全新版大学英语综合教程3第七单元

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新标准大学英语综合教程3课文翻译和课后习题答案 unit 7

新标准大学英语综合教程3课文翻译和课后习题答案 unit 7

Text
14 Take a look at the map in the diagram.
You will have a problem if your destination is anywhere in the shaded area marked on the map. This shaded area is just 1 cm into the page all the way around. It looks insignificant. However, the shaded area adds up to 56 cm2.
less interesting). Single bad events happen all the time.
That alone should be enough to disprove the theory.
Bad things also come in twos. But it is more likely that
Text
8 The longer the first bad event sticks in the front of your mind, the more opportunities you will have to experience two more bad events. A month later someone bumps the back of your car and a week after that you lose your wedding ring. The mind which is already on a low from the first event will quickly leap to connect the subsequent misfortunes as part of the series.

全新版大学英语综合教程3 unit7 课后练习答案

全新版大学英语综合教程3 unit7 课后练习答案

Unit 7 练习答案P145. Keysluanguage Practice1.1)positive译文:如果你保持积极的状态的话,你会更有创造力并因而取得成功.2)insulted译文:谢尔顿说法官的话侮唇了他,3)negative译文:现在全球变暖有很多负面影响,但我认为最大的问题是全球变暖导玫极地冰盖的融化.4)repay译文:还清贷款需要30年的时间。

5)motivate译文: 要获得成功,你需要找到让你可以紧紧抓住的东西,可以激发你的积极性的东西。

6)shamed译文:他的大度使他们感到羞愧。

7)sacrifice译文:父母们愿意牺牲自己的时间和爱好为他们的孩子提供更好的条件。

8)extremely译文:索马里官方说经济的提升对和平尤为重要。

9)scream译文:当意大利足球队进入足球场时,一些观众开始尖叫起米10)announce译文:我们很抱款地通知大家,来自香港的航斑KA1305晚点。

11)incredibly译文: 这些野花在丽后看起来异常美丽.12)preference译文:我必须说我对古典音乐有偏好13)threaten译文:但是达些新技木也将会威胁到现有的工业,市场和工作。

14)unimaginable译文:这样快的速度在没有火车的时代是难以想象的。

15)pursue译文:他来到莫格兰投身演艺事业。

2,1)No one knows what motivated him to act in such a violent way.2)Her son's affair with a Russian model shamed the whole family.3)The president is calling us not to be cowardly and stand up to face the nation's past.4)She sacrificed family life to achieve her career dream as a famous artist.S)She felt they had insulted her by repeatedly ignoring her questions.译文:但是这些新技术也将会威胁到现有的工业,市场和工作.14)unimaginable译文:这样快的速度在没有火车的时代是难以想象的.15)pursue译文:她来到英格兰投身演艺事业。

大学英语综合教程第三册 Unit7 完整ppt课件

大学英语综合教程第三册 Unit7 完整ppt课件

Life of a Salesman
Betrayed by a crippled body that leaves him in continual pain, betrayed by a changing world that no longer needs him, Bill Porter each day trudges his door-to-door sales territory, set on making his way in the world
Sunday, November 19, 1995
The portrait of Bill Porter
Part III Cultural Notes
Salesmanship: Sales promotion is an element of the marketing process that can close the sale of goods or services to a potential customer by providing the incentive to make a positive purchasing decision. Sales promotion, advertising, and salesmanship are the major techniques used in merchandising products to the public. Salesmanship often takes the form of a face-to-face encounter between the buyer and seller; the presentation is set up to convince customers that the product on sale is essential to their satisfaction. The lack of personal feedback between buyer and seller is sometimes considered a drawback of the advertising approach. Selling by telephone, although it is significantly less effective than personal selling, is still considered an important method of merchandising. In the 1980s, a growing promotional technique involved in-home shopping programs using cable television channels. In recent years with the help of the Internet online shopping is becoming popular.

李荫华《全新版大学英语综合教程(3)》学习指南【词汇短语+课文精解+全文翻译+练习答案】(Unit7

李荫华《全新版大学英语综合教程(3)》学习指南【词汇短语+课文精解+全文翻译+练习答案】(Unit7

Unit 7一、词汇短语Text Alinger [] v. 逗留,徘徊,拖延;留恋;浪费光阴,苟延残喘【例句】His last words still linger in our ears. 他的临终嘱咐仍萦绕在我们耳际。

【词组】linger over 在…上拖延;细细思考;仔细欣赏;慢吞吞地做某事【助记】谐音:“邻哥”→邻家的哥哥暗恋你,在你窗外徘徊。

surgeon [] n. 外科医生【例句】This surgeon was highly appreciated by the patient for his successful operation.由于手术非常成功,病人非常感谢这位外科医生。

【助记】猪(pig)经过千年(eon)才变成鸽子(pigeon),其中超级的(sur)才能成为外科医生(surgeon)。

scar [] n. 疤,伤疤;创伤v. 流下伤痕,结疤【例句】That cut will leave a nasty scar. 那伤口会留下很难看的疤痕。

【助记】音:痂,伤口血液凝结的痂皮,伤疤。

cut across抄近路通过;径直穿过;打断【例句】The love interests cut across cultural and racial lines in the stories.在这些故事里,爱情的追求冲破了不同文化和不同种族的界线。

feel like想(做某事)【例句】With these people he’d feel like a fish out of water. 与这些人在一起,他感到不自在。

echo [] n. 回声;模仿的人或事物v. 发回声;反响,共鸣【例句】①The speaker was cheered to the echo. 演说者得到热烈的喝彩。

②The room echoed with their happy laughter. 房间里回荡着他们的欢笑声。

大学英语综合教程3第7单元答案

大学英语综合教程3第7单元答案

Unit 7Language Sense Enhancement1.1) trapped 2)impatient 3) rushed about 4) future 5) rise above his limitations6) applied for 7) product 8) door-to-door 9) representative 10)gave in Vocabulary1.1) disabled 2) impatient 3) solitary 4) crushed 5) feel like 6) lashed7) echoing 8) paused 9) betrayed 10) laundry 11) section 12) tilted 2.1) cared for 2) hang on 3) was laid up with 4) are gaining on5) kicked up 6) went off 7) drop…off 8) straighten out3.1) sometimes didn’t register with her 2)in disorder, drawers pulled out, shoes andboots scattered 3) was transferred from Father’s account to my account 4) a pledge to contribute 100,000 dollars to the Children in Need charity campaign 5) the most profitable business in that province4.1) gaining on, off balance, was laid up in, scar on 2) a cripple/crippled, surgery,limitations, in literature 3) commission, on the phone, his territory, never registers withUsage1.I never did go over these books, although I probably should have.2.I know this is a personal question. You don’t have to answer me if you don’t wantto.3.I think this topic should have attracted far more attention from philosophers than ithas.4.“I think you’re right.”—“I’m sure I am.”5.“He though that the condition was hereditary in his case.”—“Well, it might be.”6.“Sugar?”—“No. Maybe next time.”7.The house is only a building. It is a place to live, nothing more.8.DIANE: You didn’t! Tell me you didn’t!FATHER: Oh, yes. Anything for my children.Word Family1.1) bored 2) boredom 3) bored 4) boringly 5) boring2.1) encouraged 2) encouragingly 3) encouraging 4) encouragement3.1) frozen 2) freeze 3) freezing 4) freezer 5) freezeCloze1.1) off…feet 2) signature 3) commission 4) on the phone 5) laid up 6) surgery 7)territory 8) disorder 9) applying for 10) dignity2.1)didn’t 2) read 3) come 4) money 5) because 6) earning 7) doing 8) own 9)Obviously 10) valueTranslation11.I grew terribly scared when I heard sound of footsteps echoing round the hallwayat midnight yesterday.2.The name-brand sports shoes are guaranteed for 12 months.3.Snowstorm threw communications and transportation into disorder.4.I’ve been suffering a lot of stress from work lately. I feel like taking a vacation atthe seaside.5.Living in an apartment is all right, but it has its limitations—for example, youdon’t have your own garden.2.Tom was born a cripple, with one of his lower limbs useless. Early in his childhood, he learned that unless he so exerted himself as to rise above his limitations, he could not earn a living, and unless he succeeded in making a living on his own, he could not win/gain the respect of others. That was the price he had to pay for his dignity as a human being.Tom applied for numerous jobs, only to be turned down, before he finally got one as a delivery boy for a Pizza Hut. He then worked as a sales representative for a sportswear company in a territory no one else would want. Today he owns a fairly profitable retail shop in his hometown, and hires several people to work for him. Text BComprehension Check1)c 2)d 3)a 4)d 5)d 6) bTranslation1.当时我俩并未意识到这一点,但那就是我们之间开始拉开距离的日子,是开始在家庭内部重新界定劳动者意义的日子。

大学英语三(综合教程)第七单元

大学英语三(综合教程)第七单元

大学体验英语三(综合教程)Unit 7Drug AbuseListen and TalkLead in1) the drug, many people report feelings like happiness, confidence, or peace when they take drugs. But even when they're feeling these things, there's a sense that 2) , that the happiness is going to disappear any moment. And 3) , in most cases these feelings are followed by depression, anxiety, guilt, embarrassment, loneliness and a yearning for more drugs.Generally, drugs 4) the nervous system's basic functions. Sometimes they alter the muscles and how they function too. Besides, almost all drugs can make it tougher to sleep. Some drugs can cause immediate death, and some can give even healthy people a heart attack 5) . Using drugs over and over for a long period of time can cause lots of medical problems, from lung cancer to liver problems to 6) .7) the physical problems, drugs cause major long-term brain issues. Depression is a serious problem for many addicts. Also, they can really hurt people. Drug addicts almost without exception start to tell lies, steal money for drugs, sometimes even get 8) they love. Their biggest ambition becomes getting high, instead of setting high goals.Key:1. Depending on 2. it's not real 3. unfortunately 4. interfere with5. on the spot6. brain damage7. In addition to8. violent with peoplePassage A: Agony from Ecstasy2. Answer the following questions with the information from the passage.1) What kind of person was the author before she went to New Y ork?She was a popular kid that everyone liked.2) What did the author think of Ecstasy when she did it for the first time?She thought that it couldn't be harmful/bad.3) Why didn't the author stop using Ecstasy when she began to have paranoia?Because she thought that it was normal.4) What was the worst damage Ecstasy caused to her according to the author?It took away her sanity.5) What can we learn from the story of "Agony from Ecstasy"?Open.3. Choose the best answer to each question with the information from the passage.1. What does the author mean by saying "They were never a question" in Paragraph 2?A) Drugs were easily available to her at the time.B) Drugs were in ready supply when she got ill.C) Drugs were a normal part of her life at the time.D) D) Drugs never came into her life when she was a child.2. Why did the author begin to use drugs?A) Because she felt sick in a completely different environment.B) Because she was forced to by her new friends in New Y ork.C) Because she was curious and wanted to have a try.D) Because she wanted to have a closer tie with her new friends.3. How did the author feel when she did Ecstasy for the first time?A) Utterly frightened.B) Totally fascinated.C) Completely shocked.D) Slightly disgusted.4. When the author says toward the end of the passage "Since I saw that scan, my life has been an uphill crawl", she means that ________.A) she has again set up a high goal for her lifeB) she has determined to pursue an acting careerC) she has started a life which will be very difficult to keep upD) she has realized that her life was in ruins5. The last sentence of this passage suggests that ________.A) many drug abusers never had the opportunity to return to normalB) drug abusers can get rid of the bad habitC) the author has let a second chance pass byD) the author has taken up Ecstasy once againAnwser: 1.D, 2.D, 3.B, 4.C, 5.A4.Fill in each of the blanks with an appropriate word.The woman uses her personal experiences with the drug Ecstasy to warn others of its dangerous effects. She grew up in a small town in Pennsylvania but moved to New Y ork City to a___acting school, and it was here that she first came into c___with drugs. Many of her school friends were drug users and, in an effort to f ___in, she began to use them too. Her story is t___of many drug addicts. She went from someone who used drugs for fun to someone who couldn’t live without them. Finally she had some kind of a b___. Luckily for her, her mother drove to New Y ork to r___her and she ended up back in Pennsylvania in hospital. She was s with horror when she saw her brain scan which showed that Ecstasy had had p____effects on her brain.Anwser: 1.attend 2.contact 3.fit 4.typical 5.breakdown6.rescue7.shocked8.permanent5. One word is wrongly used in each of the following sentences. Underline the wrong word and write out the correct one.Model:It was difficult for us to understand his confused ideas. (confusing)1. He is fed up with the skyscrapers, noise, pollution and traffic jams that are part of rural life.He is fed up with the skyscrapers, noise, pollution and traffic jams that are part of rural life. (urban)2. A wise mother never discloses her children to the slightest possibility of danger.A wise mother never discloses her children to the slightest possibility of danger.(expose s)3. The truck driver involving in a serious traffic accident was arrested for drunk driving.The truck driver involving in a serious traffic accident was arrested for drunk driving. (involved)4. A few large mirrors in the room would give the illustration of extra space.A few large mirrors in the room would give the illustration of extra space.(illusion)5.The stronger the motivate, the better a person will learn a foreign language.The stronger the motivat e, the better a person will learn a foreign language.(motivation)6. Fill in the blanks with the words given below. Change the form where necessary.confusion creep curt deepen exposenightmare pulse somewhat throb ulter1. As I came to know more about classical music, my love for it ___ .2. The soldiers in the open field ___ to the enemy's gunfire and many of them got killed or wounded.3. I saw a little girl ___ up comfortably in an armchair reading a children's magazine.4. The long climb up the hill made our heart ___ .5. For many years, the September 11 attack on the World Trade Center in New Y ork will remain a ___ for the American people.6. Don't bother about him. What he has said is ___ nonsense.7. The explosion at the crowded market place caused great ___ in the small town.8. The doctor felt the patient's ___ on her wrist and then took her temperature.9. After the intensive training, they became ____ more confident than they used to be.10. The sight of the rats running about in the house made my flesh ___ .Anwser: 1. deepened 2. were exposed 3. curl 4. throb 5. nightmare6. utter7. confusion8. pulse9. somewhat 10. creep7. Complete the following sentences with phrases or expressions from the passage. Makechanges where necessary.1. He was sentenced to 2 years in prison, and ___ that, all his property was confiscated.2. The chairman talked and talked, and it seemed ___ the meeting would never end.3. Drugs and alcohol have put this young man ___ utter physical ruin.4. As a leading producer of spare parts for airplanes, our company is a long way ___ other companies.5. The bank robber has been sentenced to a ten-year imprisonment. ____ he had known the consequence before he committed the robbery.Anwser:1. on top of 2. as if 3. in a state of 4. ahead of 5. If only8. T ranslate the following sentences into English.1. 许多人认为这种药有助于睡眠,而我只能暗自感叹:“要是他们知情就好了。

全新版大学英语综合教程第二版第三册课后习题答案-第七单元

全新版大学英语综合教程第二版第三册课后习题答案-第七单元

Unit 7 Making a LivingText A Life of a SalesmanPart II Text AContent Questions1.A surgeon’s scar cuts across his lower back. The fingers on his right hand are so twisted that he can’t tie his shoes. His mother’s challenges and the voices of those who believed him stupid, incapable of living independently keep him going on.2.He is a door-to-door salesman. His weapons are: dark slacks, blue shirt and matching jacket, brown tie, tan raincoat, hat and a briefcase.3.He is afraid that someone will steal his briefcase. He was different in that cerebral palsy affected his speech, hands and walk.4.First a school for the disabled and then Lincoln High School, where he was placed in a class for slow kids.5.She was certain that he could rise above his limitations.6.He applied for a salesman’s job.7.With his mother setting up a meeting with a Watkins representative, as well as by his own persistence.8.He lacked confidence. It took him quite a while to have the courage to ring the first doorbell. 9.He keeps coming back until the customer buys. He tells himself not to worry if hid day has not turned out to be profitable.10.Because he was laid up for five months after band surgery and couldn’t work.11.Like a home of the past era. He leads a solitary life.12.No, he doesn’t. Because he lives a life of dignity.Vocabulary:1) disabled 2) impatient 3) solitary 4) crushed5) feel like 6) lashed 7) echoing 8) paused9) betrayed 10) laundry 11) section 12) tilted2.1) cared for 2) hang on3) was laid up with 4) are gaining on5) kicked up 6) went off7) drop ... off 8)straighten out3.1) … sometimes didn't register with her.2)… in disorder, drawers pulled out, shoes and boots scattered.3)… was transferred from Father's account to my account.4)… a pledge to contribute 1000,000dollars to the Children in Needed charity campaign.5)… the most profitable business in that province.4. 1) gaining on; off balance; was laid up in; scar on2) a cripple\ crippled ; surgery , limitations, in literature.3) commission ; on the phone ; his territory ; never registers withII. Usage1.I never did go over these books, although I probably should have.2.I know this is a personal question. You don't have to answer me if you don't want to.3.I think this topic should have attracted far more attention from philosophers than it has.4."I think you're right." — "I'm sure I am."5."He thought that the condition was hereditary in his case." —"Well, it might be."6."Sugar?" ---- "No. Maybe next time."7.The house is only a building. It is a place to live, nothing more.8.DIANE: You didn't! Tell me you didn't! FATHER: Oh, yes.Anything for my children.III. Word Family1.1) bored 2) boredom3) bored 4) boringly5) boring2. 1) encouraged 2) encouragingly3) encouraging 4) encouragement3. 1) frozen 2) freeze3) freezing 4) freezer5) freezeComprehensive ExercisesI Cloze1. Text-related1) off … feet 2) signature 3) commission 4) on the phone5) laid up 6) surgery 7) territory 8) disorder9) applying for 10) dignity2. Theme-related1)didn’t 2) read 3) come 4) money5) because 6) earning 7) doing 8) own 9) obviously 10) valueII. TranslationI. I grew terribly scared when I heard sound of footsteps echoing round the hallway atmidnight yesterday.2. The name-brand sports shoes are guaranteed for 12months.3. Snowstorms threw communications and transportation into disorder.4.I’ve been suffering a lot of stress from work lately, I feel like taking a vacation atthe seaside.5. Living in an apartment is all right, but it has its limitations--- for example, you don’thave your own gardens.6. Tom was born a cripple, with one of his lower limbs useless. Early in his childhood, he learned that unless he so exerted himself as to rise above his limitations, he could not earn a living, and unless he succeeded in making a living on his own, he could not win/gain the respect of others. That was the price he had to pay for his dignity as a human being.Tom applied for numerous jobs, only to be turned down, before he finally got one as a delivery boy for a Pizza Hut. He then worked as a sales representative for a sportswear company in a territory no one else would want. Today he owns a fairly profitable retail shop in his hometown, and hires several people to work for him.Part III TextBComprehension Check1. c 3. a 5. d2. d 4. d 6. bTranslation1.当时我俩并未意识到这一点,但那就是我们之间开始拉开距离的日子,是开始在家庭内部重新界定劳动者的意义的日子。

全新版大学英语综合教程第三册教案Unit7

全新版大学英语综合教程第三册教案Unit7

全新版大学英语综合教程第三册教案Unit7Unit 7 Making a livingⅠ. Suggested Teaching PlanObjectivesStudents will be able to:understand the main idea (Bill Porter the salesman will never give in) and structure of the text (4 parts, 2 flashbacks);appreciate the characteristics of journalistic writing;grasp the key language points and grammatical structures in the text;conduct a series of reading, listening, speaking, and writing activities related to the theme of the unit.Time Allotment1st period2nd period3rd period4th period5th periodPre-reading; While-reading (structure)While-reading (Parts I-II; Parts III-IV)While-reading; Post-reading (discussion)Post-reading; Check on Ss’ home reading (Text B)Theme-Related Language Learning T asksPre-reading Activities1. T asks Ss the following questions on the song: (5 minutes)Why does Onetta think it worthwhile to work hard day after day? (People need her; some people care for her; she keeps her integrity by working hard.)Would you rather have a low paid job that is interesting or awell-paid job that is boring?2. Role play: Classroom salesman (25 minutes)T lets Ss read the title of Text A, then announces that the class is to do a role-play. One student will act as a salesperson. All other students will act as his / her potential customers.T appoints a student with a relatively advanced level of English to act as the salesperson. He / She will leave the classroom, think of a product to sell, and plan his / her sales talk. The product should be relevant to campus life.After the salesperson leaves the classroom, T selects several Ss at random. Only they can buy from the salesperson. All other Ss must come up with an excuse not to buy.T invites the salesperson back into the classroom. He / she has 10 minutes to close a deal.Ss discuss with their neighbors the qualities of a good salesperson.3. T leads in to the text by saying: From the role-play we know the sale of goods is rather a difficult job. It is even more difficult for a handicapped person, like Bill Porter in Text A. (1 minutes) While-reading activities1. Text structure (9 minutes)1) Ss scan the text to see if there is any natural division of parts in the text. (Asterisks divide the text into 4 parts.) Ss read the first paragraph of each part, locate the time words or references to time. (They are: 5:45, 7:45, “This is the moment he’s been preparing for since 5:45 a.m.”, after 7 p.m.) By then Ss will realize that the text is about a typical day of salesman Bill Porter.T explains language points in Parts I - II and gives Ss practice (see Language Study). (25 minutes) Ss re-read Parts I - II to finda flashback. Then, by reading the sentences preceding and following the flashback, they will see how skillfully it is woven into the narration. (10 minutes)T explains language points in Parts Ⅲ-Ⅳand gives Ss practice (see Language Study). (35 minutes)Ss re-read Parts III — IV to find another flashback. Then, by reading the sentences preceding and following the flashback, they will see how skillfully it is woven into the narration. (10 minutes)Post-reading Activities1. Group discussion (25 minutes)1) Ss form groups to discuss the following questions:What has Bill Porter been struggling for all his life? Do you think it is worth his efforts?How do you feel about Bill Porter? Why?What characteristics of journalistic writing do you find in this article?Some groups report to class.T explains in more detail the characteristics of journalistic writing (see Text Analysis).T guides Ss through some after-text exercises. (30 minutes) T checks on Ss’ home reading (Text B). (3 minutes)Ss do Part IV: Theme-Related Language Learning Tasks. (1 period)T asks Ss to prepare for the next unit: (2 minutes)do the pre-reading task;preview Text A.Ⅱ.Text AnalysisThis article first appeared in a newspaper; therefore it carries many characteristics of journalistic writing.First of all, a journalist tries to be objective in reporting. As a result, third-person narrative is usually preferred over first-person narrative. Moreover, the journalist would not make any comments to reveal his / her feelings, but simply give the facts.Secondly, an eye-catching beginning helps lure readers to linger more on the story out of an overwhelming number of stories offered by the day’s newspaper. For example, at the beginning of this story, we learn that it takes our physically deformed hero great efforts to get up so as to do something important, yet what is this something? We are kept in suspense until the fourth paragraph.Thirdly, the vocabulary is simple, the sentences and paragraphs short, sometimes elliptical (see after-text exercise on ellipsis). When needs (for emphasis, to list a series of rapidly conducted activities, etc.) arise, a paragraph is as short as one sentence.Lastly, conversations can be transcribed word for word if they illustrate the theme, like the one in the text between Bill Porter and his indecisive female customer.Ⅲ. Cultural Notes1. Salesmanship: Sales promotion is an element of the marketing process that can close the sale of goods or services to a potential customer by providing the incentive to make a positive purchasing decision. Sales promotion, advertising, and salesmanship are the major techniques used in merchandising products to the public. Salesmanship often takes the form of a face-to-face encounter between the buyer and seller; the presentation is set up to convince customers that the product on sale is essential to their satisfaction. The lack of personal feedback between buyer and seller is sometimes considered adrawback of the advertising approach. Selling by telephone, although it is significantly less effective than personal selling, is still considered an important method of merchandising. In the 1980s, a growing promotional technique involved in-home shopping programs using cable television channels. In recent years with the help of the Internet online shopping is becoming popular.The traveling salesman appeared late in the 19th century both in Europe and in the U.S. The early itinerant peddler carried his goods on his back or on his horse, working his way from a port city through the hinterlands. With the coming of the railroad and the assurance given to sellers by new credit-reporting systems, salesmen with their sample cases moved across the land. Persuasive skill was less important in those days of unsatisfied demand, and orders were readily forthcoming. By 1900, however, with the increasing supply of manufactured goods, buyers became more discriminating in their purchases. Greater attention was given to training the sales force and to providing buyer incentives. The growth of industrialization and urban living led to the development of merchandising as a major business endeavor. The use of sales promotion practices experienced steady growth in the 20th century.The techniques of sales promotion are used both to motivate salespersons to improve their performance and to induce consumers to purchase goods and services. Although sales promotion works most closely with advertising, it is also related to other elements of marketing: production services, packaging, price, and distribution. At the manufacturing and wholesale levels of distri-bution, the methods used to motivate personnel to meet specific goals usually fall into two categories —salesincentive prizes (such as merchandise, travel, or cash awards) and sales contests. Both are based upon the salesperson reaching an objective above the normal salesquota.Consumer promotions encompass a wide variety of techniques, including sampling of goods or services, store redeemable “money-off’ coupons to encourage the trial of products, special price-reduced packages, mail-in premium merchandise offers, cash or coupon refunds by mail, special product packaging, contests, and sweepstakes. During recessionary periods, when the demand for consumer expendable dollars becomes more competitive, there is greater participa-tion in refund, coupon, and premium offers. More than half the households in the U.S. take advantage of some sales promotion offers each year.Sales promotion, now fully recognized as a vital element in the marketing mix, has become a multibillion dollar industry. In recent years, sales promotion expenditures have exceeded monies spent on advertising and there are strong indications that this pattern of growth will continue to maintain its economic edge.Ⅳ. Language Study1. linger: 1) spend a long time doing sth.Examples: My daughter used to linger long over her meal.There will be no time to linger—the press conference will begin in a few minutes.2) stay for a long time, esp. because one does not want to leaveExamples: It is a dreary little town where few people would choose to linger.He was still lingering around the stadium long after the game was over.2. scar: a mark left on the skin by a wound, burn, etc. after it has healedExamples: It’s easy to recognize the little boy because he has a scar on his left arm.The witness told the police that the criminal had a scar on his forehead.vt. leave a scar onExamples: The burns were so severe that he will be scarred for life.Her face was scarred by smallpox.So, too, do the voices of those who...: The voices of those who ... also echo in his soul. dignity: the quality of being worthy of honor or respectExamples: A physician shall be dedicated to providing competent medical service with com-passion and respect for human dignity.Some think that cloned human beings will be deprived of freedom or dignity or personal identity. They hold on to the faith that the value of life depends on its dignity and not its success.5. cripple: 1) cause to become unable to move or walk properlyExamples: At the beginning of the year 2000 crippled children were on state lists to receive care.Peter’s father was crippled by a stroke.2) damage or harm (sb./sth.) seriouslyExamples: Shootings and robberies of tourists over the past several years had crippled the tourist industry in Miami. The terrorists’ attack has not crippled the US economy.6. betray: show a lack of loyalty to; give or show (sb. / sth.) to an enemyExamples: According to the Gospels of Matthew and Mark, greed made Judas betray Jesus to the chief priest for 30 pieces of silver.He was accused of betraying his country during the war.It turned out that he was an informer, and, betrayed the plan to the Germans.7. gain on: come closer to, esp. a rival or sth. pursuedExamples: Hurry up — they are gaining on us!She was gaining on her opponents throughout the race, but only overtook them at the very end.8. tremble: shake from cold, fear, weakness, etc.Examples: Her hands grew very cold and trembled so that she could hardly hold the flag. Madison was extremely pale and trembled excessively as he began his inaugural address.For much of the day the pavements tremble from the weight of passing traffic.9. kick up: (cause to) riseExamples: The horses kicked up a cloud of dust.The boys kicked up the leaves that lay thick upon the ground with the coming of autumn.10. tilt: (cause to) move into a sloping positionExamples: The pilot can tilt the helicopter forward, backward, or to either side.In the northern hemisphere, the sun climbs high in the sky and the days are long in summer, when the northern end of th e earth’s axis is tilted toward the sun.n.Examples: The Leaning Tower of Pisa is renowned for itsmarked tilt.The amount of daylight in a day varies throughout the year, based on the tilt of Earth’s axis.11. lean: (cause to) be in a sloping position; bendExamples: He leaned his bike against the wall.She leaned over the bridge to look at the boats passing beneath it.a. producing little of value; containing little or no fatExamples: The company has apparently recovered from several lean years.The recession and lean state budgets continued to trouble school officials.We like to eat very lean and tender meat.12. delivery: 1) the process of birthExamples: Women who do manual work have easy deliveries. In the end, it was an easy delivery:a fine baby boy.2) the delivering of letters, goods, etc.Examples: Federal Express Corporation provide rapid delivery of packages, letters, and other shipments within the United States and worldwide.Most newspapers offer home delivery.13. section: any of the parts into which sth. is dividedExamples: This article consists of ten major sections.Newspapers typically have sections for local news, sports, arts and entertainment, business, and classified advertising.14. disorder: disturbance of the normal working of the body or mind; lack of order Examples: Severe vitamin and mineral deficiencies can lead to mental disorders. Acupuncture is an ancient Chinese practice that treats disorders by insertingneedles under the skin.The school authorities took immediate action to stop campus violence and disorder.15. transfer: move from one place to another (usu. used in the pattern: transfer sth. / sb. (from...to)) Examples: Transferring Peter from Tokyo to the Boston office was a smart idea. Power was transferred from the President to the Vice President while the President received medical treatment.Commercial airports are designed to transfer passengers and freight to and from aircraft. Creditsearned at junior colleges could be transferred to another institution where students could complete their final years of college.He was transferred from Crystal Palace to Arsenal for £ 2.5 million.16. limitation: lack of abilityExamples: Electric cars could travel only a short distance before they needed recharging, due to the limitations of battery technology.Acupuncture is good for some medical conditions but it has its limitations.As a student he recognized his limitations, but did little to improve himself.17. apply for: make a formal request forExamples: I applied for five jobs before I was offered this one.According to the school regulations students will have to apply for permission to study abroad. 18. representative: a person who represents othersExamples: Egypt, Israel, and the representatives of the Palestinian people will participate in negotiations on theresolution of the Palestinian problem.Representatives from more than 170 nations converged on Paris for the Earth Summit.19. literature: 1) printed material used to advertise or promote a productExamples: My friend is sending me literature from two other companies that provide a similar service.There is quite a lot of literature available on the history of computers.2) writings that are valued as works of artExamples: Many readers consider the novel the most flexible type of literature.The graduate school offers master’s or doctoral degree programs for advanced study in such liberal arts and science fields as history, chemistry, physics, and literature.20. pledge: a solemn promiseExamples: They made a pledge to accomplish the task.The boy made a pledge to get straight A’s at the end of the semester.vt.Examples: Member nations of the UN pledge to settle their disputes peacefully and to refrain from using force.They have pledged not to dump hazardous wastes into the river.21. retail: the practice of selling goods in small quantities to the general publicExamples: Wal-Mart is a company that operates a variety of retail chain stores.Department stores refer to large retail stores selling many different kinds of merchandise arranged in separate departments.22. transit: passage through or across; a system of urban public transportationExamples: Our fleet made the transit through the Panama Canal without any difficulty.The president wants to improve the nation’s highways and mass transit systems.23. strain: injure (the body or the part of it) or make it weak by too much effortExamples: Swimming does not strain joints and connective tissue as much as many other forms of exercise.He strained his back when he removed the piano with his friends.n. a severe demand on mental or physical strength, resources, abilities, etc. (followed by on) Examples: Some young white collar workers are complaining about their job strain.She has been under terrible strain since her company was bankrupted.The vast expansion in college education is putting an enormous strain on the system.24. useless: not fulfilling the intended purposeExamples: Preventing the country from purchasing oil crippled its army and made its navy and air force completely useless.Overpopulation and overcropping are turning approximately 14 million acres a year of formerly fertile land into barren and economically useless wasteland.25. limb: a leg or an arm; a large branch of a treeExamples: The small size a nd weight of dogs’ feet and limbs require less energy to move.No attempt should be made to move broken limbs untilmedical help arrives.The flag was hanging from the limb of a big tree.26. off balance: in an unsteady position or about to fallExamples: The motorcycle knocked him off balance and he fell down on the ground.The sudden pull threw me off balance.27. territory: land a country controls or ownsExamples: The government denies that any of its territory is under rebel control.A country’s embass y in a foreign country is considered its own territory.28. on the phone: be talking to sb. using the phoneExamples: Please wait outside for a moment; the manager is on the phone.She is always on the phone, wanting to know what her husband has been up to.29. register: 1) be recognized or noted mentallyExamples: On occasions what I said didn’t register in my daughter’s brain.The professor’s name didn’t register with the students.2) record a name, an event, etc. for official purposesExamples: The new students were told that they must register with the University before they could claim their grants.The newly purchased apartment is registered in her name, not her husband’s.30. laundry: clothes or sheets, etc. that have been or need to be washedExamples: The new model washing machine offers numerous settings for washing different types and quantities of laundry.A good deal of laundry had accumulated during the past twoweeks, as our washing machine didn’t work.31. profitable: bringing profit or advantageExamples: The trading department of the investment bank buys and sells securities when prof-itable opportunities arise.Based in New York City, Random House owns many of the most prestigious and profitable book publishing companies in the United States.The trade of opium, a highly profitable product for British merchants and eventually an illegal import into China, led to the Opium Wars.I didn’t find the talk very profitable. On the contrary, I thought it was nonsense.32. off one’s feet: no longer s tandingExamples: After the operation the old man had to stay off his feet.The doctor checked his left foot carefully and said he would have to stay off his feet for about two weeks.33. commission: money paid to sb. for selling goods which increases with the quantity of goodssoldExamples: If a salesperson is paid on commission, the amount they receive depends on the amount they sell.Peter gets 10% commission on every photocopier he sells.34. surgery: treatment of injuries or diseases by cutting or removing parts of the body Examples: People have practiced surgery since ancient times, but it did not become a respected science the 19th cent the 19th century.Surgery is the fastest and most effective treatment for tumors that are detected early.35. be laid up (with): stay in bed, be unable to work, etc.Examples: Our math teacher has been laid up in bed with acute flu for a week.The football player was laid up with a twisted knee.36. signature: a person’s name written by herself or himselfExamples: In law, signatures are put at the end of a legal instrument to show that it is valid.A testator unable to write may make an X, and such a mark is considered a valid signature.37. in time: punctually, not too late; eventuallyExamples: The couple have just arrived in time for lunch.She set the alarm so she would wake up in time to go to school.38. go off: (of electric power, a light, etc.) stop functioning or operatingExamples: All the lights suddenly went off and the stadium was plunged into darkness.。

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19. 在打电话 on the phone
பைடு நூலகம்
20. 肥皂用完了 be out of soap
21. 躺(或坐)着 off one’s feet
22. 过着离群索居lead a solitary life
的生活
nervous system
23. 神经系统
The End
Thank you
Unit 7
Making a Living
Science and Technology of Electronic Information department Niu Meihua
Warm-up Questions:
1.Have you ever experienced being a salesperson at spare time? 2.Do you think door-to-door sale is a good way to sell products? 3. What are the qualities required of a salesperson? 4.Do you think it is easy for a disabled person to be a salesperson? Why or why not?
the qualities required of a salesperson
• courage/strong will/ perseverance/ hard work,
• physical fitness/energetic/strong in body,
• pleasing tone of voice, • thick-skinned
If possible, I should like to have two copies of it. 4. The sooner we perform the operation, the greater is
the hope of saving the hand. The sooner the operation, the greater the hope of saving the hand. 5. It is too bad you can’t get here for the meeting this afternoon.
1. Is there anything you want? Anything you want?
2. Look out for cars when you are crossing the street. Look out for cars when crossing the street.
3. If it is possible, I should like to have two copies of it.
limitations
5. 招聘广告 6. 家用物品 7. 零售推销员
help wanted ads household products a retail salesman
16. 失去平衡 off balance 17. 擦鞋摊 a shoeshine stand
18. 让某人下车 drop sb. off
Today, we are going to learn a true story about a willing mind, a hero of common people – Bill Porter.
Life of a Salesman
Tom Hallman Jr., a Portland, Oregon native, has been a journalist for 35 years. He is the author of two books, the most recent of which -- "A Stranger's Gift: True Stories of Faith in Unexpected Places" -will be released April 3.
2. Something attempted, something done. 有所为,必有所成。
3. Every tragedy makes heroes of common people. -- Norman Stephens, American writer 每场悲剧都会在平凡的人中造就出英雄来。 — 美国作家 N. 斯蒂芬斯
Imitation of Sentences
Rewrite the following sentences after the model, making them as brief as possible.
Model: -- Do you want to buy any jams? -- No. Maybe I’ll buy nothing today. -- Jams? -- No. Maybe nothing today.
(to protect against the weather and against constantly having the door shut in your face
Proverbs and Quotations
1. Nothing is impossible to a willing mind. 世上无难事,只怕有心人。
Too bad you can’t get here for the meeting this afternoon.
1. 系鞋带
2. 想做某事
3. 一群
4. 超出自己的 极限
tie one's shoes feel like doing sth a pack of rise above one's
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