Advertising PPT
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Advertisement English .ppt
As another legendary adman, Raymond Rubicam, once noted, “The only purpose of advertising is to sell. It has no other justification worth mentioning”.
Another early titan of advertising, Claude Hopkins, put it this way: Instead of sales, they seek applause.
Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.
广告的功能：
1. 突出优势特点 A whole new way to enjoy the view. (Sharp)
享受视觉的全新方式。（夏普） Intelligent entertainment discovered. (Philips)
智能娱乐展露无疑。
夏普强调其良好的视觉感，而飞利浦则突出 其先进的功能。
挡不住的诱惑。 Always Coca-cola。 Coke refreshes you like no other can.
Specialized advertising agencies often handle the advertising of a company’s products, services, or corporate brand, although some aspects maypany (in-house). There are two basic types of advertising, informative advertising and persuasive advertising.
高一英语Advertising课件1
Direct speech simple present
Reported speech simple past
Direct speech simple future
Reported speech future in the past past perfect past perfect continuous
--- Which would you prefer, tea or coffer? --- I prefer coffee to tea. 我喜欢咖啡胜于茶. 我喜欢咖啡胜于茶 Which of these two dresses do you prefer? 这两套衣服你喜欢哪一套？ 这两套衣服你喜欢哪一套？ He prefers doing to talking. 他喜欢做而不喜欢说. 他喜欢做而不喜欢说
MasterEng
Answers A 2. Fang Hong asked in what way it was different from other English learning software. 3 . Wang Qin asked how it could help him remember English words. 4 . Lu Kai asked whether/if it taught listening and speaking. 5. Liu Fang asked what the designer would do if she was not satisfied with the software. 6. Gu Jin asked if it was user-friendly.
1)The teacher told us tosaid. 1) "Go on," the teacher go on. 2) "Pass me that dictionary", the said. 2) She asked me to pass her she dictionary. 3)The teacher told Frank not to be 3) "Don't be late again, Frank," the late again. teacher said.
广告类型英文ppt
Example
A radio ad for a new restaurant night provide details about the menu, hours of operation, and any special offers
Information Advertising
This type of advertising is focused on building brand awareness and recognition It typically involves creating a consistent brand image through a series of advertisements that use the same messaging and tone
Advertising type in English
CATALOGUE
目录
Television Advertising Radio Advertising Print Media Advertising Internet Advertising
01
Television Advertising
Brand Advertising
Brand advertising usually has a wide coverage and can reach a large number of potential consumers, increasing brand awareness and exposure.
Detailed descrg
Summary
Pop up advertising is an automatic form of advertising that is usually displayed immediately when a user opens a webpage.
A radio ad for a new restaurant night provide details about the menu, hours of operation, and any special offers
Information Advertising
This type of advertising is focused on building brand awareness and recognition It typically involves creating a consistent brand image through a series of advertisements that use the same messaging and tone
Advertising type in English
CATALOGUE
目录
Television Advertising Radio Advertising Print Media Advertising Internet Advertising
01
Television Advertising
Brand Advertising
Brand advertising usually has a wide coverage and can reach a large number of potential consumers, increasing brand awareness and exposure.
Detailed descrg
Summary
Pop up advertising is an automatic form of advertising that is usually displayed immediately when a user opens a webpage.
[课件]Unit 8 advertisingPPT
![[课件]Unit 8 advertisingPPT](https://img.taocdn.com/s3/m/40be0c064b35eefdc8d33397.png)
Unit 8 advertising
Advertising
• Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate(操 作） an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to （有关于）a commercial offering, although political and ideological（意识形态的） advertising is also common. This type of work belongs to a category（类别） called affective labor.
websites or text messages.
• Commercial advertisers often seek to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA)（公益广告）.
Advertising
• Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate(操 作） an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to （有关于）a commercial offering, although political and ideological（意识形态的） advertising is also common. This type of work belongs to a category（类别） called affective labor.
websites or text messages.
• Commercial advertisers often seek to generate increased consumption of their products or services through “branding”, which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA)（公益广告）.
ADVERTISEMENT_英语广告介绍ppt课件
.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
advertising 广告介绍.ppt
to act impressive --- produce an impact
Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
“一切皆有可能” （李宁服饰）
這不是一段旅程，旅程總有終點，但我們會 繼續。世界在轉，我們也隨著轉變，當計劃 消逝，夢成為主宰。無論我去哪，都有你， 我的幸運，我的命運，我的未來，無可取代 。
Thank you
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/11/72020/11/7Saturday, November 07, 2020
advertisingdirectactionadvertising直接控制式广告institutionaladvertising信誉广告primarydemandadvertising产品需求广告brandadvertising品牌广告comparativeadvertising选择性广告advertisingmedia广告手段pressadvertising报刊广告radioadvertising电视和无线电广告transportadvertising露天广告和交通广告pointofsaledisplay橱窗和销售点陈列广告tradefairs展览会和商品交易directmailadvertising直接邮件广告cinema电影广告televisionadvertisingdove德芙transportadvertisingcinemaadvertisinginformation提供信息persuasion争取顾客demand保持需求creatingmassmarkets扩大市场quality确保质量10featurescatchphrases广告语句attractivereadersattentioncreativeimagepersuasive有说服力的actimpressive11examplesdimesaveyoutime电器广告neverlatefathersday礼品广告possible
Examples
Spend a dime, Save you time(电器广告) Never late on Father’s Day (礼品广告) • Anything is possible.
“一切皆有可能” （李宁服饰）
這不是一段旅程，旅程總有終點，但我們會 繼續。世界在轉，我們也隨著轉變，當計劃 消逝，夢成為主宰。無論我去哪，都有你， 我的幸運，我的命運，我的未來，無可取代 。
Thank you
9、春去春又回，新桃换旧符。在那桃花盛开的地方，在这醉人芬芳的季节，愿你生活像春天一样阳光，心情像桃花一样美丽，日子像桃子一样甜蜜。 2020/11/72020/11/7Saturday, November 07, 2020
advertisingdirectactionadvertising直接控制式广告institutionaladvertising信誉广告primarydemandadvertising产品需求广告brandadvertising品牌广告comparativeadvertising选择性广告advertisingmedia广告手段pressadvertising报刊广告radioadvertising电视和无线电广告transportadvertising露天广告和交通广告pointofsaledisplay橱窗和销售点陈列广告tradefairs展览会和商品交易directmailadvertising直接邮件广告cinema电影广告televisionadvertisingdove德芙transportadvertisingcinemaadvertisinginformation提供信息persuasion争取顾客demand保持需求creatingmassmarkets扩大市场quality确保质量10featurescatchphrases广告语句attractivereadersattentioncreativeimagepersuasive有说服力的actimpressive11examplesdimesaveyoutime电器广告neverlatefathersday礼品广告possible
ADVERTISEMENT_英语广告介绍(课堂PPT)
8
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
AdvertisementPPT课件
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18
Part2 Reading
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19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
• 2.[美国俚语]美国广告业；美国广告业的影响(或 作风、方式)；美国广告业典型手法
• On November19, New York Life's new Home Office building at 51 Madison Avenue for business.
• 11月19日，纽约人寿位于麦迪逊大道51号的新总 部开业。
-
20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
here in this chamber is brilliant. 这个屋子里的所 有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词， 第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个 广告，这个广告准备播出十次。）
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This task involves working hard.
involve +doing
The job involves _______
Nine cars were involved in the accident this morning.
short pslapyortdsuroinngDtehceemEnbgelris1h3Fthestival
make a film
be popular with
It’s said that Jay …
prepare for a new year concert
Jay is said to …
除此之 外
Beyond that the economic impact of advertising ______________________________________________ S.
B. …,they will wthoirnkkoouft the best way to meet the needs of this market.
C. Have you wosroklevdedout this problem yet?
D. I can’t uwndoerkrsotaunt d the meaning of this poem. E. I will womrakkoeut a plan of studying.
2. T_h__e_g__lo_b__a_l _e_c_o_n_o__m_y_ （全球经济）has grown 10% during the past 5 years.
3. _F_i_rs_t__o_f_a_l_l_（首先）, we'd better make sure we've got everything we need, then we will start.
New Century English
Book III Unit Eight
What Is Advertising?
• Advertising can produce _t_h_e_e_c_o_n_o__m_i_c_i_m_p_a_c_t_
• ( 经济效应）on the whole society.
The bad weather only _a_d_d_e_d__t_o_ our difficulties.
These numbers _a_d_d__u_p__to__ 100 .
Assignments:
• Go over what we’ve learned today. • Learn Paragraph B by heart. • Preview the rest of the text.
据说广告商正已在经 确定市场。
It’s said that the advertisers haraeve identifyieindgthtehemmarakrekte.t.
TThhee adverttiisseerrss aarreesasaididtotohabvee iiddeennttiiffiyeidngthtehemamrakrekte. t.
makes good use of
back up quoted
meet the needs of recognized
大家有疑问的，可以询问和交流
可以互相讨论下，但要小声点
9
I_t’s said that today more than $400
billion a year is spent on advertising worldwide.
Scientific data are often quoted as a means of adding truthful value to the advertised product.
add to
add up to
add…to…
If you _a_d_d__ 4 __to__ 3， you get 7.
t_o__u__c_h__e__s_ just about every consumer-product V.
industry, from cars to chocolate.
An advertisement reaches its consumers by means of TV and radio broadcasting….
from coats to chairs.
1. Advertising can produce the economic impact on the whole society.
2. The global economy has grown 10% during the wpast 5 years.
We will keep in touch with each other by means of ___________.
A successful advertisement involves at least three things.
involve + sth. 这项任务需要艰苦的工作。 This task involves hard work.
5. The consumer-product industry is from cars to chocolate, from coats to chairs.
make good use of, recognize, back up， quote, design, meet the needs of
3. First of all, we'd better make sure we've got everything we need, then we will start.
4. Its success will depend to a great extenБайду номын сангаас on their hard work.
Work out: 1. solve 2. calculate 3. think of
4. find out 5. understand 6. make
• solve
2. calculate
• 4. find out 5. understand
3.think of 6. make
A. That is, they need to wfinodrkoouutt who will buy the product in question.
More than $400 billion a year is said to _b_e__s_p_e_nt__o_n__a_d_v_e_r_ti_s_in_g__w_o_r_ld__w_id_e__t_o_d_a_y_.
It be said that = sb./sth. be said to do
4. Its success will depend _to__a__g_r_e_a_t_e_x_t_e_n_t_ （在很 大程度上）on their hard
work.
5.T_h__e_c_o__n_s_u_m__e_r_-p__ro__d_u_c_t i_n_d_u_s__tr_y_(消费品产业） is from cars to chocolate,
That is, they need to work out who will buy the product in question.
Then, having identified the market, they will work out the best way to meet the needs of this market.
involve +doing
The job involves _______
Nine cars were involved in the accident this morning.
short pslapyortdsuroinngDtehceemEnbgelris1h3Fthestival
make a film
be popular with
It’s said that Jay …
prepare for a new year concert
Jay is said to …
除此之 外
Beyond that the economic impact of advertising ______________________________________________ S.
B. …,they will wthoirnkkoouft the best way to meet the needs of this market.
C. Have you wosroklevdedout this problem yet?
D. I can’t uwndoerkrsotaunt d the meaning of this poem. E. I will womrakkoeut a plan of studying.
2. T_h__e_g__lo_b__a_l _e_c_o_n_o__m_y_ （全球经济）has grown 10% during the past 5 years.
3. _F_i_rs_t__o_f_a_l_l_（首先）, we'd better make sure we've got everything we need, then we will start.
New Century English
Book III Unit Eight
What Is Advertising?
• Advertising can produce _t_h_e_e_c_o_n_o__m_i_c_i_m_p_a_c_t_
• ( 经济效应）on the whole society.
The bad weather only _a_d_d_e_d__t_o_ our difficulties.
These numbers _a_d_d__u_p__to__ 100 .
Assignments:
• Go over what we’ve learned today. • Learn Paragraph B by heart. • Preview the rest of the text.
据说广告商正已在经 确定市场。
It’s said that the advertisers haraeve identifyieindgthtehemmarakrekte.t.
TThhee adverttiisseerrss aarreesasaididtotohabvee iiddeennttiiffiyeidngthtehemamrakrekte. t.
makes good use of
back up quoted
meet the needs of recognized
大家有疑问的，可以询问和交流
可以互相讨论下，但要小声点
9
I_t’s said that today more than $400
billion a year is spent on advertising worldwide.
Scientific data are often quoted as a means of adding truthful value to the advertised product.
add to
add up to
add…to…
If you _a_d_d__ 4 __to__ 3， you get 7.
t_o__u__c_h__e__s_ just about every consumer-product V.
industry, from cars to chocolate.
An advertisement reaches its consumers by means of TV and radio broadcasting….
from coats to chairs.
1. Advertising can produce the economic impact on the whole society.
2. The global economy has grown 10% during the wpast 5 years.
We will keep in touch with each other by means of ___________.
A successful advertisement involves at least three things.
involve + sth. 这项任务需要艰苦的工作。 This task involves hard work.
5. The consumer-product industry is from cars to chocolate, from coats to chairs.
make good use of, recognize, back up， quote, design, meet the needs of
3. First of all, we'd better make sure we've got everything we need, then we will start.
4. Its success will depend to a great extenБайду номын сангаас on their hard work.
Work out: 1. solve 2. calculate 3. think of
4. find out 5. understand 6. make
• solve
2. calculate
• 4. find out 5. understand
3.think of 6. make
A. That is, they need to wfinodrkoouutt who will buy the product in question.
More than $400 billion a year is said to _b_e__s_p_e_nt__o_n__a_d_v_e_r_ti_s_in_g__w_o_r_ld__w_id_e__t_o_d_a_y_.
It be said that = sb./sth. be said to do
4. Its success will depend _to__a__g_r_e_a_t_e_x_t_e_n_t_ （在很 大程度上）on their hard
work.
5.T_h__e_c_o__n_s_u_m__e_r_-p__ro__d_u_c_t i_n_d_u_s__tr_y_(消费品产业） is from cars to chocolate,
That is, they need to work out who will buy the product in question.
Then, having identified the market, they will work out the best way to meet the needs of this market.