广告英语翻译常用词汇

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广告常用术语的英语翻译

广告常用术语的英语翻译

广告常用术语品牌兴趣 brand interest品牌忠诚 brand loyalty企业市场 business markets影响中心 centers of influence有意劝服路径 central route to persuation认知 cognition消费行为 consumer behavior消费者决策过程 consumer decision making process 消费者市场 consumer markets现有顾客 current customers详尽可能性模型 Elaboration Likelihood Model选择评估evaluation of alternatives评估标准 evaluative criteria参考组 evoked set政府市场 government markets需要层次 hierachy of needs工业市场 industrial markets信息性动机 informational motives人际影响 interpersonal influences大脑档案 mental files动机 motivation被动生成动机 negatively originated motives非人员影响 nonpersonal influences舆论领袖 opinion leader集团买主 organizational buyers感知过滤 perceptual screens个人过程 personal processes生理过滤 physiological screens主动生成动机 positively originated motives购后失调学说 postpurchase dissonance购后评估 postpurchase evaluation潜在顾客prospective customer心理过滤 psychological screens参照人群 reference groups经销商市场 reseller markets选择性感知 selective perception自我意识 self-concept社会阶层 social classes亚文化 subculture认知失调学说 theory of cognitive dissonance转换性动机 transformational motives国际市场 transnational markets独立品牌 individual brand诱导性差异 induced differences特许品牌 licensed brand市场细分 market segmentation营销组合 marketing mix成熟期 maturity stage全国性品牌national brand网络营销 network marketing价格因素 price element初级需求primary demand首要需求趋势 primary demand trend私家品牌 private label产品概念 product concept产品因素 product element产品生命周期 product life cycle消费心态细分 psychographic segmentation 消费心态 psychographic购买时机 purchase occasion推式战略 push strategy选择性需求selective demand选择性分销 selective distribution目标市场 target market目标营销过程 target marketing process电话营销 telemarketing。

英语广告词 10个知名品牌英文广告词及其中文翻译

英语广告词 10个知名品牌英文广告词及其中文翻译

英语广告词10个知名品牌英文广告词及其中文翻译
各位读友大家好,此文档由网络收集而来,欢迎您下载,谢谢
no problem too big。

7.Just do it,没有解决不了的大问题。

13.Take TOSHIBA .
滴滴香浓,无处不在。

英语广告词
10.Feel the new space .
我们领先.
智慧演绎.
动态的诗,意犹未尽经典英文广告词
1.
没有不做的小生意.Obey your thirst.
使不可能变为可能。

9.The taste is great,拥有世界.
服从你的渴望。

3.We lead ,dancing close to me,take the world.
感受新境界.others copy.
味道好极啦。

6.Poetry in motion .
拥有东芝。

英语广告词
14.Let’s make things better.
只管去做,他人仿效。

4.Impossible made possible。

5.The relentless pursuit of perfection.
新一代的选择..
不懈追求完美。

11.The choice of a new to the last drop。

8.Ask for more .
渴望无限.
让我们做得更好。

2,向我舞动。

12.Intelligence everywhere。

15.No business too small
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英语翻译词汇系列广告用英文

英语翻译词汇系列广告用英文

英语翻译词汇系列广告用英文部门: xxx时间: xxx整理范文,仅供参考,可下载自行编辑社论式广告advertorial倡导广告advocacy advertising 伏击式营销ambush marketing视听材料audiovisual materials公告牌bulleting boards 社会参与community involvement企业广告corporate advertising 企业识别广告corporate identity advertising危机管理crisis management 娱乐entertainment展品exhibits特写feature articles内部通报house organ 以货代款in kind机构广告institutional advertising游说lobbying 前期市场企业广告market prep corporate advertising营销公关marketing public relation 新闻简报news/press release意见抽样opinion sampling慈善行为philanthropy 招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs 公共关系户public relations公共关系广告public relations advertising 宣传publicity公众publics招聘广告recruitment advertising 声望经营reputation management撰写讲演稿speechwriting赞助sponsorship 赛场营销venue marketing新闻通报录像video news release执行证明书affidavit of performance受众构成audience composition 受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating一刻平均占有率average quarter-hour share 交换辛迪加barter syndication无线电视broadcast TV有线电视cable TV 单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating 时段组合day-part mix预定市场区域designated market areas班车时间drive time 首播辛迪加first-run syndication毛评点gross rating points开机家庭HUT 形象移植imagery transfer信息式广告informercial互相连接interconnect存货inventory 地方时间local time赔偿条件make-goods广播电视网networks网外辛迪加off-network syndication 协办participation basis占位价格preemption rate 黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats 视听率调查服务公司rating services电台指定时间run-of-station赞助sponsorship 点播广播spot announcement点播广播spot radio受众总数total audience 总体受众计划total audience plan电视家庭TVHH特高频UHF甚高频VHF广告网络ad networks广告查询ad request横幅广告banner 阔幅说明书broadsides手册brochures商业回邮件business reply mail按钮button 有线调制解调器cable-modem目录catalogs光驱CD-ROM 分类广告Web站classified ad Web site 点击率click rate点进率click-throughs编辑名录compiled lists 小甜饼cookies立体创意直邮creative dimensional direct mailing数字互动媒介digital interactive media 直接电脑Direct PC直邮广告direct-mail advertising 折页folders主页home pages专属名录houselists内部刊物house organs 互动电视interactive TV互联网Internet互联网服务供应商Internet service provider 插播广告interstitial关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mail-response lists明信片postcards推播技术push technology 销售信函sales letters搜索引擎search engines邮简self-mailers 赞助sponsorship公告书statement stuffersWeb浏览器Web browser 网页Web pageWeb电视Web TV万维网World Wide Web广告调查advertising research态度测试attitude tests 中心场所测试central location tests混杂测试clutter tests直接提问法direct questioning 实验法experimental method小组讨论focus group正试调查formal research 成见效应halo effect深度访问in-depth interview非正式/试调查informal research 查询测试inquiry tests深度调查技术intensive techniques营销信息系统marketing information system, MIS 营销调查marketing research市场markets 媒介种类media class媒介调查media research媒介细分media subclass 媒介单位media units媒介载体media vehicles产品merchandise讯息message 动机motives非概率抽样nonprobability samples观察法observation method 事后测试posttesting事前测试pretesting初级信息primary data投射法projective techniques 定性调查qualitative research定量调查quantitative research 随机概率抽样random probability samples回忆测试recall tests信度reliability 销售测试sales tests样本sample样本单位sample units二级信息secondary data 全面调查survey实验市场test market通用产品代码universal product code 母体universe效度validity广告印象advertising impression 广告反应曲线advertising response curve注意度attention value受众audience 受众目标audience objectives间歇式排期blinking品牌开发指数brand development index 集中式bursting品种开发指数category development index发行量circulation 持续性continuity持续式continuous schedule成本效益cost efficiency 单位成本cost per point千人成本cost per thousand创意组合creative mix 分布目标distribution objectives有效频次effective frequency有效到达率effective reach 暴露值exposure value市场、资金、媒介、组合、方法5Ms起伏式flighting schedule 频次frequency总印象gross impressions毛评点gross rating points 市场markets组合mechanics媒介media媒介策划media planning媒介载体media vehicles 讯息力度message weight方法methodology组合媒介法mixed-media approach 资金money驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule 视听率rating到达率reach每册读者数readers per copy近期策划recency planning 路障式roadblocking外溢媒介spillover media增效效应synergy 电视户television households发行量审核局ABC出血bleed批量折扣bulk discounts 行业杂志business magazines发行量审核circulation audit分类广告classified ads 纽约分类广告网络CANNY分类图片广告classified display ads截稿日期closing date 彩色样品纸条color strip混合收费制combination rates消费者杂志consumer magazines 合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 千人成本CPM封面日期cover date封面位置cover position 购物杂志custom magazine日报daily newspapers人口版demographic editions图片广告display advertising实际收费earned rates农业刊物farm publications 统一收费制度flat rate香味纸条fragrance strips频率折扣frequency discounts 黄金版位full position门式折页gatefold地理版geographic editions 基本发行量guaranteed circulation横向刊物horizontal publication 独立购物指南independent shopping guide插页insert加插刊登通知insertion order 岛形半版island halves小单元junior unit地方城市杂志local city magazine 杂志出版人协会MPA媒介采购员media buyer媒介标尺调查有限公司MRI全国性杂志national magazines 全国性价格national rate美国报业协会NAA报纸版面库NSB上市日期on-sale date 公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad.自选版位费preferred-position rates 预印广告插页preprinted inserts初级发行量primary circulation 清样proof copy公告public notice费率基准rate base价目表rate card 阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates 二级读者量secondary/pass-along readership欠资收费制short rate 赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SAU标准收费与数据服务公司SRDS 标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper 撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts 周报weekly newspapers广告津贴advertising allowance 回购津贴buyback allowance目录catalog减价促销cents-off promotion 套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising 优惠券coupons顾客终身价值customer lifetime value 数据进入data access数据管理data management数据库database数据库营销database marketing 直接营销direct marketing直接反应广告direct-response advertising 直接销售战略direct-sales strategy直接销售direct selling陈列津贴display allowance 易地销售diverting电子优惠券electronic coupons提前购买forward buying 广告插页free-standing inserts游戏game店内样品试用in-store sampling 联络媒介linkage media人员销售personal selling售点材料point-of-purchase materials 什锦袋装样品polybagging奖品premiums拉式战略pull strategy 推销奖金push money/spiffs推式战略push strategy部分退款rebates 近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling 货位津贴slotting allowance抽奖sweepstake电话营销telemarketing 贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals 贸易推广trade promotion明确表示affirmative disclosure 美国广告联盟AAF美国广告公司协会AAAA全国性广告主协会ANA商业促进局BBB停止/中止令cease-and-desist order 比较广告comparative advertising服罪判决书consent decree 消费者保护团体consumer advocate消费者信息网络consumer information networks 消费者保护主义consumerism版权copyright更正广告corrective advertising 欺骗性广告deceptive advertising推荐endorsements道德广告ethical advertising 联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FDA知识产权intellectual property 长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB 国家广告审查委员会NARC非产品事实nonproduct facts营养标识与教育法Nutritional Labeling and Education Act 专利patent隐私权privacy rights夸大puffery 短期操纵论short-term manipulative arguments社会责任social responsibility 潜意识广告subliminal advertising证据substantiation证实testimonials商标trademark不正当广告unfair advertising美国专利与商标署U.S.Patent and Trademark Office行为广告action advertising实际消费者actual consumer 广告advertising农业广告agricultural advertising作者author 自传式讯息autobiographical message知晓广告awareness advertising品牌术branding 工商广告business advertising企业对企业广告business-to-business advertising 渠道channel辅助材料collateral materials消费者广告consumer advertising 消费者consumer译码decode直接反应广告direct-response advertising 戏剧式讯息drama message编码encode农场广告farm advertising反馈feedback 全球性广告global advertising商品goods观点ideas形象广告image advertising 预定消费者implied consumer工业时期industrial age工业化时期industrializing age 国际广告international advertising地方性广告local advertising 营销marketing营销传播marketing communications营销公关marketing PR 媒介medium讯息message叙述式讯息narrative message全国性广告national advertising 噪音noise非商业广告noncommercial advertising非产品广告nonproduct advertising 人物persona人员销售personal selling后工业时期postindustrial age 前工业化时期preindustrial age过程process产品product产品广告product advertising 专业广告professional advertising公共关系public relations公共关系活动public relations activities 公共关系广告public relations advertising受者receiver 区域性广告regional advertising常规价格广告regular price-line advertising 零售广告retail advertising销售推广sales promotion服务services 信源source广告主/出资人sponsor资助性消费者sponsorial consumers目标受众target audience 目标市场target market贸易广告trade advertising广告讯息advertising message 广告计划advertising plan广告战略advertising strategy 自下而上式营销bottom-up marketing传播媒介communiciations media企业目标corporate objectives 创意组合creative mix实验调查法empirical research method 整合营销传播integrated marketing communication顾客终身价值lifetime customer value 营销目标marketing objectives营销计划marketing plan营销战略marketing strategy 需求一满足式目标need-satisfying objectives目标/任务法objective/task method 销售百分比法percentage-of -sales method产品概念product concept关系营销relationship marketing 销售定向式目标sales-target objectives市场份额法/广告份额法share-of-market/share-of-voice method 形势分析situation analysis利益相关者stakeholder SWOT分析<优势、弱势、机遇与威胁)strength/weakness/opportunity/threat analysis 战术tacics目标受众target-audience自上而下式营销top-down marketing态度attitude品牌兴趣brand interest品牌忠诚brand loyalty 企业市场business markets影响中心centers of influence有意劝服路径central route to persuation 认知cognition消费行为consumer behavior消费者决策过程consumer decision making process 消费者市场consumer markets文化culture现有顾客current customers 详尽可能性模型Elaboration Likelihood Model环境因素environment 选择评估evaluation of alternatives评估标准evaluative criteria 参考组evoked set交换exchange政府市场government markets习惯habit 需要层次hierachy of needs工业市场industrial markets信息性动机informational motives 人际影响interpersonal influences认知learning市场market 卖主marketers营销marketing大脑档案mental files动机motivation 需要needs被动生成动机negatively originated motives非人员影响nonpersonal influences 舆论领袖opinion leader集团买主organizational buyers 感知perception感知过滤perceptual screens无意劝服路径periphial route to persuasion 个人过程personal processes劝服persuasion生理过滤physiological screens 主动生成动机positively originated motives购后失调学说postpurchase dissonance 购后评估postpurchase evaluation潜在顾客prospective customers心理过滤psychological screens 参照人群reference groups经销商市场reseller markets 选择性感知selective perception自我意识self-concept社会阶层social classes 刺激stimulus亚文化subculture认知失调学说theory of cognitive dissonance 转换性动机transformational motives国际市场transnational markets效用utility 欲望wants地理人口细分geodemographic segmentation地理细分geographic segmentation 成长期growth stage隐性差异hidden differenees独立品牌individual brand 诱导性差异induced differences密集分销intensive distribution引入期introductory phase 特许品牌licensed brand市场细分market segmentation营销组合marketing mix 成熟期maturity stage全国性品牌national brand网络营销network marketing 非人员传播nonpersonal communication人员型服务people-based service 显性差异perceptible differences人员传播personal communication定位position 价格因素price element初级需求primary demand首要需求趋势primary demand trend 私家品牌private label产品概念product concept产品因素product element 产品生命周期product life cycle消费心态细分psychographic segmentation 消费心态psychographic宣传publicity拉pull拉式战略pull strategy 购买时机purchase occasion推入push推式战略push strategy转销商reseller 销售推广sales promotion选择性需求selective demand选择性分销selective distribution 服务service特别事件special events标准工业分类代码Standard Industrial Classification Codes 目标市场target market目标营销过程target marketing process 电话营销telemarketing使用率usage rates用户身份user status垂直营销体系vertical marketing system 用量细分volume segmentation客户主管、客户联络Aes客户策划account planning广告代理公司advertising agency 艺术指导art directors美术工作室art studios全国性广告主协会ANA 品牌经理brand manager企业对企业广告公司business-to-business agency集中式广告部centralized advertising department分类广告classified advertising清仓广告clearance advertising 联合广告cooperative advertising文案copy文案人员copywriters 创意工作室creative boutique创意总监creative director分散式体制decentralized system 部门式departmental system发展期development stage 数字互联媒介digital interactive media直邮广告direct-mail advertising 电子媒介electronic media手续费——代理费混合制fee-commission combination 外国媒介foreign media全面服务公司fullservice advertising agency 普通消费者广告公司general consumer agency全球性卖主global marketers集团式group system 横向联合广告horizontal cooperative advertising专属广告公司in-house agency 奖励制incentive system独立制作社independent production house独立调查公司independent research company 机构广告institutional advertising整合营销传播integrated marketing communications 互联广告公司interactive agency国际广告公司international agency 国际媒介international media国际化架构international structure 地方性广告local advertising地方广告公司local agency维持期maintenance stage 经营总监management supervisors差价markup媒介media媒介购买公司media-buying service 媒介代理费media commission跨国公司multinational corporations 全国性广告主national advertiser全国性广告公司national agency户外广告outdoor advertising 点point关系预备期prerelationship stage印刷媒介print media 印刷厂printers产品广告product advertising区域性广告主regional advertiser 区域性广告公司regional agency常规价格广告regular.price-line advertising 截留费制retainer system减价广告sale advertising销售推广部sales promotion department 推测性提案speculative presentation直接费制straight-fee system 下游公司supplier终结期termination stage交通广告transit advertising 纵向联合广告 vertical cooperative advertising网络设计社 Web design house广告礼品advertising specialty自动取款机ATM 基本巴士单位 basic bus展台 Booths路牌 bulletin structure 车内尾部招贴car-end posters 电影贴片广告 cinema advertising名录 Directories8张招贴eight-sheet posters 电子显示屏electronic signs陈列品Exhibits陈列媒介exhibitive media 全面登场 full showing全球定位系统 GPS车内广告牌 inside cards100露出数100showing 户外媒介 out-of-home media车体招贴 outside posters包装Packaging奖品 Premiums产品安插 product placement登场 Showing看板Spectaculars标准户外广告standardized outdoor advertising成品招贴stock posters 优惠赠券 take-ones出租车外壳 taxicab exteriors终点站招贴terminal posters 30张招贴架 30-sheet poster panel整车牌位 total bus商业展示会trade shows 交通广告 transit advertising车站棚广州广告 transit shelter advertising录像手册video brochure 广告讯息 advertising message艺术 Art艺术指导 art direction 艺术家 Artist美术总监 art director大创意 big idea头脑风暴法Brainstorming 传播媒介 communications media概念化 Conceptualization方案人员Copywriter 创意纲要 creative brief创意总监 creative director创意过程creative process 创意金字塔 creative pyramid创意 creative创造 creativity感性诉求emotional appeals 控险家explorer事实型思维fact-based thinking信息性informational法官 judge指定 mandatories讯息战略 message strategy非文字Nonverbal产品概念 product concept理性诉求 rational appeals目标受众target audience 技巧 technical转换性 transformational价值型思维 value-based thinking 文字的verbal形象化visualization战士warrior样片animatic动画技法animation techniques 声频 audio艾耶1号式 Ayer No.1利益式标题 benefit headlines 正文 body copy粗体 boldface照相制版 camera-ready art表演纲要casting brief 结尾 close命令式标题 command headlines末稿 comprehensive layout/comp演示 demonstration设计 design技巧式正文 device copy对白/独白式正文dialog/monolog copy 旁白 donut标题 headline吸引技巧 hook图标 icon插图画家illustrators企业形象式正文institutional copy整合广告integrated commercial内容段落interior paragraphs 斜体italic歌谣式jingles肩题kicker布局图layout 预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段 mnemonic device音乐式广告 musical commercials音乐标志musical logo 叙述式正文 narrative copy新闻/信息式标题 news/information headlines出镜头on camera 拼版 paste up摄影师 photographers图片说明式正文 picture-caption copy 方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial 启发式标题provocative headlines疑问式标题question headlines广播人物radio personality脚本script印签seal签名signature cuts 生活片段 slice of life口号 slogans故事板 storyboard故事板草图storyboard roughs 直截了当式 straight announcement直接推销式正文 straight-sell copy副标题subhead 标题句taglines证言testimonial正文text主题句theme lines小样thumbnail 收尾 trial close图形部分 visuals旁白 voiceover模拟校样analog proof 动画animation合成片answer print光圈aperture音控台audio console底片 base art出血版 bleeds蓝线 blueline照相排版术 camera-ready art 字符计算式character-count method电影摄影师cinematographer截止期closing date 色基 color key分色 color separation连续调 continuous tones 控制室control room 组排 copy cast封面纸 cover paper青、黄、红、黑印刷 CYMK printing数字媒介 digital media数字校样 digital proof数码视频效应装置DVE units导演director 特排字体display type复制带dubs拷贝dupes电子制作electronic production 晒版台纸 flats一套铅字 font四色印刷 four-color process网目凸版halfone plate 网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning 电脑亭 kiosk加空铅 leading硬性软片 line film线画版 line plate实景真人live action 外景地 location制片场 lot指令 mandatories公共场所 mass audience venue 母带 master tape合成样片 mixed interlock助记手段 mnemonic device多媒体演示multimedia presentation正色投影胶片 orthographic film透明塑料膜 overlay个人场所personal audience venue 平台使用费 platform licensing后期制作阶段 postproduction phase开印前阶段 prepress phase预备阶段 preproduction phase印刷制作经理print production manager 印刷制作过程 print production process非公开场所 private audience venue 制片人 producer制作阶段 production phase复映复播追加酬金residual fee反差套印reverse knockout 无衬线字体 sans serif最低合同工资 scale衬线字体 serif一场session特技 special effects插播广告 spots剥版 stripping叠 supers 演播人员talent 自动台词提示器 teleprompter课本纸 text paper正文字体 text type合套trap 字系 type families排印工艺 typography网页 Web page单词计算式word-count method 工作样片 work print书写纸 writing paper申明:所有资料为本人收集整理,仅限个人学习使用,勿做商业用途。

英文广告翻译

英文广告翻译

• 第三:套译法
• 有些广告双关语的产生是建立在一定的文 化背景之上的。英语语言、文化在汉语中 的传播形成了双语翻译之间的桥梁。套译 法就是套用英语在汉语中已经沉积下来的 固有模式,对英语广告进行翻译。 • 例如:
• • • • • •
All is well that ends well. 烟蒂好,烟就好。 Better late than the late . 迟到总比丧命好。/晚了总比完了好。 We take no pride in prejudice. (Times) 对于您的偏见,我们没有傲慢。
语法双关
• 语法双关是指由于语法方面的问题产生的双关, 如省略结构、某词或词组具有两种以上语法功能 等。 • ----Which lager can claim to be truly German? • ----This can. (Lager 牌淡啤酒) • 译文: • --哪种大罐啤酒可称得上是地道的德国货? • --这罐。
• 广告语言就是“广告中的语言”,它包括各 种广告中所有的语言文字信息。在报纸、路 牌、招贴、橱窗、霓虹灯、邮件等视觉媒体 的广告中,广告语言是由文字、标点符号排 列组合而成。在广播、电话等听觉广告中, 广告语言则由语言(语音、语速)和停顿来 表示;在电视、电影等视听广告中,广告语 言又是由上述各种因素综合构成的。 • --《实用广告写作》
• Good to the last drop. • 滴滴香浓,意犹未尽。(Maxwell 麦斯威 尔咖啡)
• Obey your thirst. • 服从你的渴望。(雪碧)
• Come to where the flavor is—Marlboro Country. • 光临风韵之境——万宝路世界。(万宝路香 烟)

广告业常用英文术语english

广告业常用英文术语english

广告业常用英文术语englishshare with all junior ad boys and girls :What You Should Know About Advertising你应该明白的广告英文知识What is advertising? 什么是广告?Build an impression on the consumer's mind in order to have consumers buy certain product..在消费者脑海中建立一个印象,使得消费者购买某项产品。

The impression is called brand.这个印象就是品牌。

So advertising is to build up the brand因此广告就是建立品牌。

1. How do we come out a piece of advertising 我们如何创作广告Client briefing 客户简报Research Recommendation 市场调研建议SWOT Analysis优劣势分析Advertising Strategy 广告策略Presentation 提案Creative Development 创意发想Creative Presentation 创意提案Media Planning 媒介计划Media Plan Presentation 媒介计划提案Creative Production 创意制作Media Placement 媒介投放Advertising Tracking 「.告F艮踪EC (East China)华东Editorial Calendar媒体刊登计划Effective Communications 有效传播Employee Compensation 员工薪酬Employee Relations 员工关系Environment Analysis 环境分析Environment Issues 环境问题Ethics of the Profession 职业道德Event Management 事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或者其他材料•)FAQ常见问题问答Fashion Business 时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management 财务管理Financial Communications 财经传播Flyer宣传单页Follow-up 跟进Forum论坛GCG (Grand China)大中国区Glossary词汇表Government Affairs 政府事务Government PR政府公关Government Relations 政府关系Govt (Government)政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR医院公关Human Resource Management 人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation 实施Incentive Plan 激励计划Industry Participation 行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management 整合管理Interactive PR 网上互动公关Internal Magazine 内部期刊Internal Communications System 内部传播系统Internal Communications 内部传播Internal Film内部电影Internal PR内部公关International PR 国际公关Internet Communications 网络传播Internet MediaCommunications 网媒传播Interpersonal Communications 人际传播Interpreter 翻译Interview专访或者面试Introduction Lantern 宣传幻灯Investor Relations 投资者关系Invitation Letter 邀请IPR (Institute of Public Relations)英国公共关系协会IPRA (International Public RelationsAssociation) 国际公共关系协会Issue Diagnosis 问题诊断Issues Management 问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation 绩效考核Journalist 记者Key Media关键媒体Key Messages关键信息Keynote Speaker主题演讲人Keynote Speech 主题演讲LA ( Large Account)大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program 长期项目Lucky Draw 抽奖Marcomm (Marketing Communications)营销传播Market Analysis Report 市场分析报告Marketing Communications Mix 营销传播组合Marketing Communications 营销传播Marketing Strategy市场营销战略Marketshare市场份额Mass Media大众媒体MB (Medium business)中客户MC( Master of Ceremonies)主持人MC (Middle China)华中MD (Managing Director)董事总经理、执行董事Media Assistant 媒介助理Media Analysis 媒体分析Media Communications Strategy 媒体传播战略Media Communications 媒体传播Media Coverage媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations 媒介关系Media Research 媒体研究Media Tour媒体拜访或者媒体外出巡游Media媒体Meeting Agenda 会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology 方法论Ml (Mind Identity)企业理念识别Ml (Media Index)企业媒体声望指数Mindshare品牌影响力份额Miscellaneous 杂费Monthly Report 月报Multifunctional Task Force 多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC (North China)华北NE (Northeast China)东北Negative Report 负面报道New Product Launch 新产品公布News Clipping 新闻剪报News Release新闻公布Newsletter jSiHNo-profit PR非营利机构公关Norms of Excellent PR Management 卓著公共关系管理标准NW (Northwest China)西北Objective Diagnosis 目标诊断Offering服务内容On Site现场Online Advertisement 线上广告Online Communications 线上传播Online Marketing Communications 线上.营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP (Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader 舆论领袖OUTCOMES Evaluation Tools 输出级评估工具OUTPUTS Evaluation Tools 效果级评估工具Outsourcing 外包OV (One Voice) 一个声音Photo Library 图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising)导购点广告Positioning 定位Post Event善后工作Poster海报Postmortem会后书面的简短总结报告Postscript 后记PR Agency公关公司PR Consulting Market公关顾问服务市场PRConsulting Practice 公关顾问实务PR Consulting Service 公关顾问服务PRConsulting Tools公关帧问工具PR Directorr公共关系总监PR Evaluation公关评估PR Event公关活动PR Guideline公关方针PR Management Working Code 公关管理工作准则PR Manager公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface 前言Presentation 演示、陈述President 总裁Press Conference新闻公布会Press Kit媒体新闻夹Press Release 新闻稿Print Media平面媒体Priority优先的Procurement Management 预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee 专业服务费Professional Grading 专业等级Project Life Cycle 项目生命周期Project Management 项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA (Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs 公共事务Public Relations Consulting 公关顾问Public Relations Crisis 公关危机Public RelationsManagement 公关管理Public Relations 公共关系Public Utility 公用事业Publicity 宣传Q&A问题问答Qualified Project Manager 合格的项目经理Quality Control 质量操纵Quality Management 质量管理Questionnaire 调查问卷Quotation 报价Real Estate 房地产Recommendatory 推荐信Recruitment 招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller经销商Retainer长期客户Review回顾、总结Risk Management 风险管理Roadshow巡展、路演Rude question不友好的问题SAE (Senior Account Executive)高级客户代表、高级客户主任SAM (Senior Account Manager)高级客户经理SB (Small business)小客户SC (South China)华南Scope Management 范畴管理Seminar研讨会Senior Consultant 高级顾问Senior Media Executive 高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利靛关系人Simultaneous interpretation 同声传译Slide幻灯片Slogan 口号Social Activities 社会活动Social Responsibility 社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts纪念品与礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话SpokesPerson Tips 发言人技巧Spokesperson 发n 人Sponsorship Planning 赞助策划Sponsorship 赞助Strategic Consulting 战略咨询Strategy Communications Systems 战略传播系统Strategy 战略Success Story成功故事Summary简介、概述Supplier供应商Survey调查SW (Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing 任务营销TBD (To be Detail)需更全面信息Team小组、团队Technical Article 技术文章Theme主题Time Management 管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications 双向传播Two-way Symmetry双向平衡模式Vendor供应商Venue会议地点Vertical media 行业媒体VI (Visual Identity)视觉识别VIP Speech讲话稿Virtual Computer 虚拟主机Vision愿景Voiceshare曝光信息份额VP (Vice President)副总裁VSB (Very smallbusiness)特小客户、超小客户Website Construction 网站建设Whitepaper 白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit 公共事务public affairs公共关系户public relations 公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报杀像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share 交换辛:迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate 黄金时段prime time节目式广告PLA节目收率视program rating行止编排形j弋programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail 分类广告Web 站classified ad Web site编辑名录compiled lists 立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media 直邮广告direct-mail advertising 内部刊物house organs 互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters 电影贴片广告cinema advertising 陈列媒介exhibitive media 全面登场full showing 车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising成品招贴stock posters优惠贿券take-ones商业展示会trade shows交通广告transit advertising广告英语术语一媒介策划用语广行印象advertising impression广告反应曲线advertising response curve注意度attention value 受众audience受众H 标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives仃效频次effective frequency有效到达率effective reach暴露值exposure value 频次frequency市场markets 组合mechanics 媒介media 媒介策划media planning 媒介载体media vehicles AEAccount Executive客户代表,或者客户执行。

广告专业英语大全

广告专业英语大全

广告语翻译2.Ask for more. 渴望无限。

(百事流行鞋)3. Obey your thirst. 服从你的渴望。

(雪碧)4. Feel the new space. 感受新境界。

(三星电子)5. Focus on life. 瞄准生活。

(奥林巴斯相机)6. Good to the last drop. 滴滴香浓,意犹未尽。

(麦氏咖啡)7. A Kodak moment. 就在柯达一刻。

(柯达胶卷) Share moments. Share life. (柯达胶卷)8. Started Ahead. 成功之路,从头开始。

(飘柔洗发水)9. Make yourself heard. 理解就是沟通。

(爱立信手机)10. Intelligence everywhere. 智慧演绎,无处不在。

(摩托罗拉手机)11. The choice of a new generation. 新一代的选择。

(百事可乐)12. We integrate, you communicate. 我们集大成,您超越自我。

(三菱电工)13. The relentless pursuit of perfection. 不懈追求完美。

(凌志轿车)14. Poetry in motion, dancing close to me. 动态的诗,向我舞近。

(丰田汽车) Where there is a way, there is a T oyota.有路就有丰田车.(丰田汽车)15. Let's make things better. 让我们做得更好。

(飞利浦电器)16. Good teeth, good health. 牙齿好,身体就好。

(高露洁牙膏)17. Can't beat the real thing. 挡不住的诱惑。

(可口可乐) Things go better with Coco-Cola.(Coco-Cola)饮可口可乐,万事如意。

英文广告词汇总_英文广告词_

英文广告词汇总_英文广告词_

英文广告词汇总1. Apple thinks different. 苹果电脑,不同凡想。

(苹果电脑)2. Not all cars are created equal. 并非所有的汽车都有相同的品质。

(三菱汽车)3. Anything is possible. 没有不可能的事。

1. Time always follows me. (Rossini) 时间因我存在。

(罗西尼表)2. Buickyour key to a better life and a better world. ( Buick) 别克通往美好生活的秘诀。

(别克)3. To be true forever. (Haier) 真诚到永远。

你只看到富帅的中华,却没看到屌丝的红塔你有你的男神,我有我的女屌你嘲笑我三分女友,我可怜你为钱生逼你可以轻视我的眼光,我会证明屌丝虽比富帅穷,但心比富帅红屌丝是注定默默地逆袭,路上少不了质疑和嘲笑,但那又怎么样,哪怕1, beautiful from here.2, our clothing will give you sufficient self-confidence!3, I served my clothes4, no pomegranate skirt, the same let you bow down!5, until the long-Jun not to, continued from clothing edge.1. Swatch: time is what you make of it.斯沃奇手表:天长地久2. Kodak: a Kodak moment柯达相纸/胶卷:就在柯达一刻3. Olympus: focus on life奥林巴斯:瞄准生活。

4. The new digital era.数码新时代。

1. Goldman Sachs: Our Clients Interests Always Come First2. Hilton Hotels: Take Me To The Hilton3. Honda: Power of Dreams4. Hudsons Bay Company: We are Canadas Merchants5.1. Kohls: Expect Great Things2. Konica Minolta: The Essentials of Imaging3. Kroger: Right Store, Right Price4. Lehman Brothers: Where Vision Gets Built5. LevelVision LLC: Engaging People6. LOreal: Because Im Worth It7.1. Crest toothpaste: behind that healthy smile, there's a Crest kid. 佳洁士牙膏:健康笑容来自佳洁士2. Levi's: quality never goesout of style 列维斯(牛仔服装):质量与风格共存。

广告翻译英语

广告翻译英语

使用大众化口语体
现代广告多采用家喻户晓的俗语,口语,读来亲切感人。 翻译时,应注意选用切适的英语口语词,力求使疑问在 语气上与原文保持一致。例如: ”航空牌“人造皮革箱 用料上乘,做工精细,款式新颖,价格合理,规 格齐全,欢迎选购。 “Aviation” Artificial Leather Suitcase Selected materials, fine workmanship, modern designs, reasonable price, various specifications. Order welcome.
《诗经》:The Book of Songs 素质教育:Essential-qualities-oriented Education 《史记》:Historical Records/Records of the Grand Historian 大跃进:Great Leap Forward (Movement) 《西游记》:The Journey to the West 针灸:Acupuncture 唐三彩:Tri-color Pottery of the Tang Dynasty/ The Tang Tri-colored pottery 孟子:Mencius 印/玺:Seal/Stamp 物质精神文明建设:The Construction of Material Civilization and Spiritual Civilization 秦腔:Crying of Qin People/Qin Opera 小吃摊:Snack Bar/Snack Stand 红双喜:Double Happiness 政治辅导员:Political Counselor/School Counselor
中国古代独特事物(Unique Ancient Chinese Items)
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广告英语翻译常用词汇产品远销英国、美国、日本、意大利和东南亚,深受消费者欢迎和好评Our products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers.畅销全球selling well all over the world典雅大方elegant and graceful定型耐久durable modeling方便顾客making things convenient for customers方便群众making things convenient for the people; to suit the people's convenience方便商品convenience goods方便生活bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population各式俱全wide selection; large assortment顾客第一Customers first顾客是我们的皇帝We take customers as our Gods.规格齐全a complete range of specifications; complete in specifications花样繁多a wide selection of colours and designs货色齐全goods of every description are available.客商第一,信誉第一clients first, reputation first款式多样a great variety of models款式活泼端庄vivid and great in style款式齐全various styles款式新颖attractive designs; fashionable(in) style; novel (in) design; up-to-date styling款式新颖众多diversified latest designs美观大方elegant appearance美观耐用attractive and durable品质优良,疗效显著,誉满全球,欢迎选购excellent quality, evident effect, good reputation over the world, orders are welcome.品种多样numerous in variety品种繁多great varieties品种齐全complete range of articles; a great variety of goods让我们的商品走向世界Let our commodities go to the world.色彩鲜艳bright in colour色泽光润bright luster色泽艳丽beautiful in colour深受顾客欢迎We have won praise from customers; to win warm praise from customers.深受国内外客户的信赖和称誉to win a high admiration and is widely trusted at home and abroad.深受消费者的欢迎和好评to be highly praised and appreciated by the consuming public式样美观aesthetic appearance; attractive fashion式样新颖大方modern and elegant in fashion式样雅致elegant in style式样众多in many styles适合男女老幼四季穿着suitable for men and women of all ages in all seasons外型大方elegant shape享有声誉to win a high admiration新品迭出new varieties are introduced one after another行销世界to be distributed all over the world以工艺精细、针法灵巧多样、图案典雅大方而闻名中外to be renowned both at home and abroad for exquisite workmanship, skillful knitting and elegant design 以用料讲究、图案新颖、色泽秀丽、工艺精湛而著称famous for selected materials, novel designs, delightful colors and exquisite workmanship以质优原料,尺寸齐全,品种花样繁多而著称famous for high quality raw materials, full range of specifications and sizes, and great variety of designs and colours誉满中外to enjoy high reputation at home and abroad在国际市场上享有盛誉to enjoy high reputation in the international market造型美观attractive appearance; handsome apprearance质量第一,用户至上quality first, consumers first种类繁多wide varieties安心益气to make one feel at ease and energetic包君健康keep you fit all the time保健治病promoting health and curing diseases保暖防风warm and windproof补肝益肾,调和气血,益髓添精,强健筋骨,乌须黑发,驻颜养血an enricher and nutrient for the liver and kidney, for improving blood circulation, beneficial to essential medulla, strengthening sinews and bones, preventing hairs from greying and helpful to retain complexion 补气,健脾,益精滋肾,祛风活血,强筋壮骨good for energy and the spleen, beneficial to the sperm, nourishing the kidneys relieving rheumatism, activating blood circulation and strengthening sinews and bones补血和气,壮腰强筋norishing blood and adjusting spirit, strenthening waist and sinews除湿散寒,祛风定痛relieving rheumatism, chills and pains穿着舒适轻便comfortable and easy to wear促进体质to invigorate health effectively涤烦疗渴to clear out annoyance and quench thirst冬暖夏凉cool in summer and warm in winter芳香开窍,理气止痛removing obstruction, smoothing circulation and stopping pains.防病治病,延年益寿to prevent and cure diseases, and to have a long life.富有浓厚诗情两画意rich in poetic and pictorial splendor瑰丽多彩pretty and colourful花色入时fashionable patterns华丽臻美beautiful and charming戒烟making people refrain from smoking经久耐用durable in use; durable service久享盛名with a long standing reputation居家旅行,工矿必备之良药an indispensable sovereign remedy for home, travelling, factories and mines. 老少良伴good companions for children as well as adults历史悠久to have a long historical standing男女老少皆宜sutable for men, women, and children其功若神as effectively as a fairy does.轻身延寿to reduce body weight and prolong life.清火明目,怡神醒脑,帮助消化to produce an effect toward clear vision, refreshment, and digestion helping清洁口腔cleaning the oral cavity.清热润喉,止咳化痰,益气消哑good for antipyretic and throat soother, curing cough and facilitating expectoration and relieving hoarseness清晰突出clear and distinctive祛风散寒,活血止痛relieving rheumatism and cold, invigorating blood circulation and stopping pains染制精良meticulous dyeing processes柔软轻盈soft and light色彩夺目,迥然不俗colours are striking, yet not vulgar色彩奇异大方in pain, fancy colours色彩协调matching in colour色泽鲜艳可爱lovely luster设计华丽luxuriant in design手感舒适comfortable feel提神,生津refreshing and enriching the saliva条纹清晰clear-cut texture消热止渴relieving heat and thirst.消暑解热,明目怡神relieving heat and sunstroke, refreshing and beneficial to the eyes颜色调和harmonious colours益气强壮,延缓衰老bracing up the whole system and strengthening it, delaying senility益气养阴,生津增液,补肺健脾supplement the vital energy and nourish yin, promote the production of body fluid and saliva雍容华丽rich and magnificent永不褪色fast colour优点出众outstanding features质地考究superior (in) quality质地优良fine quality助消化,除油腻to help digest greasy food按质论价fixing prices according to quality of products包装多样diversified in packaging包装牢固strong packing包装美观牢固elegant and sturdy package包装新颖美观fashionable and attractive packages保温性强extremely efficient in preserving heat; good heat preservation保险性强high safety保质保量quality and quantity assured备用详细目录,惠索即寄catalogues will be sent upon request备有各种款式的现货,任君挑选available in various designs and specifications for your selection备有塑料盒,便于安全保存a plastic case is compartmentalized for safe storage.表面光泽lustrous surface薄利多销volume large, profit small不可退货without return不惜工本spare no cost at any cost;at all costs; at any cost采用先进技术和工艺to adopt advanced technology采用最新设备和工艺with the most up-to-date equipment and techniques操作简便easy and simple to handle产品按质分等grade products according to quality常饮绿茶,增进健康regular tea drinking improves your health敞开供应sufficent supply; products are sold without limitations; commodities are available without restriction传送灵活to ensure smooth transmission传统绣工精湛exquisite traditional embroidery art大贱卖sale price; crazy price; terrific value; special buy定牌包装packing of nominated brand独特的民族风味to have a unique national style多年使用,不出故障to assure years of trouble-free service.防水、防震、防磁waterproof, shock-resistant and antimagnetic防缩shrink-proof防皱crease-resistance富有弹性high resilience工艺精良sophisticated technologies供不应求in short supply; demand exceeding supply光洁度高highly polished回味隽永pleasant in after-taste货源充足ample supply and prompt delivery技术先进modern techniques技艺精湛exquisite craftsmanship; fine craftsmanship价格公道reasonable price; street price; moderate price价格适中moderrat cost价谦物美high quality and inexpensive; less expensive, high quality goods; high quality and low overhead 节日送礼之佳品ideal gift for all occasions洁白纯正pure whiteness洁白如玉jade white洁白透明pure white and translucent结构坚固sturdy construction; firm in structure经久耐用structural durabilities精打细算be shrewd in money matters; careful calculation and strict budgeting居同类产品之魁首to rank first among similar products具有传统风味特色distinctive for its traditional properties具有中国风味possessing Chinese flavours抗冲击强度高excellent in cushion effect抗热耐磨strong resistance to heat and hard wearign科学精制by scientific process口味鲜美delicious in taste快干drip-dry买一送一buy one give one; buy one get one free免烫non-ironing能多次翻新can be repeatedly remoulded.您想购买中国土特产品吗?Do you want to buy some Chinese native produce? 烹制简便convenient to cook品质优良excellent (in) quality清仓大拍卖clearance price清货大减价big clearance sale清香爽口pleasant to the palate请君常购中国绿茶always buy Chinese green teas.韧硬兼顾to have both the quality of tenacity and hardness入口和醇mild and mellow软硬适中neither too hard nor too soft散热迅速rapid heat dissipation色泽光洁,柔软防滑lustrous, soft and antislippery色泽清澈limpid in sight设计合理professional design设计新颖modern design生意兴隆driving a roaring trade使用方便easy to use使用极便utmost in convenience使用寿命长久long perfomance life岁末大减价year-end bargain sale甜而不腻agreeable sweetness外观色泽透明bright and traslucent in appearance外型永葆如新to ensur a like-new appearance indefinely维修简易easy to repair味道纯正good taste味鲜可口agreeable to taste物价稳定price remains stable夏季特别大减价special summer sale香浓可口aromatic character and agreeable taste香气馥郁fragrant aroma香气高雅elegant in smell香味纯和pure and mild flavour香味浓郁aromatic flavour; fragrant (in) flavour性能可靠dependable performance性能可靠reliable perormance性能无与伦比unequal in performanc性能优越superior performance选材精良superior materials选料讲究high quality materials选料考究choice materials沿用传统的生产方式with traditional methods易于润滑easy to lubricate用料精选carefully selected materials用料上乘selected material优质西瓜,消暑解渴top watermelons, quell summer thirst 制作精巧skilful manufacture制作精巧perfect in workmanship质量高,卫生严high standard in quality and hygiene众所喜爱品尝之佳品delicacies loved by all走时准确punctual timing最新工工艺latest technology做工讲究exquisite (in) workmanship做工精细fine workmanship。

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