跨文化交际整理版
《跨文化交际》主要内容梳理.共28页文档

xiexie! 38、我这个人走得很慢,但是我从不后退。——亚伯拉罕·林肯
39、勿问成功的秘诀为何,且尽全力做你应该做的事吧。——美华纳
40、学而不思则罔,思而不学则殆。——孔子
《跨文化交际》主要内容梳理.
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26、我们像鹰一样,生来就是自由的 ,但是 为了生 存,我 们不得 不为自 己编织 一个笼 子,然 后把自 己关在 里面。 ——博 莱索
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27、法律如果不讲道理,即使延续时 间再长 ,也还 是没有 制约力 的。— —爱·科 克
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28、好法律是由坏风俗创造出来的。 ——马 克罗维 乌斯
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29、在一切能够接受法律支配的人类 的状态 中,哪 里没有 法律, 那里就 没有自 由。— —洛克
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30、风俗可以造就法律,也可以废除 法律。 ——塞·约翰逊
ቤተ መጻሕፍቲ ባይዱ 谢谢!
36、自己的鞋子,自己知道紧在哪里。——西班牙
37、我们唯一不会改正的缺点是软弱。——拉罗什福科
《跨文化交际》主要内容梳理共28页文档

《跨文化交际》主要内 容梳理
6、纪律是自由的第一条件。——黑格 尔 7、纪律是集体的面貌,集体的声音, 集体的 动作, 集体的 表情, 集体的 信念。 ——马 卡连柯
8、我们现在必须完全保持党的纪律, 否则一 切都会 陷入污 泥中。 ——马 克思 9、学校没有纪律便如磨坊没有水。— —夸美 纽斯
10、一个人应该:活泼而守纪律,天 真而不 幼稚, 勇敢而 鲁莽, 倔强而 有原则 ,热情 而不冲 动,乐 观而不 盲目。 Байду номын сангаас—马 克思
谢谢
11、越是没有本领的就越加自命不凡。——邓拓 12、越是无能的人,越喜欢挑剔别人的错儿。——爱尔兰 13、知人者智,自知者明。胜人者有力,自胜者强。——老子 14、意志坚强的人能把世界放在手中像泥块一样任意揉捏。——歌德 15、最具挑战性的挑战莫过于提升自我。——迈克尔·F·斯特利
跨文化交际重点梳理

重点1Definition of culture之老阳三干创作Culture is the total accumulation of beliefs, customs, values, institutions and communication patterns that are shared, learned and passed through the generations in an identifiable group of people.重点2Characteristics of culture(10)1、Culture is sharedCulture is a systemof shared values beliefs or patterns of behaviors held in a group ,organization or society.It is not property of any individual.2、culture is cumulativeHuman beliefs, arts etc. are results of many generations.Every generations can discover the new things.The new knowledgeare added to what was learned inprevious generations.3、culture is learnedCulture is not inherent with any people.Culture can not be genetically and automatically passed down from previous generations.And it should be taught and learned by people.4、culture is adaptiveCulture is created by humans. Humans have to adapt the environment .thus is in development bears the trait of being adaptive5、culture is dynamicAt the same time that new culture are added, and the old ones are lost because they are no longer useful.6、culture is symbolicSymbols generally serve as communicative tools for a multitude purposes, on a persons as well as culture level.7 、culture is relationalCulture is an organic whole. All the components ofculture are interlinked.8 、culture is implicit and explicitSome layers culture are easy to be observe, like eating , dressing, talking. But the ideas underlying the behaviors are generally hard to know. Many scholars label the culture as iceberg.9、 culture is universal10 、culture is diversified重点3Hall’s dimensionsHigh contextHigh-context communication relies heavily on nonverbal, contextual and shared cultural meanings.The meanings are not fully expressed.Meanings are determined by “how” things are said , rather than “what” is said.日本欧洲东部和南部阿拉伯CollectivismLow contextVerbal codes rather than the information impliesClear straight and to-the-point communication美国德国斯堪的纳维亚IndividualismMonochromic cultureDo one thing at one time, Concentrate on the job, take time seriously, low-context and need information, commit to the job, religiously to the plans, not disturbing others, seldom borrow or lend things, emphasize promptnessPolychromic cultureDo many things at once, subject to interruptions, consider time commitments an objective to be achieved, high-context and already have information. Change plans often. Emphasize the relationships.重点4Triandis’s individualism & collectivism IndividualismFosters independence and individual achievement, Promotes self-expression ,personal choice, individual thinkingAssociated with egalitarian relationships and flexibility in rolesUnderstand the physical world as knowable apart of human lifeCollectivismInterdependence and group successPromotes adherence to normsAssociated with stable, hierarchical rolesShared property, group ownership重点5Elements of communicationSource (sender)EncodingMessageMedium(channel)ReceiverDecodingResponseFeedback重点6Grice’s coop erative principleQuantity maximMake your contribute as informative as is required for the current purpose of exchange.Do not make your contribution more information than is required.(量的准则——话语提供充沛而未几余的信息)Quality maximMake your contribution is ture(质的准则——话语的内容是真实的)Relation maximBe relevant(关系准则——话语与话题有关, 即与所要实现的意图有关)Manner maximBe perspicuousAvoid obscurity of expressionAvoid ambiguityDe brief and orderly(方式准则——说话要清楚明白、简洁而有条理)重点7Brown & levinson’s face theoryFace is something that is emotionally invested, can be lost, maintained, or enhanced, and must be often attended to in communicationPeople cooperate while maintaining face in interaction. Face theory : face threatening acts (FTAs)Politeness strategiesPoliteness strategies:bald on-record不使用解救办法光秃秃的公开实行面子威胁行为off-record indirect strategy非公开的实行面子威胁行为negative politeness消极礼貌战略Positive politeness积极礼貌战略Face: negative facePositive face重点8Thought patternsField dependence场依存性Holistic thinking eastern peoplePerspective of the whole, all the relevant parts take into account.Easily influence by othersField independence场自力性Analytic thinking western peopleDivinding the whole into parts to analyze the features or relations between the partsHardly influence by othersEastern: field-dependence, holistic thinking, high-contextWestern: field-independence, analytic thinking, low-context重点9Phases of negotiation Preparation 准备Non-task sounding 非任务测探Task-oriented exchangePersuasion 劝说ConcessionConclusion重点10Components of a brand Brand name品牌名称(产物)Brand mark 品牌标识表记标帜(产物)Trade name商号(公司名字)Trade mark 品牌商标重点11SWOT analysisStrengthsWeaknessesOpportunitiesThreats重点12Intercultural advertising strategies Standardization strategyConvey and extend the same advertising message to different markets and culturesKey point:Deal with the different markets using the same massage Example:MarlboroPhilips优点:reinforce the corporate imageSaving energyBe convenient to manage compared with several ads缺点: unlikely to be adaptive without change to all foreign cultureResult in misunderstanding or conflict even ruin a businessLocalization strategyStresses the specialties of the local market and adaptation to the local market environment创作时间:二零二一年六月三十日重点13Three meaning layers of adsthe surface meaningthe intended meaningthe cultural meaning创作时间:二零二一年六月三十日。
跨文化交际全部缩印版

Intercultural communication :intercultural communication is a face-to-face communication between people from different cultural back-grounds .Individualism :broadly speaking ,individualism refers to the doctrine theater the interests of the individual are of ought to be paramount ,and that all values ,rights and duties originate in individual s ,it emphasizes individual initiative ,independence ,individual expression ,and even privacy .Collectivism: it is characterized by a rigid social framework that distinguish between in-groups and out-groups .people expect their in-group to look after them ,and in exchange for that they fell they owe absolute loyalty to the group .collectivism means greater emphasis on (1)the views ,needs ,and goals of the in-groups rather than oneself ; (2)social norms and duty defined by the in-group rather than behavior to get pleasure ; (3)beliefs shared with the in-group; rather than beliefs that distinguish self from ingroup ; and (4)great readiness to cooperate with ingroup membership .Power distance :it’s the extent to which a society accepts that power in relationships ,institutions, and organizations is distributed unequally .Context :it’s the information that surrounds an event ,it is in extricably bound up with the meaning of the event .High-context communication :it is a kind of communication in which most of the information is already in the person ; while very little is in the coded ,explicitly transmitted part of the message ,e.g.,Chinese ,JapaneseLow-context communication :it’s just the opposite of high-context communication . it’s the mass of information is rested in the explicit code ,e.g. American GermanHigh-context culture :it's a kind of culture in which people are very homogeneous with regard to experiences ,information networks ,and the like ,e.g. Chinese ,JapaneseLow-context culture :it's a kind of culture in which the population is less homogeneous and therefore tends to compartmentalize interpersonal contacts ,e.g. American ,GermanActivity orientation :it is the way a culture views activity ,which is classified by kluckhohns and strodtbeck as being ,being-in-becoming ,and doing.Nonverbal communication: nonverbal communication involves all those nonverbal stimuli in a communication setting that are generated by both the source and his or her use of the environment and that have potential message value for the source or receiver. Paralanguage :certain vocal cues provided us with information with which to make judgments about characters’ personalities’, emotional States ,and rhetorical activity .Paralanguage involves the linguistic elements of speech ,that is ,how something is said and not the actual meaning of the spoken words .most classifications divide paralanguage into three kinds of vocalizations ;vocal characterizers ;vocal qualifiers ; and vocal segregatesM-time (monochromic time schedule ):M-time cultures tend to think of time as something fixed in nature ,something around us and from which we can not escape ; and ever-present part of the environment ,just like the air we breatheP-time (polychromic time schedule ):P-time cultures deal with time holistically and place great stock in the activity occurring at the moment .Polychronic time cultures emphasize people more than schedules .For P-time cultures ,time is less tangible and hence feeing of wasted time are not as prevalent as M-time cultures .Ethnocentric(文化中心主义):the belief that your own cultural background is superior. Encoding编码Unfortunately (or perhaps fortunately), humans are not able to share thoughts directly. Your communication is in the form of a symbol representing the idea you desire to communicate. Encoding is the process of putting an idea into a symbol.Message编码信息The term message identifies the encoded thought. Encoding is the process, the verb; the message is the resulting object.Channel交际渠道The term channel is used technically to refer to the means by which the encoded message is transmitted. The channel or medium, then, may be print, electronic, or the light and sound waves of the face-to-face communication.Noise干扰The term noise technically refers to anything that distorts the message the source encodes. Receiver交际接受The receiver is the person who attends to the message.Decoding解码Decoding is the opposite process of encoding and just as much an active process. The receiver is actively involved in the communication process by assigning meaning to the symbols received.Feedback反馈Feedback refers to that portion of the receiver response of which the source has knowledge and to which the source attends and assigns meaning.Context场景The final component of communication is context. Generally, context can be defined as the environment in which the communication takes place and which helps define the communication.stereotypes:refers to negative or positive judgment made about individuals based on any observable or believed group membership.针对目标群体成员所特有的正面或方面的判断。
跨文化交际知识点汇总

跨文化交际知识点汇总咱们生活的这个世界,那可真是多姿多彩,不同的国家、不同的民族,都有着各自独特的文化。
这就引出了一个有趣的话题——跨文化交际。
先来说说啥是跨文化交际。
简单讲,就是当你和来自不同文化背景的人打交道时发生的交流。
比如说,你去国外旅游,跟当地的居民聊天;或者在学校里,和外国来的交换生交朋友,这都算跨文化交际。
那在跨文化交际里,有个特别重要的东西,叫文化价值观。
不同文化里,人们看重的东西可不太一样。
就拿时间观念来说吧,在有些国家,人们特别守时,约会迟到一分钟都会觉得很抱歉。
可在另一些地方,时间可能没那么严格,晚个十几分钟也不算啥大事。
我记得有一次我去参加一个国际会议,和一位来自欧洲的朋友约好了提前半小时在会场碰面。
结果我到了之后等了好久他才来,当时我心里还有点小郁闷。
后来交流了才知道,在他们那儿,这样的时间差很正常,他们更注重交流时的质量和氛围,而不是准点到达这个形式。
还有语言和非语言交流。
语言嘛,大家都懂,不同的语言有不同的语法、词汇、发音。
但非语言交流也很关键哦!比如说肢体语言、面部表情。
在有些地方,点头表示同意,摇头表示不同意;但在另一些地方,可能正好反过来。
再比如眼神交流,有的文化觉得直视对方眼睛是尊重和坦诚,有的却觉得这样不太礼貌。
宗教信仰也是跨文化交际里得小心对待的部分。
世界上有各种各样的宗教,每个宗教都有自己的教义、仪式和禁忌。
要是不了解这些,一不小心可能就会冒犯到别人。
我有个朋友去一个宗教氛围浓厚的国家旅游,因为不了解当地宗教的禁忌,在寺庙里不小心做了不合适的举动,结果引起了当地人的不满。
风俗习惯的差异也很大。
就拿饮食来说,有的地方用筷子,有的用刀叉,还有的直接用手抓。
而且食物的种类、烹饪方式、用餐礼仪都各有讲究。
像在日本,吃拉面的时候发出吸溜吸溜的声音表示好吃,可在咱们这儿,可能就会被认为不太礼貌。
在跨文化交际中,文化冲击也是常有的事儿。
当你一下子进入一个完全陌生的文化环境,可能会感到困惑、不适应甚至焦虑。
跨文化交际知识点汇总

一、跨文化交际概论1.什么是跨文化交际跨文化交际是不同文化背景的人们之间的交际. 一个层面指不同国家和民族的人们之间的交际. 另一个层面指同一个国家或民族中, 不同性别、年龄、职业、地域的人们之间的交际.2.跨文化交际的特点是什么跨文化交际主要指人与人、面对面的交际;跨文化交际中涉及很多差异性;跨文化交际容易引起冲突;跨文化交际的误解和冲突大多属于“善意的冲突〞;跨文化交际常常引起情绪上的强烈反响;跨文化交际是一种挑战,更是一种收获.3.国际汉语教师为什么要学习跨文化交际学国际汉语教师学习跨文化交际的必要性表达在:更好地理解中国文化;建立敏锐的跨文化意识;提升文化适应能力;建立开放、宽容、尊重的文化态度;提升在不同文化环境中进行汉语教学的水平;掌握培养学习者跨文化交际水平的方法和策略.4.跨文化交际主要学习内容有哪些文化与交际;价值观与文化模式;语言交际; 非语言交际;文化身份&认同;文化适应;跨文化交际的心理因素;不同领域的跨文化交际;跨文化交际水平;跨文化交际练习.二、交际与文化1.什么是文化关于文化的定义,学界至今未有统一的定论.而作为跨文化交际的学习者,我们最关心的并不是哪位学者提出的文化定义最全面、最精确,而是哪个文化定义与跨文化交际最相关,最能表达文化与跨文化交际的关系.教材推荐跨文化交际学者Brislin(2000)的文化定义:文化是大多数说同一种语言和住在一起的人们所分享的价值和观念,这些价值和观念是世代相传的而且为人们提供对日常行为的指导.2.什么是文化要素文化要素包罗万象.其中与跨文化交际关系最为密切的是历史、宗教、社会组织、语言.理解这些文化要素,有助于我们理解文化在跨文化交际中的影响和作用.3.G. Hofstede与G.J.Hofstede(2004) 提出的文化要素包括几个层次包括象征符号、英雄人物、礼仪、价值观4个层次.4.在跨文化交际领域,常用的文化分类方法有几种分别是什么有两种文化分类的方法在跨文化交际领域最为常用.一种是客观文化与主观文化.另二种是主导文化与亚文化.5.文化有什么特点呢〔1〕文化是后天习得的.〔2〕文化是共享的,并世代相传.〔3〕大局部文化是无意识的.〔4〕文化是象征的.〔5〕文化是动态的.6.什么是交际与文化的定义相似,关于交际的定义也非常丰富和复杂.教材仅推荐与跨文化交际语用领域相关的定义.即Gudykunst& Kim〔2003〕提出的关于交际的定义:交际是编码和解码的过程,但是这种编码和解码的过程并非单纯的传递和接受过程,而是包含着意义的协商和共建.7.交际的要素是什么交际是互相交往的过程,交际的全部过程包含以下要素:传送者、信息、编码、解码、媒介、反响、噪音.8.交际有什么特点〔1〕交际是象征的〔2〕交际是动态的过程〔3〕交际涉及意义的协商和共建〔4〕交际发生在意识的各个层面.〔5〕交际是特定语境中发生的.9.文化对交际有什么影响文化从两个层面影响交际:一是从文化标准的层面,二是从个人层面.文化影响着人们的感知.首先, 文化影响人们对外部刺激的选择.其次,文化影响人们对外部刺激的分类.第三,文化影响人们对外部刺激的意义联想.最后,文化影响人们对外部刺激的解释.文化的特征值是它为行为提供指南.文化影响人们的饮食行为.文化还影响人们的衣着打扮.文化影响居住方式.文化影响人们的出行方式.文化也影响了人与人交往的方式.1.什么是价值观价值观不是实际的行为, 而是关于行为的规那么;价值观是一套关于什么是真善美的标准系统;这些规那么和标准是用来判断和指导人们的行为的;价值观不是个人的爱好或倾向,而是一种集体的文化意识.2.价值观如何分类一类是终极性价值观, 它是关于生命、生存等终极目标的价值观,另一类是工具性价值观,它是关于道德和水平的价值观.3.价值观有什么特点〔1〕价值观属于深层文化.〔2〕价值观是人们的行为指南. 〔3〕价值观既是稳定的,也是变化的.〔4〕不同文化的价值观既有相同的也有不同的成分.〔5〕价值观被违背时会引起情感上的强烈反响.4.关于价值观模式的研究具有影响力的理论是哪些1.价值取向理论〔由kluckhohn与Strodtbeck提出〕2.文化尺度〔由Hofstede提出〕3.高语境文化与低语境文化〔由Hall提出〕.5.中国文化模式有什么特点〔 1〕集体主义〔2〕以家庭为中央〔3〕尊重传统〔4〕等级观念〔5〕面子观念〔6〕重视人情6.美国文化模式有什么特点〔 1〕个体主义〔2〕平等观念〔3〕强调变化和进步〔4〕物质享受〔5〕科学与技术〔6〕工作与娱乐〔7〕竞争意识四、跨文化的语言交际1概念提要:1.萨丕尔-沃尔夫假说的含义萨丕尔-沃尔有三层含义.〔1〕不同的语言以不同的方式感知和划分世界.〔2〕一个人所使用的语言结构影响他感知和理解世界的方式.〔3〕讲不同语言的人感知世界是不同的.2.语言与价值观之间是什么关系语言与文化的关系最直接的表达是语言表达了人们对世界的看法、态度和价值取向.每种语言都拥有丰富的格言、警句和俗语.这些句子往往就是价值观的表达.3.词义与文化是什么关系在语言的各要素中,词汇与文化的关系最为密切,其对跨文化交际的影响也最为突出.语言的含义不具有普遍性,它受到文化和语境的制约.不同语言和文化的人们进行跨文化交际时,可能会由于对词语含义的误解而产生交流的障碍.4.什么叫委婉语学习它有什么意义禁忌是人类社会普遍存在的文化现象, 人们对诸如生老病死、隐私等许多方面多有避讳,因此产生了大量的委婉语. 了解不同文化中的禁忌和相应的委婉语不仅可以深入理解不同文化的价值取向,也可以防止在跨文化交际中出现不必要的误会.四、跨文化的语言交际2概念提要:1.礼貌原那么包括哪些准那么〔1〕得体准那么〔2〕慷慨准那么〔3〕赞扬准那么〔4〕谦虚准那么〔5〕一致准那么〔6〕同情准那么.2.中国人的礼貌特征包括哪些〔1〕贬己尊人〔2〕称呼准那么〔3〕文雅准那么〔4〕求同准那么〔5〕德、言、行准那么.3.礼貌策略的使用受到什么因素的制约〔1〕说话人与听话人之间的权力距离〔2〕说话人与听话人之间的社会距离〔3〕言语行为的强加程度4.什么是交际风格交际风格是指说话的特点.5.在跨文化交际领域中,常见的交际风格包括哪些〔1〕直接与间接的交际风格〔2〕谦虚与自信的交际风格〔3〕归纳与演绎的交际风格五、跨文化的非语言交际概念提要:1.什么是非言语交际非言语交际不包括语言,而是包括了各种非语言的交际行为;非语言交际具有互动性,涉及信息的发出者和接受者的编码和解码过程;非言语交际是在特定情境中产生的,与语境有密切关系;非语言交际可能是有意的,也可能是无意的.2.非语言交际的功能有哪些〔 1〕传达真实的内在感情〔2〕营造交际印象〔3〕进行会话治理3.非语言交际与语言交际是什么关系非语言交际对语言信息起着重复、补充、代替、标准和否认等作用.4.体态语包括哪些人们的外貌服饰、面部表情、眼神交流、手势、姿势以及身体接触都是体态语,都参与了交际,是非语言交际的一局部.5.时间观念与文化之间有什么联系时间观念是非语言交际的重要维度, 也是价值观的表达.6.什么是单时制文化其特点是什么单时制文化中的时间是线性的,可以向前延伸到未来,向后延伸到过去.单时制文化的人们通过方案和预约来限制时间,在一段时间内只做一件事,强调准时、预约和最后期限.7.什么是多时制文化其特点是什么多时制文化并不把时间看做是线性的.多时制文化中的人认为时间围绕着生活,在同一时间内可以做多件事情.工作常常被打断,方案也常改变.身处多时制文化中的人,维系人际关系和谐远比遵守时间重要.8.人们对于空间的利用与文化之间有什么联系空间利用也是非语言交际的重要内容.空间利用方式表达了特定文化中人际关系的特点.六、文化适应概念提要:1.文化适应策略有哪些同化、别离、融合以及边缘化.2.文化适应是一个复杂、动态的开展过程.短期旅居者的跨文化适应过程分为哪几个阶段蜜月期、挫折期、恢复期和适应期.3.焦虑处理理论认为什么因素影响跨文化适应个体性格因素、社会支持、性别、民族、处理文化适问题的策略等.4.什么是文化休克文化休克是一种因失去了熟悉的社会交往符号而产生的心理焦虑.5.应对文化休克可采取什么策略应对呢广交朋友,建立良好人际关系;学习目的国的语言;了解目的文化的知识;做自己感兴趣的事情;参加社会文化活动;改变自己的思维.6.什么是文化适应假说第二语言教学领域的学者很早注意到了文化适应与第二语言学习的关系.Schuman(1986跟出了文化适应假说〞.他认为, 学习者只有适应了第二文化以后才能习得第二语言,文化适应的程度决定第二语言学习的程度.7.Schuman(198觎出的社会距离的概念是什么社会距离指的是学习者的原有文化与目的语文化之间的差异程度.七、跨文化的人际交往概念提要:1.人际关系与文化的联系表达在哪几方面不同文化间的朋友关系、人情关系、工作关系、与陌生人之间的关系都受到文化的影响.2.交往习俗与文化之间有什么联系在社会交往中,人们需要遵循社交礼仪和规那么,而这些规那么会因文化而异.一种文化中得体、礼貌的规那么到了另一种文化中可能是不得体的,甚至还造成了冒犯.了解不同文化的社交习俗和礼仪,对提升跨文化交际的有效性和得体性是非常有必要的.3.公共礼仪与文化之间有什么联系遵守公共秩序和礼仪是现代人的基本素养,也是一个国家文明程度的表达. 在跨文化交往中,了解和遵守不同文化的公共礼仪非常重要.不遵守公共礼仪会给人留下负面的印象,甚至引起跨文化交往中的冲突.八、跨文化人际交际的心理与态度概念提要:1.什么是刻板印象刻板印象又作成见〞与谊型观念〞,是指一个群体成员特征的概括性看法.2.刻板印象有什么特点〔1〕刻板印象是人们正常思维的一局部.〔2〕刻板印象是文化的一局部.〔3〕刻板印象的最大局限是以偏概全,无视个体差异.3.如何克服刻板印象〔1〕意识到刻板印象的存在.〔2〕改变懒惰和简化的思维习惯.〔3〕扩大与不同文化的人的接触范围.〔4〕试图寻找充分的证据和例外的情况.〔5〕对于来自其他文化的个人的行为的描述,应采用表达性语言,而不是对这一文化群体进行评价和简单概括.4.什么是偏见偏见是对一个群体的成员建立在错误而僵化的概括根底上的负面感情5.如何克服偏见〔1〕坦诚面对自己的偏见.〔2〕扩大与不同文化的人的接触范围.〔3〕参加课程学习和培训.〔4〕在交际中防止使用带有偏见或歧视色彩的表达方式,特别是对弱势群体要注意使用委婉而礼貌的称呼.6.什么是种族中央种族中央指的是在思考和评价别的文化时,把自己的文化放在一切事物的中央位置,并且以自己文化的框架作为衡量的标准.7.什么是文化相对主义文化相对主义是与种族中央主义相对的概念.它最早由美国著名人类学家弗朗兹博厄斯所倡导.其包括两个方面的内容.第一, 每种文化都有自己长期形成的独特历史, 其形态并无上下之分;第二,任何一个民族都有自己的社会思想、世界观和道德观,人们不应该用自己的一套标准来衡量其它民族的文化.。
跨文化交际学概论专业笔记打印版

第一部分绪论:跨文化交际与跨文化交际学第一章跨文化交际一、什么是跨文化交际——具有不同文化背景旳人从事交际旳过程。
➢跨文化交际日益引起人们旳注意旳因素:是由于交通工具旳进步与通讯手段旳发展使得不同国家、不同种族、不同民族旳人可以频繁地接触和交往。
➢L.S.Harms觉得,在世界范畴内旳交际经历了五个阶段:A语言旳产生;B文字旳使用;C印刷技术旳发明;D近百年交通工具旳进步和通讯手段旳迅速发展;E跨文化交际。
近二十年来旳交际是以跨文化为特性旳。
二、对跨文化交际旳不同理解➢有旳人觉得每个人在文化上都是独特旳,因此任何两个人之间旳交际都是跨文化交际。
➢文化一般不是指个人旳行为,而是指一种群体旳生活方式和习惯。
作者觉得作跨国、跨种族、跨民族研究不仅应当是跨文化交际研究涉及旳内容,并且应当是放在首位旳。
➢在研究一种国家旳文化特点时,我们旳眼光一方面应集中在它旳主流文化上,另一方面才注意它旳亚文化和地区文化旳特点。
第二章跨文化交际学一、跨文化交际学在美国➢Intercultural Communication 与人类学、心理学、传播学关系密切。
➢一方面在美国兴起。
美国有来自各个国家旳移民,有各自旳文化系统和风俗习惯,逐渐在美国社会形成了多元文化旳格局;美国与各国交往频繁。
➢Edwar Hall旳《无声旳语言》跨文化交际学旳奠基之作。
(对时间、空间、交际旳关系作了进一步探讨)➢1972年,第一届跨文化交际学国际会议在日本东京举办。
➢70年代,影响最大旳书籍:《跨文化交际学选读》➢跨文化交际学内容:(1) Richard Porter 8态度、社会组织、思维模式、角色规定、语言、空间旳组织与运用、时间观念、非语言体现(2) Porter. Samovar 3 观点(价值观、世界观、社会组织)、语言过程(语言、思维模式)、非语言过程(非语言行为、时间观念、对于空间旳使用)(3) 心理学家Michael Argyle 6 语言、非语言交际、社会行为准则、家庭和同事旳关系、做事旳动力和动机、思想观念二、跨文化交际学在欧洲(与语言学关系密切)➢国际跨文化教育训练与研究学会SIETAR International➢Jenny Thomas 《跨文化语用失误》:语用—语言失误;社交—语用失误。
跨文化交际 知识点整理

第一章.跨文化交际概论1跨文化交际汉语国际教育本质上是一种跨文化的活动。
新世纪如此广泛而深入的跨文化交际主要是受到以下因素的影响1.交通和通信技术的发展2.经济的全球化3.人口的流动4.广泛的国际交流与合作什么是跨文化交际?跨文化交际既是一种人类的社会活动,也是指一门研究跨文化交际活动的学科。
根据几个定义归纳出跨文化交际的重要特点:1.跨文化交际是不同文化背景的人们之间的交流;2.跨文化交际是通过象征符号来实现的;3.跨文化交际是一种动态的过程4.跨文化交际是一种双向的互动;5.跨文化交际的目标是创建共享的意义跨文化交际是不同文化背景的人们之间的交际,这里的跨文化交际实际上包含着两个层面一个层面是指不同国家和不同民族的人们之间的交际,例如中国人与美国人等另一个层面是指同一个国家或民族中,不同性别、年龄、职业、地域的人们之间的交际,例如男性和女性之间的交往就可以被看做是一种跨文化的交往跨文化交际的特点1.跨文化交际主要指人与人之间面对面的交流面对面的交流既包括了语言交际也包括了非语言交际,而且是一种双向交流和互动的过程2.跨文化交际中涉及很多差异性(陈国明)差异可以是文化传统、价值观、信仰等方面的差异,也涉及行为方式和习俗方面,如手势、衣着、语言使用的差异,同时也涉及个人文化身份和社会角色方面的差异。
这些存在差异的因素相互作用,影响了跨文化交流的过程和结果3.跨文化交际容易引起冲突由于语言、交际风格、非语言行为、思维模式、社会准则、价值观等方面的差异,跨文化交际很容易产生误解和冲突4.跨文化交际的误解和冲突大多属于“善意的冲突”许多冲突往往不是出于人们恶意的动机,而是来源于人们良好的愿望。
在自己文化中得体而礼貌的行为到了另一种文化中却成了无礼的举动,善良的意图却产生了意想不到的误解和不愉快5.跨文化交际常常引起情感上的强烈反应很容易造成心理紧张,人们经常提到的“文化休克”就是形容在跨文化交际中产生的心理反应。
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跨文化交际技巧参考答案定义题1、Intercultural communication跨文化交际P3There are three kinds of things you need to learn if you want to be able to communicate effectively with Westerners. First, you need to learn a foreign language, usually English. Second, you should learn as much as possible about Western cultures. However, studying English language and Western culture is not enough. You should also learn something about what happens when people from different cultures try to communicate with each other —in other words, "intercultural communication."2、Individualist个人主义Individualist culture is one in which people tend to view themselves as individuals and emphasize the needs of individuals. In general, Western culture tends to be individualist. They view themselves as independent of collectives; are primarily motivated by their own preferences, needs, rights, and the contacts they have established with others; give priority to their personal goals over the goals of others; and emphasize rational analyses of the advantages and disadvantages to associating with others.3、Collectivist集体主义Collectivist culture is one in which people tend to view themselves as members of groups (families, work units, tribes, nations), and usually consider the needs of the group to be more important than the needs of individuals. Most Asian cultures, including China's, tend to be collectivist. People see themselves as parts of one or more collectives; are primarily motivated by the norms of, and duties imposed by, those collectives; are willing to give priority to the goals of these collectives over their own personal goals; and emphasize their connectedness to members of these cultures.4、public behavior /private behaviorPublic behavior is the behavior in public settings, such as in work places, shops and so on. Private behavior is the behavior in private life, such as when you are at home or with your family and so on. Both individualist and collectivist cultures make a distinction between public life and private life. However, individualist Western cultures tend to make an especially clear and firm distinction between the public and private, and generally feel that these two aspects of life should be kept separate from each other. In other words, Westerners tend to believe that having a personal relationship with someone should not affect how you treat that person in public, work-related situations.5、Generalizations文化的笼统性P26It‟s a neutral word which is a general conclusion drawing from particular examples or evidence.( In any culture group there will be many different beliefs represented, but most of the members of the group will tend in a certain direction. It is this "preponderance of belief," — not uniform acceptance of a given belief — that gives a culture its nature and is the legitimate subject of generalization. People in the same culture share many things in common, such as shared knowledge, shared values, shared perspectives, shared beliefs, shared behavior.)6、Stereotypes老套思路P26It is a derogatory word. It means that image, idea, character that has become fixed or standardized in a conventional form without individuality and is therefore false and shallow.( A way of thinking that does not acknowledge internal difference within a group, and does not acknowledge exception to its general rules or principles. These stereotypes are often based on accurate information but the problem is that stereotypes blind us to other, equally important aspects of a person's character or behavior. Stereotypes may have been created by direct experience with only one or two people from a particular group. Others are probably based on the second-hand information and opinion, output from the mass media, and general habits of thinking; they may even have been formed without any direct experience with individuals from the group. Yet many people are prepared to assume that stereotype is an accurate representation of all members of a specific group.)7、Hierarchy不同的等级权利P33Different in rank and power----equalityEvery society has hierarchy to some degree. In other words, some people have higher rank and more power than others, perhaps because they are older, stronger, wealthier, or have some kind of official position. On the other hand, however, most modern societies also believe that equality is a virtue, at least to some extent. So each culture needs to find its own balance between hierarchy and equality.1) Westerners generally have less respect for seniority — age, position and so forth — than would be the case in a collectivist culture.2) Western societies often try to limit the power of government officials.3) Westerners tend to have a somewhat suspicious and even negative view of power and authority.8、Culture shock文化冲击P36Culture shock is a feeling of being confused and overwhelmed by life in another culture. People who experience culture shock often feel fatigued, impatient and irritable. They may also begin trying to avoid interaction with foreigners, and even become increasingly critical and hostile toward them. Foreigners in China sometimes experience culture shock — and so do Chinese who go to live in other countries.9、Projected cultural similarity P48Projected cultural similarity is the tendency to assume that people from other cultures basically think and feel more the same way we do. In other words, we sometimes assume that while foreigners may look different, dress differently, and speak different languages, "inside we are all more or less the same". People from different culture assume they understand each other instead of asking each other what they think. Because they each expect the other person to react more or less the same way they would, they don't check to see whether or not the other person actually has the same feelings and reactions they would.10、loose culture and tight cultureLoose culture doesn‟t demand a high degree of conformity. In loose cultures, people have a relatively wide range of views as to what is considered normal behavior. They also tend to berelatively tolerant of behavior that does not conform to cultural norms. And there is less pressure on individuals within the same culture to behave the same way most other people in the culture do. Tight culture: expect a relatively high degree of conformity. There is a clear consensus as to what is and is not acceptable behavior and there is more pressure on people to conform to the norms of the culture.Here is an example of how people deal with people who are born left-handed. In tight cultures, children who favor their left hand are encouraged or even forced to use their right hand instead, and the percentage of left-handed people in the adult population is much smaller.11、Ethnocentrism 民族优越感P59"Ethnocentrism" is the tendency to think of one‟s own culture as being at the center of the world and identify with one‟s in-group and to evaluate out-groups and their members according to its standards; in other words, to assume that one‟s own culture's way of thinking and acting is more natural, normal, and correct than the way people from other cultures think and act, and tend to view one‟s own cultural values and ways of doing things as more real, or as the …right‟ and natural values and ways of doing things.12、In-groups and out-groups P70In-Groups: “In-groups”are the people we have the most in common with and identify most closely with, such as our family, classmates, or co-workers. We also have larger in-groups such as people who are from our own region, religious group, ethnic group, or nation. In-groups are groups of people about whose welfare we are concerned, with whom we are willing to cooperate without demanding equitable returns, and separation from whom leads to discomfort or even pain. Out-groups: out groups are those groups of people who we do not identify with---people from other families, regions, ethnic groups, or nations. Out-groups are groups of people about whose welfare we are not concerned, and groups with whom we require an equitable return in order to cooperate.13、war stories P80The term “war stories” originally referred to the kinds of stories soldie rs would tell after experiences in battle. Now “war stories” refers more generally to any stories people tell after strange or stressful experiences, including stories about unusual encounters with foreigners.14 low context/ high context1.Low context: the way westerners communicate tends to be relatively explicit and direct. In other words, Westerners tend to put most of their ideas and feelings into words, and then state their ideas and feelings plainly and openly. It‟s generally considered a good thing to get to the point and say what you mean, and it‟s largely the speaker‟s responsibility to ensure that his/her massage is stated in a way that is clear and easy to understand. --low context, people are expected to pay more attention to the words used in communication than to context in which things are said. They expect others to …take them at their words‟-to believe that what they say is what they mean.2.High context: in collectivist cultures, people tend to communicate in a way that is more indirect and subtle, and listeners are expected to take more responsibility for inerpreting messages correctly. -High context, people are expected to pay much attention to the context in which communication takes place- who the speaker is, where and why the conversation is taking place, body language, and so forth-and when people interpret what others mean, they often give more weight to the context than to the actual words said. People in high context often view direct, explicit communication as unsophisticated or even rude.问答题1、Why would intercultural communication be more difficult than the communication between people from the same culture?(Why is it hard to learn a foreign culture?)先定义intercultural communication1)Some stumbling blocks2)Assuming more cultural similarities leads to misunderstanding3)Language difference4)Misinterpreting verbal communication and body language from other country5)Stereotype and preconceptions6)Evaluate before really understanding7)Interact with foreigners stressfully and suffer from culture shock8)Tend to generalize or simplify9)Tend to define groups by a few key characteristic10)Assume everyone is similar2、What are some differences between an individualist culture and a collectivist one?Are all Westerners individual ? Are all Chinese collectivist?先定义individualist 和collectivist(1) Westerners tend to believe that people should rely on themselves as much as possible- and they usually expect other people to do the same. In contrast, people in collectivist cultures generally feel they have a right to expect help from other members of their groups(family, classmates, and so forth), and they also tend to feel they have an obligation to help other members of their groups.(2) Westerners generally feel that the rights of individuals should not be subordinated to the needs of a larger group, or at least that individuals should have to right to decide for themselves whether to sacrifice their benefit for the sake of the group.(3) Westerners tend to believe that individuals should make decisions for themselves and that individuals should take credit and responsibility for what they have personally done.(4) A final difference lies in the way people in difference cultures view the idea of “individualism”. Westerners tend to view individualism as a good thing. In English, the word “individualism”has no negative connotation. In fact, its connotation is somewhat positive. In contrast, the Chinese term for “individualism” , often has a somewhat negative connotation, and is sometimes used as a synonym for “selfishness”.3、What are the different virtues Chinese and Americans emphasize most?先要定义一下virtueChinese: formality/ hierarchy/ industriousness/ being filial/ hard work/ modesty/ thrifty Americans: activity-dominant/ equality/ motivation based on achievement/ the world is material rather than spiritual/ optimistic/ individualist/ materialism/ success/ humanitarianism4、How do Western cultures view the relationship between public and private life?先定义public: work, national duty; private: home, family, personal friendshipsWestern cultures tend to make an especially clear and firm distinction between the public and private, and generally feel that these two aspects of life should be kept separate from each other. In other words, westerners tend to believe that having a personal relationship with someone should not affect how you treat that person in public, work-related situations. (In fact, some westerners try to avoid mixing work and play completely, and keep their circle of work acquaintances quite separate from their circle of personal friends)Of course, personal relationships do make a difference in how people in the west treat each other, even in public settings. However, the wall between public and private life tends to be somewhat higher in the individualist west than it is in collectivist cultures.5、What are stereotypes? Why are they a problem?It is a derogatory word. It means that image, idea, or chance that has become fixed or standardized in a conventional form without individuality and it is therefore false and shallow. A way of thinking that does not acknowledge internal difference within a group, exception to its general rules or principles. These stereotypes are often based on accurate information but the problem is that stereotypes blind us to other equally important aspects of a person‟s character or behavior. Stereotypes may have been created by direct experience with only one or two people from a particular group. Others are probably based on the second hand information and opinion outputfrom the mass media, and general habits of thinking; they may even have been formed without any direct experience with individuals from the group. Yet many people are prepared to assume that stereotype is an accurate representation of all members of a specific group.6、Try to think of several more generalization that can be made about important characteristics of Chinese culture.Collectivism: emphasis on the doctrine of the meanLarge power distance--hierarchyIntergroup harmony and avoidance of over conflict in interpersonal relationsBelief in the naturalness, necessity and inevitability of hierarchyInequality based on achievement, especially academic, moral and finance achievementBelief that “the judgment of wise people” is a better way to regulate life than rigid artificial laws. People exist “in and through relationship with others”Academic emphasis on memory, attention to details, and lengthy homeworkBrain washThe golden meanHypocriticalThe judgment of wise people/law8、What are the similarity and difference between Projected Cultural similarity and Ethnocentrism? P48两个定义Projected Cultural similarity and EthnocentrismThe similarity: both of them can not be avoided or overcame in intercultural communication. These two phenomena show that every country or nation considers their own culture as the center.The difference: E is taking one‟s own culture norms as the standard by which to judge people of other cultures. PCS is assuming that people of other cultures view things the same way you do. PCS: People have the tendency to assume that other people from other cultural background basically think and feel more or less the same way as they do.E: People have the tendency to think their culture has the superiority to others‟ and assume that their own culture‟s way of thinking and acting is more natural, normal and correct than the way people from other cultures‟ thinking and act.9、Comment on “Do unto others what you would have them do unto you. “P49先定义Projected cultural similarityThe sentence means that it‟s better not to do things to others what you don‟t want others do to you. This behavior shows the phenomena” projected cultural similarity”. In our cultural system, if you don‟t like thing done to you, you just don‟t impose on others. It‟s a kind of virtue. But from the aspect of PCS, people just assume people from other cultures view things the same way we do. What we think is right, we consider others will think it‟s right, too. However, it just doesn‟t work out like that. Because of different cultural background, we have different interpretations of everything happened. We can not expect others o think or act the same as we do.10、Why would people project cultural similarity? P49定义Projected cultural similarityIt is hard for people to imagine a perspective different from their own. It is effected by human nature, people are accustomed to self-centered. When they communicate with foreigners, they usually assume that foreigners are similar to us. As we grow up and learn what is right and wrong, truth and false, normal and abnormal, and so forth, we naturally learn to view the world as our culture view it. The only way to solve PCS is communication.11、comment on conformity in western cultures p56定义Loose cultures do not demand a high degree of conformity. In loose cultures, people have a relatively wide range of views as to what is considered normal behavior.Tight cultures, in contrast, expect a relatively high degree of conformity. There is a clear consensus as to what is and is not acceptable behavior, and there is more pressure on people to conform to the norms of the culture.Chinese culture is tight culture, and western cultures are loose culture. So conformity in western cultures is less in Chinese culture.Weak conformity12、What factors lead to looseness or tightness in culture? P54定义(1)The degree of change in the population--- the more people move, the looser and more individualist a society tends to be.(2)The density of the population.: small dense societies tend to be collectivist, hence tighter. Large dense society tend to be more complex, hence not quite so tight---melting pot.(3)The number of choices available in society--- the more choices available, the more room there is for individualism.(4)strict registration/registered permanent residence13、why does ethnocentrism cause difficulty in intercultural communication? P59定义ethnocentrismBecause we naturally feel that the ways and ideas of our culture are more natural and correct than those of other cultures. So we tend to use the norms of our own culture---such as the idea of what is good/bad, right/wrong, normal/abnormal—as standards when we judge the behavior of people from other cultures. So when we encounter foreigners who behave or think in ways that differ from our cultural norms, we too quickly tend to judge these other ways as strange, wrong or bad.14、Why are in/out-groups a problem in intercultural communication?P70定义We generally have more positive feelings toward members or our in-groups than we do toward outsiders. We trust insiders more. We tend to have a stronger sense of obligation to insiders. We feel it‟s right to help insider more than we help outsiders. We tend to judge in-groups and out-groups by different standards. To insiders, more generous but to outsiders, more critical, suspicious, more harsh judgments.So the tie of goodwill and trust between in-groups and out-groups are often relatively weak, and they break easily when there is conflict or misunderstanding.15、How do Chinese people treat in-group and out-group in line with culture back? P77定义There is a difference between the inside and the outside. Chinese generally have a high sense of loyalty and obligation to their in-groups, and will often go to great lengths to help people they consider members of their in-groups; however, they feel less obligation to outsiders.Chinese often view outsiders who come to china as guests., and give them much special treatment. In part, this is because Chinese view guests as a kind of in-group, and tend to treat in-group members very well.16、Never a borrower or a lender be. P79定义individualismAs it is firstly a famous American saying.This sentence means that ii is best to not lend money to other people and not to borrow from other people. When we lend or borrow something, we risk losing both things and the friendship with that person. To begin with, t is because westerners are in individualist cultures. In such kind culture, individualists tend to view themselves as individuals and to emphasize the needs of individuals. Individualists feel less obligation to others, whether they are in-groups or out-groups. Secondly, because of their characteristics, their individualism, western people tend to be very independent and self-reliant. They will always solve their problems by themselves. So they don‟t want others to rely on them. either.17、Characteristics of war stories P82The term “war stories”originally referred to the kinds of stories soldiers would tell after experiences in battle. Now, “war stories”refers more generally to any stories. People tell after strange or stressful experiences, including stories about unusual encounters with foreigners.War stories about intercultural communication tend to share several characteristics:(1)One reason we tell war stories is to get reassurance that our interpretation of the encountermakes sense.(2)In war stories, we generally portray ourselves as the hero or victim, and we often paint theforeigner as the “bad guy”.(3)We generally tell war stories to people who are likely to sympathize with us, usually peoplefrom our own culture rather than outsiders.(4)As we tell war stories, we often generalize from one specific experience to groups offoreigners as a whole.。