三亚营销策划方案(英文版)
三亚营销策划方案(英文版)(ppt 20页)
SectionⅤ Advertising combination
strategy
Television report in the form of news
(A) television, radio media Central Economic Channel
Hainan Travel Channel
one year 80 one year 24
7000/month 560000 20000/month 480000
Magazine
One year 12
Aviation Journals One year 12
Network
One year 12
Club
one year
Office
One year 6
SectionⅣ Promotion Strategy
(A) strategyI: to focus on business travel golf driving
(B) Policy II: Business culture, to build the first in the country.
political affairs analysis
economy background
analysis
culture atmosphere
analysis
city programmin g
The product analysis
Section Ⅱ The product analysis
Hotel series
opportunity
Threat
better play a vanguard role of reform and opening up; establishment of a modern service-oriented development of green mode
英语版营销策划方案范文
英语版营销策划方案范文Executive Summary:Product X is a revolutionary new product that aims to revolutionize the market. This marketing plan outlines the strategies and tactics that will be used to successfully introduce and promote Product X. The plan includes a thorough analysis of the target market, a detailed outline of marketing objectives, as well as an in-depth explanation of the marketing mix. Additionally, the plan includes a timeline for implementation and a budget allocation for each marketing activity. By carefully executing this plan, we believe Product X will quickly gain market share and become a leading product in its category.1. Introduction:- Briefly introduce Product X and its unique features. Explain how it can solve the target market's pain points and improve their lives.2. Market Analysis:- Define the target market for Product X, including demographics, psychographics, and buying behaviors.- Conduct market research to assess the size and growth potential of the target market.- Analyze the competition and identify key competitors in the market.3. Marketing Objectives:- Increase brand awareness and recognition for Product X by 50% within the first year.- Achieve a 10% market share within the first six months of launch.- Generate a 15% increase in sales revenue in the first year.4. Marketing Strategy:- Position Product X as an innovative and superior solution to the target market's pain points.- Utilize various marketing channels, including online advertising, social media, public relations, and influencer marketing, to reach the target audience.- Develop partnerships with key industry influencers and experts to endorse Product X.- Create a referral program to incentivize satisfied customers to refer Product X to their friends and family.5. Marketing Mix:Product:- Highlight the unique features and benefits of Product X that differentiate it from competitors.- Offer different product variations to cater to different customer needs.Price:- Conduct pricing research to determine optimal price points for Product X.- Offer introductory pricing or discounts to encourage trial and adoption.Place:- Determine the most effective distribution channels to reach the target market.- Explore partnerships with retailers and online platforms to increase availability and accessibility.Promotion:- Develop a comprehensive marketing communication plan that includes online and offline advertising, public relations, and social media campaigns.- Collaborate with popular influencers in the target market to generate buzz and attract attention.6. Implementation Timeline:- Break down the marketing plan into actionable steps and assign responsibilities and deadlines.- Monitor progress regularly to ensure timely execution.7. Budget Allocation:- Allocate a sufficient budget for each marketing activity, considering the potential return on investment.- Continuously review and adjust the budget as needed.8. Evaluation and Control:- Establish key performance indicators (KPIs) to measure the success of the marketing plan. - Regularly evaluate the effectiveness of each marketing activity and make necessary adjustments.- Solicit customer feedback and conduct market research to gain insights for future marketing efforts.Conclusion:This marketing plan outlines a comprehensive strategy to introduce and promote Product X. By carefully executing each component of the marketing mix and monitoring progress regularly, Product X will quickly gain market share and become a leading product in its category.。
酒店营销策划方案英文版
酒店营销策划方案英文版1. IntroductionThe purpose of this marketing plan is to outline strategies and tactics to promote and advertise a hotel, and ultimately increase its occupancy rates, brand awareness, and revenue. This plan will focus on targeting both leisure and business travelers, using multiple marketing channels and tactics to reach the desired target audience effectively.2. Current Situation Analysis2.1 Market AnalysisConduct a thorough analysis of the market to identify the target audience, the competition, and current market trends. Understand the demographics, psychographics, and preferences of the target audience, as well as the strengths and weaknesses of the competitors.2.2 SWOT AnalysisConduct a SWOT analysis to identify internal strengths and weaknesses of the hotel, as well as external opportunities and threats. This analysis will help identify areas that need improvement and areas where the hotel can gain a competitive advantage.3. Marketing ObjectivesClearly define the marketing objectives for the hotel, which should be specific, measurable, achievable, relevant, and time-bound (SMART). Examples of marketing objectives could include increasing occupancy rates by 10% within the next year, increasing revenue by 15% within the next six months, and improving brand awareness through social media by 20% within the next quarter.4. Target AudienceIdentify the target audience for the hotel, based on the market analysis. This should include demographics (age, gender, income, etc.), psychographics (lifestyle, interests, preferences), and behavior (travel habits, booking patterns, etc.). Understanding the target audience will help tailor marketing messages and campaigns accordingly.5. Marketing Strategies5.1 Branding and PositioningDevelop a strong brand for the hotel, with a clear positioning that differentiates it from the competition. This should include a unique value proposition and messaging that resonates with the target audience. Create a brand identity that reflects the hotel's personality and values, and consistently communicate it across all marketing channels.5.2 Online MarketingUtilize various online marketing channels to reach the target audience effectively. This could include a responsive website with optimized content and booking functionality, search engine optimization (SEO) to improve visibility in search engine rankings, pay-per-click (PPC) advertising, email marketing campaigns, and social media marketing. Regularly monitor and analyze online marketing efforts to optimize campaigns and increase conversions.5.3 Offline MarketingImplement offline marketing tactics to complement online efforts and reach potential customers in different ways. This could include print advertising in local magazines or newspapers, radio or TV advertisements, brochures and flyers in tourist information centers, and partnerships with local businesses for cross-promotion.5.4 Loyalty ProgramsImplement a loyalty program to encourage repeat business and increase customer retention. Offer incentives for frequent guests, such as discounted rates, room upgrades, or exclusive access to hotel amenities. Regularly communicate with loyalty program members through targeted email campaigns to inform them about special offers and promotions.6. Marketing Tactics6.1 Content MarketingDevelop engaging and informative content that promotes the hotel and its unique features. This could include blog posts, articles, videos, and infographics. Share content through the hotel's website, blog, and social media channels to attract and engage the target audience. Optimize content for search engines to improve organic rankings and increase visibility.6.2 Social Media MarketingCreate and maintain a strong presence on social media platforms frequented by the target audience, such as Facebook, Instagram, Twitter, and LinkedIn. Regularly post engaging content, respond to comments and messages, and encourage user-generated content through contests or promotions. Use social media advertising to reach a wider audience and increase brand awareness.6.3 Influencer MarketingPartner with influential individuals or travel bloggers who have a significant following in the target audience. Collaborate with them to create content that promotes the hotel and its unique offerings. This could include sponsored blog posts, social media mentions, or live-streaming events. Leveraging influencers can help increase brand visibility and credibility.6.4 Events and PartnershipsHost or sponsor events that align with the hotel's target audience and brand values. This could include hosting networking events for business travelers, partnering with local attractions or events, or organizing themed parties or workshops. By associating the hotel with these events and partnerships, brand awareness can be increased and new customer segments can be reached.7. Budget and EvaluationDetermine the marketing budget required to implement the marketing strategies and tactics outlined in this plan. Allocate funds to different marketing channels and campaigns based on their estimated return on investment. Regularly monitor and evaluate the effectiveness of marketing initiatives by tracking key performance indicators (KPIs) such as occupancy rates, revenue, website traffic, social media engagement, and customer feedback. Adjust marketing activities as needed based on performance evaluation.8. ConclusionBy implementing the strategies and tactics outlined in this marketing plan, the hotel can effectively promote its brand, attract the target audience, increase occupancy rates, and ultimately achieve its marketing objectives. Regularly monitor and adjust marketing efforts based on market trends, customer feedback, and performance evaluation to stay competitive and maximize results.。
英文版 旅游计划(三亚)ppt课件
Beautiful!!!
22
Have a good time!!!
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Butterflies Valley:98 yuan per person Lu hui tou:45yuan per person Sanya Jersey:108 yuan per person
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You must not forget to buy yourself some things which are meaningful. There are many colorful shells and there are a variety of delicious seafood.
It is near the sea .What a good place it is .
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It has a variety of rooms: Purple beans, blue beans, sea view rooms etc..
There are too many seafood restaurants, there are McDonald's, KFC and other.
First we go to the remotest corners of the globe - a desirabl e place
4
There is a love story between a handsome boy and a beautiful girl. They loved each other deeply ,but their family could not accept them. Finally ,they chose to be away from The world!
三亚旅游营销策划方案案例
三亚旅游营销策划方案案例一、背景介绍：三亚是中国最具有知名度和影响力的旅游目的地之一，被誉为“东方夏威夷”。
随着中国居民收入的提高，旅游需求迅速增加。
然而，在旅游业竞争激烈的背景下，三亚的许多旅行商和酒店业者面临着竞争加剧和市场份额下降的问题。
为了增加市场份额并吸引更多的游客，锦江之星三亚店需要制定一套有效的市场营销策划方案。
二、目标市场定位：1. 目标消费者：主要以中国内地居民为主，尤其是中产阶级和年轻人群体。
2. 客户需求：舒适、干净、便利、经济实惠的住宿选择。
3. 客户特点：短期旅游、度假、商务出差等。
三、竞争对手分析：三亚地区的竞争对手众多，如海南华泰玉环温泉度假酒店、国际大酒店等。
它们在价格、设施、服务等方面与锦江之星三亚店存在竞争关系。
因此，锦江之星三亚店需要通过差异化和创新来提升其竞争力。
四、品牌定位：1. 定位：经济实惠的商旅酒店。
2. 宣传词：舒适、温馨、便捷。
3. 品牌形象：专业、亲切、高效。
五、市场营销策略：1. 产品优化：- 客房装修：注重舒适度、干净整洁，提供优质的床上用品、设备和卫生间。
- 免费WiFi：满足客户上网需求，提供免费、高速、稳定的WiFi网络。
- 免费早餐：提供品质口味的自助早餐，包含中式和西式食物。
- 开发特色产品：如通过与当地旅行社合作推出海岛游、喂鸭游等旅游产品。
2. 客户关系管理：- 通过建立会员制度，为会员提供专属优惠和增值服务，吸引并留住忠实客户。
- 定期发送电子邮件、短信和微信公众号推送等方式保持与客户的沟通。
- 增加与客户的互动，例如让客户参与酒店活动、有机会获得礼品等。
3. 市场推广：- 利用互联网广告：通过搜索引擎优化（SEO）、搜索引擎营销（SEM）、社交媒体营销等方式增加品牌曝光率。
- 合作推广：与当地景区、旅行社合作，通过互联合作推广、购买旅游套餐等方式增加市场影响力。
- 参加旅游展会：参加国内外旅游展会，展示酒店特色和独特优势，吸引潜在客户。
在三亚从周一到周五的方案英语作文
三亚一周游：活力充沛的探索之旅**Monday: Arrival and Beach Relaxation**Upon arrival in Sanya, the first day is dedicated to acclimatizing to the tropical climate and relaxing on the beach. The soft sand and clear waters of the South China Sea provide a perfect backdrop for a leisurely stroll or a refreshing swim. After unpacking and settling in, a visit to the nearby seafood market offers a taste of the local cuisine, followed by a relaxing evening on the veranda with a cup of local coffee.**Tuesday: Cultural Exploration**The second day is dedicated to cultural exploration. A visit to the Sanya Museum offers insights into the rich history and culture of the region. Later, a trip to the nearby Li Village allows for a glimpse into the traditional way of life of the local Li tribe, with their unique architecture and cultural practices. Dinner is a cultural experience in itself, with a traditional Li feast served in the village.**Wednesday: Adventure in the Jungle**Wednesday is an adventure day, as we explore the lush jungles of Sanya. A hike through the Tianya Haijiao National Forest Park reveals a world of exotic plants and wildlife. The park's zip-lining and rope bridges add an element of fun and excitement to the adventure. Evening is spent relaxing at the resort's spa, indulging in a rejuvenating massage.**Thursday: Underwater World**Thursday is reserved for an underwater adventure. A dive trip to the nearby coral reefs reveals a vibrant underwater world, with colorful fish and coral reefs teeming with life. For those not inclined to diving, snorkeling and glass-bottom boat rides offer equally captivating views. The evening is spent relaxing on the beach, watching the sunset over the horizon.**Friday: Shopping and Farewell**The final day is dedicated to shopping and preparations for the journey home. A visit to the local markets offers a chance to pick up souvenirs and gifts for friends and family. The afternoon is spent relaxing at the beach, reflecting on the memories of the week. With a final swimin the sea and a sunset walk on the beach, the farewell to Sanya is a bittersweet moment, marking the end of a memorable journey.**三亚一周游：活力充沛的探索之旅****周一：抵达与海滩休闲**抵达三亚的第一天，我们将适应热带气候，尽情放松在海滩上。
英文版促销方案
英文版促销方案篇一：促销方案英文版促销方案英文版Mobile promotion programmes during the International Labor Day Mobile promotion’s title: Blessed Night SMS write message speed Mobile phone’s promotions: 7:30---9:30pm every day during the International Labor DayMobile promotions :within each Apple storePhone promotions’objective: to improve store image and brand, and popularity, improve sales, because the weather is hot now, so day rarely was to visited store of, General is in night, and friends or relatives shopping together , so we using night for promotions activities, to attracted passers-by of vision, to improve night store----------------精选公文范文 1in of popularity and to using activities publicity themselves to let more of customer night to browse store.Cell phone promotions: mobile store is ready for a variety of styles and functions, as well as all brands of mobile phones, then called upon to interested customers to write a text message contest! In the stipulated time, who wrote the message up to, and you want to send your friends or loved ones, store each customer to write a text message is: Dear friends, night months sober mind, I write speed in Apple stores to participate in SMS activity, take this opportunity, I brought you my blessing, I wish you happy every day!Competition, customers can select their favorite phone or their familiar mobile game, Every night, you can make several rounds of competitionPrize sets: the first is 100yuan? Second is 50yuan? The third is 20 yuan? Publicity in----------------精选公文范文 2the early activity: Zhejiang TV advertisement. First: attracting the eyes of passers-by! The interaction between the customer and store, fully mobilize thecommunication between the customer and storeSecond: through the activity, you can let customers kn ow to shop some of the phone’s performance, meet some customers of their mobile phones, and vanity, because some phones prices expensive, customers can only dream of owningThird: through the activity, more customers use store phone, sent to their loved ones and friends a blessed, and invisible mobile phone stores do a good publicity Forth: fully mobilize the enthusiasm of the customers and purpose to the customer, the evening!leisure and entertainment in such as篇二：促销方案英文----------------精选公文范文 3促销方案英文版mobile promotion programmes during the international labor day mobile promotion’s title: blessed night sms write message speed mobile phone’s promotions: 7:30---9:30pm every day during the internationallabor daymobile promotions :within each apple store phone promotions’objective: to improve store image and brand, and popularity, improve sales, because the weather is hot now, so day rarely was to visited store of, general is in night, and friends or relatives shopping together , so we using night for promotions activities, to attracted passers-by of vision, to improve nightstore in of popularity and to using activities publicity themselves to let more of----------------精选公文范文 4customer night to browse phone promotions: mobile store is ready for a variety of styles and functions,as well as all brands of mobile phones, then called upon to interested customers to write a text message contest! in the stipulated time, who wrote the message up to, and you want to send your friends or loved ones, store eachcustomer to write a text message is: dear friends, night months sober mind, iwrite speed in apple stores to participate in sms activity, take this opportunity,i brought you my blessing, i wish you happy every day! prize sets: the first is 100yuan? second is 50yuan? the third is 20 yuan? publicityin the early activity: zhejiang tv advertisement. first: attracting the eyes of passers-by! the interaction between the----------------精选公文范文 5customer and store, fully mobilize the second: through the activity, you can let customers know to shop some of the phones performance, meet some customers of their mobile phones, and vanity, because some phones prices expensive, customers can only dream of owningthird: through the activity, more customers use store phone, sent to their lovedones and friends a blessed, and invisible mobile phone stores do a good publicityforth: fully mobilize the enthusiasm of the customers and purpose to the customer,the evening! leisure and entertainment in such as 篇二：浅析商家常用促销手段的英文翻译浅析商家常用促销手段的英文翻译作者：徐常兰时间：2009-4-9[论文关键词] 促销手段英文翻译[论文摘要] 现代的商业企业运用了多种促销手段，来吸引顾客，因此有必要对这些常用促销手段的英文翻译进行总结。
去三亚的旅行计划英语作文简单
去三亚的旅行计划英语作文简单全文共3篇示例，供读者参考篇1My Travel Plan to SanyaI can't wait for my upcoming trip to Sanya! Sanya is a beautiful coastal city in the southern part of Hainan Province in China. It is known as the "Oriental Hawaii" because of its tropical beaches, lush forests, and year-round warm weather. Going on vacation to Sanya has been my dream for a long time.My family and I are going to Sanya for the summer holiday. We will be there for 10 days and 9 nights. We booked hotel rooms at a nice resort right on the beach. The resort has many amenities like swimming pools, restaurants, a gym, and activities for kids. I'm most excited about the water sports they offer like snorkeling, banana boat rides, and paddleboarding.We are taking a flight from Beijing to Sanya Phoenix International Airport. The flight is around 4 hours long. Once we arrive, we have arranged for a private car to pick us up and take us to our resort. I have heard the traffic can be quite bad in Sanya, so I'm glad we don't have to take a regular taxi from the airport.There are so many fun things I want to do and see in Sanya! At the top of my list is Yalong Bay. It is one of the most famous bays in Sanya with a curved shoreline and soft sandy beaches. I really want to spend time relaxing on the beach, swimming in the ocean, and maybe even trying surfing lessons.Another place I'm excited to visit is Nanshan Buddhist Cultural Zone. It has famous Buddhist sites like the Nanshan Temple, Nanshan Statue, and Nanshan Bamboo Garden. I don't know much about Buddhism, so I think it will be interesting to learn about at these cultural attractions. The large Buddhist statue is supposed to be very impressive.Of course, I also want to spend a day at one of Sanya's water parks like Atlantis Aquaventure or Sanya Haydian Springs Resort. They look like so much fun with all the water slides, wave pools, and other rides. I bet my little brother will really love the water parks.For a natural experience, I'd like to go hiking in the Nanquan Nature Reserve. It protects a piece of tropical rainforest on Hainan Island. I've read there are scenic trails, rare plants and animals, and even hot springs in the nature reserve. Spending a day surrounded by nature sounds like a nice break from the busy city life we have in Beijing.When it comes to food, I know Sanya is famous for its fresh seafood. I definitely want to have some seafood meals while I'm there, like locally-caught fish, shrimp, and crab dishes. My parents also really want to try Wenchang chicken, which is a special poultry dish from Hainan. For snacks, I've heard the Hainanese chicken rice and litsee fruit are delicious local specialties we should try.In addition to sightseeing, I'm also looking forward to doing some fun shopping in Sanya. I want to buy souvenirs like shell jewelry, clothes with tropical prints, and maybe even a ceremonial Li ethnic minority knife as a collectible. The Yezhou Night Market and First Market are supposed to be great places to shop and snack.Overall, I have so many exciting activities and attractions planned for my 10-day Sanya vacation. It is going to be an action-packed but relaxing beach getaway. I know my family and I are going to make incredible memories in this paradise-like part of China. I can't wait for our Sanya adventure to begin!篇2My Dream Trip to SanyaEver since I was a little kid, I've been fascinated by the idea of visiting tropical beach destinations. The thought of walking along warm sandy beaches, swimming in crystal clear blue waters, and experiencing a whole new culture has been a dream of mine. That's why for my next big vacation, I've decided to plan a trip to Sanya, a beautiful coastal city in the southern part of Hainan Province, China.Sanya is often referred to as the "Oriental Hawaii" due to its similar tropical scenery and climate. With an average yearly temperature of 25°C, it's the perfect getaway from the cold winters of my hometown. I can't wait to trade in my heavy winter coat for a swimsuit and soak up the sun's rays on Sanya's famous beaches like Yalong Bay and Dadonghai.Of course, no trip to a beach destination would be complete without lots of ocean activities. I'm really looking forward to trying my hand at snorkeling and seeing the vibrant coral reefs and marine life up close. Who knows, I might even get the courage to give scuba diving a shot! For a bigger adrenaline rush, I've read that Sanya has some top-notch surfing spots too. Even if I just spend my days relaxing on the beach and working on my tan, I know it'll be an amazing experience.However, Sanya isn't just about beaches. As someone who loves exploring other cultures, I'm excited to visit historic sites like the Nanshan Buddhist Cultural Zone with its impressive temples and towering statues. Walking through Sanya's old downtown area will allow me to see traditional architecture and buy souvenirs from local vendors. I've also read that Sanya has an incredible variety of delicious seafood, so I'm definitely going to spend a good amount of time taste testing as many dishes as I can.Of course, no trip is complete without a few fun activities either. I'm thinking about visiting one of Sanya's water parks like Atlantis Aquaventure for some wet and wild fun. Playing a round or two of golf at one of the city's lush green courses surrounded by beautiful scenery could be neat too. And if I'm feeling a little adventurous, maybe I'll even go hiking in the Nanshan Mountains to work off all the tasty food I plan to eat.Planning my dream trip is just as exciting as actually going. First, I need to decide the best time of year to visit based on climate and crowd levels. Most people recommend going in spring or fall to avoid the hot, humid summers and the rainier winter months. Spring in particular tends to have comfortable temperatures, fewer crowds, and discounted travel deals.Next up is figuring out how long I should stay for. A week might be a bit too short to really experience all Sanya has to offer, but two weeks could be the perfect amount of time to see the top sights while still having room for spontaneity. Three weeks might even be better to get the full island experience if I can swing the extra time off school.Accommodations will be the biggest expense, so I need to do lots of research to find hotels or Airbnbs that fit my budget but are still nice and conveniently located. Luckily Sanya has a huge range of options from luxury beachfront resorts to affordable apartment rentals. I'll probably try sticking to somewhere on the lower end of the budget range closer to downtown to save money for activities.Speaking of activities, I should start mapping out the top things I want to do and see. Making a rough itinerary will not only help me plan my time more efficiently, but also allow me to budget properly for things like entrance fees, transportation, and food costs. Travel guides and blogs written by others who have visited will be super helpful resources.Of course, no dream trip can happen without saving up enough money first! I've already started a vacation fund that I contribute to from my part-time job. I'm also planning to pick upsome tutoring gigs over the summer to give my savings an extra boost. Establishing a realistic budget and sticking to it will be key.There's still so much more planning and preparation to be done before I can finally make my dream trip a reality. But just picturing myself walking along Sanya's beautiful beaches, experiencing a new culture, and making amazing memories is enough motivation to keep me going. This ambitious trip might seem daunting, but I know the rewards of taking it will be more than worth it. Sanya, I can't wait to see you!篇3My Plan for a Trip to SanyaHi! My name is Jessica and I am a student in high school. For our next school break, I really want to go on a trip to Sanya with my family. Sanya is a beautiful beach city in Hainan Province, China. It has amazing beaches, nice weather, and lots of fun activities. I am so excited to plan this vacation! Here are all the details of what I want to do in Sanya.Where to StayFirst, we need to book a hotel to stay in Sanya. After looking online, I think the best option is the Sanya Marriott Yalong BayResort & Spa. It is a five-star resort right on a beautiful private beach. The rooms look really nice and there are big pools, restaurants, bars, and even a spa. It costs around 200 per night, which is kind of expensive. But for a special trip, I think it is worth it to stay at a really nice place. My parents will probably say it costs too much though, so we might have to find somewhere a little cheaper. Either way, I definitely want to stay right on the beach.What to DoThere are so many fun things to do in Sanya! Here is my list of activities I want to do on the trip:•Go to the Beach - Obviously we have to spend a lot of time on the beautiful sandy beaches and swim in the ocean. The water is so blue and clear. I want to relax in the sun, make sandcastles, and play beach games like frisbee and paddle ball.•Rent a Yacht - It would be amazing to rent a private yacht one day and go sailing, swimming, and just hang out on the boat. We could see the coastline from the ocean and even have a barbeque lunch onboard.•Visit Nanshan Temple - This is a famous Buddhist temple up in the mountains. The buildings are so colorful and pretty. I wantto walk around, see all the sculptures, and just enjoy the peaceful environment.•Go Snorkeling or Scuba Diving - With the clear blue water, snorkeling or even scuba diving would let you see incredible coral reefs and marine life up close. I have never tried this before so it would be an amazing new experience.•Walk Street Markets - There seem to be lots of fun outdoor market streets to walk around, shop for souvenirs, and try tasty local street food. It looks like a cool way to experience Chinese culture.•Visit Nanwan Monkey Island - This is a nature reserve island for monkeys! You can take a boat there and see the monkeys up close in their natural habitat. That seems like such a unique experience.Of course, we will probably also just spend a lot of time relaxing by the pool and beach at our resort as well. I think one week would be the perfect amount of time for this trip so we could do all of these activities at a relaxing pace.What to EatEating delicious food is one of the best parts of any vacation! Sanya is located in a tropical area, so I want to try lots of tastyseafood like shrimp, fish, and crab. There seem to be many restaurants right on the beach or water with beautiful ocean views. That would be a great atmosphere for eating fresh seafood.I also really want to try some authentic Hainanese food, which comes from the Hainan region where Sanya is located. This cuisine uses a lot of fresh tropical fruits, coconut, and spices. Some typical dishes are Hainan chicken rice, Wenchang chicken, and fresh tropical fruit. It all sounds so good!Of course, we will also need to go to the street food markets and sample lots of snacks and small dishes. Things like barbecued seafood skewers, meat on a sizzling plate, subtropical fruits, and coconut drinks look amazing. Eating at the markets seems like a fun cultural experience.Overall, I am so excited about the potential food options in Sanya. My parents might have to stop me from eating too much!How to Get ThereThe biggest challenge of this trip will be getting to Sanya, which is pretty far from my home city. We would first need to take a flight from here to one of the major airports in China likeBeijing, Shanghai, or Guangzhou. Then we would take another flight from there to Sanya.The total travel time would probably be around 8-10 hours door-to-door, which is quite long. But it would definitely be worth it to get to such an amazing tropical beach destination! We could stop somewhere on our way there or back to break up the travel days.I will have to start checking flight prices and times to figure out the best routes. We might be able to get a deal if we book early. Either way, I am willing to travel however long it takes to get to Sanya's beautiful beaches!Why I Want to GoIn summary, Sanya seems like a paradise tropical beach destination. It would be the perfect place to relax, experience Chinese culture, try delicious food, and make amazing memories with my family. As a student, I have been working so hard this school year. A vacation like this would allow me to take a break, de-stress, and re-charge before going back for my next semester.The warm weather, sunshine, and stunning natural scenery would be so rejuvenating. I could sit on the beach and read forfun instead of textbooks. I could try fun new activities like snorkeling, sailing, or seeing monkeys on an island. Most importantly, I could spend quality time with my family away from the noise and stresses of everyday life.A Sanya vacation would create such special memories that I could hold on to forever. It would give me the energy to push through the tough school years ahead. Plus, exploring this new culture and environment would help me learn and grow as a person. This could be a trip that positively impacts my future.I really hope my parents let me plan our next family vacation to Sanya! I have clearly done a ton of research and put a lot of thought into making sure it would be an unforgettable experience for all of us. What do you think - can I convince them to go? Cross your fingers for me! Thanks for reading about my dream tropical vacation.。
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strategyI Content: Through a variety of golf will
increase the number of inbound tourists, joint pull
Sanya
Strategy III
Content: Organized beach sports
Details
ck of theme cultural connotation
ck of thematic culture charm characteristics
3. lack of thematic culture brand marketing
ck of thematic culture system engineering
Phoenix
(B) Newspaper periodicals
Financial newspapers
Fashion magazine
Aviation Journals
(C) of the network media type
• In Yahoo, Googlee waiting, the establishment of searching for information, side by side on the home page.
SectionⅣ Promotion Strategy
(A) strategyI: to focus on business travel golf driving
(B) Policy II: Business culture, to build the first in the country.
Conference centre series Integrated tourism series comprehensive basic
series Central features gourmet…
Threat
成功PPT四要素
Opportunity
SWOT Strength
Weakness
economy background
analysis
culture atmosphere
analysis
city programmin g
The product analysis
Section Ⅱ The product analysis
Hotel series
House series… Golf course series
(D) the club
• Clubs have a common interest by some, who love the composition. After a busy day full of office life, the club become a member the best place decompression. Business entertainment, social, friends and drinks and all kinds of recreational activities, club members can take care of all the needs, access to business guests undisputed.
opportunity
Threat
better play a vanguard role of reform and opening up; establishment of a modern service-oriented development of green mode
climate conditions, Hawaii, Bali, Phuket, Tahiti and other famous island in the world racing to reflect
• Advertising budget
• Performance Evaluation
Section Ⅰ Analysis of macro environment
Analysis of mas analysis
political affairs analysis
SWOT
Strength
Weakness
simple and hospitable people of Sanya; unique ethnic minority culture and customs; first class resort facilities, convenient transportation network; also enjoy visa-free access, Visa, air rights open policy. Sanya tourism industry already has a relatively strong industrial base, great development potential, building international tourism Foundation
(C) Strategy III: promote "health work, beach sports Tour"
(D) strategies IV: joint promotions with other area
Marketing theme ：
Sanya elite gathered to share the top business trip!
Policy II
Slogan: Business Sanya, is both a
tourist office! Content:Tourist things correct
office
Strategies IV
Content: Combination,
interactive marketing.
三亚营销策划方案（英文版）
路漫漫其悠远
少壮不努力，老大徒悲伤
I
II
III
IV
• Analysis of macro environment
• The product analysis • swot analysis
• Promotion Strategy
V
VI
VII
• Advertising portfolio strategy
SectionⅤ Advertising combination
strategy
Television report in the form of news
(A) television, radio media Central Economic Channel
Hainan Travel Channel