安达信咨询方法与工具资料库TIPS

customer needs and wants
Poor target costing
5
No customer
involvement in
product development
Value to Solve
AA Problem Importance Ranking (1 - 5)
5
5
5
5
5
5
Page 1
customer have the best chance of
Lack of customer involvement/input in
success
product design process
Customer input is critical for
understanding desired product features
development
Insufficient capability to support new product
development initiatives
New products don't reach sales and profit
targets
Product failures
Poor sales/profit performance of new products
and benefits
Target costing not done or done ineffectively
Too few companies use target costing
effectively to ensure
features/benefits/price are responsive to
success rate with new products
development process
Success at new products is controllable
but requires more emphasis on
completeness, consistency and quality of
RE Impact 5
5
Customers are demanding better quality products with more features at an affordable price
Differentiated products that deliver
unique benefits and superior value to the
Product development too slow Lack of innovation Insufficient product planning Lack of planning for product replacement/retirement
Product innovation not staying ahead of product obsolescence
Trends
TRENDS / ISSUES / PROBLEMS (TIPS) WORKSHEET New Product Development
Issues
Problems
TIPS
Client Problem Importance Ranking (1- 5)
Key Problem Indicators
Product life-cycles continue to shorten
Need for faster development cycle Need for timely innovation Need for product life-cycle plans Competitive response is faster -- "me too" products proliferating Window for cost recovery/profit attainment is much smaller
execution
Product failures
Quality of execution lacking in new product
initiatives
Too many new products under development
Insufficient resources devoted to new product
high risk of product failure
projects
Forecasting competitive threats is poorly
executed
TIPS
Partnering with customers/suppliers to develop new products
No customer involvement in product design No supplier involvement in product design Suppliers participate in the process too late to help satisfy customers and meet QCT goals
Increasing need to shortห้องสมุดไป่ตู้n time to
Lack of customer input increases risk of
market
product failure
Development resources not focused on
More new products entering the market -- strategically selected product development
Customer demands and competitive pressures force more frequent product introductions
Increasing need to pick winning products
for development
Speed to market is critical
New products are a key growth driver (accounting for an ever increasing % of sales and profits)
Companies need to improve their product
development processes to increase their Ineffective/inefficient new product