BEC中级真题第三辑TEST4
READING 1 hour 剑桥 BEC 真题集中级 第三辑 Test 4PART ONEQuestions 1-7• Look at the statements below and the advice given by fourmarket experts to aholiday company on the opposite page.• Which expert ’s advice (A, B, C or D ) does each statement (1-7) refer to?• For each statement (1-7), mark one letter (A, B, C or D ) onyour Answer Sheet.• You will need to use some of these letters more than once.1 SunTours runs a risk by selling similar holidays tocustomers in different income brackets.2 It is worth offering holidays at a discount to increase thenumber of bookings.3 SunTours needs to reflect on its marketing methods if itwants to boost repeat custom.4 It would be a good idea to sell holidays to locationswhich other promoters have ignored.5 SunTours has been disadvantaged by its approach in the past.6 In certain locations, SunTours may be able to negotiate morefavourable contracts.7 There is an alternative to discount holidays that would bemore satisfactory forSunT ours’ customers.Four market experts offer advice to Sun Tours, themiddle-market tour operatorARobert WorthMarketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents’commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights. The company could also increase profits by selling more specialised holidays here in Britain, perhaps by offering breaks at historic sites and coastal destinations.B Steven WorrelWhether it’s worth discounting surplus holidays is an arguable point, as it not only cuts into profits, but also results in budget-conscious holidaymakers being put next to SunT ours’more affluent customers, thus damaging the brand. lt may seem attractive at first because of tight margins, but SunTours should think twice before taking up this option. Currently, SunTours is planning to sell higher-margin holidays to previously ‘un marketed’ destinations for which demand is greater than supply. It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms. The firm should go ahead with this policy.C Ursula CapalboGood risk management and higher sales can guarantee higher profits. Although SunTours has always been averse to planning, the company would in fact benefit from a risk model that forecasts the impact of discounting on cash flow and profitability l throughout the year. SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time. Diversification can increase rather than spread risk, so caution is needed as the company enters regions where facilities for tourists are not yet fully developed. Targeting customers nearing retirement age, whose disposable income and leisuretime are increasing, would be ideal.D Gillian WilmotSunTours knows that good relationships with customers is the key to success in the travel business. With this in mind, the company should consider that brochure mailings, unlike electronic communications, can attract customers and maximise year-round opportunity. They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers. Selling holidays at a reduced price is definitely not a sensible option. A better choice would be value-added promotions which can improve profitability and build on SunTours customers' desire for high-quality service.PART TWOQuestions 8-12• Read the article below about the importance of human resource(HR) management.• Choose the best sentence from the opposite page to fill each of the gaps.• For each gap (8-12), mark one letter (A-G ) on your Answer Sheet. • Do not use any letter more than once.• There is an example at the beginning, (0).Human resourcemamagementIt is nearly a century since the car manufacturer Henry Ford sai d, ‘You can destroy my factories and offices, but give me my people and I will build the business right back up again.’(0) G But a few business theorists are beginning to argue that managing people wellcan add more to the bottom line than anything else.Mike Manzotti, a leading American author in this area, has strong views about the growing importance of human resources intoday ’s business world.(8) . A company withhigh staff commitment, for example,has an asset that its rivals findhard to copy. Research in Britain wouldappear to support this notion. Arecent business school survey intothe performance of eightmultinationals found that peoplemanagement could be the mostdecisive factor in a company ’sperformance.Another study indicated the same thing in medium-sized manufacturing firms. (9) . After all, how can an organisation evaluate the commitment of its staff?For this reason, the researcherGeorge Hessenberg argues that a scientific approach is needed. He feels that when HR professionals suggest changing anorganisation ’scompensation structure orbeing more selective in recruiting, they are asking for things that require resources.(10) .Some new approaches areemerging that attempt to do justthat, including the scheme devisedby consultants Couze jordan. Thescheme, which covers communication,recruitment, and use of resources,predicts that significantimprovements in these areasachieve an increase in shareholdervalue of up to 30 per cent.Another programme, launchedbyjames Lesten an independenthuman resources expert, approachesthe problem from a perspectivethat is designed to appeal to awide range of managers.(11) . Both, heargues, involve appropriatedecisions being made about theallocation of resources within aparticular budget.Lester ’s expertise enableshim to carry out anorganisational audit for hisclients to identify which areas ofHR are in most need of improvement.This is because there is no pointin businesses spending largeamounts without knowing if theinvestment is worthwhile.(12) . Lester ’sadvice, however, is forcompanies to think twice beforehiring people, since it isvital they assess whether they are getting value for money.Example: 0 A B C D E F GA But the findings are inconclusive because of thedifficulty of collecting reliable evidence.B He argues that the role of a skilled, motivated andflexible workforce has become more significant as traditional sources of competitive advantage diminish.C For example, a common mistake is to spend a fortune onrecruitment to cover up for deficiencies in training.D However, most leading experts in the field believe thatthere is sufficient evidence to support this model of workplace dynamics.E He compares the positive use of human resources toeffective fund management, as this is something that senior executives can relate to.F He believes, however, that the only way they willgain approval for these potentially expensive initiatives is to have some data that demonstrates positive financial benefits.G In the light of this statement, it is odd that peoplemanagement has taken so many years to move up the agenda.PART THREEQuestions 13-18·Read the article below about common problems affecting mergers, and thequestions on the opposite page.· For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.Achieving a successfulmergerHowever attractive the figures may look on paper, in the long run the success or failure of a merger depends on the human factor. When the agreement has been signed and the accountants have departed, the real problems may only just be beginning. lf there is a culture clash between the two companies in the way their people work, then all the efforts of the financiers and lawyers to strike a deal may have been in vain.According to Chris Bolton of KS Management Consultants, 70% of mergers fail to live up to their promise of shareholder value, not through any failure in economic terms but because the integration of people is unsuccessful. Corporates, he explains, concentrate theirefforts before a merger on legal, technical and financial matters. They employ a range of experts to obtain the most favourable contract possible. But even atway to avoid this is to work with focus groups to see how employees view the existing culture of their organisation. Inone example, where two global organisations in the food sector were planning to merge, focus groups discovered that the companies displayed very different profiles. One was sales-focused, knew exactly what it wanted to achieve and pushed initiatives through. The other got involved in lengthy discussions, trying out options methodically and making contingency plans. The first responded quickly to changes inthe marketplace; the second took longer, but the option it eventually chose was usually the correct one. Neither company’s approach would have worked for the other.The answer is not to adopt one company’s approach, or even totry to incorporate every aspect of boththese early stages, people issues must be taken into consideration. The strengths and weaknesses of both organisations should be assessed and, if it is a merger of equals, then careful thought should be given to which personnel, from which side, should take on the key roles.This was the issue in 2001 when the proposed merger between two pharmaceutical companies promised to create one of the largest players in the industry. For both companies the merger was intended to reverse falling market share and shareholder value. However, although the companie s’ skill bases were compatible, the chief executives of the two companies could not agree which of them was to head up the new organisation. This illustrates the need to compromise if a merger is to take place.But even in mergers that do go ahead, there can be culture clashes. One organisations, but to create atotally new culture. This meanstaking the best from both sidesand making a new organization thateveryone can accept. Or almosteveryone. Inevitably there will bethose who cannot adapt to adifferent culture. Research intothe impact of mergers has foundthat companies with differingmanagement styles are the onesthat need to work hardest atcreating a new culture.Another tool that can help toget the right cultural mix isintercultural analysis. Thisinvolves carrying out researchthat looks at the culture of acompany and the business cultureof the country in which it isbased. It identifies how people,money and time are managed in acompany, and investigates thebusiness customs of the countryand how its politics, economicsand history impact on the waybusiness is done.13 According to the text, mergers can encounter problems whenA contracts are signed too quickly.B experts cannot predictaccurate figures. C conflictingattitudes cannot be resolved. Dstaff are opposed to the terms ofthe deal.14 According to Chris Bolton, what do manyorganisations do in preparation for a merger?A ensure their interests are representedB give reassurances to shareholdersC consider the effect of a merger on employeesD analyse the varying strengths of their staff15 The proposed merger of two pharmaceutical groups failedbecauseA major shareholders were opposed.B there was a fall in the demand for their products.C there were problems combining their areas of expertise.D an issue of personal rivalry could not be resolved.16 According to the text, focus groups can help companies toA develop new initiatives.B adopt contingency plans.C be decisive and react rapidly.D evaluate how well matched they are.17 Creating a new culture in a newly mergedorganisation means thatA management styles become more flexible.B there is more chance of the merger working.C staff will find it more difficult to adapt to the changes.D successful elements of the original organisations are lost.18 According to the text, interculturalanalysis will showA what kind of benefits a merger can lead to.B how the national context affects the way a company is run.C how long it will take for a company culture to develop.D what changes companies should make before a merger takesplace.PART FOURQuestions 19-33•Read the article below about a bank with areputation for excellence.• Choose the best word to fill each gap from A, B, C or D onthe opposite page.• For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.•There is an example at thebeginning, (0).The bank withideasWith several hundred years of history behind it, the APL Bank has few problems in (0) B businesses that it is a reputable and secure (19) of a range of banking services. Now, it is demonstrating to business customers that it is flexible and responsive enough to (20) their changing needs in the 21st century.Based in London, APL offers banking services to businesses throughout the UK via its branch (21) . Most customer service provision is (22) out by personal account managers based in local branches, together with (23) staff at companyheadquarters.An important (24) for APL has been to make it easy for customers to (25) ............ business with the bank. They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the‘account contact' and (26) with the customer duringthe manager’s (27) . In addition, for those who want (28) to their bank at any time of day or night there is now a 24-hourphone-based service.In order to remain competitive and build customer loyalty, thebank guarantees to turn around urgent loan (29) within 24hours. This focus on the customer has also been a driving (30) in APL’s recruitment and development policy. For example, newlyinducted staff (31) a ‘custo mer service review' to findout what it is like to be on the other side of the desk, asking toborrow money.Together, these (32) in banking have achievedexcellent results. The customer (33) is growing fast,and last year the bank gained 36,000 new business accounts.1ABCD giver 2 AB reachC meetD assist 2 A system B web C grid D network 2 A taken B C D put2 A aid B C D backing 2 A B CD scheme 2 A do B run C make D have 2 A copes B C D deals2 AB C D retirement 2 A access B C D opening 2 AB CD orders 3 A power B C force D pressure 3 A take B go C set D put up3 ABC D modernisations 33A sourceB baseC centreD foundationPART FIVE Questions 34-45• Read the text below about expenses claims.• In most of the lines (34-45) there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.• If a line is correct, write CORRECT on your Answer Sheet.• If there is an extra word in the line, write the extra word in CAPITAL LETTERSOVERDealing With Expenses吉林工商学院教案(首页)0 Most companies use forms or spreadsheets to process travel and entertainment0 expenses claims. As a result, it can be difficult to control over spending across the34 organisation, and unfortunately when data often needs to beprocessed again and entered35 into the firm’s other such accounting systems. One solution is an automatedexpenses36 management system. But if there are various measures you can implement to make37 your existing procedures more efficient. Firstly, tryensure that all expenses claims are38 independently been authorised. Who approves seniorm anagers’ claims, forexample?39 Don’t waste time for reviewing all expenses claims; only look in detail at a sample,but40egularlyupdatethefirm’sexpensespo|icy,andquerywithallclaimsthatfallout sideit.You41 should also avoid duplicating effort; if line managerscheck expenses, there is little point42 in the accounts department are doing so. You could tryto cut down on cash advances and43 corporate credit cards; making staff to use their own credit cards encourages them44 to submit claims on time. It is also a good idea to identifyand remind staff who do not45 submit or approve claims promptly. Finally, aim to recharge every expenses tocustomers where your business model allows.WRITING 45 minutesPART ONE• Your department needs to employ some temporary staff.• Write an email to the Human Resources Manager:• saying how many staff you need and giving the date you want them to start• explaining why you need them• stating what skills they should have.PART TWO• You are the manager of Arvon Industrial Park and you have just received the letter below from FNT Ltd, a potential customer.• Look at the information below, on which you have already made some handwrittenn example of service offeredArvon IndustrialParkUnits between 1000 m 2 and3000 m 2Short or long-term rental contractsCompetitive pricesContactArvonIP@ for further informationExplain benefits of long-term rental吉林工商学院教案(首页)LISTENING 40 minutes (including10 minutes’ transfer time)PART ONEQuestions 1-12• You will hear three telephone conversations or messages.• Write one or two words or a number in the numbered spaces on the notes or forms below.• After you have listened once, replay each recording.Conversation One(Questions 1-4)• Look at the note below.• You will hear a woman discussing production problems with her boss..MEETINGNOTESCost of (1) have increased.Some of our (2) have sighed exclusive contracts with suppliers.No time to discuss problems at (3) meeting.Product quality problems due to lack of suitably trained (4)Conversation Two(Questions 1-4)• Look at the notes below.•You will hear a woman phoning her company’s legal department about employment contracts.Phone Message for SimonSmithEmma Paynton has a query about contracts for new(5) ........................................................ .She needs t o know the maximum length allowed for a(6) .............................................................. .. .Also. if(7) ..........................................................isrequired, can she include it in the hourly rate?Could you check a contract from a new(8) .................................................... ?Conversation Three(Questions 9-12)• Look at the notes below.•You will hear two colleagues discussing what to include in their company’snewsletter.NEXT MONTH'SNEWSLETTERWhat to include:Decision to introduce (9) forall staff.Positive feedback on the new models shown at (10)las t month.Board are coming to final decision on the (11) of G and Q.N.B. Need to reassure staff that no (12) will be necessary.PART TWOQuestions 13-22Section One(Questions 13-17)• You will hear five short recordings.•For each recording, decide what opinion the speaker has about the company they work for.• Write one letter (A-H) next to the number of the recording.• Do not use any letter more than once.• After you have listened once, replay the recordings.13 A The after-sales service is poor.B The company brochure should be updated.14 C More money should beinvested in research and development.15D Employment contracts should be standardised.16 E A member of staff should be dismissed.F Some new trainees should be recruited.17G The company insurance provision is not sufficient.H Product delivery agreements need to beclearer.Section Two(Questions 18-22)• You will hear another five recordings.• For each recording, decide what the speaker is trying to do.• Write one letter (A-H) next to the number of the recording.• Do not use any letter more than once.• After you have listened once, replay the recordings.18 A to place a repeat orderB to query aninvoice19 C to accept a quotationD to confirm an appointment20E to enquire about a change21 F to ask for a refundG to book a conference venue22H to arrange a demonstrationPART ThreeQuestions 23-30•You will hear an insurance salesman, Dan, talking to a friend, Helen, about the appraisal interview he has just had.• For each question (23-30), mark one letter (A, B or C) for the correct answer.• After you have listened once, replay the recording.23 What does Dan say about his appraisal interview?A He learned more from it than he had expected.B His line manager now understands him better than before.C He got a clearer idea of his future direction in the company.24 Dan took a step down to his present job because heA found management too difficult.B wanted to spend less time at work.C missed the contact with customers.25 What reaction from other people to his change of job does he mention?A Some employees from his previous company moved with him.B His present colleagues are suspicious of his motives.C Some people assume that he wants to change jobs again.26 According to Dan, one of his strengths is hisA knowledge of insurance.B computer skills.C ability to memorise details.27 According to Dan, a disadvantage of working with customers is having toA stay patient with people who are slow to make decisions.B seem friendly towards people that he doesn’t like.C make complex policies easy to understand.28 Dan’s line manager has agreed to change Dan’sA work base.B basic salary.C working hours.29 Dan’s idea for developing sales is toA allow sales reps to visit any part of the country.B reward customers for giving leads to new business.C increase the amount of advertising.30 In Dan’s opinion, his line manager is good atA motivating her staff.B managing her time.C listening to her staff.You now have 10 minutes to transfer your answers to your Answer Sheet.SPEAKING 14minutesSAMPLE SPEAKING TASKSPARTONEIn this part, the interlocutor asks questions to each ofthe candidates in turn. You have to give information aboutyourself and express personal opinions. PART TWOIn this part of the test, you are asked to give a short talk on e business topic. You haveto choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A: What is important when . . . ?Aiming to keep good staff• Promotion opportunities• Salaries••B: What is important when…?Organising a conference• Conference speakers• Facilities at conference centre••C: What is important when . . . ?Producing amarketing plan• Identifying target customers• Setting a budget••PARTTHREEIn this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic.For two candidates吉林工商学院教案(首页)Sales Managers ConferenceYour company is organising a conference for the sales managers working in its offices around the world. You have been asked to help plan the conference.Discuss the situation together, and decide:• what information you will need to send to the sales managers before the conference• what activities you could organise to help people to get to know each other better.For threecandidatesSales Managers ConferenceYour company is organising a conference for the sales managers working in its ofiices around the world. You have been asked to help plan the conference.Discuss the situation together, and decide:• what information you will need to send to the sales managers before the conference• what activities you could organise to help people to get to know each other better• whether to invite a guest speaker to give a talk.Follow-on questions• Do you think a company benefits from holding conferences for its employees? (Why? / Why not?)• Do you think you would enjoy going to a conference? (Why? / Why not?)• How important is location to the success of a conference? (Why? / Why not?)• Could it be a problem if several managers in a company are away at conferences at the same time? (Why? /Why not?)• Should a company stop sending staff to conferences if it is having financialdifficulties? (Why? / Why not?)•Apart from having conferences, what other ways can companies encourage teamwork among their employees? (Why?)KEYTest 4 ReadingPart11B 2A 3D 4B 5C 6B 7DPart28B 9A 10F 11E 12C Part3剑桥BEC 真题集中级第三辑Test 41 3 C14 A15 D16 D17 B18 B1 9 C220 C221 D222 C223 B2P34 WHEN38 BEEN41 CORRECT 35 SUCH39 FOR42 ARE45 EVERY36 IF40WITH43 TO37TRYTest 4WritingPart 1Sample AAs you know, we always have increasing number of orders before Christmas. I need t0 hire 3 people for two weeks for packaging. I d0n’t require any specific skills. I need them by the end of the next week at latest.Regards.AnjaVinogradovaBand 5All the content points are covered and there is evidence of a wide range of vocabulary and good language control. The email is clear and concise and the register is appropriate.Samp吉林工商学院教案(首页)le BTo: Human ResourcesManagerFrom:Cao HuiAs the company’s expanding sales, you know it is not enough for 5 people in our department. We need 10 temporary staff to finish the more and more deal in our department. I wish the new staff has the “o ffice", "0rac le”skills and basic English skills. We prefer to the exercise people. If they can come to work by the next month, it is very find.Thankyou.Band 2Whilst all the content points have been addressed, the message is not clearly conveyed吉林工商学院教案(首页)due to the frequent errors which distract the reader. At times, the register of the email is not entirely appropriate.Part 2Sample CDearSirsWith reference to your letter dated 18 October 2004 concerning rental for a new factory unit suitable.I am writing to inform you that our company, Arvon Industrial Park will meet your need. Firstly, our park is located immediately to the high way. The transportations here are very convenient. There is also a railway station around. Secondly, our industrial park offers 24-hours security services and auto fire-resistant system. Thirdly, we have enough parking places for staff parking, which can accommodate 300 cars. Furthermore, our electricity facilities were improved last year. Now we can offer whole day electricity supply. Finally I would like to tell you that if you have long-term rental with us, we will provide you with 10 percent discount for the first two year s’ rental.I do hope we can be your supplier in the future, please contact us at our earliest convenience.YoursfaithfullyBand 4The letter addresses all the content points and these are expanded upon appropriately. The register and format are consistently appropriate and the content is well organised. Good language control is demonstrated, and a wide range of vocabulary and grammar structures is used.Sample DThank you for your interest in renting a unit atour Industrial Park.I am sure, that Arvon Industrial Park is the right choice for you as it’s very close to the airport and the city centre. The railway station is also nearby. The access to the Motorway is only 200m away.。
剑桥商务英语中级4
剑桥商务英语中级4.2delegating答案1、I gave John a present but he gave me nothing_____. [单选题] *A.in advanceB.in vainC.in return(正确答案)D.in turn2、The Spring Festival is on the way.Many shops have _______ huge posters with the word sales. [单选题] *A. put up(正确答案)B. put onC. put outD. put off3、Don’t talk _______. Your grandmother is sleeping now. [单选题] *A. happilyB. nearlyC. loudly(正确答案)D. hardly4、One thousand dollars a month is not a fortune but at least can help cover my living(). [单选题] *A. billsB. expenses(正确答案)C. pricesD. charges5、If you pass your exams, we’ll have a party to celebrate. [单选题] *A. 宣布B. 发表C. 解放D. 庆祝(正确答案)6、Can you give her some ______ ? [单选题] *A. advice(正确答案)B. suggestionC. advicesD. suggest7、It’s one of _______ means of transportation. [单选题] *A. cheapB. convenientC. second-handD. the most convenient(正确答案)8、The trouble turned out to have nothing to do with them. [单选题] *A. 由…引发的B. 与…有牵连C. 给…带来麻烦D. 与…不相干(正确答案)9、Tony is a quiet student, _______ he is active in class. [单选题] *A. soB. andC. but(正确答案)D. or10、You could hardly imagine _______ amazing the Great Wall was. [单选题] *A. how(正确答案)B. whatC. whyD. where11、What’s your _______ for the coming new year? [单选题] *A. playB. plantC. plan(正确答案)D. plans12、Jim is a(n) _______. He is very careful and likes to work with numbers. [单选题] *A. secretaryB. tour guideC. accountant(正确答案)D. English teacher13、She’s _______ with her present _______ job. [单选题] *A. boring; boringB. bored; boredC. boring; boredD. bored; boring(正确答案)14、I always get ______ grades than he does, so maybe I should help him more.()[单选题] *A. bestB. better(正确答案)C. goodD. well15、6.Hi, boys and girls. How are you ________ your posters for the coming English Festival at school? [单选题] *A.getting onB.getting offC.getting with (正确答案)D.getting16、—_____ are the Olympic Games held? —Every four years [单选题] *A. How longB. How often(正确答案)C. How soonD. How far17、Which is _______ city, Shanghai, Beijing or Chengdu? [单选题] *A. largeB. largerC. largestD. the largest(正确答案)18、—Can you play tennis? —______, but I’m good at football.()[单选题] *A. Yes, I can(正确答案)B. Yes, I doC. No, I can’tD. No, I don’t19、( ) ________ large the library is! [单选题] *A. WhatB. What aC. How(正确答案)D. How a20、I _______ Zhang Hua in the bookstore last Sunday. [单选题] *A. meetB. meetingC. meetedD. met(正确答案)21、The house is well decorated _____ the disarrangement of a few photos. [单选题] *A. exceptB. besidesC. except for(正确答案)D. in addition to22、My dog is very _______. It is safe to touch it if you want to. [单选题] *A. luckyB. deliciousC. friendly(正确答案)D. helpful23、一Mary wants to invite you to see the movie today. 一I would rather she(B)me tomorrow. [单选题] *A.tellsB. told (正确答案)C. would tellD. had told24、Mrs. Green has given us some _______ on how to study English well. [单选题] *A. practiceB. newsC. messagesD. suggestions(正确答案)25、For the whole period of two months, there _____ no rain in this area. Now the crops are dead [单选题] *A. isB. wasC. has been(正确答案)D. have been26、If you do the same thing for a long time, you'll be tired of it. [单选题] *A. 试图B. 努力C. 厌倦(正确答案)D. 熟练27、79.On a ________ day you can see the city from here. [单选题] *A.warmB.busyC.shortD.clear(正确答案)28、( ). I’m _____ in that ______ film [单选题] *A. interesting interestedB. interested interesting(正确答案)C. interested interestedD. interesting interesting29、Three ______ died of water pollution last winter. [单选题] *A. hundreds of villagersB. hundred villagers(正确答案)C. hundreds villagersD. hundred of villagers30、The Internet is an important means of()[单选题] *A. conversationB. communication(正确答案)C. speechD. language。
(完整word版)剑桥商务英语(BEC)中级第二、三、四辑口语真题范例
第二辑Test 1Topic A:WHAT IS IMPORTANT WHEN ……?Entertaining clients●Types of activities●Cost[思路点拨]【词汇&短语】促销赠品Complimentary presents 迎宾室Hospitality room招待费Entertainment allowance 定制Customize针对个人Personalize 有目的的Purposeful商业目的Business objectives 客户需求Customer demand 包间Compartment 舒适的Cozy【句型点击】●间歇、停顿How shall I put it? 怎么说呢?Well,what I trying to say is…….. 我想说的是……..I’d like to begin by……●个人想法In my opinion, I’d say that…。
.The point is that……。
Well, we should….【参考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office。
When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover,these activities should help us achieve our business objectives,for example,we can have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful。
bec中级第三辑真题详解test4
Test4Part one四个专家分别对一个度假公司的发展给出了自己的意见。
怎么锁定目标客户,怎么定价,怎么打折,都是一门学问。
题目信息稍微有些隐晦。
话说这个BEC阅读的第一部分,普遍难度不是很大,可个别题目一旦含蓄起来,也是很难在文章中找到答案的影子的。
第一题,通过将同样的假日出售给不同收入层次的客户是有风险的。
这题的答案够隐晦的,而且不是特别的对应。
答案是B段开头的一段话。
说该不该将多余的假期打折,是一个有争议的点。
这样会导致一些注重预算的人被放在了SunTours’的一些更富裕的客户旁边,从而将品牌给毁了。
注重预算的(budget-conscious)和更富裕的(more affluent customers)是两种不同的收入人群,也就是different income brackets,damaging the brand,毁坏了品牌,言下之意,这么做是有风险的,即runs a risk。
第二题,说值得提供打折假期来增加预定的数量。
答案是A段的这么一句:Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights。
减少假日的开销可以吸引最后的客户,从而避免空余的住宿和飞行带来的损失。
Unfilled accommodation,没有被预定的住宿,对应于题目中的booking。
第三题,如果想要增加回头客,SunTours需要反思它的市场策略。
答案在D段,需要提炼:the company should consider that brochure mailings。
They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers.先说公司应该考虑邮寄宣传册,接着说他们可以鼓励暑假的游客去休另一个假期甚至可以用来给回头客发送感谢信。
一位管理者和他爸爸的通话BEC中级听力训练文本及答案
一位管理者和他爸爸的通话BEC中级听力训练文本及答案TEST 11This is the Business English Certificate Vantage 4, Listening Test 3. Part One. Questions 1 to 12.You will hear three telephone conversations or messages.Write one or two words or a number in the numbered spaces on the notes or forms below.After you have listened once, replay each recording.[pause]Conversation One.Questions 1 to 4.Look at the notes below.You will hear a phone conversation between a manager and his PA.You have 15 seconds to read through the notes.[pause]Now listen, and fill in the spaces.[pause]Man: Hi, Jane. Barry here. Sorry this is a bit rushed, but I need you to fax me a document urgently.Woman: No problem. What do you need?Man: That report I’ve been writing on recruitment. I haven’tprinted it off, but you’ll find it on my computer. I called it‘jobsplan’, all one word. OK?Woman: No problem. Which folder is it in? Personnel?Man: That’s right. No, no, hang on, um, I created a new foldercalled Current Reports - it’s in there.Woman: OK. I’ve made a note of that. If I can’t locate it, I’ll call you back.。
BEC中级真题集第3辑
第3辑阅读【TEXT 1】『part 1』1 It would be advisable for Flacks to consult customers before developing a new product.2 Producing goods for specialist markets might increase Flacks' profits.3 Flacks may need to change the function of one of its facilities.4 Flacks should utilise its current expertise to enter a different market.5 Flacks may need to consider closing its current production facility.6 Flacks should develop the connections it has established with leading retailers.7 Expanding the product range would not be a problem for the workforce.Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?A Susan FalmerFaced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldn't need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.B Mesut GuzelThey have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.C Gary WilmotIn order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.D Michal KaminskiThe demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.Evaluating the performance of the boardFew employees escape the annual or twice-yearly performance review. (0) .....G......The answer is not a great number. And the smaller the company, the fewer checks there are on how well the directors are doing. Some of the largest companies formally assess the performance of their board, but very few new or growing companies have managed to get round to establishing any such procedure.Many business experts believe, however, that it is important for all companies to review the performance of the board. (8) .............Another reason is that the board itself needs information on how well it is doing, just as much as other employees do. For the chief executive, appraisal of some sort is absolutely essential for his or her own sake and for the good of the company. Indeed, many of those who have reached this level remark on how lonely the job of chief executive is and how few opportunities they get to discuss issues relating to it.There is some evidence to show that once smaller companies put a board appraisal process in place, they find this process relatively easy to operate. (9) .............Their counterparts in larger organisations, however, are often afraid that appraisals could be a challenge to their status.So, how should companies assess their board? (10) .............At a very basic level,this could simply mean getting all the directors to write down what they have achieved and how they can improve on it. At the other end of the scale is the full '360-degree' appraisal. Here, each director is appraised in a systematic manner by a combination of the chairman and fellow directors.In the largest companies there are many methods for assessing the board. A number of such companies have self-assessment schemes. The chairman may meet each board member individually to ask how things are going, in a fairly informal way. The whole board might also meet to talk about its progress in open session. (11).............These might ask for people's opinions on the board's main tasks or on how well the committees are working.Research indicates there has been some improvement in the way the appraisal of board members is conducted. (12) .............The chairman will have been involved directly or indirectly in the appraisal of all members of the board. Whose job is it, then, to appraise the chairman?A It is often the case that the directors of such companies are even happy to receive criticism, as this can prevent them from making basic mistakes.B The rest of the workforce sees it as unfair if the directors are the only members of the company to escape appraisal.C These are encouraging as they put a limit on the power of the chairman to assess fellow directors.D Alternatively, questionnaires might be distributed to directors, forming the basis for future discussion.E One issue remains, however, when all the others have been dealt with.F It is generally agreed that it is the chairman's responsibility to ensure the regular appraisal of each member of the board.G However, one wonders how many companies have in place a formal appraisal process for their board of directors.BRITISH COMPANIES CROSS THE ATLANTICNext month a large group of British business people are going to America on a venture which may generate export earnings for their companies' shareholders in years to come. A long list of sponsors will support the initiative, which will involve a £3-million media campaign and a fortnight of events and exhibitions. The ultimate goal is to persuade more Americans that British companies have something to interest them.While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work out just what it is that Americans look for in British products. Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses. Fresh in the memories of all those concerned is the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster and the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirts that were priced at $40 in the UK for $125 in the States, the strategy seemed to work. But once its management decided it should take on the middle market, this success rapidly drained away. It was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid-nineties.Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long and hard about what it takes to succeed in America and she takes it very seriously indeed. 'Many British firms are quite patronising about the US,' she says. They think that we're so much more sophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American who has been much more skilled at tapping into an idealised Englishness than any English company. Also, many companies don't bother to study the market properly and think that because something's successful in the UK, it's bound to be successful over there. You have to look at what you can bring them that they haven't already got. On the whole, American companies are brilliant at the mass, middle market and people who've tried to take them on at this level have found it very difficult.'This time round it is just possible that changing tastes are running in Britain's favour. The enthusiasm for massive, centralised retail chains has decreased. People want things with some sort of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well.They are now looking for the small, the precious, the 'real thing', and this is precisely what many of the companies participating in the initiative do best.13. The main reason that the British business people are going to America is toA encourage American consumers to buy their products.B analyse how American companies attract media coverage.C look for financial backing from American investors and banks.D investigate how British and American companies could form partnerships.14. In the writer's opinion, the proposed venture will be different to previous ones becauseA fewer British business leaders will be making the trip.B less well-known companies will be better represented.C the larger companies have decided they will not be participating.D it involves research into how British companies market themselves.15. The writer states that Carringtons was wrong toA be cautious about trading in America.B borrow money from its European investors.C assume it was superior to American rivals.D ignore the advice of its American managers.16 .According to the writer, Polly Brown's mistake occurred when itA continued to trade despite making a loss.B attempted to attract a different type of customer.C tried to break into too many markets at the same time.D expected American consumers to pay British prices for goods.17. Sarah Scott states that British companies hoping to succeed in America shouldA focus on a gap in the market.B be less concerned with their image.C concentrate on selling products in the mid-price range.D carry out research into the pricing policies of American companies.18 .The writer suggests that success in America depends uponA adopting a more American approach to marketing.B persuading the mid-range consumer to pay for quality.C copying the strategies of American companies.D building a reputation as a supplier of unique goods.Promise of Jobs with Telephone Banking CentreAn £80-million telephone banking centre is to open in Scotland, with the creation of about 500 new jobs. Grand Union Group, which owns the Dundee and Western Bank, said today it hopes to have the (19) fully operational by next August. It will be based at the new Caledonian Industrial Estate currently being built near Edinburgh.The centre is being (20) through a joint partnership (21) global telecommunications firm Concept and customer care specialists Businesslink.Sara Grimaldi, chief executive of the Dundee and Western Bank, said, 'I'm delighted we will be working in (22) with Concept and Businesslink and I'm confident we will (23) from their considerable experience. The new centre will make (24) use of innovative business procedures which will (25) to an improved service and experience for our valued customers.' Callum Martin, president of global accounts for Grand Union Group, added that he was very pleased his company will play a key role in such an important development employing state-of- the-art technology. The local council said new jobs were (26) of the efforts made to (27) investment to the region. Council leader Hugh MacArthur said, 'It's good news for Grand Union, but it will also (28) us to promote Edinburgh to companies considering a (29) to Scotland. The council will continue to work hard to ensure that today's (30) is just the latest (31) in our attempt to create high quality jobs in the area.'Scotland has become a European leader in terms of telephone banking centres and has (32) itself an excellent reputation. The call centre sector as a whole employs more than 28,000 people at more than 170 sites in Scotland. Taking this into (33) , it seems likely that this new centre will be another success story.19.A facility B plant C function D situation20.A assisted B invested C funded D paid21.A consisting B engaging C containing D involving22.A venture B teamwork C enterprise D collaboration23.A benefit B improve C grow D advance24.A inclusive B uniform C extensive D universal25.A help B contribute C provide D combine26.A facts B reasons C data D evidence27.A acquire B gain C attract D win28.A necessitate B ease C support D enable29.A reorganisation B reassignment C relocation D replacement30.A announcement B publication C notice D acknowledgement31.A method B step C point D action32.A achieved B taken C drawn D earned33.A mind B regard C account D noteConsumer Behaviour0 The consumer is the focus of all retail business and it is important to appreciate how(correct) 00 consumers are influenced in their buying decisions. Most of consumers, before making a (of)34 purchase, gather information and evaluate with the alternatives, but the extent to which35 they look for information depends on the type of purchase. For example, in the case of36 routine grocery purchases most consumers respond to automatically. However, for37 purchases where the risk of making the wrong decision is greater, like buying a new38 car, so the search for information is more important. The decision to purchase is never a39 single decision but a number of these separate decisions, and at any time during this40 process, consumers can change their minds about and choose an alternative route. For41 example, although a consumer may have decided whereto buy a product only to realise42 at the last moment that this is, in fact, having the wrong choice. The price in the store may43 be too high or the staff unhelpful. On the other hand, a lack of queues, favourable credit44 facilities and efficient staff all lead to a too positive impression, so retailers should45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.【TEXT 2】『part 1』1 In order to complete a task well, it may not be necessary to deal with every detail.2 If you have too much to do, you may need to turn down work in the future.3 Any planning activity needs to take place on a regular basis.4 You should avoid giving additional time to a particular task.5 It is possible that some routine tasks do not need to be carried out.6 If you are overloaded with work, it is important to identify the cause.7 People at all levels perform time-wasting activities.Successful Time ManagementAThe secret of avoiding work pressure is thinking ahead. Every day you need to review your progress towards objectives and decide how you can best use the time available to make further progress. You may find this is best done at the start of your working day but some people prefer to have a planning session just before they finish. Whichever you select - and you may need to experiment to find what suits you best-find some way of fitting the activity into your schedule. Never say, 'I don't have time to plan today'.BManagers at all levels occasionally find they have taken on more than they can cope with. This is not a crime, but you must examine the reasons for such a situation and then plan a course of action.Until the problem is resolved, most of your time and energy will go into worrying about the situation and you will feel unmotivated. Think too about how to prevent it happening again. This may require you to be firm and avoid agreeing to more than is realistic.CIf a review of your working practices shows that you are too much of a perfectionist, do something about this. Modern definitions of quality refer to Witness for purpose'. If you bear this in mind, you may find it easier to persuade yourself to settle for an acceptable level of quality rather than perfection. When thinking about objectives and planning how to achieve them, consider how thoroughly you need to do something in order to meet your requirements. Unless you have spare time, do not spend extra hours on an activity in an effort to cover absolutely everything.DIf your review of a period of time shows that you are spending time on things that are not really necessary or important, then think hard about whether you can afford this time. Many people file unnecessary papers and attend endless, unproductive meetings. Even top managers can be guilty of misdirecting their efforts by supervising subordinates too closely or failing to delegate. If you question the necessity of certain work, you may find it easier to avoid these misdirected efforts and this will better inform your planning in the future.Staff appraisalsGood preparation for staff appraisals can pay dividends in terms of staff loyalty and satisfaction.Many managers, particularly those running smaller companies, feel they are too busy to give their employees appraisals, and many staff clearly dread them. (0) ........... They provide the opportunity for the manager to have one-to-one discussions with an employee and find out about any concerns, as well as identifying training needs and discovering career aspirations. They can make a staff member feel valued and so build loyalty.The annual appraisal can either be a rewarding or painful experience. According to research carried out among 500 employees, the standard office appraisal is far from perfect.(8).............The possible outcome for the company is even worse; up to a quarter of employees will look for a new job within two weeks of a bad appraisal and 40% within a month.The quality of the appraisal lies with how the boss decides to carry it out. When it is done well, employees are able to use the feedback they receive to improve their performance. (9).............So how should a constructive appraisal be carried out? According to Andrew Gillingham, a consultant trainer, appraisals can be manager-led, with the appraiser preparing a document and sharing it with the employee. Establishing training needs and motivating the employee towards bigger and better things are part of this process. (10) ............. In both cases, Gillingham believes that the effectiveness of the appraisal discussion can determine the performance of the company. Gillingham believes that anyone who thinks it's just the employee who doesn't like the appraisal experience has got it wrong. Too many managers regard appraisals as a waste oftime.(11) ..............................Managing people is a difficult matter, and without the necessary training, many managers try to avoid the uncomfortable issues that often need to be discussed at appraisals.Gillingham believes that calling the process an appraisal may be unhelpful.(12) ..........................In either case, it is important to ensure that the meeting is successful and results in better quality management. Gillingham firmly believes that the main thing is to emphasise an open communications ethos in the workplace that gives staff a chance to talk about issues and feel valued.A . Alternatively, managers may want the employees themselves to evaluate their work performance.B. In larger companies, the people likeiy to do something with this information will be found in the HR department.C. Problems such as rushing through the appraisal and being appraised by a manager who doesn't understand the employee's role were common concerns.D. Arguably, 'performance review' is more appropriate since it helps create correct expectations from the meeting and indicates what will happen.E. This is mainly because they have not been shown how to carry out appraisals properly.F. But all too often, the format of the appraisal doesn't allow this.G. But this can be avoided and, given a more positive attitude from participants, appraisals can prove enormously useful for all involved.Problems in the IT industryIn the information technology industry, it is widely acknowledged that how well IT departments of the future can fulfil their business goals will depend not on the regular updating of technology, which is essential for them to do, but on how well they can hold on to the people skilled at manipulating the newest technology. This is becoming more difficult. Best estimates of the current shortfall in IT staff in the UK are between 30,000 and 50,000, and growing.And there is no end to the problem in sight. A severe industry-wide lack of investment in training means the long-term skills base is both ageing and shrinking. Employers are chasing experienced staff in ever-decreasing circles, and, according to a recent government report, 250,000 new IT jobs will be created over the next decade.Most employers are confining themselves to dealing with the immediate problems. There is little evidence, for example, that they are stepping up their intake of raw recruits for in-house training, or retraining existing staff from other functions. This is the course of action recommended by the Computer Software Services Association, but research shows its members are adopting theshort-term measure of bringing in more and more consultants on a contract basis. However, this approach is becoming less and less acceptable as the general shortage of skills, coupled with high demand, sends contractor rates soaring. An experienced contract programmer, for example, can now earn at least double the current permanent salary.With IT professionals increasingly attracted to the financial rewards and flexibility of consultancy work, average staff turnover rates are estimated to be around 15%. While many companies in the financial services sector are managing to contain their losses by offering skilled IT staff 'golden handcuffs' - deferred loyalty bonuses that tie them in until a certain date - other organisations, like local governments, are unable to match the competitive salaries and perks on offer in the private sector and contractor market, and are suffering turnover rates of up to 60% a year.But while loyalty bonuses have grabbed the headlines, there are other means of holding on to staff. Some companies are doing additional IT pay reviews in the year and paying market premiums. But such measures can create serious employee relations problems among those excluded, both within and outside IT departments. Many industry experts advise employers to link bonuses to performance wherever possible. However, employers are realising that bonuses will only succeed if they are accompanied by other incentives such as attractive career prospects, training, and challenging work that meets the individual's long-term ambitions.This means managers need to allocate assignments more strategically and think about advancing their staff as well as their business. Some employers advocate giving key employees projects that would normally be handled by people with slightly more experience or capability. For many employers, however, the urgency of the problem demands a more immediate solution, such as recruiting skilled workers from overseas. But even this is not easy, with strict quotas on the number of work permits issued. In addition, opposition to the recruitment of IT people from other countries is growing, as many professionals believe it will lead to even less investment in training and thus a long-term weakening of the UK skills base.13 According to the first paragraph, the success of IT departments will depend onA their success at retaining their skilled staff.B the extent to which they invest in new technology.C their attempts to recruit staff with the necessary skills.D the ability of employees to keep up with the latest developments.14 A problem referred to in the second paragraph is thatA the government needs to create thousands of new IT posts.B the pool of skilled IT people will get even smaller in the future.C company budgets for IT training have been decreasing steadily.D older IT professionals have not had adequate training.15 What possible solution to the long-term problems in the IT industry is referred to in the third paragraph?A ensure that permanent staff earn the same as contract staffB expand company training programmes for new and old employeesC conduct more research into the reasons for staff leavingD offer top rates to attract the best specialist consultants16 In some businesses in the financial services sector, the IT staffing problem has led toA cash promises for skilled staff after a specified period of time.B more employees seeking alternative employment in the public sector.C the loss of customers to rival organisations.D more flexible conditions of work for their staff.17 Employers accept that IT professionals are more likely to stay in their present post if theyA are set more realistic performance targets.B have a good working relationship with staff in other departments.C are provided with good opportunities for professional development.D receive a remuneration package at top market rates.18 According to the final paragraph, the UK skills base will be weakened byA changes to managers' strategic thinking.B insufficient responsibility being given to IT staff.C the employment of IT staff with too little experience.D the hiring of IT personnel from abroad.Chairman's ReportI am pleased to report that, although we had been expecting poor results for this half year because of slow growth in the world economy, the company has performed very satisfactorily. Operating profits for this first half are in fact very much (19) with those for the corresponding (20) last year. Profits reached £l 15 million before tax, compared with £l 16.3 million last year. Much of our success in the last six months can be (21) to the fact that all our major construction projects remained on schedule. Particularly pleasing was the early (22)of a major building contract in Canada.The company has made good progress with the initiatives announced at the Annual General Meeting. The majority of shareholders (23) the Board's decision to sell the company's loss-making engineering (24). It was the Board's belief that the company would (25) most benefit by (26) its resources on the expansion of its construction activities. Negotiations with a potential buyer began in February and are now at a critical (27) However, we feel that we are not as yet in a(28) to comment on what the outcome is likely to be.In June, we made a successful (29) for the Renishaw Construction Company of Hong Kong SAR, in order to give us greater (30) to markets in South East Asia. We still have sufficient resources to pursue our growth (31) and are at present (32) several other business opportunities which, like Renishaw Construction, would (33) new markets to us.19 A in order B on track C in line D on target20 A session B term C season D period21 A attributed B referred C assigned D designated22 A termination B ending C completion D finalising23 A confirmed B maintained C agreed D supported24 A portion B component C sector D division25 A have B gain C find D earn26 A focusing B directing C pointing D strengthening27 A height B step C edge D stage28 A condition B point C position D capacity29 A request B price C demand D bid30 A access B approach C admission D entrance31 A strategy B process C promotion D system32 A inquiring B deliberating C exploring D searching33 A send B open C provide D give。
剑桥商务英语BEC中级模拟试题4(附答案)
剑桥商务英语BEC中级模拟试题4(附答案)剑桥商务英语BEC中级模拟试题4(附答案)一.READINGPART ONEQuestions1-7.Read these sentences and the following new reports..Which country does each sentence describe?.For each sentence mark one letter(A,B,C or D)on your Answer Sheet.Example:The head of state went to China to treat his disease.Answer:B1.The government didn't want to cancel a meeting in its capital.2.This country did something that went against the international agreements.3.The king declared that he was unable to stop the civil war.4.A fierce quarrel broke out between this country and its neighbour.5.A national budget is going to be approved by the parliament some time in July.6.An opposition.party plans to turn down its enemy who now controlls the government.7.A nuclear reactor aroused the suspicion of the United Nations which sent inspectors there to investigate.A.North Korea announced that it had begun to change the fuel at a nuclear reactor at Youngbyon without the presence of international inspectors,a move that is contrary to international agreements.B.The Khmers Rouges claimed to have captured the town of Mongkol Borei,in north-western Cambodia.As King Sihanouk prepared to leave for China to resume cancer treatment,he said he had lost hope of resolving the Cambodian conflict.C.Japan's main opposition party,the Liberal Democrats,said it would try to bring down the minority government of Tsutiomu Hata once the budget is passed by parliament in mid-July.D.The Philippines refused a demand by Indonesia to ban a conference in Manila on East Timor, provoking the worst dispute between the countries for several years.PART TWOQuestions8-12.Read this memorandum..Choose the lest sentence from the list A-I to fill each of the blanks..For each blank(8-12)mark one letter(A-I)on your Answer Sheet..De not mark any letter twice..One answer has teen given as an example.MEMORANDUMTo:Filma Williams,school of ArchitectureFrom:Ram S.Johnson,Physical Plant OperationsSubject:Air-conditioning Installation Costs for East Hall.Date:4.4.94As you requested in your memo of March15,we have studied the costs of installing air conditioning for the seven offices and two studio classrooms in Eest Hall......example....`..Office and Classroom installationEstimates were obtained from three contractors on the costs of covering the offices and classrooms......8......The work wouldtake about three weeks.Because the central unit would be installed on the roof,some noise problems might occur during a four-or five-day period........9........Sheet metal work to build out lest in the classes could be done on weekends,and the overtime labour costs of about$1,500have been included in the estimates.Arrangements were not made to do the office space installation on weekends`.....10..... Additional Installation Because a larger installation,including a more powerful central unit,would be necessary to handle the halls and stairways,an additional$6,000would be required for the equipment........11........ If this additional work were delayed until a later time,a new central unit would be required along with changes in the pipe way........12........SummaryThe total job for the building would be about$35,000if done at one time.A two-stage installation would cost about$55,000.I can get official bids at your request.Example:AA As you suggested,we also sought information on the additional cost of airconditioning in the entrance halls and stairways.B All these three were in the$20,000to$25,000range.C This later installation would cost about$20,000.D However,class interruption should be minimal.E In the same way,each of these three would take at least one month.F Therefore,the total cost was this$6,000plus another$5,000.G Labour costs would be an additional S5,000,bringing the total cost of the addition to$11,000.H Each faculty member could expect to have workers in the office for about one day.I So faculty members can continue their office work as usual.PART THREEQuestions13-20..Read this letter alert explanation of business problems,and answer the questions that follow. Williams and Co.54Jermyn StreetLondon SW1Y6LXJuly,1993Manager of Export SalesHilton Motorcycles Ltd.Fenley WorksDear Sir or Madam:We received your letter dated2nd July,expressing your dissatisfaction with the present level of your sales in Nigeria.We shall try to explain as briefly as possible how it is that your competitors are doing so well so that you may see why it is that we are not.We shall also suggest ways of improving the present situation.Our difficulties may be summarized as follows:1.Your competitors pay for extensive advertising in newspapers and magazines that reach every corner of Nigeria.We receive no financial help for advertising and do not receive sufficient commission to pay for it ourselves.2.The company referred to in your letter sent a two-man team on a tour of six provinces in a specially equipped lorry containing the models they wished to publicize.Their agent had arranged displays in the towns they were due to visit and had announced them in the local press.With such backing from the manufacturer,high sales are inevitable!3.What sells well in Europe does not necessarily sell well elsewhere.Your competitors know this and plan accordingly.They give maximum publicity to three or four models that are sure to sell well here.We would suggest that you do the same and concentrate on the98cc Speedy,the250cc Hunter and the350cc Hawk.4.In spite of the excellent containership service between England and West Africa we are still having to wait for too long for orders to be shipped.Once they have placed an order,customers are impatient to receive it.Our present commission of10/00does not allow us to undertake sales tours in other regions.Nigeria covers an area of over350,000square miles and our present commission will not stand the expense of such trips.If you are prepared to increase our commissions,contribute to our travel expenses on the longer journeys and back us with advertising.We are convinced that we can do as well as your competitors.We look forward to your comments.Yours faithfully,Williams and Co.Questions13-16.For questions13-16,choose the correct title for each paragraph from the box below..For each paragraph(1-4)mark one letter(AG)on your Answer Sheet..Do not mark any letter twice.13.Paragraph1..............14.Paragraph2..............15.Paragraph3..............16.Paragraph4..............A Deliveries and commissionB A two-man teamC Proper models.D More advertisementsE Your competitors'successful methodsF Expenses for tripsG Sales promotionsQuestions17-2017.We are going to give a brief explanation..................18.Your competitors'advertisements often appear in popular publications19.Hear is our suggestion that you follow their example and.........20.If you give us more financial assistance,we believe.,-........-A.Why your competitors are doing better than us.B.that they wished to publicize.C.that we can catch up with your competitors.D.that you concentrate on three models.E.that are sure to sell well.F.which they would certainly visit.G.that reach every corner of Nigeria.PART FOURQuestions21-35.Read this text about a British business..Choose the best word to fill each gap..For each question(21-35)mark one letter(A,B,C or D)on your Answer Sheet. .One answer has been given as an example.Jack Cohen and his wife Tessa began their small grocery business on London's High Street in the early1950s.Since that......example.......the company,TESCO,has grown tobecome.the UK's leading food retailer with annual sales of6.4pounds billion and has......21......a new reputation for quality and service.Its384stores in England,Scotland and Wales......22..`.`.. more than nine million customers per week.In the34year old Colin Smith we can see TESCO's......23......on value plus quality and service.Upon......24......TESCO's management team in1987as trading director for fresh meats,he immediately focused......25......improving supply and distribution systems.He set up a supplier certification program with strict specifications for processing facilities and livestock quality,plus......26......quality checks at each TESCO distribution center and store. One of Smith's priorities has been /doc/06d6ed12ff00bed5b9f31d10.html mb program.TESCO could not obtain enough fresh lamb to.....28...,..deman4and was......29......to fill in with frozen product.Smith turned to Cryovac specialists who......30......with TESCO and its meat suppliers to......31......the Problem.The......32......was a new packaging system from Cryovac featuring a harder Cryovac Barrier Bag which dramatically......33......package damages.Vacuum packaged fresh lamb now arrives at TESCO stores in the best condition year-round and sales have......34......to more than than60million pounds......35......Example:A.periodB.timeC.year.D.dayAnswer:B21.A.had B.done C.made D.established22.A.sell B.serve C.meet D.hold23.A.emphasis B.idea /doc/06d6ed12ff00bed5b9f31d10.htmlD.import3nce24.A.becoming B.being C.entering D.joining25.A.on B.in C.at D.with26.A.nearby B.far C.further D.farther27.A.old B.improved C.impossible D able28.A.ask B.answer C.satisfy D.question29.A.tried B.forced C.led D.set30.A.cooperate B.link C.study D.sit31.A.attack B.answer C.ask D.demand32.A.next B.first C.result D.beginning33.A.prevented B.stopped C.reduced D.increased34.A.enriched B.reached C.arrived D.grown35.A.daily B.annually /doc/06d6ed12ff00bed5b9f31d10.html ually D.particularlyPART FIVESection AQuestions36-40.Read this letter to the editor of a magazine..In most of the lines(36-40)there is one extra word which does not fit in.One or two lines, however,are correct..If the line is cor rect,put a tick(√)in the space on your.4nswer Sheet..If there is an extra word in the line,write that word in the space on your Answer Sheet. Example:New Mexico's mineral industries make up for about one third of...forthe state's1.9billion general-fund income in fiscal year1991...√..LETTER TO THE EDITORSir-you say that New Mexico has"few natural resources".36.However,the mineral industry in New Mexico is one of the37.state's most strongest economic forces.In1991New Mexico38.ranked fourth one in the United States in production of natural gas.39.Ten combined value of those oil and gas production was S2.8billion dollars.40.New Mexico came through the recent recession in much better shape than most other states.PART FIVESection BQuestions4145.The following is an English translation of the description of a Japanese product..In each line there is one wrong word..For each numbered line(41-45)write the correct word in the space on your Answer Sheet. Example:In despite of the price we'll import this product......spite......The Sharp FO-9000works in three steps.First,you tell the machine41.the size of the photo to be sent out,and the FO-9000scans it onto their42.hard disk.Then,the fax sends the data though the phone lines43.to the fax in other office,Finally,the second fax recreates the image.44.The machine measures16inches height by18wide by17deep45.and weights88pounds.The price is high:$63,990a pair,since what use is only one?二.WRITINGPART ONEQuestion46The staff in your office decided to spend holidays together this year.While reading the new you are attracted by the advertisement of the Grand Palazzo Hotel in Italy.No one in your office has ever been to Italy.So you want your secratary to contact the hotel through telephone..Write a short message to Ms.Emily Malan,your secretary..Suggest the Visit to Italy..Give the hotel telephone number to her..Ask her to contact with that hotel..write30-40words on your Answer Sheet.PART TWOQuestion47You work for Global institute inc.,which produces softwares.You are responsible for Quality Management System.Study the following graph which shows the effort taken by your company and IBI Inc,your maincompetitor.In the graph,the Quality Management is divided into five parts..Use the information in the graph to write a short report(about100120wards)suggesting ways of improving the quality management of your company..Write on your Answer Sheet.附图三.LISTENINGPART ONEQuestions1-12.You will hear three face to face conversations..Write down one word or number in the numbered spaces on the forms below.Message One.Questions1-4Ordering ListTable No:3Name of Customer:Mr.Dishes:Drink2bottles of beer.Main Dishes:Chicken with red(3)......(4)...beef...stewardess No.10Service Time:6:30pmMessage Two.Questions5-8NEW ACCOUNT REGISTRATIONName:Lilian.(5)...Open Date:3rd,Feb..Account Type:(6)...accountDeposit Amount:(7)......Message Three.Questions9-12Immigration RegistrationFlight No:JH212Arrival Time:11:40Name:Helen RobbinsonPassport No:72931831Purpose of Visit:(9)......Temporary Staying Place:mainly with(10)...... Staying Period:about(11)...monthsLeaving Date:15th,(12)......PART TWOQuestions13-22Section OneQuestions13-17.You will hear five short pieces..For each piece decide what the speaker is talking about. .Write one letter(A-H)next to the number of the piece. .You will hear the five pieces twice.13.......14.......15.......16.......l7.......objectsA cataloguesB boxesC booksD greeting cardsE radio programmesF weatherG TV programmesH carsSection TwoQuestions18-22.You will hear another five short pieces..For each piece decide who is talking..Write one letter(AH)next to the number of the piece..You will hear the five pieces twice.18.........19.........20.........21.........22.........speakersA a librarianB a stewardessC a taxi-driverD a waitressE an investment counselorF a news broadcasterG an electricianH a pilotPART THREE.Questions23-30.You will hear a talk given by a senior economist of Germany.He talks about the German economicpolicy-M3and its real effect on German economy..You have to complete the sentences(23-30)by choosing the correct ending..Mark one letter(A,B or C).23.M3meansA limiting money supply.B Wide-ranged money supply.C exporting government bonds.24.The Bundesbank is going toA increase the money supply.B abandon the strong money supply.C raise the interest rates.25.Kiel institute of World Economics has found the evidence forA short-term fluctuation of demand for money followingGerman unification.B long-run relationship between money supply growth and inflation.C stable long-run demand for money.26.Money supply growth will.A help increasing the government bonds.B increase the public debt.C help financing of government debt.27.Explanation of excessive money supply from the Bundesbank representatives is based onA the fact that monetary capital grew at a lower rate.B the shifts between money and money capital..C the expansion of credit which has been driving money supply growth.28.The speaker worries about the money supply becauseA it is used in productive capacity.B it is used mainly in machinery and equipment.C it is used in bousing constriction and consumption.29.Bank credit rising is mainly caused byA money supply.B public debt.C German domestic savers.30.Internal liabilities are increased in mainly byA big investment.B office consumption.C finance transfers to East Germany.BEC二级模拟试题5参考答案试题一.阅读部分PART ONE1.D2.A3.B4.D5.C6.C7.APART TWO8.B9.D10.H11.G12.CPART THREE13.D14.G15.C16.A17.A18.G19.D20.C PART FOUR21.D22.B23.A24.D25.A26.C27.B28.C29.B30.A31.A32.C33.C34.D35.BPART FIVESection A36.most是多余,应删掉.37.one是多余,应删掉.38.those是多余,应删掉.39.dollars是多余,应删掉.40.没有多余的词.Section B41.their应改为its42.though应改为through43.other应改为another44.height应改为high45.weights应改为weighs二.写作部分PART ONEQuestion46(Sample for reference)To:EmilyAs on one in the office has been to Italy,it will be a good idea to visit it.We may stay in the Grand Palazzo Hotel and the telephone is809.775.3333.Please contact them to get further information.PART TWOQuestion47(Sample for reference)How to improve Quality Management System with limited capitals?That is the key to success.After careful study of IBI Inc'our main competitor,we find that they spend some money in Customer Service and Vender inspections which are vital to Quality Management.As we know, softwares are developed quickly.Customers and venders know clearly what they need.Therefore, we should develop programmes based on information through Customer Service and Vender inspections.Another fact with our attention is that although IBI Inc.'s Plant productivity is not high,they can sell out their new,high-quality softwares quickly as they have a very good Quality Control System.Therefore,we should adjust the capitals.三.听力部分1.white2.23.wine4.well-cooked5.Kobak6.checking7.1,000pounds8.699.on holiday10.friends11.three12.March13.F14.H15.D16.G17.A18.C19.A20.E21.B22.F23.B24.A25.A26.C27.B28.C29.B30.CTape scriptPart One.Questions1-12Message One.Questions14.F1:Hello!Welcome to our restaurant.M1:Hello!I have booked a table for2people.F1:Are you Mr.White?M1:Yes,I am.F1:Then,come this way,please!M1:Thank you.Could you show us the menu?F1:Here you are,Sir.M1:Well,well,there are so many beautiful names,but I have no idea what they really are.Can you recommend something for us?F1:I suggest you should have today's special.M1:And what's that?F1:It's chicken with red wine,mushroom,onion and garlic.M1:it sounds delicious.Well,we don't like onion and garlic.Do you have beef?F1:Yes,sir.How do you like it?M1:Well-cooked.F1:Yes,sir.Would you like something to drink?M1:Just two bottles of beer.F1:Anything else?M1:No,thank you.Message Two.Questions5-8.M1:Good morning.May I help you?F1:Yes.I have just moved here from Liverpool.As you seem to be the closest bank I'd like to open an account here.M1:Welcome to account services in our bank.What type of account would you like to open?F1:Of course,a check account.Do you have a check account policy?Is there a minimum balance required?M1:Yes,you have to open your account with five hundred pounds or more;otherwise,we'll charge a monthly service fee of five pounds.Also,we pay interest on your check account.F1:How much interest do you pay?M1:Right now,it's six percent.And we use the average daily balance to calculate the interest you've earned and credit it automatically to your account.F1:Then I'd like to open this account with a deposit of one thousand pounds.My name is Lilian Kobak.M1:Could you spell it?F1:L-I-L-I-A-N,K-O-B-A-K.M1:Ok,Ms.Kobak,you'll receive the printed checks in ten days.First,you have to fill out these forms.Message Three.Questions9-12.M1:Welcome to Paris.May I see your passport?...Oh I see you've never been here before.F1:No,this is the first time I have been to Paris.M1:Er,what's the purpose of your visit?F1:I'm on holiday.M1:Where are you going?F1:I'm going from here to London,then to Edinburgh and then back to Paris.M1:Where are you going to stay?F1:Well,mainly with my friends.M1:And how long are you going to be here?F1:Well,about three months.M1:Er,what's the date of your return?F1:Could you make it the15th of March?M1:Ok!F1:Thanks a lot.Part Two.Questions13-22.Section One.Questions13-17.Question ThirteenIt is said in the newspaper that the temperature will be in the mid-eighties Fahrenheit in the east today.No rain is expected,and the forecast says the temperature won't go below seventy-five for the next week or so.Question FourteenIt uses lighter material in the body and frame.It adopts a new kind of carburetor which cuts down on petrol consumption.That will save your money.The steering and brakes are powerful.You can take a test drive and see how it runs.Question FifteenThis looks funny,but I don't know if it has the same sense of humour as me.Thissecond one is pretty,but it doesn't have any of my personality or taste in it.Oh,I like this one.The design is attractive and the message is warm and friendly.Question SixteenI started with some game shows this morning.I answered almost all the questionscorrectly.At11:301switched to the cable channel and the film was so boring that I changed to Channel5.That's Animal World.But I was so tired that I fell asleep.Question SeventeenThere was a big box like piece of furniture with lots of long drawers that had cards inside.Each card represents a different book.These cards are all arranged in alphabetical order.If you know the name of the book,the name of the author,or the subject,you'll be able to find the book you need.Section Two.Questions18-22.Question EighteenI've been driving for about six years now.It's a good job.I meet different,interesting people.Most months the business is good.My office is the wheels instead of in high buildings.I like my job very much.Question NineteenHave you any identification which shows your address.I need to see something that verifies that you are a resident of our country.And please fill out this card.In a week,you'll receive a new library card.Question TwentyIf you put your money in long-term bonds or securities,you know what the interest is going to be. It's usually a safe way to invest.If you invest in the stock market,you may make a big profit when the price goes up.But none of us really knows what's going to.happen in the market.Question Twenty-oneWelcome to Flight721.We'll depart for Paris and will arrive at2:32pm.local time.We'll be flying at an altitude of thirty-five thousand feet,so please fasten your seat belts.Our stewardesses will come around to help you.Question Twenty-twoAfter four days of talks in Tokyo,American and Japanesenegotiators have agreed on a proposal for balanced trade in modern technology products.Only after the approvals of the Japanese and American governments will the proposal take effect.Part Three.Questions23-30.As German broad money supply(M3)now seems set to exceed its target for the third year in a row,pressure on the Bundesbank is growing to ignore what Bundesbank president,Mr.Hans Tieteyer,calls an"important intermediate indicator".The Bundesbank itself has been strengthening the hand of critics of monetary targeting by lowering interest rates sharply despite very strong money supply growth in the past six months.Abandoning M3now as a signpost for monetary policy would be a grave mistake for at least two reasons.First,there is on convincing evidence so far that the long-run relationship betweenmoney supply growth and inflation has ceased to exist.Publicly available independent studies, such as those from the Kiel institute of World Economics,have found some evidence for a short-term disturbance in the demand for money in the wake of German unification.But they have failed to reject the hypothesis that the long-run demand for money has remained stable.Second,excessive money supply growth has reflected the partial monetary financing of government debt,which,if continued,could threaten the purchasing power of the D-Mark.In recent months Bundesbank representatives and other observers have attempted to explain the rampant growth of money supply on the basis of portfolio shifts between moneyand"monetary capital"which means the longer-term liabilities of the credit institutions.It is excluded from M3.In reality,however,expansion of credit has been driving money supply growth.At the end of 1993,total bank credit amounted to about DM3,800bn,M3money to DMI,900bn,and monetary capital to roughly DMZ,100bn.With bank credit rising at an annual rate of10.3per cent between the end of1991and the end of1993,monetary capital would have to grow substantially above this rate to neutralize the effects of credit growth on M3.In fact,monetary capital grew at an annual average rate of only7.7pre cent,so the annual rise of M3during this period was8.7per cent.If the expansion of bank lending had been used to finance investment in future productive capacity,there would have been little reason to worry.However,between the second half of1990and the second half of1993,real investment in machinery and equipment in united Germany declined by about4per cent.This suggests that most of the credit was used for housing construction and consumption.An important source of the demand for bank credit was the public sector.Between the end of 1989and mid-1993,public debt rose by52per cent.By-the end of1994,the rise will be more than115percent.The lion's share of this increase was incurred to finance transfers to east。
BEC中级第二三四辑阅读真题详细解析(完美打印版)
第二辑T1P1这篇文章讲的是培训(coaching)的作用。
培训对一个公司的发展和员工的成长都是至关重要的。
文章的内容比较泛,但是题目的答案比较明显。
第一题,教练和员工之间的接触不能解决工作中的所有困难。
答案是C段的这么一句:In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上,培训可以提供所有问题的答案。
但是实践中达不到这样。
Fall short of是关键词。
第二题,讨论某些情况如果再度出现的话怎么样可以处理的更好。
答案是A段的这么一句:analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。
这里的dealt with more effectively对应于题干中的better handled,on subsequent occasions.也就是occur again。
第三题,教练鼓励员工将所学应用到日常的工作中。
答案是B段的这么一句:helpsindividuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。
这里的day-to-day work and management situations就是题干中的routine work situations,what has been taught也就是formally learnt knowledge。
BEC中级真题阅读精讲:第3辑T4P3实现成功的合并
BEC中级真题阅读精讲:第3辑T4P3实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并BEC中级真题阅读精讲:第3辑T4P3 实现成功的合并Achieving a successful mergerHowever attractive the figures may look on paper, in the long run the success or failure of a merger depends on the human factor. When the agreement has been signed and the accountants have departed, the real problems may only just be beginning.If there is a culture clash between the two companies in the way their people work, then all the efforts of the financiers and lawyers to strike a deal may have been in vain.According to Chris Bolton of KS Management Consultants, 70% of mergers fail to live up to their promise of shareholder value, riot through any failure in economic terms but because the integration of people is unsuccessful.Corporates, he explains, concentrate their efforts before a merger on legal, technical and financial matters. They employ a range of experts to obtain the most favourable contract possible. But even at these early stages, people issues must be taken into consideration. The strengths and weaknesses of both organisations should be assessed and, if it is a merger of equals, then careful thought should be given to which personnel, from which side, should take on the key roles.This was the issue in 2001 when the proposed merger between two pharmaceutical companies promised to create one of the largest players in the industry. For both companies the merger was intended to reverse falling market share and shareholder value. However, although the companies' skill bases were compatible,the chief executives of the two companies could not agree which of them was to head up the new organisation.This illustrates the need to compromise if a merger is to take place.13 According to the text, mergers can encounter problems whenA contracts are signed too quickly.B experts cannot predict accurate figures.C conflicting attitudes cannot be resolved.D staff are opposed to the terms of the deal.14 According to Chris Bolton, what do many organisations do in preparation for a merger?A ensure their interests are representedB give reassurances to shareholdersC consider the effect of a merger on employeesD analyse the varying strengths of their staff15 The proposed merger of two pharmaceutical groups failed becauseA major shareholders were opposed.B there was a fall in the demand for their products.C there were problems combining their areas of expertise.D an issue of personal rivalry could not be resolved.16 According to the text, focus groups can help companies toA develop new initiatives.B adopt contingency plans.C be decisive and react rapidly.D evaluate how well matched they are.17 Creating a new culture in a newly merged organisation means thatA management styles become more flexible.B there is more chance of the merger working.C staff will find it more difficult to adapt to the changes.D successful elements of the original organisations are lost.18 According to the text, intercultural analysis will showA what kind of benefits a merger can lead to.B how the national context affects the way a company is run.C how long it will take for a company culture to develop.D what changes companies should make before a merger takes place.《Achieving a successful merger》,实现一个成功的并购。
BEC中级第三辑阅读真题解析
BEC中级真题解析第三套详解T1P1这篇文章是关于一个女性时尚饰品公司——Flacks的发展战略问题,四个专家给出了自己的建议。
这套题目的答案稍微有些隐晦。
第一题,说在开发新产品前咨询客户的意见对于Flacks来讲是很明智的。
答案是B段的最后一句:thorough market research will help to ensure any new ideas are well received.彻底的市场调查能够确保新的思想很好的被接受。
Market research,市场调查,在很大程度上就是咨询客户的意见(consult customers),any new ideas可以对应于developing a new product,能够well received,那么对于公司来讲当然就是advisable了。
选B。
第二题,说为专业市场生产产品可以增加利润。
答案是D段的这么一句:the company should consider exploiting niche markets to improve its margins这题关键是要理解一个市场的含义:niche market。
看英英解释:a small area of trade within the economy, often involving specialized products。
improve its margins 也就是increase profits,选D。
第三题,说Flacks可能需要改变它的一个设备的功能。
这里答案不是太明显,是C段的这么一句:They should also consider refocusing production by using their UK factory for high-specification products。
他们也需要考虑通过利用英国工厂生产高规格产品来调整生产焦点。
也就是说,英国工厂原来不是生产高规格产品的,即题目说的改变它的一个设备的功能。
剑桥商务英语(BEC)中级第二、三、四辑口语真题范例-精选.pdf
…… ?
【词汇 & 短语】 空缺职位 vacancy 行政管理部 administration 总部 head office 管理技能 managerial skill 人力资源部 human resources
【词汇&短语】
促销赠品 Complimentary presents
迎宾室 Hospitality room
招待费 Entertainment allowance
定制 Customize
针对个人 Personalize
有目的的 Purposeful
商业目的 Business objectives
客户需求 Customer demand
可持续发展 sustainable development 合同到期 exploration of contract
繁荣 boom prosperity
续签合同 renew the contract
租金 rent
押金 deposit
【句型点击】
观点阐述
Well, it seems to me that …… .
according to their interest and favorites. Moreover, these activities
should help us achieve our business objectives, for example, we can
have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients won ’t feel that we are too purposeful.
