chapter six Introducing Exhibits 《会展英语》课件
展览的英文及例句
展览的英文及例句展览的英文及例句英语是按照分布面积而言最流行的语言，但母语者数量是世界第三，仅次于汉语、西班牙语。
它是学习最广泛的'第二语言，是近60个主权国家的官方语言或官方语言之一。
下面是店铺为大家收集的展览的英文及例句，欢迎阅读，希望大家能够喜欢。
展览的英文：put on displayexhibitexhibitionshow参考例句：Open exhibition开放展览Group exhibition联合展览Let's take a look round the exhibition.咱们看看展览吧。
The exhibition exhibits articles made by children in school 展览会展出了小学生的制作品。
The exhibition runs until December.这次展览将会持续到12月。
A new art show that delights and amazes.令人愉快和惊叹的新艺术展览。
It exhibits the museum’s collection of whistler engravings 这个展览会展出了博物馆收藏的惠斯勒的雕刻。
This is a picture I had exhibited at an exhibition of works by amateur artists.这张画是我在业余画家作品展中展览过的。
The flower show was judged by the local MP.花卉展览由当地的下议院议员担任评判。
This groundbreaking exhibition is also the closing gala of the China-ItalyFriendship Year.这次展览也是中国意大利年的闭幕之作。
put是什么意思：v. 放，置，使处于；表达，说明put a crimp into妨碍|束缚Put on the screw施加压力strike [ put on ] a pose of装出...面貌[样子]display是什么意思：v. 陈列，展出；表现，显露n. 陈列品，展览品；显示，表现A display device in which display images are generated on a display space by raster graphics一种显示装置按光栅图形原理在其显示空间内产生显示图象。
《会展英语》课件
Exhibition English will incrementally draw from multiple disciplines, including art, history, culture, science, and technology, to present complex ideas and stories in a comprehensive and coherent man
Be Prepared - Have all materials ready before the exhibition starts
Time Conscientiousness - Some cultures value functionality, while others are more flexible about time
Discussing and agreeing on the layout design with international clients using English
会展英语1-1
Section one: Lead in
In a increasingly digital age, exhibitions are the only media where buyers, sellers and products physically come together---a potent force for business with the following characteristics: Highly targeted Flexible A two-way communication process Neutral sales environment both for buyer and sellers A three–dimensional media Fast market penetration Most cost-effective means of exploring and entering new export market
w: That ‘s why we never give up any chance to
Dialogue 1
days at the fairs than we might otherwise achieve in months. S: Yes, I can see the exhibition industry in China is becoming more mature than ever before. I hope you do a lot of business here. W: Thank you and the same to you.
Dialogue 1
S: You are right ,I’ve sensed a boom in the exhibition industry in China in recent years.Does your company participate in the Kuming Import &Export Commodities Fair every year? W: Yes,I don’t see a good rason not to.Trade fair is one of the most effective mediums for establishing and maintaining customer relations. S: That’s right, Trade fairs involve a two-way communication process, Exhibitions can give and seek information. Most importantly, business is conducted face to face—the most persuasive form of selling, and of building customer relationships.
《会展情景英语》Unit5参加展会
Attending the Exhibition
参加展会
无忧PPT整理发布
Content
1
Learning Objectives
2
Knowledge linking
3
Warm-up
4
Situational Dialogues
5
Industrial Tips
6
Useful Sentences
无忧PPT整理发布
H: Good morning, Sir. R: Good morning, Miss. What a large crowd! H: Yes, The Beijing International Automotive Exhibition is an auto
show held biennially in Being, China since 1990. It is now one of top three auto shows in the world, including those held in Frankfurt and Detroit. China is currently the largest and fastest growing auto market in the world. During the last session we had more than 800,000 visitors. We expect an increase number of visitors this year. R: You call them visitors, but they are really sellers and buyers. H: Yes. I agree with you. If you like, you can discuss business with the variousvendors at their display booths.
会展英语——精选推荐
会展英语第⼀部分会展简介about MICE第⼀节会展的定义和分类Definition and Classification of MICE⼀．会议的分类⼆．展览的分类第⼆节会展中⼼常见的组织结构和职位Organization Chart and Position of Convention and Exhibition Center ⼀．会展中⼼常见的组织结构Organization Chart of a Convention and Exhibition Center⼆．会展中⼼常见职位Position of a Convention and Exhibition Center第⼆部分展览及其服务Exhibition and Service第⼀章招展Exhibition Invitation第⼀节展会招展函的主要内容及样板Main Contents and Sample of the Exhibition Invitation Letter⼀．招展函的主要内容Main Contents of the Exhibition Invitation Letter⼆．招展函样板Exhibition Invitation Letter Samples1.展会介绍2.以往展会回顾3.本届展会的特⾊和创新之处4.展会招商和宣传推⼴计划-1---传统展会5.展会招商和宣传推⼴计划-2—传统展会6.参展办法7.其他信息第⼆节参展信息⼿册的主要内容及样板Main Contents and Samples of the Exhibitor Manual⼀．参展信息⼿册的主要内容Main Contents of the Exhibitor Manual⼆．参展信息⼿册样板Exhibitor Manual Samples(⼀)前⾔1样板1—侧重性前⾔2. 样板2—⼀般性前⾔(⼆) 展览场地基本情况1. 展馆交通图样板2. 展馆及展区平⾯图3. 展览场地的技术参数展馆的⽔电供应情况等(三)展会的基本信息(四)展会规则1. 有关证件的使⽤和管理规定Regulation of Badge Usage and Issue2. 消防及安全条例Fire and safety Regulation3. 展品安全及其保险（Exhibit Security and Insurance）4. 展出规定Stand Operation5. 展台清洁Stand Cleaning6.展馆损坏及赔偿Ｈall Damage & Penalty7.知识产权Intellectual Properey Rights8.不可抗⼒Force Majeure(五)展位搭建指南（六）展品运输指南（七）旅游指南（⼋）相关表格1. VIP客户邀请申请表2. invitation Tickets Application Form 参观券申请表3．Exhibitor Passport Application form 参展商通⾏证申请表4. 境外⼈员邀请函5. Contractors information 承包商资料录⼊表6. Exhibit Detail 展品资料7. Invitation Letter for Visa Application 申请签证邀请函第三节报名与预订展位Application and Booth Reservation⼀．受理参展商报名与预订操作流程Flow-chart of Handling with Application and Booth Reservations⼆．受理国内客商出国参展，观战申请⼀般流程Flow-Chart of Handing with Application for Outbound Exhibitions 三．受理展位预订需特别留意的要素Key Factors in Booth Reservation Record四．展位预订表样本Samples of Booth Reservation Form1.展会承办商向展馆预订展位2.参展商向展会组织⽅预订展位3.参展商通过展会组织⽅预订客房4.展位租⾦标准（样板）五．展位预订确认书Letter of Confirmation六．常见的展位类型Booth Types1光地展位Raw Space/Bare Space2.摊位Booth七．展会设备收费价格表样板Service Rate Chart Samples1.展台⽤⽔,电，⽓价⽬表Price for Water Supply, Electricity and Compressed Air2.电器及通讯设备租⽤Additional Equipment Rental3.道具租赁价⽬表Rental for Furniture4.花租赁价⽬表Rental for Flowers and Plants⼋，经典对话Classical Workplace Dialogue九．常⽤句型Useful Drills第⼆章布展Exhibition Installation第⼀节报关Customs Declaration⼀．展览会备案Exhibition Reporting and Registering⼆．⼀般展品出⼊境通关流程Flow-Chart for General Exhibits to get Through the Customs1.国外展品⼊境通关流程图2.国外展品出境通关流程图3.国外展品出⼊境报关⼿续流程图三．常⽤报关单证Frequently Used Documentation for Customs Declaration1.国外展品进出境所需报关单证2.国内展品出⼊境报关的主要单证四．常⽤报关单证样板Documentation Samples1,出⼝货物报关单样板2.展品报关清册样板3.暂准展览报关清单样本4.进⼝展览品报关清单样板5.代理报关委托书样板6.原产地证明书样板五．展品进⼝报关常见形式Common Methods of Import Declaration1.ATA形式2.保税形式3.再出⼝形式4.进⼝形式第⼆节展品运输与保险Exhibits Transportation and Insurance⼀．展品运输Exhibits Transportation1.展品运输流程图⼆，展品运输指南样板Sample of Transportation Guidelines1.指定承运商的联系⽅式Official Freight Forwarder2.货运途径Shipping Routing3.收获⼈信息Consignee4.运输时间安排表Shipping Deadline5.所需交付的⽂件Required Documentation6.唛头和包装要求Case Marking and Pacing Requirement7.服务及收费标准Services and Rates for Handing8.保险Insurance9.其他说明Others三．代理运输合同Transportation Agreement第三节展台搭建拆卸Booth Construction and Dismantling⼀，展台搭建的原则Principles for Booth Construction⼆，展台承建与租赁服务Construction and Rental Services1.标准摊位装修表格样板2.Standard Package Stand Configuration 标准展台基本设施3.标准摊位装修表格样板4.特殊装修申请表样板三．展台搭建与拆卸须知Instruction for Booth Construction and Dismantling1.标准展台Standard Booth2.光地展台Raw Space3.两曾式展台设计Double-Deck Booth Design4.展馆室内吊点Hanging Points5.⾮⼤会指定搭建商登记流程Registration Procedure for Non-Official Standfitting Contractors6.展馆管理费⽤Hall Management Fee7.施⼯押⾦Construction Deposit8.加班费⽤Overtime Charge9.展台清洁Stand Cleaning10.电⼒供应Electricity Supply11.预订额外设施Additional Facilities实⽤职业英语会展英语主编：胡志勇Unit1.Historical Development of ExhibitionsUnit2.Value of ExhibitionUnit3 Regional Development of ExhibitionUnit4 International and National Exhibition Organization会展英语Unit 1 Trade ShowTextA How to Organize a Trade Show?TextB How to Organize a Trade Show Display?Unit 2 Exhibition PlanningTextA A Guide to Successful Exhibition Planning in ChinaTextB The 20th China Harbin International Economic and Trade FairUnit 3 Booth DesignText A Exhibition Booth DesignText B how to Create an Exhibit Booth for ImpactUnit 4 Propaganda and ServicesText A Propaganda and Services of the Target CustomersText B Services of the Target CustomersUnit 5 Shanghai World ExpoText A Another Coming-of-age Party for Brand ChinaText B Exibition Registration ProcedureUnit 6 Canton FairText A Canton Fair Sends Multiple Signals on Promoting China's Double-Stable Policy to Ensure Forign Trade Continued to RecoverText B Canton FairUnit 7 Shanghai Auto ExpoText A The 13th Intermational Automobile and Manufacturing Technology Exhibition Strikes High Profile Pose Next Spring Text B How to Organize an ExhibitionUnit 8 Exhibition Industry Development in ChinaText A China Has Become the Focus of World Attenion Exhibition Big CountryText B Third Shanghai Intermational Sofware and Applied Products Exhibition 2009Unit 9 Exhibition ServicesText A Exhibitor Service KitText B Hotel Reservation FormUnit 10 Cninese Exhibition IndustryText A Brief Report on the Chinese Exhibition IndustryText B Exhibitor Identification Form and Free Entry in Exhibits Preview/Virtual Booth Appendix:Exhibition Term会展英语Chapter 1 展会性质确定Confirmation of the Exhibition Character Unit 1 综合会展Comprehensive ExhibitionUnit 2 专业会展Professional ExhibitionChapter 2 展会流程介绍Introduction of the Exhibition Procedure Unit 1 展会时间Exhibition TimeUnit 2 展间交通Exhibition TrafficUnit 3 展见会议Exhibition MeetingChapter 3 展会合同签订Signing Exhibition ContractUnit 1 权⼒义务Rights and ObligationsUnit 2 付款⽅式PaymentChapter 4 展会效果确定Confirmation of the Exhibition Impression Unit 1 普效展厅General Exhibition HallUnit 2 特效展厅Special Exhibition HallChapter 6 地接⼯作介绍Reception Work IntroductionUnit 1 定点集合Setting the Time of AssemblingUnit 2 预定航班Making a Flight ReservationUnit 3 准时接机Meeting at the Airport on TimeUnit 4 地接交通Local TrafficUnit 5 ⼊住酒店Checking into a HotelUnit 6 安排旅游Arranging a TravelUnit 7 展前布置Making Arrangements before an ExhibitionUnit 8 展品运输Exhibit ShippingChapter 7 展品⼊场介绍Introduction of Exhibition Opening Entrance Unit 1 开闭管时间Opening and Closing Time Unit 2 通道指引Route DirectionUnit 3 登记指引Register DirectionChapter 8 展厅介绍Exhibition Hall IntroductionUnit 1 功能展厅Functional Exhibition HallUnit 2 国家展厅National Exhibition Hall。
会展英语中英对照集锦
会展英语中英对照集锦行业展中英文对照：各类展会名称中英文对照：1、国际科技产业博览会International exposition of industry of science and technology2、国际体育用品博览会International Sporting Goods Fair3、国际环保技术与装备及绿色建材展览会International environmental protection technology and equipment and building materials exhibition4、南美地区中美高科技与经济发展研讨会South America Sino-US high-tech and Economic Development Symposium5.、英国伯明翰春季国际贸易博览会Bermingham Spring International Trade Fair6、美国中国贸易展览会The United States of America China Trade Exhibition7、澳大利亚奥兰治皇家国际农业展Australia orange Royal International Agriculture Exhibition8、河北省第十九届对外经贸洽谈会展览The nineteenth Hebei Province Foreign Trade Fair Exhibition9、第七届河北省国际医疗器械展The seventh Hebei International Medical Equipment Fair10、日本东京国际礼品博览会Tokyo International Gift Fair11、德国法兰克福秋季消费品展览Germany Frankfurt autumn exhibition of consumer goods12、中东（迪拜）国际秋季商品交易会The Middle East ( Dubai) International Autumn Trade Fair13、美国无线通讯展The United States of America Wireless Communications Exhibition14、德国科隆线缆、宽带及卫星技术博览会Germany Cologne cable, broadband and Satellite Technology Fair15、阿尔及利亚国际工程机械展览会Algeria International Construction Machinery Exhibition16、德国科隆五金展International Hardware Fair Cologne17、英国伯明翰春季消费品博览会Spring fair Birmingham18、中国国际钓鱼用品贸易展览会CHINAFISH19、国际汽车展览会Auto China20、中国国际摄艺术影展China International photographic Art21、米兰家具展Italy Milan Furniture Exhibition22、米兰国际玻璃展览会Milan International Glass Exhibition23、米兰国际医药化工展览会Milan International Pharmaceutical Industry Exhibition24、米兰国际照明、新能源、电气及楼宇自动化展览会Milan international lighting, new energy, electrical and Building Automation Exhibition25、米兰国际光学、眼光和眼镜展览会Milan International Exhibition glasses, vision and optical26、米兰博览会The Milan Exposition27、米兰舒适家居展Milan comfortable home furnishing Fair28、米兰国际厨具展Milan International Kitchen show29、米兰服装展会Milan fashion show30、米兰国际太阳能及光伏展Milan international solar energy and Photovoltaic Exhibition31、米兰国际皮具及箱包展览会Milan international leather goods and luggage.32、米兰灯饰展Milan Lighting Fair33、米兰国际太阳能展Milan International Solar Energy Exhibition34、米兰国际摩托车及滑板车博览会Milan International Trade Fair for motorcycles and scooters35、米兰双轮车展Milan International Trade Fair for motorcycles and scooters36、德国柏林水果蔬菜展览会FRUIT LOGISTICA37、慕尼黑国际晚礼服、婚礼服与宴会礼服博览会ABC SALON38、国际化工、环保和生化技术展览会ACHEMA39、国际通用航空贸易博览会AERO40、业余无线电设备展览会INTERRADIO41、荷兰鹿特丹国际性艺术展览会Art Rotterdam42、荷兰哈登堡技术工业部门展览会TIV Hardenberg43、芬兰乌得勒房地产展览会SECOND HOME INTERNATIONAL44、荷兰阿培尔顿石材展NATUURSTEEN45、荷兰乌得勒支浴室设计展览会National Bathroom Design Show / Baden in Holland46、荷兰摩托车用品及配件展览会MOTORbeurs Utrecht47、荷兰阿姆斯特丹高尔夫展览会（AG）。
《会展情景英语》Unit3展会营销
5
Industrial Tips
6
Useful Sentences
7
Practical Exercises
Learning Objectives
学习目标
After completing this unit, you will be able to: ※ know the promotion campaign. ※ master basic marketing strategies ※ grasp some useful words , phrases & key sentences
J=Mr.Jordan, W=Mr.Wu
W: Good morning. What can I do for you? J: Yes. My name is Jordan. I’m from an Agricultural Products
Company in Beijing. I would like to know something about advertising in your center. W: I’m pleased to be at your service. What would you like to know, sir? J: Could you please give me a brief introduction about what type of advertising you are offering? W: Sure. We offer exhibitors an opportunity to advertise their products and gain exposure to attendees by placing a poster banner at the entrance to the exhibition. J: Do you offer per show advertising or annual advertising? W: Both. For per show advertising, locations are available at our lobby entrance. You may place your company’s name list your products and your booth number to invite attendees to visit you inside.
chapter six (2)
Section III Situational Dialogues
• Suggestion:
• This part is to show how to
receive regular customers and how to introduce exhibits to
potential customers. In this part,
• Here are important considerations to help you choose your giveaway. • Does the item complement your company and product image? • Do the giveaways you want to purchase match your budget? • Are you able to easily imprint your key contact information and message on the trade show promotional item? • Will you be able to get your shipment in time for the event? • Is your giveaway unique and different from others you’ve seen? • Is the item something YOU would like to have?
• With increased booth traffic, you will have the opportunity to meet and pre-qualify more prospects. And with a greater prospect pool, you will likely yield a greater number of viable leads and new customers. • According to Incomm Center for Trade Show Research and Sales Training, event attendees are 52% more likely to stop by your exhibit if you have appealing promotional items to give them.
会展英语翻译（合集）
会展英语翻译（合集）第一篇：会展英语翻译Chapter1 Dialogue 1inviting a regular customer M: Good morning, this is ABC Company, Martin speaking.May I help you? M：早上好，ABC公司的马丁在接电话，我能为您效劳吗？L: Good morning, Mr.Martin.This is Li Fang from the Guangzhou Trade Fair.I haven’t seen you for ages!How has your company been going?L：早上好，马丁先生。
这是来自广州交易会的李芳。
我好久没见你了！你的公司如何？M: Pretty well.We’re planning to expand our business.M：很好。
我们计划扩大我们的业务。
L: Fine.I’m calling to invite you to attend the 103rd China Import & Export Commodities Fair on April 15th, 2008.L：好。
我打电话是想邀请您参加于2008年4月15日举行的第一百零三届中国进出口商品交易会。
M: We accept with pleasure.We would like to present our new products there.M：我们很乐意接受。
我们想在那里介绍我们的新产品。
L: You are warmly welcome.I’m going to send you the schedule, application form.Charges and details of certain other services provided during the period of the trade fair.L：热烈欢迎您。
会展英语课程标准
《会展英语》课程标准一、适用对象高等职业教育商务英语专业、涉外旅游专业的学生。
二、课程性质该课程通过介绍会展专业中所需的专用英语词汇、术语、句型等语言材料及文化背景知识，帮助学生掌握会展基本知识、熟悉会展流程、了解会展主要业务工作内容，熟悉掌握会展相关词汇及表达，培养学生成为熟悉会展基本业务流程的外语人才。
三、课程标准的设计思路宏观上，本课程标准的设计思路是以企业和行业需求为导向，培养学生的应用能力和职业能力。
课程标准总体设计以“学生”为中心，以“实践”为核心。
中观设计思路，本课程标准确定会展这个职业活动的典型工作过程，然后将其活动体系中的典型工作任务按照“主办方”和“参展商”两个不同的角色加以搜集、整理、归纳和整合，导出全部职业行动领域，再由行动领域导出学习领域，并通过适合教学的学习情境使其具体化，同时融入适度的相关理论知识，最后转化为适合于高职学生的教学内容。
它以真实的工作任务以及会展的工作过程为依据，按照展前、展中、展后的工作流程，分不同的及角色（主办方和参展商）来序化教学内容。
每一个模块都有相对应的具体工作（学习）任务，并结合英语知识学习和应用能力培养设计教学环节。
同时，每一个模块都有其职业能力和语言能力的培养目标。
微观课堂设计将会展英语课程分为十个项目，每一个项目都从会展的实际需求开始，制定具体的任务（项目），讲解具体的操作过程；在操作前知道学生了解适度够用的专业理论知识、概念和原理。
每个项目的教学过程为：案例呈现、项目分析、任务设置、讨论实施（学生分组或独立完成任务）、评估反思。
通过教、学、做的结合，学生从了解为何做、做什么直到掌握怎么做，其应用能力得到了培养。
四、课程目标（一）总体目标通过本课程的学习，使学生了解并熟悉会展活动中所涉及的会展行业知识和商务英语知识及相关技能，通过大量校内会展模拟机参加各类校外展会实践，培养学生的专业能力、方法能力及社会能力，综合提高学生的行动能力，培养学生的综合职业素质，为以后的职业生涯奠定基础。
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Exercises
• I. Match the words on the left with their meanings on the right.
赠品 潜在客户 促销品 观众 展台
prospect ay sales performance
潜在客户群 销售业绩 预算
choose your giveaway.
Section III Situational Dialogues
• Suggestion:
• This part is to show how to receive regular customers and how to introduce exhibits to potential customers. In this part, it is suggested that the students be divided into groups of two
decrease -- and you enhance potential for greater sales performance.
• ( F ) Giveaways can increase booth traffic by 40%. • ( F ) Interest-grabbers in the form of promotional items can
burn time is 12 kg / 3hrs; flame height is 11cm; package choices are the 50 pack or 100 pack. Different colors are available. • Mr. Green: I’d like to bring up the topic of packaging. Please state your opinion about packaging. • Miss Li: All right, as you know, packaging has a close bearing on sales. We hope that the new packaging will please our clients.
• Here are important considerations to help you choose your giveaway.
• Does the item complement your company and product image?
• Do the giveaways you want to purchase match your budget? • Are you able to easily imprint your key contact information
• Whether you choose items such as imprinted tote bags, USB drives, promotional mugs, or ice scrapers, make sure your giveaways reflect your company image and have relevance to your prospect.
and message on the trade show promotional item? • Will you be able to get your shipment in time for the event? • Is your giveaway unique and different from others you’ve
seen?
• Is the item something YOU would like to have?
• Reading points:
• This part is to show how to enhance the results of a promotional trade show item. What should be noticed here is how to select appropriate giveaways according to the requirements of a company.
Possible answer: Oral introduction to the sample; using PPT; specific video programs; product instructions; publicity brochures.
• As a result, awareness and interest in your exhibit and product line increase -- and you enhance potential for greater sales performance. So, what kind of promotional products are most effective?
3. Make sure your giveaways reflect your company image and have relevance to your prospect. 确保你的赠品象征企业形象并与你的企业前景相关.
4. Are you able to easily imprint your key contact information and message on the trade show promotional item? 你是否把你企业的主要联系方式和信息简单地打印在你的参观赠品上?
• Miss Li: They’re packed in strong cardboard boxes. How do you prefer the goods to be dispatched, by rail or by sea?
• Miss Li: Are you interested in our products? What can I do for you? • Mr. Green: This is really nice! (Pointing) • Miss Li: This is our newly developed product. Would you like to see it? • Mr. Green: Yes, please. • Miss Li: Compared to the previous model, the quality is much better. The
• Mr. Green: Yes, it also affects the reputation of the products. How are the candles packed? I’m afraid the cardboard boxes are not strong enough for ocean transportation.
NOTES
1. With increased booth traffic, you will have the opportunity to meet and pre-qualify more prospects. 随着对展台的参观量增加, 企业就有更多机会结识并预计更多潜在客户.
2. As a result, awareness and interest in your exhibit and product line increase -- and you enhance potential for greater sales performance. 结果, 观众对企业的参展和产品种类的兴趣增加, 企业为了增加销售业绩, 也强化了潜在客户.
attendee display booth promotional item
II. Decide whether the following statements are true or false based on the text.
• ( F) Awareness and interest in your exhibit and product line
Chapter Six Introducing Exhibits
Learning Points
• I. Focus Reading: Enhance Results with a Trade
Show Promotional Item
• II. Situational Dialogues
• Dialogue A: Recommending New Products • Dialogue B: Introducing Handicrafts
• "The secret to getting the most visibility from the dollars you spend on promotional items is to choose gifts that people will want to use once they return to their homes and offices," said Jonathan E. Edelman of . A free catalog of the company's 750,000 items is available on request.
help draw more people to your display booth.
• ( T ) Whether you choose items, make sure your giveaways
have relevance to your prospect.
• ( F ) There are seven important considerations to help you
• III. Practical Writing: Product Instruction • IV. Extended Reading