新编剑桥商务英语unit-3-PPT课件
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商务英语教学chapter3PPT课件
学生应学会分析长难句的结构和 含义，以更好地理解阅读材料。
Reading and writing skills
• 推断作者意图：学生应通过阅读理解作者的意图和观点， 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求，如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息，避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构， 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异：学生应学会尊重文化差异，避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.
Reading and writing skills
• 推断作者意图：学生应通过阅读理解作者的意图和观点， 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求，如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息，避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构， 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异：学生应学会尊重文化差异，避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.
商务职场英语Unit_3PPT课件
products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.
【商务英语课件】Unit-3--Business-Conference
agenda.
Establish ground rules that permit the orderly transaction of business.
Control the discussion to ensure that it is relevant, that a few members do not monopolize the discussion, and that all members have an opportunity to be heard.
González: So, perhaps we could call our meeting to order. Before we begin, I should like to say that I hope the meeting will be constructive and have a positive outcome. The purpose is to resolve a few problems which have been caused by the recent merger of our two companies. Perhaps I could start by asking Mr. Banks for a few words? Banks: Sure. I share Sir González's hopes for a constructive meeting. I also hope that some ways will be found for working a little more closely together than we have up to now and therefore getting better results both for us at Delco and for you at Duo. Maggie: Agreed.
Establish ground rules that permit the orderly transaction of business.
Control the discussion to ensure that it is relevant, that a few members do not monopolize the discussion, and that all members have an opportunity to be heard.
González: So, perhaps we could call our meeting to order. Before we begin, I should like to say that I hope the meeting will be constructive and have a positive outcome. The purpose is to resolve a few problems which have been caused by the recent merger of our two companies. Perhaps I could start by asking Mr. Banks for a few words? Banks: Sure. I share Sir González's hopes for a constructive meeting. I also hope that some ways will be found for working a little more closely together than we have up to now and therefore getting better results both for us at Delco and for you at Duo. Maggie: Agreed.
新编剑桥商务英语unit-3精选全文
• Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.
Words & expressions
• set up •concept •charge •branch out •growth •launch • fee
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
Words & expressions
• set up 成立 创立 •concept 概念 •charge 定价 负责 •branch out 拓展业务 •growth 增长 •launch 开办 创立 • fee 费用 initial fee 押金，保证金
Words & expressions
• set up •concept •charge •branch out •growth •launch • fee
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
Words & expressions
• set up 成立 创立 •concept 概念 •charge 定价 负责 •branch out 拓展业务 •growth 增长 •launch 开办 创立 • fee 费用 initial fee 押金，保证金
剑桥商务英语教程unit3 Companies
Seattle [si‘ætl] 西雅图 San Francisco 旧金山 Turin [‘tjuərin ]都灵(Italy) Milan [mɪ'læn] (Italy) Stuttgart ['stʌtɡɑ:t]斯图加特 (Germany) Nagoya [‘nɑ:ɡɔ:’jɑ:]名古屋 Munich[‘mju:nik] 慕尼黑（Federal Germany） 联邦德国
地法国，主要经营电讯）
A: That’s a Dutch company, isn’t it ? B: Yes, that’s right . The headquarters are in Amsterdam, but l don’t work there. I work in Rotterdam. We operate in 120 countries and manufacture in 22. Amsterdam阿姆斯特丹 Rotterdam鹿特丹 operate-run 经营
总部所在地美国）
）. The headquarters is in New York but we have offices all over the world.
3. A: Who do you work for ? B: Alcatel.阿尔卡特（公司名，财富500强公司之一，总部所在
Asking your partner’s company
Who do you work for? Is that an American company? Where are the headquarters? Do you have the branches in Europe?
新编剑桥商务英语高级unitPPT课件
Unit Two
Growing the company
An Overview of Unit Two
பைடு நூலகம்
Speaking (An employee survey)
Vocabulary (Parts of a company)
Vocabulary (Growing strategy)
Reading
Writing (A press release)
➢子公司 ➢分部门 ➢分销 ➢售后服务 ➢抛售 ➢挂牌上市 ➢列入上市证券表 ➢行业，职业 ➢物流 ➢了不起的人
Vocabular y Preparation
➢saga ➢charisma ➢devolve ➢hierarchy ➢resigned ➢momentum ➢paternalistic ➢merger ➢acquisition ➢ERP(enterprise resource
--- Mukesh Ambani, Chairman of Reliance Industries
Why is it important for companies to grow?
Why is it important for companies to g r o w ? • Give shareholders a regular return on their investment
• To create jobs and maintain job security • Growth means more market share and market share establishes the company in the
market • …….
Subsidiary Headquarters Sales Offices Warehouse R&D Division Main Plant
Growing the company
An Overview of Unit Two
பைடு நூலகம்
Speaking (An employee survey)
Vocabulary (Parts of a company)
Vocabulary (Growing strategy)
Reading
Writing (A press release)
➢子公司 ➢分部门 ➢分销 ➢售后服务 ➢抛售 ➢挂牌上市 ➢列入上市证券表 ➢行业，职业 ➢物流 ➢了不起的人
Vocabular y Preparation
➢saga ➢charisma ➢devolve ➢hierarchy ➢resigned ➢momentum ➢paternalistic ➢merger ➢acquisition ➢ERP(enterprise resource
--- Mukesh Ambani, Chairman of Reliance Industries
Why is it important for companies to grow?
Why is it important for companies to g r o w ? • Give shareholders a regular return on their investment
• To create jobs and maintain job security • Growth means more market share and market share establishes the company in the
market • …….
Subsidiary Headquarters Sales Offices Warehouse R&D Division Main Plant
新编剑桥商务英语中级unit 3
Listening: Taking notes and messages
. 0. ‘Hello. This is Michael James speaking and this is a message
for Lelia.' Michael James called for Lelia. (4 words)
Reading and Writing
? 1、 身份介绍 (Personal Identification) ? 2、 工作环境与日常事务 (The office ，general business ，environment and routine) ? 3、接待与闲暇活动 (Entertainment of clients ，free time ，relationships with colleagues and clients) ? 4、商务旅行 (Travel) ? 5、健康 (Health) ? 6、购买与销售 (Buying and selling) ? 7、公司结构、系统及程序 (Company structures ， systems ，processes) ? 8、产品与服务 (Products and services) ? 9、成果与成就 (Results and achievements) ? 其外，还会涉及其他的一般商务话题（ Business issues ）
? A: in another 30 to 50 years, we shall approach the level of the economically developed countries
? B: in another 30 to 50 years, we shall approach the level of the developed countries ?(通常情况下，“发达国家”已经意味着是经济 上发达的国家，因此，没有必要再加上修饰语。 )
剑桥商务英语(初级)课件：BEC Unit3
New Words & Expressions
• contract n. & vt. 订合同，合同、契约 • take delivery of 收货， 提取货物 • merge vi. & vt. 合并 • fleet 舰队 • budget airline 低价航空公司 budget 廉价的 • go public 上市，公开发售股票 • entrepreneurial adj. 企业家的 • entrepreneur n. 企业家
Reading: The Man behind McDonald’s 麦当劳餐馆的幕后人
• IN 1954, TWO BROTHERS ran a small, but busy, restaurant in San Bernardino, California.
• The restaurant featured a limited menu that included: hamburgers, French fries, soft drinks and milkshakes. The milkshakes were very popular and the restaurant had purchased ten special “Multi-mixer” milkshake makers. Each one could mix five milkshakes at a time.
• Ray talked to Richard and Maurice(Mac) McDonald, the owners of the restaurant. He saw how they prepared the food using equipment that they had invented. The service in the restaurant was fast and the prices were inexpensive.
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.
6
Vocabulary: we wanna hold your hand
• profit margin ['prɔfit] ['mɑrdʒɪn]利润率， 利润幅度，利差
• credit rating ['kredit]信用度，信用评级 • franchise agreement 特许协议 • brand name [bræ nd]品牌名称 • financial assistance [fai'nænʃəl]
[ə'sɪstəns]金融支持
.
7
Vocabulary: We wanna hold your hand
• franchisee n. [,fræntʃaɪ'zi] (公司的分店、 零售店或联号商店的）特许经营者，加 盟者
• trademark n. ['tred,mɑrk]商标
• ludicrous adj. ['ludɪkrəs]荒谬的，可笑的
• partnership [‘pɑ:tnəʃip]合伙经营
• franchise ['fræntʃaiz] 连锁店，特 许经销权，特许经营
.
3
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
• Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.
.
4
Sole trader
Advantage You take all the profit
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and
taking messages
.
1
3.1 Business topic: Starting a business
Vocabulary: Types of business
less trick.
Part of your profits goes to the franchiser.
.
5
Vocabulary: we wanna hold your hand
• entrepreneurial spirit 企业家精神进取 精神
• granting of a licence 同意发给许可证 • charge one’s own prices 自行定价收费
（为盈利而投资其中的）风险公司
.
9
We wanna hold your hand
我们愿与你携手创业
Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.
• Sole trader you are self-employed and set up the business on your own.
• Partnership you are self-employed and start the business with another person. You are both equally liable.
Reading: We wanna hold your hand
Listening: Advices on franchises & Planning a seminar
Speaking: Discussing a schedule
.
2
Vocabulary: Types of business
• sole trader [səul]独立法人，独立经 销
• menu content 菜单的内容
• solicitor n. [sə'lɪsətɚ]律师
.
8
Vocabulary: we wanna hold your hand
• branch out使……分支出来，拓展业务 • launch vt. [lɔntʃ]开办（新企业） • invest vt. [ɪn'vɛst]投资 • venture n. ['vɛntʃɚ]投机活动；商业冒险；
Disadvantage
If you go bankrupt, You lose everything
partnershi p
You share the pressure
You might disagree on strategy
The business model is Franchise given to you so there is
•如果想自己开店，大展身手却又苦于缺乏经验， 同时又不想在这个充满风险的昙花一现的独立法 世界中立足，那么开家连锁店不失为一个明智之 举。
.
10
But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchisor) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.