实用商务英语写作课件-unit 1
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新编剑桥商务英语unit_1精品PPT课件
❖I wish I had my own space. I have to carry everything around in my bag and sometimes there’s nowhere to sit.
❖ hot-desking
❖I like it because it’s only for a couple of months and I’m saving up to go round the world.
❖长期兼职（permanent part-time),即雇用 一些不愿全天候完整时间工作，而仅利用部分时 间工作的员工，其工作时间虽不是整天整周，工 作时间却定期不变（例如某私人企业定期雇用会 计师在每个工作日下班后为其处理财务账目）。
❖ 分担工作（job-sharing),即一份全职工作由两 人分担，两人均为长期兼职员工，按需要分摊工 作时间、工资、假期及福利。
C You work for different companies for a short time without a permanent contract.
D You work a number of hours per week or month but you decide when you start or finish.
❖ 弹性工作时间（flexitime），亦作flexible working hours, 就是将员工工作时间分为核 心时间和弹性时间。核心时间（例如早上10点到 12点，下午2点到4点）为员工必须工作时间， 其余时间定为弹性时间，即员工自己选择的工作 时间， 这样员工可灵活决定上下班时间。员工每
Business English
1.1 Ways of working
实用商务英语写作教程Unit1Resume(简历)
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2) Functions of a Resume
▪ 简历和求职信是有密切联系的。好的 简历可以使应聘者赢得招聘者的好感， 加深印象，从而获得面试的机会。反 之，如果简历过于简略、夸大其词或 者过于自谦，则会适得其反。
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3) Contents of a Resume a)本人情况 b)学历 c)工作经历 d)其他
AWARDS: Third prize in University Public Speaking Competition, 2000 Second prize in University English Competition, 2001
SPECIAL INTEREST: Computer programming
REFERENCES: Mr. Gao Hong (General Manager of the Beijing Huafeng Stock Co. Ltd.) 23 Hepingmenwai Beijing, 100009 Tel: (010) 7463-6352 Mrs. Lin Bing (Dean of the Economics Department of Hebei University) 45 Changjiang Avenue Shijiazhuang Tel: (0311) 836-2726
Responsible for recruitment, screening and interviewing of personnel
Extensively involved in labor relations such as contract negotiations
Interpret and oversee implementation of all personnel policies; control administration of comprehensive employee benefit programs
2) Functions of a Resume
▪ 简历和求职信是有密切联系的。好的 简历可以使应聘者赢得招聘者的好感， 加深印象，从而获得面试的机会。反 之，如果简历过于简略、夸大其词或 者过于自谦，则会适得其反。
Back
3) Contents of a Resume a)本人情况 b)学历 c)工作经历 d)其他
AWARDS: Third prize in University Public Speaking Competition, 2000 Second prize in University English Competition, 2001
SPECIAL INTEREST: Computer programming
REFERENCES: Mr. Gao Hong (General Manager of the Beijing Huafeng Stock Co. Ltd.) 23 Hepingmenwai Beijing, 100009 Tel: (010) 7463-6352 Mrs. Lin Bing (Dean of the Economics Department of Hebei University) 45 Changjiang Avenue Shijiazhuang Tel: (0311) 836-2726
Responsible for recruitment, screening and interviewing of personnel
Extensively involved in labor relations such as contract negotiations
Interpret and oversee implementation of all personnel policies; control administration of comprehensive employee benefit programs
实用商务英语写作课件-unit_1
Compare the following sentences:
Uncourteous We request early reply. Courteous We appreciate your early reply. We are sorry we didn’t make ourselves clear.
Academic writing : a. colorful words b. complicated structures Business writing : a. no fancy words b. no complicated expressions c. is intended to communicate information
We regret you have misunderstood us.
Writing Features
Academic writing vs. business writing Plain writing style Euphemistic writing tone
Academic writing vs. business writing
1. Consideration
Give consideration to the business partner’s varied wishes, demand, interest and difficulties. Emphasize the “You ”attitude rather than the “ I ” or “ We ” attitude.
non-discriminatory : chairperson, To Whom it May Concern discriminatory: chairman, Dear Gentlemen
1-4 商务英语写作ppt课件
the 10th. Practice: i. We can permit you to attend classes when
you are free. ii. We have received your letter of June1.
2
3. Positive language
e.g. Unfortunately, your order cannot be sent until next week.
19
Making requests
20
我们想坐火车去那里，住宿在有独立卫浴的双人间。 请告知这次旅行是多少天，花费和日程安排?
We would like to go by train and to live in a double room with private bathroom. 1.Would you please tell me how many days the travel takes? 2How much will it cost? 3.What is the scheduling?
8
Address of an Envelop
Envelop addressing calls for accuracy, legibility and good appearance.
Two forms: 1. indented style 2. block style
9
1. The indented form
We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products.
you are free. ii. We have received your letter of June1.
2
3. Positive language
e.g. Unfortunately, your order cannot be sent until next week.
19
Making requests
20
我们想坐火车去那里，住宿在有独立卫浴的双人间。 请告知这次旅行是多少天，花费和日程安排?
We would like to go by train and to live in a double room with private bathroom. 1.Would you please tell me how many days the travel takes? 2How much will it cost? 3.What is the scheduling?
8
Address of an Envelop
Envelop addressing calls for accuracy, legibility and good appearance.
Two forms: 1. indented style 2. block style
9
1. The indented form
We used to purchase these products from other sources. We may now prefer to buy from your company because we understand that you are able to supply larger quantities at more attractive prices. In addition, we have confidence in the quality of your products.
商务英语写作Unit 1 An Overview of Business Letter Writing[精]
![商务英语写作Unit 1 An Overview of Business Letter Writing[精]](https://img.taocdn.com/s3/m/46a35798c8d376eeaeaa31fe.png)
and for being successful in the jobs, and applicants who have job-
related values in areas such as integrity, service, and safety to ensure that
there is
Concreteness
• Your writing should be vivid, specific and
definite rather than vague, general and abstract, especially when you are requiring a response, solving problems, making an offer or acceptance, etc.
• They have a
decided advantage in regard to freight charges
• Messrs. Smith and
Richardson have been informed that they would receive an answer in a few days.
shipment.
to 10 tea-sets in
shipment was found.
We/I attitude
You attitude
1. A large sale of our
products will make our company more profitable.
2. We are in need of fund
• This letter is to inform • Since you are our
related values in areas such as integrity, service, and safety to ensure that
there is
Concreteness
• Your writing should be vivid, specific and
definite rather than vague, general and abstract, especially when you are requiring a response, solving problems, making an offer or acceptance, etc.
• They have a
decided advantage in regard to freight charges
• Messrs. Smith and
Richardson have been informed that they would receive an answer in a few days.
shipment.
to 10 tea-sets in
shipment was found.
We/I attitude
You attitude
1. A large sale of our
products will make our company more profitable.
2. We are in need of fund
• This letter is to inform • Since you are our
商务英语 Unit 1 globalisationPPT课件
Disadvantages:
Globalization prevents governments from controlling√
their welfare systems.
Globalization lowers people’s living standards.
Globalization could lead to big employment problems √
c) basic facilities and services of a country, for example water, power, roads
d) a movement of large sums of money out of a country
e) the ability of a business to make money
word
2021ne Globalisation
Listening Warm-up discussion
For or against globalisation?
•Destroys cultural diversity •Homogenizes our world •Bankrupts local small businesses
globalization or against it?
word
2021/3/13
完整版课件
Back to overview
15
Listening For and against globalization
Which of the points below does Stephen Haseler make?
flight of capital Issue
实用商务英语函电课件Unit 1
An introduction to the course
• 商务英语函电课是一门融国际贸易实务与英语为 一体的大专院校高年级英语课，既要讲授对外贸 易业务各个环节的知识，又要训练、培养能够磋 商业务，又能撰写函电的外贸人才。
An introduction to the course
Through lecturing on writing styles of business letters as well as business terms and different expressions, and practicing business steps involved in the foreign trade, this course is designed to train and improve students’ working capability in the foreign trade by helping them have a good command of basic foreign trade terms and upgrade skills of applying expressions commonly used in the international business line.
5. to know how to make payment, and know how to use flexible payment methods, how to view or examine letters of credit to avoid mistakes;
6. to be able to lodge a claim against the other party or settle a claim courteously/politely;
unit 1 商务英语 ppt课件
ppt课件
20
Tariff & Barrier
Tariff ：an amount that must be paid when particular goods are imported into a country or occasionally when they are exported.
12
IGOs
UN (United Nations)
IAEA International Atomic Energy Agency
IMF International Monetary Fund
World Bank World Bank Group
ASEAN Association of Southeast Asian Nations
email…… the quick spread of SARS and other epidemics? the sending of peace corps to war-areas in the other parts of the world? Toyota outsources its auto parts to U.S manufacturers
What is the relationship between globalization and international organizations?
What are international organizations?
ppt课件
10
Can you recognize these organizations?
经济停滞
economic recession
经济衰退
geographical disparities
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Business writing (example): no complicated expressions
We are having trouble with the five computers you recently installed. As a result, we’re returning them to you today and requesting our money back — as you agreed today on the telephone. You asked for a brief documentation of the problems we’re having, so you can tell your suppliers. Here are the main problems we had.
Unit 1 Overview of Business English Writing
Tasks
1. Writing Principles 2. Writing Features 3. Writing Process 4. Exercises
Writing Principles
1. Consideration 2. Completeness 3. Correctness 4. Concreteness 5. Conciseness 6. Clarity 7. Courtesy
Concrete a 10% reduction on April 10 80%
5. Conciseness
Conciseness means the message is expressed with brevity without sacrificing clarity or courtesy. Avoid wordy language and redundancy, or repetition.
1. Consideration
Give consideration to the business partner’s varied wishes, demand, interest and difficulties. Emphasize the “You ”attitude rather than the “ I ” or “ We ” attitude.
You’ll get a 5% discount We’ll allow you a 5%
if you pay by L/C.
discount if you pay by L/C.
2. Completeness
A business letter should contain all the necessary information and data. One may use 5 Ws to check — Who, What, When, Where, and Why.
Business writing : a. no fancy words b. no complicated expressions c. is intended to communicate information
Academic writing (example): complex structure
requested in your letter of June 6 that you requested in your letter
by air.
of June 6.
The products are not only different in quality, but also in price.
Compare the following sentences:
You-attitude
We-attitude
Congratulations to you for your success.
We want to send our congratulations to you for your success.
What the members of the What the members of the
Marketing Department need Marketing Department need
is exploration.
is exploration of the new
market.
3. Correctness
Plain writing style
Simple and familiar words Short and simple sentences Concise paragraphs, one paragraph with
one topic
Compare :
simple: ease, improve, expect complex: alleviate, ameliorate, anticipate
Euphemistic writing tone
Be courteous and sincere Avoid anger and offense Be indirect in sending unfavorable news Be non-discriminatory in language
As a third-year college student majoring in English who has already acquired a bit over ten thousand dollars in student loan debt, I find Mepherson’s rejection of National Service Plan to be short-sighted and insensitive to the experiences of many college students who are struggling to put themselves through school only to face enormous financial burdens upon graduation.
Compare the following sentences:
Redundant
There are three rules that should be observed.
Concise
Three rules should be obsetween May and July they will deliver the goods.
Correctness means proper expressions with correct grammar, punctuation and spelling, as well as appropriate tone.
Compare the following sentences:
Wrong The market investigation report meeting was held on Wednesday.
Between May and July they will deliver the goods.
6. Clarity
We should first identify what we want to express and then express the idea in plain, simple words and formats.
4. Concreteness
A letter should be specific and definite rather than vague, abstract and general.
Compare the following sentences:
Vague a substantial reduction several days later the majority
Compare:
polite: The system may automatically shut down if any installation errors occur.
impolite: You didn’t read the instructions carefully, so your system has shut down.
Compare the following sentences:
Unclear
Clear
We sent you 3 samples this
We sent you this morning, by
morning of the products that you air, 3 samples of the products
Compare the following sentences:
Incomplete
The third generation products are better.
Complete
The third generation products are better than the second generation products.
The products are different not only in quality, but also in price.
7. Courtesy
Courtesy means to show in your letters the honest friendship, thoughtful appreciation, sincere politeness, considerate understanding and heartfelt respect.
Employees want to keep their jobs they will work hard for promotions.