商务英语精读4练习答案
商务英语综合教程4Unit4Businessethics课后答案
商务英语综合教程4Unit4Businessethics课后答案Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.nd paragraph, why some companies faced internal criticism?According to the 21.A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out ofpersonal tragedies.B. Its Employee Involvement Fund can reflect employees' interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company's foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company's community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceaccountingC.D. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word hasbeen supplied for you.1. It's wise to use just as much caution when making yourcharitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey's two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for home consumptionstraightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses and foundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seeminglyinconsequential, but others have the potential to change lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the management obligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about the problem because there was some crucial information for Lockheed Martin in the template.C. Waterschoot found the competitor's confidential information before 5 p.m.aprotecting of purpose the with server the from document the removed Waterschoot D. competitor of Lockheed Martin's.2. According to the text, as e-business and IT are developing, companies need to put the following into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to be sold to third parties than by any other industries.B. Most companies will inform their customers know whenspecific types of data of their own are being collected.C. When evaluating the ethical and moral implications of business decisions, a larger number of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their business decisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees' online activities;B. Canon Information Systems Inc's human resources department tries to make sure that their employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc's human resources department may be violating the privacy of the employees.5. Companies nowadays concern not only about the employees' awareness of business ethics, but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;all of above. D.。
精读英语答案unit four
Unit 4Preview1.Listen to the recording of the text and choose the statement1. B2. B3. D4. A5. C6. DVocabulary2 Complete the following verb + noun collocation or expression1. fit the (description; lock; theory)2. (make; receive; have; get; answer ) a telephone call3.(make; have; arrange; keep; break) an appointment4. risk (failure; life; health)5. affect the (health; future; economy; result; decision)6. raise (hell; hands; eyes; a finger; voice; glass; wages; prices; hope; issue)7. save (time; money; trouble; life; face; country)8. wave (a gun; arms; hand; flag; cloth)9. (do) harm10 bite (one’ lip; one’s nails; none’s tongue)11. (take; seize; miss; gives; have; get) chances12. cover (a table; one’s body; somebody; ground; field; anger; all subjects; all expenses; many miles; pages)3. identify the different meanings of he prefix..1. 不幸的生活2. 不必要的规定3. 这个不太可能4. 这食物每人碰过5. 做了的事情，后悔也没用了。
商务英语精读答案
商务英语精读答案【篇一：新编商务英语精读4 unit6】p class=txt>teaching aim1． cognitive information（认知信息）：public relations；methods for public relations2? language focus（内容重点）— key words：Ⅰ． positive, hoax, victim, specialize, recommendation, strength, hospitality, convention, standard, briefing, video, demonstrate;Ⅱ． labor union, politician, feature, corporate, survey, lobby, vote, expansion— phrases：Ⅰ． follow up on, take action, take to, place emphasis on,．．． to; Ⅱ． keep up withlook to, roll out, treat— word study：fake, integrate, emphasis, release, recommend— useful structures：．．．fall under the umbrella ofmore than twice as likely．．．roll out the red carpet forserve the needs of ．．．— grammar： the use of pronouns3? communicative skills（交际技能）— expressions： expressions at a hotel— reading： hotel brochures— basic writing： telephone messagesreading ibackground information1. overview of public relationsassociations, held in mexico city, in august 1978, was the art and of analyzing , predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the .others define it as the practice of managing between an organization and its publics public relations describes the various methods a company uses to disseminate传播messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other interested members of the community． the point of public relations is to make the public think favorably about the company and its offerings，待出售的产品上市的股票． commonly used tools of public relations include news releases, press conferences, speaking engagements, and community service programs． although advertising is closely—related to public relationsas it too is concerned with promoting and gaining public acceptance for the company’s products —． the effect ofgood public relations is to lessen the gap between how an organization sees itself and how others outside theorganization perceive it． public relations involves two-way communication between an organization and its public． it（拥护者，顾客）on requires listening to the constituencieswhich an organization depends as well as analyzing and understanding the attitudes and behaviors of those audiences． only then can an organization undertake aneffective public relations campaign． many small businessowners elect to handle the public relations activities for their own companies, while others choose to hire a public relations specialist． managers of somewhat larger firms, on the other hand, frequently contract with external public relations or advertising agencies to enhance their corporate image（企业形象）． but whatever option is chosen, the head of a company．is ultimately responsible for its public relations2. public relations versus advertisingpublic relations and advertising are two industries that are very different even though they’re commonly confused as（性质属being one and the same． the following ten properties性）just scratch the surface（只做了肤浅的研究）of the many．differences between advertising and public relationspaid space or free coverageadvertising： the company pays for ad space． you know广播or be published．exactly when that ad will air宣传 for thepublic relations： your job is to get free publicitycompany． from news conferences to press releases, you’refocused on getting free media exposure for the company andits products／services．creative control vs． no controladvertising： since you’re paying for the space, you have．creative control on what goes into that adpublic relations： you have no control over how the mediapresents your information, if they decide to use your info at有义务的to cover 报道采访yourall． they’re not obligatedevent or publish your press release just because you sentsomething to them．保存期限 保质期shelf lifeadvertising： since you pay for the space, you can run yourads over and over for as long as your budget allows． an ad．generally has a longer shelf life than one press releasepublic relations： you only submit 递交 a press release abouta new product once． you only submit a press release about anews conference once． the pr exposure you receive is only circulated 传播once． an editor won’t publish your same press．release three or four times in their magazinewise consumersadvertising： consumers know when they’re reading an．advertisement they’re trying to be sold a product or servicepublic relations： when someone reads a third-party articlewritten about your product or views coverage of your event ontv, they’re seeing something you didn’t’t pay for with ad dollars．and view it differently than they do paid advertisingcreativity or a nose for news新闻敏感advertising： in advertising, you get to exercise yourcreativity in creating new ad campaignsand materials．public relations： in public relations, you have to have a nosefor news and be able to generate buzz流传 谣传 through thatnews． you exercise your creativity, to an extent, in the way you search for new news to release to the media．in-house or out on the townadvertising： if you’re working at an ad agency, your main contacts接触人，联系人 are your co-w orkers and the agency’s clients． if you buy and plan ad space on behalf of代表 the client, then you’ll also interact with media sales peoplepublic relations： you interact with the media and limited to in house内部的 communications． you’re in constant touch with．your contacts at the print publications and broadcast mediatarget audience目标客户 or hooked editoradvertising：you’re looking for your target audience and advertising accordingly． y ou wouldn’t advertise a women’stv network in a male-oriented sports magazine．public relations： you must have an angle and hook editors to get them to use information for an article, to run登出a press release or to cover your event.limited or unlimited contactadvertising： some industry pros职业的;专业人员havecontact with the clients． others like copywriters or graphic designers美术设计员，美编 in the agency may not meet with．the client at allpublic relations： in public relations, you are very visible to the media． pr pros aren’t always called on拜访 for the good news． if there was an accident at your company, you mayhave to give a statement 声明or on-camera 拍摄的，录制的． you may represent your company as interview to journalistsa spokesperson at an event． or you may work withincommunity relations公众关系服务机构to show your companyis actively involved in good work and is committed to the city and its citizens．special eventsadvertising： if your company sponsors an event, you赞扬鼓励 wouldn’t want to take out an ad giving yourself a paton the back for being such a great company． this is whereyour pr department steps in插手介入．public relations： if you’re sponsoring an event, you can send． they mayout a press release and the media might pick it uppublish the information or cover the event．writing styleadvertising： buy this product! act now! call today! these are all things you can say in an advertisement． you want to usethose buzz words行话 套话 to motivate people to buy your product．-nonsense严肃public relations： you’re strictly writing in a no的news format格式． any blatant公然的 露骨的 俗丽的commercial messages商业广告 in your communications消息；信息are disregarded by the media．3. goals of public relationssome of the main goals of public relations are to create, maintain, and protect the organization’s reputation, enhance． studies haveits prestige, and present a favorable imageshown that consumers often base their purchase decisions onlations can have a definitea company’s reputation, so public reimpact on sales and revenue． public relations can be an effective part of a company’soverall marketing strategy． in the case of a for-profit company, public relations and marketing should becoordinated to be sure they are working to achieve the same objectives．another major public relations goal is to create． this involves such functions as good will for the organizationemployee relations, stockholder and investor relations, media relations, and community relations． public relations may function to educate certain audiences about many thingsrelevant to the organization— including the business in— general, new legislation, and how to use a particular productas well as to overcome misconceptions误解，错误想法，错误印象 and prejudices． for example, a nonprofit organization may attempt to educate the public regarding a certain point of view, while trade associations贸易协会；商业团体may undertake educational programs regarding particular industries and their products and practices．4. areas of public relationspublic relations is a multifaceted多层面的activity involving different audiences as well as different types of organizations,． as a result, there areall with different goals and objectives．several specific areas of public relationsproduct public relations public relations and marketing work together closely when it comes to promoting a new or existing product or service． public relations plays an important role in new product introductions by creating awareness知名度, differentiating the product from other similar products, and even changing consumer behavior． public relations can help introduce new products through staging a variety of special events and handling sensitive situations． public relations is often called on to 用来give existing products and services a可见性；清晰boost推动 宣扬 by creating or renewing visibility程度． public relations can interest the media in familiar products and services in a number of ways, including holding seminars研讨会 for journalists, staging a special media day, and supplying the media with printed materials ranging from “backgrounders”政府官员举行的记者招待会；提供背景资料的简报或报告（in-depth news releases） to booklets and brochures． changes in existing products offer additionalpublic relations opportunities to focus consumers’attention． an effective public relations campaign can help to properly position a product and overcome negative．perceptions on the part of the general publicemployee relations employees are one of the most important audiences a company has, andan ongoing public relations program is necessary to maintain employee good will as well as to uphold the company’s imageand reputation among its employees． the essence of a good employee relations program is keeping employees informedand providing them withchannels of communication to upper levels ofmanagement． a range of communication devices were used, including a monthly tabloid文摘；摘要and magazine, a定期出版的)时事通quarterly video magazine, local newsletters (讯, bulletin boards布告栏；公告板 and a call-in电话点播telephone service． suggestion systems are another effective way to improveemployee management communications． other public relations programs focusing onemployees include training them as company public relations representatives; explaining benefits programs福利计划 to them; offering them educational, volunteer, and citizenship opportunities; and staging special events such as picnics or open houses家庭招待会，开放参观日for them． publicrelations can also play a role in recruiting new employees; handlingreorganizations重组 整顿, relocations, and mergers; and resolving labor disputes劳动争议；劳资纠纷financial relations financial relations involves communicating not only with a company’s stockholders, but also with the wider community of financial analysts 财务分析员and potential股东关系plan can investors． an effective investor relationsincrease the value of a company’s stock and make it easier to raise additional capital． in some cases special meetings with financial analysts are necessary to overcome adverse 不利的 publicity, negative perceptions about a company, or investor indifference． a tour of a company’s facilities may help generate interest among the financial community金融界；财经界． mailings and ongoing communications can help acompany achieve visibility among potential investors and financial analysts． annual reports and stockholder meetingsare the two most important public relations tools for maintaining good investor relations． some companies hold regional or quarterly meetings in addition to the usual annual meeting． other companies reach more stockholders bymoving the location of their annual meeting from city to city． annual reports can be complemented by quarterlyreports and dividend check股利支票 inserts插页． companiesthat wish to provide additional communications with stockholders may send them a newsletter or company magazine． personal letters to new stockholders and a quickresponse to inquiries insure an additional measure of good will信誉 好意．community relations a comprehensive, ongoing communityrelations program can help virtually any organization achieve visibility as a good community citizen and gain the good will of the community in which it operates． banks, utilities公用事业,radio and television stations, and major retailers are some ofthe types of organizations most likely to have ongoingprograms that might include supporting urban renewal城市重建；都市美化, performing arts programs, social andeducational programs, children’s programs, community organizations, and construction projects． on a more limitedscale, small businesses may achieve community visibility by sponsoring local sports teams or other events． support maybe financial or take the form of employeeparticipation． organizations conduct a variety of specialprograms to improve community relations, including providing employee volunteers to work on community projects,sponsoring educational and literacy文化 programs, stagingopen houses and conducting plant tours, celebrating anniversaries, and mounting special exhibits． organizationsare recognized as good community citizens when they support programs that improve the quality of life in their community, including crime prevention, employment就业, environmental programs, clean-up and beautification, recycling, andrestoration．crisis communications public relations practitioners becomeheavily involved in crisis communications whenever there is amajor accident or natural disaster affecting an organizationand its community． other types of crises involve bankruptcy, product failures, and management wrongdoing． in somecases, crises call for an organization to become involved in helping potential victims; in other cases, the crisis may require rebuilding an organization’s image the main objective of sucha plan is to provide accurate information quickly in order to reduce uncertainty． government and political relations public relations in the political arena covers a wide range of activities, including staging debates, holding seminars for governmentleaders, influencing proposed legislation, and testifying beforea congressional committee． political candidates engage inpublic relations, as do government agencies at differentlevels． trade associations and other types of organizations attempt to block unfavorable legislation and support favorable legislation in a number of ways．public relations in the public interest organizations attempt to generate good will and position【篇二：新编商务英语精读1教案】号教学时间：2013 年月 日unit one essentials of business (1)content text: the nature of business difficult points1. talk about some words, phrases or expressions about business;2. there are many new words in the text;3. translate some difficult sentences of the text. page 2: warming-upwork with your group and think out as many words, phrasesor expressions as possible about business.1) are you interested in business? why or not?2) what activities do you think can be labeled as business activities?3) have you ever been involved in any businessactivities before?4) what do you think is important for successi n today’s business world?(teacher’s book: page 24)good management, adequate planning, sufficient financial resources, healthy cash flow, controlled spending and theability to collect money owing, effective marketing, a good product and service. part two: 15 minutespage 5: new words no.1-17 to the first 6 paragraphs of the text 1. divide the words in two groups: no.1-10; no.11-17; 2. leadthe students to spell the words one by one; 3. repeat thewords and play translating game;4. mark the words in the three paragraphs and recognize them. part three: 30 minutespage 2: translate and understand the first 6 paragraphs of the text1. read the first 6 paragraphs silently and pay attention to the difficult points;2. translate each sentence into chinese and mark some language points:3. review by reading each paragraph twice;4. review by asking some questions: some from no. i, page 81) what does ―business‖ mean in the text? the key comes from paragraph 1:it means the human activity related to material things. it’s necessary for civilization. and it is found in all societies, even the simplest ones. it’s the activity of producing anddistributing goods and services.2) what are the four basic factors of production? the keycomes from paragraph 2:they are land, labor, capital, and entrepreneurship. 3) what does the term ―land‖ in this text refer? the key comes from paragraph 3:here, the term land is used most general way. it refers not only to a piece of real estate where we might build a factory, but it also means all the raw materials used for production.some materials are on the earth’s surface, and some are underthe surface. and some raw materials may be extracted from theair. all of the raw materials for production come from the land, the air, and the oceans.4) what does the term ―labor‖ refer to in this passage? thekey comes from paragraph 4:it refers to the use of mental or physical work to produce goods. most labor changes raw materials into finishedproducts and then distributes these to buyers. 5) what is the general meaning of ―capital‖ in everyday language? the key comes from paragraph 6:it means several things. the most general meaning is wealth or money. 6) what does the term ―capital‖ refer to according to this passage? the key comes from paragraph 6:but it also refers to the equipment that money purchases. it’s all the things that workers use in production and distribution. it refers anything that helps to produce and distribute goods. 5. read the first 6 paragraphs together to review. part four: 10 minutespage 6: new words no.18-32 to the rest 3 paragraphs of thetext1. divide the words in two groups: no.18-28; no.29-32 with the9 phrases; 2. lead the students to spell the words one by one; 3. repeat the words and play translating game;4. mark the words in the paragraphs and recognize them.part five: 15 minutespage 3: translate and understand the rest three paragraphs of the text1. read the paragraphs silently one by one and know what are your difficult points;2. translate each sentence into chinese and mark some language points:3. review by reading each paragraph twice:4. review by asking some questions from no. 1, page 8 questions:7) what is called entrepreneurship?the key comes from paragraph 7:putting together land, labor, and capital to make something of value, is called entrepreneurship8) what responsibilities should an entrepreneur take?the key comes from paragraph 7:the entrepreneur is the person responsible for controlling and directing the other three factors. he is the leader, and the employees follow his direction.9) what kind of problems will a company cause to peoplewhen it goes bankrupt? the key comes from paragraph 9:it means the company becomes unable to pay its debt, itcauses problems for many people. it’s hard for the employees who have to seek work elsewhere; the customers must look for another place to buy the products; creditors usually lose some money to the company. but the entrepreneur takes the biggestrisk if the business succeeds or fails. he must pay them up to the limit of his ability to pay.10) when will the entrepreneur make a profit and when will he suffer a loss? the key comes from paragraph 9:if he is skillful and lucky, the money he receives from his business venture will pay for the land, labor, and capital and there will still be extra money remaining for him. this extra money is the profit. if the money he receives from the business venture is not enough to pay all of the costs, the difference is the loss.5. read the rest 3 paragraphs together to review.【篇三：新编商务英语精读2】s=txt>1.2.3.4. the shop assistant was accused of theft and taken to the police station. human rights lawyers have accused the police beating martin to death. he resolutely denied the accusationthat he had accepted bribes. she was fired, even though she offered to buy dishwashing detergent for the center.5. bargains are offered as all inducement for more customersto come and buy6. all houses built are sold and the ones being built has already been under offer.7. children could hardly resist the temptation of the wonderful look and tantalizing smell of thefruits on the dinner table.8. this type of plastic is highly resistant to steam and acid.9. any policy that creates unemployment is likely to meet with strong resistance.10. the memory of the last disaster had faded from people’s mind.11. your natural hair colour begins to fade as you grow older.12. the sound of the motorboat fade away in the distance.13. the consumption of alcoholic beverages are strictly prohibited in some countries.14. they are prohibited from revealing details about/to the candidates.15. all schools strictly enforce the prohibition against smoking on school grounds.16. during his summer holidays he soaked himself in his new novel．17. the decoration firm soaked me for the decorations they didto my apartment．18. the rain had come in through the bottom of our tent and completely soaked our clothes.19. i almost lost control of the business i had worked so hardto build．20. mary used diet and exercise to bring her weight under control．21. the installed computer systems will control the lighting, heating and security of your house.22. she eventually achieved her goal of becoming a professor．23. the charity committee is said to have already achieved its goal of collecting．100,000 dollars for the poor and the homeless24. landing on the moon for the first time was regarded as an epic achievement of the human race.25. to carry out this project would require increasing the investment by 40%.26.all the incoming students are required to take placement examination as soon as they get registered.27.as science and technology have advanced，therequirement for back-breaking toil has diminished.28. she has been racking her brains for quite a long time, but so far she has accomplished nothing.29. the task to turn china into one of the most powerful countries will not be accomplished in one generation．30. the accomplishment of the leaning tasks depends mainlyupon the efforts of both teachers and students.31.it was considered inappropriate for a government official to engage in commerce.32 the old professor engaged himself in making a dictionaryfor the advanced learners of english.33.once mrs smith engages you in conversation, you’re stuck with her for at least half an hour.to the theater to see plays or operas34.i can’t afford goingevery week.35 many smaller companies simply can not afford to buyhealth insurance for employees and remain in business.36.meetings with that man of great achievement always affordme much pleasure.37.the great company is headed by people confident enoughto recruit people better than themselves.38.at most banks, young recruits spend a few months workingas tellers.39.they failed in their recruitment of qualified violinists for their music club.going to sell your old furniture, you’d better have 40.if you areit evaluated by an expert first.41.it is dead wrong to evaluate people by their appearance.42.the great writer’s biography is a reliable evaluation of his life.e your mother’s advice.43.it was very stupid of you to ignor44.he continued on his way, ignorant of the danger that lay ahead.45.the ignorance of law is no excuse for any offense no matter how trivial it is.46.he’s still hesitating over whether or not to take the job offered by a small company.47.shy people are usually hesitant about asking for help.48.well-educated people should have no hesitation in deciding what is right and what is wrong.49.whatever your reason for borrowing, we have the loan thatsuits your needs.50.if you want to make yourself a good speaker, you shouldalways suit your speech to your audience.51.steve was wearing a red silk shirt that didn’t suit him at all.52.those shoes are not suitable for walking in the hilly countryside.53.i resent being spied on when i am reading or writing in my office.54.he was resentful of the way he had been treated.55.they felt resentment that nobody paid serious attention otheir proposal.56.passengers are allowed one item of hand luggage each onthe flight.57.the policemen do not allow parking in this street since the traffic here is heavy.58.in working with this cloth, you must allow for shrinkage.59.the maximum allowable dosage of this medicine is tablets a day.60.we were favorably impressed with the new product anddecided to buy it.61.father impressed on me the value of hard work.62.her book did not make much impression on the public atfirst.63.what we have seen is so im pressive that we’ll never forgetthe scene.translation unit6-71. she used to sell modern art but now she deals in antiques.2. the electric home appliance enterprise puts great emphasis on after-sales service. so it hasgained a very good reputation among its customers.3. his wife has been laid off. as the only bread-winner of the family, he can’t afford to lose hisjob.4. a sound investment is sure to bring good profits.e attack of virus.5. our computers can’t work normally for thso heaps of data is waiting forprocessing.6. as none of the secretaries was available when he wanted to have a contract typed, he had totype it himself.7. it is considered inappropriate for a president to engage in business dealings.8. in the united states, completing a four-year-program in the university does not qualify you asa doctor.9. john promised that he would see that noting was wasted.10. the leaders in charge of the government departments must be able to serve the people heartand soul.11. i many state-owned enterprises are making every possible effort to get rid of their debts sothat the aim of making profits can be realized as soon as possible12. banks nowadays seem to be accommodating theircustomers more than they used to be.13. in general, people want shorter working hours but higher wages.14. are you implying that the fault lies with the management?15. the department store has no way out but either to close down or to sell the whole building.16. the 1ast thing that i can bear is his 1ndifiefferce to everything.／her best17. during an interview , the interviewer will try histo make you feel free to speakyour mind.18. your feeling of having nothing to do in the company is, in effect, a signal that you will be。
国家开放大学电大《商务英语4》试题及答案
有关考试的注意事项：一、考试时注意事项：1、考生参加闭卷考试，除携带2B铅笔、书写兰（黑）字迹的钢笔、圆珠笔或0.5mm签字笔、直尺、圆规、三角板、橡皮外（其他科目有特殊规定的除外），其它任何物品不准带入考场。
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严禁携带各种无限通讯工具、电子存储记忆录放设备以及涂改液、修正带等物品进入考场。
2、考试开始前15分钟考生凭学生证、考试通知单和身份证进入规定考场对号入座。
证件不全不允许进入考场（有听力考试的科目，磁带只放一遍；且磁带播放期间迟到者不允许进入考场）考场编排贴在一层大厅内。
考生根据考试通知单认真查看所考科目的考场号、座位号，找到对应教室，对号入座。
试卷登分以座位号进行盲登，故要求考生一定不要做错考场及相应的座位。
3、考生答卷前，在试卷密封线内填写指定内容（如姓名、学号等），考场座位号填写在试卷中上的方框内。
凡漏写姓名、学生证号、座位号，或字迹模糊无法辨认，以及在试卷密封线外填写学生证号、姓名或作其他标记的试卷一律按零分处理。
4、答题时不得使用红笔或铅笔（除填涂答题卡外）答题，或一份试卷使用多种颜色的笔答题，不得使用修改液（带）、胶带纸、不得在试卷上做任何和答题无关的标记，不允许把试卷当草稿纸，上述任何情况存在的话，试卷均以零分处理。
5、考试通知单上显示有同一时间考多科目的学生为留考生。
通知单上显示“留考”的科目为滞后考试科目，应先考通知单上未显示“∨”的科目。
凡留考考生必须服从监考人员的安排，不得与其他考生或场外人员接触。
二、参加半开卷考试的考生注意：（1．）考生只能携带盖有分校章的‘一页纸’进入考场，考前2周发到学生手里。
（2.）每位考生每一次考试只发一张，考生必须妥善保存此页纸，若将其丢失或破损等，不能补发。
（3．）此专用纸只能由考生用钢等、圆珠笔手写，可正反面书写，并认真填写完整专用纸上学生基本信息。
（4．）参加考试时，考生携带此专用纸经监考人员确认后进入考场。
精读4 unit 课后练习答案
精读4U n i t2课后练习答案Vocabulary1. Into English1. assert one’s manhood 6. rub his eyes2. cross one’s mind 7. munch her bead and butter3. measure the ground 8. overpower that feeling of dread4. secure one’s food 9. carry a long way5. scatter the darkness 10. bend their backsInto Chinese1. 燃烧着的煤 6. 一家之主2. 他那长满雀斑的脸7. 一颗怦怦直跳的心3. 淡淡的八字须8. 一组山间小屋4. （不好的）事情迫在眉睫9. 一块狭长的地5. 一位精明的妇女10. 一副凶猛严厉的表情3.1. Zhuge Liang pretended to be very calm and succeed in hiding the fact from Sima Yi that the city was really ungrounded. He proved himself worthy of the admiration he had received.2. He knew that a bloody battle was imminent and his army was terribly outnumbered. So he pretended to be retreating quickly to the rear. Actually he was laying a trap for theenemy troops.3. Social Darwinists asserted that we can compare human society to the animal world. It did not cross their minds that human beings could be different from other animals. They relied on their brain rather than their instinct.4. These mass-produced chickens can not compare with the chickens we used to raise at home. Chicken farms may have increased the output, but they have robbed the chickens of their good taste.5. The financial bubbles finally burst, causing a serious crisis that swept over the whole world.6. Thanks to our price edge, our exports to that region increased by 30% compared with the same period the previous year.7. The reporters were all bursting with questions. But the government spokesman/spokesperson said that all she knew was that people were watching a play when some thirty armed terrorists burst into the theater.8. When the prisoners burst out singing, the prison warden was frightened.9. The area is dotted with factories. It also has holiday inns dotted around the whole island. But there are already signs that many local people will rebel against this trend. 10. He declared that all the rebels would be pardoned if they laid down their arms.6.1. clearly/evidently/obviously whole-heartedly/heartily/greedily/hungrily2. fiercely/furiously/feverishly3. gruffly/sharply/rudely/roughly4. doubtlessly/undoubtedly/unquestionably/undeniably/ indisputablyproudly/arrogantly/boastfully5. cruelly/brutally/heartlessly/mercilessly/pitilessly/remorselessly/savagely/ruthlessly6. oddly/strangly7. coolly/calmly/evenly/placidly8. convincingly/persuasively/rationally completely/entirely/wholly/thoroughly9. greatly/ dramatically/considerably/enormously/immenselyGrammar2. 2.1. As the saying goes, there’s no smoke without fire.2. There’s no denying that the film has no equal in cinema history.3. I warned him about the danger involved, but he paid no heed to my warning.4. There’s no generally accepted definition of happiness.5. These are no ordinary students; they are going to be trained as astronauts.6. There are no easy or painless solutions to the company’s financial problems.7. Away from home for the first time, college students have to do day-day chores themselves. It’s no bad thing.8. The two sides are so far apart on key issues that there’s no telling how long the talks could drag on.9. That’s the kind of holiday I dream of—no telephone, no TV and no worries.10. Some of the nation’s top economists say that they see no sign of economicrecovery in the country.4此时此刻西里尔博吉斯先生装扮成一位身着袍服的牧师，除此之外，倒也看不出他有什么邪恶阴险之处。
商务英语 4单元课后答案
III Translate the following into English, using some words and phrases from Language Focus II.1“These days I often recall the tough times before, thus I can be cool-headed/keep my head in the face of success,” said the founder and CEO of the company.2The primary issue in the current situation is to keep the prices steady; otherwise if the market panics, the consequence is beyond imagination.3 To launch this service in the region will pay off in the long run, though the initialinvestment is big.4 To make maximal profits with minimal cost has long been the objective for somecompanies. Now environment factors make them to rethink about it.5 The public want to see issues like narrowing the gap between rich and poor and tacklingurban housing problems prioritized by the government.6 Homework burdens greatly restrict children’s opportunities for playing, and do harm totheir development.7 Sex set Hillary apart from all the other candidates for presidency and won her thesupport of many female voters.The boom in consumer spending, now in its 12th year, has weathered many shocks that have hit the U.S. economy, including terrorist attacks, the 2001 recession, and a series of corporate scandals. Resilient household demand has not only sustained domestic growth but has also played a key role in supporting the global economy. Some observers, however, have viewed the surge in consumer spending with apprehension. The personal saving rate has fallen to historic lows, and consumer debt levels have risen. This has led to concern that the rise in private consumption may not be sustainable and that a subsequent weakening could throw the recovery off track. So are U.S. consumers living beyond their means?。
精读Book4Unit1答案
精读Book4 Unit1答案1) though ul 2) might as well/may as well/could as well 3) draw your a en on to 4) marvelous 5) se le for 6) done with 7) Compe ve compe ve 8) pains/pained 9) bonus 10) shrink 11) delivery 12) overheard 13) sour 14) for rent 15) stack 16) reproduce 1) inquired 2) informed 3) awful 4) se le for 5) trash 6) claimed 7) Normally 8) a piece of cake 9) be done with 10) enable 11) am en tled 12) quite a while 1) ask for 2) was set up/has been set up 3) pulled up 4) gives off 5) was held up 6) keep up 7) ran over 8) made up 9) be le out 10) cut off 1) It pained Jenny to learn of Jim's refusal to help her with the transla on. 2) The extra work to be assigned to you will greatly cut into your spare me. 3) We'd been at the job for hours, but we hardly made a dent in it. 4) You have no business saying those nasty things about Dick. 5) 5) We We We might might might as as as well well well listen listen listen to to to the the the radio radio radio program program program since since since there there there isn't isn't isn't anything anything anything interes ng interes ng interes ng on on television. 1) standee 2) payee 3) grantee 4) addressee 5) a person who is absent 6) a person who is being trained 7) a divorced person 8) a person who is appointed 1) output 2) breakdown 3) setup 4) Takeoff 5) drawbacks 6) breakthrough 7) cutback 8) takeover 1) paper, store, shop, case, cream 2) making, keeping, bathing, condi oning, walking 3) market, way, stop, board/smith, ground 4) pill, water, material, point, machine 5) pour, look/put/come, come, 6) out, back/up, through/down/out 1) a dozen years 2) dozens of mes 3) two dozen passengers 4) dozens of phone calls 5) three dozen boxes 6) a dozen bo les/a dozen bo les of wine 1) a great deal of pain "has been caused by evils which have never happened" 2) the elderly lady Miss Morris quarrelled with was none other than her future mother-in-law 3) this essay is well-wri en except for a few gramma cal mistakes 4) I just caught the train in me 5) You can't eat your cake and have it too 1) You ought to know be er than to go swimming straight a er a meal. 2) Uncle Rob should have known be er than to trust that treacherous son of his. 3) Sally is old enough to know be er than to spend all her money on fancy goods. 4) Miss Miller certainly knows be er than to explore the desert all alone. 5) His college sons should have known be er than to try to get the best out of their employees by threatening them with bodily harm. 6) You ought to know be er than to go out in this freezing weather in those thin clothes. You'll get frozen. 1) delivery 2) a piece of cake 3) inquire 4) pulling up 5) stacks 6) deadline 7) marvelous 8) enable 9) cut into 10) se le for 11) se led our accounts 12) minimum 13) known be er than 1) adver sement/ad 2) read 3) No 4) like 5) words 6) towards 7) which 8) sizes 9) si ng 10) water 11) bo le 12) one 13) started 14) passed 15) run/pass 16) into 17) coming 18) if 19) quit 20) hour 21) wrote 翻译翻译1) 我们接到通知，财政部长将于次日接见我们。
商务英语试题4及答案
商务英语试题4及答案一、选择题（每题2分，共20分）1. The company is looking to ________ its market share in the region.A. increaseB. decreaseC. maintainD. eliminate答案：A2. The negotiations were successful, and both parties reacheda ________.A. disagreementB. consensusC. conflictD. misunderstanding答案：B3. The new marketing strategy has ________ a significant impact on our sales.A. hadB. madeC. takenD. given答案：B4. The project manager needs to ________ the team's progress to the stakeholders.A. reportB. suggestC. proposeD. recommend答案：A5. Due to the economic downturn, the company had to ________ its workforce.A. expandB. reduceC. stabilizeD. diversify答案：B6. The CEO emphasized the importance of ________ in the company's future success.A. innovationB. traditionC. regulationD. competition答案：A7. The sales team is working on a ________ to improve customer relations.A. planB. budgetC. scheduleD. report答案：A8. The company's financial statements show a ________ in profits over the past year.A. declineB. riseC. stagnationD. fluctuation答案：B9. The product launch was a ________, resulting in high sales and positive feedback.A. failureB. successC. setbackD. challenge答案：B10. The ________ of the new factory will be completed by the end of the year.A. constructionB. demolitionC. renovationD. inspection答案：A二、填空题（每空1分，共10分）11. The company is currently undergoing a period of ________.答案：restructuring12. The ________ of the business plan was approved by the board of directors.答案：proposal13. The ________ of the meeting was to discuss the new project.答案：purpose14. The company has a strong ________ in the field of technology.答案：presence15. The ________ of the product was delayed due to manufacturing issues.答案：delivery16. The ________ of the company's assets is a key factor in its financial health.答案：valuation17. The ________ of the market is expected to increase in the coming years.答案：demand18. The ________ of the contract is legally binding on bothparties.答案：agreement19. The ________ of the company's shares has been steadily rising.答案：price20. The ________ of the new policy has been met with mixed reactions.答案：implementation三、阅读理解（每题2分，共20分）阅读以下商务英语短文，并回答下列问题。
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商务英语精读4练习答案Unit1Reading1Exercise II1.c,2.d,3.b,4.d,5.dExercise III1.solicitor2. supplement3. commercial4. insert .5. legislation6. channel7. sponsor 8. poster9. hoarding 10. tempt11. heading 12. leafletExercise IV1. as well as2. expenditure3. has been exposed to4. maximum5. nuisance6. was restricted7. regulations 8. supplement9. is aiming to 10.tempt11.are subject to 12. to ensure Exercise V1. concentrating on expanding2. taken off3. The proportion of4. limited to5. is subject toExercise VI1. a. The organization aims at promoting international understanding and maintaining world peace.b. When the boss said that someone was always late for work, he was aiming at John.c. A non-profit organization like this one should aim for the best social results it can produce, rather than how much money it can make.d. The organization's aims are to provide food for homeless people and help them find somewhere to live.2. a. The company will arrange for a taxi to meet the guests at the railway station at eight tonight.b. The local newspaper will make arrangements for an interview with Professor Huang at a proper time.c. It would usually cost 500 yuan, but I‟m sure we can come to some kind of arrangement.3. a. There‟s no limit to what you can do if you try.b. I've been asked to limit my speech to ten minutes maximum.c. Regulations are designed to limit environment damage to the lowest.d. Despite the limitations of the survey, it did suggest some general trends.4.a. The use of this website is subject to the following terms and conditions.b. It was Clinton who brought up the subject of sports facility.c. Her husband subjected her to years of torture.5. a. She restricted herself to one meal a day in order to lose weight.b. Sale of firearms is subject to many legal restrictions in almost every country.c. Travel is my dream, but the busy working life restricts my opportunities. Reading2Exercise I1. T2. F3. F4. F5. T6. T7. T8. F9. NM10. T Exercise III1.b,2.a,3.c,4.c,5.a,6.b,7.c,8.a,9.b, 10.cExercise IVComplete the following sentences with the correct adjective forms.(1)boring(2)excited(3)charming(4)pleased(5)pleasing(6)touching (7)touched(8)discouraged(9)discouraging(10)Boiling(11)confused(12)confusing(13)pressing(14)amused(15)escaped(16)retiredPut the following phrases into Chinese.(17) 闪烁的星星(18) 严寒(19) 狂暴的风雨(20) 令人鼓舞的演说(21) 炙人的热气(22) 凋零的花朵(23) 迷惑不解的表情(24) 热烈的讨论(25) 勉强的微笑(26) 闹鬼的房子(27) 落叶(28) 挂号信Exercise VTranslate the following sentences into English, using the expressions in the parentheses.1.I regard that commercial as one of the worst I've ever seen.2.In a commercial negotiation the negotiators must ensure the fundamentalbenefit of their company from being injured.3.In order to meet the needs of the international market, the factory is aimingat a 50% increase in production this year.4.In Britain, advertising on television is subject to various rules andregulations.5.These small businesses have benefited greatly from the fall in interestrates.6.The cassette tape is broken. Can you splice the ends together?7.Due to the massive absorption of foreign capital and advanced technology,the country has been transformed into a powerful industrial nation in only20 years.8.After his painstaking management, the company ended up as one of the500 best in the world.9.All the arrangements of the company were turned upside down by thesudden devaluation of U.S dollars.10.The new international agreement opens up the possibility of much greaterco-operation against terrorism.Translate the following advertising sentences from English into Chinese．1.超越视觉感受——索尼！2.喝可口可乐，万事顺意！3.一朝品尝，一生钟爱。
4.夏普产品，来自智能的结晶！5.帕克笔，无与伦比的交流享受！6.人类发明了时间，精工表使之完美。
7.有路就有丰田车。
Exercise VI1. c2. c3. d4. a5. b6. a7. b8. c9. c10. b11. c12. d13. c14. b15.Unit2Reading1Exercise II1.b,2.c,3.d,4.a,5.dExercise III1.script2. enthusiast3. perspective4. infatuated5. deduce6. subconscious7. inevitable 8. widget9. minimalist 10. premiseExercise IV1. prospects2. perspective3. far from4. downright5. premise6. deduced7. in question8. irrelevant9. odds10.merits11.subconscious12. settle for13. More often than not14. categorised15. self-evidentExercise V1. From my point of view2. rather than3. appeals to4. spring the news on you5. the prospects6. had an intimate knowledge ofExercise VI1. a. Every guest should settle their bills before leaving the hotel.b. They had hoped to get a great deal from that contract but had to settle for a lot less.c. The management and union members met to try to settle their dispute.2. a. There is no reason to suppose that her new book will be any better than her last one.b. The meeting was supposed to take place on Tuesday, but we have postponed it.c. The police are acting on the supposition that she took the money.3. a. Powerful advertising can convince people to buy almost anything.b. Convinced of the quality of the product, the buyer signed the contract on the spot.c. It took me a day or two to convince her that I was not going to harm her.d. Investigators have not found a convincing motive for the crime.4. a. Many Chinese businessmen pursue a middle course when doing business.b. China has pursued the foreign policy of peaceful co-existence.c. Feeling an urge for further study he decided to pursue a doctor‟s degree after obtaining his master‟s degree.d. People are having to move to other areas in pursuit of work.5. a. Would anyone care to respond to the last question?b. After this kind of stoves hit market consumers responded favorably to them.c. The new exhibition has met with a favourable response from the public. Reading2Exercise I1. NM2. F3. T4. F5. NM6. T7. F8. T9. T 10. T Exercise II I1.c,2.b,3.a,4.d,5.a,6.b,7.c,8.c,9.a, 10.cExercise IV1.Almost2.most3.badly4.bad5.differently6.different7.well8.good9.real10.really11.surely12.suretely15.fair16.fairly17.hard18.hard19.hardly20.highrgely23.wide24.widely25.just26.justly27.most28.mostly29.low30.lowlyExercise V1.From my point of view, the best way for the company to shake off the crisisis to upgrade its products.2.Parcels of this kind, more often than not, should be sent by EMS (ExpressMessage Service).3.The issue in question is how to develop international market for theproduct.4.Have you given any more thought to setting up in business / going intobusiness?5.Don't expect me to make the elevator work immediately. I've just had thejob sprung on me.6.I really don't know why he is always finding fault with the way I do things.7.If you consider yourself qualified for the job, please mail us two photos inattachment to your application form.8.I can't attend the meeting in person, but I'll send my deputy to speak forme.9.Acting on the accusation letter from the local people, the police immediatelybanned the illegal organization.10.Germany saved face by getting a goal in the last minute to draw the match. Exercise VI1. a2. d3. b4. d5. c6. b7. d8. d9. a 10. b11. c12. a 13. c14. c 15. d Unit3Reading1Exercise II1.d,2.c,3.b,4.a,5.dExercise II I1. prize2. villain3. diversity4. flip5. verbally6. philosophy7. homogeneity 8. discipline9. litigation 10. superiorExercise IV1. allocation2. creativity3. be consistent with4. diversity5. see…as6. overlapping7. deferential to 8. seniority9. with emphasis on 10. spanned11. prized 12. address…as13. sensitive 14. pursuing15. worked outExercise V1. be deferential to2. is not consistent with3. address him as4. be sensitive to5. saw a lawyer as being eloquent in argumentation Exercise VI1. a. Alaska is the largest of the fifty states that constitute the USA.b. Congressmen and business representatives constituted the delegation.c. The spread of international crime and corruption constitutes a major threat to the global economy.2. a. Creative employees are much respected in a company that values talents.b. We choose to travel by plane, for it offers the best value for our money.c. A salesman should value any opportunity within his reach to get his company‟s products sold.3. a. The precondition to signing the contract is that profits be shared equally among the partners.b. Your must accept your share of responsibility for the failure of the firm.c. Anticipating a rise in the price of the company shares, he bought 1000 shares in the company.4. a. The company introduced new methods to enhance the competitiveness of the product.b. Such a move enhanced the company‟s image in the eyes of customers.c. A corporate body should enhance its awareness of law constantly.5. a. By closely analyzing the sales figures they found the regional variations.b. The actual situation should be analyzed to decide where and how much to invest.c. The analysis of the grammatical function of the parts of a sentence may help you understand.Reading2Exercise I1. NM2. NM3. T4. F5. T6. T7. NM8. T9.F 10. F Exercise II I1.b,2.d,3.a,4.d,5.d,6.c,7.b,8.a,9.c, 10.dExercise IV2.1) Usually, I don‟t have to work at weekends.2)She rarely finishes her work on time.3) There is an audit once a year.4)You should always read the small print.5)You must never turn a customer away.3.1) around/about 2) more or less 3) estimated 4) in the rough5) or so 6) roughly 7) close to/on 8) about/around9) exactly 10) some 11) almost 12) approximately13) nearly 14) precisely 15) or thereaboutsExercise VTranslate the following sentences into English, using the expressions in the parentheses.1.In many multinational companies, employees are not necessarily deferentialto the wishes of their superiors. Instead, they have the right to makesuggestions to a plan.2.I simply can‟t see him as the future president of the company.3.People in this company address each other as …colleague‟, giving no regardsto the position one holds.4.It is generally assumed that a salesman should be sociable. However,honesty and professional dedication are also important factors in judging asalesman.5.There is a wide diversity of opinion regarding when China will enter the WorldTrade Organization.6.We clearly realized that it was wrong to pursue the development of industryat the expense of environmental pollution.7.Researchers needed several months to work out a plan for long-termdevelopment.8.The future of our company is closely related to all the employees andeveryone here should be actively involved in its management anddecision-making.9.Due to some mistakes in budget making, we have to make someadjustments and reduce capital investment in this project.10.I n order to further explore the market in Asia, the company has assigned Mr.Frank Smith as the chief representative to its branch in Singapore. Translate the following from English to Chinese.上海通用的远景目标是建立一支充满活力和具有高度责任感的员工队伍，全面贯彻“精益管理”的经营原则，使上海通用在生产安全、顾客导向、质量意识和生产效率等方面成为在世界上处于领先地位的制造企业。