腾讯产品列表

* QQ Mail MAU is the total number of user accounts that logged in QQ Mail at least two days during the last month of the quarter.
Online Advertising Brand display
Pipeline:
Core Fight
TBC
In-house
2D side-scrolling fighting TBC
N/A
炫斗之王
game
Metro Conflict: Presto TBC
Licensed
Science fiction theme
TBC
N/A
重火力
FPS
Three Kingdoms
Weixin & WeChat
Free
500 million combined monthly
active user accounts (4Q14)
* QQ IM overall MAU is the total number of user accounts that logged in at least once during the last 30 days.
Inventories mainly on social networks Qzone, QQ IM, Weixin Official Accounts; Microblog etc. Pricing mainly by CPC or CPA through bidding system.
Over 1,000 brand display advertisers as of 4Q14
In-house
Music and dancing
Co-developed Sports with Take-Two
Free; monthly subscription fee for VIP privileges N/A (RMB10); or item sales
Free; item-based
(RMB20); or item sales
as of 4Q12
Free; monthly subscription fee for VIP privileges 4 million as
(RMB30); or item sales
of 3Q12
A.V.A. 战地之王
League of Legends 英雄联盟
* Tencent Microblog DAU is the daily average number of user accounts that logged in Microblog to read or write message during the last month of the quarter.
Assault Fire 逆战
1Q10 3Q11 3Q12
Licensed
In-house (Riot Games) In-house
High-end FPS
Multiplayer Online Battle Arena (MOBA)
Free; monthly subscription fee for VIP privileges (RMB30); or item sales
Tencent Microblog
Free
Not disclosed
QQ Show (Avatars)
Free; Monthly subscription fee for VIP privileges (RMB10); or item sales
Not disclosed
QQ Music
Free; Monthly subscription fee for VIP privileges (RMB10); or item sales
Not disclosed
QQ Mail
Free
Not disclosed
Mobile VAS
Monthly subscription fee for VIP privileges (RMB5-15); or item sales (RMB1- 2 per item)
Not disclosed
b) Online Games: QQ Game Platform
eCommerce Principal
GMV
Not disclosed
Agent
Merchant fees and commission fees
Not disclosed
* For principal business, we report revenue as GMV after deducting discounts, return allowances and relevant taxes. For agent business, we report revenue as commission and fixed fees after deducting relevant taxes. Effective from 11 Mar 2014 after the strategic partnerships with JD.com, we have deconsolidated the revenue and cost from marketplace businesses.
TBC
In-house
Real Time Strategy
TBC
N/A
霸三国 Online
Launch
Developer
1Q05
In-house
3Q06
Licensed
1Q08
In-house
2Q08
In-house
3Q08
Licensed
Genre Casual style combat
Roller-blade racing
Car racing
Music and dancing
First-Person Shooter (FPS)
Monthly subscription fee for VIP privileges (RMB10-15) or item sales
Not disclosed
ACGs
Monthly subscription fee for VIP privileges (RMB10-30) or item sales (See Table 2)
Free; monthly subscription fee for VIP privileges 3 million as
(RMB10); or item sales
of 3Q12
Free; monthly subscription fee for VIP privileges 2.6 million
Combined ACU of 7.3 million (4Q14)
MMOGs
Monthly subscription fee for VIP privileges (RMB20) or item sales; Time-based (See Table 3)
Combined ACU of 1.6 million (4Q14)
Performance display
Inventories on QQ.com and verticals; regional portals; online video platform; QQ IM; Mobile News app; Weixin Moments etc. Pricing mainly by CPT or CPD.
N/A
War of Zombie
2Q13
Licensed
Zombie theme FPS
Free; item-based
N/A
生化战场
Freestyle Football
2Q14
Licensed
Sports
Free; item-based
N/A
自由足球
FIFA Online 3
2Q14
Licensed
Mobile Games
Monthly subscription fee for VIP privileges (RMB10) or item sales
* Qzone MAU is the total number of user accounts that logged in Qzone at least twice during the last month of the quarter.
Table 1: Tencent Service Offerings
Communications QQ IM
Monetization Free
Hale Waihona Puke Baidu
User Base
815.3 million monthly active user accounts (4Q14) 576.1 million monthly active user accounts from smart devices (4Q14)
Charging Model
PCU Milestone
Free; monthly subscription fee for VIP privileges N/A (RMB10); or item sales
Free; monthly subscription fee for VIP privileges N/A (RMB10); or item sales
Value Added Services (VAS): Fee-based VAS registered subscriptions as of 3Q14: 88.7 million
a) Social Networks:
QQ Membership
RMB10 per month
Not disclosed
SVIP
RMB20 per month
Not disclosed
Qzone
Free; monthly subscription fee for VIP privileges (RMB10); and items sales from apps on open platform
654.1 million monthly active user accounts (4Q14) 539.8 million monthly active user accounts from smart devices (4Q14)
Sports
Free; item-based
N/A
足球在线
Age of Gunslinger
3Q14
In-house
Third-Person Shooter
Free; item-based
N/A
枪神纪
Call of Duty Online
1Q15
Licensed
High-end FPS
TBC
N/A
使命召唤 Online
* Combined MAU for Weixin & WeChat denotes the total number of user accounts that logged in and sent a message, or conducted an activity in Moments,
games, etc.
Free; item-based
FPS
Free; item-based
N/A
7.5 million as of 1Q14 globally N/A
Warface
1Q13
Crytek
FPS
Free; item-based
N/A
战争前线
QQ Dancer 2 QQ 炫舞 2
NBA2K online
1Q13 2Q13
* QQ MAU from smart devices denotes the total number of QQ MAU that logged in via applications on smart devices (iOS, Android) and sent a message, or
conducted an activity in Moments, games, etc.
Table 2: Tencent’s Advanced Casual Games (ACGs)
Game Title Commercialized: QQ Tang QQ 堂
R2beat QQ 音速
QQ Speed QQ 飞车
QQ Dancer QQ 炫舞
Crossfire 穿越火线
Commercial