商务英语沟通大纲
《商务英语沟通》考试大纲
一、课程性质及其设置目的与要求
（一）课程性质和特点
《商务英语沟通》课程是江苏省高等教育自学考试商务英语专业（本科）的基础必修课，是检验应考者对使用商务英语进行口头及书面沟通的基本技巧及知识的掌握情况的一门专业性基础课程。
《商务英语沟通》是以实用性为主的基础学科，在各个接近现实的场景中，通过完成任务的方式，来练习运用商务沟通的技巧及知识。该课程以对应考者的基础知识训练为手段，强调功能意识、灵活运用能力的培养，要求学生掌握基础的语言知识，了解商务背景及商务情景，提高英语沟通技能，希望能在以后的商务活动中更自信、更流利、也更准确！
（二）本课程的基本要求
设置本课程具体的目的要求在于使应考者较为全面地了解商务活动必须的沟通技巧，如初次见面的问候，电话用语，旅行的安排，商务谈判，商务会议，销售等；通过口头和书面的训练，如角色扮演，商务信件的写作练习等，提高应考者的语言使用技能，为今后的商务活动打下坚实的语言基础和思维基础。
二、课程内容与考核目标
第一单元会面
考核知识点
在商务交往中和对方进行交谈的技能和技巧，包括会见、问候、提出问题、了解对方的国家和国籍、以及建立良好的关系。
第二单元信件，传真和备忘录
考核知识点
1. 书写商务信件和信封
2．商务信件的常用缩略语
3. 备忘录的书写格式
4. 传真的书写格式
第三单元通电话
考核知识点
1.电话用语
2.记录电话留言
3.表达请求他人做事
4.表达主动提议为某人做事
5.表达请求许可
第四单元总结，笔记，报告
考核知识点
1.总结的写法
2.结合总结的写法，撰写报告，包括：概括报告的内容，摘记谈话或讨论的内容，
作记录的注意事项
3.标点符号的应用
第五单元一起工作
考核知识点
1.谈论在哪里工作
2.表示同意或不同意
3.介绍公司的活动，组织机构和历史
第六单元国际贸易
考核知识点
1.询价及询价信的写法
2.答复询价及答复询价信的写法
3.下订单
4.常用的国际贸易术语
第七单元货币贸易
考核知识点
1.资金流动的基本情况
2.填写发票
3.用信用证付款的方式
4.向不支付的客户催款
第八单元处理问题
考核知识点
1.发生问题后的处理，如：运送的问题，售后服务的问题
2.表达抱怨和歉意
第九单元访问者和旅行者
考核知识点
1.商务会面用语
2.通过电话、信件或现场预定酒店及航班等
3.介绍自己所在的城市
4.安排接待客人用餐及社交谈话
5.组织会议
第十单元市场营销
1．市场调查以及市场营销的原则
2．英文的广告
3．营销的基本方法如促销和广告等
关于命题考试的要求
1. 本课程考试采用书面考试的形式，考试时间150分钟，满分100分。其中：
I Business Terminology (10 points in all, 1 point for each)
Translate the following Chinese/English business terms into English/Chinese.
翻译术语（英译中或者中译英）10题，每题1分
主要考察应试者对基本商务知识的掌握
II Business Knowledge and Vocabulary (15 points in all, 1 point for each)
Answer or complete the sentence by choosing ONE best answer from the four choices given.
多项选择题15题，每题4个选项，选最准确的一个，每题1分
主要考察应试者对商务词汇、常用商务信件缩略语的掌握。
III Business Communication (12 points in all, 1 point for each)
Complete the following sentences or dialogs with the most appropriate word or phrase that are listed on the box.
情景对话（给出选项，主要突出功能，比如第一次见面，打电话，提供帮助，请求帮助，商务谈判等）12题每题1分（12）
主要考察应试者在商务情景中，各种沟通技巧的运用。
IV Reading Comprehension (38 points in all, 2 points for each)
Reading the following passages, and choice the right answer for each question.
阅读理解5篇, 其中2篇长篇阅读理解，每篇5题，3篇快速阅读，每篇3题，共19题每题2分（38）
主要考察应试者对日常的商务文章的理解能力。
V Translation (10 points in all, 2 points for each)
Translate the following English sentences into Chinese.
翻译英译中5题每题2分（10）
主要考察应试者对长句的理解。
VI Situational Writing (15 points in all)
Write a business letter on the given information. You should write about 100 words
情景写作1篇15分
主要考察应试者商务信件的写作能力。
Part I 商务术语（Business Terminology）由10个术语组成，5个中文的翻译成英文，5个英文翻译成中文，如：cash flow: 资金流动资金流动: cash flow
Part II 词汇（Vocabulary）由15题组成，每题4个选项，选择最正确的一个，如：
1.On a business envelope the abbreviations c/o, Attn, and P.O.B. mean ________.
A.in care of/ To be attended by/ Post Office Box
https://www.360docs.net/doc/6b4200120.html,e to / Pay attention to / Post Office Box
https://www.360docs.net/doc/6b4200120.html,pare / to the attention of / Post Office Box
D.in care of / for the attention of / Post Office Box
2. If someone smiles while you’re explaining something, this means he/she is ____________.
A. satisfied
B. not sincere
C. not listening
D. sarcastic
Part III 商务交流（Business Communication）由1-2篇小对话组成，在给出的12个选项中，选择正确的填到文中的空白处，如：
A.take the responsibility for it
B.May I help you?
C.quantity
D.attach 2% spare parts
E.In last carton
F.leave him a message
G.received the shipment
H.defective percentage
I.May I know who is calling?
J.I’ll contact you again.
K.may I know whom I’m talking to
L.Of course
Anna: Good morning, JA’s Computer World. ____________1（_______）_____?
Peter: I want to talk to your sales manager, Mr. Chen, please.
Anna: Sorry, he’s not in now. ___________2（________）_____?
Peter: This is Peter Jackson from Frank and Brothers. Do you know when he’ll be back?
Anna: Sorry, he didn’t leave the word. Do you want to _________3 （_______）_____?
Peter: Yes, but _________4 （______）_____?
Anna: This is Anna, the secretary of Mr. Chen.
Peter: Maybe you can help me. I ________5 （_____）_____ of order No. 001 last week. We found some cartons are broken and some parts are damaged. So, the ___6 （______）______ is not enough now.
Anna: Do you know the _________7 (______)_________?
Peter: About 2%.
Anna: Normally, we ________8 (_______)______ with the shipment. You can use them as the replacement for the defective parts.
Peter: Where did you put the spare parts?
Anna: _____9 (____)_____.
Peter: OK, I’ll try to find them. If the defective qua ntity is over 2%, can you send us some more quantity as the replacement immediately?
Anna: ________10 (____)_____. We offer one year warranty. If you find any quality problem within this period, just tell us. We’ll ___________11 (________)______.
Peter: OK, thanks for your help. If there is any problem, ________12 (______)______
Part IV 阅读理解（Reading Comprehension）由2篇200词左右的文章，每篇5题，及3篇100词以内的快速阅读文章组成，每篇3题。内容主要包括商务活动中的理论部分，如市场营销，商务谈判等，还包括商务活动中的广告，公告，文化冲突等。如：
Read the classified ad below:
1.At what sort of place does this gardener want to work?
A. A private residence.
B. A hospital.
C. A factory.
D.An office building.
2.How much does this gardener charge?
A.About $ 7.00 per hour.
B.Not decided yet.
C.Less than $ 7.00 per hour.
D.$ 7.00 per hour or more.
3.When can the gardener be contacted?
A.any time.
B.Weekday evenings.
C.Saturdays
D. Weekends.
Part V 翻译（Translation）由5个英文句子组成，要求把这5句话翻译成中文。句子均选自教材中比较长，难以理解的句子。如：You probably think of Hyundai as the maker of world-class, high quality, affordable motor cars.
Part VI 情景写作（Situational Writing）由1篇商务写作构成，给出相应信息，要求应试者写出备忘录，E-mail，传真，询价信，答复询价信，订单，会议记录等，100词左右。如：
●You are organizing a meeting to discuss possible cuts to your department’s budget.
●Write an e-mail to all staff in your department:
a. giving them the date of the meeting
b. explaining why some cuts have to be made
c. saying why it is important for all staff to atten
d.
Write about 100 words.
CONTRACT商务英语谈判合同
CONTRACT Sellers：Golden Sunshine agricultural science and Technology Development Co Ltd. Buyers: New Zealand Zespri International Limited Company. The undersigned Sellers and Buyers have agreed to close the following transaction according to the terms and conditions stipulated below： Commodity：Hongyang kiwi and Hayward Kiwifruit Specifications： Quantity:2500 tonnes Unit Price: Hongyang Kiwi, At US$ 3300/tonne, Hayward Kiwifruit, At US$2000/tonne Total Value:US$7860000 Packing: Small carton packaging, built with fruit nest trays Shipping Mark: At Sellers’ option Insurance: We will go through before shipment to the Chinese People’s Insurance Company insurance procedures ,all products by 10% plus insurance WPA and fresh rain insurance ,insurance costs borne by us. Time of shipment: Ray arrived Port Royal New Zealand time before January 15st ,2015 Port of shipment: Any Port of China
商务英语-商务谈判实例(四)
商务谈判实例(四) 今天Robert的办公室出现了一个生面孔――Kevin Hughes，此人代表美国一家运动产品公司，专程来台湾寻找加工。接洽的加工产品市运动型“磁质石膏护垫”，受伤的运动员包上这种产品上场比赛，即可保护受伤部位，且不妨碍活动。现在，我们就来看看两人的会议现况： R:We found your proposal quite interesting,Mr.Hughes.We'd like to weigh the pros and cons（衡量得失）with you. K:Mr.Robert Liu,we've looked all over Asia for a manufacturer;your company is one of the most suitable. R:If we can settle a number of basic questions,I'm confident in saying that we are the most suitable for your needs. K:I hope so.And what might be the basic questions you have? R:First,do you intend to take a position in（投资于……）our company? K:No,we don't,Mr.Liu.This is just OEM. R:I see.Then,the most important thing is the size of your orders.We'll have to invest a great deal of money in the new production process. K:If you can guarantee continuing quality,we can sign a commitment for75,000pieces a year,for five years. R:At U.S.$1000a piece,we'll make an average return of just4%.That's too great a financial burden for us. K:I'll check the number later,but what do you propose? R:Here's how you can demonstrate commitment to this deal.Make it ten years,increase the unit price,and provide technology transfer.
2018-2019-商务英语谈判实用语句之谈判与合同篇-范文模板 (2页)
2018-2019-商务英语谈判实用语句之谈判与合同篇-范文模板 本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！ == 本文为word格式，下载后可方便编辑和修改！ == 商务英语谈判实用语句之谈判与合同篇 1、Before the formal contract is drawn up we'd like to restate the main points of the agreement. 在正式签约之前，我们要重申一下协议的重点。 2、As some points concerning the contract have not yet been settled negotiation has to be continued before the contract is signed. 由于合同某些问题尚未解决，所以在合同签署前仍需继续协商。 3、There are a few points which I'd like to ring up concerning the contract. 关于合同我想提出几点看法。 4、The seller should try to carry out the contract in time if not the buyer has the right to cancel the contact. 卖方应努力按规定履行合同，否则买方有权撤消合同。 5、No party who has signed the contract has the right to break if. 签署合同的任何一方都无权撕毁合同。 6、Once a contract is signed,it has legal effect. 合同一旦签署即具有法律效力。 7、We can get the contract finalized now. 现在我们可以签订合同了。 8、Have you any questions in regards to the contract? 关于合同你还有什么问题要问吗?
商务英语谈判案例分析[1]1
商务英语谈判课后作业 ——案例分析
商务英语谈判案例分析 Example: Dan smith was a bissiness who works on gymnasium equipment，and it was the first meeting between Robert Liu and him.In just a few minutes of the conversation, Robert Liu felt that this big fellow with a straightforward appearance kept a mind of a cunning rabbit .Known that the guy was skilled in this way ,he took great care in the negotiation. In the first round ,their covercition was as follows: D: I'd like to get the ball rolling by talking about prices. R: Shoot.,I'd be happy to answer any questions you may have. D: Y our products are very good. But I'm a little worried about the prices you're asking. R: Y ou think we about be asking for more?(laughs) D: (chuckles) That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount. R: That seems to be a little high, Mr. Smith. I don't know how we can make a profit with those numbers. D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales――that will slash your costs for making the Exec-U-ciser, right? R: Y es, but it's hard to see how you can place such large orders. How could you turn over so many? (pause) We'd need a guarantee of future business, not just a promise. D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee? R: If you can guarantee that on paper, I think we can discuss this further.But even with volume sales, our coats for the Exec-U-Ciser won't go down much. D: Just what are you proposing? R: We could take a cut on the price. But 25% would slash our profit margin .We suggest a compromise――10%. D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas? R: I don't think I can change it right now. Why don't we talk again tomorrow? D: Sure. I must talk to my office anyway. I hope we can find some common ground on this. NEXT DAY D: Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.
商务英语交际常用口语集合
课题一·商务英语交谈常见的几种情况 1. Greeting message 祝福 Hope you have a good trip back. 祝旅途愉快。 How are you? 你好吗? How is the project going on? 项目进行顺利吗? 2. Initiate a meeting 发起会议 I suggest we have a call tonight at 9:30pm (China Time) with you and Brown. Please let me know if the time is okay for you and Ben. 我建议我们今晚九点半和Brown小聚一下,你和Ben有没有空? I would like to hold a meeting in the afternoon about our development planning for the project A. 今天下午我建议我们就A项目的发展计划开会讨论一下。 We'd like to have the meeting on Thu Oct 30. same time. 十月三十号(周三),老时间,开会。 I want to talk to you over the phone regarding issues about report development and the XXX project. 我想跟你电话讨论下报告进展和XXX项目的情况。 3. Seeking for more information/feedbacks/suggestions 咨询信息/反馈/建议 Shall you have any problem accessing the folders, please let me knows. 如果存取文件有任何问题请和我联系。 Thank you and look forward to having your opinion on the estimation and schedule. 谢谢你,希望能听到更多你对评估和日程计划的建议。 Look forward to your feedbacks and suggestions soon. 期待您的反馈建议! What is your opinion on the schedule and next steps we proposed? 你对计划方面有什么想法?下一步我们应该怎么做? What do you think about this? 这个你怎么想? Feel free to give your comments. 请随意提出您的建议。 Any question, please don't hesitate to let me know. 有任何问题,欢迎和我们联系。 Any question, please let me know. 有任何问题,欢迎和我们联系。 Please contact me if you have any questions. 有任何问题,欢迎和我们联系。Please let me know if you have any question on this. 有任何问题,欢迎和我联系。 Your comments and suggestions are welcome! 欢迎您的评论和建议! Please let me know what you think? 欢迎您的评论和建议! Do you have any idea about this? 对于这个您有什么建议吗? It would be nice if you could provide a bit more information on the user's behavior. 您若是能够就用户行为方面提供更多的信息就太感激了! At your convenience, I would really appreciate you looking into this matter/issue. 如果可以,我希望你能负责这件事情。
商务英语沟通技能系列商务演讲技巧.doc
篇一：(袁长征)商务英语沟通与技巧(教学文本) 《商务英语沟通与技巧》 整体教学活动实施计划 学时 适用专业 任课教师 开封大学 二0一 0 年七月《商务英语沟通与技巧》课程简介 课程的教学目的：本课程的开设的目的是引导学习者在有一定的普通英语的基础上，学习商务英语的语言知识（包括商务词汇、商务惯用表达等）和国际商务基础知识（包括国际贸易、国际市场营销、人力资源管理、国际商务文秘、国际商务文化等）培养其在国际商务背景下，为完成特定的商务任务而运用商务英语进行交际的能力和处理简单国际商务业务的技能。 课程开设的对象：《商务英语》分为 1-3 个级别，课程开始的对象高职高专商务英语专业的学生，《商务英语 1 》还可以作为应用英语、国际商务文秘等专业的基础课程。 课程涵盖的内容：本课程涵盖的内容有三个模块：一是商务英语的专业语言知识，包括商务英语的专业词汇、术语、惯用表达和常用的商务文体；二是基础国际商务知识，包括国际贸易、国际市场营销、人力资源管理、国际商务文秘、国际商务文化等；三是国际能力，即运用商务英语在商务背景下为完成商务任务而进行有效交际的能力。 教学指导理论：本课程所采用的指导理论主要有：1）建构主义—-让学习者在自我探索和实践中掌握知识、提高技能。 2）交际理论：让学习者在比较正式的语用环境中，运用语言为达到某一真实的目的而进行交际，培养交际能力。 教学方法：本课程采用的教学方法有项目教学法、任务教学法、交际教学法、案例教学法等。教学模式：在教学模式上，我们在国内外先进的教学模式基础上探索出一个针对高职高专学生的“ada”（acquiring/applying-displaying -assessing/ amending）商务英语教学模式。acquiring指学生在教师的引导下，通过课堂、活动、调研等，自主学习、“获取”商务英语语言知识、基础商务知识以及基础业务操作技能； applying 指学生以项目小组的形式，在较为真实、自然的商务环境中，为完成特定的商务任务、达到特定的目的，“运用”获得的语言知识、基础商务知识、基本技能，进行具体的操作和实践；displaying 把在公司、企业、市场等商务环境中的实践情况、任务完成结果等用报告或 ppt 的形式在课堂上“展示”；assessing 老师、学生对“展示”进行“评估”；amending 在评估的基础上对项目小组任务完成中不完善的地方进行“修正”。 课程教材：课程使用最新的、原汁原味的自编教材《商务英语沟通与技巧》根据我国高职高专学生和我国现代企业发展的特点，目前，我院正在编写《商务管理概论》教材，计划在 2009 年7 月由北京大学出版社正式出版发行。 课程教师：课程拥有一个专业知识扎实，实践经验丰富，结构合理的“双师型”教学队伍。《商务英语沟通与技巧》教学大纲简介 《商务英语沟通与技巧》是一门以商务技能为主，语言技能为基础的融实践性、交际性为一体的课程。它以大量而真实的语言素材为载体，突出讲授在特定的商务环境中如何运用英语来处理相关的商务问题，并培养学生的商务操作、沟通技能。 本课程的本课程的最终目标是培养学生在一定工作环境中运用语言进行交际的能力。即通过英语听、说、读、写译等基本技能的综合训练，培养学生的国际商务沟通能力.课程双语教学，本课程突出操作，同时讲述商务沟通方面的基本知识、基本方法，获得商务沟通成功的技巧，可能遇到的问题及解决方法。主要内容包括：商务沟通概论、口头交流倾听、非语言沟通、电话沟通、工作面谈和求职面谈、演讲、群体沟通、组织和参加会议、视觉辅助手段、商务
商务英语谈判价格包装等谈判案例
A:为出口公司B:为国外进口公司 场景一：价格谈判 A和B开门走进办公室…… A: please take your seat,--- B:Thank you. A:After anttending our new product launch meeting,you must have a detail idea about our products,---.Now please let me know what kinds of flowers you are interested. (A递给B 一个产品目录册，B迅速地翻阅并作出标记) B:Yes,your flowers are pretty beautiful and leave me a deep impression. (A接过B递回的册子，翻阅) B:And I’d like to get the ball rolling by talking about the price.what prices will you offer for these I’ve marked? A:---,before we quote price please tell me how many flowers you are going to buy. B:for No.10 we’d like to phurchase 1500 units,No.20,1000 units and 1000 units for No.30. A:The usual price for No10 is 25 USD,for No20,35,and No30,50USD.they are all on the trade term of CIF Sydney. B:I t hink it’s unacceptable for us,you know the market has shrinked a lot during the economic ressesion period. A:we understand it,but you know these flowers are good for value.And they are newly cultivated after we tried a lot for genetic transplant.I believe you know the cost we spent. B:yes, I know that,---,it’s because of that ,I hope we can cooperate to open the market.If the price is reasonable, the large volume sales will be easy to reach,and that can remedy your large cost,right? A: (考虑片刻)Considering it’s the first time we do business and long-term cooperation in future, we can cut 1 USD for the price which we usual don’t do . B:1 USD? It makes no difference.we need more.and to be frank,we want the price to be 20,25 and 40 USD for each kind. A:No,no,no,I think you are kidding….---,that’s a big cut ,and it will make us have no returns. B:(表情严肃，犹豫片刻)Then how about 22,30 and 45 USD. A:That’s still leave us a little of margin,but increase 500 hundreds units for each kind,we can make it. B:That’s hard for us,yo u know it is a large size,and we can’t keep them for a long time. A:The season of large demand for flowers is coming,we guarantee the delivery within 1 month, that can be helpful for your quick sale. B:The delivery should be within 1 month, otherwise I cannot place the order. Now let’s reach some middle ground,you allow a 20% discount,I increase the order quantity by 500 hundreds units at that new price. A:20% discount? The policy regulates the maxium discount is within 15% in our company. And if you want to get the discount,the units you ordered have to overpass 2000 for each item. B:2000 units?we can’t take that many.Though you can’t offer us 15% discount,10% is ok.I hope you can accept it.--- A:---,we can grant 8% at most,that’s the best we can do.A nd
商务英语沟通
what time would be convenient for you 你看什么时间比较方便 I'd like to suggest a toast to our cooperation. 我想建议为我们的合作干一杯。 Here is to our next project! 为我们下一个项目干杯！ would you please tell me when you are free 请问你什么时候有空 gald to have the opportunity of visting your ompany and I hope to conclude some business with you。很高兴能有机会拜访贵公司，希望能与你们做成交易。 what I care about is the quality of the goods. 我关心的是货物的质量。 please have a look at those samples. 请给我看一下那些样品。 I'd like to know any business connections abroad. 我想多了解一些你们公司。 I would be happy to supply samples and a price list for you. 我很乐意提供样品和价格单给你。 can I have your price list 你能给我价格单吗 will you give us an indication of prices 你可以给我报一个指示性的价格吗 I am in charge of export business. 我负责出口生意。 I'm thinking of ordering some of your goods. 我正考虑向你们订货。 what about the prices 那价格方面怎么样 Let's call it a deal. 好，成交！ our product is the best seller. 我们的产品最畅销。 our product is really competitive in the word market. 我们的产品在国际市场上很有竞争力。 our products have been sold in a number of areas abroad. 我们的产品行销海外许多地区。 It's our principle in business to honor the contract and keep our promise. "重合同，守信用"是我们经营的原则。 I wish you success in your business transaction. 祝你生意兴隆。 I want to out your product.
商务英语-谈判
商务谈判常用语 在双方谈判的过程中，一定要注意倾听对方的发言，如果对对方的观点表示了解，可以说：I see what you mean. （我明白您的意思。） 如果表示赞成，可以说：That's a good idea. （是个好主意。）或者说：I agree with you. （我赞成。） 如果是有条件地接受，可以用on the condition that这个句型，例如：We accept your proposal, on the condition that you order 20,000 units. （如果您订2万台，我们会接受您的建议。） 在与外商，尤其是欧美国家的商人谈判时，如果有不同意见，最好坦白地提出来而不要拐弯抹角，比如，表示无法赞同对方的意见时，可以说：I don't think that's a good idea. （我不认为那是个好主意。）或者Frankly, we can't agree with your proposal. （坦白地讲，我无法同意您的提案。） 如果是拒绝，可以说：We're not prepared to accept your proposal at this time. （我们这一次不准备接受你们的建议。） 有时，还要讲明拒绝的理由，如To be quite honest, we don't believe this product will sell very well in China. （说老实话，我们不相信这种产品在中国会卖得好。） 谈判期间，由於言语沟通问题，出现误解也是在所难免的：可能是对方误解了你，也可能是你误解了对方。在这两种情况出现後，你可以说：No, I''m afraid you misunderstood me. What I was trying to say was…… （不，恐怕你误解了。我想说的是……）或者说：Oh, I'm sorry, I misunderstood you. Then I go along with you. （哦，对不起，我误解你了。那样的话，我同意你的观点。） 总之不管你说什么，你最终的目的就是要促成一笔生意。即使不成，也要以善意对待对方，也许你以后还有机会，生意不成人情在，你说对吗？ 价格谈判常用句型 商谈价格是买卖之间很重要的一环。商品的价值往往同商品的本质关系密切。当要强调出口商品的品质以使交易达到理想的价格时，我们可以说：This one is very good for 10 US dollars.（这东西绝对值10美元。）或These are slightly higher in price, but their superior quality makes them more valuable than the less expensive ones.（这些货价稍微高了一点，但其优异的品质，使它们比那些便宜的货，更有价值。）在谈到商品价格便宜时，买方切
商务英语写作教学大纲
《商务英语写作》教学大纲 一、课程性质、任务和基本要求 1．课程性质 《商务英语写作》是商务英语专业的专业核心课程，也是文秘、国贸等涉外专业的重要选修课程，旨在培养学生英语五项技能中的英语写作能力。此课程涵盖了商务英语基本写作类型、写作规、写作格式和写作方法，课程容与现实商务生活紧密结合，既提供各种实例，又设计了一体化的实训，训练学生用英语有条理地组织商务信息，起草规得体、条理清晰的商务文书，合理利用商务交流中的礼节和技巧，建立有效的商务沟通。 2．课程任务 开设本课程旨在使学生对商务情景中最常见和最常用的各种应用文的用途及格式有一个总的了解，使其不仅能熟悉商务文体的各种惯用英文表达法，而且能广泛增加有关商务知识，并在模拟及实景中运用这些知识进行商务交际。 3．基本要求： 充分利用教材中的商务材料以及老师所给的案例，并结合所学商务知识，与现实商务活动进行多种形式的联系，提高学生对各种商务写作材料的准确理解和把握。经过反复学习、模仿和套用，掌握商务应用文的书写规律和方法，逐渐学会撰写各类商务应用文，力求语言正确，表达得体，在实际操作中活学活用。 二、学时分配建议 本课程教学总时数为66课时，具体学时分配可参见下表。 学时分配建议表
三、教学目标： 1．课程能力目标： （1）能够根据招聘广告并结合个人实际情况，熟练撰写英语求职信、应聘信、求职追踪信和个人简历等求职类文书 （2）能够运用商务交际中的礼节和技巧，撰写英语邀请函、感信、祝贺信等常见社交类文书 （3）能够规地起草英语启示、通知、备忘录、商务报告、会议纪要等常用公务文书（4）能够比较规地撰写英语名片、简章、商品使用说明书、推销函等主要商务宣传文书 （5）能够正确、得体地处理询盘信、发盘信、还盘信、订单与合同等常规外贸商务函电。 2．课程知识目标 （1）掌握英文求职信、应聘信和个人简历的基本格式和主要容； （2）了解英文书信的基本格式和不同书信类型的写作特点；
我对商务英语专业的认识
商务英语专业导论课程作业 题目：我对商务英语专业的认识年级与班级 姓名与学号 日期与时间
目录（一）内容提要 （二）关键字 （三）内容 一、商务英语的内涵 二、商务英语的特点 三、商务英语的发展现状 四、商务英语的前景 五、商务英语的培养目标（四）结语 （五）参考文献
（一）内容提要 随着我国对外贸易的迅猛发展，国内企业国际化程度迅速提高；与之相适应，培养具备全球化经营能力和具备国际商务英语沟通能力的人才，已被教育部门提上议事日程。截至2009年，教育部已批准7所高校设立商务英语本科专业，有超过700多所院校设立了英语专业商务英语方向。在中国，商务英语证书被各类涉外企业、部门、组织或机构用来作为招收职员时英语能力的证明；同时也是商务工作人员或英语学习者检验、提高自己英语水平的方式；对于即将进入职场的在校学生或已工作的青年来说，它是就业、求职的重要砝码，因此，商务英语证书被称为--商务求职的通行证，本文试从当前商务英语的现状谈谈自己的看法。 （二）关键字 商务英语内涵特点发展现状发展方向培养目标 （三）内容 一．商务英语专业内涵 商务英语的概念有着非常丰富的内涵，很长一段时间以来商务英语实际上被误用了。很多人认为商务英语就是综合英语加一些商务知识和技能，对概念如此理解是不准确的。商务英语包含5个层面：其一是英语培训，这是最基础也是最容易理解的一个层面。大部分院校在这个层面做的都比较好。其二是“特殊商务技能”，这个层面包括商务会议、商务谈判、商务计划、信函、报告的撰写等日常商务应用技能。此外，还要对一些特别的专业词汇进行专门的学习和训练。其三是掌握必要的跨学科知识，包括金融、财政、法学、贸易等等。其四是需要对目的语国家的文化和价值观的认同和提升，包括跟同事、客户、上下级、商务伙伴等等的沟通能力，对对方的国家和相关背景有深刻、全面的了解。其五，是要求具备较高的人文素养。不仅要掌握社会学、心理学等知识，还应具备文学、艺术、历史等文化修养。有了“商务”这层意义，它就不再是一个单纯的英语学习范畴。随着我国吸纳外资大国地位的确立与对外投资的迅猛发展，我国企业国际化程度迅速提高；而与之相协调，培养具备全球化经营能力、适应多国文化与具备国际商务英语沟通能力的人才就被提到日程上来。与TOEFL、GRE、GMAT以及我国目前举行的大学英语四、六级考试不同，商务英语考试特别注重考生运用英语在商务环境中进行交际的能力。因此商务英语证书在全球商业界得到广泛的认可，在中国各涉外经济部门以及在华投资的跨国公司中更是倍受青睐。目前我国已有数百家外资企业把商务英语证书作为衡量应聘人员英语水平的唯一标准。随着外资企业的不断增多，越来越多的中国人开始在外企里工作。虽然工作性质，工作场地有所不同，但是他们都会遇到同样的问题，就是如何从事涉外的经济贸易活动，如何在外商经营的企业里占有一席之地。语言差异无疑是这些人所遇到的最大的障碍，在我们熟知的生活英语、学术英语之外，商务英语是现代外资企业中最重要的交流工具。 二．商务英语的特点 英国商务英语专家Nick Bridger曾指出：商务英语包括语言知识、交际技能、专业知识、管理技能和文化意识等核心内容。由此可见，商务英语既有普通英语语言的共同特点，又带有浓浓的“商务“特色。它是建立在普通英语和词汇的基础上，结合特定的商务活动和环境，其所承载的是商务理论和商务实践两方面的信息，因此商务英语在言语使用上有其特有的特征，这也就要求商务英语人员在学习和积累知识时要注重基础英语知识和专业商务英语。
商务英语专业 四级考试大纲及规范
商务英语专业四级考试规范（Specs for the Test for Business English Majors-Band 4） 商务英语专业四级考试项目组 2015-06-19
总则 《商务英语专业四级考试大纲》（以下简称《考试大纲》）参照《高等学校商务英语专业本科教学质量国家标准》（以下简称《商务英语国家标准》）制定。根据《商务英语国家标准》规定的专业培养目标和专业培养规格，遵照科学、客观、有效、可信、可行和公平的教育评价原则，特制定本《考试大纲》。 本《考试大纲》对商务英语专业四级考试的目的、性质和内容等方面做出规定。一、商务英语专业四级考试介绍 （一）考试目的 本考试的目的是评估《商务英语国家标准》在商务英语本科专业教学中的实施效果，科学、公正、客观、有效地考查学生是否达到《商务英语国家标准》所规定的人才培养要求，检验商务英语本科专业的教学质量及教学的有效性，以考试促教学改革和进步，全面衡量本专业学生的知识结构、能力构成及素质。考试成绩可作为学生进行自我评价或为用人单位提供参考数据。 （二）考试性质与范围 本考试属于标准参照性学业考试，考核学生《商务英语国家标准》所规定的听力和阅读理解、书面表达和翻译，以及口头表达能力。 （三）考试对象 商务英语专业本科二年级学生。 （四）考试形式 本考试包括笔试和口试两种形式，均采用机器考试的形式。 （五）考试时间与组织 商务英语专业四级考试于每年12月份举行。本考试由“全国商务英语专业考试委员会”组织有关测试专家命题，考试由高等学校商务英语专业四、八级考试委员会办公室负责具体实施。 （六）试卷构成 1. 笔试 笔试由听力理解、阅读与写作、商务知识与翻译三个部分组成。考试总分为100分。各部分考试内容、题型和所占分值如下表所示：
商务英语谈判剧本
《商务英语谈判》实训场景 甲方（A-BUYER）: 刘云（A-Candy），贺小娟（A-Mariah） 乙方（B-SELLER）: 岳志平（B-Zoe），黄真真(B–Miss.H) （Introduction） A-Candy: How do you do. B-Zoe: How do you do. A-Candy:On behalf of Luoyang Reisen Electronic Co.Ltd, I’m very glad to see you here. Since we are not familiar, shall we just go round the table, making sure we know each other. Mariah, why don’t you start. A-Mariah:OK, nice to meet you. This is our Purchasing Manager, Candy. I’m the assistant, Mariah. I will be in charge of preparing our negotiation and arrange the routine work. B-H:Nice to meet you too. This is our Sales Manager, Zoe. I’m the assistant, H. Welcome to our head office. A-Candy/Mariah: Thank you. B-Zoe: Before we start, would you like something to drink? A-Candy: That would be nice, just tea please. Thank you. （At the office, small talk） A-Candy: Well, how is business in your sector? B-Zoe: Not too bad, we have got a lot of work to do for the new budget in this year. And we’ve seen a obvious rise in sale. A-Candy: Un, sounds good. B-H: Is this your first time to America, Candy? A-Candy: No, this is my second time to come here. I am very impressed on this city. B-H: I am very glad to hear that. I hope you have a good time these days. What about you, Mariah? A-Mariah: This is my first visit. I am so happy to have the opportunity to visit this beautiful city. I like it very much. B-Zoe: I hope you like this beautiful city. I wish to thank you for coming here .Shall we start? ALL: Yes! (The beginning of the negotiation) A-Candy: Here we go. I think everyone has got the agenda. Today, we have a lot to discuss. We mainly talk about three points: the price, payment method, and delivery. Would you like to talk about price firstly, He? A-Mariah: Yes, I’d like to, this is our first cooperation. we know you are the leading company of office furniture in the USA, and have been in this line for many years. So we are happy and previledged to have this chance to cooperate with you. However, from your letter of Oct. 1st, we know that your quotation is too high for us to accept. I hope you can give us some reduction. B-Zoe:I am afraid it is quite hard for us to reduce. The price of our product is reasonable and our design is unique . B-H: Besides, our products enjoy a good reputation in the world. A-Candy:I know, but I still wish you to make a concession in the price .we can not accept your offer unless the price is reduced by 5% off?