企业服务营销策略外文文献翻译最新2016年

企业服务营销策略外文文献翻译最新2016年XXX market。

simply offering high-quality products is not XXX customer service and create a strong brand image in order to XXX marketing strategies。

including customer nship management。

service n。

and service recovery。

and provides examples of XXX.摘要本文探讨了企业开发有效的服务营销策略的重要性。

作者认为，在当今竞争激烈的市场中，仅仅提供高质量的产品是不足以的。

企业必须还提供优秀的客户服务，并创建强大的品牌形象，以吸引和留住客户。

本文研究了各种服务营销策略，包括客户关系管理、服务创新和服务恢复，并提供了成功实施的示例。

作者得出结论，优先考虑服务营销的企业将更好地为长期成功做好准备。

nXXX market。

XXX simply providing high-quality productsis no XXX success。

In order to stand out from the n。

XXX astrong brand image。

This requires the development of effective service marketing XXX.介绍在当今全球化和高度竞争的市场中，企业面临前所未有的挑战。

仅仅提供高质量的产品的传统方法已经不足以保证成功。

为了在竞争中脱颖而出，企业还必须专注于提供优秀的客户服务和创建强大的品牌形象。

这需要开发有效的服务营销策略，帮助企业区别于竞争对手，吸引和留住客户。

XXXXXX new field that has emerged in response to the growing importance of services in the global XXX marketing。

service marketing focuses on the unique characteristics of services。

such as intangibility。

inseparability。

variability。

XXX that can address the specific XXX services present.文献综述服务营销是一个相对较新的领域，是对全球经济中服务日益重要的回应。

与传统的产品营销相比，服务营销关注服务的独特特征，如无形性、不可分割性、可变性和易腐性。

有效的服务营销策略必须考虑这些特征，并制定能够应对服务所带来的特定挑战的方法。

XXXXXX service marketing。

while the case studies XXX to the topic and their XXX service marketing.方法论本文结合文献综述和案例分析，探讨企业可以采用的各种服务营销策略。

文献综述提供了与服务营销相关的关键概念和理论的概述，而案例研究则说明了这些概念和理论如何在实践中应用。

案例研究是根据其与主题的相关性以及提供服务营销挑战和机遇的实际见解的能力而选择的。

ResultsThe analysis of the XXX。

service n。

and service recovery。

Successful XXX strategies requires a customer-XXX.结果文献和案例研究的分析揭示了企业可以采用的几个关键服务营销策略，以区别于竞争对手，吸引和留住客户。

这些策略包括客户关系管理、服务创新和服务恢复。

成功实施这些策略需要以客户为中心的方法，优先考虑客户的需求和偏好。

nXXX。

the development of effective service marketing XXX and creating a strong brand image。

enterprises XXX management。

service n。

and service recovery provide a framework for achieving these goals and should be a key XXX.结论总之，在当今竞争激烈的市场中，开发有效的服务营销策略对于企业的成功至关重要。

通过优先考虑客户服务和创建强大的品牌形象，企业可以区别于竞争对手，吸引和留住客户。

客户关系管理、服务创新和服务恢复策略为实现这些目标提供了框架，应成为企业长期成功的关键焦点。

XXX。

XXX of a big market was XXX。

natural resourcesare ing scarce。

and the development of science and XXX and intelligence。

as well as ork technology and electronic commerce。

XXX is the product of the n of the social economy。

XXX。

XXX formed over a long d of time through the n of many elements andis seen as the source of XXX.2 Service MarketingService marketing refers to the marketing of services rather than physical products。

Services are intangible and cannot be touched。

tasted。

or XXX。

service marketing requires a different approach XXX experience for the customer。

which can be XXX。

n。

XXX of a service package that includes the core service。

supplementary services。

and service delivery。

The marketingmix for services includes the 7 Ps: product。

price。

place。

n。

people。

process。

and physical evidence.3 Marketing MixThe marketing mix is a set of tools that companies use to promote their products or services to their target market。

The marketing mix includes the 4 Ps: product。

price。

place。

and n。

Product refers to the goods or services that the company offers。

Price refers to the amount that the customer pays for the product or service。

Place refers to the n where the product or service is XXX to the methods that the company uses to promote its products or services。

such as advertising。

sales n。

and public XXX the needs of their target market.4 SWOT AnalysisThe SWOT analysis is a XXX。

weaknesses。

opportunities。

XXX that the company can control。

such as its resources。

capabilities。

XXX are external factors that the company cannot control。

such as changes in the market。

n。

and XXX SWOTXXX that they can leverage to grow their business。

It also XXX them。

The SWOT analysis is an XXX.XXX in the social and economic environment。

along withthe panying social n ideas and values。

are causing an instant response。

The market pattern is an XXX exceeds demand。

andthe concept of a "shortage economy" XXX "buyer's market" hasbegun to take shape。

making consumers the masters of the market。

All business activities of enterprises revolve around the customer。

In the background of the knowledge economy。

consumers have more knowledge。

n。

and skills。

They are keen to learn and XXX "quality" and "XXX" instead of the "nal consumer" pursuing the "quantity." The basic n of a commodity has changed。

XXX now pay n to the XXX。

r。

and secure。

This shift in consumer r will cause people to change their XXX products。

The customer is the XXX the enterprise's growth and history。