio Advertisement, Direct Mail Advertisement, Outdoor Advertisement and others.
(6) Poetry in motion, dancing close to me. 动态的诗,向我舞近。(丰田汽车) (7) Ask for more.
Sec 3
Sec 4
渴望无限。(百事流行鞋) (8) The choice of a new generation.
Sec 6
新一代的选择。(百事可乐) (9) 要买房,到建行。
Sec 8
返回
Features of Ads
Attractive—catch the reader’s attention
Creative—project an image Persuasive—urge the reader to act
Impressive—produce an impact
SECTION 1
Sec 2
Sec 3
随着经济全球化的发展,广告宣传国际化的趋势将会越来越明显、越来 越激烈。无论是中国企业还是外国企业,都存在着一个广告国际化、全球化 的问题,也就是商品广告的翻译问题。国际性商品广告翻译应当充分考虑产 品销售对象的语言习惯、文化积淀与心理定式以便能够更好地为企业服务、 更好地推销产品。实践证明,成功的广告翻译会带来 巨大的经济效益,而不成功的翻译不仅会给会给企业 或国家带来重大的经济损失,还会直接影响企业或国 家的形象。因此,如何恰如其分地理解和翻译跨文化 广告,已是摆在商务翻译人员面前的一个现实问题。
商务英语口译Unit 7 Product Introduction

including kids’ series, women’s series and men’s. All these series sell well on the market. • W: Are they different from the old ones? • L: Yes, these are for winter’s wear, which are quite different from the summer ones. And we put a thin cotton linen liner in these new shirts. • W: Fantastic! But lined up with liner, do they wear comfortable?
Part Two
Unit 7 Product Introduction
• This unit includes some general conversations with relation to the introduction, presentation and specification of products, such as how to describe new products, how to recommend commodities, how to present products to potential customers and how to catch the customers’ eyes. The learner can master these skills according to each situation and they can easily handle every situation when it happens.
《世纪商务英语》翻译讲义 Advertisements

Unit 7 Advertisements1.Adverting is a way of bringing information to the public for the purpose of selling a product, a service, an idea, or an event. The information is transmitted by means of the printed word or even the air. It may be presented as a simple statement of fact, or, as is more frequently the case, it may be offered in colorful or even emotional language. All advertising is intended to stimulate people to do some specific thing, such as buying a product, ordering a service, joining an organization, attending a meeting, or thinking sympathetically about a situation. Each advertising is paid for by a person, a group, an organization, or a business enterprise seeking to advance his or its goals.Consumer advertising can be directed to different parts of a market. For example, producers advertise through magazines and radio and television programs that appeal to the portion of the market they wish to reach. A cereal manufacturer would schedule commercials for television cartoon shows in order to make children aware of a product. A tire maker would use air ads during sporting events to appeal to the adult male audience.Trade advertising is aimed at middlemen of all kinds. Trade ads try to persuade wholesalers and retailers to stock specific goods. Industrial advertising is directed to producers of manufactured goods. Agricultural advertising goes to the agricultural producers. Professional advertising is aimed at people such as doctors, teachers and architects, who recommend products but do not purchase them directly.nguage features(1)Verbs, adjs, pronouns, coinageNestle Ice Cream: Take time to indulge! Disneyland: The happiest place of earth.KFC:we do chicken right Sony: Hi-fi, Hi-fun, Hi-fashion, only from Sony(2)Sentence Patterns: simple sentences, interrogative sentences (疑问句)& ellipticalsentences(省略句)Calvin Klein: Between love and madness lies obsession.Budweiser: Why ask why? Try Bud dry. Intel: Intel inside. 因特尔在其中(3)Rhetorical devices/ Figures of Speech 修辞:personification(拟人), simile & metaphor(明喻,暗喻),pun(双关),alliteration(头韵) ,rhyming(尾韵), hyperbole(夸张),repetition(反复、重复), antithesis (对偶), irony (反语),parody (仿拟)etcBounty (糖果):A taste of paradise Fila:Functional…Fashionable…Formidable…Give me taste, not waist. Not all cars are created equal.3. (1) Sea, sun, sand, seclusion– and Spain! You can have all these– at a price that is hard to believe – when you visit the new Calientte Hotel.(2) Run a critical eye over the Swiss Timetable for Europe, and you’ll find it’s a masterpiece of structure and content. Drawing on a map of some 50 cities, it also presents the unique choice of these different perspectives; reasonably priced Economy Class, comfortable Business Class and luxurious First Class, all of which inspired more and more discerning travelers to discover the pleasure of flying Swissair.(3)溪口千层饼采用传统工艺,制作精细,质地松软,清香可口。
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Unit 7 InsuranceRelated InformationThe Basics of Cargo Coverage1. “ALL RISK”coverageThe broadest form of coverage is “ALL RISK”, which, as a misleading name for an insurance policy, provides wide cover but does contain a number of exclusions. The term “All Risks”should not be taken too literally and in some jurisdictions the term is no longer used.An “ALL RISK”policy insures approved general merchandise in the event of physical loss or damage from any external cause. This includes new packaged goods without unusual susceptibility to loss from breakage, pilferage, or the nature of the goods themselves. “ALL RISK”policies do not cover all losses possible in the course of an international shipment.2. General AverageIn order to save a ship in peril of sinking during a storm, some of the cargo may have to be thrown overboard. The ship owner and the owners of the saved cargo obviously benefit at the expense of the owners of the jettisoned cargo. This was deemed unfair and the principle of “General Average” evolved so that all parties would contribute in such a situation.3. (With) Particular Average (WPA)In ocean marine insurance, Particular Average refers to a loss either partial or total, which falls on one or more property or interest being shipped, as opposed to a general average.4. Free of Particular Average (FPA)This is an ocean marine policy provision where coverage is provided only if a total loss of the insured property occurs from an insured peril.FPA (American clause) is limited coverage that usually applies to used merchandise, waste materials and goods shipped subject to an on deck bill of lading. It covers partial and total losses due to FPA perils, which include the sinking, stranding, burning or collision of the vessels or catastrophic perils on shore such as earthquake, derailment, collapse of dock, fire, etc.5. WAR RISKSpecial coverage on cargo in overseas ships against the risk of being confiscated by a government in wartime. It is excluded from standard ocean marine insurance and can be purchased separately.6. Inherent ViceCertain goods are, by their very nature, susceptible to damage and it would beunreasonable to expect insurers to pay for such damage. Examples of Inherent Vice are deterioration of Perishable Goods, spontaneous fermentation or combustion of improperly dried grain.7. WAREHOUSE TO WAREHOUSE protectionMost cargo insurance protects goods in transit from the time they leave the shipper’s warehouse until they reach the consignee’s warehouse, as long as they are not taken out of the normal course of transit by the insured.Lead-in1. Listening1. D2. BTape Script:Tim is talking to Judd about the insurance of a product order.Tim: Good morning, this is Tim. Is that Judd?Judd: Yes, this is Judd speaking.Tim: I’m calling to discuss the insurance coverage you requested for your order.Judd: Good, we requested an amount thirty percent above the invoice value.Tim: We have no problem complying with your request, but we think that the amount is a bit excessive. You know according to our usual practice,we insure the goods only for 10% above the invoice value.Judd: Yeah, but in the past, we’ve really been put in a bind because of damaged goods. Tim: I understand your concern. However, usual coverage for goods of this type is the total invoice amount plus only ten percent.Judd: We could feel more comfortable, though, with thirty percent.Tim: Unfortunately, if you want the increase in coverage, the extra premium will be for your account.Judd: But shouldn’t your quotation include adequate coverage against risks?Tim: That quotation involved normal coverage, but not all. So I suggest you contact your insurance agent there and compare rates.Judd: OK. Thanks. I’ll check it out.2. Spot DictationPart 1 1. T 2. T 3. F 4. F 5.FPart 2 1.practice 2. insurance 3. insure4. the People’s Insurance Company of China5. premium6. covered Tape Script:Sophia: According to our usual practice, we do business with our customers on a CIF basis, Mr. Smith.Smith: That’ s good . It will save us a lot of time because we don’t need to deal with so many insurance formalities. But I’d like to know how much the premium is .Sophia: Well, Mr. Smith, it will vary according to the types of risks to be covered.Smith: I see. Which company do you usually insure with?Sophia: We always insure our goods with the People’s Insurance Company of China. Smith: That’s great. May I ask what insurance you will cover according to your usual CIF terms for these glassware?Sophia: We usually insure against All Risks for glassware.Smith: Including War Risk?Sophia: No, War Risk is a special additional risk and it has to be arranged separately.Generally speaking, it is not necessary to insure against that risk ,as All Risks has provided enough protection to your order.Smith: I see. Thank you for your information.Text ALanguage Study1. insurance①n.the contract made by a company or society, or by the state to provide a guaranteeof compensation for loss, damage, sickness, death, etc in return for regular payment 保险◆People without insurance had to pay for their own repairs.arrange/cover/ effect / provide/ take out + insurance 办理保险◆Under FOB terms, insurance is to be covered by the buyer.insurance company 保险公司insurance policy 保险单insurance certificate 保险凭证insurance premium 保险费insurance value/ amount 保险金额insurance agent 保险代理人②insure vt.make a contract that promises to pay sb an amount of money in case ofaccident, injury death, etc, or damage to or loss of sth 保险,投保◆Every company would insure itself against loss or damage to its property.insurer n.承保人the insured n. 被保险人2. As a large percentage of our foreign trade in and out of this country goes by ship, what mainly concerns us is still the marine Insurance.此句中what mainly concerns us 是主语从句,所以后面的谓语动词用单数。