2008年6月英语四级真题听力答案及原文
2008年6月21日 大学英语四级真题及答案
2008年6月21日大学英语四级真题一.写作部分（9：00－9：30）Part ⅠWriting (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
二.快速阅读（9：30－9：45）Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in1ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magaz ine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel2longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they. Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_____________.A) it has large audiencesB) it appeals to housewivesC) it helps build up a company's reputationD) it is affordable to most advertiser2. With the increase in the number of TV channels_________.A) the cost of TV advertising has decreasedB) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has decreasedD) the number of TV ads people can see has increasedpared with television, newspapers as an advertising medium_________________.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniques3D) get messages out more effectively4.Advertising on radio continues to grow because ___________.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to___________.A) reach target audiencesB) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_______A) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are___________.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________9.Direct mail is an effecitive form of advertising for businesses to develop_________________________10.This passage discusses how advertisers select________________for advertisements.注意：收答题卡一作文和快速阅读部分（9：45－10：00）三.听力部分（10：00－10：35）11.A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12.A) On a train.4B) On a plane.C) In a theater.D) In a restaurant.13.A) A tragic accident.B) A fad occasionC) Smith's unusual life story.D) Smith's sleeping problem.14.A) Review the details of all her lessons.B) Compare notes with his classmates.C)Talk with her about his learning problems.D) Focus on the main points of her lectures.15.A) The man blamed the woman for being careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee.D)The woman spilt coffee on the man's jacket.16.A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17.A) Attending every lecture.B) Doing losts of homework.C) Reading very extensively.D) Using test-taking strategies.18.A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.519.a)a notice by the electricity board. c)the description of a thief in disguise.b)ads promoting electric appliances. d)a new policy on pensioners'welfare.20.a)speaking with a proper accent. c)making friends with themb)wearing an official uniform. d)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy. c)luxury hotel management.b)Professional accountancy. d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Passage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of time c) The frustrations at work.b) The quality of life. d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.628.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence. c)her father's disloyalty.b)his children's efforts. d)his second wife's positive influence.30.a)his advanced age. c) his improved financial condition.b)his children's efforts. d)his second wife's positive influence.31.a)love is blind. c)divorce often has disastrous consequences.b)love breeds love. d)happiness is hard to find in blended families. Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32. a) it was located in a parkb) its owner died of a heart attackc) it went bankrupt all of sudden.d) its potted plants were for lease only.33. a)planting some trees in the greenhouseb)writing a want ad to a local newspaperc)putting up a going out of business signd)helping a customer select some purchases34. a)opening an offive in the new office parkb)keeping better relations with her companyc)developing fresh business opportunitiesd)building a big greenhouse of his own35. a)owning the greenhouse one dayb)securing a job at the office parkc)cultivating more potted plants.d)finding customers out of town7Section C注意：此部分试题请在答题卡2上作答。
2008.6英语四级真题+详细答案
大学英语四级考试全国统考试卷（2008年6月）1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ____________________________________________Part II Reading Comprehension (Skimming and Scanning) (15 minutes) 10% Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1. For questions 1-7, choose thebest answer from the four choices marked ABCD, for questions 8-10,complete the sentences with the information given in the passage.Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? Y ou can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf, Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus advertisers. This has also resulted in an increase in the sheernumber of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation(发行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in newspapers in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor bill-boards(广告牌) and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes-satellite and Internet radio-will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women's titles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated., for example, you will have much in common with the magazine's other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertisers using the print media---magazines and newspapers---will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspaper. These audiences will be more diverse and geographically dispersed (分散) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message. Direct mail includes newsletters, postcards and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising. 注意：此部分试题请在答题卡1上作答。
2008年6月英语四级听力真题以及答案
Listening Comprehension Section A 11. A) Given his ankle a good rest. B) Treat his injury immediately. C) Continue his regular activities. D) Be careful when climbing steps. 12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant. 13. A) A tragic accident. B) A sad occasion. C) Smith’s unusual life story . D) Smith’s sleeping problem.14. A) Review the detail of all her lessons. B) Compare notes with his classmates. C) Talk with her about his learning problems. D) Focus in the main points of her lectures. 15. A) The man blamed the woman for being careless. B) The man misunderstood the woman’s apology .C) The woman offered to pay for the man’s coffee. D) The woman spilt coffee on the man’s jacket.16. A) Extremely tedious. B) Hard to understand. C) Lacking a good plot. D) Not worth seeing twice. 17. A) Attending every lecture. B) Doing lots of homework. C) Reading very extensively. D) Using test-taking strategies. 18. A) The digital TV system will offer different programs. B) He is eager to see what the new system is like. C) He thinks it unrealistic to have 500 channels. D) The new TV system may not provide anything better. Questions 19 to 22 are based on the conversation you have just heard. 19. A) A notice by the electricity board. B) Ads promoting electric appliances. C) The description of a thief in disguise. D) A new policy on pensioners’ welfare.20. A) Speaking with a proper accent. B) Wearing an official uniform. C) Making friends with them. D) Showing them his ID. 21. A) To be on the alert when being followed. B) Not to leave senior citizens alone at home. C) C) Not Not Not to to to let let let anyone anyone anyone in in in without without without an an an appointment. appointment. D) To watch out for those from the electricity board. 22. A) She was robbed near the parking lot. B) All her money in the bank disappeared. C) The pension she had just drawn was stolen. D) She was knocked down in the post office. Questions 23 to 25 are based on the conversation you have just heard. 23. A) Marketing consultancy . B) Professional accountancy . . C) Luxury hotel management. D) Business conference organization. 24. A) Having a good knowledge of its customs. B) Knowing some key people in tourism. C) Having been to the country before. D) Being able to speak Japanese. 25. A) It will bring her potential into full play . C) It will enable her to improve her Chinese. B) It will involve lots of train travel. D) It will give her more chances to visit Japan Section B Passage One Questions 26 to 28 are based on the conversation you have just heard. 26. A) The lack of time. B) The quality of life. C) The frustrations at work. D) The pressure on working families. 27. A) They were just as busy as people of today . B) They saw the importance of collective efforts. C) They didn’t complain as much as moder n man. D) They lived a hard life by hunting and gathering. 28. A) To look for creative ideas of awarding employees. B) To explore strategies for lowering production costs. C) To seek new approaches to dealing with complaints. D) To find effective ways to give employees flexibility . Passage TwoQuestions 29 to 31 are based on the conversation you have just heard.29. A) Family violence. B) The Great Depression. C) Her father’s disloyalty . D) Her mother’s bad temper.30. A) His advanced age. B) His chil dren’s efforts. C) His improved financial condition. D) His second wife’s positive influence.31. A) Love is blind. B) Love breeds love. C) Divorce often has disastrous consequences. D) Happiness is hard to find in blended families. Passage ThreeQuestions 32 to 35 are based on the conversation you have just heard.32. A) It was located in a park. B) Its owner died of a heart attack. C) It went bankrupt all of a sudden. D) Its potted plants were for lease only . 33. A) Planting some trees in the greenhouse. B) Writing a want ad to a local newspaper. C) Putting up a Going Out of Business sign. D) Helping a customer select some purchases. 34. A) Opening an office in the new office park. B) Keeping better relations with her company . C) Developing fresh business opportunities. D) Building a big greenhouse of his own. 35. A) Owning the greenhouse one day . C) Cultivating more potted plants. B) Securing a job at the office park. D) Finding customers out of town. Section CWe’re We’re now witnessing the emergence of an advanced economy based on information and knowledge. now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36) ________, raw materials, and capital are no no longer longer longer the key (37) ________ the key (37) ________ in in the creation the creation of of wealth. wealth. wealth. Now, Now, Now, the the the (38) (38) (38) _______ _______ _______ raw raw raw material material material in in in our our our economy economy economy is is is k k nowledge. nowledge. Tomorrow’s Tomorrow’s wealth depends depends on on on the the the development development development and and and exchange exchange exchange of of knowledge. knowledge. And And And (39) (39) (39) _______ _______ _______ entering entering entering the the the workforce workforce offer offer their their their knowledge, knowledge, knowledge, not not not their their their muscles. muscles. muscles. Knowledge Knowledge Knowledge workers workers workers get get get paid paid paid for for for their their their education education education and and and their their ability ability to to to learn. learn. learn. Knowledge Knowledge Knowledge workers workers workers (40) (40) (40) ________ ________ ________ in in in mind mind mind work. work. work. They They They deal deal deal with with with symbols: symbols: symbols: (41) (41) ________, and data. What does all this mean for you? As a future knowledge worker, you can expect to be (42) ________,processing, as well as exchanging information, (43) _______, three out of hour jobs jobs involve some involve some form of of mind mind mind work, work, work, and and and that that that number number number will will will increase increase increase sharply sharply sharply in in in the the the future. future. future. Management Management Management and and and employees employees employees alike alike (44)_______________________________________________________________________. In the new world of work, you can look forward to being in constant training (45) _______________________________________________________________. And don’t wait for someone to “empower” you. Y ou have to empower yourself.答案答案11-15 ACBDD 16-20 BADCD 21-25 CCADB 26-30 AADBD 31-35 BBCCAbor 37.ingredients 38.vital 39.individuals 40.engage 41.figures 42.generating 43.Currently 44.will be making decisions in such areas as product development, quality control and customer satisfaction 45.to acquire new skills that will help you keep up with improved technologies and procedures 46.Don't expect the companies will provide you with a clearly defined career path 。
2008年6月大学英语四级真题及答案
2008年6月大学英语四级考试A卷真题一.写作部分(9：00-9：30)Part Ⅰ Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
二.快速阅读(9：30-9：45)Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they.Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_____________.A) it has large audiencesB) it appeals to housewivesC) it helps build up a company's reputationD) it is affordable to most advertisers2. With the increase in the number of TV channels_________.A) the cost of TV advertising has decreasedB) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has decreasedD) the number of TV ads people can see has increasedpared with television, newspapers as an advertising medium_________________.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniquesD) get messages out more effectively4.Advertising on radio continues to grow because ___________.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to___________.A) reach target audiencesB) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_______A) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are___________.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________9.Direct mail is an effecitive form of advertising for businesses to develop_________________________10.This passage discusses how advertisers select________________for advertisements.注意：收答题卡一作文和快速阅读部分(9：45-10：00)三.听力部分(10：00-10：35)Section A11. A) Give his ankle a good rest. B) Treat his injury immediately.C) Continue his regular activities. D) Be careful when climbing steps.12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant.13. A) A tragic accident. B) A sad occasionC) Smith's unusual life story. D) Smith's sleeping problem.14. A) Review the details of all her lessons. B) Compare notes with his classmates.C)Talk with her about his learning problems. D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless. B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee. D)The woman spilt coffee on the man's jacket.16. A) Extremely tedious. B) Hard to understand.C) Lacking a good plot. D) Not worth seeing twice.17. A) Attending every lecture. B) Doing lots of homework.C) Reading very extensively. D) Using test-taking strategies.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board. b)ads promoting electric appliances.c)the description of a thief in disguise. d)a new policy on persons' welfare.20.a)speaking with a proper accent. b)wearing an official uniform.c)making friends with them d)showing them his ID.21.a)to be on the alert when being followed. b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment. d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy. b)Professional accountancy.c)luxury hotel management. d)business conference organization24.a)having a good knowledge of its customs. b)knowing some key people in tourism.c)having been to the country before. d)being able to speak Japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her Chinese.d)it will give her more chances to visit Japan.Section BPassage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of time b) The quality of life.c) The frustrations at work. d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence. b)The Great Depression. c)her father's disloyalty.d)his second wife's positive influence.30.a)his advanced age. b)his children's efforts.c) his improved financial condition. d)his second wife's positive influence.31.a)love is blind. b)love breeds love.c)divorce often has disastrous consequences. d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.a) it was located in a park b) its owner died of a heart attackc) it went bankrupt all of sudden. d) its potted plants were for lease only.33.a)planting some trees in the greenhouse b)writing a want ad to a local newspaperc)putting up a going out of business sign d)helping a customer select some purchases34.a)opening an office in the new office park b)keeping better relations with her companyc)developing fresh business opportunities d)building a big greenhouse of his own35.a)owning the greenhouse one day b)securing a job at the office parkc)cultivating more potted plants. d)finding customers out of townSection C注意：此部分试题请在答题卡2上作答。
2008年6月大学英语四级答案
2008年6月大学英语四级新东方版参考答案PART ONE WRITING (1)PART TWO SKIMMING & SKANNING (2)PART THREE LISTENING COMPREHENSION (2)听力原文： (3)PART FOUR READING COMPREHENSION (6)PART FIVE CLOSE (7)PART SIX TRANSLATION (7)PART ONE WRITING作文题目：Recreational activities1、娱乐活动多种多样，2、娱乐好处危害，3、依自己来说谈谈感受基础版：Accompanying the procession of the reform and opening of our country, recreational activities have become extremely abundant for a large quantity of people. There is a growing concern over this matter among the general public.For one thing, recreational activities may bring advantages to us, and for another, it may do harm to us. We can list a series of advantages of the recreational activities. To begin with, it can enrich, color, paint and decorate our daily life. We can find the simple and routine life more interesting. In the second place, without any doubt, the recreational activities are good ways for us to make more friends than before, and we can meet plenty of persons through these recreational programs. Of course, these activities meanwhile bring problems. For example, we will spend too much time in taking part in them.All in all, considering all the above facts, my attitude towards this matter is that recreational programs are beneficial for university students. We should join in more recreational activities.高分版：It is said that ours is a world characteristic of heavy stress and strain on people, especially city dwellers, as well as the countless ways people work out to relieve themselves of the pressure: they burst into cheers or shed tears for the perform ance of “their” teams; they discard their cares and concerns into idyllic scenes and sceneries; they drown their worries and wearies into soap operas…Recreation is indispensable if we are to remain healthy physically and mentally. Unfortunately, like everything else, it has favorable and unfavorable aspects. Take soap operas as an example. To attract more audience so that they might acquire more shining coins, directors frequently resort to violence. Now and then in TV shows, a man is beheaded or a woman is mutilated; a person's face is burned with sulfuric acid and his deformed appearance abhors us viewers and makes us shudder. These violent programs do not relax our tension. Instead, they disturb the peace of our mind andlead us to think that the world now is insecure and that we should learn to resort to violent means when we are in trouble.We watch TV to escape temporarily. These programs, to our regret, aggravate our tension we feel in our study rather than serve as a means to relax. Therefore, next time we feel tired and desire to find a way to rest a while, think for a moment about the benefits and potential hazard it might bring to us.PART TWO SKIMMING & SKANNING快速阅读1. A it has large audiences2. D the number of TV ads people can see has increased3. B convey more detailed messages4. C it provides easy access to consumers5. A reach target audiences6. B consumers travel more now than ever before7. C easy to remember8. quite homogeneous, but small9. relationships with consumers10. the appropriate mediaPART THREE LISTENING COMPREHENSION11. A Give his ankle a good rest.12. C In a theatre.13. B A sad occasion.14. D Focus on the main points of her lectures.15. D The woman split coffee on the man's jacket.16. B Hard to understand.17. A Attending every lecture.18. D The new TV system may nor provide anything better.19. C The description of a thief in disguise20. D Showing them his ID.21. C Not to let anyone in without an appointment.22. C The pension she had just drawn was stolen23. A Marketing consultancy.24. D Being able to speak Japanese.25. B It will involve lots of train travel.26. A The lack of time.27. A They were just as busy as people of today.28. D To find effective ways to give employees flexibility.29. B The Great Depression.30. D His second wife's positive influence.31. B Love breeds love.32. B Its owner died of a heart attack.33. C Putting up a Going Out of Business sign.34. C Developing fresh business opportunities.35. A Owning the greenhouse one day.听力原文：Section A: Short Conversation:11.M: Today is a bad day for me. I fell off a step and twisted my ankle.W: Don't worry, usually ankle injuries heal quickly if you stop regular activities for a while. What does the woman suggest the man do?12.W: May I see you ticket, please? I think you're sitting in my seat.M: Oh, you're right. My seat is in the balcony. I'm terribly sorry.Q: Where does conversation most probably take place?13.W: Do you hear Mr. Smith die in his sleep last night?M: Yes, it's very sad. Please let everybody know that whoever wants to may attend the funeral. Q: What are the speakers talking about?14.M: Have you taken Professor Yang's exam before? I'm kind of nervous.W: Yes. Just concentrate on the important ideas she's talked about in the class and ignore the details.Q: How does the women suggest the man prepare for Professor Yang's exam？15.W: I'm so sorry sir, and you'll let me pay to have your jacket cleaned, won't you?M: That's all right. It could happen to anyone. And I'm sure that coffee doesn't leave lasting marks on clothing.Q: What can we infer from the conversation?16.W: Have you seen the movie The Departed? The plot was so complicated that I really got lost. M: Yeah, I felt the same, but after I saw it a second time, I could put all the pieces together.Q: How did the two speakers find the movie?17.M: I'm really surprised you got an A on the test; you didn't seem to have done a lot of reading. W: Now you know why I never missed the lecture.Q: What contributes to the woman's high score?18.W: Have you heard about the new digital television system? It lets people get about 500 channels. M: Yeah. But I doubt they'll have anything different from what we watch now.Q: What does the man mean?Long conversationConversation One:W: Gosh! Have you seen this, Richard?M: See what?W: In the paper. It says, there is a man going around pretending he's from the electricity board. He's been calling at people's homes, saying he is coming to check that all their appliances are safe. Then he gets around them to make him a cup of tea, and while they are out of the room he steals their money, handbag whatever and makes off with it.M: But you know, Jane, it's partly their own fault; you should never let anyone like that in unless you're expecting them.W: It's all very well to say that. But someone comes to the door, and says electricity or gas and you automatically think they are OK, especially if they flash a card to youM: Does this man have an ID then?W: Yes, that's just it. It seems he used to work for the electricity board at one time according to the paper the police are warning people especially pensioners not to admit anyone unless they have an appointment. It's a bit sad. One old lady told them she'd just been to the post-office to draw her pension when he called. She said he must have followed her home. He stole the whole lot.M: But what does he look like? Surely they must have a description.W: Oh, yes they have. Let's see, in his thirties, tall, bushy dark hair, slight northern accent, sounds a bit like you actually.Questions 19 to 22 are based on the passage you have just heard.19. What does the woman want the man to read in the newspaper?20. How did the man mention in the newspaper try to win further trust from the victims?21. What is the warning from the police?22. What does the woman speaker tell us about the old lady?Conversation Two:M: Miss Jones, could you tell me more about your first job with hotel marketing concept?W: Yes, certainly. I was a marketing consultant responsible for marketing 10 UK hotels. They were all luxury hotels in a leisure sector all of a very high standard.M: Which markets were you responsible for?W: For Europe and Japan.M: I see from your resume that you speak Japanese. Have you ever been to Japan?W: Yes, I have, I spent months in Japan 2006. I met all the key people in the tourist industry, the big tour operators and the tourist organizations. As I speak Japanese I had a very big advantage. M: Yes, of course. Have you had any contact with Japan in your present job?W: Yes, I've had a lot. Cruises have become very popular with the Japanese both for holidays and for business conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lot recently.M: Really, I'm interested to hear more about that, but first tell me have you ever traveled on the luxury train, the Orient Express, for example?W: No, I haven't. But I've traveled on the Glacial Express through Switzerland and I traveled across China by train about 8 years ago. I love train travel. That's why I'm very interested in this job.23. What did the woman do in her first job?24. What give the woman an advantage during her business trip in Japan?25. Why is the woman applying for the new job?Passage 1Time. I think a lot about time and not just because it's the name of the news organization I work for. Like most working people, I find time, or the lack of it, and never-ending frustration and an unwinnable battle. My every day is a race against the clock that I never ever seem to win. This is hardly a lonesome complaint. According to the families and work institutes, national study of the changing workforce, 55 percent of employees say they don't have enough time for themselves, 63 percent don't have enough time for their spouses or partners, and 67 percent don't have enough time for their children. It's also not a new complaint. I bet our ancestors returned home from hunting wild animals and gathering nuts and complained about how little time they had to paint battle scenes on their cave walls. The difference is that the boss of animal hunting and the head of nut gathering probably told them to shut up or no survival for you. Today's workers are still demanding control over their time. The difference is today's bosses are listening. I've been reading a report issued today called "when work works" produced jointly by three organizations. They set up to find and warn the employers who employ the most creative and most effective ways to give their workers flexibility. I found this report worth reading and suggest every boss should read it for ideas.Questions 26 to 28 are based on the passage you have just heard.Question 26. What is the speaker complaining about?Question 27. What does the speaker say about our ancestors?Question 28. Why does the speaker suggest all bosses read the report by the three organizations? Passage 2Loving a child is a circular business. The more you give, the more you get, the more you want to give, *** said. What she said proves to be true of my blended family. I was born in 1931. As the youngest of six children, I learned to share my parents' love. Raising six children during the difficult times of the Great Depression took its toll on my parents' relationship and resulted in their divorce when I was 18 years old. Daddy never had very close relationships with his children and drifted even farther away from us after the divorce. Several years later, a wonderful woman came into his life and they were married. She had two sons, one of them still at home. Under her influence, we became a blended family and a good relationship developed between the two families. She always treated us as if we were her own children. It was because of our other mother, Daddy's second wife, that he became closer to his own children. They shared over 25 years together before our father passed away. At the time of his death, the question came up of my mother, Daddy's first wife, attending his funeral. I will never forget the unconditional love shown by my step mother. When I asked her if she would object to mother attending Daddy's funeral, without giving it a second thought, she immediately replied. "Of course not, honey. She is the mother of my children."Questions 29 to 31 are based on the passage you have just heard.Question 29. According to the speaker, what contributed to her parents' divorce?Question 30. What brought the father closer to his own children?Question 31. What message does the speaker want to convey in this talk?Passage 3In February last year, my wife lost her job. Just as suddenly, the owner of the Green House where I worked as manager died of a heart attack. His family announced that they were going to close thebusiness because no one in the family wanted to run it. Things looked pretty gloomy. My wife and I read the want ads each day. Then one morning, as I was hanging a "going out of business"sign at the green house, the door opened and in walked a customer. She was an office manager whose company had just moved into the new office park on the edge of the town. She was looking for potted plants to place in the reception areas in offices."I don't know anything about plants", she said,"I am sure in a few weeks, they'll all be dead.” While I was helping her select her purchases, my mind was racing. Perhaps as many as a dozen firms that recently opened offices in the new office park and there were several hundred more acres with construction under way. That afternoon, I drove up to the office park. By 6 o'clock that evening, I had signed contacts with 7 companies to rent plants from me and pay me a fee to maintain them. Within a week, I had worked down to an agreement to lease the Green House from the owner's family. Business is now increasing rapidly. And one day we hope to be the proud owners of the Green House.Questions 32 to 35 are based on the passage you have just heard.Question 32. What do we learn about the green house?Question 33. What was the speaker doing when the customer walked in one morning?Question 34. What did the speaker think of when serving the office manager?Question 35. When was the speaker's hope for the future?复合式听写：We are now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36) labor, raw materials, and capital are no longer the key (37) ingredients in the creation of wealth. Now the (38) vital raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And (39) individuals entering the work force offer their knowledge not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) engage in mind work. They deal with symbols, words, (41) figures and data. What does all this mean for you? As a future knowledge worker, you can expect to be (42) generating, processing, as well as exchanging information.(43) Currently, three out of four jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike (44) will be making decisions in such areas as product development, quality control, and customer satisfaction. In the new world of work, you can look forward to being in constant training (45) to acquire new skills that will help you keep up with improved technologies and procedures. You can also expect to be taking greater control of your career. Gone are the nine-to-five jobs like time security, predictable promotions, and even the conventional work place as you are familiar with.(46) Don't expect the companies will provide you with a clearly defined career path, and don't wait for someone to empower you - you have to empower yourself.PART FOUR READING COMPREHENSION选词填空仔细阅读47. D claim 48 H limited 49 O totally 50 G interviews51. M regret 52 J moments 53B. advanced 54 N scary55. C balloon 56 A accomplish57. D Very little will be done to bring it under control58. C It is a problem that can be solved once it is recognized59. A economic growth60. B few nations have adopted real tough measures to limit energy use61. B The ultimate solution to global warming lies in new technology62. A people personal information is easily accessed without their knowledge63. C There should be a distance even between friends64. B People leave traces around when using modern technology65. D They talk a lot but hardly do anything about it66. D people dont cherish it until they lose itPART FIVE CLOSE完型67. A at68. D varies69. C control70. B possess71. A maximum72. A but73. B essential74. C touch75. A acquire76. B profession77. D only78. A with79. C encourage80. C interests81. A broaden82. B After83. D sake84. B make85. A field86. A radicalPART SIX TRANSLATION翻译87. Our efforts will pay off if the results of this research could be applied to the development of the new technology. (能应用于新技术的开发)88. I can't boot my computer now. Something must be out of control (一定出了毛病) with its operation system.89. Leaving one's job, no matter what kind of job it should be,(不管是什么工作), is a difficultchange even for those who look forward to retiring.90. Being compared with the place where I grow up,(与我成长的地方相比)，this town is more prosperous and exciting.91. Not until he had finished his mission (直到他完成使命) did he realize that he was seriously ill.。
2008年6月月大学英语四级考试试卷答案及听力原文
一.写作部分（9：00－9：30）Part Ⅰ Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
二.快速阅读（9：30－9：45）Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoorbill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they.Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_____________.A) it has large audiencesB) it appeals to housewivesC) it helps build up a company's reputationD) it is affordable to most advertisers2. With the increase in the number of TV channels_________.A) the cost of TV advertising has decreasedB) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has decreasedD) the number of TV ads people can see has increasedpared with television, newspapers as an advertising medium_________________.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniquesD) get messages out more effectively4.Advertising on radio continues to grow because ___________.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to___________.A) reach target audiencesB) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_______A) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are___________.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________9.Direct mail is an effecitive form of advertising for businesses todevelop_________________________10.This passage discusses how advertisers select________________for advertisements.三.听力部分（10：00－10：35）Section A11. A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train.B) On a plane.C) In a theater.D) In a restaurant.13. A) A tragic accident.B) A fad occasionC) Smith's unusual life story.D) Smith's sleeping problem.14. A) Review the details of all her lessons.B) Compare notes with his classmates.C)Talk with her about his learning problems.D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee.D)The woman spilt coffee on the man's jacket.16. A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing losts of homework.C) Reading very extensively.D) Using test-taking strategies.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board.b)ads promoting electric appliances.c)the description of a thief in disguise.d)a new policy on pensioners'welfare.20.a)speaking with a proper accent.b)wearing an official uniform.c)making friends with themd)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy.b)Professional accountancy.c)luxury hotel management.d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Section BPassage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of timeb) The quality of life.c) The frustrations at work.d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence.b)his children's efforts.c)her father's disloyalty.d)his second wife's positive influence.30.a)his advanced age.b)his children's efforts.c) his improved financial condition.d)his second wife's positive influence.31.a)love is blind.b)love breeds love.c)divorce often has disastrous consequences.d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.a) it was located in a parkb) its owner died of a heart attackc) it went bankrupt all of sudden.d) its potted plants were for lease only.33.a)planting some trees in the greenhouseb)writing a want ad to a local newspaperc)putting up a going out of business signd)helping a customer select some purchases34.a)opening an offive in the new office parkb)keeping better relations with her companyc)developing fresh business opportunitiesd)building a big greenhouse of his own35.a)owning the greenhouse one dayb)securing a job at the office parkc)cultivating more potted plants.d)finding customers out of townSection C注意：此部分试题请在答题卡2上作答。
2008年6月大学英语四级试题（A卷）及参考答案（含听力原文及写作范文）
中华英语学习网 官方网站：圣才学习网 2008年6月大学英语四级A 卷试题及参考答案（含听力原文及写作范文）Part I Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write a short essay on the topic of Recreational activity ？You should write at least 150 words following the outline given below: 1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Media Selection for Advertisements After After determining determining determining the the the target target target audience audience audience for for for a a a product product product or or or service, service, service, advertising advertising advertising agencies agencies agencies must must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail. Television Television Television is is is an an an attractive attractive attractive medium medium medium for for for advertising advertising advertising because because because it it it delivers delivers delivers mass mass mass audiences audiences audiences to to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it. Television's Television's influence influence influence on on on advertising advertising advertising is is is fourfold. fourfold. fourfold. First, First, First, narrowcasting narrowcasting narrowcasting means means means that that that television television channels channels are are are seen seen seen by by by an an an increasingly increasingly increasingly narrow narrow narrow segment segment segment of of of the the the audience. audience. audience. The The The Golf Golf Golf Channel, Channel, Channel, for for instance instance is is is watched watched watched by by by people people people who who who play play play golf. golf. golf. Home Home Home and and and Garden Garden Garden Television Television Television is is is seen seen seen by by by those those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This This has has has also also also resulted resulted resulted in in in an an an increase increase increase in in in the the the sheer sheer sheer number number number of of of advertisements advertisements advertisements to to to which which audiences audiences are are are exposed. exposed. exposed. Third, Third, Third, digital digital digital recording recording recording devices devices devices allow allow allow audience audience audience members members members more more more control control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers. Newspaper? After television, the medium attracting the next largest annual ad revenue is newspapers. The New New Y ork Y ork Times, Times, Times, which which which reaches reaches reaches a a a national national national audience, audience, audience, accounts accounts accounts for for for $1 $1 $1 billion billion billion in in in ad ad ad revenue revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium. Newspapers are a less expensive advertising medium than television and provide a way for advertisers advertisers to to to communicate communicate communicate a a a longer. longer. longer. more more more detailed detailed detailed message message message to to to their their their audience audience audience than than than they they they can can through through 48 48 48 hours, hours, hours, meaning meaning meaning newspapers newspapers newspapers are are are also also also a a a quick quick quick way way way of of of getting getting getting the the the massage massage massage out. out. Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader. Radio Advertising Advertising on on on radio radio radio continues continues continues to to to grow grow grow Radio Radio Radio is is is often often often used used used in in in conjunction conjunction conjunction with with with outdoor outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are are likely likely likely to to to use use use radio radio radio because because because it it it is is is a a a less less less expensive expensive expensive medium medium medium than than than television, television, television, which which which means means advertisers advertisers can can can afford afford afford to to to repeal repeal repeal their their their ads ads ads often. often. often. Internet Internet Internet companies companies companies are are are also also also turning turning turning 10 10 10 radio radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours. Two major changes —satellite and Internet radio —will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are are more more more distant distant distant than than than the the the local local local stations stations stations they they they could could could receive receive receive in in in the the the past. past. past. As As As a a a result, result, result, radio radio radio will will increasingly attract target audiences who live many miles apart. Magazines newsweeklies, women women’’s titles, and business magazined have all seen in increaes in advertising advertising because because because they they they attract attract attract the the the high-end high-end high-end market. market. market. Magazines Magazines Magazines are are are popular popular popular with with with advertisers advertisers because of the narrow market that they deliver. A broadcast medium such as network thlevision attraces attraces all all all types types types of of of audience audience audience members, members, members, but but but magazineaudiences magazineaudiences magazineaudiences are are are more more more homogeneous. homogeneous. homogeneous. If If If you you read read Aports Aports Aports illustrated, illustrated, illustrated, for for for example, example, example, you you you have have much much in in in common common common with with with the the the magazine magazine magazine’’s s other other readrs. readrs. Advertiers Advertiers Advertiers see see see magazines magazines magazines as as as an an an efficient efficient efficient way way way of of of reaching reaching reaching target target target audience audience audience members. members. Advertisers Advertisers using using using the the the print print print media-magazines media-magazines media-magazines and and and newspapers-will newspapers-will newspapers-will need need need to to to adapt adapt adapt to to to two two two main main changes. Fiest,the Internet will bring larger audiences to local newspapers. These audiences will be more diverse and geographiclly dispersed(分散)than in the past. second, adnertisers will have to understand how to use an increasing number of magazines for their target audiences.Although some some magazines magazines magazines will will will maintain maintain maintain national national national audiences, audiences, audiences, a a a large large large number number number of of of magazines magazines magazines will will will entertain entertain narrower audiences. Out-of-home advertising Internet As consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The The challenge challenge challenge to to to Internet Internet Internet advertisers advertisers advertisers Is Is Is to to to create create create ads ads ads that that that audience audience audience members members members remember. remember. Internet Internet advertising advertising advertising will will will play play play a a a more more more prominent prominent prominent role role role in in in organizations organizations organizations’’ advertising advertising in in in the the the near near ftuture. ftuture. Internet Internet Internet audiences audiences audiences tend tend tend to to to be be be quite quite quite homogeneous, homogeneous, homogeneous, but but but small. small. small. Advertisers Advertisers Advertisers will will will have have have to to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Direct mail A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. promotions. Direct Direct Direct mail mail mail is is is an an an effective effective effective way way way to to to build build build relationships relationships relationships with with with consumers. consumers. consumers. For For For many many businesses. direct mail is the most effective from of advertising. 1. Television is an attractive advertising medium in that_____________. A) it has large audiences B) it appeals to housewives C) it helps build up a company ’s reputation D) it is affordable to most advertiser 2. With the increase in the number of TV channels_________. A) the cost of TV advertising has decreased B) the nuiflber of TV viewers has increased C) advertisers ’ interest in other media has decreased D) the number of TV ads people can see has increased pared with television, newspapers as an advertising medium_________________. A) earn a larger annual ad revenue B) convey more detailed messages C) use more production techniques D) get messages out more effectively 4.Advertising on radio continues to grow because ___________. A) more local radio stations have been set up B) modern technology makes it more entertaining C) it provides easy access to consumers D) it has been revolutionized by Internet radio. 5.Magazines are seen by advertisers as an efficient way to___________. A) reach target audiences B) modern technology makes it more entertaining C) appeal to educated people. D) convey all kinds of messages 6.Oui-of-home advertising has become more effective because_______ A) billboards can be replaced within two hours B) consumers travel more now ever before C) such ads have been made much more attractive D) the pace of urban life is much faster nowadays 7. The challenge to Internet advertisers is to create ads that are___________. A) quick to update B) pleasant to look at C) easy to remember D) convenient to access audiences that tend to 8. Internet advertisers will have to adjust their methods to reach reach audiences be____________ 9. Direct mail is an effective form of advertising for businesses to develop_________________ 10. This passage discusses how advertisers select__________for advertisements. Part ⅢListening Comprehension11. A) Give his ankle a good rest. B) Treat his injury immediately. C) Continue . D) Be careful when climbing steps. 12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant. 13. A) A tragic accident. B) A fad occasion C) Smith's unusual life story. D) Smith's sleeping problem. 14. A) Review the details of all her lessons. B) Compare notes with his classmates. C)Talk with her about his learning problems. D) Focus on the main points of her lectures. 15. A) The man blamed the woman for being careless. B)The man misunderstood the woman's apology. C) The woman offered to pay for the man's coffee. D)The woman spilt coffee on the man's jacket. 16. A) Extremely tedious. B) Hard to understand. C) Lacking a goot plot. D) Not worth seeing twice. 17. A) Attending every lecture. B) Doing lots of homework. C) Reading very extensively. D) Using test-taking strategies. 18. A)The digital TV system will offer different programs. B)He is eager to see what the new system is like. C)He thinks it unrealistic to have 500 channels. D)The new TV system may not provide anything better. Question 19 to 22 are based on the passage you have just heard. 19. A)a notice by the electricity board. B) ads promoting electric appliances. C) the description of a thief in disguise. ’ welfare. D) a new policy on pensioners20.A)speaking with a proper accent. B)wearing an official uniform. C)making friends with them D)showing them his ID. 21.A)to be on the alert when being followed. B)not to leave senior citizens alone at home. C)not to let anyone in without an appointment. D)to watch out for those from the electricity board. 22.A)she was robbed near the parking lot. B)all her money in the bank disappeared. C)the pension she had just drawn was stolen. D)she was knocked down in the post office. Question 23 to 25 are based on the passage you have just heard. 23.A)marketing consultancy. B)Professional accountancy. C)luxury hotel management. D)business conference organization 24.A)having a good knowledge of its customs. B)knowing some key people in tourism. C)having been to the country before. D)being able to speak japanese. 25.A)it will bring her potential into full play. B)it will involve lots of train travel. C)it will enable her to improve her chinese. D)it will give her more chances to visit japan. 听力2 Passage One Question 26 to 28 are based on the passage you have just heard. 26.A) The lack of time B) The quality of life. C) The frustrations at work. D) The pressure on working families. 27.A)They were just as busy as people of today. B)They saw the importance of collective efforts. C)They didn’t complain as much as modern man. D)They lived a hard life by hunting and gathering. 28.A)To look for creative ideas of awarding employees. B)To explore strategies for lowering production costs. C)To seek new approaches to dealing with complaints. D)To find effective ways to give employees flexibility. Passage Two Question 29 to 31 are based on the passage you have just heard. 29.A)family violence. . B)his children's efforts. C)her father's disloyalty D)his second wife’s positive influence. 30. A)his advanced age. B)his children’s efforts. C) his improved financial condition. D)his second wife's positive influence. 31.A)love is blind. B)love breeds love. C)divorce often has disastrous consequences.. D)happiness is hard to find in blended families. Passage Three Question 32 to 35 are based on the passage you have just heard. 32.A)it was located in a park. B)its owner died of a heart attack. C)it went bankrupt all of a sudden. D)its potted plants were for lease only. 33.A)planting some trees in the greenhouse. B)writing a want ad to a local newspaper. C)putting up a going out of business sign. D)helping a customer select some purchases. 34.A)opening an office in the new office park. B)keeping better relations with her company. C)developing fresh business opportunities. D)buliding a big greenhouse of his own. 35.A)owning the greenhouse one day B)securing a job at the office park. C)cultivating more potted plants. D)finding customers out of town. 复合式听写复合式听写Section C 注意：此部分试题请在答题卡2上作答。
08年6月四级听力原文
08年6月听力原文11.M: Today is a bad day for me; I fell off a step and twisted my ankle.W: Don't worry, usually ankle injuries heal quickly if you stop regular activity for a while.Q: What does the woman suggest the man do?12. W: May I see your ticket please? I think you are sitting in my seat.M: Oh, you are right. My seat is in the balcony. I'm terribly sorry.Q: Where does the conversation most probably take place?13. W: Did you hear Mr. Smith died in his sleep last night?M: Yes, it's very sad. Please let everybody know that whoever wants to, may attend the funeral.Q: What are the speakers talking about?14. M: Have you taken Professor Young's exam before? I'm kind of nervous.W: Yes, just concentrate on the important ideas she's talked about in class and ignore the details.Q: How does the woman suggest the man prepare for Professor Young's exam?15. W: I'm so sorry sir, and you'll let me pay to have your jacket cleaned, won't you?M: That's all right, it could happen to anyone. And I'm sure that coffee doesn't leave lasting marks on clothing.Q: What can we infer from the conversation? 16. W: Have you seen the movie the departed? The plot was so complicated that I really got lost.M: Yeah, I felt the same, but after I saw it a second time, I could put all the pieces together.Q: How did the two speakers find the movie?17. M: I'm really surprised you got an "A" on the test. You didn't seem to have done a lot of reading.W: Now you know why I never missed a lecture.Q: What contributes to the woman's high score?18. W: Have you heard about a new digital television system? It lets people get about 500 channels.M: Yeah, but I doubt they'll have anything different from what we watch now.Q: What does the man mean?Conversation OneW: Gosh! Have you seen this Richard?M: Seeing what?W: In the paper, it says there's a man going round pretending he's from the electricity board. He's been calling at people's homes, saying he's come to check that all their appliances are safe. Then he gets around them to make him a cup of tea and while they are out of the room, he steals their money, handbag, whatever and makes off with it.M: But you know Jane, it's partly their own fault. You should never let anyone like that in unless you are expecting them. source: W: It's all very well to say that, but someone comes to the door and says electricity or gas, and you automatically think they are ok, especially if they flash a card to you.M: Does this man have an I. D. then?W: Yes, that's just it! It seems he used to work for the electricity board at one time. According to the paper, the police are warning people, especially pensioners not to admit anyone unless they have an appointment. It's a bit sad. One old lady told them she'd just been to the post office to draw her pension when he called. She said he must have followed her home. He stole the whole lot.M: But what does he look like? Surely they must have a description.W: Oh, yes, they have. Let's see. In his thirties, tall, bushy dark hair, slight northern accent, sounds a bit like you actually.Q19. What does the woman want the man to read in the newspaper? (A theft case)Q20. How did the man mentioned in the newspaper try to win further trust from the victims?(Flashing his I.D. to them)Q21. What is the warning from the police?( not to admit anyone unless they have an appointment)Q22. What does the woman speaker tell us about the old lady?(Her pension has been stolen by the man)Conversation TwoM: Miss Jones, could you tell me more about your first job with hotel marketing concepts?W: Yes certainly. I was a marketing consultant, responsible for marketing ten UK hotels. They were all luxury hotels in the leisure sector, all of a very high standard.M: Which markets were you responsible for?W: For Europe and Japan.M: I see from your resume that you speak Japanese. Have you ever been to Japan?W: Yes, I have. I spent a month in Japan in 2006. I met all the key people in the tourist industry, the big tour operators and tourist organizations. As I speak Japanese, I had a very big advantage.M: Yes, of course. Have you had any contact with Japan in your present job?W: Yes, I've had a lot. The truth is I have become very popular with the Japanese, both for holidays and for business conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lot recently.M: Really, I'm interested to hear more about that, but first, tell me, have you ever traveled on a luxury train? The Orient Express, for example.W: No I haven't, but I have traveled on a glacier express to Switzerland and I traveled across China by train about 8 years ago. I love train travel. That's why I'm very interested in this job.Q23. What did the woman do in her first job?(marketing consultant)Q24. What gave the woman an advantage during her business trip in Japan?(She can speak Japanese)Q25. Why is the woman applying for the new job? (She loves train travel.)Compound dictationWe're now witnessing the emergence of the advanced economy based on information and knowledge. Physical labor, raw materials and capital are no longer the key ingredients in the creation of wealth. Now the vital raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And individuals entering the work force offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers engage in mind work. They deal with symbols, words, figures, and data.What does all this mean for you?As a future knowledge worker, you can expect to be generating, processing as well as exchanging information. Currently, three out of four jobs involve some form of mind work. And that number will increase sharply in the future. Management and employees alike will be making decisions in such areas as product development, quality control, and customer satisfaction.In the new world of work, you can look forward to being in constant training to acquire new skills that will help you keep up with improved technologies and procedures.You can also expect to be taking greater control of your career. Gone are the nine to five jobs, lifetime security, predictable promotions, and even the conventional workplace as you're familiar with. Don't expect the companies will provide you with a clearly defined career path, and don't wait for some one to empower you. You have to empower yourself. Passage one:TimeI think a lot about time and not just because it's the name of the news organization I work for. Like most working people, I find time or the lack of it, are never ending frustration and an unwinable battle. My every day is a race against the clock that I never ever seem to win. This is hardly a lonesome complaint, according to the families and work institutes, national study of the changing work force, 55% of the employees say they don't have enough time for themselves, 63% don't have enough time for their spouses or partners, and 67% don't have enough time for their children. It's also not a new complaint. I bet our ancestors returned home from hunting wild animals and gathering nuts, and complained about how little time they had to paint battle sceneson their cave walls. The difference is that the boss of the animal hunting and the head of nut gathering probably told them to "Shut up!" or "No survival for you!" Today's workers are still demanding control over their time, the difference is: today's bosses are listening. I've been reading a report issued today called When Work Works, produced jointly by 3 organizations. They set out to find and award the employers who employ the most creative and most effective ways to give their workers flexibility. I found this report worth reading and suggest every boss should read it for ideas.Questions 26 to 28 are based on the passage you have just heard.26. What is the speaker complaining about?He's in a hurry to work everyday and doesn't have enough spare time.27. What does the speaker say about our ancestors?They were busy with finding food outside in order to survive.28. Why does the speaker suggest all bosses read the report by the 3 organizations?Because this report may help them keep their most creative and effective workers working without too much complaint.Passage 2Loving a child is a circular business. The more you give, the more you get. The more you want to give, Penalapy Leach once said. What she said proves to be true of my blended family. I was born in 1931as the youngest of 6 children, I learn to share my parents' love. Raising 6 children during the difficult times of the Great Depression took its toll on my parents' relationship and resulted in their divorce when I was 18 years old. Daddy never had very close relationships with his children and drifted even farther away from us after the divorce. Several years later, a wonderful woman came into his life, and they were married. She had 2 sons. One of them is still at home. Under her influence we became a blended family and a good relationship developed between the 2 families. She always treated us as if we were her own children. It was because of our other mother, daddy's second wife, that he became closer to his own children. They shared over 25 years together before our father passed away. At the time of his death, the question came up of my mother, daddy's first wife, attending his funeral. I will never forget the unconditional love shown by my stepmother, when I asked her if she would object to mother attending daddy's funeral. Without giving it a second thought, she immediately replied, "of course not, honey, she is the mother of my children."Questions 29 to 31 are based on the passage you've just heard. 29. According to the speaker, what contributed to her parents' divorce?The difficult time of the Great Depression30. What brought his father closer to his children?A wonderful woman, his stepmother31. What message does the speaker want to convey in this talk?Unconditional love may contribute greatly to keeping closer relationship between family members.Passage threeIn February last year, my wife lost her job. Just as suddenly, the owner of the greenhouse where I worked as manager died of a heart attack. His family announced that they were going to close the business because no one in the family wanted to run it. Things looked pretty gloomy. My wife and I read the want-ads each day. Then one morning, as I was hanging out "Going out of Business" sign at the greenhouse, the door opened and in walked a customer. She was an office manager whose company has just moved into the new office park on the edge of town. She was looking for petite plants to place in the reception areas and offices. "I don't know anything about plants," she said. "I'm sure in a few weeks they'll all be dead." Why was I helping her select her purchases? My mind was racing. Perhaps as many as a dozen firms have recently opened offices in the new office park, and there were several hundred more acres with construction under way. That afternoon, I drove out to the office park. By six o'clock that evening I had signed contracts with seven companies to rent plants from me and pay me a fee to maintain them. Within a week, I had worked out an agreement to lease the greenhouse from the owner's family. Business is now increasing rapidly.And one day, we hope to be the proud owners of the greenhouse.32．What do we learn about the greenhouse?It is a place where we can buy plants.33. What was the speaker doing when the customer walked in one morning?He just finish making a phone call.34 What did the speaker think of when serving the office manager?He does not know for sure why he helps her35. What was the speaker's hope for the future?He hopes to be the proud owner of the green house.。
2008年6月大学英语四级考试试题及答案(附听力原文和答案)范文
19. What does the woman want the man to read in the newspaper?
20. How did the man mention in the newspaper try to win further trust from the victims?
M: Which markets were you responsible for?
W: For Europe andJapan.
M: I see from your resume that you speak Japanese. Have you ever been toJapan?
W: Yes, I have, I spent months in Japan 2006. I met all the key people in the tourist industry, the big tour operators and the tourist organizations. As I speak Japanese I had a very big advantage.
Q: Where does conversation most probably take place?
13.
W: Do you hear Mr. Smith in his sleep last night?
M: Yes, it’s very sad. Please let everybody know that whoever wants to may attend the funeral.
08年6月大学英语四级真题（3）
Part III Listening Comprehension （35 minutes） Section A Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked [A], [B], [C] and [D], and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre. Section A 11. A） Give his ankle a good rest. B） Treat his injury immediately. C） Continue his regular activities. D） Be careful when climbing steps. 12. A） On a train. B） On a plane. C） In a theater. D） In a restaurant. 13. A） A tragic accident. B） A fad occasion C） Smith's unusual life story. D） Smith's sleeping problem. 14. A） Review the details of all her lessons. B） Compare notes with his classmates. C）Talk with her about his learning problems. D） Focus on the main points of her lectures. 15. A） The man blamed the woman for being careless. B）The man misunderstood the woman's apology. C） The woman offered to pay for the man's coffee. D）The woman spilt coffee on the man's jacket. A） Extremely tedious. B） Hard to understand. C） Lacking a goot plot. D） Not worth seeing twice. 17. A） Attending every lecture. B） Doing losts of homework. C） Reading very extensively. D） Using test-taking strategies. 18. A）The digital TV system will offer different programs. B）He is eager to see what the new system is like. C）He thinks it unrealistic to have 500 channels. D）The new TV system may not provide anything better. Question 19 to 22 are based on the passage you have just heard. 19. a）a notice by the electricity board. b）ads promoting electric appliances. c）the description of a thief in disguise. d）a new policy on pensioners'welfare. 20. a）speaking with a proper accent. b）wearing an official uniform. c）making friends with them d）showing them his ID. 21. a）to be on the alert when being followed. b）not to leave senior citizens alone at home. c）not to let anyone in without an appointment. d）to watch out for those from the electricity board. a）she was robbed near the parking lot. b）all her money in the bank disappeared. c）the pension she had just drawn was stolen. d）she was knocked down in the post office. Question 23 to 25 are based on the passage you have just heard. 23. a）marketing consultancy. b）Professional accountancy. c）luxury hotel management. d）business conference organization 24. a）having a good knowledge of its customs. b）knowing some key people in tourism. c）having been to the country before. d）being able to speak japanese. 25. a）it will bring her potential into full play. b）it will involve lots of train travel. c）it will enable her to improve her chinese. d）it will give her more chances to visit japan. Section B Passage One Question 26 to 28 are based on the passage you have just heard. 26. a） The lack of time b） The quality of life. c） The frustrations at work. d） The pressure on working families. 27. a）They were just as busy as people of today. b）They saw the importance of collective efforts. c）They didn't complain as much as modern man. d）They lived a hard life by hunting and gathering. 28. a）To look for creative ideas of awarding employees. b）To explore strategies for lowering production costs. c）To seek new approaches to dealing with complaints. d）To find effective ways to give employees flexibility. Passage Two Question 29 to 31 are based on the passage you have just heard. 29. a）family violence. b）his children's efforts. c）her father's disloyalty. d）his second wife's positive influence. 30. a）his advanced age. b）his children's efforts. c） his improved financial condition. d）his second wife's positive influence. 31. a）love is blind. b）love breeds love. c）divorce often has disastrous consequences. d）happiness is hard to find in blended families. Passage Three Question 32 to 35 are based on the passage you have just heard. 32. a） it was located in a park b） its owner died of a heart attack c） it went bankrupt all of sudden. d） its potted plants were for lease only. 33. a）planting some trees in the greenhouse b）writing a want ad to a local newspaper c）putting up a going out of business sign d）helping a customer select some purchases 34. a）opening an offive in the new office park b）keeping better relations with her company c）developing fresh business opportunities d）building a big greenhouse of his own 35. a）owning the greenhouse one day b）securing a job at the office park c）cultivating more potted plants. d）finding customers out of town Section C 注意：此部分试题请在答题卡2上作答。
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Section ADirections: In this section, you will hear 8 short conversations and 2 long conversations. At the end of eachconversation, one or more questions will be asked about what was said. Both the conversation and the questionswill be spoken only once. After each question there will be a pause. During the pause, you must read the fourchoices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter onAnswer Sheet 2 with a single line through the centre. veduchina注意：此部分试题请在答题卡2上作答。
11. A) She used to be in poor health.B) She didn't do well at high school.C) She was popular among boys.D) She was somewhat overweight.12. A) At the airport.B) At the hotel reception.C) In a restaurant.D) In a booking office.13. A) Having confidence in her son.B) Telling her son not to worry.C) Teaching her son by herself.D) Asking the teacher for extra help.14. A) Have a short break.B) Take two weeks off.C) Go on vacation with the man.D) Continue her work outdoors.15. A) He is taking care of his twin brother.B) He is worried about Rod's health.C) He has been in perfect condition.D) He has been feeling ill all week.16. A) She bought a new set of furniture from Italy last month.B) She sold all her furniture before she moved house.C) She plans to put all her old furniture in the basement.D) She still keeps some old furniture in her new house.17. A) The woman forgot leading the book to the man.B) The woman doesn't find the book useful any more.C) The woman doesn't seem to know what the book is about.D) The woman wondered why the man didn't return the book.18. A) Most of the man's friends are athletes.B) The man doesn't look like a sportsman.C) Few people share the woman's opinion.D) The woman doubts the man's athletic ability.Questions 19 to 22 are based on the conversation you have just heard.19. A) She is afraid that she has lost it. veduchinaB) She is going to get it at the airport.C) She has packed it in one of her bags.D) she has probably left it in a taxi.20. A) It will cost her a lot.B) It will last one week.C) It ends in winter.D) It depends on the weather.21. A) There is a lot of stuff to pack.B) There might be a traffic jam.C) The plane is taking off soon.D) The taxi is waiting for them.22. A) At home.B) In the man's car.C) By the side of a taxi.D) At the airport.Questions 23 to 25 are based on the conversation you have just heard.23. A) She is thirsty for promotion.B) She is tired of her present work.C) She wants a much higher salary.D) She wants to save travel expenses.24. A) Language instructor.B) Environmental engineer.C) Translator.D) Travel agent.25. A) Devotion and work efficiency.B) Lively personality and inquiring mind.C) Communication skills and team spirit.D) Education and experience.Part III Listening Comprehension11.A 12.C 13.B 14.D 15. D 16.B 17.A 18.D 19.C 20.D 21.C 22.C 23.A 24.D 25.B 26.A 27.A 28.D 29.B 30.D 31.B 32.B 33.C 34.C 35. A36. labor 37.ingredients 38.vital 39. individuals 40.engage 41.figures 42. generating43. Currently44. will be making decisions in such areas as product development, quality control, and customer satisfaction.45. to acquire new skills that will help you keep up with improved technologies and procedures.46. Don't expect the companies will provide you with a clearly defined career path，11.M: Today is a bad day for me; I fell off a step and twisted my ankle.W: Don't worry, usually ankle injuries heal quickly if you stop regular activity for a while.Q: What does the woman suggest the man do?12. W: May I see your ticket please? I think you are sitting in my seat.M: Oh, you are right. My seat is in the balcony. I'm terribly sorry.Q: Where does the conversation most probably take place?13. W: Did you hear Mr. Smith died in his sleep last night?M: Yes, it's very sad. Please let everybody know that whoever wants to, may attend thefuneral.Q: What are the speakers talking about?14. M: Have you taken Professor Young's exam before? I'm kind of nervous.W: Yes, just concentrate on the important ideas she's talked about in class and ignore the details.Q: How does the woman suggest the man prepare for Professor Young's exam?15. W: I'm so sorry sir, and you'll let me pay to have your jacket cleaned, won't you?M: That's all right, it could happen to anyone. And I'm sure that coffee doesn't leave lasting marks on clothing.Q: What can we infer from the conversation? 16. W: Have you seen the movie the departed? The plot was so complicated that I really got lost.M: Yeah, I felt the same, but after I saw it a second time, I could put all the pieces together.Q: How did the two speakers find the movie?17. M: I'm really surprised you got an "A" on the test. You didn't seem to have done a lot of reading.W: Now you know why I never missed a lecture.Q: What contributes to the woman's high score?18. W: Have you heard about a new digital television system? It lets people get about 500 channels.M: Yeah, but I doubt they'll have anything different from what we watch now.Q: What does the man mean?Conversation OneW: Gosh! Have you seen this Richard?M: Seeing what?W: In the paper, it says there's a man going round pretending he's from the electricity board. He's been calling atpeople's homes, saying he's come to check that all their appliances are safe. Then he gets around them to makehim a cup of tea and while they are out of the room, he steals their money, handbag, whatever and makes off withit.M: But you know Jane, it's partly their own fault. You should never let anyone like that in unless you are expectingthem. source: W: It's all very well to say that, but someone comes to the door and says electricity or gas, and you automaticallythink they are ok, especially if they flash a card to you.M: Does this man have an I. D. then?W: Yes, that's just it! It seems he used to work for the electricity board at one time. According to the paper, thepolice are warning people, especially pensioners not to admit anyone unless they have an appointment. It's a bitsad. One old lady told them she'd just been to the post office to draw her pension when he called. She said hemust have followed her home. He stole the whole lot.M: But what does he look like? Surely they must have a description.W: Oh, yes, they have. Let's see. In his thirties, tall, bushy dark hair, slight northern accent, sounds a bit likeyou actually.Q19. What does the woman want the man to read in the newspaper? (A theft case)Q20. How did the man mentioned in the newspaper try to win further trust from the victims? (Flashing his I.D. to them)Q21. What is the warning from the police?( not to admit anyone unless they have an appointment)Q22. What does the woman speaker tell us about the old lady?(Her pension has been stolen by the man)Conversation TwoM: Miss Jones, could you tell me more about your first job with hotel marketing concepts?W: Yes certainly. I was a marketing consultant, responsible for marketing ten UK hotels. They were all luxury hotelsin the leisure sector, all of a very high standard.M: Which markets were you responsible for?W: For Europe and Japan.M: I see from your resume that you speak Japanese. Have you ever been to Japan?W: Yes, I have. I spent a month in Japan in 2006. I met all the key people in the tourist industry, the big touroperators and tourist organizations. As I speak Japanese, I had a very big advantage.M: Yes, of course. Have you had any contact with Japan in your present job?W: Yes, I've had a lot. The truth is I have become very popular with the Japanese, both for holidays and forbusiness conferences. In fact, the market for all types of luxury holidays for the Japanese has increased a lotrecently.M: Really, I'm interested to hear more about that, but first, tell me, have you ever traveled on a luxury train?The Orient Express, for example.W: No I haven't, but I have traveled on a glacier express to Switzerland and I traveled across China by train about8 years ago. I love train travel. That's why I'm very interested in this job.Q23. What did the woman do in her first job?(marketing consultant)Q24. What gave the woman an advantage during her business trip in Japan?(She can speak Japanese)Q25. Why is the woman applying for the new job? (She loves train travel.)Compound dictationWe're now witnessing the emergence of the advanced economy based on information and knowledge. Physical labor, rawmaterials and capital are no longer the key ingredients in the creation of wealth. Now the vital raw material inour economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And individualsentering the work force offer their knowledge, not their muscles. Knowledge workers get paid for their educationand their ability to learn. Knowledge workers engage in mind work. They deal with symbols, words, figures, anddata.What does all this mean for you?As a future knowledge worker, you can expect to be generating, processing as well as exchanging information. Currently, three out of four jobs involve some form of mind work. And that number will increase sharply in the future.Management and employees alike will be making decisions in such areas as product development, quality control, andcustomer satisfaction.In the new world of work, you can look forward to being in constant training to acquire new skills that will helpyou keep up with improved technologies and procedures.You can also expect to be taking greater control of your career. Gone are the nine to five jobs, lifetime security,predictable promotions, and even the conventional workplace as you're familiar with. Don't expect the companieswill provide you with a clearly defined career path, and don't wait for some one to empower you. You have toempower yourself. Passage one:TimeI think a lot about time and not just because it's the name of the news organization I work for. Like most workingpeople, I find time or the lack of it, are never ending frustration and an unwinable battle. My every day is a raceagainst the clock that I never ever seem to win. This is hardly a lonesome complaint, according to the familiesand work institutes, national study of the changing work force, 55% of the employees say they don't have enoughtime for themselves, 63% don't have enough time for their spouses or partners, and 67% don't have enough time fortheir children. It's also not a new complaint. I bet our ancestors returned home from hunting wild animals andgathering nuts, and complained about how little time they had to paint battle scenes on their cave walls. Thedifference is that the boss of the animal hunting and the head of nut gathering probably told them to "Shut up!"or "No survival for you!" Today's workers are still demanding control over their time, the difference is:today's bosses are listening. I've been reading a report issued today called When Work Works, produced jointlyby 3 organizations. They set out to find and award the employers who employ the most creative and most effectiveways to give their workers flexibility. I found this report worth reading and suggest every boss should read itfor ideas.Questions 26 to 28 are based on the passage you have just heard.26. What is the speaker complaining about?He's in a hurry to work everyday and doesn't have enough spare time.27. What does the speaker say about our ancestors?They were busy with finding food outside in order to survive.28. Why does the speaker suggest all bosses read the report by the 3 organizations?Because this report may help them keep their most creative and effective workers working without too much complaint.Passage 2Loving a child is a circular business. The more you give, the more you get. The more you want to give, PenalapyLeach once said. What she said proves to be true of my blended family. I was born in 1931as the youngest of 6children, I learn to share my parents' love. Raising 6 children during the difficult times of the Great Depressiontook its toll on my parents' relationship and resulted in their divorce when I was 18 years old. Daddy never hadvery close relationships with his children and drifted even farther away from us after the divorce. Several yearslater, a wonderful woman came into his life, and they were married. She had 2 sons. One of them is still at home.Under her influence we became a blended family and a good relationship developed between the 2 families. She alwaystreated us as if we were her own children. It was because of our other mother, daddy's second wife, that he becamecloser to his own children. They shared over 25 years together before our father passed away. At the time of hisdeath, the question came up of my mother, daddy's first wife, attending his funeral. I will never forget theunconditional love shown by my stepmother, when I asked her if she would object to mother attending daddy's funeral.Without giving it a second thought, she immediately replied, "of course not, honey, she is the mother of mychildren."Questions 29 to 31 are based on the passage you've just heard. 29. According to the speaker, what contributed to her parents' divorce?The difficult time of the Great Depression30. What brought his father closer to his children?A wonderful woman, his stepmother31. What message does the speaker want to convey in this talk?Unconditional love may contribute greatly to keeping closer relationship between family members.Passage threeIn February last year, my wife lost her job. Just as suddenly, the owner of the greenhouse where I worked asmanager died of a heart attack. His family announced that they were going to close the business because no one inthe family wanted to run it. Things looked pretty gloomy. My wife and I read the want-ads each day. Then onemorning, as I was hanging out "Going out of Business" sign at the greenhouse, the door opened and in walked acustomer. She was an office manager whose company has just moved into the new office park on the edge of town.She was looking for petite plants to place in the reception areas and offices. "I don't know anything about plants,"she said. "I'm sure in a few weeks they'll all be dead." Why was I helping her select her purchases? My mind wasracing. Perhaps as many as a dozen firms have recently opened offices in the new office park, and there were severalhundred more acres with construction under way. That afternoon, I drove out to the office park. By six o'clock thatevening I had signed contracts with seven companies to rent plants from me and pay me a fee to maintain them.Within a week, I had worked out an agreement to lease the greenhouse from the owner's family. Business is nowincreasing rapidly.And one day, we hope to be the proud owners of the greenhouse.32．What do we learn about the greenhouse?It is a place where we can buy plants.33. What was the speaker doing when the customer walked in one morning?He just finish making a phone call.34 What did the speaker think of when serving the office manager?He does not know for sure why he helps her35. What was the speaker's hope for the future?He hopes to be the proud owner of the green house.。