商务交际英语期末口语考试
商务交际英语期末口语考试.doc
2013-14学年下期《商务英语视听说》口语考试大纲一、考查知识点二、考试题型和形式（1）考试题型：a）pair work （两人一组，对话形式；时间3-5分蚀；每人需要准备所有话题）b）group work （四人一组；时间8-10分蚀；每个组自己提前选定话题）（2）考试形式同一大组学生同时考试就位；教师随机抽取两名学生作pair work：同一组剩余两位学生再进行pair work；当四位学生都进行完pair work Z后；四位同学作group work.考试完毕，由教师进行评分，并记录。
三、评分标准本次考试总分为15分。
具体评分标准如下:分)；分)英中，四、考试时间：2013-2014学年第二学期商务英语视听说课程最后两次课随堂考试。
五、复习范围：外研社《商务英语视听说》六、话题讨论参考题目Topics for pair workTopic 1 Pair WorkTelephone—taking messageWendy Jakins, the sales manager of Live International calls to speak to Mr. Black , the general manager of G&B company about their sales contract, but Me Black is in a meeting, his secretary will take a message for Wendy Jakins Please develop a 3-minute conversation based on this situation.Topic 2 Pair WorkJob interviewDongyang Food Ltd. put a want ad in the newspaper, Financial Weekly, seeking a sales manager. Harry is applying for this position. The HR manager, Bruce is interviewing him. Please develop a 3-5 minute conversation based on this situation.Topic 3 Pair Work Product PresentationA comes to a department store to buy a mobile phone,B is the sales person. You will make a conversation (information about the product, the price, discount, warranty, money-back guarantee, after-sale service, etc will be included in your conversation) Please develop a 3-5 minute conversation based on this situation.Topic 4 Pair WorkGoing Through CustomsA is invited to attend a trade fair in Canada and now A is going through the Customs and B, the customs official will ask A some questions. Please develop a 3-5 minute conversation based on this situation.Topics for group workTopic 1 group work (8-10 minutes)Business meeting一annual work planThe general manager and division managers from the sales department, marketdepartment and advertisement department are having a meeting to discuss about next yearns work plan. Every department should have its own plan to be discussed on the meeting. Please hold an 8-10 minutes meeting based on this situation.Topic 2 group work (8-10 minutes)Business meeting -一 the developing strategyThe general manager, Bruce is chairing a meeting to discuss the developing strategy of the company in the following 5 years with division managers from different departmen 匚 All the participants of the meeting will offer some ideas. Please hold an 8-10 minutes meeting based on this situation.Topic 3 group work (8-10 minutes, 4・6 persons) Business meeting 一solution findingThe sales manager found the company was losing customers. So on the meeting he/she is discussing this problem with other department managers. Some think it's the bad customer service and some think it's the high price that causes the problem. They will try to find out the reasons and solutions to the problem Please hold an 8-10 minutes meeting based on this situation.Topic 4Business meeting —construction planYour company is a real estate development company and now is planning to construct a shopping mall in the center of the city. But some disagree on this plan. The general manager is holding a meeting to discuss this plan Please hold an 8-10 minutes meeting based on this situation.Topic 5Business meeting 一promotion strategyThe sales manager is calling a monthly meeting to see whether the new product promotion strategy is effective and decide if the promotion is to be carried on. Please hold an 8-10 minutes meeting based on this situation. Topic 6Business meeting 一advertisingYour company will launch a new product this month. The advertising managerTopic 7Business meeting 一promotion strategyYour company is specialized in children ，s shoes. The Children ，s Day is coming. Your company is planning to promote your products during the Children's Day. The marketing manager is holding a meeting to discuss the promotion strategy. Please hold an8-10 minutes meeting based on this situation.advertising slogans). Please hold an 8-10 minutes meeting based on this situation.七.成绩记录表请各位教师在学期末将此表放入期末考试试卷袋中存档。
商务英语期末口语考试对话
A: Good morning. Xinxing limited company. How may I help you? B: Hello, this isLiu from Communicon. Could I speak to Zhou, plea se?A: Just a moment, please.A: I haveLiu on the line for you.C: Thank you... Hi, Liu. Nice to hear from you. How’s the hangzhou weather?B: It’s pretty good for the time of year. What’s it like in wuhan? C: Not good, I’m afraid. It’s so hot.B: That’s a pity because I’m planning to come across next week.A nd you know I like the cool weather.I think do more prepared to sun. C: Really? W ell, you’ll come by to see us while you’re here, I hope ?B: That’s what I’m phoning about. I’ve got a meeting with a cust omer in Wuhan on Tuesday of next week. I was hoping we could arr ange to meet up either before or after.C: On Tuesday of next week ? Im afraid I should ask my secretary about my next week’s schedule. Hold on.C: Hello.A:Hello, miss zhou ,what can I do for you.C:Miss xie .Could you look up my schedule for next week. Is there any spare time left ahout Tuesday ? I need to see miss liu.A:Ok! Let me have a look . Oh…Monday and Tuesday afternoon you have free time. And W ednesday you have free time from 10 am to 3pm.C:Thank you !A:Y ou’re welcome .C: Hello, are you still on ?B:Y es.How about your schedule?C:Let me know when you arrive Wuhan first please.Maybe I have time to pick you up at airport.B: Uh-huh, well, I will arrive on Monday moring ,about 10 0’oclok.And Tuesday moring I have a meeting .Then I’m free.C: When do you plan on leaving Wuhan?B: Could be either Tuesday afternoon or W ednesday morning.C:Ok. I think you should go to the hotel by youself. And we can have a meet on Tuesday afternoon .But I suggest you go on W ednesday morning. Tuesday afternoon walk, we can not meet and you'll be tiredB: That sounds good. I can have a dinner with you , and you can introduce snacks in wuhan for me.C: No problem.I will ask Miss xie book a hotel bar .The hotel address and room number will be text message sent to you.B: Oh, you’re really kind. Then I would polite.C: I look forward to meeting you next week.B: Same here. See you next week.C：See you.。
商务口译期末试题(二)
商务口译期末试题（二）引言：商务口译是一门关于商业领域的口译技能，涉及到商业会议、洽谈、展览和商务活动等方面。
商务口译的能力对于现代商业社会中的国际交流至关重要。
本文将根据商务口译期末试题（二）的要求，以引言概述-正文内容的格式，对商务口译的相关知识进行详细阐述。
正文：一、会议口译1. 熟悉会议内容：准备会议前，需要了解会议主题、议程和参与者身份，以便更好地进行口译工作。
2. 专业用语的口译：熟悉相关行业的专业术语，能够准确地将其口译为目标语言。
3. 技术设备的应用：熟练掌握会议设备的使用，如同声传译系统和笔记本电脑等，以确保会议的顺利进行。
4. 保持中立和客观：作为会议的中立传达者，要保持客观的立场，不添加个人的观点或情感色彩。
5. 沟通与协调能力：与参会者、主持人和其他翻译人员保持良好的沟通和协调，确保信息的准确传递。
二、洽谈口译1. 准备工作：熟悉洽谈的背景和内容，了解相关行业和产品的情况，以便更好地进行口译和表达。
2. 口译技巧：采用同声传译方式，能够迅速将对方的发言口译为目标语言，并保持良好的节奏和流畅度。
3. 注意细节：注意对话中的细节，包括数字、日期和时间等重要信息，并确保准确传达。
4. 聆听和理解：细心聆听对方的发言，并确保完全理解其意思再进行口译，避免误传。
5. 保持中立和保密：作为洽谈的中立参与者，遵循保密原则，不将任何敏感信息泄露给其他人。
三、展览口译1. 准备展览材料：提前了解展览的主题、参展企业和产品等信息，为展览口译做好准备。
2. 翻译宣传材料：能够准确地将展览宣传材料翻译为目标语言，传达参展企业的价值和特点。
3. 口译解说词：在展览现场进行口译时，能够利用流利的口语表达能力，向参观者进行解说和介绍。
4. 沟通与协调能力：与参展企业的代表保持良好的沟通和协调，及时解答他们的问题并提供帮助。
5. 文化背景的理解：了解不同文化之间的差异，避免因文化误解引起的口译失误。
四、商务活动口译1. 接机与送机：在商务接待中，能够准确地进行接机和送机的口译工作，确保顾客的旅程顺利。
期末口试考题
8. What are the purposes of sendinga memo? How to write a successful memo?
5.How to make asuccessful first-time business callto a stranger?
6.Why is it important to make notes rather than rely on your memory? What method of making notes do you prefer? Why? (Flow chart, pattern note, or numbered section)
1.How international business is improved by knowing about foreign people’scustoms? Giveexamples.
2.Except what you say, what may affect the impression you give others? And how?
11. During a business phone call, if you have to take a message, what are importantpoints to considte down?
8. What are the purposes of sendinga memo? How to write a successful memo?
商务英语口语考试
Part 1 InvitationS: Mr. Li, it’s so nice talking with you about your business. I really hope we can have a chance to do business together.L: I hope so. Look, we are having a small dinner for some of our clients. Please come and join us.S:That’s very kind of you. I’ll be glad to come. But I have my associate with me. She is visiting one of our important clients in the city. I’m afraid she has some arrangements foe me. Anyway, I’ll just check with her. L: How is it?S: I’m free tonight.L: Sounds great! Your associate is most welcome to join us too.S: Thank you. Unfortunately she has another engagement.L: Well. What a pity!S: I’m sorry for that, but thank you just the same. Where and when shall we meet?L: How about the lounge bar here? At about six?S:OK..（During the dinner, Li Yan invited Susan to visit his factory in China.）L: If you’d like, we’d be delighted to see you at our workshop.S: It’s very kind of you. My associate and I would be interested in visiting your factory.L: How long will you be in China? When is OK with you?S: We’ll be here for another three weeks, for other business of course. We want to visit next week, how about November 1st.L: That’s all right. Could you give me your email address? I’ll arrange your tour and email the schedule to you. S: Thanks. My email address is Susan@.L: I’ve got it. I am looking forward to seeing you.Part 2 Visiting a PlantL: Hello, Susan. Nice to meet you and welcome to Boyi.S: Hello. Nice to meet you , too.L: Let me show you around our factory. If you have any questions, please feel free to ask me.S: OK. Could you give me a general idea of your factory before we see the workshops?L: Certainly. There are three parts: the production area, the processing area and the dispatch area.S: How large is the factory?L: It covers an area of 50,000 square meters.S: It is much larger than I expected. When was the factory set up?L: In the early 1970s.S: How many employees do you have now?L: About 2,000. That is our office block. We have all the administrative departments there. Down there is the research and development section.S: How much do you spend on development every year?L: About 5-6% of the gross sales.S: What’s that building opposite to us?L: That’s the warehouse. We keep a stock of the faster moving items so that urgent orders now, how long would it be before I got delivery?S: If I placed an order now, how long would it be before I got delivery?L: It would largely depend on the size of the order and the items you want.S: Could you show us your production shop?L: Sure. This way, please.L: Well, here we are at the workshops.S: That’s fine. The factory floor is clean and well laid out.L: Our company has introduced advanced technology and equipment. They have increased our productivity and lowered the cost of production.S: Your equipment is first-class and the workers seem to be professional and skilled.L: Yes, you know our products are made of botanical materials. In order to produce high-quality products, materials shall be strictly selected and processed before we put them into production.S: Well, is the production line fully automated?L: Well, not fully automated. Most of them are hand-operated.S: So what is the output of your factory?L: As I mentioned at the fair, it depends. Our goods are hand-made and the output of each kind is around 300-500.We have decided to enlarge production as there is a strong demand for it at home and abroad.S: That’s wonderful. You’re really far-sighted. May I have a look at the finished products?L: Certainly. Our showroom is on the second floor. This way, please.S: Oh, you’ve got so many nice things here.L: Yes. Most of our products are well-known in China, because of the superior quality and reasonable prices of course.S: That sound great. What kind of quality control do you have?L: All products have to go through 4 checks during the production process and have to pass strict inspection before they go out. In addition, we set up our own quality control department.S: That’s the way it should be.Part 3 Making an InquiryM：hello, I am Mary from Masaic International corporation from France. Nice to meet you!M: Well, I am thinking of placing an order with you for some of your products. I am quite sure that these items will find a ready market in France if their prices are competitive.W:I am very glad to hear that. What items are you particularly interested in?M: We need to get some more information about your products before we place an order with you.Could you give me one copy of your catalogue and latest price list each.W: Of course. Here you are. These are price lists for products with sample pictures and specifications as all.M: Thank you. Are the goods as good as the samples you display?W: Certainly, I can assure you of our high quality and reasonable price.M: All right, thank you very much for your patience. I will look through the catalogues and price list indetails ,and call you as soon as I get an idea.W: Sure. am looking forward to your trial order.（Several days later, Mary calls MR .Wang to make a specific inquiry about the products）M: Hello. This is Mary .May I speak to Mr. Wang.W: Speaking. Good afternoon. What can I do for you?M: Yes. After looking through the price lists, we are particularly interested in apple crafts. By the way, how about the supply position?W: We have a steady for all our products.S: That is good ! Can you quote us your best price for apple crafts ?W: Thanks for your inquiry. Would you tell me the quantity you require so that we can work out our best offer ? M: We would like to start with 2000 apple crafts.W: Ok. Which one would you prefer for the quotation, FOB or CIF?M: I wonder whether you can quote us your CIF price. If your prices are good , we can place the order with you. W: I am sure you will find our price is very competitive, compared with that of the other companies in the same line.M: Well, when can I have your CIF firm offers for the 2000 apple crafts? Meanwhile, we also need to know some information on your terms of payment , packing and the earliest date of shipment .W: We will work out the firm offer this evening and give it to you tomorrow morning.M: I will be at your office at ten a.m. tomorrow for the firm offer .Is it all right with you ?W: Ok .I will be expecting you then.Part 4 Offer and Counter-offerW: Good morning,Mary.M: Good morning, Mr. Wang, are you ready for the quotation?W: Yes, I’d like to quote you USD 1.58 per piece CIF European Main Ports. The validity is 4 days.M: Well, the price is much higher than what I have expected. Could you give me a discount?W: We will offer 10% discount for an order of more than 5,000 pieces.M: 5,000 pieces! You see, this is only our trial order. And if the first order in the future.W: I highly appreciate it. But I’m sorry we couldn’t make a change to the settled-price principle of our corporation.M: Thank you for your offer. I will talk to my general manager to see if it is possible to increase the quantity to get the discount.W: I’m very grateful to you for your efforts.M: By the way, what is your usual practice in payment terms?W: It is our practice to adopt L/C.M: When is the earliest shipment you can make?W: End of April, I’m afraid.M: Fine, thank you. I’ll call you as soon as possible.(Susan is negotiating with Li Yan to settle the quotation over the phone.)M:Mr. Wang, I’ve talked to my general manager and he has agreed to increase the number to 5,000 pieces but we ask for a 20% quantity discount.W: Thank you for your effort, but 20% is much more than we can offer to any of our customers. M: If you take such a large quantity into account, you will find your prices are higher than we can get from elsewhere.W: But you should take the quality into consideration. You know our products are of high quality and well-known all over the world.M: The labor cost has decreased a lot recently, however. I think you can reduce the price accordingly.W: But it’s beyond our reach. Well, in order to establish the business relations with you, we can grant you a special discount of another 3%.M: A 13% discount ? That doesn’t make a difference. You know we usually deal on a 20% quantity discount for such large orders. How about 15 %.W: It would be uneconomical for us to offer our products at the discount you suggest.M: Your concession will set the ball rolling. Let us settle it at a total discount of 15%, if you agree. W: I’m afraid 13% discount is already our best offer for 5,000 pieces.M: In order to get the business, we are willing to make some concessions. 15 % for 6,000 pieces. W: Great. Let’s call it a deal. USD 1.34 per piece for 6,000 pieces apple crafts.M: OK. I hope we both can get something out of this.。
商务英语口语考试 2
第一单元A:XX，我看到你的微博动态说,你要和高中的同学举行一个单身聚会在暑假的时候，真是太刺激了。
A: XX, I saw your Micro-blog dynamic you said, you would like to hold A single party and high school students in in summer vacation, it's very exciting. B:高中的时光对我来说是最重要，最难忘的时光了。
和高中同学聚会我十分期待，我好想念这些高中同学。
B: high school time is the most important to me, the most memorable moments.And I'm really looking forward to high school classmate party, I miss the high school classmates.A：我也是。
对了。
你右手手臂上的伤是什么原因？A: me too.Right.What's the reason why the wound on your right arm?B:这个啊？我就是贪玩。
我和高中的一个好朋友打羽毛球的时候弄伤的，我的这个朋友对我来说影响挺深的。
B: this?I was naughty.High school is a good friend and I play badminton when injured, this friend of mine is very deep influence on me.A:我想你们之间应该发生过不少的事情吧？A: I think you should be happened between A lot of things?B：是的，她叫琳达。
从高一开始就和我在同一个宿舍。
商务英语口语考试答案（样例5）
商务英语口语考试答案（样例5）第一篇：商务英语口语考试答案商务英语口语期末考试答案Ⅰ.选择方框内单词并用其适当的形式填空。
1.delivered2.resign3.exhibitors4.disclose5.availableplaints7.appointment8.return9.recruited10.quantityⅡ.情景对话填空（10分）Dialogue 1May I have your catalog?May I have your business card?Dialogue 2What can I help you?may I speak to Mr.Hu?let him knowⅢ.翻译（10分）1.He is off today._2.Everyone coming back from an overseas business trip suffers from jet lag.3.The customer ordered 100 meters of this cloth.But we have only 30 meters in stock._______________________4.他正在出差。
(business trip)5.我明天下午带你参观我们的工厂。
（show sb.around）第二篇：商务英语口语考试题目和答案第五个What are the positive and negative qualities of leaders? Every leader has positive and negative qualities.This is because few leaders are absolutely terrible and no leaders are absolutely perfect.Leaders tell people what to do and how to act.This means that leaders need to have good character,such asstanding behind your rules and regulations;understanding your staff ,and the ability to look at information and quickly make a clear decision.But there are also negative qualities, such as ignoring your employees, do not listen to others, hesitant.第四个What is us business protocol? The most important business protocol is timing.you must arrive at business meetings on time.Only a 15-minutes delay because of traffic problem is allowed.And the next is greetings and polite conversation, including shaking hands, introductions.And you don’t h ave to exchange business cards unless there is a reason to get in contact later.And you mustn’t smoke in many public spaces.The gift shouldn’t be given until the meeting is st but not least , you should write a short thank you note to your host and hostess.You don’t have to give a gift but flowers and wine are appreciated.第三个Whatare the bad qualities of an organization? There are still some bad qualities such as bureaucratic ,centralized, conservative , impersonal in an organization.They will make the organization dissolved.And we should try our best to avoid them.that is very important.第二个What are the advantages of globalization? Globalization has several advantages on the economic, cultural, technological, social, and other aspects.We can buy goods and services with alower price.And we can find moreemployment opportunities to work.We have the chance to understand other countrys culture, technology and sct.All in all,the globalization has many advantages for us.第一个Why do some people like or dislike brands? People like the brands because of its quality, its details and its guarantee on credit.If we have brands clothes or other things , we maybe have a good feeling and think we are better than others.The reasons why people don’t like brands maybe its higher price.And most of people cant afford to pay it.And some people think its wrong to compete buying brands and Ordinary brands can also meet the needs.So they don’t like the brands.第三篇：2012 商务英语口语考试话题商务英语口语考试准备话题1.Have you ever experienced a situation in which the customer care was very good? What do you think makes good customer care? Yes, I have ever experienced a situation in which the customer care was very good.And in my opinion a good customer care is to serve the people by heart and make every effort, that means he or she should be professional and friendly.Even when a situation is not easily resolved, a caring and motivated person can usually find a way to help.So a good customer care is not to say “sorry, i can't” with smiling.2.What is customer loyalty？Are you a loyal customer? Why or why not?Customer loyalty is that the customer frequently uses the same company or buys the same product.Yes,I am a particularly loyal customer to the ICBC(industrial and commercial Bank of China)first of all, because they are extremely convenient to use.I can do all my banking over the phone and I can do this at any time of the day.I can find how much money there is in myaccount.I can pay all my bills.I also think the staff are very professional and very friendly.3.What kind of company can be called multinational? Please show one example of multinational and describe it briefly.Multinationals are companies which operate in a number of countries.And it often has a complicated structure.There is usually a parent or holding company.For example, the Mcdonald's.It is the world's largest hamburger restaurant company.And it has over 19000 restaurants in 100 countries.And the company logo is “We are committed to providing high quality food”.4.Have you ever used the Inte rnet to shop? Compared with the traditional shopping, what are the advantages and disadvantages of Internet shopping? Yes, I have ever used the Internet to shop.advantagesϖConvenience: open for 24 hours ϖReduced number of traditional middlemen ϖReduced transaction costs ϖLower prices and greater variety for the consumer ϖ No sales tax paid ϖVery transparent market/ a big threat to the survival of traditional retailing outlets ϖSpeedup in the distribution of products, particularly digital goods(written, music, image, software)disadvantagesϖ Unable to be touched for quality or tried on for comfort ϖReduced social interaction(people still need and enjoy the social experience)ϖInsecurity of the payment process(credit card information/be divulged over the net/secure electronic payment systems/software developers, banks, and credit card companies)Yes, I have.Advantages: Shopping on the internet is convenient, and I don’t have to go out.I can compare a variety of things selling on line.Disadvantages: Consumer protection is difficult to rengulate on the Internet, and the consumers may get cheated.And consumers can see the goods, but they can’t touchor try to use the googs.5.What is retailing? Can you list at least 3 types of retail outlet and say the characteristic of each respectively? Retailing is the provision of goods and services to the customer.For example, supermarket, hypermarket and specialist retailer.The supermarket is a large self-service shop selling food and drink and also small household items.The hypermarket is a very large supermarket often located on the edge of a town or city.The specialist retailer is a shop which only sells one type of product, usually of high quality.6.What are the four ways in which advertising can work? If you are give n “Dyson vacuum cleaner”, how to introduce it to your target customers? Advertise can inform or persuade or remind or motivate.Obviously the type of ad depend on the products.So take the “Dyson vacuum” for example, The silver-grey body, like machined aluminium, resembles a piece of aircraft technology.Yellow is used to highlight the important parts and give it a sense of fun.And most important, it is now the Britain's best-selling vacuum cleaner.Just have a try, you will feel surprised.7.What are the workplace cultures in Britain and Spain? What do you think is the workplace culture in our country and why do you think so? It is said that the British live to work and the Spanish work to live.It means that the Spanish work in order to enjoy their lives far more than the British do.I think in our country the workplace culture depends on the individual.Some people pursue a busy life and work all day, and they think it is their life.While others prefer to live a comfortable life and they just work in the work hour, and they just believe that work is a way to make a living, people should enjoy life.8.Many everyday brands used by people can have varying prices throughout the world.What do you think are the possible factors which caninfluence price? T ake a factor as example, and say why it can influence price.In my opinion, some of the variations in price are due to the differences in exchange rates, some are due to the differences in local raw materials and production or shipping costs, and some are due to variation in taxes.And for some brands it may be that multinational companies are charging what they think the market will bear.Also it may be because the salaries are different.For example, if the salaries are low and then people won't be able to the expensive things.So the price should be low.9.What is unique selling point? If your company wants to launch a new product “Lucky Cola”, what do you think can be the unique selling point(s)?Unique selling points differentiates your product or service from those of your rivals;It is the one thing that singles you out from the competition.It may present a point of view, a promise or a deal that no one else makes;or it may be a benefit applying to just your business, product or service.Take the Lucky Cola for example, I thi nk it can be the “lucky”, if you drink the Lucky cola, you will be lucky.This is the unique selling points of “Lucky cola”.10.What would you like to do after you finish your studies? What are you doing now for the preparation of your future plan?I want to work as an electrical engineer in the GE after i finish my studies.In order to get the registered electrical engineer certificate someday, I am now studying very hard for the knowledge preparation and I also attend training course to make thorough preparations.And i try to attend a lot of activities in order to be mature and improve interpersonal skills.第四篇：2012商务英语口语考试话题商务英语口语考试话题1.Have you ever experienced a situation in which thecustomer care was very good? What do you think makes good customer care? Customer care involves putting systems in place to maximize your customers’ satisfaction with your business.It should be a prime consideration for every business-your sales and profitability depends on keeping your customers happy.Being quick , friendly, helpful, courteous, knowledgeable, considerate and professional can make good customer care.I’ve experienced many situations in which the customer care was very good.What most impressed me is going to buy my notebook last year.When they know that I want to buy a notebook, they introduce their product friendly.Although I asked them many questions, they were very patient all the time.At last I decided to buy their product, they gave me many presents.So I think their customer care was very good.2.What is customer loyalty？Are you a loyal customer? Why or why not? The customer frequently uses the same company or buys the same product.Yes, I’m a loyal customer.For example, most of my cloth is from the same company.And I always go to the same restaurant.There is no doubt in my mind that the quality in the product is what has kept me as a loyal customer.And their customer care is also very important.If their quality of the product and the customer care are good, I usually become their loyal customer.3.What kind of company can be called multinational? Please show one example of multinational and describe it briefly.A company or corporation operating in more than two countries.I know a multinational company which all the people know.It is the Apple company.Apple designs and creates iPod and iTunes, Mac laptop and desktop computers, the OS X operating system, and the revolutionary iPhone and iPad.The founder of Apple company Steve Jobs has became the idol of many Chinese.They work manydays to buy a Iphone.So the Apple is very popular.4.Have you ever used the Internet to shop? Compared with the traditional shopping, what are the advantages and disadvantages of Internet shopping? Yes, I often use the Internet to shop.1.Can save some money 2.Can have more choices3.Need n’t spend time parking4.Needn’t carry goods back home personally5.Can do shopping at any time1.Can’t see, touch, smell the goods.2.Can’t get goods immediately.3.Difficult to have the same consumer protection as buying goods from solid shops.4.Personal information may be disclosed.5.May be given the wrong goods or the fake commodities5.What is retailing? Can you list at least 3 types of retail outlet and say the characteristic of each respectively? The final step in the whole distribution channel;no middlemen between buyers and retailers.1.Supermarketa large self-service shop selling food and drink and also small household items 2.hypermarket a very large supermarket often located on the edge of a town or city 3.shopping centre/mall A covered area with shops, supermarkets and restaurants 4.department store a large shop with many departments or sections---each department sells a different type of goods5.specialist retailerA shop which only sells one type of product, usually of high quality 6.chain storeone of a group of shops owned by the same company6.What are the four ways in which advertising can work? If you are given “Dyson vacuum cleaner”, how to introduce it to your target customers? Advertising can inform or persuade orremind or motivate;Dyson vacuum cleaner uses grey and yellow.The silver-grey body, like machined aluminium, resembles a piece of aircraft technology.Yellow is used to highlight the important parts and give it a sense of fun.And the inventor of the cleaner won the European Desigh Prize.The cleaner does not use bags to collect dust.7.What are the workplace cultures in Britain and Spain? What do you think is the workplace culture in our country and why do you think so? The British live to work and the Spanish work to live.“Live to work” obviously implies that one works happily each day and they regard their work as a pleasure.While “work to live” implies something more heavy.I think in our country people work to live.They regard work as a way of making a living.The purpose for which they work is to kill time or to make enough money to support themselves and their families.They often consider work as what they have to do.So they can’t pick up pleasure and enjoyment from their work.Such people, once they can afford to support themselves and their families, perhaps quit their work.8.Many everyday brands used by people can have varying prices throughout the world.What do you think are the possible factors which can influence price? Take a factor as example, and say why it can influence price.Exchange Rate / Taxes / Labor cost / Raw material cost / Shipping cost / Demand and Supply Purchasing Power , etc.Availability of raw materials can greatly influence the prices.For example, water in our country is too much, so the price of water in our country is very low.But in some African countries, water is very poor.So the price of water is as high as the price of oil in our country.9.What is unique selling point? If your company wants to launch a new product “Lucky Cola”, what do you think can be th e unique selling point(s)?It differentiates your product or service from those of your rivals;It is the one thing that singles you out from the competition.It may present a point of view, a promise or a deal that no one else makes;or it may be a benefit applying to just your business, product or service.Like Pepsi-Cola and Coca-Cola, Lucky Cola will become the third biggest cola company in the world.The “lucky” in lucky cola can imply that the lucky cola can give you good luck.It is very kind for people to hear the name.So this can be regarded as a big unique selling point.10.What would you like to do after you finish your studies? What are you doing now for the preparation of your future plan? Go abroad, study further, go to work.I plan to go to look for a job after I finish my studies.What I do now is paying attention to my studies.I think if I have a good grades, I will get a better job.And then I usually surf on the Internet to look for the information about my第五篇：常用商务英语口语文章来源：百度文库标题: 常用商务英语口语的学习要点是什么关键词: 常用商务英语口语导读: 常用商务英语口语是许多的朋友一直想要了解到的一类内容，为了更好的学好这些内容，我们就要从下面的文章中进行更多的认识，请看下文中对于常用商务英语口语的学习要点有哪些解读。
商务英语II-期末口试范围(复习)
1.What makes a good communicator? Who does a company alwayshave to communicate with? What factors are important for effective communication in business environment?There are many characteristics that make someone a good communicator.First of all, fluency in language is really important that it is the foundation of a good and continued communication and it makes the communication much more smoothly.Secondly, you need to be a good listener. Communication is the talk between two or more people, you have to understand what they are trying to tell you. In addition, you need to have a sense of humor , not being afraid of making mistakes and others.As for business, a company always have to communicate with customers, suppliers, business partners, investors and so on. Businessmen have lots of things to deal with everyday, effective communication is necessary. As I said before, fluency in language, being a good listener, keeping a sense of humor are three factors for effective communication in business environment,2. What can a company do in order to motivate its employees? How do you understand job satisfaction? How can companies help to improve the balance between employees’ working and leisure hours?Motivate employees can not only improve the staff’s working attitude, but also increase their efficiency. There are three ways to motivate employees.First of all, create a pleasant atmosphere. Your employees spend a lot of their lives working in their office, so you should try to make the office look as friendly and appealing as possible.Secondly. Casual dress days will make people more excited to go to work, and will make them feel more comfortable in the work environment.Thirdly, If your employees have done something truly outstanding, then you should take the time to let them know.Job satisfaction is the amount of pleasure or feeling of achievement that an employee gets from his job. For example, an employee with a lot of job satisfaction will enjoy his work much more than an employee with little job satisfaction.Leisure time can make employees more motivated and focused at work. Telecommuting, daycare, and other employee benefits help them balance their duties at work and leisure hours.3. How can a company use the Internet for e-commerce? What are the advantages for companies to develop e-commerce? Are there any disadvantages?e-commerce refers to a wide range of online business activities for products and services. If you have a business and you want to expand it but cannot afford to plant stores all around, you can take advantageof e-commerce. First of all, set up your own website, then use YouTube or micro blog to promote your business.The reason why most companies prefer to develop e-commence is because this is the fastest way to do so and e-commerce is relatively cheaper as compared to trade mechanism implemented in landmark means. However, this medium does have its fair share of disadvantages. For example, security issues and the internet law does not and cannot impose copyrights rule as firmly as the administrators do in landmark business.4.What are the advantages and disadvantages of working in teams?What qualities would the team members need to have to create an effective team?Work teams are incredibly important in today. The advantages of teamwork are that the members bring their own special expertise to the groups, more minds bring more ideas, people will evaluate the work from different angles and reduce the chances of mistakes. Team work also reduces the work burden and can improve the quality of work.Work in a team also has small disadvantages, usually hard to see them in our everyday work. The increase of conflicts, time consuming, disagreement of members and many ideas are going to forget our target and when the group members are not willing to compromise and work together on issues, nothing gets done.To be a qualify team member in order to create an effective team, we need to have organizational Skills, conflict resolution abilities, innovative thinking, sense of responsibility spirit of appreciation, specific roles and strong work ethic.5.How important to a company’s success is customer care? Whatmakes good customer service? What should a company do in order to build strong business relationships with its customers？Customer care is to think the way customer thinks, to feel the way customer feels, and finally to provide the customized services and qualities based on the needs of customer. It is very important to build strong business relationship with your customers for customers loyalty is the key to your success.The most important factor in achieving success in customer service is the way of your dealing with the customer. You have to be very careful about not hurting the belief or faith of the customer.Another important aspects of good customer care is receiving customer feedback. By taking the time to listen to customers, and by encouraging customers to give their input through quality customer service, you can learn how to improve the way your company does business and what product improvements you need to make to sell more products.If the customers are happy with the products or the services you offer, it is much easier for you to gain success in customer care.6.What kind of managers do you like best? How should a mangerdeal with the disagreements between members of staff? Should a manger keep a distance from staff and not get involved in socializing outside work?As today is the cooperative society, the type of managers I like is to be as a team builder. Team-Builders are truly the best kind of manager to work for. They are competent at what they do, they know how to be open. They know that their success is your success.Many people think that managers should keep a distance from staff, but as far as I am concerned, a manager should not, on the contrary, they should involved in socializing outside work if they have time. In my opinion, a team likes a family, the manager like a father who gives us the direction. Like family members, We should love each other.When team members have disagreements, as a manager, I think the best way to deal with is to listen first, and then combine the view together in order to have a analysis, according to the optimal principle to decide which one is the best. So finally, differences can resolve and we get the best way to complete our work at the same time.。
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2013-14学年下期《商务英语视听说》口语考试大纲
二、考试题型和形式
（1）考试题型：
a) pair work （两人一组，对话形式；时间3-5分钟；每人需要准备所有话题）
b) group work （四人一组；时间8-10分钟；每个组自己提前选定话题）
（2）考试形式
同一大组学生同时考试就位；教师随机抽取两名学生作pair work；同一组剩余两位学生再进行pair work；当四位学生都进行完pair work之后；四位同学作group work. 考试完毕，由教师进行评分，并记录。
三、评分标准
本次考试总分为15分。
具体评分标准如下：
四、考试时间:2013-2014学年第二学期商务英语视听说课程最后两次课随堂考试。
五、复习范围:外研社《商务英语视听说》
六、话题讨论参考题目
Topics for pair work
Topic 1 Pair Work
Telephone---taking message
Wendy Jakins, the sales manager of Live International, calls to speak to Mr. Black , the general manager of G&B company about their sales contract, but Mr. Black is in a meeting, his secretary will take a message for Wendy Jakins Please develop a 3-minute conversation based on this situation.
Topic 2 Pair Work
Job interview
Dongyang Food Ltd. put a want ad in the newspaper, Financial Weekly, seeking a sales manager. Harry is applying for this position. The HR manager, Bruce is interviewing him. Please develop a 3-5 minute conversation based on this situation. Topic 3 Pair Work
Product Presentation
A comes to a department store to buy a mobile phone,
B is the sales person. You will make a conversation (information about the product, the price, discount, warranty, money-back guarantee, after-sale service, etc will be included in your conversation) Please develop a 3-5 minute conversation based on this situation.
Topic 4 Pair Work
Going Through Customs
A is invited to attend a trade fair in Canada and now A is going through the Customs and B, the customs official will ask A some questions. Please develop a 3-5 minute conversation based on this situation.
Topics for group work
Topic 1 group work (8-10 minutes)
Business meeting—annual work plan
The general manager and division managers from the sales department, market
department and advertisement department are having a meeting to discuss about next year’s work plan. Every department should have its own plan to be discussed on the meeting. Please hold an 8-10 minutes meeting based on this situation.
Topic 2 group work (8-10 minutes)
Business meeting--- the developing strategy
The general manager, Bruce is chairing a meeting to discuss the developing strategy of the company in the following 5 years with division managers from different department. All the participants of the meeting will offer some ideas. Please hold an 8-10 minutes meeting based on this situation.
Topic 3 group work (8-10 minutes, 4-6 persons)
Business meeting—solution finding
The sales manager found the company was losing customers. So on the meeting he/she is discussing this problem with other department managers. Some think it’s the bad customer service and some think it’s the high price that causes the problem. They will try to find out the reasons and solutions to the problem
Please hold an 8-10 minutes meeting based on this situation.
Topic 4
Business meeting—construction plan
Your company is a real estate development company and now is planning to construct a shopping mall in the center of the city. But some disagree on this plan. The general manager is holding a meeting to discuss this plan
Please hold an 8-10 minutes meeting based on this situation.
Topic 5
Business meeting—promotion strategy
The sales manager is calling a monthly meeting to see whether the new product promotion strategy is effective and decide if the promotion is to be carried on. Please hold an 8-10 minutes meeting based on this situation.
Topic 6
Business meeting—advertising
Your company will launch a new product this month. The advertising manager is holding a meeting to discuss the advertising campaign (advertising media and advertising slogans). Please hold an 8-10 minutes meeting based on this situation. Topic 7
Business meeting—promotion strategy
Your company is specialized in children’s shoes. The Children’s Day is coming. Your company is planning to promote your products during the Children’s Day.
The marketing manager is holding a meeting to discuss the promotion strategy. Please hold an 8-10 minutes meeting based on this situation.
请各位教师在学期末将此表放入期末考试试卷袋中存档。
大学英语教学研究一部
2014年5月。