会展英语Chapter 4
合集下载
会展英语Unit_4_Booth_Design_and_Installation
Height Limit
8′(2.44m)
• approximately 3′(0.91m) • 8′(2.44m) • 4′(1.22m) • 4′(1.22m) • 16′(4.88m)
II. Reading
Task 2 Read the text again and mark the following
• • • • • • • name of exhibition exhibition details: date, venue, email, tel., fax, etc. exhibitor information payment method/information deadline description of facilities charge: unit price/rate, quantity, rental days, total amount, surcharge • exhibitor’s signature • date of the signature
I. Lead-in Practice
Task 1 Vocabulary: Look at the pictures. Write out the name of
each booth facility below.
shelf
power strip
folding chair
I. Lead-in Practice
T 3. Booths with canopies should be approved by the ____ Fire Marshall. T 4. All exposed parts of constructed displays must look ____ attractive to adjoining exhibitors. T 5. No logos should be displayed on exposed side walls ____ for booths other than island booths.
会展英语 Unit8 Section IV. Reading
Dialogues Writing Reading
Warm-up
Important Words & Expressions
7. estimation n. a judgment or opinion about someone or something; a calculation of the value, size, amount etc of something 判断, 估计
Mary's final triumph was to see both of her boys go to college. His face was flushed with triumph.
Warm-up
Dialogues
Writing
Reading
Important Words & Expressions
Warm-up
Dialogues
Writing
Reading
“You’re wrong”. You can tell people they are wrong by a look or an intonation or a gesture just as eloquently as you can in words. ◆ If you are wrong, admit it quickly and emphatically. Honesty is the best policy. ◆ Begin in a friendly way. It is an old and true maxim that “a drop of honey catches more flies than a gallon of vinegar.” So with people, if you would win a person to your cause, first convince them that you are their sincere friend. Ask questions in a friendly way,
Warm-up
Important Words & Expressions
7. estimation n. a judgment or opinion about someone or something; a calculation of the value, size, amount etc of something 判断, 估计
Mary's final triumph was to see both of her boys go to college. His face was flushed with triumph.
Warm-up
Dialogues
Writing
Reading
Important Words & Expressions
Warm-up
Dialogues
Writing
Reading
“You’re wrong”. You can tell people they are wrong by a look or an intonation or a gesture just as eloquently as you can in words. ◆ If you are wrong, admit it quickly and emphatically. Honesty is the best policy. ◆ Begin in a friendly way. It is an old and true maxim that “a drop of honey catches more flies than a gallon of vinegar.” So with people, if you would win a person to your cause, first convince them that you are their sincere friend. Ask questions in a friendly way,
会展英语Unit 9 Section IV. Reading
Important Words & Expressions
5. defensive adj. used or intended to protect someone or something against attack; behaving in a way that shows you think someone is criticizing you even if they are not. 防卫的,防备用的,辩护的
Warm-up
Dialogues
Writing
Reading
Reading
Section IV. Extensive Reading The Secret to Effective Written Business Communication
Effective letter writing boils down to knowing why you are writing the letter, understanding your reader’s needs and then clearly writing what you need to say. Every letter should be clear, human, helpful and as friendly as the topic allows. The best letters have a conversational tone and read as if you were talking to your reader. In brief then, discover the Seven-Cs of letter writing.
Warm-up
Dialogues
商务会展英汉互译实训unit 4 Organizations and Company Introduction
5
More Practice
Company Logo
themegallery
Project One 机构名称
Warming-up请辨认以下机构、企业名称的缩写
（1） MOTA ______________摩_托__罗__拉__公__司_(_美__)___________________
（2） SANYO（TSAJ）___三__洋_公__司__(_日_)_________________________
企业名称及其翻译 在翻译“南风化工集团”时，将专名南风用谐音法
译为Nafine。在汉语中南风总是和温暖联系在 一起，而如果采用意译法译为South Wind却没 有此含义。因此南风就不能简单译为South Wind。考虑到南风化工集团生产日常洗涤用品， 而fine不仅和“风”发音比较接近，而且具有细 致、精巧之意。因此把南风译为Nafine比较合 适。
Company Logo
themegallery
Project One 机构名称
企业名称及其翻译
意译法
在能找到合适的英文单词简明地反映出中文含义时，可以 使用意译法，通常可使企业的经营特点一目了然。例如：
American Telephone & Telegraph (New York) 美国电话 电报公司（纽约）
（9） IBM
国际商务机器 ______________________________________________
（10） GE
通用汽车公司 ______________________________________________
Company Logo
themegallery
Project One 机构名称
《会展情景英语》Unit4展会邀请
6.We’ll contact you as soon as possible. 我们会尽快与你联系。
Industrial Tips 行业小贴士
mass email邮件群发：e-marketing的一种 形式，现通常认为属于SPAM 或junk mails 垃圾邮件。
ales promotion :通常指促销活动，会展业指 “招展工作”，另有acquisition work的表达法， 主要指招徕潜在的企业公司以及行业协会等 参加展览会进行展示，相对应于“招商”，表 示邀请和组织观众。
Situational Dialogues
情景对话
Dialogue 2
Ms. Zhang, an assistant of an exhibition, is giving attendance information to Mr. Smith on the phone. Z=Ms. Zhang S =Mr. Smith
3
Warm-up
4
Situational Dialogues
5
Industrial Tips
6
Useful Sentences
7
Practical Exercises
Learning Objectives
学习目标
After completing this unit, you will be able to: ※ know how to invite people to your exhibition ※ know the importance of inviting people to your exhibition ※ know how to ask for information about the exhibition &
Industrial Tips 行业小贴士
mass email邮件群发：e-marketing的一种 形式，现通常认为属于SPAM 或junk mails 垃圾邮件。
ales promotion :通常指促销活动，会展业指 “招展工作”，另有acquisition work的表达法， 主要指招徕潜在的企业公司以及行业协会等 参加展览会进行展示，相对应于“招商”，表 示邀请和组织观众。
Situational Dialogues
情景对话
Dialogue 2
Ms. Zhang, an assistant of an exhibition, is giving attendance information to Mr. Smith on the phone. Z=Ms. Zhang S =Mr. Smith
3
Warm-up
4
Situational Dialogues
5
Industrial Tips
6
Useful Sentences
7
Practical Exercises
Learning Objectives
学习目标
After completing this unit, you will be able to: ※ know how to invite people to your exhibition ※ know the importance of inviting people to your exhibition ※ know how to ask for information about the exhibition &
会展英语实务教材 Part 4 Receiving Clients
Tour Guide Practice
Task 1 Receiving Customers at a Booth
(1) g (2) d (3) f (4) h (5) b (6) e (7) c (8) a
Practical English for Exhibition and Trade Fair
Warm-up
2. Pair work Share with your partner your experience of receiving clients at a fair or in an office. You may cover the following aspects.
sales representative 销售代表 a regular customer 常客 lot n. 一批货 latest adj. 最新的 leisure suit 休闲装 style n. 款式 shrink v.缩水 wrinkle v. 起皱 pattern n. 图案 impressive adj. 令人印象深刻的 mutual adj.互相的，共同的 luxury adj. 奢华的 assess v. 评估 perceive v. 认为，理解 non-verbal adj. 非语言的
maintain a sound relationship with your customer? (4) How do you usually entertain your customer?
Practical English for Exhibition and Trade Fair
Taห้องสมุดไป่ตู้k 1 Receiving Customers at a Booth
Task 1 Receiving Clients Task 2 Socializing with Clients
Task 1 Receiving Customers at a Booth
(1) g (2) d (3) f (4) h (5) b (6) e (7) c (8) a
Practical English for Exhibition and Trade Fair
Warm-up
2. Pair work Share with your partner your experience of receiving clients at a fair or in an office. You may cover the following aspects.
sales representative 销售代表 a regular customer 常客 lot n. 一批货 latest adj. 最新的 leisure suit 休闲装 style n. 款式 shrink v.缩水 wrinkle v. 起皱 pattern n. 图案 impressive adj. 令人印象深刻的 mutual adj.互相的，共同的 luxury adj. 奢华的 assess v. 评估 perceive v. 认为，理解 non-verbal adj. 非语言的
maintain a sound relationship with your customer? (4) How do you usually entertain your customer?
Practical English for Exhibition and Trade Fair
Taห้องสมุดไป่ตู้k 1 Receiving Customers at a Booth
Task 1 Receiving Clients Task 2 Socializing with Clients
Unit4 Convention(会议)《会展英语》
7. Well, personally, I am keen on Sichuan food. 呃，我个人喜欢四川菜。
8. Sichuan food is yummy, but a little hot. 四川菜很美味，但有点辣。
More Useful Sentences for Speaking:
人包括……
4. … I will check it. 我要核实一下。 5. extra charge 额外的费用 6. … range from … to … 范围从……到…… 7. a dining room that can accommodate 60 people
一个可以容纳60人的餐厅 8. be capable of 可以……的，有能力的
Section One: Lead in
When planning and preparing an international convention, these items are always necessary: ➢ get a clear understanding of the purpose of the meeting ➢ set the meeting budget ➢ select your date and location ➢ set up a project timeline with specific tasks
6. We need a big meeting hall and a dining room that can accommodate 60 people. 我们需要一个大的会议厅和一个可以容纳60人的餐厅。
7. We also need a toastmaster capable of speaking English and Chinese. 我们需要一个能讲中英文的会议主持人。
第四章 Media Publicity 《会展英语》PPT课件
abbr.中小企业（small and medium enterprises）
high-profile adj.高调的；备受瞩目的；知名度高的
proactive
adj.前摄的；有前瞻性的；先发制人的
Project 4
Media Publicity
Vocabularies
oracle bone Chinese character inscription pictograph harmony harmonious instrument melody connotation
【译】来自世界207个国家和地区的10 500多名运动员汇聚在2016年里约 奥运会上，在全世界的媒体记者、奥运迷和游客前同台竞技。
Project 4
Media Publicity
Example Analysis
7.As a service-based industrial city，Brussels also has expertise in brewing some of the finest beers including more than 450 varieties of beers， especially fruit beer Kriek （made from cherries）. In Brussels，beer is served in all restaurants，cafes and bars.
Project 4
Media Publicity
How to draft news releases ?
After reading the texts, please discuss, How to attract people to participate in your exhibition? What is people’s basic interest in your exhibition? Why does the consulting company choose to make its culture with the characters of Chinese culture? What’s the consulting company’s product?
会展英语翻译
Chapter1 Dialogue 1 inviting a regular customerM: Good morning, this is ABC Company, Martin speaking. May I help you?M：早上好，ABC公司的马丁在接电话，我能为您效劳吗？L: Good morning, Mr. Martin. This is Li Fang from the Guangzhou Trade Fair. I haven’t seen you for ages! How has your company been going?L：早上好，马丁先生。
这是来自广州交易会的李芳。
我好久没见你了！你的公司如何？M: Pretty well. We’re planning to expand our busin ess.M：很好。
我们计划扩大我们的业务。
L: Fine. I’m calling to invite you to attend the 103rd China Import & Export Commodities Fair on April 15th, 2008.L：好。
我打电话是想邀请您参加于2008年4月15日举行的第一百零三届中国进出口商品交易会。
M: We accept with pleasure. We would like to present our new products there.M：我们很乐意接受。
我们想在那里介绍我们的新产品。
L: You are warmly welcome. I’m going to send you the schedule, application form. Charges and details of certain other services provided during the period of the trade fair.L：热烈欢迎您。
李红英会展英语chapter3Section IV. Reading
Warm-up Dialogues Writing Reading
2. Try to steer clear of being close to bathrooms. While that’s a heavily traveled path, attendees have a higher priority on that pathway than stopping at your booth. 3. Avoid a position close to high-tech exhibits that incorporate heavy use of motion, electronics, or video screens. While you may get residual traffic from such a booth, yours may unfortunately pale in comparison to the sheer noise and color of the other one. ◆ The space you’ll need Booths tend to be mapped out in multiples of ten feet, beginning with a ten-foot-by- ten-foot square. If you’ve got a major demonstration planned in your exhibit, will feature
Warting
Reading
— A comfortable area to sit and meet, take down information, answer extended questions, or write up an order ◆ What should you bring﹖ In the confines of a booth, be prepared for just about any situation that pops up so that you, or a designate, don’t have to fetch an item, taking away valuable time from being in front of customers and making sales. Be prepared to make a handy repair or stave off a headache. To handle any situation that may arise, have on hand such necessities as packing tape, scissors, a stapler and staples, a staple remover, an office contact list, shipping labels and instructions, rubber bands, a disposable camera, glass cleaner, paper towels, breath mints, pain reliever, facial tissues, Band-Aids, and a sewing kit.
2. Try to steer clear of being close to bathrooms. While that’s a heavily traveled path, attendees have a higher priority on that pathway than stopping at your booth. 3. Avoid a position close to high-tech exhibits that incorporate heavy use of motion, electronics, or video screens. While you may get residual traffic from such a booth, yours may unfortunately pale in comparison to the sheer noise and color of the other one. ◆ The space you’ll need Booths tend to be mapped out in multiples of ten feet, beginning with a ten-foot-by- ten-foot square. If you’ve got a major demonstration planned in your exhibit, will feature
Warting
Reading
— A comfortable area to sit and meet, take down information, answer extended questions, or write up an order ◆ What should you bring﹖ In the confines of a booth, be prepared for just about any situation that pops up so that you, or a designate, don’t have to fetch an item, taking away valuable time from being in front of customers and making sales. Be prepared to make a handy repair or stave off a headache. To handle any situation that may arise, have on hand such necessities as packing tape, scissors, a stapler and staples, a staple remover, an office contact list, shipping labels and instructions, rubber bands, a disposable camera, glass cleaner, paper towels, breath mints, pain reliever, facial tissues, Band-Aids, and a sewing kit.
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Warm-up
Dialogues
Writing
Reading
• A: This way, please. After registration, you can begin your visit. (After a few minutes) • A: OK. Here is the Visitor’s Guide, Hall Layout and Exhibitor List. • B: Oh, very good. Can you just briefly tell me what the Guangzhou International Automobile Exhibition is all about﹖ • A: Well. The Guangzhou International Automobile Exhibition is actually described as a significant annual automotive event that is well recognized both nationally and internationally. 6 It is pretty popular with the media as well as the public. 7
Attending the Exhibition
Chapter 4
Warm-up Situational Dialogues Practical Writing
Extensive Reading
Section I. Warm-up
Here are the procedures for exhibitors to attend the exhibition, but not in the correct order. Listen to the tape and then re-number the sentences correctly from 1 to 6. • a. ( 4 ) offer enterprise information and exhibition information • b. ( 3 ) pay the location deposit • c. ( 6 ) participate in the exhibition • d. ( 1 ) submit an application for the exhibition • e. ( 2 ) confirm the area and position of the exhibition • f. ( 5 ) pay the relevant expenses for the exhibition
Warm-up
Dialogues
Writing
Reading
First, you should put forward an application for the exhibition. You can get the application form from your local chamber of commerce or the official website of the fair. Then submit the application form to the local chamber of commerce or on line, neither too early nor too late. Of course, if you are a foreign enterprise, don’t forget to apply for a Visa. And then wait for the staff to verify the validity of the information you have submitted. Second, according to your requirements, reserve a booth and confirm the area and position of the exhibition when your application form is accepted. Then you have to pay a deposit for your booth. Third, give the information of your enterprise and exhibition to the sponsor. Fourth, apply for drawings, the use of electricity, etc. and rent modification items, so you can display your goods. Then pay the relevant expenses for the exhibition. This means that you are ready to participate in the exhibition.
Warm-up
Dialogues
Writing
Reading
• B: It’s great! So visitors can see samples of what there is to buy. 2 • A: Yes. You can sit down to have a business talk with the sellers in the booth and buy anything you like. • B: What if 3 I just want to get to know the exhibitors and their products﹖ • A: You can search them at the SCAN Exhibitors + Exhibits Search. 4 There are 7 SCAN spots on the First Floor and 5 SCAN spots on the Fourth Floor. • B: Oh, that’s very convenient. • A: Here is the layout of the Exhibition Hall and the catalogue.
Warm-up
Dialogues
Writing
Reading
Dialogue 1. At Pazhou Complex
Jane Huang (A), a receptionist of The Canton Fair at the Pazhou Complex, is introducing the Canton Fair, and something about the SCAN Exhibitors+Exhibits Search, to Steven Bright (B). • A: Good morning, sir. Welcome to the Canton Fair Pazhou Complex. 1 • B: Good morning, Miss. What a large crowd • A: Yes. The Canton Fair has been held twice a year in Spring and Autumn since the spring of 1957. Many visitors come to the fair every year. Last session we had
Warm-up
Dialogues
Writing
Reading
• B: Wonderful. Where is the ceramics area﹖ • A: In Hall 21.2, 22.2, 23.2, 24.2 on the First Floor. Just go that way. (Pointing) • B: Thanks a lot. • A: That’s all right. If you need any other help, please tell us. We hope you will enjoy yourself here. • B: Thank you for your help. • A: My pleasure.
Warm-up
Dialogues
Writing
Reading
Dialogue 2. At the Automobile Exhibition
Richard Green (B), a foreign businessman, is visiting Guangzhou International Automobile Exhibition. He wants to learn the details of the exhibition from Jane Huang (A). • A: Good morning. Welcome to Guangzhou International Automobile Exhibition. • B: Good morning. I have registered as a trade visitor at . 5 This is my visitor’s card. Where is the Trade Visitors Reception, please﹖
Warm-up Dialogues Writing Reading
Tape scripts
If your company wants to attend an exhibition, such as China Import and Export Fair, also called Canton Fair, what should you do? Just tell the sponsor that you want to attend the exhibition and then pay the money? No, of course not. Actually there are a lot of procedures. Before you apply to attend the exhibition, you should be clear about the export turnover of your company, main products, the quality of the products, features of your products, market and so on. Now let me tell you how to attend the exhibition.