BEC口语常考话题
BEC中级口语Part1常见问题与答案1
BEC中级口语Part1常见问题与答案口语始终是许多中国学生最头疼的单项，尤其是第一局部的free talk，但是这一局部许多题目和答案都是可以提前打算的，下面我们就来看看它常考的问题和答案。
BEC中级口语Part 1 常见问题与答案1.Q：Give me a summary of your current job description. (对你目前的工作，能否做个概括的说明。
)A：I have been working as a computer programmer for five years. To be specific, I do system analysis, trouble shooting and provide software support. (我干了五年的电脑程序员。
详细地说，我做系统分析，解决问题以及软件供给方面的支持。
)2.Q：Why did you leave your last job?(你为什么离职呢?)A：Well, I am hoping to get an offer of a better position. If opportunity knocks, I will take it.(我盼望能获得一份更好的工作，假如时机降临，我会抓住。
)A：I feel I have reached the glass ceiling in my current job. / I feel there is no opportunity for advancement. (我觉得目前的工作，已经到达顶峰，即没有升迁时机。
)3.Q：How do you rate yourself as a professional?(你如何评估自己是位专业人员呢?)A：With my strong academic background, I am capable and competent.(凭借我良好的学术背景，我可以胜任自己的工作，而且我认为自己很有竞争力。
BEC口语常见题目及回答
BEC口语常见题目及回答(主要针对口语第一部分)How important do you think English life in business in China?It’s very important. As China has entered WTO in 2001,the marketis more open to the outside world. In the last few years, may foreign enterprises flooded into China, enhancing the use of Englsh. Meanwhile, abundant of Chinese companies have broken into the European and American market which inquire a good command of English to do business with them. So an aknowledge of culture difference and customs of Enlish is very nececary.How important you think import and export to China?Very important. The substantial import and export in China undoubtedly contribute to the development of China’s economy. On one hand, China as a huge country with plentful resources and labour, has become an export gait which leads to its increasing foreign exchang pooling. On the other hand, China is also a country with a large population. Therefore, import can better satisfy our people’s needs and color people’s lives.How important you think the tourist industry is to China?I think it’s very impotant. As the heavy industry in China is not as sophisticated as in many other countries. We should develop tourist industry for many reasons.1. Making good use of natural resources.2. Creating more jobs to people.3. Increasing the foreign exchang4. Pulling the development of heavy industry and Agriculture.5. Enhancing the communication with other countries.What effect do you think technologe is having on business life in China?Internet as a new technologe is having a profound effect on business life in China, which leads to the transformation of workinglife style. Take the World Wide Web for example, it makes business easy to handle without going a far distance aboard to negotiate in person. Nowadays, almost every businessman gets his own computer to deal with various kind of documents, e-mails and profiles and contact custmers by MSN or QQ.We can say business can’t live without internet now. It’s really amazing.What do you think advertising has on people in China?There is a large population in China, which means there is a huge market in China. How to persude so many potential customers to buy a product? Advertising plays a very important role. It is a source of infomation. Advertising is also a broadcast of fashion, let people know the new brands and trend all over the world. What’s more, after so many year’s influence by advertising, many people begin to advertis e themselves, so there is a saying:”Advertising is everywhere.”How working life is changing in China?After the introduction of new technology, a revolution in working life style is undergoing in its way. All of the offices have been computerized. Almost every working staff is processing their work by computer. Some people just stay at home and run their business on line for convenience. In one word, working life today is changing into effiency, convenience and modernization.Which foreign language you think will be most import in future for business in China?I think English will be most important for business in China. English is a mother-tongue in many developed countries. And the rest are trying their best to learn English as their second language, especially in China. Undoubtedly, English is widely used all over the world, so it would not be difficult for English to be a world language in business in China.Can you tell me something about how important you think it is for people who work in business in China to be familiar with information technology?It is very important. Information technologe as a new industry has a profound effect on the people who work in business. Computer skills is an eccential for business people in their daily work, such as send e-mails, deal with profiles. So to be familiar with information technologe is a way to adapt to the changing world. A company with good acknowlege of IT will catch up with its rivals in order not to be bankrupt. Peoplewith good command of IT will be capable enough to make contributions in business.How people’s attitude to work are changing in China?First, the concept of “A profession is a life-long career”is no longer ture. Many people start to take more than one profession in their career life span. And quite a lot of young people just keep changing their tasts of jobs.Then, comes to the people who are creative enough try to run their own business and to be a boss of themselves.Last, it is very commom to see a person undertakes one job as full-time,two or more jobs as part-time in their spartime.So, people’s attitude to work are really changing.Which you think are the most important new commercial activities in China?I think video conference are the most important new commercial activities in China. Many years ago, business people began to have tele-conference to dealt with business, but the disadvantage is the lack of eye contact, especially when having a over-sea’s meeting, people can’t judge the turth of what has each other said. But now, video conference solved this problem, because the poeple can see each other very clearly from a video system. Then, video conference has been widely used inmulti-national companies to have an over-sea’s meeting, as it is comvient,and easy to handle。
bec初级口语考试话题
BEC初级口语考试的话题主要包括以下几类：
1.自我介绍和面试官介绍：这一部分主要是为了了解考生的基本情况，包括工作经历、学
习经历等。
同时，面试官也会介绍考试的基本情况，包括考试时间、考试形式等。
2.工作场景：这部分主要考察考生在工作中与同事、客户和上级的交流能力。
话题可能包
括工作安排、团队合作、客户沟通等。
3.商务礼仪：这部分主要考察考生对商务场合的礼仪和规则的了解。
话题可能包括商务会
议、商务旅行、商务用餐等。
4.销售和市场推广：这部分主要考察考生对销售和市场推广的理解和表达能力。
话题可能
包括产品推广、市场调研、销售策略等。
5.解决问题：这部分主要考察考生解决问题的能力，包括对问题的识别、分析和解决。
话
题可能包括处理客户投诉、解决工作冲突等。
6.会议和讨论：这部分主要考察考生在会议和讨论中的参与和表达能力。
话题可能包括主
持会议、发表演讲、参与小组讨论等。
7.其他：除了以上几个话题，还有可能涉及到一些其他的话题，如商务写作、团队合作等。
在准备BEC初级口语考试时，建议考生多练习口语表达，熟悉各种商务场景和话题，提高自己的口语流利度和准确性。
同时，也可以参考一些商务英语教材和口语练习软件，加强自己的商务英语能力。
BEC口语第一部分典型话题归纳
A.Ways of working1.FreelanceIt's great because I'm my own boss ,but I still work with lots of different people.2.Teleworking(远程工作)It san get a bit lonely at times. And I miss my colleagues and all the office gossip.My children are at school so it lets me spend more time with them.3.Job-sharingWhen one of us wants a week off, the other person does a few extra days so it's fairly flexible.4.Flexitime(弹性工作制)I like it because it/s only for a couple of months and I'm saving up to go round the world.5.Shift work(换班工作、轮班工作、倒班)Disadvantage: The only problem is sleeping. Your body never knows if it's night or day!6.Part-time7.Temping（打临时工）8.Consultancy9.Hot-deskingAdvantages: I wish I had my own space.I have to carry everything around in my bag and sometimes there's nowhere to sit.Tips of job-sharing1.Find the perfect partnerFind someone you like. Be prepared to communicate and share credit and blame.2.Open your mindBosses should consider requests for flexible working from employees with children under six. So embrace the benefits:' Twice as much experience, skills, brainpower and energy.'3.Plan for disasterIf our partner have something to leave, a return to full-time work seemed inevitable. We have to manage to find someone else who fitted with us.4.Get organisedPlan the system for handing work over carefully and play to each other's different strengths. Delegate the workload according to each other's particular skills and qualities.5.Set your limitsManagers should clarify what they expect in terms of hours, availability and results, and employees should manage their employer's expectations.6.Put pan to paperAgree in writing arrangements for holidays, parental leave, retirement and so on. Everyone should stand from the beginning.7.Don't feel guiltyDo not be guilty for not being in the office everyday.8.Two become oneA job-sharing should be a marriage-one voice, one unit.Working from home1.Even at home, always set yourself a timetable.2.You need to find a quiet place to work ,where there are no distractions.3.If communicate with a client on the phone today rather than face-to face, it's still importantto dress for work as normal.4.You will still need peace and quiet at home. Don't answer the door to neighbours or makesocial calls.5.Once you have been working from home for a while, you might feel a bit lonely. It mightbe worth going into the office once or twice a week.6.After you have been at the computer for a few hours, remember to take a break-why botleave the house and go for a walk outside.7.Be strong. When a friend calls and asks you out to lunch, say what you would say in anyother job.8.Make sure colleagues and clients can reach you and answer the phone as though you are inthe office.B.DelegatingTips:1.Tailor work to individualIt should be challenging and make use of their specific skills-skills that you may not have. 2.Delegate complete tastThis is much more satisfying for the person delegated to than bits and pieces. If people feel they have ownership of a whole manageable project,they will usually rise to the challenge. 3.Give incentivesExplain why the job is important and why you have chosen them. Also explain what the rewards are possibly financial or psychological.4.Define the expectations and objectives\Specify what results are need, the deadline, and how often the employee should update you.5.Avoid misunderstandAfter you have briefed the person, ask them to explain back to you what they're going to do to ensure the instructions are clear.6.Let goDon't check up on them, but allow them space to work on their own.7.Be positiveGive lots of praise, helpful feedback and constructive criticism. It boosts confidence save time next time.C. Stating a businessSole trader1)As a sole trader, you are independent, you are your own boss.2)As a sole trader, if you go bank-break, you will become impoverished.Take a big piece of business sense add some entrepreneurial spirit.Massively entrepreneurialPartnership1)In partnership, you share risks and profits with your partner.2)You may disagree with your partner on strategy.Franchise1)Franchising enables people to both own a business and get help running2)As a franchisee, your promotional activities, financial records, hiring, service procedureare not in complete control of your own.3) A well-run franchise organization can provide a person who has never managed abusiness with guidance.4)Franchisors can provide a brand name, products or services, and financial assistance.5)Franchisees have to pay franchise fees and they lose some independence.6)Sometimes the training programs provided by the franchisors are weak to brief andstaffed by training who do not have instructional skill.It could be a very clever move for those who want to run their own show, but don not have the experience or the desire to set up in the dangerous and often short-lived(logevity) world of sole trader. It is taking some of the risk and bringing in the support of other people.D. AdvertisingE. Arranging in-house trainingThere are a number of points to consider when arranging in-house training. The first thing is the training needs of staff. Only when we know and meet their requirements,can we improve their knowledge and skills needed for higher quality performance and more effective work. Otherwise, it will be purposeless(无决心的，无意义的，漫无目的的) and a waste of time.The second thing to remember is the quality and influence of the trainer. To make the training effective, the trainer have plays a very important role. A qualified trainer with great influence can make the training more professional, appealing and convincing. Since most staff nowadays are quite busy, they will not attend a training offered by an obscure, inexperienced and non-professional trainer.In addition to that, length of training should be well-planned. It cannot be too long or too short. A lengthy training may be tedious and exhaustive;while too short training may be fruitless.F.Selecting applicants for a jobWhen selecting applicants for a job, the first thing to consider is their personal qualities. A candidate with relevant qualities can ensure that he or she has the required abilities, knowledge or techniques pertinent to that job. And companies don't have to prepare further training for them when they start work thus reduces costs.Secondly , a candidate needs to consider the communicating ability ofi the candidate. By communicative skills , we mean having the ability to express ideas clearly , be cooperative and get on well with other people which will be very important for him or her to play a good part in the team work.pany benefits(how to keep a staff)None cash rewards(rewards in financial as well as psychological)1.an impressive job title2.A good salary3.Flexible working hours4.Opportunities for promotion(promotion from within , intake ; )5.Days off and long holidays6.Training and staff development (vice-president incumbent programme)7.A pension8.Opportunities to travel (once-in-a-lifetime incentive trips)9.Parental leave10.A company car11.Working environmentH.advertisement1.word of mouthWe tend to listen to our friends' recommendations more than anything else so word of mouth is probably the most effective.2.MailshotsPizza delivery firms often do mailshots in the local area. It's cheap but lots of people probably throw the leaflet away. commercialsTV commercials reach millions of people but they are so expensive.4.SpamIt used to irritate me but my new anti-virus software seems to block any spam from my inbox.5.BannersI'm not sure about banners. When I visit a website , I don't think I even notice them.6.Newspaper advertI suppose it's good if you're looking for a job locally and newspaper adverts are relatively cheap.7.BrochuresPeople use brochures less and less because they can just go online if they want to find out what's available.8.SampleIt's great when you get a free sample because you can really see what it's like .I. Employee trainingCommunication, computer skills , customer service , diversity , ethics , human relatives , safety , sexual harassmentBenefits:(1)Increased job satisfaction and morale among employees.(2)Increased employee motivation.(3)Increased efficiencies in processes , resulting in financial gain.(4)Increased capacity to adopt new technologies and methods.(5)Increased innovation in strategies and products.(6)Reduced employee turnover.(7)Enhanced company image.(8)Risk managing.As a supervisor(主管), you must be impartial(公平) in selecting employees for a training. You should base your training decision on sound management practices without regard to factors such as race , color , religion , sex , sexual orientation (性取向), national origin , disability , or age.Training is important for me to handle new and more demanding assignments , maintain effective and satisfactory performance. Offering employees training should be the obligation(义务、责任) of modern organisations.What's important when designing an effective training plan?When designing an effective training plan,it's important to consider training needs, company budgets and employee commitment.Firstly, you should take time to carefully analyse your needs, figure out whether the designed training is absolutely required, or nice to have? This will help you identify your priority and choose the right type of training for your requirements.Secondly, you need to have agreement from the senior person in your company that training is a priority. This person will need to support the plan fully and agree to the budget. The amount of budget will determine what type of training you will use and how you will offer it .Last but not least, employee commitment (许诺、委托事项) is also required . Talk to your staff about their needs and goals for training . This will ensure your employees respond positively to your investment in their development. They will then value and embrace opportunities to learn new skills , thus achieving your desired effects.J. Entertaining business clientsWhen entertaining business clients, we need , first of all, to decide on the most suitable venue for the event to take place. We will probably find out in our first contact with our clients if they are more of art lovers or sports fans or gourmets(美食家), and then choose the type of entertainment: whether it should be in a restaurant or in the theatre of in some other appropriate venue for the event.It is also very important for us to have a clear plan in mind when we come to the meeting. We need to work out a list of specific business objectives to achieve. Therefore while making sure our business clients enjoy themselves, we quietly and smoothly direct the meeting step by step towards our goal.The other important aspect is the timing for bringing up the subject of business. Because inopportune(不合时宜的、不合适) mentioning of the matter of business may embarrass our clients at a social setting and discourage their interest in the business you intend to do and even ruin a fine business opportunity.K. Planing a meeting / conferenceCreating an agenda is very important when planing a meeting. Doing so helps participants know what they should talking about and keeps the conversation focused. All items to be discussed at the meeting should be listed on the agenda and the purpose of each item should be clearly indicated. Make sure copies of the agenda are available before the meeting.The size of a meeting depends on its purpose. A meeting for passing on information to employees can be fairly large, for few questions and comments are expected from the audience. If it's a meeting where different ideas are contributed and a decision is to be reached, its size should be controlled to save time.A suitable venue is also important. It should be a place be a place convenient to all participants so that everyone can arrive on time.L. Attending a meeting / conferenceWhen you're deciding whether to attend a conference, speakers are a very important factor to consider. If they are well-known people knowing a lot about a particular field, or from big multinationals, the conference will be likely to be informative and you may benefit a lot from it.Venue is not so important , but if the conference is held in a place with beautiful surroundings, more people will go and it's good for you to do some useful networking.Topics covered are also very important, since you can really benefit from a conference only when what the speakers talk about is what you're interested in or what relates to your work.Also, if there is an exhibition during the conference, there would be more participants.M. Giving a presentationWhen planning a presentation, it's important t o research the topic. By doing so , you can have access to more information and details about the topic, better understand the topic, and gather more supporting ideas to make your presentation convincing and impressive.Another important thing to do is to practice beforehand,like looking over your notes, practising what you're going to say, and trying to feel you really want to share your subject with your audience. It's an effective way to be familiar with what you're to talk about and to get a feel of speaking to the public. That can help you free from nervousness or stage fright cause by lack of experience in public speaking. You can be more confident and give a better performance.Dressing properly is also important. The clothes you wear are what gets the audience's attention first and will have a significant impact on how people feel about you and what you are saying to them.N. Trade fairs and exhibitions。
BEC中级-口语第三部分常考话题
常考话题真题部分:(1)Staff MagazineYour company is planning to introduce an internal magazine to keep staff informed of company developments.You have been asked to help plan the staff magazine. Discuss the situation together, and decide:what type of information to include in the magazinewhich type of staff should contribute to the magazine.Follow-on questionsDo you think magazines are a good way to keep staff informed (Why?/Why not?)? Do you think companies of all sizes should have staff magazines? (Why?/Why not?) ? Is it important for senior managers to contribute to staff magazines? (Why?/Why not?)Would you like to contribute to staff magazines (Why Why not)Do you think an i nternal company website would be a good way of keeping staff informed? (Why?/Why not?)Do you think magazines for customers are a useful marketing tool (Why?/Why not?)(2)Video ConferencingThe company you work for is concerned about the amount of timestaff spend travelling to meetings in other branches of the company, and is looking at alternatives.You have been asked to make recommendations about introducing video conferencing.Discuss the situation together, and decide:what the company needs to know about the meetings that take place at present ? what the advantages and disadvantages of video conferencing might be.Follow-on questionsWould you prefer to have meetings face to face or through video conferencing? (Why?)In what other ways do yo u think a company could reduce the need for travelling to meetings? (Why?)Do you think the time spent on travelling to meetings is always time wasted? (Why?/Why not?)What do you think are the benefits to staff of business travel (Why?)Do you think modern technology has affected the amount of business travel in recent years? (Why?/Why not?)Do you think video conferencing will become more important for meetings in the future? (Why?/Why not?)(3)Seminars for StudentsYour company has been asked to deliver a series of one-day seminars to a group ofbusiness students to help them prepare for working in a large company.You have been asked to help with planning the seminars.Discuss the situation together, and decide:what kinds of information it would be useful to know about the studentswhat the most useful topics would be:Follow-on questionsWhat other preparations might the company need to make for the seminars?How do you think students can benefit from seminars like this (Why?)Would it be more useful at the beginning or the end of astudent's course to have advice from a company? (Why?)What other ways do you think there are for business students to prepare for work? (Why?)What areas of business would you like to have more experience of (Why?)What advantages are there for companies of offering work experience to students?(4)Sales Managers ConferenceYour company is organising a conference for the sales managers working in its offices around the world.You have been asked to help plan the conference.Discuss the situation together, and decide:what information you will need to send to the sales managers before the conference.what activities you could organise to help people to get to know each other better. Follow-on questionsDo you think a company benefits from holding conferences for its employees? (Why?/Why not?)Do you think you would enjoy going to a conference (Why/Why not?)How important is location to the success of a conference (Why?/Why not?)Could it be a problem if several managers in a company are away at conferences at the same time? (Why?/Why not?)Should a company stop sending staff to conferences if it is having financial difficulties? (Why?/Why not?)Apart from having conferences, w hat other ways can companies encourage teamwork among their employees? (Why?)其他常考话题:(1)Organising a stand in trade fairYour company will soon have a stand at a trade fair abroad for the first time. You have been given the job of organising the stand.Discuss the situation together, and decide:what information and products you will need to provide on the standwhat staffing requirements the stand will have.Follow up questions:Have you ever attended a trade fairHow useful do you think trade fairs can be in promoting a company’s products and services?Might there be any problems in attending trade fairsWhat other means are effective in promoting goods or servicesDo you think the role of marketing will change in the future(2)Promotional videoThe company you work for has decided to produce a promotional video about the company and its activities.You have been asked to make suggestions about the video.Discuss the situation together, and decide:which aspects of the company should be shown in the filmwhich members of staff should appear in the film.Follow-up questions:Have you seen examples of effective promotional videosWhat are the advantages to a company of having a promotional video?What other forms of promotion a re effectiveMight there be some forms of promotion which would not be effective?Do you think technology is changing the ways companies promote themselves?(3)Program for New StaffThe company you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme.Discuss the situation together, and decide:what should be covered in the training programmehow else new staff can be helped to settle into their jobs as quickly as possibl e(4)Negotiating DealsYou are the regional salesperson of a newly-established computer company. You have been asked to negotiate deals for the sale of the new range of computers.Discuss the situation together, and decide:what are the selling points o f your new range and how to display its advantages to "the potential customerswhat are the details of the products, e.g. special offer, price and delivery time.(5)Customer NewsletterYour company would like to introduce a newsletter to send to its customers regularly. You have been asked to co-ordinate the project.Discuss the situation together, and decide:what kinds of articles and information should be included in the newsletterwhat the newsletter should look like and how often it should be p roduced。
2023年BEC商务英语高级口语考试话题汇总
2023年BEC商务英语高级口语考试话题汇总不论是报考BEC（商务英语）初级还是中高级别的学生们，平时的堆积是通过考试的一种（办法）。
下面我给考生们提供一篇有关BEC 高级口语考试话题的内容仅供参考。
bec口语话题11.Different Communication Styles不同的交流风格The way people communicate varies widely between, and even within, cultures. One aspect of communication style is language usage. Across cultures, some words and phrases are used in different ways. For example, even in countries that share the English language, the meaning of yes varies from maybe, Ill consider it to definitely so, with many shades in between.Another major aspect of communication style is the degree of importance given to non-verbal communication. Non-verbal communication includes not only facial expressions and gestures; it also involves seating arrangements, personal distance, and sense of time. In addition, different norms regarding the appropriate degree of assertiveness in communicating can add to cultural misunderstandings. For instance, some white Americans typically consider raised voices to be a sign that a fight has begun, while some Asian, African, Jewish and Italian Americans often feel that an increase in volume is a sign of an exciting conversation amongfriends. Thus, some white Americans may react with greater alarm to a loud discussion than would members of some American ethnic or non-white racial groups.bec口语话题22.Different Attitudes Toward Conflict对待矛盾的态度不同Some cultures view conflict as a positive thing, while others view it as something to be avoided. In the U.S., conflict is not usually desirable; but people often are encouraged to deal directly with conflicts that do arise. In fact,face-to-face meetings customarily are recommended as the way to work through whatever problems exist. In contrast, in many Eastern countries, open conflict is experienced as embarrassing or demeaning; as a rule, differences are best worked out quietly. A written exchange might be the favored means to address the conflict.bec口语话题33.Different Approaches to Completing Tasks采用不同办法去完成任务From culture to culture, there are different ways that people move toward completing tasks. Some reasons include different access to resources, different judgments of the rewards associated with task completion, different notions oftime, and varied ideas about how relationship-building and task-oriented work should go together.When it comes to working together effectively on a task, cultures differ with respect to the importance placed on establishing relationships early on in the collaboration. A case in point, Asian and Hispanic cultures tend to attach more value to developing relationships at the beginning of a shared project and more emphasis on task completion toward the end as compared with Americans. Americans tend to focus immediately on the task at hand, and let relationships develop as they work on the task. This does not mean that people from any one of these cultural backgrounds are more or less committed to accomplishing the task, or value relationships more or less; it means they may pursue them differently.bec口语话题44.Different Decision-Making Styles不同的做决定的风格The roles individuals play in decision-making vary widely from culture to culture. For example, in the U.S., decisions are frequently delegated -- that is, an official assigns responsibility for a particular matter to a subordinate. In many Southern European and Latin American countries, there is a strong value placed on holding decision-making responsibilities oneself. When decisions are made by groups of people, majority rule is a common approach in the U.S.; in Asia consensus is the preferred mode. Be aware that individualsexpectations about their own roles in shaping a decision may be influenced by their cultural frame of reference.bec口语话题55.Different Attitudes Toward Disclosure对待披露/曝光的态度不同In some cultures, it is not appropriate to be frank about emotions, about the reasons behind a conflict or a misunderstanding, or about personal information. Keep this in mind when you are in a dialogue or when you are working with others. When you are dealing with a conflict, be mindful that people may differ in what they feel comfortable revealing. Questions that may seem natural to you -- What was the conflict about? What was your role in the conflict? What was the sequence of events? -- may seem intrusive to others. The variation among cultures in attitudes toward disclosure is also something to consider before you conclude that you have an accurate reading of the views, experiences, and goals of the people with whom you are working.BEC商务英语高级口语考试话题汇总文档内容至此告一段落，衷心感谢您对本文的阅读与理解。
BEC口语话题
1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and howthey feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.6、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitiveenv ironment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before launching a new productSales: How to sell a product effectively in international marketsProduct Promotion: the importance of selecting appropriate members of staff to attend exhibitionsCommunication: the importance in business of maintaining contact with clientsPublic Relations: the importance of adequate supervision and training of staff who deal with the public8、Management: How to run a meeting successfullyTransport Management: the importance to a business of an efficient public transport systemAny distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline.Transport Management: the importance of using environmentally friendly means of transport whenever possible9、Health & SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.10、Life Skills: the importance of being able to cope with stress in a jobTechnology: the importance of training staff in how to use new technology when introducing it into the workplace.art TwoIn this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose.General procedureA choice of three different topicsOne minute preparation while making notesA/B starts with the other listening---one minuteQuestion asked1. Customer relation: the importance of offering incentives to customersOffering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers.2. Product promotion: how to ensure that products are promoted effectively at international trade fairsYou should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients.You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products.You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products.3. How to reduce labor turnover ratesIn order to reduce labor turnover rates we must take the following effective measures:Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.If permits enhance the staff benefits including their base pay annual bonus and other benefits. An incentive system should also be necessary to encourage the staff to work with the company longer.Improve the work environment of your company or factory. Try to foster a spirit of mutual help among your staff and let them understand that the company or factory is far more than just a workplace. It’s a family where all members aresupported and valued.4. Career development: the importance of being willing to acquire new skills throughout your careerWith the unceasing development of science and technology the workplace is now undertaking profound changes. The way you do your work and the equipment you use in your work will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes. Remember: you are never too old to learn. New skills will make you keep up with the latest technology and help develop yourself throughout your work life.5. International sales: how to research foreign markets effectivelyYou should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. For example: given the different state of living standard the purchasing power of your target market may be higher or lower than the domestic market. If you ignore the difference you are likely to make mistakes in products’ pricing in foreign market.You should ensure that your research team is excellent at carrying out research in a foreign country. That means every member of the team should mater the native language and be familiar with the specific culture of the target market.6. Production management: how to implement an effective just-in-time systemWhat is a JIT production system?JIT is an approach to achieving excellence in a manufacturing company based on the continuing elimination of waste (waste being considered as those things that do not add value to the product).A repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing just as needed.The logic behind JIT: Nothing will be produced until it is needed.7. Travel: the importance of being able to speak foreign languages in international business8. Marketing: how to assess whether there is a market for a new productYou should carry out a research on the customer demands to see if there is a read need in the market for your new product. The feedback or result will help you to decide whether to launch the new product on the market.You should pay special attention to your competitors. Detect whether they are going to launch their new product onto the market. if the answer if yes that probably means there is a demand in the market for some new product. Then be quick and put on your rival product to coincide with them.9. Human resources: how to use staff appraisal schemesYou should see to it that the staff appraisal schemes be a chance for management and employees to come together and exchange ideas, set joint targets and improve the way decisions are reached.The scheme should have a clear appeal process and any negative feedback should be accompanied by evidence such as dates, times and outcomes. Most importantly ratings should reflect measurable element of the job requirements.10. Advertising: the importance of television and cinema advertisementIn fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services. With the development of the telecommunication television has become the most important carrier of advertisement and as a result of that TV advertising has the largest amount of audience all over the world. They have penetrated into people’s daily life and persuaded them to buy whenever they turn on them. On the other hand the popularity of the movie make every audience be under the influence of cinema advertising at the beginning and end of the movie.Company DirectoryYour company is going to be included in an international directory of all the types of businesses operating in your country. You have been asked to write a brief profile of your company for the directory.●What information you will include about your company●How the directory would be useful to companiesTeamworkYour company is keen to encourage staff to work together in teams. You have been asked to suggest ways in which this could be implemented.●How to convince staff of the advantage of teamwork●How to evaluate the results of the company＇s policyStaff FitnessYour company is keen to have a fit and healthy workforce. You have been asked to suggest ways in which this could be achieved.●What the advantages are to a company of having a fit and healthy workforce ●What facilities a company should provide in order to encourage staff to be fit and healthyInvesting in Staff TrainingYour company has recently had a problem with staff leaving the company shortly after completing training courses. You have been asked to write a report for senior management on this situation.●How to encourage staff who have undertaken training course s to stay with the company●How to ensure that a company benefits from providing a range of facilities for its workforceCorporate EntertainmentYour company is keen to establish a policy for entertaining important clients. You have been asked to make recommendations for a policy for corporate entertainment.●What are the advantages and disadvantages to a company of entertaining clients●What are the criteria for selecting entertainment for clientsStaff RetirementYour company wants to introduce a program to help staff prepare fully for retirement.●What practical preparations staff need to make for their retirement●What the advantages and disadvantages are to a company of staff retiring Working from HomeYour company is considering allowing some employees to work from home for part of the working week. Your managing director has asked you to write a report on this proposal.●Which employees this system would be most suitable for●How technology could help to make the system of working f rom home effective Export OfficeYour company has decided to open an export office in order to deal with an increase in orders from abroad. This office will be responsible for the company’s exports and will be visited by foreign representative.●What kinds of jobs will be available in the new office●What training will be needed for these jobsNew FactoryYour company is expanding and wants to open a new factory in another area. You have been asked to consider where the best place would be to locate it.●What factors need to be considered in choosing a good location●Which of these factors are the most important to considerBusiness PresentationA local college has asked your company to give a short presentation to a group of young business students about the work of one of the departments in your company. You are in charge of organizing the presentation.●Which department would be the most interesting for the students to hear about●Which methods or aids could be used to make the presentatio n interesting for young peopleStaff TurnoverThe managing director of your company is keen to reduce the number of staff leaving after a short time. You have been asked to suggest ways of encouraging staff to stay in the company.●What kinds of incen tives might help to retain staff●How to ensure that staff satisfaction is maintainedMarket ResearchYour company is considering introducing a new product and wants to assess the market potential. You have been asked to suggest ways of doing this.●What kinds of information would be useful to obtain●How to decide whether to go ahead with the productProduct RecallYour company has discovered a design fault in a new product and needs to recall this product from customers. You have been asked to make recommendations about the best way to handle this incident.●What would be the most effective method of informing customers of theproduct recall●How to ensure the company’s reputation remains undamaged by the incident。
BEC口试话题介绍
BEC口试话题Part 11.常见问题关于基本个人信息（about basic personal information）What is your name?Where are you from?Tell me something special about your hometown.What do you do in your spare time?How do you spend your leisure time?What are your hobbies?What do you usually do in your holidays (on weekends)?关于学习How are you as a student?Do you enjoy your study?What’s your favorite subject?What’s your major?Do you like your major? Why?When and where did you graduate?关于工作What is your job?Give me a brief description about your current job? What does your job involve?What’s your position in the company?What are your job responsibilities?What exactly do you do in the company?How do you like your job?What are the advantages of your job?What do you enjoy most about your job?What are the disadvantages of your job?How do you handle pressure in your work?Do you have to work overtime?Do you like SOHO (small office, home office?)How would your friends or colleagues describe you?Do you like your colleagues?Do you often go on business trips?Do you like your working environment?What do you think of your boss?2.实用句型IntroductionsI’d like to introduce myself. My name is Jay. ----Nice to meet you. I’m Tom.Let my introduce myself. My name is Peter. ---- Pleased to meet you. My name is Jenny.May I introduce you to our manager, Mr Lee? ---- Y es, please. Pleased to meet you, Mr Lee.I’d like you to meet Jane Brown, our ----Nice to meet you, Ms Brown. My name department / line manager. Is Tom Jackson.Have you met Mrs Lee, our HumanResources Manager? --- Y es, I was introduced to her yesterday.GreetingsNice to meet you. --- Nice to meet you too.Glad to know you. --- It’s nice to meet you too.Pleased to meet you. --- Pleased to meet you too.How do you do? --- How do you do?HobbiesWhat do you do in the evenings / at weekends?Do you like sports?How do you spend your leisure time?EducationCould you tell me something about your education? ----I studied in a university for four years. I majored in foreign trade there. Then I continuedstudying for an MA degree with the same major.Where did you graduate from? ----I graduated from East China Normal University in1988.Where did you get your BA/ MA / BS / MS degree? --- I obtained my …. degree from ECNU.What was your major when you were studying ----I specialized in digital systems engineering,in university? And got my B.S. degree. // My major wasinternational business English.What were you most interested in when in school? ----I was very much interested in foreignlanguages. I’m now still quite fluent in Germanand Spainish. I want to learn another language,perhaps, French.OriginsWhere do you come from?Where do you live in China?Can you tell me something about your hometown?---- Well, I was born in Shanghai and grew up there.As we all know, Shanghai is one of China’s importantcentres of economy, finance, trade science andtechnology, information and culture. As a notedhistoric and cultural city, Shanghai attracts millions oftourists at home and abroad with its unique charm.Now it is experiencing such a boom that it cancompete with any other modern city in the world.Titles and PositionsWhat do you do in the company? ·I’m the group accountant for HBC.·At HBC, I work as an administrator for the internationalbusiness development group.·I deal with the systems administration for HBC.What’s your position in the company? ·I am one of the training officers at HBC.·I’m a credit controller. I report to the Finance Director ofHBC.·I’m the training supervisor at HBC. I report to the HumanResources Manager.Job ReponsibilitiesWhat exactly do you do in the company? ·I’m responsible for the day-to-day accounting for thegroup.·My responsibilites are responding to correspondenceand receiving and answering phone calls.What are your job responsibilities? ·In my job, there are all kinds of responsibilities, suchas responding to correspondence and receiving andanswering phone calls.·It’s my duty to reply to all the correspondence,receive and answer phone calls.Disadvantages of one’s jobWhat are the disadvamtages of your job? ·The disadvantages of my job are that I have to startearly and finish late.What are the things you don’t loke about ·The things I don’t enjoy are the routine back-ups of your job? all the data.·What I don’t like about my job is that I often have toworl overtime.·I don’t like the 9 to 5 system. I hope I can work withthe flexible system. Y ou know the SOHO.Advantages of one’s jobWhat are the advantages of your job? ·The advantages of my job are the flexible system andgood benefits.What do you enjoy most about your job? ·The thing I enjoy most about my work is that I feelcomfortable in the workplace.·The most important thing that I enjoy is the peoplehere at HBC.What do you like about your job? ·I find finance interesting.·I like the challenges in my job.·I think the nice part of my job is the pay.Part 21. 常考问题What’s important when looking for a new job?·Location ·Salary ·…..What’s important when selecting an applicant?·Work experience ·Qualifications ·….What's important when recruiting a secretary?·Efficiency ·Good organization skills ·….What's important when choosing a business club to join?·Numbers of members ·Membership fee ·….What's important when promoting staff?·Personal qualities ·Current duties ·….What’s important when choosing a business language course?·Cost ·Size of group ·….What’s important when selling a new product?·Price ·Quality ·…What’s important when planning a business trip/·Necessities for the trip ·Knowledge of the destination ·….What’s important when choosing a travel agency?·Price ·Reputation ·….What’s important when finding a hotel for business travelers?·Room service ·Business facilities·….What’s important when holding a trade fair?·V enue ·Cost ·…..What’s important when attending a conference?·Cost ·V enue ·…What’s important when choosing a magazine to advertise a product or service in? ·Cost of advertising ·Target audience ·….What’s important when fighting stress?·Exercise ·Entertainment ·….What’s important when opening a branch in a new city?·The location ·The potential purchasing power ·…What’s important when arranging a sales conference?·Agenda ·Cost ·….What’s important when entering a new foreign market?·Exporting directly using the existing sales staff·Finding a joint-venture partner·…What’s important when planning a presentation?·Finding out about the audience ·Researching the topic ·….What’s important when aiming to improve customer service?·Staff training ·Customer satisfaction ·….What’s important when managing a project?·Encouraginging teamwork ·Keeping to schedule ·….What’s important when finding a perfect partner?·Size of the company ·Company history ·....W hat’s important when considering whether to invest in technology?Benefits to the company Cost involved …..W hat’s important when deciding whether to obtain a further qualification?Career benefits Profession concerned …..W hat’s important when placing a newspaper advertisement?Newspaper sales figures Cost of advertising …..What’s important when motivating staff?Financial benefits Career development opportunities[Training opportunities; Training opportunities]What’s important when dealing with competition?Pricing policies Advertising strategies …..[Advertising strategies; A wide range of goods or services]What’s important when planning health and safety training?Selecting topics Selecting staff to attend ….[Length ; Re-training]What’s important when choosing new office equipment?Price and discounts Brand names[Consulting staff before buying; after-sale service]2. 实用句型1) expressions for opening presentationIntroducing the purpose of a presentation·The purpose / aim / subject of my talk is to provide……·I’m going to talk about ….·My presentation will help….Providing a framework·There are three points I am going to make.·I am going to exmaine theree topics: firstly, the history, secondly, the markets, and thirdly, the staff. ·I’ve divided my talk into three parts.2) expressions for the presentation bodyIntroducing one subject·I’d like to start by / with ….·Let’s begin by / with …·The most important point to make is …Finishing one subject·That’s all I have to say about the first point.·This is all I want to say about this point.·That wraps up this point.Starting another subject·Now we’ll move on to the second point.·Now let me turn to the second point.·My second point is the staff of the company.·I'd like now to discuss the second point……Ordering·First…second…third… at last….·Firstly….secondly….. thirdly…. lastly……·First of all ….then….next…. after that….. finally….·To start with….. later…..to finish up….Using examples·For example / instance….·A good example of this is …..·To illustrate this, I have an example for you.·I’ll illustrate this by using the following example.3) expresssions for summarizing·To summarize, there are three main points.·Now, to sum up, I have covered three main points in my presentation.·In conclusion/ In short / In a word, I have covered three main points in my presentation.·So let me summarize what I’ve said. I have made three points: firstly, the history, secondly, the markets, and thirdly , the staff.Part 31.常考问题Program for new staffThe company you work for would like to introduce a full time program of training for new staff. Y ou have been asked to help prepare the program.Discuss the situation together, and decide:What should be covered in the training program.How else new staff can be helped to settle into their jobs as quickly as possible.Business seminarY our company is going to hold a seminar on a certain topics about marketing. Y ou have been asked to help with the preparation for the seminar.Discuss the situation together, and decide:What facilities and seminar arrangements you will need to make.Who you are going to invite to attend the seminar, and how to contact them.Negotiating dealsY ou are the regional salesperson of a newly-established computer company. Y ou have been asked to negotiate deals for the sale of the new range of computers.Discuss the situation together, and decide:What are the selling points of your new range and how to display its advantages to the potential customers.What are the details of the products, e.g. special offer, price and delivery time.Company visitorsA group of business people from a foreign trade delegation are visiting your company next month.Y ou have been asked to help prepare a program of activities for the visitors.Discuss the situation together, and decide:What kinds of activities would be suitable for the visitors.How to entertain the visitors outside working hours.Customer newsletterY our company woul like to introduce a newsletter to send to its customers regularly. Y ou have been asked to co-ordinate the project.Discuss the situation together, and decide:What kinds of articles and information should be included in the newsletter.What the newsletter should look like and how often it should be produces.Promotion videoY our company is planning to produce a short video to promote itself abroad. Y ou have been asked to help plan the contents of this video.Discuss the situation together, and decide:Who the target audienc will be, and how to make the video interesting and informative for them.Which aspects of the company you will need to include to introduce on the video.Work experience programY our company has decided to offer a 2-week work experience program for a small group of business students. Y ou have been asked to help with the preparations for this program.Discuss the situation together, and decide:What kinds of work experience should be offered to the students.What kind of informatio would it be useful for the students to know and how the participants should be selected.Trade fairY our company is attending a trade fair in a foreign country for the first time. Y ou have been asked to help with the preparations for this trip.Discuss the situation together, and decide:What travel and accomodation you will need to make before the trip.What kinds of business customs in the foreign country would it be useful to know about, and how to find out about these before the trip.Export officeYour company has decided to open an export office in order to deal with an increase in orders from abroad. This office will be responsible for the company’s exports, and will be visited by foreign representative.Discuss the situation together, and decide:●What kinds of jobs will be available in the new office●What training will be needed for these jobsCost cuttingYour company has decided to try to reduce costs. You have been asked to investigate the possibility of cutting the financial costs of operating your department.Discuss the situation together, and decide:●Which are the areas where costs could be cut?●What problems might arise from cutting costs?New factoryYour company is expanding and wants to open a new factory in another area. You have been asked to consider where the best place would be to locate it.Discuss the situation together, and decide:●What factors need to be considered in choosing a good location●Which of these factors are the most important to considerStaff recruitmentYour factory urgently needs to recruit a large number of temporary staff in order to fulfill an unexpected order. The staff needs to be ready to start work as soon as possible.Discuss the situation together, and decide:●What you need to do in order to fin d suitably skilled staff?●What type of induction program the new staff will need before they start work?Customer complaintsYour manager is not satisfied with the way staff reacts to complaints from clients about products or services. You have been asked to suggest how this could be improved.Discuss the situation together, and decide:●How the company can make effective use of will be available in the new office?●What training will be needed for these jobs?Language Courses AbroadYour company has offered you the opportunity of attending a six month English language course abroad. You have to decide whether to accept, and are therefore going to attend a meeting to find out more about the offer.Discuss the situation together, and decide:●What the adva ntages are of learning languages abroad●What plans you will have to make for work and home if you go away for a long periodPotential SupplierA potential supplier will soon be visiting you at your workplace. You think this supplier and the products or services or services they offer could be very important for the future of your company. Discuss the situation together, and decide:●What you need to find out about the supplier and the products or services before the visit●How you could entertain the supp lier the negotiationsCompany DirectoryYour company is going to be included in an international directory of all the types of businesses operating in your country. You have been asked to write a brief profile of your company for the directory.Discuss the situation together, and decide:● What information you will include about your company● How the directory would be useful to companiesBusiness PresentationA local business college has asked your company to give a short presentation to a group of young business students about the work of one of the departments in your company. You are in charge of organizing the presentation.Discuss the situation together, and decide:●Which department would be the most interesting for the students to hear about●Which methods or aids could be used to make the presentation interesting for young peopleOffice SpaceYour company’s offices have become too small. However, because of their excellent location, many of the staff are opposed to moving. You have been asked to suggest ways of solving the problem of lack of office space.Discuss the situation together, and decide:●How new technology could help to solve this problem●How staff could be persuaded to move to a new location if necessaryCommunity RelationsYour company has recently moved and would like to establish a good relationship with the local community. You have been asked for some suggestions on how to do this.Discuss the situation together, and decide:●What types of activities the company could become involved in●How these projects could benefit both the company and communityHealth and SafetyYour company intends to carry out a health and safety review of its premises. You have been asked to make the preparation for the review.Discuss the situation together, and decide:Which aspects of health and safety should be included in the reviewHow to ensure that the review runs smoothlyStaff FitnessYour company is keen to have a fit and healthy workforce. You have been asked to suggest ways in which this could be achieved.Discuss the situation together, and decide:● What the advantages are to a company of having a fit and healthy workforce● What facilities a company should provide in order to encourage staff to be fit and healthyInvesting in Staff TrainingYour company has recently had a problem with staff leaving the company shortly after completing training courses. You have been asked to write a report for senior management on this situation. Discuss the situation together, and decide:● How to encourage staff who have undertaken training courses to stay with the company● How to ensure that a company benefits from providing a range of facilities for its workforce Corporate EntertainmentYour company is keen to establish a policy for entertaining important clients.You have been asked to make recommendations for a policy for corporate entertainment.Discuss the situation together, and decide:● What are the advantages and disadvantages to a company of entertaining clients● What are the criteria for selecting entertainment for clients2.实用句型Stating problemsThere are some signs that moral is falling.We have difficulty getting staff to work overtime.Recruiting is not meeting our needs.Proposing objectivesThe thing I want to look at with you is how we can improve our service.The subject I would like to focus on this morning is “performance”.The issue I’d like to explore today is the customer service.Putting forward suggestionsWhy don’t we have a look at our procedures?What I think we should do is to increase training for our staff.I’d like to set up a task force to look at our service.ClarifyingSo, what you’re saying is that we should rethink the process?So you mean we ought to think it through again?In other words, you’re saying that the company could improve the service?Rejecting topicsI don’t think it’s related to our subject.What you are saying may be true, but it has nothing to do with the meeting designated topic. Keeping people on the subjectShelly, please don’t digress from the topic.Please focus on the topic.Michael, you’re wandering off the subject.Postpone a topicWe will come to that point later.Can we talk about it later?Expressing opinionsI believe we can finish it on time.In my opinion, it will be fine.It’s quite clear that we’ll have to do it.Personally, I don’t think we should change the budget.Soliciting opinionWhat do you think of the customer’s claim?How think we should deal with the matter?What’s your opinion on this?What are your view on this?Could you tell us something about that?InterruptingMay I get a word in?Sorry to interrupt you, but could you tell me the reason for this?I don’t want to interrupt you, but could you give me an example?Could I just make a point here?Strong recommendationsI strongly recommend that we put in more efforts in promotion.There’s no alternative. We have to put in more efforts in promotion.I think we have to put in more efforts in promotion.Neutral recommendationsI propose(formal) / suggest / recommend we put in more efforts in promotion.Why don’t we put in more efforts in promotion.Weak recommendationsPerhaps we could consider changing our procedures.Maybe we should think about changing our procedures.AgreeingI agree with you. I’m 100% behind you.I go along with you. I entirely agree with you.Y ou’re absolutely right.I could n’t agree with you more.DisagreeingI don’t agree with you. I don’t think it is workable.I don’t go along with that. I don’t see eye to eye with you on that.I understand you very well, but I have to to disagree.I’m not with you. I totally disagree.Limited agreementWaiting to be convincedI can see what you’re getting at. I’m not sure / convinced about the budget. There are two sides to the argument. I just think we need more time. Responding neutrallySummarizingRight, it looks as though we’ve covered the main areas/ points.I think that just about covers everything.Is there anything else to discuss?Shall we go over the main points now?In conclusion, we have discussed three points.If I can summarize what we have discussed so far, we have covered three points.To summarize, there seem to be three plans we can choose from.。
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主题1：出差前期准备accommodation：book a hotel with adequate working facilities（such as fax machine, internet access, computers）transportation：choose a convenient/suitable means of transportation费用hotel bills, traveling expenses, public transportation fares, fax or telephone charges, client entertainment expenses考虑因素•cultural differences：different thought patterns；working style；ways of decision-making；shopping habits；ways of seeing the world如何应对出差中的问题:•become sensitive to the cultural difference•be open-minded•respect native culture•consider cultural taboos•the staff should acquaint with differences in language, laws and social customs •relocate the employee to work abroad to experience different working style主题2：员工培训培训内容+ 培训带来的好处•communication skills +avoid misunderstanding；get the work well done •customer service +it is critical to meet customers' needs；increase customers' satisfaction•interpersonal relationship + enhance mutual understanding and trust •computer skills + it is important for conducting administrative and offer tasks •safety training + give practical advice for avoiding getting hurt•business ethics +customers's loyalty and trust to the company重要性从公司发展的角度看：enhance company imageincrease productivity从雇员的角度：•increase job satisfaction•boost morale（among employees）•enhance efficiencies in process which result in financial gain•reduce employee turnover/retain employee丨什么是turnover？点右边查看：•acquire more practical skills that is beneficial for the personal development •ensure employees have greater commitment in their work/continue effort •ensure employees keep up with the latest information for market trend•help them have a clear idea of future job如何使培训有成效•Good preparation ensures effective training•maintain a positive energy and attitude•fully equipped facilities•meet the training needs/requirements•company budget•well-organized materials如何鉴定培训是否具有成效•organize a relevant test•to conduct a survey to participants to see whether they have any improvement in the work performance•whether the training address the issues/solve problems主题3：激励员工留住员工措施：（具体措施+好处）•offer financial benefits/bonus•effective training•provide cozy/comfortable working environment + feel at ease/increase efficiency•paid holiday•profit-sharing plan•stock option•constant communication between the employer and the employer•flexible working hour+ balance work and life/reserve time for family, hobby or personal development•offer some special gift that meet employees' expectation•opportunities for promotion•offer physical health check-up for the staff/membership or discount at health and fitness club主题4：招聘Recruiting内部招聘internal promotion优点•have more motivational value•boost maral•encourage employees to continue effort•give other employees anticipation of promotion•reduce the orientation and training cost•make good use of abundant human resources缺点：if not fair，it will lead to internal conflict内部招聘的具体做法：a selection test/well-designed interview/check record of past performance/appraisal外部招聘external recruitment优点：•receive a source of new ideas/latest knowledge•avoid unfair selecting•be contributable to company's overall growth and success缺点：•discourage morale•increase training cost主题5：广告宣传方式各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）•Internet(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customes + may be annoying•Television：reach vast audience + high cost；people often change channels •Newspaper(put ad in the local newspaper)：reach vast reader + life span is short,readers often discard them quickly ask a recruitmentcompany :professional + high cos；cannot find the right person•radio：low cost•give out free sample：give a personal experience•send direct email to target customers：get a mailing list of target customers；attract potential customers + people often ignore or just delete it immediately without open （should use attractive headline）•give out leaflets主题6：商务会议agenda（key point）：set out in advance to state date, time and location；inform them of all the items to be discussed together；ask them for suggestions for itemsvenue：choose a suitable venue；with convenient transportation；big enough to accommodate all the participants；facilities：fully equipped with necessary facilities such as overhead projecter, fax, telephone, computer with access to the internetthe size/length of the meeting集会的目的：•keep on track of market trend•gather ideas to reach more workable final decision•offer platform to share valuable experience•exchange views to solve problem .其他形式的集会活动•buffet dinners•afternoon teatime•sightseeing tour•an reward ceremony参会需要带的文件•work plans•analysis for market trend and development•sales report•related figures/data give a overall picture•useful for setting goals/targets参加会议需要注意什么(会中):•listen carefully :show respect to others；benefit from their views•take notes：ensure not miss the important items；useful for later reference 主题7：缓解工作压力/应对繁重工作表现•consistently working late•working through lunch•come to work even when ill/often ask for sick leave•rush to meet tight deadline•bring work home后果•high turnover•poor performance•in low spirit•lower productivity应对措施•time management training: prioritize all tasks in order of importance and urgency + feel at ease with their routine work•flexible working time + balance work and life•provide some sports facilities/organize sports activities + enhance employees’ health•encourage to take up a hobby + get off the fatigue•provide coffee rooms and nutritious refreshment + help to relax•provide childcare/eldercare/transportation facilities + help to cope with these responsibilities主题8：解决公司危机的措施：•issue a news release make arrangement for the victims•offer all kinds of assistance•offer some compensation•assign some staff to their family to help to cope with tragedy•organize some related training program•recall all the product from the market to prevent possible danger主题9：公司选址/迁址考虑因素：•get closer to the target market•cheaper labor cost；low rates of corporate tax•convenient public transportation•avoid competition•consider expansion potential•better working environment ：boost business；lead to higher-quality performance；increase company's profits主题10：市场营销（产品相关的话题）产品属性：brand；price；quality；after-sales service；reputation；reliability 价格的制定影响因素：competition; supply and demand; customers'perception of price 措施：offer seasonal /trade/cash discount to stimulate demand, boost sale Carry out survey to find out customers' needs and tastes产品推销/推广目的•aim at target market；•promote product efficiency；•meet and beat fierce competition capture a large market share 方式•launch an advertising campaign•personal selling：employ some experienced salespeople•sales promotion：offer promotional gifts；coupons优惠券；rebate回扣；loyalty scheme；sweepstake抽奖；free samples；trading stamp；contest publicity：mass media好处•attract potential customers•boost the sale of product•encourage customers to try new products客户服务目的•increase the level of customer satisfaction；•meet customers' expectation；•improve the standard of customer service提高服务质量的措施：•Have an after-sale services supervision system•staff training program (improve staff friendliness；the speed of service；learn to deal with customer complaints)•check sales figures regularly•obtain feedback from customer (set up a hotline；conduct a survey) 留住顾客•understand what the customer needs•provide high quality product and good service•offer some discount to regular customer•upgrade interior decoration主题11：招待客户招待方式+具体目的•arrange a big welcoming dinner+ show warm welcome/hospitality；make them feel at ease；set a stage for conversation and potential business•show them around our company, especially the best part + give them an overview of our facilities and production methods•take them to see places of cultural and historical interest/experience cultural events + offer us good opportunities to get to know each other better；give them more insight into our way of doing business；help encourage theirbusiess interest in china；have a chance to take in the local flavor。