电子商务英文文献
5 电子商务 外文翻译 英文文献 中英对照 管理信息系统
英文原文The Source Of Article：Russ Basiura, Mike BatongbacalManagement Information SystemIt is the MIS(Management Information System ) that we constantly say that the management information system , and is living to emphasize the administration , and emphasizes that it changes into more and more significantly and more and more is universalized in the contemporary community of message . MIS is a fresh branch of learning, and it leaped over several territories, and for instance administers scientific knowledge, system science, operational research, statistic along with calculating machine scientific knowledge. Is living on these the branches of learning base, and takes shape that the message is gathered and the process means, thereby take shape the system that the crossbar mingles.1. The Management Information System Summary20 centuries, in the wake of the flourishing development of whole world economy, numerous economists propose the fresh administration theory one by one. Xi Men propose the administration and was dependent on idea to message and decision of strategic importance in the 50’s 20 centuries. The dimension of simultaneous stage is admitted issuing cybernetics, and he thinks that the administration is a control procedure. In 1958, Ger. write the lid: “ the administration shall obtain without delay with the lower cost and exact message, completes the better control “. This particular period, the calculating machine starts being used accountancy work. The data handling term has risen.In 1970, Walter T.Kennevan give administration that has raised the only a short while ago information system term to get off a definition: “ either the cover of the book shape with the discount, is living appropriately time to director, staff member along with the outside world personnel staff supplies the past and now and message that internal forecasting the approaching relevant business reaches such environment, in order to assist they make a strategic decision”. Is living in this definition to emphasize, yet does not emphasize using the pattern, and mention the calculating machine application in the way of the message support decision of strategic importance.In 1985, admonishing information system originator, title Buddhist nun Su Da university administration professor Gordon B.Davis give the management information system relatively integrated definition, in immediate future “ administer the information system is one use calculating machine software and hardware resources along with data bank man - the engine system.It be able to supply message support business either organization operation, administration or the decision making function. Comprehensive directions of this definition management information system target and meritorious service capacity and component, but alsomake known the management information system to be living the level that attains at that time.1.1 The Developing History of MISThe management information system is living the most primarily phase is counting the system, the substance which researched is the regular pattern on face between the incremental data, it what may separate into the data being mutually related and more not being mutually related series, afterwards act as the data conversion to message.The second stage is the data are replaced the system, and it is that the SABRE that the American airline company put up to in the 50’s 20 centuries subscribes to book the bank note system that such type stands for. It possess 1008 bank note booking spots, and may access 600000 traveler keep the minutes and 27000 flight segments record. Its operation is comparatively more complex, and is living whatever one “spot ”wholly to check whether to be the free place up some one flight numbers. Yet through approximately attending school up to say, it is only a data and replaces the system, for instance it can not let know you with the bank note the selling velocity now when the bank note shall be sell through, thereby takes remedying the step. As a result it also is administer information system rudimentary phase.The third phase is the status reports system, and it may separate into manufacture state speech and service state and make known and research the systems such as status reports and so on. Its type stands for the production control system that is the IBM corporation to the for instance manufacture state speech system. As is known to all, the calculating machine corporation that the IBM corporation is the largest on the world, in 1964 it given birth to middle-sized calculating machine IBM360 and causes the calculating machine level lift a step, yet form that the manufacture administration work. Yet enormously complicatedly dissolve moreover, the calculating machine overtakes 15000 difference components once more, in addition the plant of IBM extends all over the American various places to every one components once more like works an element, and the order of difference possess difference components and the difference element, and have to point out that what element what plant what installation gives birth to, hence not merely giving birth to complexly, fitting, installation and transportation wholly fully complex. Have to there be a manufacture status reports system that takes the calculating machine in order to guarantee being underway successfully of manufacture along with else segment as the base. Hence the same ages IBM establish the systematic AAS of well-developed administration it be able to carry on 450 professional work operations. In 1968, the corporation establishes the communal once more and manufactures informationsystem CMIS and runs and succeeds very much, the past needs 15 weeks work, that system merely may be completed in the way of 3 weeks.It is the data handling system that the status reports system still possess one kind of shape , and that it is used for handles the everyday professional work to make known with manufacture , and stress rests with by the handwork task automation , and lifts the effectiveness with saves the labor power . The data handling system ordinarily can not supply decision of strategic importance message.Last phase is the support systems make a strategic decision, and it is the information system being used for supplementary making a strategic decision. Thatsystem may program and the analysis scheme, and goes over key and the error solve a problem. Its proper better person-machine dialogue means, may with not particularly the personnel staff who have an intimate knowledge of the calculating machine hold conversation. It ordinarily consists of some pattern so as to come into being decision of strategic importance message, yet emphasize comprehensive administration meritorious service capacity.1.2 The Application of Management Information SystemThe management information system is used to the most base work, like dump report form, calculation pay and occurrences in human tubes and so on, and then developing up business financial affairs administrations and inventory control and so on individual event operational control , this pertains to the electron data handling ( EDP Data Processing ) system . When establish the business data bank, thereby possess the calculating machine electric network to attain data sharing queen , the slave system concept is start off , when the implementation the situation as a whole is made program and the design information system ,attained the administration information system phase . In the wake of calculating machine technique progress and the demand adjust the system of people lift further, people emphasize more furthermore administer the information system phase. Progress and people in the wake of the calculating machine technique lift at the demand adjust the system further, people emphasize more furthermore to administer the information system whether back business higher level to lead makes a strategic decision this meritorious service capacity, still more lay special emphasis on the gathering to the external message of business and integrated data storehouse, model library , means storehouse and else artificial intelligence means whether directly to decision of strategic importance person , this is the support system ( DDS ) mission making a strategic decision.There is the part application that few business start MIS inner place the limit of the world at the early da ys of being living in the 70’s 20 centuries. Up at the moment, MIS is living, and there be the appropriatePopularization rate in every state nation in world, and nearly covered that every profession reaches every department.1.3 The Direction of MIS DevelopmentClose 20 curtains; external grand duke takes charge of having arisen3 kinds of alternations:A. Paying special attention to the administration being emphasized toestablishing MIS’s system, and causing the administration technique headfor the ageing.B. The message is the decision of strategic importance foundation, and MISsupplies the message service in the interest of director at all times.C. Director causes such management program getting in touch with togetherwith the concrete professional work maneuver by means of MIS. not merelybig-and-middle-sized business universally establish MIS some small-sizebusiness also not exceptions of self, universally establish the communal datanetwork, like the electronic mail and electron data exchange and so on, MISsupplied the well support environment to the application of Intranet’stechnique to speedily developing of INTERNET especially in the past fewyears in the interest of the business.Through international technique developme nt tendency is see, in the 90’s 20 centuries had arisen some kinds of brand-new administration technique.1. Business Processes Rebuild (BPR)A business should value correctly time and produce quality, manufacturing cost and technical service and so on several section administrations, grip at the moment organization and the process compose once more,andcompletes that meritorious service capacity integrationist, operation processization and organization form fluctuation. Shall act as the service veer of middle layer management personnel staff the decision of strategic importance of the director service?2. Intelligentization Decision Support System (IDSS)The intelligentization decision of strategic importance support system was sufficiently consider demand and the work distinguishing feature of business higher level personnel staff.3. Lean Production (LP)Application give birth to on time, comprehensive quality control and parallel project that picked amount is given birth to and so on the technique, the utmost product design cutting down and production cycle, raise produce quality and cuts down the reproduced goods to reserve, and is living in the manufacture promote corps essence, in order to meet the demand that client continuously changes.4. Agile Manufacture (AM)One kind of business administration pattern that possess the vision, such distinguishing feature is workers and staff members’ quality is high, and the organization simplifies and the multi-purpose group effectiveness GAO message loading is agile and answers client requires swiftly.2. The Effect To The Business Administration of MIS DevelopmentThe effect to the business administration of the management information system development is administered the change to business and business administration of information system development and come into being and is coming into being the far-reaching effect with.Decision of strategic importance, particularly strategic decision-making may be assisted by the administration information system, and its good or bad directly affects living and the development up the business. The MIS is impeding the orientation development that the administration means one another unites through quality and ration. This express to utilize the administration in the calculation with the different mathematical model the problem in the quantitative analysis business.The past administer that the problem is difficult to test, but MIS may unite the administration necessaries, and supply the sufficient data, and simulates to producethe term in the interest of the administration.In the wake of the development of MIS, much business sit up the decentralized message concentration to establish the information system ministry of directly under director, and the chief of information system ministry is ordinarily in the interest of assistant manager’s grade. After the authority of business is centralized up high-quality administration personnel staff’s hand, as if causing much sections office work decrease, hence someone prophesy, middle layer management shall vanish. In reality, the reappearance phase employed layer management among the information system queen not merely not to decrease, on the contrary there being the increase a bit.This is for, although the middle layer management personnel staff getting off exonerate out through loaded down with trivial details daily routine, yet needs them to analyses researching work in the way of even more energy, lift further admonishing the decision of strategic importance level. In the wake of the development of MIS, the business continuously adds to the demand of high technique a talented person, but the scarce thing of capability shall be washed out gradually. This compels people by means of study and cultivating, and conti nuously lifts individual’s quality. In The wake of the news dispatch and electric network and file transmission system development, business staff member is on duty in many being living incomparably either the home. Having caused that corporation save the expenses enormously, the work efficiency obviously moves upward American Rank Zeros corporation the office system on the net, in the interest of the creativity of raise office personnel staff was produced the advantageous term.At the moment many countries are fermenting one kind of more well-developed manufacturing industry strategy, and become quickly manufacturing the business. It completely on the basis of the user requirement organization design together with manufacture, may carry on the large-scale cooperation in the interest of identical produce by means of the business that the flow was shifted the distinct districts, and by means of the once more programming to the machinery with to the resources and the reorganization of personnel staff , constituted a fresh affrication system, and causes that manufacturing cost together with lot nearly have nothing to do with. Quickly manufacturing the business establishes a whole completely new strategy dependence relation against consumer, and is able to arouse the structure of production once more revolution.The management information system is towards the self-adoption and Self-learning orientation development, the decision procedure of imitation man who is be able to be better. Some entrepreneurs of the west vainly hope that consummate MIS is encircles the magic drug to govern the business all kinds of diseases; Yet also someone says, and what it is too many is dependent on the defeat that MIS be able to cause on the administration. It is adaptable each other to comprehend the effect to the business of MIS, and is favor of us to be living in development and the research work, and causes the business organization and administer the better development against MIS of system and administration means , and establish more valid MIS.英文翻译文章的出处：Russ Basiura, Mike Batongbacal管理信息系统管理信息系统就是我们常说的MIS(Management Information System), 在强调管理，强调信息的现代社会中它变得越来越重要、越来越普及。
电子商务参考文献
电子商务参考文献电子商务是指通过互联网等电子手段进行商业活动的一种商业模式。
它已经成为了现代企业发展的重要方式，为企业带来了巨大的商机和发展空间。
在电子商务的发展过程中，有许多重要的文献被引用和参考，本文将介绍一些经典的电子商务参考文献。
1. Porter, M. E. (2001). Strategy and the Internet. Harvard Business Review.迈克尔·波特是战略管理领域的著名学者，他在这篇经典的文章中强调，互联网并非一个威胁，而是一个改变商业规则的机会。
文章提出了互联网给各行业带来的竞争优势机会，并以5个力量模型来分析企业在互联网时代的竞争策略。
2. Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50-68.霍夫曼和诺瓦克是互联网营销领域的重要学者，他们的文章对电子商务中的市场营销进行了深入研究。
文章概括了电子商务环境中的市场特点，提出了网络媒体环境中的互动和个性化定制的特点，为企业在网络营销中提供了指导。
3. Rayport, J. F., & Sviokla, J. J. (1994). Managing in the Marketspace. Harvard Business Review.雷波特和斯维奥克拉是电子商务战略领域的重要学者，他们的文章讨论了电子商务对市场的影响和企业管理的变革。
文章强调企业需要从传统的市场到互联网时代的市场空间进行管理转变，并提出了一些实践指导和策略建议。
4. Li, T., & Li, X. (2011). Information technology and firm profitability: Mechanisms and empirical evidence. MIS Quarterly, 35(4), 1167-1188.李彤和李旭是电子商务领域的重要学者，他们的文章通过实证研究揭示了信息技术对企业盈利能力的影响机制。
电子商务中英文文献.doc
电子商务中英献电子商务中英献（一)［１]梁静着.销售互动中的说服效果给予消费者说服应对的视角[Ｍ]．杭州浙江大学，2012：37—38．[2］银成钺，杨雪,王影．基于关键事件技术的服务业顾客问互动行为研究［Ｊ]。
预测20１0:15—20.［3]蒋婷，胡正．服务接触中游客间互动行为研究－—基于关键事件技术的方法［J］.学刊.［３7］张岳.信任与感知风险对客户络购物意愿的影响研究［Ｊ].商业经济,2012(３92），2：150—8６—91。
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[8]井森，周颖，王方华.上购物感知风险的实证研究[J］。
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感知质量和感知风险对自有品牌购买意愿的影响[Ｊ］.流通经济，２01３(２)８3-8９．［11］TanS.Ｊ.SｔｒaｔeｇｉｅsfoｒreｄuｃｉnｇcoｎｓumerｓriｓkｅｒsｉontｅｒnｅtShopping［J］.ＪoｕrnalofCｏnsuｍerMａrｋｅting，１９9９（16）-１８0．[1２]李小梅,李定家.络购物之降低风险策略研究[J］．第一届站经营学术暨实务研讨会集，2000：１3２—136．[１3］ＬiｂaｉB。
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电子商务英文参考文献
The Development of E-commerceA perfect marketMay 13th 2004From The Economist print edition E-commerce is coming of age, says Paul Markillie, but not in the way predicted in the bubble yearsWhen the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses folded、The survivors plugged on as best they could, encouraged by the growing number of internet users、Now valuations are rising again and some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s potential、The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true、The raw numbers tell only part of the story、According to America’s Department of Commerce, online retail sales in the world’s biggest market last year rose by 26%, to $55 billion、That sounds a lot of money, but it amounts to only 1、6% of total retail sales、The vast majority of people still buy most things in the good old “bricks-and-mortar” world、But the commerce department’s figures deal with only part of the retail industry、For instance, they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce、InterActiveCorp (IAC), the owner of expedia、com and hotels、com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online、Nor do the figures take in things like financial services, ticket-sales agencies, pornography (a $2 billion business in America last year, according to Adult Video News, a trade magazine), online dating and a host of other activities, from tracing ancestors to gambling (worth perhaps $6 billion worldwide)、They also leave out purchases in grey markets, such as the online pharmacies that are thought to be responsible for a good proportion of the $700m that Americans spent last year on buying cut-price prescription drugs from across the border in Canada、And there is more、The commerce department’s figures include the fees earned by internetauction sites, but not the value of goods that are sold: an astonishing $24 billion-worth of trade was done last year on eBay, the biggest online auctioneer、Nor, by definition, do they include the billions of dollars-worth of goods bought and sold by businesses connecting to each other over the internet、Some of these B2B services are proprietary; for example, Wal-Mart tells its suppliers that they must use its own system if they want to be part of its annual turnover of $250 billion、So e-commerce is already very big, and it is going to get much bigger、But the actual value of transactions currently concluded online is dwarfed by the extraordinary influence the internet is exerting over purchases carried out in the offline world、That influence is becoming an integral part of e-commerce、To start with, the internet is profoundly changing consumer behaviour、One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay、More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers、The difference is that these customers come to the showroom armed with information about the car and the best available deals、Sometimes they even have computer print-outs identifying the particular vehicle from the dealer’s stock that they want to buy、Half of the 60m consumers in Europe who have an internet connection bought products offline after having investigated prices and details online, according to a study by Forrester, a research consultancy (see chart 1)、Different countries have different habits、In Italy and Spain, for instance, people are twice as likely to buy offline as online after researching on the internet、But in Britain and Germany, the two most developed internet markets, the numbers are evenly split、Forrester says that people begin to shop online for simple, predictable products, such as DVDs, and then graduate to more complex items、Used-car sales are now one of the biggest online growth areas in America、People seem to enjoy shopping on the internet, if high customer-satisfaction scores are any guide、Websites are doing ever more and cleverer things to serve and entertain their customers, and seem set to take a muc h bigger share of people’s overall spending in the future、This has enormous implications for business、 A company that neglects its website may becommitting commercial suicide、A website is increasingly becoming the gateway to a company’s brand, products and services—even if the firm does not sell online、A useless website suggests a useless company, and a rival is only a mouse-click away、But even the coolest website will be lost in cyberspace if people cannot find it, so companies have to ensure that they appear high up in internet search results、For many users, a search site is now their point of entry to the internet、The best-known search engine has already entered the lexicon: people say they have “Googled” a company, a product or their plumber、The search business has also developed one of the most effective forms of advertising on the internet、And it is already the best way to reach some consumers: teenagers and young men spend more time online than watching television、All this means that search is turning into the internet’s next big battleground as Google defends itself against challenges from Yahoo! and Microsoft、The other way to get noticed online is to offer goods and services through one of the big sites that already get a lot of traffic、Ebay, Yahoo! and Amazon are becoming huge trading platforms for other companies、But to take part, a company’s products have to stand up to intense price competition、People check online prices, compare them with those in their local high street and may well take a peek at what customers in other countries are paying、Even if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to oblige、What is going on here is arbitrage between different sales channels, says Mohanbir Sawhney, professor of technology at the Kellogg School of Management in Chicago、For instance, someone might use the internet to research digital cameras, but visit a photographic shop for a hands-on demonstration、“I’ll think about it,” they will tell the sales assistant、Back home, they will use a search engine to find the lowest price and buy online、In this way, consumers are “deconstructing the purchasing process”, says Professor Sawhney、They are unbundling product information from the transaction itself、It is not only price transparency that makes internet consumers so powerful; it is also the way the net makes it easy for them to be fickle、If they do not like a website, they swiftly move on、“The web is the most selfish environment in the world,” says Daniel Rosensweig, chief operatingofficer of Yahoo! “People want to use the internet whenever they want, how they want and for whatever they want、”Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them、The first thing they want is to become better informed about products and prices、“We operate our business on that belief,” says Jeff Bezos, Amazon’s chief executive、Amazon became famous for books, but long ago branched out into selling lots of other things too; among its latest ventures are health products, jewellery and gourmet food、Apart from cheap and bulky items such as garden rakes, Mr Bezos thinks he can sell most things、And so do the millions of people who use eBay、And yet nobody thinks real shops are finished, especially those operating in niche markets、Many bricks-and-mortar bookshops still make a good living, as do flea markets、But many record shops and travel agents could be in for a tougher time、Erik Blachford, the head of IAC’s travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half、Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next decade、That would represent a massive shift in spending、How will traditional shops respond? Michael Dell, the founder of Dell, which leads the personal-computer market by selling direct to the customer, has long thought many shops will turn into showrooms、There are already signs of change on the high street、The latest Apple and Sony stores are designed to display products, in the full expectation that many people will buy online、To some extent, the online and offline worlds may merge、Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled website、But often it is likely to be the website where customers will be encouraged to place their orders、One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer、So, if the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else?One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade、But as long as the internet continues to deliver price and productinformation quickly, cheaply and securely, e-commerce will continue to grow、Increasingly, companies will have to assume that customers will know exactly where to look for the best buy、This market has the potential to become as perfect as it gets、。
电子商务专业外文文献
本科毕业论文外文文献及译文文献、资料题目：CUSTOMER RELATIONSHIPMANAGEMENT文献、资料来源：加勒斯特经济学院文献、资料发表（出版）日期：2000.3.25院（部）：专业：班级：姓名：学号：指导教师：翻译日期：外文文献：CUSTOMER RELATIONSHIP MANAGEMENT1. IntroductionIn the last decade, the majority of the companies were preoccupied with production, recession, mergers, new technologies and business regulation. Romania’s accession in the European Union will bring many advantages for further development, together with membership in a Common Market with common policies on product regulation, and freedom of movement for all the four factors of production (goods, services, capital and labor). This means that Romanian companies will compete with other companies from the EU directly in their home market. European companies are more flexible and mobile and will put a high pressure on the local companies in order to produce better products, launch better offers and services and orientate more towards their customers. High revenue equals important customer is a classic rule when the company organises its customer policy. “An important customer brings a gross amount of money for our enterprise” has become a reflex for many companies a broad and perhaps in Romania, too. But is this always true, or do we need more information than a simple figure reported at the end of the year?2. Marketing information systemA winning company is more productive in acquiring and retaining customers, to expand its clientele (Kotler, 2003). This company improves the value of the customers by reducing the rate of defection, increasing the longevity of customer Management & marketing relationship, making low-profit customers more profitable or terminating them etc. Gathering information on the actual or potential marketplace not only allows the organisation to monitor trends and issues concerning its current customers, but also helps it identify and profile potential customers and new markets, to keep track of its competition, their strategies, tactics and future plans (Brassington and Pettitt,2003). In order to collect and organize a high quantity of diverse information, the enterprises started to build marketing information systems. There are, mainly, a set of procedures and methods by which pertinent, timely and accurate information is continually gathered, sorted, analysed, evaluated, stored and distributed for the use of marketing decisionmakers (Zikmund and D´Amico,1993). The marketing information system includes data from external and internal sources (sales records, customer records, marketing communications, and sales force information). The focus on the customer and the integration of the marketing function helps the company to create customer databases with comprehensive information about individual customers or prospects.3. Customer relationship managementCustomer Relationship Management has been around for the last 30 years, but it became very important when companies changed their attitude towards marketing function. Nowadays, the cross-functional approach to marketing requires an organizational culture and climate that encourages collaboration and cooperation between departments. People within the business must understand their role in serving customers, internal or external one. CRM builds on the principles of relationship marketing and recognizes that customers are a business asset and not simply a commercial audience, implies the structuring of the company from functions to processes, information are used proactively rather than reactively and develops the ne-to-one marketing approaches (Payne, 2006).When defining CRM, we must first explain the difference between customer acquisition and customer retention. The two concepts have different drivers. Attracting customers has become very difficult these days, when people are harder to please. They are smarter, price conscious and sensitive, more demanding, less forgiving, and they are approached by many more competitors with equally good or better offers (Kotler,2003). Companies focus more on sales analysis, customer segmentation, advertising, merchandising and campaign management. The more difficult part is keeping the customers. According to Bruhn, a customer is satisfied when the comparison between offer and consumption fulfils his/her expectations, after he/she accepts the company, trusts it and exhibits a positive attitude towards it, becomes loyal to that company. In this situation, the customer talks favourably about the company and about its products, pays less attention to competing brands and is less sensitive to price, which turns transactions into routine (Bruhn, 1999). With customer retention, the company must pay attention to service satisfaction and trust in Customer relationship management the organization and its staff. Some companies believe that if a customer complaints the problem will be solved, but 96% ofunsatisfied customers don’t complain and go to another company. Therefore, Customer Relationship Management is the mechanism for retaining customers (Russell-Jones, 2003). Mainly CRM allows the company to understand who their customer is, isolate the best customer (those with whom you desire to have long-standing relationships), create relationships stretching over time and involving multi-interactions, manage the relationship to mutual advantage, seek to acquire more of those “best” customers. Inputs like marketing strategy, customer base, products, and regulation, competitors and staff skills are synthesized in a CRM programme which creates outputs as customer service, customer retention, higher share of wallet, customer referral, more predictable revenues streams, improved profitability, lower costs and better compliance (Russell-Jones, 2003).4. Developing a strategy in customer relationship managementBecause CRM is a cross-functional activity and large companies have thousands and millions of customers, the need for a strategic framework is very high. The dimensions of a CRM strategy are mainly focused on defining the following topics:- object of the customer relationship management – the company has three options: focusing on the company itself, on a brand or on the distributor;- target segment – the company usually sets priorities between different customer segments, it defines strategic customers based on the portfolio analyses, factors as revenue, length of the relationship, income, collaboration with the customer. These are its analysis criteria;- ways of retaining the customers –customers’ satisfaction is in the centre of all the decisions, but customers retention can also become a central issue through contractual clauses, such as service, leasing and warranty;- choosing the instruments of CRM – the company combines the instruments of the 4P´s with focus on the customer;- intensity and timing of the CRM decisions –show when and how should the company introduce different instruments; programmes can last from one day to one week, or from three month to two years;- cooperation within the CRM programme – sometimes the company must cooperate with other partners from the distribution channel, mainly between producer and wholesaler and retail.5. Instruments of customer relationship managementThe communication policy plays an important role in the instruments mix. It follows two objectives: first, to build a permanent dialogue with the customer in order to stabilize or change its expectations, and second, to counteract influences after consumption. The main CRM instruments within the communication policy are: Direct-Mail is material distributed through the postal service to the recipients’ home or business address to promote a product or service. In CRM the mailed issue can vary from a simple letter to a catalogue, and its sending will always occur at a particular moment in customer’s life (birthday, invitation for an event). It must incorporate sticky gadgets to increase their chances of being opened and read; Newsletters are distributed to customers for free and contain information about new products, offers for special events and others; Fidelity cards (store cards) are an important tool in gathering information about customer behaviour. By accumulating points of fidelity, the customer can benefit from different special offers; Clients club designates a concept which has grown in parallel with the fidelity cards. Its main forms are VIP-Club, Fan-Club, Product-Interest-Club, and Lifestyle-Club. The club represents an opportunity for the company to make offers in accordance with the social status, acceptance, prestige and expectations of its customers;Telemarketing allows companies to undertake marketing research and is highly measurable and accountable; the number of positive and negative responses are easily recorded and monitored. It provides for interaction, is flexible and permits immediate feed-back. Online-marketing includes many forms such as on-line advertising, on-line sales promotions, on-line direct marketing, on-line public relations, one-line personal selling. The medium used is the internet and the main instrument is the email. Virtual promotions are cheaper than hard copy versions, but the challenge is to drive traffic to your company’s Web site. Event-marketing takes place in three main areas: the product (here, it focuses on increasing sales), the corporation (for developing a corporate body) and the community (to make a difference in the life of the local community) (Bruhn, 1999& Fill, 2002).The price policy can be thought about in various ways when building a CRM programme: discounts for special customers, underselling or matching competitors, loyalty refunds, bundling items together and offering overall prices. Although price is not a measure of inherent value received, it is often used by customers as a benchmark, ignoring any other features or differences.Key factors in the product policy are the product itself, with quality, design, technical features, packaging and service management which includes lifelong warranty, price warranty or a customer telephone line. An active management in the distribution policy can focus on the customer or on the distribution channel. The producer evaluates the activity of the distribution partner and Customer relationship management intervenes when needed. The focus on the customers is realised through a Key Account Management which develops programmes for special customers.6. Customer relationship management in financial servicesFinancial services differ from many other industries. This can be seen particularly in Romania, where 40 commercial banks fight for a population of 21 million citizens. They cover the whole spectrum of customers from individuals to partnerships, institutions, corporations and governments. As a result, it can be very difficult to focus on single markets. Customers are often in two positions: they may have a deposit and savings accounts, but also loans and overdrafts. They are very service focused, they sell only intangibles. Financial services require processing billions of transactions worldwide and they are one of the heaviest regulated industries in the world (Rusell-Jones, 2003).The customers in the financial services are better informed, are switching channels, and seem to be more demanding of service, and used to change. The market is also highly competitive and new entrants are coming with diverse products and approaches.The industry of financial services in Romania has a very high potential and registers every year high growth rates. Till now, the location in a major city of the country with a population around 300.000 people was an advantage of the business and a success factor. Now the battlefield has moved in the small towns. The competition became tougher; banks began to develop and to introduce new products. Some experts say that a weakness of the banking sector is market segmentation. There is lots of information about customers, but it seems that banks prefer to focus on clients with large savings accounts. The main banks in Romania, as BRD, BCR, ING, and HVB-Tiriac announced for the year 2005 an increase in the number of the private banking clients. These are mainly customers with accounts between 50.000 and 100.000 Euros, they benefit of private consultancy, special interest rates, commissions, and special insurances. Customers have also a word to say about their bank. A market study made by DeadalusConsulting revealed that the customer profile for banking services is: person aged between 45-55 years, with higher or middle education. The most utilized service is the bank card for salaries payment (32,6%). Next, savings accounts (10,2%), credits for personal needs (11,1%), credits for buying electronics (9,2%) and auto leasing. The best grades were received by Raiffeisen Bank (8,83), BCR (8,58) and BRD Societe Generale (8,57). A customer’s criteria when choosing a bank are the trust in the bank, the environment in the branch, the quality of the staff, the advice they receive, the best interest rate they can receive, the information about the credit costs, and the conditions for obtaining a credit. A successful service provided by the majority of the banks is internet banking. It allows clients to save time and money, without going to the bank, 24 of 24 from inside or abroad. The access is free of charge or very cheap, and includes all kinds of activities from money transfer, payment orders, currency exchange, payment of current bills, external payments etc. The rate of penetration is still low, ranking between 10% and 30% of the customers in one middle bank.7. ConclusionsRomanian companies must focus in the future on the Customer Relationship Management and try to turn a “susceptible” client into a “partner”, to transform people who once needed their product/service, or occasional business partners into supporters and advocates and, eventually, into loyal partners that “sell” on the behalf of the company. Companies must create a permanent dialogue with their customers, and fight for them, because the clientele is not given for free. Customers that were price sensitive show now a higher interest in quality, service and behaviour of staff, and a company which concentrated on a price strategy should check how prepared its rivals are for a competition in the aforementioned fields. Customer Relationship Management increases its flexibility and adaptability to the market, in a world of capricious clients.中文译文：客户关系管理1.介绍在过去的十年中，大多数企业正在忙于生产，经济衰退，合并，新技术和商业管理。
电子商务信息安全中英文对照外文翻译文献
电子商务信息安全中英文对照外文翻译文献(文档含英文原文和中文翻译)原文：E-commerce Information Security ProblemsⅠ. IntroductionE-commerce (E-Business) is in open networks, including between enterprises (B2B), business and consumers (B2C) commercial transactions, compared with the traditional business model, e-commerce with efficient, convenient, covered wide range of characteristics and benefits. However, e-commerce open this Internet-based data exchange is great its security vulnerabilities, security is a core e-commerce development constraints and key issues.In this paper, the basic ideas and principles of systems engineering, analyzes the current security threats facing e-commerce, in this based on security technology from the perspective of development trend of e-commerce.Ⅱ. E-commerce modelModern e-commerce technology has focused on the establishment and operation of the network of stores. Network in the department stores and real stores no distinction between structure and function, differences in their function and structure to achieve these methods and the way business operate.Web store from the front view is a special kind of WEB server. WEB site of modern multimedia support and a good interactive feature as the basis for the establishment of this virtual store, so customers can, as in a real supermarket pushing a shopping cart to select goods, and finally in the checkout check out. These online stores also constitute the three pillars of software: catalog, shopping cart and customer checkout. Customers use an electronic currency and transaction must store customers and stores are safe and reliable.Behind the store in the network, enterprises must first have a product storage warehouse and administration; second network to sell products by mail or other delivery channels to customers hands; Third, enterprises should also be responsible for product after-sales service, This service may be through networks, may not. Internet transactions are usually a first Pay the bill and getting goods shopping. For customers, convenience is that the goods purchased will be directly delivered to their home, but hard to feel assured that the goods can not be confirmed until the handsreach into their own hands, what it is.Therefore, the credibility of the store network and service quality is actually the key to the success of e-commerce.Ⅲ.the key to development of electronic commerceE-commerce in the telecommunications network to develop. Therefore, the advanced computer network infrastructure and telecommunications policy easing the development of electronic commerce has become a prerequisite. Currently, telecom services, high prices, limited bandwidth, the service is not timely or not reliable and so the development of e-commerce has become a constraint. Speed up the construction of telecommunications infrastructure, to break the telecommunications market monopoly, introduce competition mechanism to ensure fair competition in the telecommunications business, to promote networking, ensure to provide users with low-cost, high-speed, reliable communications services is a good construction target network environment, but also all of the world common task.E-commerce the most prominent problem is to solve the on-line shopping, trading and clearing of security issues, including the establishment of e-commerce trust between all the main issues, namely the establishment of safety certification system (CA) issues; choose safety standards (such as SET , SSL, PKI, etc.) problems; using encryption and decryption method and encryption strength problems. Establishment of security authentication system which is the key.Online trading and traditional face to face or written transactions in different ways, it is transmitted through the network business information and trade activities. The security of online transactions means:Validity: the validity of the contract to ensure online transactions, to prevent system failure, computer viruses, hacker attacks.Confidentiality: the content of the transaction, both transactions account, the password is not recognized by others and stealing.Integrity: to prevent the formation of unilateral transaction information and modify.Therefore, the e-commerce security system should include: secure and reliable communications network to ensure reliable data transmission integrity, prevent viruses, hackers; electronic signatures and other authentication systems; complete data encryption system and so on.Ⅳ.e-commerce security issues facingAs e-commerce network is the computer-based, it inevitably faces a number of security issues.(1) Information leakPerformance in e-commerce for the leakage of business secrets, including two aspects: the parties are dealing transactions by third parties to steal the contents; transaction to the other party to provide documents used illegal use by third parties.(2) AlteredE-commerce information for business performance in the authenticity and integrity issues. Electronic transaction information in the network transmission process may be others to illegally modify, delete or re-changed, so that information about its authenticity and integrity.(3) IdentificationWithout identification, third-party transactions is likely to fake the identity of parties to a deal breaker, damage the reputation of being counterfeit or stolen by one party to the transaction fake results and so on, for identification, the transaction between the two sides can prevent suspicion situation.(4) Computer virusesComputer virus appeared 10 years, a variety of new virus and its variants rapidly increasing, the emergence of the Internet for the spread of the virus has provided the best medium. Many new viruses directly using the network as its transmission, as well as many viruses spread faster through dried networks, frequently causing billions of dollars in economic losses.(5) HackerWith the spread of a variety of application tools, hackers have been popular, and are not in the past; non-computer expert can not be a hacker. Have kicked Yahoo's mafia boy did not receive any special training, only a few attacks to the users to download software and learn how to use the Internet on a big dry.Ⅴ.e-commerce security and safety factorsEnterprise application security is the most worried about e-commerce, and how to protect the security of e-commerce activities, will remain the core of e-commerce research. As a secure e-commerce system, we must first have a safe, reliable communication network, to ensure that transaction information secure and rapidtransmission; second database server to ensure absolute security against hackers break into networks to steal information. E-commerce security technologies include encryption, authentication technology and e-commerce security protocols, firewall technology.(A), encryption technologyTo ensure the security of data and transactions to prevent fraud, to confirm the true identity of transaction parties, e-commerce to adopt encryption technology, encryption technology is through the use of code or password to protect data security. For encrypted data is called plaintext, specifically through the role of a encryption algorithm, the conversion into cipher text, we will express this change as the cipher text is called encryption, the cipher text by the decryption algorithm to form a clear role in the output of this a process known as decryption. Encryption algorithm known as the key parameters used. The longer the key, the key space is large, traverse the key space the more time spent, the less likely cracked.Encryption technology can be divided into two categories: symmetric encryption and asymmetric encryption. Symmetric encryption to the data encryption standard DES (Data Encryption Standard) algorithm is represented. Asymmetric encryption is usually RSA (Rivets Shamir Aleman) algorithm is represented.(B), authenticationCommonly used security authentication technologies: digital signatures, digital certificates, digital time stamp, CA security authentication technology.(C), hacker protection technologyCurrently, hackers have become the biggest e-commerce security threats, thus preventing hacking network security technology has become the main content, by governments and industry are highly valued. Hacking techniques include buffer overflow attacks, Trojans, port scans, IP fraud, network monitoring, password attacks, and denial of service Dos attacks. At present, people have made many effective anti-hacker technologies, including firewalls, intrusion detection, and network security evaluation techniques.Ⅵ.the future security of e-commerceIncreasingly severe security problems, are growing threat to national and global economic security, governments have been based on efforts in the following areas: (1) Strengthen the legislation, refer to the advanced countries have effective legislation, innovative, e-commerce and improve the protection of the laws againstcyber-crime security system.(2) Establishment of relevant institutions, to take practical measures to combat cyber crime. Development of the law, the implementing agencies should also be used for its relevant laws, which must establish an independent oversight body, such as the executing agency to implement the law.(3) Increase investment in network security technology; improve the level of network security technology. E-commerce security law is the prerequisite and basis for development and secure e-commerce security technology is a means of protection. There are many security issues are technical reasons, it should increase the technology resources, and continuously push forward the development of old technologies and developing new security technology.(4) To encourage enterprises to protect themselves against Internet crime against. To avoid attack, companies can not hold things to chance, must attach great importance to system vulnerabilities, in time to find security holes to install the operating system and server patches, and network security detection equipment should be used regularly scan the network monitoring, develop a set of complete security protection system to enable enterprises to form a system and combined with the comprehensive protection system.(5) To strengthen international cooperation to strengthen global efforts to combat cyber crime. As e-commerce knows no borders, no geographical, it is a completely open area, so the action against cyber crime e-commerce will also be global. This will require Governments to strengthen cooperation, can not have "the saying which goes, regardless of others, cream tile" misconception.(6) To strengthen the network of national safety education, pay attention to the cultivation of outstanding computer.Ⅶ. ConclusionE-commerce in China has developed rapidly in recent years, but the security has not yet established. This has an impact on the development of electronic commerce as a barrier.To this end, we must accelerate the construction of the e-commerce security systems. This will be a comprehensive, systematic project involving the whole society. Specifically, we want legal recognition of electronic communications records of the effectiveness of legal protection for electronic commerce; we should strengthen the research on electronic signatures, to protect e-commerce technology; we need to build e-commerce authentication system as soon as possible, to organize protection for electronic commerce. Moreover, for e-commerce features without borders, we shouldalso strengthen international cooperation, so that e-commerce truly plays its role. Only in this way, we can adapt to the timesPromoting China's economic development; also the only way we can in the economic globalization today, to participate in international competition, and thus gain a competitive advantage.Source: Michael Hecker, Tharam S. Dillon, and Elizabeth Chang IEEE Internet Computing prentice hall publishing, 2002电子商务中的信息安全问题一、引言电子商务（E-Business）是发生在开放网络上的包括企业之间（B2B）、企业和消费者之间（B2C）的商业交易，与传统商务模式相比，电子商务具有高效、便捷、覆盖范围广等特点和优点。
电子商务毕业外文文献(本科)
本科毕业论文外文文献及译文文献、资料题目：Distribution to users from alogistics base shipping method 文献、资料来源:网络文献、资料发表（出版)日期:2012。
7院（部）：商学院专业: 电子商务班级：姓名：学号：指导教师：翻译日期：外文文献：Distribution to users from a logistics base shipping methodAbstract: Logistics is the company's 'third profit source'，while at the end of the logistics of distribution, logistics and economic efficiency has to improve, optimize，improve the logistics system，improve service, reduce costs and other functions in the logistics system to occupy an important position。
Keywords：Efficient Logistics And Distribution Trends Of The Importance Of Features Distribution of transport and other logistics activities，or constitute a combination of integrated logistics services activities。
Distribution of the 'distribution’ includes the requirements of the order by the user，sorting，picking, loading, storage, handling and other activities, one of the 'free' in the transport process is in the 'secondary transport’, ’Feeder' or 'transport terminal', starting and ending point of the logistics base to the user。
有关电子商务的英语短文范文
有关电子商务的英语短文范文Electronic commerce, commonly known as e-commerce,refers to the buying and selling of goods and servicesusing the internet and other electronic means. It has become an integral part of the global economy, revolutionizing the way businesses operate and consumers shop. In this article, we will explore the various aspectsof e-commerce and its impact on the modern world.First and foremost, e-commerce has greatly expanded the reach of businesses. With a website or an online store, companies can now reach customers from all around the world, breaking down geographical barriers and opening up new market opportunities. This has allowed businesses of all sizes to compete on a global scale and has leveled the playing field for small and medium-sized enterprises.Moreover, e-commerce has also transformed the way consumers shop. The convenience of being able to browse and purchase products online from the comfort of one's home has led to a significant shift in consumer behavior. Online shopping has become increasingly popular, with more andmore people opting to make their purchases online ratherthan in traditional brick-and-mortar stores. This shift has also led to the rise of new business models such as dropshipping and subscription services, furtherdiversifying the e-commerce landscape.In addition to its impact on businesses and consumers,e-commerce has also brought about significant changes in the logistics and supply chain industry. With the rise ofe-commerce, the demand for efficient and reliable shipping and delivery services has skyrocketed. This has led to innovations in last-mile delivery, warehousing, and inventory management, as companies strive to meet the growing expectations of online shoppers for fast and reliable delivery.Furthermore, e-commerce has also given rise to new payment methods and financial technologies. Online transactions require secure and convenient payment solutions, leading to the development of digital wallets, mobile payment apps, and cryptocurrency. These new payment methods have not only made online shopping more convenient but have also opened up new opportunities for financial inclusion, particularly in developing countries.In conclusion, e-commerce has had a profound impact onthe global economy, transforming the way businesses operate, consumers shop, and goods are delivered. Its continued growth and evolution will undoubtedly shape the future of commerce and redefine the way we buy and sell goods and services.电子商务，通常称为电子商务，是指利用互联网和其他电子手段进行商品和服务的买卖。
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2.2 移动电子商务的服务质量
移动电子商务的文献资料显示，几乎没什么直接衡量移动电子商务服务质量的文章。
很多对电子服务的研究通过研究消费者行为来调查移动电子商务的服务质量。
比如，Turel and Serenko(2006) 修改了美国顾客满意度模型来研究加拿大的顾客满意度。
在他们的模型中，感知质量，即感知服务质量，被定义为对服务经验的市场评估。
通过该服务的个性化和可靠性来衡量。
早期研究中有六个服务质量衡量方法，包括电话服务质量，定价结构，移动设备，增值服务，手续简便以及客户的支持度。
通过对因素的探索性分析，他们派出了移动设备、手续简便以及客户支持度等因素，因为这些因素的因素负荷很低。
因此，他们采用剩下的三个因素衡量服务质量。
类似的还有，Lim也认为顾客对移动电子商务的感知质量有5个方面，包括定价规划，网络服务质量，数据服务，广告系统和顾客服务，这些都是Lim通过探索性分析确定的。
也有人认为服务质量与各种各样的移动电子商务的应用程序有关。
Chae et al 在调查移动电子商务信息质量的时候，他延伸了先前一个信息质量的框架，将移动电子商务（比如移动设备和背景）的特点结合了起来。
他们从四个方面来测量移动电子商务信息质量。
1）连接质量，其受稳定性和反应性的影响；2）内容质量，其受客观性，可信性和数量的影响；3）互动质量和情境质量，其受结构，导航，介绍，时间性以及准时性的影响。
另外，他们认为顾客的预期目标缓和了四个信息质量的衡量标准和用户满意度之间的关系。
在另一份研究中，Kar et al认为移动电子商务所在的环境具有不稳定性，并采取了电子商务的质量衡量方法。
他们的测量方法包括可靠性，反应性，用户界面，信任以及定制化。
还有一份关于移动电子服务质量的感知的研究，Yun et al检验了八项移动数据服务，包括短信服务，来电铃声，振铃声，背景图像服务，游戏，多媒体信息服务，基于语境的服务，电视点播，以及关键的质量属性（包括声音质量，游戏时间和图像质量）。
总而言之，研究学者都是从不同的角度来研究移动电子商务，所以对其衡量方法也各持己见。
现在，在中国电信市场中，移动电信的竞争日益激烈。
为了能在这高度竞争的市场中占有一席之地，服务提供者需要准确评估顾客对移动电子服务的感知质量。
前面有提过，我们知道SERVQUAL和SERVPERF在衡量服务质量时都有不足之处，这两项都没有反映出移动电子商务市场的特点。
在本论文中，我们提出了一个
移动电子商务服务质量的衡量尺度，使用多维分层的模型来考虑移动电子商务的特点。