可口可乐英文介绍
可口可乐英文介绍-精品

Company profile
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multistoried exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Product
·Sprite雪碧 ·Nestle雀巢 ·Ice purified water冰露
Company profile
Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water. And During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea, Fruitopia fruit drink and Dasani water, amo In 2019, Minute Maid division launched the Simply Orange brand of juices including orange juice. 2019 ng others.
可口可乐产品介绍范文

可口可乐产品介绍范文英文回答:Coca-Cola is one of the most popular and recognizable soft drink brands in the world. It was invented in the late 19th century by John Pemberton, a pharmacist from Atlanta, Georgia. The Coca-Cola Company was founded in 1892 and since then, the brand has become a global phenomenon.Coca-Cola offers a wide range of products to cater to different consumer preferences. The most well-known product is Coca-Cola Classic, which is a carbonated cola beverage with a distinct and refreshing taste. It is loved by millions of people around the world for its iconic flavor and fizziness. Other variations of Coca-Cola include Diet Coke, Coca-Cola Zero Sugar, and Coca-Cola Life, which are targeted towards consumers who are looking for low-calorie or sugar-free options.In addition to the classic cola drinks, Coca-Cola alsooffers a variety of flavored beverages. For example, they have Coca-Cola Cherry, Coca-Cola Vanilla, and Coca-Cola Orange, which add a twist of fruity or vanilla flavors to the traditional cola taste. These options provide consumers with more choices and allow them to customize theirdrinking experience.Furthermore, Coca-Cola has expanded its product line to include non-carbonated beverages as well. They offer a range of juices, teas, and sports drinks under different brand names such as Minute Maid, Honest Tea, and Powerade. These products cater to consumers who are looking for healthier and more refreshing options.Coca-Cola is not just a beverage brand, but also a symbol of happiness and togetherness. The company has successfully created a strong emotional connection with its consumers through various marketing campaigns and sponsorships. For example, their famous "Share a Coke" campaign encouraged people to personalize Coca-Cola bottles with their names, creating a sense of personal connection and sharing.中文回答:可口可乐是全球最受欢迎和认可的软饮料品牌之一。
可口可乐公司英文介绍

核心竞争力
• 定义:核心竞争力是指能给企业带来市场竞争优势的不同 技术系统、组织管理系统的有机融合。
• 可口可乐公司的核心竞争力
• • • • 1、实施品牌战略的文化基础 2、企业形象是品牌战略的核心 3、维护企业形象是品牌战略的重要手段 4、品牌战略中的本土化营销
外包项目
生产外包
业务流程外包
小组成员
• • • • • • 马雨薇 a-Cola Company
成立于1892年,总部设在美国乔亚 州亚特兰大,是全球最大的饮料公 司,拥有全球48%市场占有率。全 球最大的果汁饮料经销商(包括 Minute Maid品牌),在美国排名第 一的可口可乐为其取得超过40%的 市场占有率,而雪碧则是成长最快 的饮料,其它品牌包括伯克(Barq) 的root beer(沙士),水果国度 (Fruitopia)以及大浪(Surge)。
生产外包
• 本土化战略 可口可乐公司通过特许装瓶制度 及推行“本土化策略”,将装瓶厂及供应链下游 的管理交给第三方。目前在中国有23家可口可乐 装瓶厂,年产饮料超过100万吨,可真正可口可 乐直接雇佣的员工不超过1000人,其他从工厂、 原料、人员到产品、包装、营销,99%都是中国 的资源。这样可口可乐在利用了其国际性品牌知 名度、管理的丰富经验和技术领先等方面的优势 的同时,也在推广“本土化策略”。
物流外包
• 实行分散外包战略。选择了当地最大的运输商进行招投标, 给他们培训业务操作 • 由于运输商对自己当地的市场都很熟悉,于是将当地市内 配送、库存管理、干线运输等外包给他们,把自己当地的 车卖给了他们、给他们具体培训仓库管理、当地的市内配 送、干线运输等运作方法,让他们按照可口可乐的流程及 对卫生、环境等指标来实施,甚至让他们使用我们公司的 信息管理系统,将信息透明化,由中央来控制各区域订单 管理、库存管理、运营管理等。 • 本身的人力成本、管理成本也大大减少了 •
描述可口可乐英文作文

描述可口可乐英文作文Title: The Iconic Coca-Cola: A Timeless Beverage。
Introduction:Coca-Cola, often simply referred to as Coke, is undoubtedly one of the most iconic and recognizable brands worldwide. Since its inception in the late 19th century, Coca-Cola has transcended borders and cultures to become a symbol of refreshment and happiness. In this essay, we will delve into the rich history, enduring popularity, and global impact of this beloved beverage.Historical Background:The journey of Coca-Cola began in 1886 when Dr. John S. Pemberton, a pharmacist from Atlanta, Georgia, created a carbonated beverage intended as a medicinal tonic. Little did he know that his concoction, initially sold at a local pharmacy fountain, would revolutionize the beverageindustry. With its unique blend of flavors, including coca leaf extract and kola nuts, Coca-Cola quickly gained popularity for its refreshing taste.Global Expansion:Over the decades, Coca-Cola expanded its reach beyond the United States, venturing into international markets. Through strategic marketing campaigns and partnerships, the brand became synonymous with American culture and values. Today, Coca-Cola is available in over 200 countries, making it a truly global phenomenon.Cultural Impact:Beyond its commercial success, Coca-Cola has left an indelible mark on popular culture. From its iconic contour bottle design to memorable advertising slogans such as "Open Happiness," the brand has become ingrained in the collective consciousness. Coca-Cola's presence is felt in movies, music, and even art, serving as a symbol of unity and joy.Marketing Strategy:One of Coca-Cola's key strengths lies in its innovative marketing strategies. From sponsoring major sporting events like the FIFA World Cup to leveraging social media platforms, the brand has consistently stayed relevant and engaged with consumers. Through storytelling and emotional connections, Coca-Cola has fostered loyalty among its diverse customer base.Product Diversification:While Coca-Cola's classic formula remains unchanged, the brand has adapted to changing consumer preferences by introducing a wide range of products. From Diet Coke to Coca-Cola Zero Sugar, the company offers options to cater to different tastes and dietary needs. Additionally, Coca-Cola has expanded its portfolio to include non-carbonated beverages such as juices and teas.Corporate Social Responsibility:As a global leader in the beverage industry, Coca-Cola recognizes its responsibility to society and the environment. Through initiatives such as water stewardship, sustainable packaging, and community development projects, the company strives to make a positive impact beyond profits. Coca-Cola's commitment to sustainability aligns with evolving consumer expectations and contributes to its long-term success.Conclusion:In conclusion, Coca-Cola stands as a testament to the power of branding, innovation, and resilience. From humble beginnings to global dominance, the brand has endured the test of time, bringing joy and refreshment to millions around the world. As we raise a glass of Coca-Cola, let us toast to its legacy and continued success in the years to come. Cheers!。
介绍可乐的英文作文

介绍可乐的英文作文英文:Coca-Cola, or simply Coke, is a carbonated soft drink that has been around since 1886. It was created by a pharmacist named John Pemberton in Atlanta, Georgia. Today, it is one of the most popular beverages in the world.One of the things that makes Coke so popular is its unique taste. It is sweet, but also has a slightly bitter flavor that comes from the use of kola nuts. The drink is also carbonated, which gives it a refreshing fizz.Another reason why Coke is so popular is its marketing. The company has done an excellent job of creating a brand that is recognizable all over the world. The iconic red and white logo is instantly recognizable, and the company has run countless advertising campaigns over the years that have helped to cement its place in popular culture.In addition to the original Coca-Cola, the company also produces a variety of other flavors, including Diet Coke, Cherry Coke, and Vanilla Coke. These variations have helped to keep the brand fresh and relevant over the years.Overall, Coke is a beloved beverage that has stood the test of time. It is enjoyed by people all over the world, and its unique taste and marketing have helped to make it an iconic brand.中文:可口可乐,或简称可乐,是一种碳酸软饮料,自1886年以来就存在了。
可口可乐怎么写英语作文

可口可乐怎么写英语作文Coca-Cola is a world-renowned brand that has been around for over a century. It is one of the most popular soft drinks in the world, with millions of people consuming it every day. Coca-Cola was first invented in 1886 by a pharmacist named John Pemberton in Atlanta, Georgia. Since then, it has become a household name and a symbol of American culture.Coca-Cola is made from a secret recipe that includes a blend of natural flavors, caramel color, caffeine, and high fructose corn syrup. The formula for Coca-Cola is so closely guarded that only a select few people know the exact recipe. The company has gone to great lengths to protect the secret formula, including storing it in a vault in Atlanta.Coca-Cola is not just a drink, it is a cultural icon. The company has a long history of advertising campaignsthat have become part of popular culture. The most famousof these campaigns is the "Share a Coke" campaign, which began in 2011. The campaign encouraged people to share a Coke with friends and family, and it was a huge success. The company also sponsors major sporting events, such as the Olympics and the FIFA World Cup.Coca-Cola has had its fair share of controversies over the years. One of the most significant was the "New Coke" debacle in 1985. The company changed the formula for Coca-Cola, and it was met with a huge backlash from consumers. The company quickly reversed the decision and went back to the original formula.Despite the controversies, Coca-Cola remains one of the most popular soft drinks in the world. The company continues to innovate and create new products, such as Coca-Cola Zero and Diet Coke. Coca-Cola has also expanded its product line to include other beverages, such as Sprite and Fanta.In conclusion, Coca-Cola is not just a soft drink, itis a cultural icon. The company has a long history ofinnovation and advertising campaigns that have become part of popular culture. Despite its controversies, Coca-Cola remains one of the most popular soft drinks in the world.。
可口可乐英文介绍最终版

Bห้องสมุดไป่ตู้and portfolio
• The Coca-Cola Company is the world's biggest drinks company, controlling more than half the global market .Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe. It owns four of the world's five best-selling soft drinks.
Advertising
culture
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multi-storied exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Focus on execution in the marketplace every day
英文作文介绍可乐

英文作文介绍可乐英文:Coca-Cola, or simply Coke, is one of the most popular soft drinks in the world. It was first introduced in 1886 by a pharmacist named John Pemberton in Atlanta, Georgia. Today, Coca-Cola is sold in over 200 countries and is enjoyed by millions of people every day.One of the reasons why Coca-Cola is so popular is because of its unique taste. It has a sweet, refreshing flavor that is hard to replicate. The recipe for Coca-Cola is a closely guarded secret, known only to a few people. The company has gone to great lengths to protect its formula, even creating a fake recipe to throw off competitors.Another reason why Coca-Cola is so popular is because of its marketing. The company has created some of the most memorable advertising campaigns in history, including thefamous "I'd Like to Buy the World a Coke" commercial from the 1970s. Coca-Cola has also sponsored major sporting events, such as the Olympics and the World Cup, further increasing its visibility and popularity.In addition to its regular Coca-Cola product, the company also produces a variety of other soft drinks, including Diet Coke, Sprite, and Fanta. Each of these drinks has its own unique flavor and appeal, but they all share the same commitment to quality and taste.中文:可口可乐,简称可乐,是世界上最受欢迎的软饮料之一。
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Company profile
▪
The Coca-Cola Company is an American multinational beverage
corporation and manufacturer, retailer and marketer of non-alcoholic
beverage concentrates and syrups.[The company is best known for its
flagship product Coca-Cola, invented in 1886 by pharmacist John Stith
Pemberton in Columbus, Georgia.The Coca-Cola formula and brand was
bought in 1889 by Asa Candler who incorporated The Coca-Cola
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Thank you~
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.
▪ The company operates a franchised distribution system dating from 1889
where The Coca-Cola Company only produces syrup concentrate which is
then sold to various bottlers throughout the world who hold an exclusive
On September 3, 2008, Coca-Cola announced its intention to make cash offers to purchase China Huiyuan Juice Group Limited (which has a 42% share of the Chinese pure fruit juice market) for US$2.4bn (HK$12.20 per share). China's ministry of commerce blocked the deal on March 18, 2009, arguing that the deal would hurt small local juice companies, could have pushed up juice market prices and limited consumers’ choices.
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Coca-Cola South 来自frica also released Valpre Bottled "still" and "sparkling" water.
During the 1990s, the company responded to the growing consumer interest in healthy beverages by introducing several new non-carbonated beverage brands. These included Minute Maid Juices to Go, Powerade sports beverage, flavored tea Nestea (in a joint venture with Nestle), Fruitopia fruit drink and Dasani water, among others. In 2001, Minute Maid division launched the Simply Orange brand of juices including orange juice.
The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1941) and Sprite. Fanta's origins date back to World War II when Max Keith, who managed Coca-Cola's operations in Germany during the war, wanted to make money from Nazi Germany but did not want the negative publicity. Keith resorted to producing a different soft drink, Fanta, which proved to be a hit, and when Coke took over again after the war, it adopted the Fanta brand as well. The German Fanta Klare Zitrone ("Clear Lemon Fanta") variety became Sprite, another of the company's bestsellers and its response to 7 Up.
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For the Winter Holidays of 2011, Coca Cola revealed a white can that contained regular Coke instead of Diet Coke, but it was quickly withdrawn only a month after release due to consumer complaints about the similar look to the silver cans commonly used for Diet Coke. There were also complaints about deviating from the traditional red color of Coca Cola cans.
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Product
With a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soybased beverages,etc. their variety spans the globe.
·Coca-cola ·Sprite雪碧 ·Q o o酷儿 ·Minute Maid美之源
·Nestle雀巢 ·Ice purified water冰露
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Coca-Cola brands
Tab was Coca-Cola's first attempt to develop a diet soft drink, using saccharin as a sugar substitute. Introduced in 1963, the product is still sold today, although its sales have dwindled since the introduction of Diet Coke.
territory. The Coca-Cola Company owns its anchor bottler in North
America, Coca-Cola Refreshments.
▪ The Coca-Cola Company is headquartered in Atlanta, Georgia, United States. Its stock is listed on the NYSE and is part of DJIA, S&P 500 Index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current chairman and chief executive is Muhtar Kent.
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multi-storied exhibition of the many flavors sold by the company as well as a museum to the history of the company.
Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola
currently offers more than 500 brands in over 200 countries or territories
and serves over 1.7 billion servings each day