苹果公司成功之路英文ppt
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What
makes BIG BUSINESS
Given Apple Inc. as an example
BRAND HISTORY
Founding and incorporation
Success with MacintDosehcline, restructuring, aRceqtuirsnittionpsrofitasbuilcitcyess with mobile devices
1984.1
Apple launched the Macintosh, the first personal computer to be sold without a programming language at all.
1997.2
Jobs was back to Apple and then acted as the interim CEO
Hunger arouses customer’s desire to buy
High price ,High quality
Keep improving the user experience
Being unique, Standing tall
Creating demand
Take different routes
People don’t know what they want. —— Steve Jobs
Innovation is the driving force of the company.
ห้องสมุดไป่ตู้
.
Hunger Marketing
2007
iPhone was launched and make a hit
2011.10
Apple announced that Jobs had died
Post-Jobs era （2011- ）
Ranking 15 in Fortune 500 companies most valuable firms in the world for three years. the world's largest information technology company by revenue
1976.4
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne to develop and sell personal computers.
1985.9
Jobs resigned from Apple and founded NeXT Inc.
makes BIG BUSINESS
Given Apple Inc. as an example
BRAND HISTORY
Founding and incorporation
Success with MacintDosehcline, restructuring, aRceqtuirsnittionpsrofitasbuilcitcyess with mobile devices
1984.1
Apple launched the Macintosh, the first personal computer to be sold without a programming language at all.
1997.2
Jobs was back to Apple and then acted as the interim CEO
Hunger arouses customer’s desire to buy
High price ,High quality
Keep improving the user experience
Being unique, Standing tall
Creating demand
Take different routes
People don’t know what they want. —— Steve Jobs
Innovation is the driving force of the company.
ห้องสมุดไป่ตู้
.
Hunger Marketing
2007
iPhone was launched and make a hit
2011.10
Apple announced that Jobs had died
Post-Jobs era （2011- ）
Ranking 15 in Fortune 500 companies most valuable firms in the world for three years. the world's largest information technology company by revenue
1976.4
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne to develop and sell personal computers.
1985.9
Jobs resigned from Apple and founded NeXT Inc.