供应链管理-第三版-Unit1-习题与答案
供应链管理第三版Unit1习题与答案
or in anticipation of customer orders.
Answer: False
Difficulty: Moderate
accurately entered and communicated to other affected supply chain processes.
Answer: True
Difficulty: Moderate
14. The objective of customer order entry is to maintain a record of product receipt
customer request.
Answer: True
Difficulty: Moderate
3. A supply chain could be more accurately described as a supply network or
supply web.
and accurately entered and communicated to other affected supply chain
processes.
Answer: False
Difficulty: Moderate
13. The objective of customer order entry is to ensure that orders are quickly and
6. Every supply chain must include all 5 stages.
供应链管理-第三版-Unit3-习题与答案
Chapter 3Supply Chain Drivers and ObstaclesTrue/False1. The major drivers of supply chain performance are facilities, inventory,transportation, and information.Answer: TrueDifficulty: Moderate2. The major drivers of supply chain performance are customers, facilities,inventory, transportation, and information.Answer: FalseDifficulty: Moderate3. The two major types of facilities are production sites and storage sites.Answer: TrueDifficulty: Moderate4. The two major types of facilities are distribution sites and storagesites.Answer: FalseDifficulty: Moderate5. Inventory is an important supply chain driver because changing inventorypolicies can dramatically alter the supply chain’s efficiency andresponsiveness.Answer: TrueDifficulty: Moderate6. Information is potentially the biggest driver of performance in thesupply chain as it directly affects each of the other drivers.Answer: TrueDifficulty: Easy7. Information is potentially the biggest driver of performance in thesupply chain even though it has little impact on each of the otherdrivers.Answer: FalseDifficulty: Easy8. A facility with little excess capacity will likely be more efficient perunit of product it produces than one with a lot of unused capacity.Answer: TrueDifficulty: Easy9. A facility with little excess capacity will likely be no more or lessefficient per unit of product it produces than one with a lot of unused capacity.Answer: FalseDifficulty: Easy10. The high utilization facility will have difficulty responding to demandfluctuations.Answer: TrueDifficulty: Easy11. The high utilization facility will have no more difficulty responding todemand fluctuations than one with a lot of unused capacity.Answer: FalseDifficulty: Easy12. Stock keeping unit (SKU) storage is the warehousing methodology thatuses a traditional warehouse to store all of one type of producttogether.Answer: TrueDifficulty: Moderate13. Warehouse unit storage is the warehousing methodology that uses atraditional warehouse to store all of one type of product together.Answer: FalseDifficulty: Moderate14. The components of inventory decisions include cycle inventory, safetyinventory, seasonal inventory, and sourcing.Answer: TrueDifficulty: Easy15. The components of inventory decisions include capacity, cycle inventory,safety inventory, seasonal inventory, and sourcing.Answer: FalseDifficulty: Easy16. Cycle inventory is inventory that is built up to counter predictablevariability in demand.Answer: FalseDifficulty: Easy17. Seasonal inventory is inventory that is built up to counter predictablevariability in demand.Answer: TrueDifficulty: Moderate18. Companies using seasonal inventory will build up inventory in periods oflow demand and store it for periods of high demand when they will nothave the capacity to produce all that is demanded.Answer: TrueDifficulty: Moderate19. Companies using seasonal inventory will maintain a level inventoryincrease rate of production for periods of high demand.Answer: FalseDifficulty: Easy20. A company’s ability to find a balance b etween responsiveness andefficiency that best matches the needs of the customer it is targetingis the key to achieving strategic fit.Answer: TrueDifficulty: Moderate21. Many obstacles, such as growing product variety and shorter life cycles,have made it increasingly difficult for supply chains to achievestrategic fit.Answer: TrueDifficulty: ModerateMultiple Choice1. Which of the following is not a major driver of supply chain performance?a. Facilitiesb. Inventoryc. Transportationd. Informatione. All of the above are major drivers of supply chain performance.Answer: eDifficulty: Easy2. Which of the following is not a major driver of supply chain performance?a. Customersb. Facilitiesc. Inventoryd. Transportatione. InformationAnswer: aDifficulty: Moderate3. The places in the supply chain network where product is stored, assembled,or fabricated are known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: aDifficulty: Easy4. All raw materials, work in process, and finished goods within a supplychain are known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: bDifficulty: Easy5. Moving inventory from point to point in the supply is known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: cDifficulty: Easy6. The data and analysis concerning facilities, inventory, transportation, andcustomers throughout the supply chain is known asa. facilities.b. inventory.c. transportation.d. information.e. customers.Answer: dDifficulty: Easy7. The two major types of facilities area. distribution sites and storage sites.b. production sites and distribution sites.c. production sites and storage sites.d. retail sites and distribution sites.e. distribution sites and inventory sites.Answer: cDifficulty: Moderate8. Which component of the supply chain decision-making framework would beestablished first?a. Customer strategyb. Supply chain strategyc. Supply chain structured. Competitive strategye. Replenishment strategyAnswer: dDifficulty: Moderate9. Which component of the supply chain decision-making framework would beestablished second?a. Customer strategyb. Supply chain strategyc. Supply chain structured. Competitive strategye. Replenishment strategyAnswer: bDifficulty: Moderate10. Which component of the supply chain decision-making framework would be usedto reach the performance level dictated by the supply chain strategy?a. Customer strategyb. Supply chain strategyc. Supply chain structured. Competitive strategye. Replenishment strategyAnswer: cDifficulty: Easy11. Which of the following is not a component of facilities decisions?a. Locationb. Capacityc. Operations methodologyd. Warehousing methodologye. All of the above are components of facilities decisions.Answer: eDifficulty: Moderate12. Which of the following is not a component of facilities decisions?a. Warehousing methodologyb. Forecasting methodologyc. Operations methodologyd. Capacitye. LocationAnswer: bDifficulty: Moderate13. Which of the following statements concerning decisions regarding locationof facilities is false?a. Deciding where a company will locate its facilities constitutes alarge part of the design of a supply chain.b. A basic trade-off here is whether to centralize to gain economiesof scale or decentralize to become more responsive by beingcloser to the customer.c. Companies must also consider a host of issues related to thevarious characteristics of the local area in which the facilitymay be situated.d. All of these statements are true.e. None of these statements are true.Answer: dDifficulty: Moderate14. Which of the following is not an issue companies need to consider infacility location decisions?a. quality of workersb. product developmentc. proximity to customers and the rest of the networkd. cost of facilitye. tax effectsAnswer: bDifficulty: Moderate15. Which of the following is not an issue companies need to consider infacility location decisions?a. quality of workersb. availability of infrastructurec. proximity to customers and the rest of the networkd. cost of facilitye. All of the above are issues companies need to consider in facilitylocation decisions.Answer: eDifficulty: Moderate16. Excess capacitya. allows a facility to be very flexible and to respond to wideswings in the demands placed on it.b. costs money and therefore can decrease efficiency.c. requires proximity to customers and the rest of the network.d. both a and be. all of the aboveAnswer: dDifficulty: Moderate17. Which of the following is a characteristic of a facility with excesscapacity?a. will likely be more efficient per unit of product it producesthan one with a lot of unused capacityb. would be very flexible and to respond to wide swings in thedemands placed on itc. would be considered a high utilization facilityd. will have difficulty responding to demand fluctuationse. none of the aboveAnswer: aDifficulty: Easy18. A facility with little excess capacitya. will likely be more efficient per unit of product it producesthan one with a lot of unused capacity.b. would be considered a high utilization facility.c. will have difficulty responding to demand fluctuations.d. All of the above are true.e. None of the above are true.Answer: dDifficulty: Moderate19. Which of the following would be a characteristic of a facility with littleexcess capacity?a. allows a facility to be very flexible and to respond to wide swingsin the demands placed on itb. costs money and therefore can decrease efficiencyc. requires proximity to customers and the rest of the networkd. will likely be more efficient per unit of product it producese. none of the aboveAnswer: dDifficulty: Moderate20. Which of the following is not a warehousing methodology?a. Warehouse unit storageb. Stock keeping unit (SKU) storagec. Job lot storaged. Cross-dockinge. All of the above are warehousing methodologies.Answer: aDifficulty: Moderate21. The warehousing methodology that uses a traditional warehouse to store allof one type of product together isa. warehouse unit storage.b. stock keeping unit (SKU) storage.c. job lot storage.d. cross-docking.e. none of the aboveAnswer: bDifficulty: Moderate22. The warehousing methodology in which all the different types of productsneeded to perform a particular job or satisfy a particular type of customer are stored together isa. warehouse unit storage.b. stock keeping unit (SKU) storage.c. job lot storage.d. cross-docking.e. none of the aboveAnswer: cDifficulty: Moderate23. The following warehousing methodology is one in which goods are notactually warehoused in a facility. Instead, trucks from suppliers, each carrying a different type of product, deliver goods to a facility. There the inventory is broken into smaller lots and quickly loaded onto store-bound trucks that carry a variety of products, some from each of thesupplier trucks.a. warehouse unit storageb. stock keeping unit (SKU) storagec. job lot storaged. cross-dockinge. none of the aboveAnswer: dDifficulty: Moderate24. All of the following are components of inventory decisions excepta. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. All of the above are components of inventory decisions.Answer: eDifficulty: Easy25. All of the following are components of inventory decisions excepta. capacity.b. cycle inventory.c. safety inventory.d. seasonal inventory.e. sourcing.Answer: aDifficulty: Easy26. The average amount of inventory used to satisfy demand between receipt ofsupplier shipments is referred to asa. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. none of the aboveAnswer: aDifficulty: Moderate27. The inventory that is built up to counter predictable variability in demandis calleda. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. none of the aboveAnswer: cDifficulty: Moderate28. The inventory held in case demand exceeds expectation in order to counteruncertainty is calleda. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. none of the aboveAnswer: bDifficulty: Moderate29. The set of business processes required to purchase goods and services isknown asa. cycle inventory.b. safety inventory.c. seasonal inventory.d. sourcing.e. none of the aboveAnswer: dDifficulty: Easy30. Cycle inventory decisions involvea. how much to order for replenishment.b. how often to place orders.c. a basic trade-off between the cost of holding larger lots ofinventory and the cost of ordering product frequently.d. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate31. Cycle inventory is used becausea. the world is perfectly predictable.b. demand is uncertain and may exceed expectations.c. it involves making a trade-off between the costs of having toomuch inventory and the costs of losing sales due to not havingenough inventory.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Moderate32. Seasonal inventory should be used whena. a company can rapidly change the rate of its production system ata very low cost.b. changing the rate of production is expensive (e.g., when workersmust be hired or fired).c. adjusting to a period of low demand without incurring large costs.d. the world is perfectly predictable.e. production rate is flexible.Answer: aDifficulty: Hard33. Sourcing involvesa. deciding the tasks that will be outsourced and those that will beper-formed within the firm.b. deciding whether to source from a single supplier or a portfolioof suppliers.c. identifying the set of criterion that will be used to selectsuppliers and measure their performance.d. selecting suppliers and negotiating contracts with them.e. all of the aboveAnswer: eDifficulty: Easy34. Which of the following are key components of transportation decisions whendesigning and operating a supply chain?a. Mode of transportationb. Route and network selectionc. In-house or outsourced. all of the abovee. none of the aboveAnswer: dDifficulty: Moderate35. Which of the following are key components of transportation decisions whendesigning and operating a supply chain?a. Software selectionb. Mode of transportationc. Source selectiond. Warehouse selectione. none of the aboveAnswer: bDifficulty: Easy36. Which of the following are key components of information that must beanalyzed to increase efficiency and improve effectiveness in a supply chain?a. Push versus pullb. Coordination and information sharingc. Forecasting and aggregate planningd. Pricing and revenue managemente. all of the aboveAnswer: eDifficulty: Moderate37. Which of the following are key components of information that must beanalyzed to increase efficiency and improve effectiveness in a supply chain?a. Software selectionb. Source selectionc. Warehouse selectiond. Forecasting and aggregate planninge. none of the aboveAnswer: dDifficulty: Moderate38. When all the different stages of a supply chain work toward the objectiveof maximizing total supply chain profitability, rather than each stagedevoting itself to its own profitability without considering total supply chain profit, it is known asa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: aDifficulty: Easy39. The art and science of making projections about what future demand andconditions will be isa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: bDifficulty: Easy40. Transforming forecasts into plans of activity to satisfy the projecteddemand is known asa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: cDifficulty: Easy41. The process by which a firm decides how much to charge customers for itsgoods and services isa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: eDifficulty: Easy42. The use of differential pricing over time or customer segments to maximizeprofits from a limited set of supply chain assets isa. supply chain coordination.b. forecasting.c. aggregate planning.d. revenue management.e. pricing.Answer: dDifficulty: Moderate43. Which of the following are technologies that share and analyze informationin the supply chain?a. Electronic Data Interchange (EDI)b. Internetc. Enterprise Resource Planning (ERP)d. Supply Chain Management (SCM) softwaree. all of the aboveAnswer: eDifficulty: Easy44. Which of the following are technologies that share and analyze informationin the supply chain?a. Internetb. Enterprise Data Planning (EDP)c. Electronic Resource Interchange (ERI)d. Chain Management (CM) softwaree. none of the aboveAnswer: aDifficulty: Moderate45. Which of the following are obstacles to achieving strategic fit?a. Increasing variety of productsb. Decreasing product lifecyclesc. Increasingly demanding customersd. Fragmentation of supply chain ownershipe. all of the aboveAnswer: eDifficulty: Easy46. Which of the following are obstacles to achieving strategic fit?a. Difficulty executing new strategiesb. Globalizationc. Increasingly demanding customersd. Fragmentation of supply chain ownershipe. all of the aboveAnswer: eDifficulty: Moderate47. Which of the following is not an obstacle to achieving strategic fit?a. Increasing variety of productsb. Decreasing product lifecyclesc. Increasingly demanding customersd. Consolidation of supply chain ownershipe. none of the aboveAnswer: dDifficulty: ModerateEssay/Problems1. List and define the four major drivers of supply chain performance.Answer: Facilities are the places in the supply chain network whereproduct is stored, assembled, or fabricated. The two major types offacilities are production sites and storage sites.Inventory is all raw materials, work in process, and finished goodswithin a supply chain. Inventory is an important supply chain driverbecause changing inventory policies can dramatically alter the supply chain’s efficiency and responsiveness.Transportation entails moving inventory from point to point in thesupply chain. Transportation can take the form of many combinations of modes and routes.Information consists of data and analysis concerning facilities,inventory, transportation, and customers throughout the supply chain.Information is potentially the biggest driver of performance in thesupply chain as it directly affects each of the other drivers.Difficulty: Moderate2. Explain the supply chain decision-making framework and the role of thefour major drivers.Answer: The goal of a supply chain strategy is to strike the balancebetween responsiveness and efficiency, resulting in a strategic fit with the competitive strategy. To reach this goal, a company uses the foursupply chain drivers discussed earlier. For each of the individualdrivers, supply chain managers must make a trade-off between efficiency and responsiveness. The combined impact of these four drivers thendetermines the responsiveness and efficiency of the entire supply chain.Most companies begin with a competitive strategy and then decide whattheir supply chain strategy ought to be. The supply chain strategydetermines how the supply chain should perform with respect toefficiency and responsiveness. The supply chain must then use the supply chain drivers to reach the performance level the supply chain strategydictates.Difficulty: Moderate3. Explain the basic trade-off between responsiveness and efficiency foreach of the major drivers of supply chain performance.Answer: The fundamental trade-off when making facilities decisions isbetween the cost of the number, location, and type of facilities(efficiency) and the level of responsiveness that these facilitiesprovide the company’s customers.The fundamental trade-off when making inventory decisions is betweenresponsiveness and efficiency. Increasing inventory will generally make the supply chain more responsive to the customer. This choice, however, comes at a cost as the added inventory decreases efficiency. Therefore,a supply chain manager can use inventory as one of the drivers forreaching the level of responsiveness and efficiency the competitivestrategy targets.The fundamental trade-off for transportation is between the cost oftransporting a given product (efficiency) and the speed with which that product is transported (responsiveness). The transportation choiceinfluences other drivers such as inventory and facilities. When supplychain managers think about making transportation decisions, they framethe decision in terms of this trade-off.Good information systems can help a firm improve both its responsiveness and efficiency. The information driver is used to improve theperformance of other drivers and the use of information is based on the strategic position the other drivers support. Accurate information canhelp a firm improve efficiency by decreasing inventory andtransportation costs. Accurate information can improve responsiveness by helping a supply chain better match supply and demand.Difficulty: Moderate4. Explain the role of each of the major drivers of supply chainperformance.Answer: Facilities are the where of the supply chain if we think ofinventory as what is being passed along the supply chain andtransportation as how it is passed along. They are the locations to orfrom which the inventory is transported. Within a facility, inventory is either processed or transformed into another state (manufacturing) or it is stored before being shipped to the next stage (warehousing).Inventory exists in the supply chain because of a mismatch betweensupply and demand. An important role that inventory plays in the supplychain is to increase the amount of demand that can be satisfied byhaving product ready and available when the customer wants it. Anothersignificant role inventory plays is to reduce cost by exploiting anyeconomies of scale that may exist during both production anddistribution. Inventory is spread throughout the supply chain from rawmaterials to work in process to finished goods that suppliers,manufacturers, distributors, and retailers hold.Inventory is a major source of cost in a supply chain and it has a hugeimpact on responsiveness. The location and quantity of inventory canmove the supply chain from one end of the responsiveness spectrum to the other.Inventory also has a significant impact on the material flow time in asupply chain. Material flow time is the time that elapses between thepoint at which Another important area where inventory has a significantimpact is throughput.Inventory and flow time are synonymous in a supply chain. Managersshould use actions that lower the amount of inventory needed withoutincreasing cost or reducing responsiveness, because reduced flow timecan be a significant advantage in a supply chain.Transportation moves product between different stages in a supply chain.Like the other supply chain drivers, transportation has a large impacton both responsiveness and efficiency. Faster transportation, whether in the form of different modes of transportation or different amounts being transported, allows a supply chain to be more responsive but reduces its efficiency. The type of transportation a company uses also affects theinventory and facility locations in the supply chain.Information could be overlooked as a major supply chain driver becauseit does not have a physical presence. Information, however, deeplyaffects every part of the supply chain. Its impact is easy tounderestimate as information affects a supply chain in many differentways. Information serves as the connection between the supply chain’svarious stages, allowing them to coordinate and bring about many of thebenefits of maximizing total supply chain profitability. Information is also crucial to the daily operations of each stage in a supply chain. For instance, a production scheduling system uses information on demand to create a schedule that allows a factory to produce the right products in an efficient manner. A warehouse management system uses information to create visibility of the warehouse’s inventory. The company can then use this information to determine whether new orders can be filled.Difficulty: Hard5. Explain the role of each of the major drivers of supply chainperformance in the competitive strategy.Answer: Facilities and their corresponding capacities to perform theirfunctions are a key driver of supply chain performance in terms ofresponsiveness and efficiency. For example, companies can gain economies of scale when a product is manufactured or stored in only one location;this centralization increases efficiency. The cost reduction, however,comes at the expense of responsiveness, as many of a company’scustomers may be located far from the production facility. The oppositeis also true. Locating facilities close to customers increases thenumber of facilities needed and consequently reduces efficiency. If thecustomer demands and is willing to pay for the responsiveness thathaving numerous facilities adds, however, then this facilities decisionhelps meet the company’s competitive strategy goals.Inventory plays a significant role in a supply chain’s ability tosupport a firm’s competitive strategy. If a firm’s competitivestrategy requires a very high level of responsiveness, a company can use inventory to achieve this responsiveness by locating large amounts ofinventory close to the customer. Conversely, a company can also useinventory to make itself more efficient by reducing inventory throughcentralized stocking. The latter strategy would support a competitivestrategy of being a low-cost producer. The trade-off implicit in theinventory driver is between the responsiveness that results from moreinventory and the efficiency that results from less inventory.The role of transportation in a company’s competitive strategy figuresprominently when the company is considering the target customer’s needs.If a firm’s competitive strategy targets a customer that demands a very high level of responsiveness, and that customer is willing to pay forthis responsiveness, then a firm can use transportation as one driverfor making the supply chain more responsive. The opposite is true aswell. If a company’s competitive strategy targets customers whose maindecision criterion is price, then the company can use transportation tolower the cost of the product at the expense of responsiveness. As acompany may use both inventory and transportation to increaseresponsiveness or efficiency, the optimal decision for the company often means finding the right balance between the two.。
（完整版）供应链管理_第三版_Unit1_习题与答案
（完整版）供应链管理_第三版_Unit1_习题与答案Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved in supplyingcomponents needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate3. The objective of every supply chain is to maximize the overall value generated.Answer: TrueDifficulty: Easy4. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy5. The cycle view of a supply chain holds that the processes in a supply chain aredivided into a series of activities performed at the interface between successivestages.Answer: TrueDifficulty: Moderate6. The push/pull view of a supply chain holds that theprocesses in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy7. The objective of customer order entry is to maintain a record of product receiptand complete payment.Answer: FalseDifficulty: Hard8. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard9. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate10. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy11. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate12. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processesbased on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate13. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy14. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy15. All supply chain activities within a firm belong to one of three macro processes –CRM, ISCM and SRM.Answer: TrueDifficulty: Easy16. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyEssay/Problems1. Explain the 3 decision phases (categories) that must be made in a successfulsupply chain.Answer: The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planningand supply chain operation. Decisions relate to the flow of information, product and funds. The difference between categories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain’s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phasemust work within the constraints established in the strategy phase. Planningdecisions include which markets to supply from which locations, subcontractingof manufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard答：决策的3阶段发生在一个供应链的供应链战略（或设计），供应链与供应链运作。
物流与供应链管理习题
简答题1 供应链---是围绕企业，通过对信息流、物流、资金流旳控制，从采购原材料开始，制成中间产品以及最终产品，最终由销售网络把产品运送到消费者手中，将供应商、制造商、分销商、零售商、直到最终顾客连成一种整体旳功能网链构造模式。
1b 供应链旳特性1.复杂性。
由于供应链节点企业构成旳跨度(层次)不一样，供应链往往由多种、多类型、多地区企业构成，因此供应链构造模式比一般单个企业旳构造模式更为复杂。
2.动态性。
供应链管理因企业战略和适应市场需求变化旳需要，其中旳节点企业需要动态地更新，这就使得供应链具有明显旳动态性。
3.交叉性。
节点企业可以是这个供应链旳组员，同步又是另一种供应链旳组员，众多旳供应链形成交叉构造，增长了协调管理旳难度2 横向一体化：运用企业外部资源迅速响应市场需求，本企业只抓最关键旳东西：产品方向和市场。
至于生产，只抓关键零部件旳制造。
3 供应链合作伙伴关系答：一般是指在供应链内部两个或以上独立旳组员之间形成旳一种协调关系，以保证明现某个特定旳目旳或效益，也就是供应商-制造商关系，或者称为卖主/供应商-买主关系。
4 物流管理与供应链管理旳关系1）.物流管理是指通过物流管理组织对整个物流活动进行计划、组织、指挥、监督、控制、调整工作旳总和。
物流管理是对物流旳计划——实行——评价反复进行旳。
供应链管理旳概念为：“运用计算机网络技术全面规划供应链中旳商流、物流、信息流、资金流等，并进行计划、组织、协调与控制”。
供应链管理旳重要领域有：供应，生产计划，物流，需求，战略性供应商和顾客合作伙伴关系管理，供应链产品需求预测和计划，供应链旳设计，企业内部之间物料供应与需求管理，基于供应链管理旳产品设计与制造管理、生产集成化计划、跟踪和控制，基于供应链旳顾客服务和物流管理，企业间资金流管理，基于Internet ／Intranet旳供应链交互信息管理等。
]2）.两者之间有区别也有联络。
从管理对象上观测，物流管理旳对象是物流活动和与物流活动直接有关旳其他活动。
(完整word版)供应链管理第三版Unit1习题与答案
Chapter 1Un dersta nding the Supply ChainTrue/False1. A supply cha in in cludes only the orga ni zati ons directly in volved in suppl yingcomp onents n eeded for manu facturi ng.An swer: FalseDifficulty: Moderate2. A supply cha in con sists of all parties in volved, directly or in direct ly, in fulfilli nga customer request.An swer: TrueDifficulty: Moderate3. A supply cha in could be more accurately described as a supply n etwork orsupply web.An swer: TrueDifficulty: Moderate4. The objective of every supply cha in is to maximize the overall value gen erated.An swer: TrueDifficulty: Easy5. The objective of every supply cha in is to maximize the value gen erated for themanu facturi ng comp onent of the supply cha in.An swer: FalseDifficulty: Moderate6. Every supply cha in must in clude all 5 stages.An swer: FalseDifficulty: Easy7. The cycle view of a supply cha in holds that the processes in a supply cha in aredivided into a series of activities performed at the in terface betwee n successivestages.An swer: TrueDifficulty: Moderate8. The cycle view of a supply cha in holds that the processes in a supply cha in aredivided into 2 categories depe nding on whether they are in itiated in resp onse to or in an ticipati on of customer orders.An swer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: True Difficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages. Answer: False Difficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders. Answer: True Difficulty: Moderate12. The objective of the customer arrival process is to ensure that orders are quicklyand accurately entered and communicated to other affected supply chainprocesses. Answer: False Difficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: True Difficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment. Answer: False Difficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: True Difficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item. Answer: True Difficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: True Difficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: False Difficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle. Answer: True Difficulty: Hard 22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: True Difficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member ofthe supply chain. Answer: True Difficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiatedin response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain. Answer: False Difficulty:Moderate29. Pull processes may also be referred to as reactive processes. An swer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes. An swer:FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes. An swer:TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes. An swer:FalseDifficulty: Easy33. All supply cha in activities within a firm bel ong to one of three macroprocesses CRM, ISCM and SRM.An swer: TrueDifficulty: Easy34. There is a close conn ecti on betwee n the desig n and man ageme nt ofsupply cha in flows and the success of a supply cha in.An swer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manu facturerse. All of the above are stages withi n a typical supply cha in.An swer: eDifficulty: Easy2.Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Mercha ndiserse. Comp onen t/Raw material suppliersAn swer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b.c. the total profit to be shared across all supply chain stages.the difference between the revenue generated from the customer and the overall cost across the supply chain.d. e. the total revenue generated by the distributor stage of the supply chain. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decision phases?a. b.c.d.e. supply chain strategy/design supply chain planning supply chain operation all of the above a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. b.c.d.e. production scheduling. customer relationship management. supply chain operation.supply chain orientation. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. b. the processes in a supply chain are divided into 2 categories. theprocesses in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders.d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: d Difficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at the lowestpossible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillmente. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the followingexcepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillmente. none of the aboveAnswer: eDifficulty: Moderate22.The processes included in the replenishment cycle include a. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23.The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24.The manufacturing cycle occurs at the a. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the above Answer: cDifficulty: Easy25.The processes involved in the manufacturing cycle include a. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26.The processes involved in the manufacturing cycle include a. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalentto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: b Difficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: d Difficulty: Easy30. The relationship between the manufacturer and supplier during the procurementcycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operationaldecisions, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate. Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate. Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?39.39.40.40.41.41.42.42.43.43. a.b.c.d.e.Internal Relationship Management (IRM)Customer Relationship Management (CRM)External Relationship Management (ERM) SupplyChain Relationship Management (SCRM) none ofthe aboveAnswer: bDifficulty: ModerateSupply chain macro processes include which of the following? a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: ModerateActivities involved in the Customer Relationship Management (CRM) macro process includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning. Answer: cDifficulty: HardActivities involved in the Customer Relationship Management (CRM) macro process include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: a Difficulty: HardActivities involved in the Internal Supply Chain Management (ISCM) macro process includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: b Difficulty: HardActivities involved in the Internal Supply Chain Management (ISCM) macro process include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply pla nning.d. dema nd pla nning.e. order man ageme nt. An swer: eDifficulty: Hard44.Activities in volved in the Supplier Relati on ship Man ageme nt (SRM)macro process in cludea. pla nning of in ter nal product ion and storage.b. order fulfillme nt.c. supply pla nning.d. supplier evaluati on a ndselect ion.e. order man ageme nt.An swer: dDifficulty: Moderate45. Activities in volved in the Supplier Relati on ship Man ageme nt (SRM)macro process in clude all of the follow ing excepta. n egotiati on of supply terms.b. desig n collaborati on.c. supply pla nning.d. supplier evaluati on and select ion.e. supply collaborati on.An swer: cDifficulty: Hard46.The phe nomenal success of 7-Eleve n Japa n is attributed toa. being in the right place at the right time.b. its supply cha in desig n and man ageme nt ability.c. hav ing 9000 locati ons.d. serv ing fresh food.e. none of the aboveAn swer: bDifficulty: Moderate47.A key issue facing Toyota isa. develop ing an in ter net market ing system.b. whether to specialize in a particular market.c. desig n of its global producti on and distributi on n etwork.d. how to impleme nt model cha nges.e. all of the aboveAn swer: cDifficulty: HardEssav/ProblemsExpla in the 3 decisi on phases (categories) that must be made in a successful 1.supply cha in.Answer : The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planning and supply chain operation. Decisions relate to the flow of information, product and funds. The difference betweencategories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain ' s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phase must work within the constraints established in the strategy phase. Planning decisionsinclude which markets to supply from which locations, subcontracting ofmanufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cycles between the 5 different stages of a supply chain. The cycles are the customer order cycle,replenishment cycle, manufacturing cycle and procurement cycle. The customerorder cycle occurs at the customer/retailer interface and includes all processesdirectly involved in receiving and filling the customer. The replenishment cycleoccurs at the retailer/distributor interface and includes all processes involved inreplenishing retailer inventory. The manufacturing cycle typically occurs at thedistributor/manufacturer (or retailer/manufacturer) interface and includes allprocesses involved in replenishing distributor (or retailer) inventory. Theprocurement cycle occurs at the manufacturer/supplier interface and includes allprocesses necessary to ensure that the materials are available for manufacturing according to schedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processesinto two categories based on whether they are executed in response to acustomer order or in anticipation of customer orders. Pull processes are initiatedin response to a customer order. Push processes are initiated and performed inanticipation of customer orders. The push/pull boundary separates pushprocesses from pull processes. This view is very useful when consideringstrategic decisions relating to supply chain design, because it forces a moreglobal consideration of supply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macroprocesses which are Customer Relationship Management (CRM), Internal Supply Chain Management (ISCM), and Supplier Relationship Management (SRM).Customer Relationship Management (CRM) includes all processes that focus onthe interface between the firm and its customers such as marketing, sales, callcenter management and order management. Internal Supply Chain Management (ISCM) includes all processes that are internal to the firm such as preparation ofdemand and supply plans, preparation of inventory management policies, orderfulfillment and planning of capacity. Supplier Relationship Management (SRM)includes all processes that focus on the interface between a firm and its suppliers such as evaluation and selection of suppliers, negotiation of supply terms andcommunication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a close connectionbetween the design and management of supply chain flows (product, information, and cash) and the success of a supply chain. The success of many companiescan be directly traced to the design and management of an appropriate supplychain. The failure of many businesses can be linked directly to their inability toeffectively design and manage supply chain flows.Difficulty: Moderate。
供应链管理-第三版-Unit1-习题与答案
供应链管理-第三版-Unit1-习题与答案Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved insupplying components needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly,in fulfilling a customer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate4. The objective of every supply chain is to maximize the overall valuegenerated.Answer: TrueDifficulty: Easy5. The objective of every supply chain is to maximize the value generatedfor the manufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7. The cycle view of a supply chain holds that the processes in a supplychain are divided into a series of activities performed at the interface between successive stages. Answer: TrueDifficulty: Moderate8. The cycle view of a supply chain holds that the processes in a supplychain are divided into 2 categories depending on whether they areinitiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in asupply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy10. The push/pull view of a supply chain holds that the processes in asupply chain are divided into a series of activities performed at theinterface between successive stages.Answer: FalseDifficulty: Easy11. The objective of the customer arrival process is to maximize theconversion of customer arrivals to customer orders.Answer: TrueDifficulty: Moderate12. The objective of the customer arrival process is to ensure that ordersare quickly and accurately entered and communicated to other affectedsupply chain processes.Answer: FalseDifficulty: Moderate13. The objective of customer order entry is to ensure that orders arequickly and accurately entered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14. The objective of customer order entry is to maintain a record of productreceipt and complete payment.Answer: FalseDifficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out ofstock of a particular item.Answer: TrueDifficulty: Hard18. The replenishment cycle is initiated when customers load items intendedfor purchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21. The production scheduling process in the manufacturing cycle is similarto the order entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similarto the order fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when consideringoperational decisions, because it specifies the roles andresponsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate26. The cycle view of the supply chain is useful when consideringoperational decisions, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when consideringstrategic decisions relating to supply chain design, because itcategorizes processes based on whether they are initiated in response to or in anticipation of customer orders. Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when consideringstrategic decisions relating to supply chain design, because itspecifies the roles and responsibilities of each member of the supplychain.Answer: FalseDifficulty: Moderate29. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33. All supply chain activities within a firm belong to one of three macroprocesses – CRM, ISCM and SRM.Answer: TrueDifficulty: Easy34. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturerse. All of the above are stages within a typical supply chain. Answer: eDifficulty: Easy2. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Merchandiserse. Component/Raw material suppliersAnswer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages ofthe supply chain.b. the total profit to be shared across all supply chain stages.c. the difference between the revenue generated from the customer and the overall cost across the supply chain.d. the total revenue generated by the distributor stage of thesupply chain.e. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decision phases?a. supply chain strategy/designb. supply chain planningc. supply chain operationd. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. production scheduling.b. customer relationship management.c. supply chain operation.d. supply chain orientation.e. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. the processes in a supply chain are divided into 2 categories.b. the processes in a supply chain are divided into a series of activities performed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customer order.d. all processes in a supply chain are performed in anticipation of customer orders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activities performed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customer order.c. all response in a supply chain are performed in anticipation of customer orders.d. the processes in a supply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.e. None of the above are true.Answer: dDifficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at the lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at the lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchase and the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at the lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchase and the retailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takes ownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the following excepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. none of the aboveAnswer: eDifficulty: Moderate22. The processes included in the replenishment cycle includea. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23. The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24. The manufacturing cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: cDifficulty: Easy25. The processes involved in the manufacturing cycle includea. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26. The processes involved in the manufacturing cycle includea. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalent to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: bDifficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: dDifficulty: Easy30. The relationship between the manufacturer and supplier during the procurement cycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operational decisions, becausea. it categorizes processes based on whether they are initiated inresponse to or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supply chain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategic decisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supply chain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. Customer Relationship Management (CRM)c. External Relationship Management (ERM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: bDifficulty: Moderate39. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: Moderate40. Activities involved in the Customer Relationship Management (CRM) macro process includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning.Answer: cDifficulty: Hard41. Activities involved in the Customer Relationship Management (CRM) macro process include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: aDifficulty: Hard42. Activities involved in the Internal Supply Chain Management (ISCM) macro process includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: bDifficulty: Hard43. Activities involved in the Internal Supply Chain Management (ISCM) macro process include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply planning.d. demand planning.e. order management.Answer: eDifficulty: Hard44. Activities involved in the Supplier Relationship Management (SRM) macro process includea. planning of internal production and storage.b. order fulfillment.c. supply planning.d. supplier evaluation and selection.e. order management.Answer: dDifficulty: Moderate45. Activities involved in the Supplier Relationship Management (SRM) macro process include all of the following excepta. negotiation of supply terms.b. design collaboration.c. supply planning.d. supplier evaluation and selection.e. supply collaboration.Answer: cDifficulty: Hard46. The phenomenal success of 7-Eleven Japan is attributed toa. being in the right place at the right time.b. its supply chain design and management ability.c. having 9000 locations.d. serving fresh food.e. none of the aboveAnswer: bDifficulty: Moderate47. A key issue facing Toyota isa. developing an internet marketing system.b. whether to specialize in a particular market.c. design of its global production and distribution network.d. how to implement model changes.e. all of the aboveAnswer: cDifficulty: HardEssay/Problems1. Explain the 3 decision phases (categories) that must be made in asuccessful supply chain.Answer: The 3 decision phases that occur within a supply chain aresupply chain strategy (or design), supply chain planning and supplychain operation. Decisions relate to the flow of information, productand funds. The difference between categories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a company determines what the chain’s configurations will be, how resources will be allocated, and whatprocesses each stage will perform. This will establish the structure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning。
供应链管理(第三版)章节练习题题库及答案
供应链管理（第三版）章节练习题题库及答案第一章供应链认知（一）判断题（1）供应链不仅是一条连接供应商到用户的物料链、信息链、资金链，而且还是一条增值链。
（T ）（2）传统管理模式是以规模化需求和区域性的卖方市场为决策背景，通过规模效应降低成本，获得效益。
（ F ）（3）供应链管理这一名词最早出现于20世纪80年代，最初是由咨询业提出的。
（T ）（4）让最终顾客更满意是供应链全体成员的共同目标,顾客满意的实质是顾客获得超出他们承担的产品价格以上的那部分“价值”。
（T ）（5）供应链管理是以同步化、集成化生产计划为指导，以各种信息技术为支持，尤其以Internet/Intranet为依托。
（T ）（6）供应链管理整体成本最小化意味着每个节点企业的成本都是最小。
（ F ）（7）从成本方面来看，供应链管理是通过注重产品最终成本来优化供应链的。
（T ）（8）由于供应链节点企业有一个共同的追求目标，所以它们之间不再有竞争性。
（F ）（9）供应链管理中的“零库存”就是指节点企业的库存为零。
（ F ）（10）从系统的观点出发，改进服务、缩短时间、提高品质与减少库存、降低成本是可以兼得的。
（T ）二、单选题1、供应链是（C）结构。
A、直链B、支链C、网链D、环状2、供应链节点企业之间是一种（A ）关系。
A、需求与供应B、支配C、平等D、利益3、供应链管理因企业战略和适应市场需求变化的需要，链上节点企业需要动态地更新，这就使得供应链具有明显的（B ）。
A、复杂性B、动态性C、交叉性D、灵活性4、从20世纪80年代初到20世纪90年代初供应链管理处于（A ）。
A、初级阶段B、发展阶段C、成熟阶段D、建设阶段5、按照道格拉斯·兰伯特的思想，企业主动召回有问题的已售商品，属于供应链业务流程的（ B ）程序？A、订单配送B、反向物流（回流）C、需求管理D、制造流程管理三、多选题1、传统“纵向一体化”管理模式存在的弊端有（ABCD ）。
供应链管理第三版Unit1习题与答案讲课讲稿
Chapter 1Un dersta nding the Supply ChainTrue/False1. A supply cha in in cludes only the orga ni zati ons directly in volved in suppl yingcomp onents n eeded for manu facturi ng.An swer: FalseDifficulty: Moderate2. A supply cha in con sists of all parties in volved, directly or in direct ly, in fulfilli nga customer request.An swer: TrueDifficulty: Moderate3. A supply cha in could be more accurately described as a supply n etwork orsupply web.An swer: TrueDifficulty: Moderate4. The objective of every supply cha in is to maximize the overall value gen erated.An swer: TrueDifficulty: Easy5. The objective of every supply cha in is to maximize the value gen erated for themanu facturi ng comp onent of the supply cha in.An swer: FalseDifficulty: Moderate6. Every supply cha in must in clude all 5 stages.An swer: FalseDifficulty: Easy7. The cycle view of a supply cha in holds that the processes in a supply cha in aredivided into a series of activities performed at the in terface betwee n successivestages.An swer: TrueDifficulty: Moderate8. The cycle view of a supply cha in holds that the processes in a supply cha in aredivided into 2 categories depe nding on whether they are in itiated in resp onse to or in an ticipati on of customer orders.An swer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in a supply chainare divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: True Difficulty: Easy10. The push/pull view of a supply chain holds that the processes in a supply chainare divided into a series of activities performed at the interface betweensuccessive stages. Answer: False Difficulty: Easy11. The objective of the customer arrival process is to maximize the conversion ofcustomer arrivals to customer orders.Answer: True Difficulty: Moderate12. The objective of the customer arrival process is to ensure that orders are quicklyand accurately entered and communicated to other affected supply chainprocesses. Answer: False Difficulty: Moderate13. The objective of customer order entry is to ensure that orders are quickly andaccurately entered and communicated to other affected supply chain processes.Answer: True Difficulty: Moderate14. The objective of customer order entry is to maintain a record of product receiptand complete payment. Answer: False Difficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: True Difficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out of stock of aparticular item. Answer: True Difficulty: Hard18. The replenishment cycle is initiated when customers load items intended forpurchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: True Difficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: False Difficulty: Moderate21. The production scheduling process in the manufacturing cycle is similar to theorder entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similar to theorder fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: True Difficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when considering operationaldecisions, because it specifies the roles and responsibilities of each member ofthe supply chain. Answer: True Difficulty: Moderate26. The cycle view of the supply chain is useful when considering operationaldecisions, because it categorizes processes based on whether they are initiatedin response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, because it specifies the roles andresponsibilities of each member of the supply chain. Answer: False Difficulty:Moderate29. Pull processes may also be referred to as reactive processes. An swer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes. An swer:FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes. An swer:TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes. An swer:FalseDifficulty: Easy33. All supply cha in activities within a firm bel ong to one of three macroprocesses CRM, ISCM and SRM.An swer: TrueDifficulty: Easy34. There is a close conn ecti on betwee n the desig n and man ageme nt ofsupply cha in flows and the success of a supply cha in.An swer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manu facturerse. All of the above are stages withi n a typical supply cha in.An swer: eDifficulty: Easy2.Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Mercha ndiserse. Comp onen t/Raw material suppliersAn swer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages of the supplychain.b.c. the total profit to be shared across all supply chain stages.the difference between the revenue generated from the customer and the overall cost across the supply chain.d. e. the total revenue generated by the distributor stage of the supply chain. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the following decision phases?a. b.c.d.e. supply chain strategy/design supply chain planning supply chain operation all of the above a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. b.c.d.e. production scheduling. customer relationship management. supply chain operation.supply chain orientation. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. b. the processes in a supply chain are divided into 2 categories. theprocesses in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.c. all processes in a supply chain are initiated in response to a customerorder.d. all processes in a supply chain are performed in anticipation of customerorders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series of activitiesperformed at the interface between successive stages.b. all processes in a supply chain are initiated in response to a customerorder.c. all response in a supply chain are performed in anticipation of customerorders.d. the processes in a supply chain are divided into 2 categories dependingon whether they are initiated in response to or in anticipation of customerorders.e. None of the above are true.Answer: d Difficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date at thelowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date at the lowestpossible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered and communicatedto other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices and makes adecision regarding a purchase.b. the customer informing the retailer of what they want to purchase and theretailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillmente. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of the followingexcepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillmente. none of the aboveAnswer: eDifficulty: Moderate22.The processes included in the replenishment cycle include a. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23.The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24.The manufacturing cycle occurs at the a. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the above Answer: cDifficulty: Easy25.The processes involved in the manufacturing cycle include a. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26.The processes involved in the manufacturing cycle include a. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similar to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle is equivalentto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: bDifficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: d Difficulty: Easy30. The relationship between the manufacturer and supplier during the procurementcycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when considering operationaldecisions, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when considering strategicdecisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated in responseto or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of the supplychain.c. it clearly defines the processes involved and the owners of each process.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pull processes?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate. Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about push processes?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate. Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?39.39.40.40.41.41.42.42.43.43. a.b.c.d.e.Internal Relationship Management (IRM)Customer Relationship Management (CRM)External Relationship Management (ERM) SupplyChain Relationship Management (SCRM) none ofthe aboveAnswer: bDifficulty: ModerateSupply chain macro processes include which of the following? a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: ModerateActivities involved in the Customer Relationship Management (CRM) macro process includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning. Answer: c Difficulty: HardActivities involved in the Customer Relationship Management (CRM) macro process include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: a Difficulty: HardActivities involved in the Internal Supply Chain Management (ISCM) macro process includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: bDifficulty: HardActivities involved in the Internal Supply Chain Management (ISCM) macro process include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply pla nning.d. dema nd pla nning.e. order man agementAn swer: eDifficulty: Hard44. Activities in volved in the Supplier Relati on ship Man ageme nt (SRM) macro process in cludea. pla nning of in ter nal product ion andstorageb. order fulfillme nt.c. supply pla nning.d. supplier evaluati on and select ion.e. order man ageme nt.An swer: dDifficulty: Moderate45. Activities in volved in the Supplier Relati on ship Man ageme nt (SRM) macroprocess in clude all of the follow ing excepta. n egotiati on of supply terms.b. desig n collaborati on.c. supply pla nning.d. supplier evaluati on and selection.e. supply collaborati on.An swer: cDifficulty: Hard46. The phe nomenal success of 7-Eleve n Japa n is attributed toa. being in the right place at the right time.b. its supply cha in desig n and man ageme nt ability.c. hav ing 9000 locati ons.d. serv ing fresh food.e. none of the aboveAn swer: bDifficulty: Moderate47. A key issue facing Toyota isa. develop ing an in ter net market ing system.b. whether to specialize in a particular market.c. desig n of its global producti on and distributi on n etwork.d. how to impleme nt model cha nges.e. all of the aboveAn swer: cDifficulty: HardEssay/Problems1. Expla in the 3 decisi on phases (categories) that must be made in a successfulsupply cha in.Answer : The 3 decision phases that occur within a supply chain are supply chain strategy (or design), supply chain planning and supply chain operation. Decisions relate to the flow of information, product and funds. The difference betweencategories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a companydetermines what the chain ' s configurations will be, how resources will beallocated, and what processes each stage will perform. This will establish thestructure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planning phase must work within the constraints established in the strategy phase. Planning decisionsinclude which markets to supply from which locations, subcontracting ofmanufacturing, inventory policies and timing and size of marketing promotions.The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4 cycles between the 5 different stages of a supply chain. The cycles are the customer order cycle,replenishment cycle, manufacturing cycle and procurement cycle. The customerorder cycle occurs at the customer/retailer interface and includes all processesdirectly involved in receiving and filling the customer. The replenishment cycleoccurs at the retailer/distributor interface and includes all processes involved inreplenishing retailer inventory. The manufacturing cycle typically occurs at thedistributor/manufacturer (or retailer/manufacturer) interface and includes allprocesses involved in replenishing distributor (or retailer) inventory. Theprocurement cycle occurs at the manufacturer/supplier interface and includes allprocesses necessary to ensure that the materials are available for manufacturing according to schedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chain processesinto two categories based on whether they are executed in response to acustomer order or in anticipation of customer orders. Pull processes are initiatedin response to a customer order. Push processes are initiated and performed inanticipation of customer orders. The push/pull boundary separates pushprocesses from pull processes. This view is very useful when consideringstrategic decisions relating to supply chain design, because it forces a moreglobal consideration of supply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macroprocesses which are Customer Relationship Management (CRM), Internal Supply Chain Management (ISCM), and Supplier Relationship Management (SRM).Customer Relationship Management (CRM) includes all processes that focus onthe interface between the firm and its customers such as marketing, sales, callcenter management and order management. Internal Supply Chain Management (ISCM) includes all processes that are internal to the firm such as preparation ofdemand and supply plans, preparation of inventory management policies, orderfulfillment and planning of capacity. Supplier Relationship Management (SRM)includes all processes that focus on the interface between a firm and its suppliers such as evaluation and selection of suppliers, negotiation of supply terms andcommunication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a close connectionbetween the design and management of supply chain flows (product, information, and cash) and the success of a supply chain. The success of many companiescan be directly traced to the design and management of an appropriate supplychain. The failure of many businesses can be linked directly to their inability toeffectively design and manage supply chain flows.Difficulty: Moderate。
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Chapter 1Understanding the Supply ChainTrue/False1. A supply chain includes only the organizations directly involved insupplying components needed for manufacturing.Answer: FalseDifficulty: Moderate2. A supply chain consists of all parties involved, directly or indirectly,in fulfilling a customer request.Answer: TrueDifficulty: Moderate3. A supply chain could be more accurately described as a supply network orsupply web.Answer: TrueDifficulty: Moderate4. The objective of every supply chain is to maximize the overall valuegenerated.Answer: TrueDifficulty: Easy5. The objective of every supply chain is to maximize the value generatedfor the manufacturing component of the supply chain.Answer: FalseDifficulty: Moderate6. Every supply chain must include all 5 stages.Answer: FalseDifficulty: Easy7. The cycle view of a supply chain holds that the processes in a supplychain are divided into a series of activities performed at the interface between successive stages.Answer: TrueDifficulty: Moderate8. The cycle view of a supply chain holds that the processes in a supplychain are divided into 2 categories depending on whether they areinitiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate9. The push/pull view of a supply chain holds that the processes in asupply chain are divided into 2 categories depending on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Easy10. The push/pull view of a supply chain holds that the processes in asupply chain are divided into a series of activities performed at theinterface between successive stages.Answer: FalseDifficulty: Easy11. The objective of the customer arrival process is to maximize theconversion of customer arrivals to customer orders.Answer: TrueDifficulty: Moderate12. The objective of the customer arrival process is to ensure that ordersare quickly and accurately entered and communicated to other affectedsupply chain processes.Answer: FalseDifficulty: Moderate13. The objective of customer order entry is to ensure that orders arequickly and accurately entered and communicated to other affected supply chain processes.Answer: TrueDifficulty: Moderate14. The objective of customer order entry is to maintain a record of productreceipt and complete payment.Answer: FalseDifficulty: Hard15. The replenishment cycle occurs at the retailer/distributor interface.Answer: TrueDifficulty: Hard16. The replenishment cycle occurs at the distributor/manufacturer interface.Answer: FalseDifficulty: Hard17. The replenishment cycle is initiated when a supermarket runs out ofstock of a particular item.Answer: TrueDifficulty: Hard18. The replenishment cycle is initiated when customers load items intendedfor purchase into their carts.Answer: FalseDifficulty: Hard19. The manufacturing cycle occurs at the distributor/manufacturer interface.Answer: TrueDifficulty: Moderate20. The manufacturing cycle occurs at the manufacturer/supplier interface.Answer: FalseDifficulty: Moderate21. The production scheduling process in the manufacturing cycle is similarto the order entry process in the replenishment cycle.Answer: TrueDifficulty: Hard22. The production scheduling process in the manufacturing cycle is similarto the order fulfillment process in the replenishment cycle.Answer: FalseDifficulty: Hard23. The procurement cycle occurs at the manufacturer/supplier interface.Answer: TrueDifficulty: Easy24. The procurement cycle occurs at the retailer/distributor interface.Answer: FalseDifficulty: Easy25. The cycle view of the supply chain is useful when consideringoperational decisions, because it specifies the roles andresponsibilities of each member of the supply chain.Answer: TrueDifficulty: Moderate26. The cycle view of the supply chain is useful when consideringoperational decisions, because it categorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: FalseDifficulty: Moderate27. The push/pull view of the supply chain is useful when consideringstrategic decisions relating to supply chain design, because itcategorizes processes based on whether they are initiated in response to or in anticipation of customer orders.Answer: TrueDifficulty: Moderate28. The push/pull view of the supply chain is useful when consideringstrategic decisions relating to supply chain design, because itspecifies the roles and responsibilities of each member of the supplychain.Answer: FalseDifficulty: Moderate29. Pull processes may also be referred to as reactive processes.Answer: TrueDifficulty: Easy30. Pull processes may also be referred to as speculative processes.Answer: FalseDifficulty: Easy31. Push processes may also be referred to as speculative processes.Answer: TrueDifficulty: Easy32. Push processes may also be referred to as reactive processes.Answer: FalseDifficulty: Easy33. All supply chain activities within a firm belong to one of three macroprocesses – CRM, ISCM and SRM.Answer: TrueDifficulty: Easy34. There is a close connection between the design and management of supplychain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice1. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Manufacturerse. All of the above are stages within a typical supply chain.Answer: eDifficulty: Easy2. Which of the following is not a stage within a typical supply chain?a. Customersb. Retailersc. Wholesalers/Distributorsd. Merchandiserse. Component/Raw material suppliersAnswer: dDifficulty: Easy3. Supply chain profitability isa. not correlated to the value generated by the various stages ofthe supply chain.b. the total profit to be shared across all supply chain stages.c. the difference between the revenue generated from the customerand the overall cost across the supply chain.d. the total revenue generated by the distributor stage of thesupply chain.e. b and c onlyAnswer: eDifficulty: Difficult4. Successful supply chain management requires which of the followingdecision phases?a. supply chain strategy/designb. supply chain planningc. supply chain operationd. all of the abovee. a and b onlyAnswer: dDifficulty: Moderate5. The decision phases in a supply chain includea. production scheduling.b. customer relationship management.c. supply chain operation.d. supply chain orientation.e. all of the aboveAnswer: cDifficulty: Moderate6. The cycle view of a supply chain holds thata. the processes in a supply chain are divided into 2 categories.b. the processes in a supply chain are divided into a series ofactivities performed at the interface between successive stages.c. all processes in a supply chain are initiated in response to acustomer order.d. all processes in a supply chain are performed in anticipation ofcustomer orders.e. None of the above are true.Answer: bDifficulty: Moderate7. The push/pull view of a supply chain holds thata. the processes in a supply chain are divided into a series ofactivities performed at the interface between successive stages.b. all processes in a supply chain are initiated in response to acustomer order.c. all response in a supply chain are performed in anticipation ofcustomer orders.d. the processes in a supply chain are divided into 2 categoriesdepending on whether they are initiated in response to or inanticipation of customer orders.e. None of the above are true.Answer: dDifficulty: Moderate8. Which of the following is not a cycle in the supply chain cycle view?a. Analysis cycleb. Customer order cyclec. Replenishment cycled. Manufacturing cyclee. Procurement cycleAnswer: aDifficulty: Moderate9. Which of the following is not a cycle in the supply chain cycle view?a. Customer order cycleb. Replenishment cyclec. Manufacturing cycled. Procurement cyclee. All of the above are part of the supply chain cycle view.Answer: eDifficulty: Moderate10. The customer order cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: aDifficulty: Easy11. Which of the following is not a process in the customer order cycle?a. Customer arrivalb. Customer qualificationc. Customer order entryd. Customer order fulfillmente. Customer order receivingAnswer: bDifficulty: Moderate12. Customer arrival refers toa. the point in time when the customer has access to choices andmakes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchaseand the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: aDifficulty: Moderate13. The objective of the customer arrival process is toa. get the correct orders to customers by the promised due date atthe lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered andcommunicated to other affected supply chain processes.e. none of the aboveAnswer: cDifficulty: Easy14. Customer order entry isa. the point in time when the customer has access to choices andmakes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchaseand the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: bDifficulty: Moderate15. The objective of customer order entry is toa. get the correct orders to customers by the promised due date atthe lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered andcommunicated to other affected supply chain processes.e. none of the aboveAnswer: dDifficulty: Easy16. Customer order fulfillment refers toa. the point in time when the customer has access to choices andmakes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchaseand the retailer allocating product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: cDifficulty: Moderate17. The objective of customer order fulfillment is toa. get the correct orders to customers by the promised due date atthe lowest possible cost.b. maintain a record of product receipt and complete payment.c. maximize the conversion of customer arrivals to customer orders.d. ensure that orders are quickly and accurately entered andcommunicated to other affected supply chain processes.e. none of the aboveAnswer: aDifficulty: Easy18. Customer order receiving isa. the point in time when the customer has access to choices andmakes a decision regarding a purchase.b. the customer informing the retailer of what they want to purchaseand the retailer allocates product to the customer.c. the process where product is prepared and sent to the customer.d. the process where the customer receives the product and takesownership.e. none of the aboveAnswer: dDifficulty: Moderate19. The replenishment cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: bDifficulty: Easy20. The processes involved in the replenishment cycle includea. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. all of the aboveAnswer: eDifficulty: Moderate21. The processes included in the replenishment cycle include all of thefollowing excepta. retail order receiving.b. retail order entry.c. retail order trigger.d. retail order fulfillment.e. none of the aboveAnswer: eDifficulty: Moderate22. The processes included in the replenishment cycle includea. order arrival.b. production scheduling.c. retail trigger.d. manufacturing.e. receiving.Answer: cDifficulty: Moderate23. The replenishment cycle is initiated whena. the customer walks into the supermarket.b. the customer calls a mail order telemarketing center.c. customers load items intended for purchase into their carts.d. a supermarket runs out of stock of a particular item.e. a product is received into stock at a store.Answer: dDifficulty: Hard24. The manufacturing cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: cDifficulty: Easy25. The processes involved in the manufacturing cycle includea. receiving.b. manufacturing and shipping.c. production scheduling.d. order arrival.e. all of the aboveAnswer: eDifficulty: Moderate26. The processes involved in the manufacturing cycle includea. order trigger.b. production scheduling.c. order fulfillment.d. order entry.e. manufacturing order analysis.Answer: bDifficulty: Moderate27. The production scheduling process in the manufacturing cycle is similarto thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: cDifficulty: Hard28. The manufacturing and shipping process in the manufacturing cycle isequivalent to thea. order receiving process in the replenishment cycle.b. order fulfillment process in the replenishment cycle.c. order entry process in the replenishment cycle.d. order trigger process in the replenishment cycle.e. none of the aboveAnswer: bDifficulty: Hard29. The procurement cycle occurs at thea. customer/retailer interface.b. retailer/distributor interface.c. distributor/manufacturer interface.d. manufacturer/supplier interface.e. none of the aboveAnswer: dDifficulty: Easy30. The relationship between the manufacturer and supplier during theprocurement cycle is very similar to the relationship betweena. customer and retailer.b. retailer and distributor.c. retailer and manufacturer.d. distributor and manufacturer.e. manufacturer and customer.Answer: dDifficulty: Moderate31. The cycle view of the supply chain is useful when consideringoperational decisions, becausea. it categorizes processes based on whether they are initiated inresponse to or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of thesupply chain.c. processes are identified as either reactive or speculative.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: bDifficulty: Hard32. The push/pull view of the supply chain is useful when consideringstrategic decisions relating to supply chain design, becausea. it categorizes processes based on whether they are initiated inresponse to or in anticipation of customer orders.b. it specifies the roles and responsibilities of each member of thesupply chain.c. it clearly defines the processes involved and the owners of eachprocess.d. it focuses on processes that are external to the firm.e. it focuses on processes that are internal to the firm.Answer: aDifficulty: Hard33. Which of the following statements about pull processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: dDifficulty: Easy34. Which of the following is not an accurate statement about pullprocesses?a. May also be referred to as speculative processes.b. Execution is initiated in response to a customer order.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: aDifficulty: Easy35. Which of the following statements about push processes is accurate?a. May also be referred to as speculative processes.b. Execution is initiated in response to customer orders.c. At the time of execution, demand is known with certainty.d. May also be referred to as reactive processes.e. None of the above are accurate.Answer: aDifficulty: Easy36. Which of the following is not an accurate statement about pushprocesses?a. May also be referred to as speculative processes.b. Execution is initiated in anticipation of customer orders.c. At the time of execution, demand must be forecast.d. May also be referred to as reactive processes.e. All of the above are accurate.Answer: dDifficulty: Easy37. Supply chain macro processes include which of the following?a. Customer Relationship Management (CRM)b. Internal Supply Chain Management (ISCM)c. Supplier Relationship Management (SRM)d. all of the abovee. none of the aboveAnswer: dDifficulty: Easy38. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. Customer Relationship Management (CRM)c. External Relationship Management (ERM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: bDifficulty: Moderate39. Supply chain macro processes include which of the following?a. Internal Relationship Management (IRM)b. External Relationship Management (ERM)c. Supplier Relationship Management (SRM)d. Supply Chain Relationship Management (SCRM)e. none of the aboveAnswer: cDifficulty: Moderate40. Activities involved in the Customer Relationship Management (CRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. marketing.d. supply planning.e. demand planning.Answer: cDifficulty: Hard41. Activities involved in the Customer Relationship Management (CRM) macroprocess include all of the following excepta. demand planning.b. marketing.c. sales.d. order management.e. call center management.Answer: aDifficulty: Hard42. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess includea. marketing.b. order fulfillment.c. sales.d. order management.e. call center management.Answer: bDifficulty: Hard43. Activities involved in the Internal Supply Chain Management (ISCM) macroprocess include all of the following excepta. planning of internal production and storage.b. order fulfillment.c. supply planning.d. demand planning.e. order management.Answer: eDifficulty: Hard44. Activities involved in the Supplier Relationship Management (SRM) macroprocess includea. planning of internal production and storage.b. order fulfillment.c. supply planning.d. supplier evaluation and selection.e. order management.Answer: dDifficulty: Moderate45. Activities involved in the Supplier Relationship Management (SRM) macroprocess include all of the following excepta. negotiation of supply terms.b. design collaboration.c. supply planning.d. supplier evaluation and selection.e. supply collaboration.Answer: cDifficulty: Hard46. The phenomenal success of 7-Eleven Japan is attributed toa. being in the right place at the right time.b. its supply chain design and management ability.c. having 9000 locations.d. serving fresh food.e. none of the aboveAnswer: bDifficulty: Moderate47. A key issue facing Toyota isa. developing an internet marketing system.b. whether to specialize in a particular market.c. design of its global production and distribution network.d. how to implement model changes.e. all of the aboveAnswer: cDifficulty: HardEssay/Problems1. Explain the 3 decision phases (categories) that must be made in asuccessful supply chain.Answer: The 3 decision phases that occur within a supply chain aresupply chain strategy (or design), supply chain planning and supplychain operation. Decisions relate to the flow of information, productand funds. The difference between categories depends upon the frequency of each decision and the time frame over which it has an impact. During the supply chain strategy phase, a company determines what the chain’s configurations will be, how resources will be allocated, and whatprocesses each stage will perform. This will establish the structure of the supply chain for several years. Supply chain planning deals withdecisions with a time frame from 3 months up to a year. The planningphase must work within the constraints established in the strategy phase. Planning decisions include which markets to supply from which locations, subcontracting of manufacturing, inventory policies and timing and size of marketing promotions. The supply chain operation phase operates on a weekly or daily time horizon and deals with decisions concerning individual customer orders.Difficulty: Hard2. Describe the cycle view of the processes within a supply chain.Answer: The cycle view divides the supply chain into a series of 4cycles between the 5 different stages of a supply chain. The cycles are the customer order cycle, replenishment cycle, manufacturing cycle andprocurement cycle. The customer order cycle occurs at thecustomer/retailer interface and includes all processes directly involved in receiving and filling the customer. The replenishment cycle occurs at the retailer/distributor interface and includes all processes involvedin replenishing retailer inventory. The manufacturing cycle typicallyoccurs at the distributor/manufacturer (or retailer/manufacturer)interface and includes all processes involved in replenishingdistributor (or retailer) inventory. The procurement cycle occurs at the manufacturer/supplier interface and includes all processes necessary to ensure that the materials are available for manufacturing according toschedule.Difficulty: Moderate3. Explain the push/pull view of the processes within a supply chain.Answer: The push/pull view of the supply chain divides supply chainprocesses into two categories based on whether they are executed inresponse to a customer order or in anticipation of customer orders. Pull processes are initiated in response to a customer order. Push processes are initiated and performed in anticipation of customer orders. Thepush/pull boundary separates push processes from pull processes. Thisview is very useful when considering strategic decisions relating tosupply chain design, because it forces a more global consideration ofsupply chain processes as they relate to the customer.Difficulty: Moderate4. Explain the three macro processes within a supply chain.Answer: All processes within a supply chain can be classified into three macro processes which are Customer Relationship Management (CRM),Internal Supply Chain Management (ISCM), and Supplier RelationshipManagement (SRM). Customer Relationship Management (CRM) includes allprocesses that focus on the interface between the firm and its customers such as marketing, sales, call center management and order management.InternalSupply Chain Management (ISCM) includes all processes that are internal to the firm such as preparation of demand and supply plans, preparation of inventory management policies, order fulfillment and planning ofcapacity. Supplier Relationship Management (SRM) includes all processes that focus on the interface between a firm and its suppliers such asevaluation and selection of suppliers, negotiation of supply terms and communication regarding new products and orders.Difficulty: Moderate5. Explain why supply chain flows are important.Answer: Supply chain flows are important, because there is a closeconnection between the design and management of supply chain flows(product, information, and cash) and the success of a supply chain. The success of many companies can be directly traced to the design andmanagement of an appropriate supply chain. The failure of manybusinesses can be linked directly to their inability to effectivelydesign and manage supply chain flows.Difficulty: Moderate（注：可编辑下载，若有不当之处，请指正，谢谢!）。