农业电子商务外文翻译文献
电子商务网上购物中英文对照外文翻译文献
中英文对照外文翻译(文档含英文原文和中文翻译)附件1：外文翻译译文网上购物的自由、控制和乐趣网上购物的消费者数量和网上购物的数额正在上升；费雷斯特研究公司估计，今年互联网销售额是去年的20亿倍以上。
相比之下，美国去年的整体零售销售额达13万亿美元。
因此，目前电子商务的销售额仅占零售销售额的1%左右。
专家和学者闷得争执消费者网上消费的百分比的可能上限。
网上消费上限将超过其他直接营销的15%，或者如费雷斯特研究公司所建议的，到2010年占许多零售采购产品类别的1/3.最终，在何种程度上满足购物目标导向和有经验的消费者需求将影响消费者会选择花在每个环境中的美元金额。
虽然许多作家都在鼓吹在线媒体提供交互性和个性化的体验的独特功能，例如，很少有系统的集中于网上购物者真正需要什么，以及为什么他们把网上购物放在第一位清楚的了解什么激发消费者网上购物可以并应告知战略、技术和市场营销的决定，以及网站设计。
那么，什么激发网上购物？在离线的环境中营销人员认识到，消费者不同的消费方式取决于他们用于搜索的动机是否主要是体验（因为好玩）还是目标导向（因为效率高）。
我们的网上客户的研究表明，这两种动机同样可以推广到在线环境。
体验行为特别可能发生在消费者有一个持续的爱好型的兴趣类别中。
收藏家和爱好者享受“惊险的狩猎”一样收藏各种收藏品。
同样，有时间保证和欲望刺激可以引起更多的体验购物行为。
学者们还发现，更高的娱乐性与体验行为比专注于目标的购物引起更积极的情绪、更大的网上购物满意度和更高可能性的购物冲动行为。
目标导向或功利购物已被各种营销学者描述为任务导向的，高效的，合理的和蓄意的。
因此，专注于目标的购物是以交易为导向，希望快速购买他们想要的东西而无需焦急。
零售消费者将功力购买描述为“工作”和评估其努力的成功的条款通常与工作表现相关词汇联系起来，如“成功”“完成”。
重要的是，市场调查公司发现，2/3到4/5的互联网买家从事特定产品的狭义在线搜索。
电子商务 外文翻译
B2B e-marketplace:an e-marketing framework for B2B commercePurpose– The purpose of this paper is to provide a clear understanding of the performance of business-to-business (B2B) e-marketplace in conducting e-marketing in the global business environment. The proposed framework is intended to be used as a guide for B2B firms especially small and medium sized enterprises (SMEs) who wish to adopt a proactive approach in the use of information and communication technology for business efficiency and competitive advantage, and those who wish to explore the internet technologies for marketing activities.Design/methodology/approach– Literature from the B2B e-marketplaces and operations of e-marketing fields were analysed,and the findings were synthesised to develop a preliminary conceptual model of e-marketing.The conceptual model was tested empirically through an online survey from various industries in China, Malaysia, and Singapore.Findings– With significant online and offline publications from both academia and industry, there is a growing awareness of the contribution of the e-marketing in the global environment.This new marketing paradigm is reported to reshape the business relationships between both consumer marketers and consumers, improving business processes and enhancing the business exposure in the new markets.Research limitations/implications– The major limitation of this paper is associated with the sample selection. Although the literature findings were international,the empirical study was restricted to China,Malaysia,and Singapore.Therefore,the generalizability of the results may not be applicable for other countries.Furthermore, the majority of the respondents participated were SMEs. Hence, the applicability of findings to large-scale organisations may be limited.Practical implications– The framework allows B2B firms to capitalise and understand the e-marketing opportunities provided by B2B e-marketplace.The framework also offers guidance to marketing managers a most appropriate approach to adopt B2B e-marketplace to perform their e-marketing activities.Originality/value–Based on the need for a framework for e-marketing,this study is significance to:SMEs, marketers,information technology practitioners,and all other stakeholders that adopted the internet and other electronic means for marketing purposes.BackgroundThe development of the internet and the world wide web (www) in the 1990s as a tool for the global sharing of information has opened up new opportunities in marketing practices. “The rapid growth of internet users has made the internet an increasingly important and attractive platform for business transactions”According to the Internet World Stats (2007), by March 2008, the internet user population reached 1.40 billions world wide, an increase of 290 percent in the period from 2000 to 2008 (Figure 1). Many academics and practitioners have emphasized that the internet is a major platform for e-marketing to deal with marketing mixes, which include global accessibility (Laudon, 2002), convenience in updating (Sandeep and Singh, 2005), real-time information services (Harridge-March, 2004), interactive communications features (Chaffey, 2004), and unique customisation and personalised capabilities (Teo and Tan, 2002). Additionally,e-marketing also refers to the use of electronic methods or media to build upon and maintain customer relationship through electronic platforms (e.g. business-to-business (B2B) e-marketplaces) that facilitates the exchange of ideas, products, and services to satisfy both buyers and sellers.Strauss and Frost (2001)support the above statement and suggested that,sales,public relations,direct marketing,and advertising are marketing communication that comprises the crucial components of e-marketing strategy.B2B e-marketplace, as one of the major trading platforms brought by the internet technology has made a significant contribution to the e-marketers.The larger organisations are taking advantages from the vast array ofsuppliers/buyers via the B2B e-marketplace (Stockdale and Standing,2004).However,small and medium sized enterprises (SMEs) are also eager to compete in the electronic environment remain concerns as how theirbusinesses can gain benefits from B2B e-marketplace.With significant online and offline publications from both academia and industry there is a growing awareness of the contribution of the e-marketing in the global environment. Nonetheless, there is limitation on how to explore the opportunities for SMEs in benefiting from the emergent e-marketing practices, derive from the B2B e-marketplace.Review of e-marketing performances in B2B e-marketplaceThe internet is the foundation for B2B commerce that provides the technology and platform to enable this business relationships work effectively.B2B transactions over public and private sectors uses the internet as a delivery vehicle for transactions including;financial transfer,on-line exchanges,auctions,delivery of products, and services (O’Reily and Finnegan, 2007). Many pra ctitioners are predicting B2B commerce is expected to have a massive growth and majority of the organisations will have to give consideration to involve with B2B commerce. Referring to Figure 5, B2B consists of three main elements and the e-marketplace performs the main tasks such as sourcing, automated purchasing, processing to facilitate the sellers and buyers to do business transactions.Laudon and Laudon (2000)stated that B2B e-marketplace refers to the exchange of information,products, services,and payment via the internet between buyers and sellers.B2B e-marketplaces are typically defined as inter-organisational IS through which multiple buyers and sellers interact electronically to identify potential trading partners, select them and execute transactions (Rohmtal.2004). Argued that, B2B e-marketplace is able to remove some of the inefficiency of traditional business functionality and allows partners to streamline their marketing activities by sharing information instantaneously.In recent years,B2B e-marketplace have improved/enhanced the extent of e-marketing activities;providing to all marketers especially to SMEs. Recent studies (Narayanasamy ET al.2008; Pavaloia, 2009) are indicative of the fact that SMEs have started to respond positively to the changes brought about by the internet technologies.While the main concerns of SMEs are related to the generic SMEs characteristics of limited time/resources and expertise,B2B e-marketplace provide a favorable environment for SMEs to;lower operating and marketing cost, better opportunity to promote their products/services,and enrich their overall marketing communications mix. Overall,the benefits of B2B e-marketplace as reported by many academics and practitioners include:reducing search costs by facilitating comparison of price, products, and services(Kandampully, 2003; Bakos, 1998; Kaplan and Sawhney, 2000);.improving production and supply capability (Barua et al. , 1997; Albrecht et al. ,2005);.improving personalization and customization of product offerings (Bakos, 1998);.enhancing customers relationships (Kierzkowski et al. 1996);.reducing marketing costs compare to traditional marketing media (Sculley andWoods, 2001);.reducing numbers of marketing staff (Gloor, 2000).However,the current literatures do not fully explore the issues relating to the performances of B2B e-marketplace from an e-marketing perspective. In addition, much of the research is focused on particular research areas of interest often ignoring the links to others dimensions in particular e-marketing services.Hence,there are concerns that the despite the efforts to promote adoption of B2B e-marketplace from an e-marketing perspective, SMEs are not fully aware of the opportunities and benefits (Stockdale and Standing, 2004). The literature provides insights into the current level of internet-enabler marketing technologies from B2B e-marketplace to the marketers. The online and offline publications from both academics and practitioners indicated that,e-marketing via B2B e-marketplace is a modern marketing practice for buying and selling goods/services,exchange information/ideas via the internet associated with communication and promotional purposes.The frameworks suggested by various authors including Chaffey (2004), Gloor (2000),Kierzkowski et al.(1996) makes a significant contribution to knowledge in the areas of e-marketing that has the potential to create competitive advantage and enhance customer value. However, it appears that there is limited exploitation of such frameworks by industry professional. In order to develop a better understanding of the topic under study,this paper will adapt a multidisciplinary approach by integrating;traditional SMEs marketing,e-marketing,IS/IT,and B2B e-marketplace to develop an e-marketing framework that will offer a greater value for SMEs.B2B 电子商务市场：电子营销的 B2B 电子商务框架背景自上世纪 90 年代互联网作为一种全球共享信息的工具，互联网开辟了一种新的营销模式。
电子商务供应链管理中英文对照外文翻译文献
电子商务供应链管理中英文对照外文翻译文献(文档含英文原文和中文翻译)翻译:电子商务对动态供应链管理的影评价摘要最近，互联网及相关信息和通信技术（ICT）使得成本效益的信息能够在供应链的独立各方之间传播．新的供应链战略，如供应商管理库存（VMI业务）协同规划，预测与补货（CPFR），有效消费者反馈（ECR），已开始利用这些新的沟通渠道，特别是在供应链的零售终端．电子商务加强了供应链上的制造商和材料零组件供应商，他们以前不能被很好理解和开发．本文的目的是建立供应链模式的电子商务使信息和通讯技术（ICT）的影响量化，特别是其对动态行为的影响．论文包含简单却充满活力的模型，其对将要实施的供应链动态行为模式下的电子商务提出了相当数量见解．关键词供应链管理动力学；电子商务；EPOS(创新电子支付系统)；供应商管理库存；网上购物1. 总述当ICT型的电子商务提出，让供应链中的企业共享市场信息，使得“1-2-1企业”成为可能时，（Peppers&Rogers，1997）几乎没有分析或可量化的证据证明它真正会在配送顾客所需上提高企业的整体绩效．通常的建议是，通过ICT在供应链中的所有企业传递供应链中的信息会提高企业绩效．事实上，最近的研究（Hong-Minh et al.,2000）已经表明，通过供应链的“啤酒游戏”（Ster man，1989年），企业之间简单的传递信息会有一个不利的影响．这是由于伴随着更多的可用信息，调度程序需要知道如何处理它．有很多种方法能使创新的信息流在供应链里得到应用．Kiely（1998）提供了一个良好的起点，他特别强调用需求数据来达到预测的目的．在这篇文章中我们分析4个能够成立的ICT方案的影响，此项分析使通过调查牛鞭效应（Letal,1997a,b）用两种不同的方法把它们传统的供应链加以比较．第一种办法是根据管理飞行模拟器的结果分析啤酒游戏．第二种方法是基于一个量化Z变换分析，其中的应用工具是Disney和To will（2002）高度提倡的．比较和对比这两种方法的目的是评价电子商务在供应链动态质量评估方面的影响．“牛鞭效应”是一项重要措施，因为它是体现出了一个表现不佳的供应链的症状．（琼斯和西蒙，2000年）．“牛鞭效应”是一个生产适应成本的代理办法（Stalk and Hout，1990年），并表明持有“以防万一”的库存的意义是为了缓和不明因素．牛鞭效应相当多以实验和观察为依据的证据包括最近的例子显示：供应商两级订单的粮食部门上游的数据是电子销售点（EPOS）的数据的10倍（Jones and Simons,2000）．汽车部门收入订单和供应商只有一个单一的梯队供应链的差异比率大概是1：2（Naim et al.,2002）．这5个供应链战略是：传统供应链战略——即在供应链上四个"串联"的梯队．网上购物——即分销网络是单道的，信息和物品 在最终消费者和产品供应商之间直接流动．缩减型供应链——即供应链里的一个梯队被移除．供应商管理库存（VMI）——这是模拟通过对供应链里的双方企业制定议定书，给予必要的库存和销售信息，权力和责任给供应商，以便管理客户的库存．电子销售点（EPOS）——市场资讯在供应链中的所有企业之间互传．尽管各种电子商业的情况，可以由四个组四个硕士课程学生根据自己的学识在这两个学术和实践上进行战略的审查或者执行．正是这些大师的学生在实施啤酒游戏．2. 方法论改进个别制造商和供应链的动态行为的研究已是人所共知．最近期的研究方法，可分为下列四类：管理游戏：例如啤酒的游戏对于说明的不同供应链战略的益处来说是有用的．这是麻省理工学院于五十年代末发明的．（sterman，1989）从游戏本身来说，游戏中大致没有什么可以被严格证明．从这个意义上说，游戏是有限制的．但他们确实提供了有价值的证据，并是一个良好的学习手段．其他作者扩展或用计算机处理了啤酒游戏包括van Ackere et al（1993），Kaminsky和Simchi-Levi（1998），Lambrecht和Dejonckheere（1999）．实证研究:很多位作者调查了ICT的冲击对供应链的影响．包括Holmstromm（1998），Fransoo和Wouters（2000），Kaipia，Holmström和Tanskanen（2000）．然而，此种贡献在已知战略实施以后，量化了改进性能，即不存在预测要素和集，并且研究的焦点就是要找出最佳做法．不幸的是，它并非总是能够比较信息和通信技术的推行策略，其直接原因是由于这些策略在不同性质的环境中实施．统计：这种类型的贡献，通常提供关于需求的特性的影响的统计见解 ，例如标准差和相关性，以及供应链特性，例如首要时间和库存成本中的信息路径和牛鞭效应或需求扩增．统计方法经常被用来量化真实情况的表现．然而，这些方法未能表现出如何减少或消除有害的动态影响，如“牛鞭”，并很少得到从技术上深入探讨影响系统结构性能的原因和结果．这种类型最近的重大贡献包括Lee, So and Tang （2000）,Chen, Ryan and Simchi-Levi （2000），Chen，Drezner，Ryan and Simchi-Levi（2000）．模拟与系统动力：它是由Forrester（1961）提出，是一种在大型非线性系统内调查动态效果方法，且不诉诸复杂的数学控制理论模型（Edghill和Towill，1989年）．仅用模拟方法虽然繁琐，费时，且只提供有限的洞察力（Popplewell和Bonney，1987），但它们确有先发优势，能在模型非线形的同时避免复杂的数学．以前利用模拟所做的工作是非常多产的，其中包括（但绝不仅限于）Forrester（1961），and Coyle（1982）,他研究了传统的供应链结构，Cachon andFisher（1997）和Waller,Johnson和Davis （1999）他们研究过VMI．连续控制理论技术:用于生产和库存控制．首先由1978年诺贝尔经济学奖得主赫伯特西蒙（由于他在工作机构动态上的出色研究）第一次提出．西蒙（1952）描述了如何使用线性确定性控制理论来进行生产和库存控制．Axsäter（1985）陈述了一个有用的对于早期工作的评论性论文，总结了这个领域的优势和和劣势．他的结论是，控制理论“说明了非常好的动态效果和反馈”，但不能解决测序和生产批量的问题．瑞典的Linkoping 大学的生产经济学学院的大量研究已被记入文献．他们已经在运用拉普拉斯变换和经济技术，如MRP系统（Grubbstrom,1967）的净现值．连续控制理论受到这样的困扰，即一些调度和订货情况本来就是离散的，而且离散时间的延误的连续表述在数学上是很复杂的．离散控制理论，能够很有效地对抽样数据系统进行调查．例如：调度和订货系统和本质上离散的计算机系统Vassian（1955）从西蒙在连续领域的工作中得到灵感，采用离散控制理论研究了一个生产调度算法．De Winter （1966），在关于新型的供应链结构可能仅有的两个成果的其中之一里，寻找一种用在海军供应链上的集中控制存货．Deziel和Eilon（1967）描述了一个重大的应用．Burns和Burns and Sivazlian（1978）研究一个拥有四个级别的使用的Z变换的传统供应链．Bonney和Popplewell（1988）研究了MRP系统．Dejonck heeretal.（2003a），一直在用Z变换调查共同控制结构中共同预测机制的牛鞭表现．Disney（2001）一直采用离散控制理论来调查供应商管理库存供应链．离散控制理论的缺点在用到数学的时候往往涉及冗长而乏味代数操控．本文中所涉及的方法都是用来分析结果的．例如啤酒游戏的结果，或是在各种情况的ICT下决定牛鞭效应的范围和程度．将这些分析与以前公布的结果进行直接比较，（Hong-Minhetal.，2000）得到了相违背的结果．啤酒游戏的结果包括结构性问题和人类行为方面的问题．后者特征可能包括游戏玩家对游戏理解不够，不确定性决策和错误以及从顾客到供应商订单传送中出错．这时候分析型的Z变换方法被用来比较目标和结果，并用它来推导出供应链牛鞭效应中确定性的反馈系统结构的影响．如果认为ICT 系统将处理供应链中数量庞大的信息交易，并且管理例外的情况时人为干扰影响是有限的．那分析方法就更为重要了．3. 五种供应链的描述这五种供应链研究的设想由下进行总结．下面是对每种供应链的简短说明．3.1 传统供应链传统供应链的特点是由4个“串联”起来梯队组成一个供应链．每个梯队只接收有关当地库存水平和销售的信息．然后每个梯队按照当地供应商的存货水平，销售情况及以前的未取货订单来制定定单（Sterman,1989）．3.2 缩减型供应链缩减型供应链是指供应链中的梯队减少了．例如对于的供应链来说，这就代表了零售梯队已经融入于信息和物质流．这是一个用ICT 来缩减梯队的供应链．作为提高供应链的动态性的有效机制，梯队缩减已经被Wikner,Towill和Naim（1991）确认．3.3 网上购物网上购物是指生产商直接从最终消费者那里接到订单（可能像戴尔一样通过互联网），并在生产和分销的第一时间将产品直接邮购给最终消费者．这样的供应链策略与传统的仅一个梯队的供应链具有相同的基本结构．3.4 EPOS可用型供应链EPOS可用型供应链是指最终消费者的销售对于供应链中的所有成员都是可见的．例如，在很多杂货供应链中，通过互联网可以获得EPOS数据．这些数据或是直接从零售商那得到的或是通过第三方得到的．供应链成员可用这些数据对未来的情况进行预测．具体来说，在这种策略中，每个梯队可以用最终消费者的销售作为自己的规划建议，但每梯次仍然需要提供（如果可能的话）他的客户所订的货物．Dejinckheere，Disney，Lambrecht 和Towill（2001）从Mason-Jones（1998）的模拟方法中得到启发，利用Z 变换对这项策略已经进行了全面调查．3.5 供应商管理库存（VMI）VMI具体表述如下：在一个有两个梯队的VMI的关系中供应商（分销商）管理，消费者（零售商）的库存．分销商拥有零售商的销售和库存水平的资料．在此情况下零售商并不给分销商下订单，而是零售商相信分销商供给足够数量的库存来保证零售商有足够的（不是太多）库存．VMI策略的支持者有DisneyHolmstrom，Kaipia和Towill（2001），他们支持供应链中的VMI梯队．在这种情况下，其他的梯队（仓库和工厂）按传统的模式运行．4. ICT对供应链动力学的影响4.1 啤酒游戏的结果Hong-Minh et al.（2000）分析了四个不同的团队采用四种不同的供应链策略的结果，其中的一个团队采用的是前面描述果过的EPO S型供应链．虽然研究结果表明信息共享好处多多，（Mason-Jones and Towill,1997）,令人惊讶的是EPOS策略的效果是最差的．当EPOS策略减小了供应链里牛鞭效应的程度是，作为代价的是长时间的存货积压（负的净存货）．得出的结论是虽然市场信息及时的在供应链的各个梯队得以分享，供应链里的各方仍有他们自己的订货规则．这就是说，各方没有共同协作．虽然共享市场信息确实是一件好事，但只有把它作为一个商定的整体供应链的决策策略的一部分时，它才会产生收益．（Mason-Jones,1998）为了测试这一假说，EPOS 策略被加上一些特性后重新运行，这些策略包括所有的参与者参与协同规划，预测与补货,也就是CPFR ．作为一个涉及16名学生的国际运输方向的硕士课程，啤酒游戏也由目前的作者运行两次．第一次的啤酒游戏按传统模式运行．那就是，啤酒严格按Sterman （1989）所定的规则运行 ．第二次的啤酒游戏在学生团结协作下进行．不同的集团重新制定了四个不同的ICT 供应链策略．第一届四阶段时期，需求模式（即所有集团回应）被由一个8面骰子随机抽出，从时间5（两个游戏中指25）需求由一个20片面的骰子产生．为了达到本文的目的，我们对第二组的结果进行了分析．不同的绩效措施被从游戏收集，他们已被总结成方程式1（Chenetal ,2000）．2222//CONS ORATE CONS CONS ORATE ORATE i i i i Bullwhip σσμσμσ==这个等式给了衡量牛鞭效应的方法.除了牛鞭措施的衡量，我们还在啤酒游戏中采用了典型性能指标，那就是库存成本．每得到一件货物的库存罚0.5英镑，每少一件库存花费1英镑．股票出招致费用£1.00．库存成本是一个重要的度量因素，因为它最终决定我们能在何种程度上满足顾客以及确定过期库存的危险型．严重的积压成本是有道理的．因为无论我们将供应链的波动程度控制的多么好，如果我们不能满足最终消费者的话，我们最终会被行业所抛弃．游戏的结果汇总在附录中．库存费用作为一个正常能被达到的相对排名从而在在某一特定的供应链策略的实际梯队数量中独立出来．因此，我们将惩罚有较少梯队的供应链．此外，两种EPOS 的结果都会被显示出来．第一个是在研究中做过并在本文中描述过的，它被定义为EPOS-CPFR ,第二个（叫作EPOS-no CPFR ）是基于被Hong-minhetal.（2000）记录的有确切结果的EPOS．EPOS-CPFR在最少化方面做的很好，而事实上它就是减少供应链的牛鞭效应．但是，对于EPOS- no CPFR,要支付更多的库存成本，这主要是由于供应链中有长期的存货．除了使存货成本正常化，消除一个梯队或许多梯队的策略仍优于其他的选择．如以前所报告的（例如，见Wikner et al.，1991），消除一个梯队就消除了一个决策点，并减少了总成本．比EPOS-CPFR的结果更令人惊讶的是VMI的情况为既有最差的存货持有成本又有最坏的牛鞭效应．很明显，在游戏中可以看出，尽管提供了详尽的记录议定书的规定，游戏成员在贯彻落实这一构想时存有问题．4.2 Z变换评价我们再一次使用式1以确定牛鞭因素在I级，因为它为提供了一个封闭表达式，使牛鞭能够通过一个Z变换方法而确定下来（Disney Towill, 2002），对牛鞭效应进行量化的学者有（Chenetal, 2000）．我们用平方脉冲响应方法来确定每一个供应链策略所产生的牛鞭效应的大小．这种方法是由Disney和Towill（2002）创造的．总的来说，常用的供应链模式可归纳如下：除非对具体战略进行模式化是必要的，生产决策具有有序规则 ，它是基于平均需求的总和，目标商品库存和实际库存中的一小部分的差别，以及目标运输库存与实际运输库存的结构之间的一小部分的区别（John，Naim 和Towill，1994年）．这这个结论是适当的．因为Naim和Towill（1995）已表明，这是相等于sterman的（1989）锚定和调整启发式，这个式子能够在玩啤酒游戏中复制人的行为，这是众所周知的．使用Eziel和 Eilon在定序规则里的设置（Disney和Towill，2001年和2002年）可使复杂的数学操控减少．这是正确的，因为Disney和towill（2002）已证明这是一个具有重要的可取的动态特性的一般apiobpcs模式的子集．数学工作也得到了进一步简化，这是通过设置在订货规则里指数预报的平均年龄相等于在两个反馈回路中的逆增益()ti1/减1，并确定了制作/发行的筹备时间相等于两种秩序的时期．这些是为了尽量避免在牛鞭表达式中的极高阶多项式．VMI 的具体情景蓝本是供应商管理其客户的库存水平，并致力确保该存货水平保持在（经共同商定）最低和最高水平之间．尤其是，最低及最高水平不会随时间而改变时．这种情况导致两个梯队的供应链运行起来就像具有一个梯队的供应链，Disney （2001年）．我们可以从Disney （2001）那获得对供应商管理库存及其变种的更多信息（尤其是当最低及最高水平随着时间变化）．我们的研究结果概述于下．有两个基本牛鞭非公开形式：一为传统，缩减，电子购物和VMI 的供应链模式，另一个为EPOS 供应链模式．我们可以从下得出结论，当订货样式逐渐流向了供应链中的传统供应链，牛鞭将普遍增加．不过我们注意到，通过仔细观察，当接近4i T 时，流向供应链牛鞭效应反而会降低．消除一个梯队，很明显可以除掉牛鞭的根源，因为一套秩序变通是根本无法进行的．有效地消除整个销售网络可使工厂订单率像传统的供应链的第一梯队一样迅速有效．虽然是一个“低科技”的ICT ，移除两梯队的策略在概念上是简单易懂的．由于这些战略不要求调度器的新的行为，所以也许可以解释为何它们在啤酒游戏产生了有利的结果．不过，他们也存在严重的缺点，在实际供应链中消除零售商，分销中心和批发商也就意味着消除了和顾客的近距离接触．所以除非顾客已经准备好接受不呢个近距离接触的弊端，（因为他们可能用书籍或电脑来完成），这个策略就不可能使用．在VMI 的供应链中，我们可以使得两个梯队表现的和一个单一的梯队一样．事实上，我们没有理由不能拥有一个四梯队的VMI 策略，并使得四梯队像一个单一的梯队那样行动． 因此VMI 被用来获得良好的动态订货，并提供与顾客接触的机会．这也许可以解释为何该策略经常被发现用在杂货供应链中．然而EPOS 策略与其他的策略相比，具有一个本质上不同的订货结构，所以我们需要一套新的封闭形式．但是我们可以看到，我们可以从EPOS中得到与VMIJ几乎相同的绩效表现．而且EPOS策略可以与顾客近距离接触，因此将具有更广泛的用途．5. 结论我们依据单一产品或者累计产品类型提出结果．这个结果当评估ICT 对多种产品的影响时一样有效．研究表明，有必要采取适当的分类政策，以便于汇总产品到各类以动态行为为基础的市场（Naimetal.，2002）．不同的产品类型可能需要不同的订货政策（Evansetal.，1998）或信息富集策略（Mason-Jones and Towill,1997）．我们采取了两种不同的做法来了解ICT对供应链动力学的影响．该Z 变换分析表明有可能创新型的ICT将超越其它策略．但啤酒游戏结果显示ICT增加了人的决策复杂程度，即使清楚所提供的界定协议，也是很难的．因为有太多的信息和和计算需要管理．啤酒游戏还表明，如果对ICT协议管理不善，会增加库存成本．我们的结论是，虽然啤酒是在一个模拟和简化的环境中进行的，但像真实世界一样，人们需要决定哪些结果是不能被立即预知的．Sterman（1989）就表示，在这样的一个环境中，人们并不善于决策．虽然ICT为提高供应链的透明度提供了机会，但同时也创造了一个更复杂的环境使得当人们确实要加以干预使，决策变得更为困难．在传统的打啤酒模式和实施电子商务纲要之间可能有一个供游戏的人通过的学习曲线．电子商务实施纲要显示如果确实存在着学习曲线，那么就表明在简单的情况下学习曲线能够让参与者更快的进步．还有一种可能性是实施者在实施他们的电子商务战略时雄心勃勃．同时，这是不同于真实世界的．公司往往可能在执行新技术时超过了自己的能力和资源以至于太先进的满足了他们的需要，或者是由于在本质上属于资源密集型而无法执行和操作．由于很难保证每个人都受过适当训练，以应对ICT议定书的规定，有必要设计强有力的ICT系统以尽量减少人类干扰．反过来说，在需要人类的互动时，需要用哪些具体信息资源来做出那些特别的决定，这些要求是显而易见的．同时，在现有技术条件下，ICT系统很难处理例外情况，例如旷工或工厂停产．因此需要适当简化程序来使人机交互简单化，以管理例外情况．附录A在不同的供应链中量化牛鞭使用Z变换方法，如表2所示．原文:Assessing the impact of e-business on supplychaindynamicsAbstractThe Internet and related information and communication technologies (ICT) have recently enabled the cost-effective dissemination of information between disparate parties in the supply chain. New supply chain strategies, such as vendor managed inventory (VMI), collaborative planning, forecasting and replenishment (CPFR) and efficient consumer response (ECR), have begun to exploit these new communication channels, principally at the retail end of the supply chain. The impact of the e-business enabled supply chain on manufacturers and materials/component suppliers is,however, less well understood and exploited. This paper is aimed at establishing e-business enabled supply chain models for quantifying the impact of ICT, in particular its effect on dynamic behaviour. The paper concludes that simple, yet robust, models enable considerable quantitative insights into the impact of e-business on supply chain dynamic behaviour prior to their implementation.Keywords Supplychaindynamics；Lommerce；ullwhipZQS；Vendormanage dinventory；Shopping1. IntroductionWhile information and communication technologies (ICT) in the form of e-business is advocated as an enabler to the 1–2–1 enterprise (Peppers andRogers, 1997) by allowing market place information to be shared by all businesses in the supply chain, there is little analytical or quantifiable evidence that it will actually improve the overall performance of the enterprise in delivering customer wants. It is usually proposed that passing information to all businesses in the supply chain via ICT will improve performance. In fact, recent research (Hong-Minh et al., 2000) has shown, via the supply chain ‘‘Beer Game’’ (Sterman, 1989), that simply passing information on to businesses can have a detrimental effect. This is due to the fact that, as well as having more information available, schedulers need to know what to do with it.There are many ways in which innovative information flows could be used within supply chains. Kiely (1998) provides a good starting point, specifically focusing on using demand data for forecasting purposes. In this paper we analyse the impact of four ICT enabled scenarios by investigating the bullwhip effect (Lee et al.,1997a, b) using two different approaches and comparing them to a traditional supply chain. The first approach is based on an analysis of the results of a management flight simulator, the Beer Game. The second approach is based on a quantitative z-transform analysis using the tools highlighted by Disney and Towill (2002). The aim is to compare and contrast the two approaches qualitatively to assess the implications of their evaluations of e-business scenarios on supply chain dynamics.Bullwhip is an important measure, being symptomatic of a poorly performing supply chain (Jones and Simons, 2000). It is a surrogate measure of production adaptation costs (Stalk and Hout, 1990) and implies the inclusion of ‘‘just-in-case’’ stock holding to buffer against uncertainties. There is considerable empirical evidence of bullwhip including recent examples in the: * food sector where the supplier orders two tiers further upstream varied 10 times more than the electronic point of sales (EPOS) data (Jones and Simons, 2000).* automotive sector where the ratio of the variance between incoming orders and order to suppliers at just a single echelon in the supply chain was 1:2 (Naim et al., 2002).The five supply chain strategies considered are:* Traditional—in which there are four ‘‘serially linked’’ echelons in the supply chain.* e-Shopping—where the distribution network is by-passed and information and materials flow directly between the end consumer and the product suppliers.* Reduced—where an echelon in the supply chain had been removed.* Vendor managed inventory (VMI)—that is simulated by developing a protocol positioned between two businesses in the supply chain that gives the necessary inventory and sales information, authority and responsibility to the supplier in order to manage the customer’s inventory.* EPOS—where information from the market place is transmitted to all enterprises in the supply chain.Although various e-business scenarios are available the above were chosen by four groups of four Masters Programme students based on their review of commonly quoted and/or implemented strategies in both the academic and practitioner literature. It was these Masters students who implemented the scenarios in the Beer Game.2. MethodologyResearch on improving the dynamic behaviour of individual manufacturing businesses and supply chains is well known. Most recent research methodologies may be categorised as:* Management games: Tools such as the Beer Game that was developed at MIT at the end of the 1950s (Sterman, 1989), are useful to illustrate the benefitsof different supply chain strategies. Games are limited in the sense that generally nothing can be rigorously proved from the game in itself, but they do provide a valuable source of anecdotal evidence and are a good learning device. Other authors have extended or computerised the Beer Game including van Ackere et al. (1993), Kaminsky and Simchi-Levi (1998), and Lambrecht and Dejonckheere (1999a, b).* Empirical studies: A number of authors have investigated the impact of ICT on the supply chain including Holmstr .om (1998), Fransoo and Wouters (2000), and Kaipia et al. (2000). However, this type of contribution looks at quantifying the improvement performance of a known strategy after its implementation; that is, there is no predictive element and the focus of the research is to identify best practices. Unfortunately, it is not always possible to compare ICT implementation strategies directly due to the varying nature of the environments they have been implemented in.* Statistical: This type of contribution typically provides statistical insights about the impact of demand properties such as standard deviation and correlation, and supply chain properties such as lead-times and information paths on inventory costs and the bullwhip effect orTdemand amplification. Statistical methods are often used to quantify the performance of real situations. These methods however, fail to show how to reduce or eliminate the detrimental dynamic effects, such as ‘‘bullwhip’’, and insights into the causes and effects of system structure on performance are rarely obtained in depth from the technique. Recent significant contributions of this type include Lee et al. (2000) and Chen et al., (2000).* Simulation and system dynamics: This approach was advocated by Forrester (1961) as a method of investigating the dynamical effects in large non-linear systems without resorting to complicated mathematical control theory based models (Edghill and Towill, 1989). Simulation approaches alone suffer。
影响B2B电子商务在农业方面发展的主导因素【外文翻译】
外文翻译原文Dominant factors impacting the development of business-to-business (B2B)e-commerce in agricultureMaterial Source：International Food and AgriBusiness Management Review2001(4)Author：Nicole Leroux，Max S. Wortman Jr，Eric D. MathiasThere is still much optimism about the potential success of e-commerce in agriculture. Three dominant factors have impacted this development: (1) industry structure; (2) product complexity; and(3) the high-touch nature of transactions. In turn, these factors have led to several different potential types of strategic options. From a mix of these strategic options, potential scenarios have been analyzed and selected. These potential scenarios are the future of business-to-business (B2B) commerce in agriculture.Keywords: e-commerce, agriculture, dominant factors, strategic optionsThe first factor preventing commerce in agriculture to develop fully is the current change in industry structure. In the last decade, consolidations at all levels of the value chain have changed the traditional relationships between players. Consolidation in agribusiness may impact e-commerce implementation in three ways: (1) reduction of the need to electronically coordinate fragmented marketplaces;(2) creation of barriers to the development of transparent electronic market places;(3) development of internal barriers to adoption.The second factor slowing down e-commerce adoption is the increasing complexity of products being sold in agricultural markets. This complexity arises from two sources: traditional and end user-driven.Traditional product complexityThe first source of traditional product complexity has been the development of common price references for commodity products. Central marketplaces such as the Chicago Board of Trade or the Chicago Mercantile Exchange have provided these common price references. However, differences in location, time of delivery and actual shipping quality lead to complex individual transactions.End user-driven complexityThe second source of the complexity of products is end-user driven products. This type of complexity has evolved over the last few decade due to: (1) focus on consumer demands for healthier, convenient, and more flavorful foods; and (2) development of trait-specific products valuable to processors along the value chain.The third factor creating barriers to e-commerce adoption in agribusiness is the high-touch nature of transactions. Even though farms have become increasingly more business-like in their structure and farmers operate in a B2B environment, individual farms still receive a great deal of personalised individual attention. Buying inputs, selling grain or livestock, purchasing machinery, obtaining financing, and arranging transportation are all transactions traditionally conducted on a one-to-one basis.As stated earlier, these barriers slow down e-commerce adoption in agriculture. Nonetheless, despite these obstacles, there is room for creative solutions potentially leading to successful adoption. Those potential strategies touch on:(1) structure of the industry;Current industry consolidation still leaves room for firms to develop winning strategies. Such strategies involve either creating third party marketplaces, forming strategic alliances,becoming niche players, or evolving into virtual supply channels. Each strategy will fit a unique situation.(2) market and product expertise;Given the increasing product complexity found in agriculture, market and product expertise become critical element of a winning strategy. Three elements are discussed:①market knowledge: This is the most critical element of a successful e-commerce strategy;②product expertise:In a globalized economy, product transactions will become more complex and the list of specifications to be met will become longer; and③risk profile:Drawing from developments in the financial industries, Wise and Morrison concluded that deep market knowledge is required to be able to transition successfully into the world of B2B.(3) organisational development.If we accept the idea that the Internet and e-commerce will fundamentally change the way transactions take place in agriculture, at least three implications emerge for organisations: ①the need for learning and training; Today's high-tech transactions mean that e-commerce players have to lead individual users toward a new way of conducting business. The nature of adoption of innovation will create opportunities for those who cater to individuals' need for learning and training (Judson &Kelly, 1999). To make the transition from high-touch to high-tech, successful businesses in e-commerce must have strong sales, customer service and marketing orientation. An early myth in B2B e-commerce was that "if you build it, `they' will come". This perception downplayed the influence of existing behavior and the security of the familiar.②the ongoing presence of human touch in transactions; Successful companies will the ones who understand their customers and provide with human interaction. Pioneer Hi-Bred International's dealership network is a good example of how high-touch companies achieved success under "old economy" rules. In addition, extending e-commerce to the sales force may free employees from paperwork and filing duties and allow them to focus on more value-added activities such as client recommendations, leading to greater customer satisfaction (Porter, 2001).and ③the acquisition of knowledge.Internet-based e-commerce is a veryrecent phenomenon. Given the wide array of solutions possible and because of organisational inertia or delays in deciding on the "best solution", some companies may find themselves at a competitive disadvantage in the future. Early industry adopters and "pure play" e-commerce companies will have acquired knowledge and know-how that late adopters will lack.This knowledge and experience advantage will make early adopters and "pure play"companies a prime target for acquisition or mergers.Evaluating, choosing and implementing an e-commerce solution will involve a thorough understanding of a firm's industry, market, and organisation. Clearly, the dominant factors will lead to strategic options which will in turn lead to one or more possible scenarios . As suggested above, each firm will evaluate the impact of the dominant factors in a given industry setting. Based upon the individual factor or combination of factors, one or more strategic options can be used. Not all strategic options would be used in all potential scenarios for success in an e-business. Each company would have to decide on its strategy based upon its individual situation. Fig.1 illustrates how these factors may interact to form such potential solution. Letters and numbers in parenthesis refer to the figure.For instance, in a first three-step scenario (see Scenario 1，Fig. 1), a firm could choose a strategic option path from the following: if the firm is operating in a consolidated industry and if it possesses excellent market knowledge of traditionally complex products, this may lead to the firm to decide to enter into a virtual supply channel arrangement and to develop sophisticated database systems that adequately capture the complexity of the product with which they operate.Another potential scenario (see Scenario 2, Fig.1) could call for a firm showing unequaled product expertise in a high-touch industry to become a niche player in its industry and to invest in customer service to maintain its human touch approach.A scenario (see Scenario 3, Fig. 1) for a pure play third party e-commerce firm operating in a concentrated marketplace would call for the firm to develop strategic alliances with either dominant or smaller players. In addition, if the firm possesses excellent grasp of its industry, it will be well positioned to take advantage of thisexpertise to facilitate commerce between players in the supply chain.Finally, an existing firm operating in a high-touch environment but lacking the knowledge to successfully develop an e-commerce strategy (see Scenario 4, Fig. 1) end-user complexity is present, it will also have to consider its risk profile and assess the future of its industry.Fig.1.Development of business-to-business e-commerce models in agriculture.Given the above challenges facing in agribusiness, it becomes readily apparent that not only the value, but also the mere existence and profitability of third-party, "pure-play" ventures are marginal at best. This conclusion is based on the premise that consolidation alters the competitive dynamic at both ends of the value chains (farm inputs and food retailers). As a result, we are faced with a new and evolving paradigm in the agri-food sector.Therefore, the true value of the Internet, and hence the market capitalisation of pure play ventures is ultimately going to be determined by their ability to introduce efficiencies into antiquated and inefficient business practices and systems. Competition in most marketplaces is shifting away from direct competition between competing firms, and toward competition between supply networks. Such a shift can be illustrated by examining the competitive dynamics characteristic of modern grain production. Not much competition exists between neighboring farmers as compared to the intense competition between the recently formed seed-chemical conglomerates Therefore, the theoretical "killer application" involves combining supply chain management, electronic data interchanges, and physical exchanges.It is questionable whether third party "pure plays" are capable of providing much value to the Cargill's and ConAgra's of the world because there is little "surplus value" for one to extract. However, value does exist in providing non-vertically aligned producers and processors with information systems, thereby allowing trade and coordination among themselves as though they were vertically integrated（virtual integration）. In the not too distant future, venture capital funds and producers alike will realise that the true Internet play is one based on coordination and not the pure exchange play.Regardless of the specific strategy or market sector that a given third party "pure play" intends to operate, it becomes imperative to be physically involved with a significant amount of the selected commodity. Having gained physical control of a commodity, work then can begin on developing an electronic transaction system where the competitive advantage is based on making the supply network more efficient vis-a-vis "old-economy" (non-Internet-based) supply networks. Furthermore, physically possessing a commodity, via contract production or similar means should partly negate concerns of being reduced to an application provider. In other words, a pure play operating in grain trading would be at less risk of obsolescence if it were trading, hedging, or developing delivery and logistics system for grain it physically possessed. This recommendation is of particular relevance when considering pure electronic cash exchange ventures that need to attain critical mass for liquidity purposes.The theory driving the development of Internet-based exchanges is the reduction of market fragmentation. In other words, market fragmentation would be reduced and efficiencies gained if a single commodity-specific exchange should exist. However, the multiplication of Internet-based exchanges has resulted in actually increasing the same type of market fragmentation that such exchanges were originally designed to eliminate.The future success of B2B e-commerce in agribusiness is undeniable. Factors specific to agriculture will create additional challenges which must be overcome before success may be attained. The ability of each player to work though these challenges will determine the speed of adoption of B2B in agriculture.译文影响B2B电子商务在农业方面发展的主导因素资料来源：国际食品和农业企业管理评论2001(4)作者：Nicole Leroux，Max S. Wortman Jr， Eric D. Mathias农业电子商务的潜在成功还是非常乐观的。
电子商务信用中英文对照外文翻译文献
电子商务信用中英文对照外文翻译文献(文档含英文原文和中文翻译)英文：Towards Enhancing Trust on Chinese E-Commerce Abstract:E-Commerce has been much more popular in western countries where the development of E-Commerce systems has been relatively matured. While the technology and social credit environment are well developed, E-Commerce is relatively new and receives fewer acceptances within commercial industries in China. Building trust has been identified as one of the major concerns in E-Commerce.In this paper, we will develop an computational model, which may be used to improve the trust-building relationship among consumers, retailers and authorities. This model considers a number of factors including direct experiences, customer recommendations, and authority certification, while parties involved in the E-Commerce activities can confidently establish and reliably enhance the trustworthiness.We also conduct a case study on how to improve consumer-retailer trust relationship in an E-Commerce application by the use of the trust model, which is one of functional electronic storefronts with the consideration of trustworthiness in China. In addition, the findings from this research will also be helpful for national policy maker on legislation of Chinese E-Commerce activities.Key Words: Trust, E-Commerce, Trust-building, Computational model, Chinese E-Commerce.I. Introduction“With the rapid development of Internet technology, the landscape of exchanging information and doing business has been com pletely changed”. As a new way of doing business, E-Commerce is increasingly affecting, changing and even replacing the traditional commerce approach. People are increasingly accepting and using E-Commerce than ever before. Without any doubt, many network applications, based on initial Door to Door to B2B, B2C, and C2C models, have a profound influence on the global economy. However most of the development of E-Commerce is primarily achieved within a handful of countries, particularly in countries like US, Japan and some of European countries. Since the advent of the Internet in the late 1990’s in China, various applications can be seen in the following years, which stirred thousands of ambitious young Chinese people to establish their own business on-line with a dream of getting wealthy overnight. Over the past few years, almost 70% of the growth in Internet users from all over the world occurred only in China. However, in terms of E-Commerce development, there is still a gap between China and the developed countries. With the increased popularity of the Internet and the continuous improvement of Internet technologies, the development of E-Commerce has just made an impressive start. What hinder the development of Chinese E-Commerce can be attributed to various problems and barriers. Some of these problems such as payment method, distribution problem, and security issues have been partially alleviated. Unfortunately the consumers’ lack of trust towards E-Retailers has been identified as the biggest barrier that needs to be overcome in long-term.In the paper, we will identify the challenges in developing Chinese E-Commerce and propose a model to cooperate with current E-Commerce system as a mean of enhancing trustworthiness. The paper is organized into 6 sections. Section 2 introduces the current standing of E-Commerce, and then Section 3 briefly reviews the challenges in developing E-Commerce, and examines the “Trust problem”, which is identified as the major obstacle that hinders the spreading of E-Commerce in China. In Section 4, we propose a computational model that can be used to address the trust problem. Section 5 specifically discusses how to apply the model to improve trustworthiness, and gives a case study in Section 6. Section 7 concludes the paper by discussing further directions for improving trust between E-Commerce users.II. Current Chinese E-Commerce Standing(I) Issues in E-CommerceTrust has always been the main concern among most of Chinese E-Commerce companies. On one hand, people are impressed by doing business on-line, but on the other hand they are still worried about using E-Commerce widely. Consequently, a gap appeared between on-line retailers’interest in attracting shoppers to their electronic storefronts and many consumers’ trust in those activities. Nevertheless, researches have shown that the trust problem is not only technical problem, but more of a social problem caused by various reasons. First and foremost, for historical reasons, people may lack of confiden ce with others, therefore it’s quite difficult to puttrust in someone else in the beginning. Secondly, the commercial law and regulation for E-Commerce cannot fully protect the interests of consumers and merchants. Therefore E-Commerce users lack the confidence to take the risk when communicating with an unfamiliar party. Thirdly, the social credit system and payment system in China are still not strong enough when carrying complex E-Commerce transactions, so that on-line business frauds may happen, and harm consumers. Last but not least Internet security and cryptography techniques, which can increase consumers’confidence in on-line activity, are still under development. Due to all these issues, E-Commerce specialists commonly regard that the bottleneck of Chinese E-Commerce is as a trust problem than anything else.(II) Opportunities of Chinese E-CommerceIn 2005, Chinese E-Commerce has been experiencing the upsurge of B2C markets. With the recognition of trust problem, many retailers are experimenting with various trust building strategies to establish trustworthiness towards E-Retailers. Establishing trust between E-Commerce users is a long term process. Apart from more education or training in the long term, we can resort to technology to enhance consumer trust in an unfamiliar E-retailer. One effective method is to participate in third-party assurance programs, which assist consumers in an accessible level of trust they should place in an E-Commerce transaction. In that way, merchants who agree to meet a third party assures standards can either use the assure certified technology, or agree to be bound in some way by the assure procedures or oversight are registered by the assure and permitted to display an identifying logo or assurance seal on their website. Consumers can reveal specific validation of the merchants good-standing with the assure or additional disclosures related to the merchants’ business practices or history. Some theories suggest that trust in an E-retailer can be speci fically defined as consumers’ willingness to accept vulnerability in an on-line transaction based on their positive expectations regarding an E-Retailers future behavior. By evaluating a party’s post behavior and tracking its activities, the party’s futu re behavior can be expected and trust level can be considered so that consumers can make purchasing decision according to the trust level of E-Retailer. In this paper, a third party assurance program that can be cooperated with the current E-Commerce system is proposed. Through tracking E-Retailer ’s activity records, collecting consumer experiences, and recommendations, the computation model is capable of considering the level that consumer can trust an unfamiliar E-Retailer. More detail about the model is described in Section 4.III. Challenges in Developing Chinese E-CommerceChinese E-Markets is undeniably of great potential. E-Markets are not only beneficial for national economy, but also for the global economy, especially since China has entered the World Trade Organization (WTO). However, in terms of developing E-Commerce, there is a gap between China and other developed countries. The primary cause is that the advent of information age has a great impact on the economy of industrialized countrie s, while the social environment and China hasn’t become used to its coming. These can be noticed from various aspects including information infrastructure, barriers of social environment, degree of technologyinnovation, level of awareness, and trustworthiness and so on. Technically, the improvement is obvious, but it’s difficult to catch up in short term for some social problems.(I) Informationization GapCurrent social environment in China is yet to match the rapid informationization. The understanding of the relation and interaction between industrialization and informationization is inadequate. In addition, the importance and urgency of informationization in social and economic development haven’t been fully appreciated. Apart from that, for a long term progress, the awareness and acceptance to informationization are still underway both theoretically and practically.Furthermore, the global information infrastructure are building up, China is not a exception. However, the popularity of informational and electronic facilities in China is still behind the USA, even though 70% of the growth in Internet users occurred in China. That is mainly due to the huge population of China and the imbalanced development of different regions.In terms of the innovation of information technology, China is catching up to the developed countries progressively, although the exploring and utilization of information resources and services are not yet adequate.(II) Social Barriers in E-CommerceIn China, E-Commerce activities are impeded by some social barriers as well. For instance, the law and regulation are not flawless. E-commerce gives a full impetus to social and economic development; in the meantime, it raises some new problems. So we need to address the inadequacy of traditional policy and laws in the new circumstance, and recommend new and effective law and regulation system. E-commerce may cause multi-facet problems, such as legitimacy and authentication of E-currency, E-contract, and E-bill. Taxation is another problem. It includes how to collect business tax and custom; whether new tax and collecting methods are needed for some intangible products (e.g. software, electrical audio and video); how to secure market and prevent monopoly, especially telecommunication monopoly; how to protect privacy and Intellectual Property(IP); how to manage and control export and import of intangible products, and so on.There is a lack of E-Commerce standard. Standardization and legislation is a difficult but important task in developing E-Commerce. For instance, before the E-Signature Standard was invented in China, there was no particular standard to normalize the behaviors on Internet, therefore, it could not setup a standard business environment compatible with international standards, which has a huge impact on integration of individual country and global economy.Another problem associated with E-Commerce is the social credit system and payment system. The present E-Commerce can only be regarded as quasi-E-Commerce. Since the credit system lacks of trust, effective monitoring and payment mechanism. The Internet commodity transaction centers only fulfilled parts of E-Commerce processes, but by no mean to be full processes from pre-purchase to post-purchase. The current distribution system for Chinese E-Commerce is still not satisfied enough. For instance, the delivery of products has yet to be separated frommanufacturing and commercial enterprisers. The incomplete distribution system still responds passively to production and sales departments, where different processing links such as warehousing, transporting and loading functions as independent entities so that the distribution problem has not been solved well at present.In summary, these informationization gaps and social barriers indeed hinder the development of Chinese E-Commerce, but many people consider lack of consumers trust in E-Commerce merchants, technology, social, financial and legal infrastructures of E-Commerce environment as the most concerned issues that affect the development in an individual country, since most traditional cues for assessing trust in physical world are not available on-line.(III)Trust IssueTrust is a catalyst for human cooperation, and it has received considerable attention in the business and social science literature. Lack of trust can result in a waste of time and resources on protecting ourselves against possible harm and thereby clogs up the economy. Consumer’s trust in an E-Retailer can be defined as consumers’willingness to accept vulnerability in an on-line transaction based on their positive expectations in regard with an E-Retailers future behavior. Factors that affect trust in E-Commerce for consumers include security risks, privacy risks, and lack of reliability in E-Commerce processes in general. As pointed by Nielsen, real trust builds through a company’s actual behavior towards its customers over time, and it is seen to be difficult to build and easy to lose. Theoretically, there are three trust-building processes summarized in:1. Knowledge-based trust is described as a form of trust that develops over time as one party learns about intentions, capabilities, and activity experiences. Example can be recommendation, evaluations, and reputations.2. Institutional-based trust relied on the creation of a “trust infrastructure”, of socially recognized third-party intermediaries that certify the trustworthiness of parties in a commercial exchange or actually enforce trustworthy behaviors on the part of one or both partners. Such example is certificate, membership of association.3. Trust transfer happens when one party ascribes trustworthiness to an unfamiliar exchange partner based on that partner’s association with a trusted party.In the ext section, we will describe a computational model, which can be used to facilitate the trust- building process in E-Commerce, particularly for Chinese E-Commerce market.In this paper, we surveyed the E-Commerce activities currently under going in China. We have closely analyzed the gap between the informationization and barriers of Chinese E-Commerce systems. Among the topics of facilitating development of a positive, effective and satisfied E-Commerce system, “trust” is a major issue, which has not received adequate attention in past decades. We have proposed a computational trust model (ERC2G), which can foster a trust relationship between consumers and merchants, and illustrate how to apply the model in a Chinese E-Commerce system. From the case study of EI Computer, we briefly talked about the implementation of E-Commerce systems with the consideration of enhancing trust. However, establishing trust must be a complex process, which involves moreinformation sources, so continuous improving and enhancing the trustworthiness will be the main objective we need to achieve in future work.翻译：提升中国电子商务信用度摘要电子商务在西方国家已经非常流行，并且电子商务系统在这些国家的发展也相对成熟。
电子商务对国际贸易的影响中英文对照外文翻译文献
电子商务对国际贸易的影响中英文对照外文翻译文献原文：The Impact of Electronic Commerce on International Trade E-Commerce is doing business through electronic media or the practice of buying and selling products and services over the Internet,utilizing technologies such as the Web,Electronic Data Interchange(EDI),Email,electronic fund transfers and smart cards,without face-to-face meeting between two parties of the transactions.In brief,E-Commerce is the online exchange or sale and purchase of goods and services.The BackgroundWith the extension of internet in application area, from academies, enterprises tothe government departments, the network reaches variable aspects of our society. From knowledge learning, message obtaining to e-commerce, the digital network is all proved a strong pushing strength. With network, the difference of time and space are eliminated, the exchange and communication among people, the resources sharing are becoming much more easier, based on that, more and more applications are developed, and one of which is the network university and remote learning which will be a great revolution to the traditional teaching and learning way. People can study online, exchange thoughts interactively with teachers and schoolmates through network rather than special classrooms in the campus, this will provide a chance to learn knowledge all the life for those who are in work or can’t go into colleges, perhaps the network university will be the most important model to study in a not long future.Abstract：The 21st century is the century of the network, with the growing popularity of the network, making e-commerce has become the most important international trade as a means of convenient e-commerce has brought the entire international trade an in-depth change, a great impact the development of international trade.In this paper, the impact of electronic commerce on international trade research, first on the meaning and mode of e-commerce and international trade, a simple introduction to basic concepts,followed by analysis to identify the impact of electronic commerce on international trade, and found that not only e-commerce promote the rapid development of international trade transactions, but also changed the way of making small and medium enterprises to become more involved in international trade to; and making the international market truly be realized, but also the international trade business management major changes.Key Words：Electronic commerce; international trade; InternetIntroductionIn recent year, e-commerce has emerged as the fastest growing sector of the world marketplace. Despite the contraction in the high-tech industry during the recent recession, firms have continued to enter and expand their presence in e-commerce, and consumers have increased the number of purchases made online. E-commerce currently represents a very small share of overall commerce, but it is expected to continue to expand rapidly in coming years. As e-commerce grows, so will its impact on the overall economy.1．The Overview of E-commerce1.1 The Meaning of E-commerceE-commerce usually refers to the use of computer technology, network technology and telecommunication technology to achieve the entire business process become computerization, digitization and networking.E-commerce is a new business model making that both buyers and sellers do not have to meet each other in various business activities in a wide range of business around the world trade. It also contributes to the consumer's online shopping, online transactions between merchants and online electronic payment in different business activities, trading activities, financial activities and activities related to integrated services in the Internet, an open network environment which based on WEB / server applications ways.E-commerce permeates every stage of trade activities, including information exchange, pre-sales service, sales, electronic payments, transportation, the formation of virtual enterprise and sharing resources. The participants of E-commerce include consumers, vendors, suppliers, financial institutions, enterprises, government and other institutions or individuals, whose purpose is to achieve a business and the whole society efficiency and low-cost trade.1. 2 The E-commerce PatternThe E-commerce pattern is refers to the basic mode which the enterprises obtain the business income using the Internet development management, it is based on a certain technology based commercial operation way and the profit pattern in the network environment. The research and the analysis of the E-commerce pattern’s classified system is helpful in unearths the new E-commerce pattern, provides the way for the E-commerce pattern innovation and be helpful in the enterprise formulates the specific E-commerce strategy and the implementation step. The E-commerce pattern can establish different classification framework from different angles. From the traditional viewpoint, E-commerce pattern is summed up as B2C(Business to Consumer), B2B(Business to Business), C2B(Consumer to Business), C2C(Consumer to Consumer), B2G(Business to Government), BMC（Business Medium Consumer）..1.2.1 The Emergence of E-commerceDuring the 1940s’ and 1950s’, the fiber optic communication technologies and computer technology based on microelectronics has detonated the information technology revolution which still has not ceased until now. Whether it is data processing or information transmission, the human beings have entered an unprecedented era of efficient. In the 1970s, the production of EDI technology (Electronic Data Interchange, Electronic Data Interchange) causes the people began to try to exchange business data automatically between different computers, which is the primary form of e-commerce.E-commerce originated in the 1960s’ and development in the 1990s’, and the important conditions of its emergence and development are mainly:● Government's support and impetusAfter the European Union issued Europe Electronic Commerce Agreement in 1997 and the US issued the “Framework for Global Electronic Commerce”, the electron ic commerce has been valued by the governments all over the world.● Widespread use of computerIn the recent 30 years, the faster speed of computer's processing, the stronger handling ability, the lower price and the broader application area provided the solid foundation for use ofE-commerce.● Popularity and maturity of the networkUp to December 31, 2008, the Chinese net citizen achieves at 298, 000, 000 people, and the popularizing rate achieves 22.6%, which surpasses the global average level.● Impeccable network serviceAccording to the statistics, there are more than 4000 influential websites in the world, and almost every website can provide the electronic commerce information and the service. And theOn-line payment technology and the electronic currency payment technology are reliable and popular used all over the world.A recent study of the marketplace by Nielsen//Net Ratings found more than 200 million Americans (or 75%) are using the Internet. Those who shopped online in 2003 spent $17.2 billion online in just the fourth quarter alone. Research firms anticipate that, in 2004, the number of online shoppers will increase by 14 percent, representing 30 percent of the U.S. population. In four more years, half the country’s population will be purcha sing online.1.2.2 The Meaning of International TradeThe international trade refers the exchange between commodity and service in different countries (and/or area), the business of buying and selling commodities beyond national borders. It is the international shift of commodity and service which is also called the world trade and composed of two parts, imports and exports.International trade is the exchange of goods and services between countries. This type of trade gives rise to a world economy, in which prices, or supply and demand, affect and are affected by global events. Political change in Asia, for example, could result in an increase in the cost of labor, thereby increasing the manufacturing costs for an American sneaker company based in Malaysia, which would then result in an increase in the price that you have to pay to buy the tennis shoes at your local mall. A decrease in the cost of labor, on the other hand, would result in you having to pay less for your new shoes.Trading globally gives consumers and countries the opportunity to be exposed to goods and services not available in their own countries. Almost every kind of product can be found on the international market: food, clothes, spare parts, oil, jewelry, wine, stocks, currencies and water. Services are also traded: tourism, banking, consulting and transportation. A product that is sold to the global market is an export, and a product that is bought from the global market is an import. Imports and exports are accounted for in a country's current account in the balance of payments.2 The Impact of Electronic Commerce on International Trade2.1 Promote the Rapid Development of International TradeThe electronic transaction can replace other trading method to a certain extent. In this case, the rise in e-commerce trade will offset the decline in trade in other ways. For example, the increase of international commercial volume through the Internet means the decrease of the volume through the mail or services across the border. However, electronic commerce improve the transaction efficiency and creates the extra commercial opportunity unceasingly by reducing the transaction cost and the price, which on one hand from the superiority that the electronic commerce can reduce the price and increases the international demand; On the other hand it can create the new trade partner and develop the new business partner, making these overtop cost or implementation difficulties transaction becomes feasible.Moreover, electronic commerce can be supplement of the traditional transaction method to complete the transaction together with the transportation of tangible goods. For example, electronic commerce can be the supplementary means of trade through advertisement, marketing, purchase and electronic payment. In short, electronic commerce makes the cross-border transfer of information and resource sharing truly meet the requirements as breaking the space and time limit, thus promoted the international trade development.websites through the provision of goods price and seeking the lowest prices all over the world and use the online auction bidding and other forms of collective bargaining to buy goods at lower prices. This can reduce the prices of imported goods in the country and be conducive to the development of the country's import trade and growth, and form the expansion effects of trade to a certain extent. 2.2 Changed the Trade ModeThe traditional marketing model is the first with the product to look for customers, and sellers are basically telephone communication, mailing product catalogs, all kinds of exhibitions, and so the traditional way to exchange views and suggestions. The changes arising from electronic eommerce marketing, the promotion of international trade, marketing, generate new forms of marketing - e-marketing (e-marketing). E-marketing, there are two meanings: one refers to the use of electronic means of marketing; the other one refers to the Internet as the core e-marketing. However, the latter is developing as a modern international trade, an important way of marketing.The emergence of e-commerce makes a significant change in the trade transactions of the international market, and contributes to the appearance of the virtual trading market without cashtransaction. Electronic commerce developed a brand-new opening, multi-dimensional, the three-dimensional market environment through the exchange of on-line “virtual” information, which broke through the premise condition in which traditional market must take certain time and area. the whole world are connected into a unified "big market" by the information network, promoting to form a world economics marketability. Meanwhile, it drove the development of our country’s social economy in great extent and urged deepen the reform of our country’s enterprise in industrial structure and the trading mode.The existing network has achieved the real-time transmission and exchange of the standard format among the business users document such as contracts, bills of lading, invoices and so on). Both buyers and sellers can handle the order, the negotiations, signing, the declaration, the inspection, the chartering, the taxes payment and other trade service procedure directly online, which reduced the trading hours greatly and made the transaction more fast and convenient and promote the working efficiency of the finance, the customs, the transportation and the insurance. The capital, the commodity and the technology brought by the fast flowing information accelerate the global flows of production elements and promote network economy to the computer network technology as the platform and electronic commerce for the pattern in the rapidly developing economy world. The economic and trade and the connection among countries can strengthen greatly under this kind of network trade's environment and bring the new energy and spirit to the development of world’s economic.2.3 Making SMEs More Involved in International TradeThe rapid development of e-commerce in the world makes the position where the large enterprises plays a leader role in the international trade in traditional trade pattern decrease day by day and ushered a brand-new development opportunities and a broader international market. The emergence of electronic commerce makes the Small and medium-sized enterprises have more opportunities to show their good brand image and product on the international stage, which is mainly manifested in two aspects:On the one hand, e-commerce is helpful for the small and medium-sized enterprise displays its unique superiority of products and greatly develops the brand products. in environmental impact of the traditional mass production and marketing, people often tend to buy the most satisfying products in the lowest price, which often has the relative advantage of the advantage in large scale of economies, mass production capabilities by large enterprises, the formation of cost, so that to bea dominant position in the small and medium-sized enterprise competition. However, electronic commerce provided customers an effective way that they can talk face to face with manufacturers of products and ordered services personalized, by which customers can massively visit enterprise's related website, describe their products and business needs and different requirements in the web sides, and make a transform from large scale production's pattern into the personalized product ordering pattern。
电子商务外文翻译文献
文献信息：文献标题：ELECTRONIC COMMERCE（电子商务）国外作者：Đerić Slavko文献出处：《Economics》,2017,4字数统计：英文2060单词，11447字符；中文3455汉字外文文献：ELECTRONIC COMMERCESUMMARY Electronic commerce can be defined in different ways. Any definition helps to understand and explain that concept as better as possible. Electronic commerce is a set of procedures and technologies that automate the tasks of financial transactions using electronic means. Also, according to some authors, electronic commerce is defined as a new concept, which is being developed and which includes process of buying and selling or exchanging products, services or information via computer networks, including the Internet. Electronic commerce is not limited just to buying and selling, but it also includes all pre-sales and after-sales ongoing activities along the supply chain. Introducing electronic commerce, using the Internet and Web services in business, realizes the way to a completely new type of economy—internet economy.Keywords:electronic commerce, development, purchase, sale, economy, InternetINTRODUCTIONToday, development of modern means of communication, especially electronic, which radically change the existing power relations and the power on the global market, have a significant role in more evident process of globalization. The magnitude of impact of the development of communication and information resources on the world economy may be implied by the fact that it goes into traditional laborintensive activities, where before there were not opportunities for the application of modern information technology.Managers of large companies, as well as small and medium-sized enterprises, need to understand first of all the importance, as well as many advantages that use of modern digital technology enables them in the creation of new business ideas and their realization. In the new digital era the benefits and opportunities of e-business represent a significant potential that should be used in the best and the most efficient way. Thanks to the internet there are some changes in the way of business, geographical boundaries are disappearing, language barriers and currency restrictions are being bowed down.ELECTRONIC COMMERCEToday’s way of doing business is completely changed, mostly thanks to the Internet. E-commerce has a great role in the process of globalization and in the development of modern means of communication, especially electronic, by radically changing the existing power relations and the power on the global market. In modern business there is a transition from mechanical to electronic phase of business. Besides the technological aspect it is necessary to emphasize the economic aspect and define e-commerce as a new market that offers new types of goods and services, such as digital products through digital processes. Sellers of physical goods are also being included in digital processes, such as on-line ordering, market research and payment, which are the parts of the new market.Electronic commerce is the exchange of business information, maintaining business relationships, and conducting business transactions between different organizations via telecommunication networks and is more than a set of Internet technologies.E-commerce can be viewed from the narrower and wider point of view. In the narrow sense electronic commerce involves buying and selling through the Internet, and in a broader sense it includes the exchange of business information, maintaining business relationships, and conducting business transactions by means oftelecommunications networks. In fulfilling tasks it uses electronic communication media such as the Internet, extranets, e-mail, database and mobile telephony. Electronic commerce includes several activities such as electronic sales and purchases of goods and services, online delivery of digital content, electronic funds transfer, public procurement, direct consumer marketing and other after-sales services. The basis of e-business is often called a fully digital business and it contains three components: product, process and participants, which have two components, physical and digital. Everything that can be sent and received via the Internet is considered to be a digital product.Electronic commerce creates new markets and economic activities, which are characterized by rapid information processes and market dynamics. Electronic networks provide the infrastructure for collecting and disseminating information. They also serve as a new channel for the sales, promotion of products and services delivery. Moreover, network integrate information for managing business activities at all levels of the company and provide new electronic connections with customers and partners in the supply chain. An increasing number of activities that add value to the economy take place in cyberspace through globally connected electronic networks. The Internet has expanded the premises to which companies reach. Managers can detect a greater number of business opportunities due to obtaining many additional business information from the Internet.ELECTRONIC MARKETMilicevic (2002) states that the Internetand new information technologies are leading to restructuring of markets on a global level and some industrial and service sectors. As well as on traditional (physical) market, also in electronic market, customers and sellers exchange goods and services for money or other goods or services, but only electronically. Electronic market uses electronic transactions leading to a new way of distribution of products and services to ultimate consumers. Electronic market means a place where electronic commerce is conducted, that is to say a network of interactions and communication where the information, products,services and payments are exchanged. In recent years, electronic market is gaining importance in the modern way of doing business. When it comes to e-business, business center is a network based on the locations where there are customers, sellers and other participants and they all find each other electronically and do business so.MODELS OF ELECTRONIC COMMERCEThere are many models of electronic commerce that vary according to the relations which exist between participants in trade (companies, customers, employees, government). Some of the models are: B2B, B2C, B2E, C2C, C2B, but lately there are also more complex forms that are created as a combination and updating of existing models such as B2B2C and C2B2C.B2B (Business to Business) is the automated exchange of information between different organizations;B2C (Business to Consumer) means the sale of goods and services to end consumers;B2E (Business to Employee) is a model which is also known as Intranet, or the Web site that gives products or information to employees;C2B (Consumer to Business) is a model where the consumer requests a product or service from the seller;C2C (Consumer to Consumer) is a model in which customers sell to each other;B2B2C (Business to Business to Consumer) is a model that is realized using B2B model that supports the company’s operations on the model of B2C;C2B2C (Consumer to Business to Consumer) is a model that connects consumers using on-line company as an intermediary.LEGAL ISSUES SPECIFIC TO ELECTRONIC COMMERCEThe most important legal issues specific to e-commerce are: assigning domain names, tax collection from incomes generated electronically and intellectual property protection. When assigning Internet addresses or domain names, problems arise when several companies that have similar names compete around the domain. The problemis solved in court or before an international arbitration system. Federal, state and local authorities are trying in every way to calculate how to get a share of revenue generated electronically. The problems are particularly prominent in international trade, when the question is where you need to pay a tax for a business license, income tax, value-added tax, the annual income tax and the like, as well as who controls the charge. Protection of software and other intangible creations is difficult to be implemented over the Web, which is why the issues of copyright and protection of intellectual property are subjects of frequent discussions. One solution might be a tax that is unique to the Internet, the so-called “bit tax”. The idea of this tax is based on the fact that each bit that travels through the network represents a subject to taxation at a rate that is unique. It could be collected in telephone exchanges or at the service provider and to be submitted to the competent tax authorities. However, such a tax would not take account of the nature of the information or goods that are purchased. The largest amount of bits on the Internet belongs to the children’s video games which are in most countries, wheree-business is developed, tax-exempt or taxed at the lowest rate. It is also unclear which government would take over the tax that is a result of cross-border data flow. Besides safety problems, the problem of unclear model of taxation of commercial transactions on the Internet certainly inflicts great torments to fiscal experts worldwide.ADV ANTAGES AND DISADV ANTAGES OF ELECTRONIC COMMERCE The main characteristic of e-commerce is a profound and very rapid change in the way trade is conducted. Today, e-commerce has many advantages over traditional conducting commercial transactions. Extensive use of e-commerce leads to new advantages. A set of interactive, content-rich and personalized messages can be delivered tospecifically selected consumers to increase sales. Today companies have a lot more information than before, which allows them to take advantage of this information as efficiently as possible, to segment the market and to adapt their products or services to potential customers or service users as well as possible.The impact of e-commerce is especially expressed in industries engaged in theproduction of computers, software and computer equipment and other elements necessary for realization of e-commerce. E-commerce has enabled companies to choose suppliers all over the world regardless of their geographical location, and to sell and market their products or services anywhere in the global market.Compared to traditional commerce the advantages of Internet commerce are numerous because properties are not necessary, as well as window dressing, sales staff is reduced to a minimum, there is a possibility of selling around the world, instant communication, presentation of interactive multimedia catalog that can provide the information that the customer wants (there is no classic catalog and postal shipping), promotion is much cheaper, it is easier to achieve publicity on the internet, there are more opportunities to adapt to customer needs, and with allthat the customer is enabled easier purchases carried out from an armchair, with no time limit (nonstop) ,without affecting the sales staff in the decision-making and various other benefits. Due to the complexity of the system of electronic trade problems in the sale or purchase over the Internet may occur. Problems refer to the fact that many potential customers still do not have Internet access or do not use it, some do not have fast Internet connection, online purchase involves a lot of confidence, privacy is compromised and there is a problem of the actual existence of stores on the Internet. Internet is a public network that is accessible to everyone, and because of that there is a possibility that someone monitors comunication without authorization and to abuse it later. Because of these reasons, it is necessary to find mechanisms that will ensure the protection of information, information integrity, and their authenticity. Cryptography is the science that deals with methods of maintenance of the confidentiality of information and which has its own features such as encryption, decryption and key. Defining and verifying the identity of the sender is achieved by using digital signatures and certificates. The purpose of the digital signature is authentication of the message content, as well as provision of guarantee of identity of the sender of the message.CONCLUSIONWith the advent of the Internet a lot has changed in terms of business and trade. Once the operating was based on the principle of face-toface, but now with the advent of the Internet participants in trade do not need to know, nor meet and see each other. With the advent of e-commerce there are no more geographical borders, nor language barriers and currency constraints. In modern business there is a transition from mechanical to electronic phase of business, which leads to more rapid penetration of technical progress in trade. It comes to development of electronic stores, which have significant benefits for end consumers, but there are new problems related to payments and the security of transactions carried out in this way. E-commerce and e-business are becoming inevitable everyday. Paper, pencil, stamp and other equipmentare replaced by computer and the Internet, thanks to which it is much easier and better to conduct an increasing number of business transactions. Online purchase and e-commerce are developing very fast, thus opening up new business opportunities, which affects an increase in productivity, reduction of costs and faster capital turnover. E-commerce creates employment opportunities, stimulates economic growth, investment in innovations, new technologies and knowledge, which contributes to the emergence of new operators in the market.中文译文：电子商务摘要电子商务可以用不同的方式进行定义。
跨境电子商务中英文对照外文翻译文献
中英文对照外文翻译(文档含英文原文和中文翻译)译文:本地化跨境电子商务的模型摘要通过对国际供应链的B2B电子商务交易量的快速增长和伊朗快速增加的跨境交易业务，跨境电商过程的有效管理对B2B电子商务系统十分重要。
本文对局部模型的结构是基于B2B电子商务的基础设施三大层，消息层、业务流程层和内容层。
由于伊朗的电子商务的要求，每一层的需要适当的标准和合适的方案的选择。
当电子文件需要移动顺利向伊朗，建议文件的标准为文件内容支持纸质和电子文件阅读。
验证提出的模型是通过案例研究方法呈现一到四阶段的情景。
本文试图通过交换商业文件在贸易过程中这一局部模型，实现在全球电子贸易供应链更接近区域单一窗口建设的关键目标。
关键词：电子商务;跨境贸易;电子文档管理;国际供应链1.简介电子商务是关于在互联网或其他网络电子系统购买和销售产品或服务。
术语B2B（企业对企业），描述了企业间的电子商务交易，如制造商和批发商，或批发商和零售商之间。
本文的研究目标是上两个不同国家贸易商之间的通信。
今天的世界贸易组织的主要目标之一是建立区域单一窗口，可以提高世界各地的贸易便利化。
建立区域单一窗口需要跨境海关，可以有效地交换贸易文件。
因此，首先，简化跨境贸易文件的关键在于朝着国家单一窗口移动。
然后，区域单一窗口可以授权国家之间的通信。
电子商务模型是基于三个主要逻辑层的研究。
这三个层消息传输层，业务处理层和内容层。
本文的局部模型是一种能够自动交换读取文件的过程。
通过与东亚和中东国家的建立区域单一窗口可以在将来得到改善的更多的互操作性，从而建立伊朗国家单一窗口在本文的第二部分讨论引进国际供应链中的跨境B2B模式所需的基本概念和标准。
第三部分介绍在大的模型中引入的组件功能和范围。
第四部分讨论了B2B交易层模型的定位，最后结束本文。
2.背景在本节中，除了了解B2B电子商务在伊朗的情况，还有参考模型的背景等概念以及讨论B2B电子商务跨境模式的本土化。
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农业电子商务外文翻译文献(文档含中英文对照即英文原文和中文翻译)农业产业化：从农场到交易市场摘要农业产业化就是农业以市场需求为导向，有效的满足客户以及市场要求的一系列的链条。
这种变革需要一个更广泛的概念化和更准确的定义，传达一个致力于创造价值和可持续利用食物，纤维，可再生资源的更有活力，系统性，综合性和纪律性的系统。
我们讨论的力量，推动这一转移到市场，提供了新的和更具有代表性农业产业化的定义，提供模型以说明一些最引人注目的趋势，并阐明这些模型关键因素和影响。
关键词：农业产业化的定义，概念模型，市场为中心，市场体系1 绪论农业产业化在1955年开始作为一个独特的研究领域，当时约翰.戴维斯将它定义为：农业产业化是以农场生产为中心，然后商品化。
这个定义当时是最适当的，那是农业行动的重点是最大限度地生产食物和纤维。
戴维斯和高德博格用新鲜的见解，将农业产业化定义为:制造和分销农场用品：在该农场生产经营、储存、加工、分销所有的农产品的商品和物品所涉及的所有业务的总和。
类似的定义也有其他的人提出，如唐尼和埃里克森：农业产业化，包括所有这些业务和管理活动由公司提供投入到农业部门，生产农产品，运输，金融，处理农产品的全部过程。
这些传统的定义，随着时间的推移，对农场或生产的单位所反映农业产业化的焦点，如农业交易中心已数十年之久。
今天，一个就业散点图显示，虽然超过百分之三十的就业机会农业产业化提供的，少于百分之一的人直接参与农场生产。
农业产业化已不再是以农场为中心。
二十一世纪农业产业化包含了更广泛的一系列行动，主要是外围行动，包括以市场为导向的可持续利用食物，纤维，和可再生资源。
2 农业产业化的发展2.1货车司机的分界线几个因素推动了农业产业化的界限的划分，从主要农产品为本，努力生产更多的顾客和市场为中心的商品。
今天，成功的农业企业通常是更集中于：●系统性的价值链和每家公司的或企业的定位，贡献这些链;●多方利益相关者的日益弥漫性和复杂的农业产业化价值链;●自然稀少的资源和他们的审慎管理;●新的技术和适当的专利申请;●全球化，包括所产生无数的机会和的威胁;●可持续差别优势，或更确切地说，来源和营养例如：品牌和品牌资产在竞争日益激烈和活跃的农业产业化世界大市场。
我们在这里研究的基本力量，引用从农场到市场的转变，并提供更新农业产业化的定义。
此外，我们提出的模型来抓住这个转变的本质。
2.2改变该二十世纪大部分时间里农业的中心是家庭农场和所有相关的立即投入的生产资料，生产，加工和分销。
典型的农业企业提供了一个生产资料的投入，如拖拉机或肥料，然后销售商品，如牛奶、粮食、蔬菜或水果。
在相比之下，二十一世纪的经验即将股份持有人的焦点，多和综合投入，尤其是在任务生产，加工，分销和营销传播纳入一个动态的系统。
新时代要求加快产品创新，利用规模的经济体系，掌控收入增长，保持市场份额并且与对手合作销售增加足够的产值，而时刻保持对环境的影响的敏感性，已成为农业企业管理主要关注的问题。
趋势表明，主导二十一世纪的农业企业往往被定性为：更大。
许多农场和公司已横向加入相当巨大，更大的面积，更多同类产品的组织，以实现多元化的规模经济。
往往是集团演变、收购，而不是内部成长一个投资组合的公司，其中可能包括食物、纤维、化学品、药品、甚至能源生产。
复杂：要求会计，财务报告，以及市场营销关系增加的农业企业复杂性。
战略：长期考虑到稀缺资源的土壤，空气、水、电力、木材、石油、矿产、鱼类以及有多少变数等可以影响他们的因素，许多推动企业管理自然资源，如何获得并使用资源已取得可持续性竞争优势。
政治：政治压力体现在安全、质量、生态环境，获得水、电、及自然保护是激励许多农业企业成为在政治上活跃的跨国公司的动因。
鼓励企业多样性：如谷物、奶类制品、肉类、加工食品和纤维药品出口世界各地。
2.3重新划分农业产业化的界线这些变化创造了新的挑战和机会，也带来了威胁，当然不同的视角和利益不同，结论也不同。
在短期内，农业产业化的界限将重新划分，特别是来自不同人的观念和机构的讨论以及其它的因素。
农业产业化边界的扩展是通过各种压力被经济意识驱动，包括社会成本和交易成本。
罗纳德科斯解释个人或公司承担的私人成本（本身）和外部成本（社会）。
这些费用的总和包括任何行动的社会成本。
科斯，还有后来威廉姆森，都显示增加的用于创造的产品和服务交易成本将如何推动企业的创新和变化。
交易成本包括界定和测量资源或索赔，使用费和强制执行的费用，及所收取的信息、谈判和执行费用（威廉姆森）。
随着资源日益稀缺，无论是社会和交易成本上升，都迫使他们组织行为方式的转变。
因此，农业产业化的边际收益正日益超越传统的界限。
3 农业产业化竞争策略与商机3.1 低成本，反季，和新的竞争领域许多发展经济体的农业企业能够在竞争中脱颖而出主要依赖在价格上有更低的成本。
水果和蔬菜生产商正在经历重大的新的市场准入制，从赤道以南到北美的国家有着相反的生长季节。
大多数食品店夏季在销售所有的从智利和其他南美国家进口的冬季葡萄、蔬菜等商品。
新的异国情调的食品和纤维，目前没有随着发达市场增长，但是在美国和欧洲你都能找到，而且需要更多的货架。
这些包括新的香料，豆芽，水果和海产品。
大豆和其他植物为基础的肉类替代品，同样是进入食品市场。
新的化肥、农药、结构复合材料有可能取代现有的生产资料，尤其是当他们可以产生更快、更便宜、使用比传统的产品更少的自然资源的时候。
3.2科学创新以及新技术，新方法遗传学、营养、生产、健康和活力所有的学科都是农业产业化的科学结合。
其他问题也可以是农业与科学和技术的合并，如货架寿命、供应链管理、生态影响、感知价值。
新技术、新方法、如套袋生菜、盒装牛肉、冰点的冷冻海鲜，可以预先准备的肉类都源于科学创新并且改变着农业。
同样地，水栽法、木材农场、转基因生物体以及其他新的生产方式正挑战着传统的农业生产。
3.3粮食生产和安全粮食生产越来越是一个以科学为基础的业务，往往被大的跨国公司所控制。
这些庞大的农业产业化企业的竞争获得植物，动物种群遗传的秘密控制他们的发现和通过收购的专利。
此外，农业必须加倍努力，以解决关注供应安全和食品安全。
3.4健康健康问题往往主宰许多传统的农业产业化战略。
也有过创造无脂肪油脂、杂交种子和遗传改造整合的适当剂量的医疗测试消息。
农药残留、食品污染、水的纯度等问题正日益受到公众的关注。
新食品，在何种程度上如何保持健康，最终将决定它们在竞争激烈的市场是否获得成功。
3.5企业的变革和经营扩展传统的化学公司如杜邦公司设立了农业部门并为他们提供的技术创新的咨询。
典型的农业公司，如孟山都继续来说，持续其农业产业化战略，并转变商业模式，以通过收购的新形式的企业与制药公司完全合作发展新的产品类别，如坚果类。
森林类产品公司，如博伊西卡斯卡德和威也汉斯投资相当多的资源在森林畜牧业。
橡胶公司广泛投资可再生橡胶树、玻璃和其他材料，以增加轮胎的强度、寿命和安全性。
水产养殖鱼类和贝类的同时也产生了新的产业，但是应该强力从方面生态的关注制约因素。
3.6 传统分销和零售较大的零售商，为了有日益增长的影响力，不得不在影响供应链管理、价格、生产、品牌、营销传播方面主动变革。
在发展中国家和转型经济体，作为农民的他们是从根本上改变传统农业，现在从事合同生产与策略更加协调和有效率的分销。
网络市场的结果是一些传统市场的消失，但提高了效率，提供了高质量和安全的选择。
规模较小的，合适的零售商，也会受这些变数影响，但实质上显然并非如此。
精品店的卖家经常瞄准时尚的消费者，因此，常常预测市场的趋势。
亚马逊网站作出了产业定位：由消费者阅读和购买其它的零售商往往无法出售的利润较高的产品和服务，以及从事利润率较高的活动。
3.7政府监管和金融服务尽管政府偏离干预，但在许多方面，各国政府仍然对农业产业有很大的影响力并且能扩大立法边界，提倡企业和消费者，并在很大程度上刺激商业用地扩大，使农业产业化管理，拉长它的价值链，以造福链条上的大多数利益相关者。
许多农业企业已经发展成主要服务和产品供应商。
对生产者、加工者、运输、付货人、杂货店、餐馆、保险公司、证券公司和银行都有巨大的影响，在何种程度上的食品和纤维的找到自己的方式，以市场和消耗。
公司明白消费者会被微妙线索高度的影响。
因此，典型的反馈表明：相对于食品的质量，消费者往往要求更好的相关服务和服务环境。
没有风险保障和融资，挑战固有的比如适应能力和消费者的安全等有密切关系的独特商业模式时，大部分农业企业都将无法生存。
3.8电子传媒和互联网卫星，电缆，光纤，互联网上现在几乎同时工作，对保证利率统一、加快推进农业及其利益相关者是互相关连。
谷歌雅虎等网页搜索引擎将关键条款进行分类。
农业产业化正通过搜索引擎与生态、污染控制、水资源和采掘业联在一起。
互联网作为另一种媒介也扩大了农业的接触面。
任何大小的农业业务都可以在最世界偏远地区的与客户沟通。
微型市场也从边远地区在发展，现在就可以与客户、分销商、和价值链上其他的成员沟通，从而使通过遥远的距离出售农产品变为可能，这是以前从未想象的。
一个首要的主题：开拓新市场，理念，产品和日益增长的相互联系是推动农业产业化的边界在以前所未有的设想。
国际贸易，金融和管理，适用于最新的信息技术，科学发现，和营销工具最大限度地增加产品和服务链的价值。
3.9 不断成长的医药、纤维、农产品等新产品概念传统上所产生的天然和人造物质产品的概念正悄然发生变化。
一些药品，如胰岛素，很快将会从转基因植物提取；新品种水稻将包括维生素和其它可能的养分;一些昂贵的中成药将成为可被价格低廉的从奶牛或其他哺乳动物体内提取的物质取代。
相关启示表明，许多新药物会在热带雨林和海洋发现，主要是尚未开发的和有前途的水库里的对人类健康有好处的自然植物和动物将被开发。
这些趋势表明制药行业的扩大包括新型新型农业产品。
纤维同样已变成一个简单的天然类和人造元件。
现在微型和超微化石纤维是不断变化的一类，并扩展到新的领域，而且新产品的形式与自然的和合成纤维相关。
举例来说，领先的治疗人体皮肤烧伤的医疗产品几十年来薄片状皮肤只来自成长中的猪。
现在是人造的，大多数观察家认为这种产品等同于竞技齿轮。
木材纤维使产品更轻，更强，在某些情况下，比钢铁更强。
组合木材纤维和混凝土正融入单件，使建造更为强大，更有弹性的房屋材料更符合成本效益。
3.10娱乐和旅游业许多传统性质的农业场地正演变成娱乐、学习、生态、旅游的地方。
即使一些家庭农场，也将他们生产小麦和玉米的地方变成了高尔夫球场，鸟类的庇护所甚至风车地。
附近的大多数城市附近的农场正吸引学生探索南瓜、奶牛、宠物山羊、桃子等领域。
同样现在许多森林的管理方式，使造林、木材生产、生物多样性保护、生态学习和娱乐并存。