第七章 组织结构设计1

1
部门化原则
1
职能部门化
PRESIDENT
VICE PRESIDENT Production
VICE PRESIDENT Marketing
VICE PRESIDENT Finance
President
Vice President Vice President Vice President
Production
Vice President Air--Conditioner
Product
Product
Product
Sale
Sale
Sale
Account
Account
Account
President
Vice President Washing Machine
Vice President Refrigerator
Vice President Air--Conditioner
Product
Product
Product
Sale
Sale
Sale
Account
Account
Account
Product Departmentalization
President
Vice President Washing Machine
Manager Government
Accounts
+Customer’s needs and problems can be met by specialists - Duplication of functions
-Limited view of organizational goals
4
部门化原则
-Poor communication across functional areas -Limited view of organizational goals
2
部门化原则
来自百度文库
2
职能部门化 产品部门化
President
Vice President Washing Machine
Vice President Refrigerator
S步te骤p 22 D部e门pa化rt-
mentalization
二、组织结构设计过程
Step 1 Work specialization
Step 2
Departmentalization
Step 4
步Hu骤ma4n 人re员so配ur备ce
equipment
Step 3
Define chain of organization
- Duplication of functions
3
部门化原则
3
职能部门化
Director of Sales
产品部门化 顾客部门化
Manager,
Manager,
Retail Accounts Retail Accounts
Manager, Retail Accounts
Director of Sales
章
组
第二节 组织结构类型
织
结
构
设
计
第一节 组织结构设计过程
The process of Organizational design 一、组织的概念
组织是为了达到某些特定目标经 由分工与合作及不同层次的权力和 责任制度，而构成的人的集合。
二、组织结构设计过程
S步te骤p 11 岗W位o设rk 计
specialization
Marketing
Finance
Functional Departmentalization
总经理
生产部门
营销部门
财务部门
物质采购 生产计划 工艺、设备 质量管理
市场研究 营销计划 广告与销售 用户服务
财务计 预算
成本会计 综合会计
President
Vice President Vice President Vice President
Manager Retail
Accounts
Manager Wholesale Accounts
Manager Government
Accounts
Customer Departmentalization
Director of Sales
Manager Retail
Accounts
Manager Wholesale Accounts
第三篇 组织职能
组织的概念
组织
分
力不
目 标
+
工 与 协 作
+
与同 责层
任次
制的
度权
组织工作
是根据一个组织的目标，将实 现组织目标所必须进行的各项活动和 工作加以分类和归并，设计出合理的 组织结构，配备相应人员，分工授权 并进行协调的过程。
组织结构设计 组织权力配置
第 第一节 组织结构设计过程 七
Vice President Europe
President
Vice President Vice President
Production
Marketing
Vice President Finance
Vice President North America
Vice President Asia
Vice President Europe
Geographic Departmentalization
5
部门化原则
5
职能部门化 产品部门化 顾客部门化 地区部门化 程序部门化
4
职能部门化 产品部门化 顾客部门化 地区部门化
President
Vice President Vice President Production Marketing
Vice President Finance
Vice President North America
Vice President Latin America
Production
Marketing
Finance
+Efficiencies from putting together similar specialties and people with common skills, knowledge, and orientations +Coordination within functional area and In-depth specialization
Vice President Refrigerator
Vice President Air--Conditioner
Product
Product
Product
Sale
Sale
Sale
Account
Account
Account
+ Managers can become experts in their industry