会展英语调查问卷

The questionnaire survey about

luxury exhibition

Hello:

This is a questionnaire about Chinese consumer luxury consumer behavior. If you are willing to spend a few minutes to complete this questionnaire, I will be very thankful. All the information you provide will be carefully preserved, at the same time , we can surely ensure your privacy.

1.What’s your sex?

Analysis: Understand the impact of gender on hobbies。了解性别对喜好的影响。

2.What’s your age?

Analysis: We can know different age have different demand of luxury goods.不同年龄段对奢侈品的需求不同。

3.What is your career?

Analysis: Career can influence, even decide your mind, including your demand of luxury.职业在一定程度上影响甚至决定你的思维，于此来影响你对奢侈品的态度。4.What is your average monthly income?

Analysis:The economic basis determine superstructure.Luxury can be decide its price reasonable. 经济基础决定上层建筑，收入是人们消费奢侈品的来源，也决定了奢侈品市场。

5.How many percent of people around you using luxury ?

Analysis: Someone can always influenced by others.人们通常收到周围人的影响。

5.Do you have your own favorite luxury goods?

Analysis: Brand must build their visualize in customer’s mind.了解人们对奢侈品是否有自己的概念，是否有品牌认同感。

6.Why you like luxury goods?

Culture and History

Fashion and Design

The symbol of wealth and position

Celebrity endorsement

Dislike

Others

Analysis:Thinking about luxury goods the most attractive place.Focus on the most important aspect. Get the greatest benefit.了解到奢侈品最有吸引力的地方，

集中力量进行顶峰设计。

7.The number of your luxury goods

Analysis:Get to know the average level of luxury assumption.Analysis new markets potential.了解到奢侈品消费的品均水平，开发市场潜力。

8.What’s your attitude about luxury consumption?

Analysis:Understand people's psychological.Guide people to establish better consumer psychology.深入消费者心理，领导人们建立对奢侈品的消费心理。

9.What luxury goods do you buy most?

Analysis:Consumption direction can ensure we get great profile.了解市场导向，获得更大利润。

10.What’s your care most when you buy luxury?

Analysis:Seize the minds of consumers and increase consumption.了解消费者最关心的问题，让消费者对品牌建立认同。

11.How do you know about the information about luxury?

Analysis:Increasing supplying information. The more information they be given the more luxury they want to buy.增加奢侈品信息供给量。信息给予的越多，人们就越容易被吸引，从而增大购买奢侈品的几率。

12.How do you buy luxury?

Analysis:Broaden the sales channels, ensure everyone could buy what they want.

扩大消费通道，确保人们可以买到任何想要的奢侈品。

13.What’s luxury means to you?

Analysis:Research the direction of development, finding what people really needs.抓住消费心理，建立消费信心。

14.Have you ever buy cheap copy of luxury no matter what reason?

Analysis: Know about true luxury market, if the real luxury share more market.了解真正的奢侈品在市场上的占有份额。

15.What do you think of whether there is comparison phenomenon in the university campus?

Analysis: Know about the market in campus, it can help to expand market and develop products.了解奢侈品是否适合在大学校园中开拓市场。

Thank you so much for your help！

2013级会展经济与管理1班张梦蝶