新编跨文化交际英语教程知识点梳理

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《新编跨文化交际英语教程》复习资料U9.docx

Unit 9 Intercultural AdaptationSome Ideas Related to Culture Shock and Adaptation Strategies1.Culture ShockWhat is culture shock? Culture shock is a common experience of people who have been suddenly transplanted abroad. It refers to phenomena ranging from mild irritability to deep psychological panic and crisis. It is associated with feelings in the person of estrangement (being unfriendly or hostile to others; alienation), anger, hostility, indecision, frustration, unhappiness, sadness, loneliness, homesickness, and even physical illness. The person undergoing culture shock views his new world out of resentment, and alternates between being angry at others for not understanding him and being filled with self-pity.Culture shock is caused by the anxiety that results from losing all our familiar signs and symbols or social contact. Those cues or sighs include various ways in which we adapt ourselves to the situation of daily life: When to shake hands and what to say when we meet people, when and how to give tips, how to buy things, when to accept and when to refuse invitations, when to take statements seriously and when not. These cues, which may be words, gestures, facial expressions, or customs, are acquired by all of us in the course of growing up and are as much a part of our culture as the language we speak or the beliefs we accept. All of us depend for our peace of mind and our efficiency on hundreds of these cues, most of which we do not carry on the level of conscious awareness.Now when an individual enters a strange culture, all or most of these familiar cues are removed・ He or she is like fish out of water. Edward Hall describes a hypothetical example of an American living abroad for the first time 一at first, things in the cities look pretty much alike. There are taxis, hotels with hot and cold running water, theatres, neon lights, even tall buildings with elevators and a few people who can speak English. But pretty soon the American discovers that underneath the familiar exterior there are vast differences. When someone says "yes" it often doesn't mean yes at all, and when people smile it doesn^t always mean they are pleased.When the American visitor makes a helpful gesture he may be rebuffed; when he tries to be friendly nothing happens. People tell him that they will do things and dont The longer he stays, the more enigmatic (puzzling) the new country looks.2.Possible signs of culture shockThe following sentences describe different stages of culture shock.a.The person holds a hostile and aggressive attitude toward the host country.b.The person begins to open the way into the new cultural environment.c.The person now accepts the customs of the country as just another way of living.d.The person is fascinated by the new environment.3・ Suggestions found to be helpful in fighting culture shock1)Recognize that you are experiencing culture shock, and your reactions are not from some other source. Remember that many others have had the same experience,and that it is normal. Understand that your feelings are part of a response to learning about the other culture and consider it a positive sign.2)Give yourself permission to temporarily indulge the symptom: if you are sleepy, sleep.3)Find other from your culture and spend time together talking about home, eating, sharing experiences.4)Help someone from your home culture who has recently arrived. You will be surprised at how much you've learned.5)Communicate with family and friends. Write letters or call Remember that those at home might not realize that culture shock is a normal experience. Let them know it isa temporary phase of adjusting to life in a different culture.6)Become an expert on some aspect of the other culture. Choose something you like, and learn more about people in the host culture.7)Maintain your sense of hum0匚Laugh at the mistakes you make; they are usually not serious.8)Keep busy. Get to know the area where you live by walking around and observing. Say hello to a neighbor in the place you live, and perhaps start a friendship.9)Become friendly with classmates. Spend some out-of-school time togethe匚10)Do something you enjoy. Contact a relative or acquaintance whose address you may have. Browse through department stores. Visit a museum. Walk through a new area of town. See a play or go to a movie.11)Forget that your English is less than perfect, and feel free "to ask" people for information, guidance, or directions. Many people are friendly, and helpful. It is important not to dwell on negative incidents. Disappointments are simply a fact of life.12)Be flexible. Make up your mind that you are going to enjoy your new adventure. 4e Two views of culture shockTwo views of culture shock1)The disease viewThe culture-shocked person experiences a breakdown in communication, is unable to cope, and feels isolated and lost. He develops a number of defensive attitudes and behaviors to protect the mind from the confusion of an entirely new situation. He is a helpless victim.He can experience many emotional and mental difficulties. He may become extremely frustrated, angry, and rejecting of the new culture. He considers the host country bad, ridiculous, stupid, and hopeless.He may start to glorify his home country. He fears physical contact with anyone or anything from the new culture. He may feel harmed, tricked, deceived, injured, or ignored・ People can become physically ill from the stress of culture shock 一ulcers, headaches, stomach aches, back aches, the flu 一physical symptoms.2)The self-awareness viewThe educational experience provides a mirror in which one's own culture is reflected・Exposure to new cultures enables them to gain new insights into their own culture and society. Positive cross-cultural learning experiences typically involve change andmovement from one cultural frame of reference to another.5.Four ways of adaptationAssimilation （同化）Separation （隔绝）Marginalization （边缘化）Integration （融合）Reading I Adapting to a New Culture Comprehension questions1.What are the terms that can he applied to the concept of ^culture shock”?Terms that can be applied to the concept of—culture shock are culture stress, adaptation, transition shock, adjustment, socialization, and so on.2.What are the symptoms of a person at his or her a honeynioon stage n in the process of adapting to a new culture?In this stage, one feels a sense of excitement, pleasure, and self-satisfaction for making the decision to come to this beautiful place. In his or her view, nearly everything appears wonderful.3.Does everybody experience the Stage Two? How to cope with the negative feelings one may have at this stage?No, some people never experience this stage. In order to cope with the negative feelings one may have at this stage, one should not withdraw from all contact with the new culture and instead try to have more contact with the host nationals.4.According to the author^ what is the best thing to do when one is experiencing culture shock?The best thing to do when you are experiencing culture shock is to admit that you are experiencing culture shock, try to identify your stage of culture shock, and work toward becoming more familiar with the new culture.5.What are the problems that people are confronted with when they return to the home culture from overseas?Upon their first returning home, there is a sense of relief and excitement about being in familiar surroundings. However, a sense of depression and negative outlook follows the initial reentry cycle, for a person may find that the home culture is no longer the same. They may have difficulty readjusting to the home culture and the reentry process has often involved their suffering quietly with stress.6.What are the improvements people usually make when they get into Stage Three?When people get into Stage Three, they become more accustomed to the foods, sights, sounds, smells, and nonverbal behaviors of the new culture and have less physical problems and less confusion, uncertainty, and loneliness. Their normal contacts with host nationals are increasing and now they can accept themselves and others around them.7.What do you think of the authors suggestion of using the native language to compliment people in the host culture?It is very important for one to be able to use the native language if one hopes to survive successfully in a new cultural environment, for it can not only compliment the local people, but also greatly enhance mutual understanding.8.Do you have any other suggestions for adapting successfully to a new culture?Apart from those suggestions given by the author, one should also try to learn from those who have much experience in adapting to a new culture, which may be helpful in one's effort to overcome the difficulties in the process of cultural adaptation. Reading IIOvercoming Ethnocentrism in Communication Comprehension questions1.Why do people involved in intercultural communication often evaluate theother(s) negatively?Because in intercultural communication we tend to use the categories of our own culture to judge and interpret the behaviors of the others who are culturally different from us.2.What is the basic difference between American and Japanese communication styles?The basic difference may be that Americans are much more direct while Japanese are very indirect.3.What will happen when communicators engage in mutual negative evaluation in American・Japcinese interaction ?When communicators engage in mutual negative evaluation, the communication event may deteriorate even further. The American, sensing Japanese reluctance to confront a problem, becomes even more personal and aggressive. The Japanese, reacting to an embarrassing social indiscretion, becomes even more formal and indirect.4.What do you think the Nigerian communication style is like?Nigerians are inclined to take the more contextual style in communication. They tend to provide as much context as they can before they get to the point.5.Why does the Thai employee continue to use the formal title to address his American manager in their conversations?Because the Thai people usually consider it quite disrespectable to address the manager by his first name, for in their culture, one should always be aware of one's place in the organization's hierarchy and behave accordingly..6.Why does the author say that the case of American-British interaction deserves closer attention ?Because the case of American-British interaction is more complicated. Americans and the British employ different cultural approaches in response to different occasions. The British, like other Europeans, tend to use a low-context approach to intellectual confrontation and a more high-context style in personal matters of feeling and relationship, whereas Americans usually treat a relationship in a low-context manner handle intellectual confrontation in a high-context manner.7.What should we do to overcome the tendency to stereotype and negatively evaluate others who are culturally different from us?We can overcome the tendency to stereotype and generate negative evaluations by approaching every cross-cultural situation as a kind of experiment. Using available generalizations about the other culture, we can formulate a hypothesis and then test it for accuracy. As more knowledge of relevant cultural differences is acquired, generalizations can become more specific, hypotheses more particular, and communication difficulties more predictable.8.If we cannot help making generalizations^ how to use cultural generalizations effectively?We can use generalizations to hypothesize likely areas of contrast and possible communication problems and then acquire specific cultural differences through intercultural practice.Case StudyCase 33The problems that Li Li has encountered during her stay in the United States are typically some of those that people will usually be faced with when they enter a new culture.There are obviously distinct stages that Li Li has gone through in the process of her adaptation to the American cultural environment: honeymoon period (Letter 1), when she was fascinated and excited by almost everything in the United States and felt elated to be in the new culture; culture shock. (Letter 2), when she was immersed in many problems that she had not been prepared for and became extremely homesick; initial adjustment (Letter 3), when she learned more about American culture and cultural adaptation and began to feel much better then; mental isolation (Letter 4), when she felt frustrated and became even somewhat hostile towards Americans; and acceptance period (Letter 5), when she began to realize the positive and negative aspects of the country and have a more balanced perspective about her experiences there.What she means by writing in her fifth letter that —I think I have finally arrived in America is that she has finally learned to accept the culture very different from her own and begun to integrate herself into it. She is no longer like a fish out of water, and does not feel alienated from the new environment any more.Case 34In this case, it seems that Kevin failed to understand that customs for such a social gathering would be culturally different and Blanca were not properly prepared for experiencing a culture shock like this when she came to work and live in a new cultural environment.In Dominican culture, it is usually considered inappropriate for a young unmarried female to go to a social gathering alone without anyone else accompanying her. A chaperone is often required, and getting one's parents'pennission is also necessary. However, all this may be very strange to North Americans nowadays. Kevin could not quite understand why Blanca, already an adult supposed to be independent, had to bring her little sister along to the gathering so as to get her parents'permission.Another thing at which they differ is that in Dominican culture, somewhat like our Chinese culture, people going out together to eat seldom pay separately. The elderone(s) would pay for the younger one(s), and the male(s) would pay for the female(s). Because of having expected that Kevin would pay for their meals, Blanca didn't bringmuch money with her when she was going to The Blue Hat. Therefore, when Kevin said —separate checks, pleasell to the waiter, as North American people usually do while going out together to eat, he didn't realize that he had put Blanca in a very embarrassing situation. That's why Blanca whispered to her sister, telling her that she didn't have much money with her then and just ordered something to drink when she said they were not hungry at all.Case 35The American's personal experience in Russia has taught us not to jump to a conclusion about any other culture. We may misinterpret the behavior and intention of people in other cultures, for we are easily influenced by some popular overgeneralizations about other cultures. We have to be aware that things in other cultures may not be what they appear to us foreigners. One of the difficulties we will experience in adjusting to a new culture is that we may have taken too much of our own—cultural baggage: misleading stereotypes and preconceptions about members of that culture. In intercultural communication 让is sometimes true that a little learning about other cultures can be a dangerous thing. Distorted or biased knowledge may be worse than no knowledge at all. Even if what we know about other cultures has been proved to be right and well grounded, we still have to remember that there will often be variation within any culture. We should always be prepared for exceptions when interacting with individuals from another culture.Case 36We all know that we are members of a particular culture and we share the same cultural identity with other members of the culture. However, much of our cultural identity may simply be outside of our awareness- Not until we find ourselves in situations where our sense of self 一- our values, beliefs, practices -一is called into question do we perceive the tacit dimensions of our cultural identity. In this incident, the German woman has found out that Americans treat their neighbors in a way that is different from the way Germans do. As her expectations were thwarted, she became aware of her own cultural identity, her cultural way of thinking, of interpreting the world. This could be a painful process, which many of us, as the German woman in this case, may not be prepared for. Therefore, it is important to raise people's awareness of their culturally shaped identity and acknowledge the likelihood of some emotional disturbance during the cultural adjustment.。

跨文化交际重点梳理

`重点1Definition of cultureCulture is the total accumulation of beliefs, customs, values, institutions and communication patterns that are shared, learned and passed through the generations in an identifiable group of people.重点2Characteristics of culture(10)1、Culture is sharedCulture is a system of shared values beliefs or patterns of behaviors held in a group ,organization or society.It is not property of any individual.2、culture is cumulativeHuman beliefs, arts etc. are results of many generations.Every generations can discover the new things.The new knowledge are added to what was learned in previous generations.3、culture is learnedCulture is not inherent with any people.Culture can not be genetically and automatically passed down文档Word`from previous generations.And it should be taught and learned by people.4、culture is adaptiveCulture is created by humans. Humans have to adapt the environment . thus is in development bears the trait of being adaptive 5、culture is dynamicAt the same time that new culture are added, and the old ones are lost because they are no longer useful.6、culture is symbolicSymbols generally serve as communicative tools for a multitude purposes, on a persons as well as culture level.7 、culture is relationalCulture is an organic whole. All the components of culture are interlinked.8 、culture is implicit and explicitSome layers culture are easy to be observe, like eating , dressing, talking. But the ideas underlying the behaviors are generally hard to know. Many scholars label the culture as iceberg.文档Word`culture is universal 9、culture is diversified、10Hall's dimensions3重点High contextHigh-context communication relies heavily on nonverbal, contextual and shared cultural meanings.The meanings are not fully expressed.re determined by “how”things are said , rather than “what”Meanings ais said.阿拉伯欧洲东部和南部日本CollectivismLow contextVerbal codes rather than the information impliesClear straight and to-the-point communication美国德国斯堪的纳维亚IndividualismMonochromic cultureDo one thing at one time, Concentrate on the job, take time seriously, 文档Word`low-context and need information, commit to the job, religiously to the plans, not disturbing others, seldom borrow or lend things, emphasize promptnessPolychromic cultureDo many things at once, subject to interruptions, consider timecommitments an objective to be achieved, high-context and already haveinformation. Change plans often. Emphasize the relationships.重点4Triandis's individualism & collectivismIndividualismFosters independence and individual achievement,Promotes self-expression ,personal choice, individual thinking Associated with egalitarian relationships and flexibility in roles Understand the physical world as knowable apart of human life CollectivismInterdependence and group successPromotes adherence to normsAssociated with stable, hierarchical rolesShared property, group ownership文档Word`重点5Elements of communication Source (sender)EncodingMessageMedium(channel)ReceiverDecodingResponseFeedback重点6Grice's cooperative principle Quantity maximMake your contribute as informative as is required for the current purpose of exchange.Do not make your contribution more information than is required. （量的准则——话语提供充分而不多余的信息）Quality maximMake your contribution is ture（质的准则——话语的容是真实的）文档Word`Relation maximBe relevant（关系准则——话语与话题有关，即与所要实现的意图有关）Manner maximBe perspicuousAvoid obscurity of expressionAvoid ambiguityDe brief and orderly(方式准则——说话要清楚明白、简洁而有条理)重点7Brown & levinson's face theory Face is something that is emotionally invested, can be lost, maintained, or enhanced, and must be often attended to in communication People cooperate while maintaining face in interaction.Face theory : face threatening acts (FTAs)Politeness strategiesPoliteness strategies: bald on-record赤裸裸的公开实行面子威胁行为不使用补救措施off-record indirect strategy 非公开的实行面子威胁行为negative politeness消极礼貌策略Positive politeness积极礼貌策略文档Word`Face: negative facePositive face重点8Thought patternsField dependence场依存性Holistic thinking eastern peoplePerspective of the whole, all the relevant parts take into account.Easily influence by othersField independence场独立性Analytic thinking western peopleDivinding the whole into parts to analyze the features or relations between the partsHardly influence by othersEastern: field-dependence, holistic thinking, high-context Western: field-independence, analytic thinking, low-context文档Word`重点9Phases of negotiation Preparation 准备Non-task sounding 非任务测探Task-oriented exchangePersuasion 劝说ConcessionConclusion重点10Components of a brandBrand name 品牌名称（产品）Brand mark 品牌标志（产品）Trade name商号（公司名字）Trade mark 品牌商标重点11SWOT analysisStrengthsWeaknessesOpportunitiesThreats文档Word`重点12Intercultural advertising strategies Standardization strategyConvey and extend the same advertising message to different markets and culturesKey point:Deal with the different markets using the same massageExample:MarlboroPhilips优点：reinforce the corporate imageSaving energyBe convenient to manage compared with several ads缺点: unlikely to be adaptive without change to all foreign culture Result in misunderstanding or conflict even ruin a business Localization strategyStresses the specialties of the local market and adaptation to the local market environment文档Word`重点13Three meaning layers of adsthe surface meaningthe intended meaningthe cultural meaning文档Word。

《新编跨文化交际英语教程》复习资料U1

Unit 1 Communication across CulturesSome Ideas Related to Globalization and Intercultural Communication 1. What is globalization?Globalization refers to the increasing unification of the world’s economic order through reduction of such barriers to international trade as tariffs, export fees, and import quotas. The goal is to increase material wealth, goods, and services through an international division of labor by efficiencies catalyzed by international relations, specialization and competition. It describes the process by which regional economies, societies, and cultures have become integrated through communication, transportation, and trade. The term is most closely associated with the term economic globalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, the spread of technology, and military presence. However, globalization is usually recognized as being driven by a combination of economic, technological, sociocultural, political, and biological factors. The term can also refer to the transnational circulation of ideas, languages, or popular culture through acculturation. An aspect of the world which has gone through the process can be said to be globalized.2. The Challenge of Globalization1) Globalization poses four major challenges that will have to be addressed by governments, civil society, and other policy actors.2) The second is to deal with the fear that globalization leads to instability, which is particularly marked in the developing world. 3) The third challenge is to address the very real fear in the industrial world that increased global competition will lead inexorably to a race to the bottom in wages, labor rights, employment practices, and the environment.4) And finally, globalization and all of the complicated problems related to it must not be used as excuses to avoid searching for new ways to cooperate in the overall interest of countries and people. Several implications for civil society, for governments and for multinational institutions stem from the challenges of globalization.3. What Makes Intercultural Communication a Common Phenomenon?1) New technology, in the form of transportation and communication systems, has accelerated intercultural contact. Trips once taking days, weeks, or even months are now measured in hours. Supersonic transports now make it possible for tourists, business executives, or government officials to enjoy breakfast in San Francisco and dinner in Paris — all on the same day.2) Innovative communication systems have also encouraged and facilitatedcultural interaction. Communication satellites, sophisticated television transmission equipment, and digital switching networks now allow people throughout the world to share information and ideas instantaneously. Whether via the Internet, the World Wide Web, or a CNN news broadcast, electronic devices have increased cultural contact.3) Globalization of the economy has further brought people together. This expansion in globalization has resulted in multinational corporations participating in various international business arrangements such as joint ventures and licensing agreements. These and countless other economic ties mean that it would not be unusual for someone to work for an organization that does business in many countries.4) Changes in immigration patterns have also contributed to the development of expanded intercultural contact. Within the boundaries of the United States, people are now redefining and rethinking the meaning of the word American. Neither the word nor the reality can any longer be used to describe a somewhat homogeneous group of people sharing a European heritage.4. Six Blocks in Intercultural CommunicationAssumption of similaritiesOne answer to the question of why misunderstanding and/or rejection occurs is that many people naively assume there are sufficient similarities among peoples of the world to make communication easy. They expect that simply being human and having common requirements of food, shelter, security, and so on makes everyone alike. Unfortunately, they overlook the fact that the forms of adaptation to these common biological and social needs and the values, beliefs, and attitudes surrounding them are vastly different from culture to culture. The biological commonalties are not much help when it comes to communication, where we need to exchange ideas and information, find ways to live and work together, or just make the kind of impression we want to make.Language differencesThe second stumbling block —language difference —will surprise no one. Vocabulary, syntax, idioms, slang, dialects, and so on all cause difficulty, but the person struggling with a different language is at least aware of being in trouble.A greater language problem is the tenacity with which some people will cling to just one meaning of a word or phrase in the new language, regardless of connotation or context. The variations in possible meaning, especially when inflection and tone are varied, are so difficult to cope with that they are often waved aside. This complacency will stop a search for understanding. Even “yes” and “no” cause trouble. There are other language problems, including the different styles of using language such as direct, indirect; expansive, succinct; argumentative, conciliatory;instrumental, harmonizing; and so on. These different styles can lead to wrong interpretations of intent and evaluations of insincerity, aggressiveness, deviousness, or arrogance, among others.Nonverbal misinterpretationsLearning the language, which most visitors to foreign countries consider their only barrier to understanding, is actually only the beginning. To enter into a culture is to be able to hear its special “hum and buzz of implication.” This suggests the third stumbling block, nonverbal misinterpretations. People from different cultures inhabit different sensory realities. They see, hear, feel, and smell only that which has some meaning or importance for them. They abstract whatever fits into their personal world of recognition and then interpret it through the frame of reference of their own culture.The misinterpretation of observable nonverbal signs and symbols — such as gestures, postures, and other body movements —is a definite communication barrier. But it is possible to learn the meanings of these observable messages, usually in informal rather than formal ways. It is more difficult to understand the less obvious unspoken codes of the other cultures, such as the handling of time and spatial relationships and the subtle signs of respect of formality.Preconceptions and stereotypesThe fourth stumbling block is the presence of preconceptions and stereotypes. If the label “inscrutable” has preceded the Japanese guests, their behaviors (including the constant and seemingly inappropriate smile) will probably be seen as such. The stereotype that Arabs are “inflammable”may cause U.S. students to keep their distance or even alert authorities when an animated and noisy group from the Middle East gathers. A professor who expects everyone from Indonesia, Mexico, and many other countries to “bargain”may unfairly interpret a hesitation or request from an international student as a move to get preferential treatment. Stereotypes are over-generalized, secondhand beliefs that provide conceptual bases from which we make sense out of what goes on around us, whether or not they are accurate or fit the circumstances. In a foreign land their use increases our feelingof security. But stereotypes are stumbling blocks for communicators because they interfere with objective viewing of other people. They are not easy to overcome in ourselves or to correct in others, even with the presentation of evidence. Stereotypes persist because they are firmly established as myths or truisms by one’s own culture and because they sometimes rationalize prejudices. They are also sustained and fed by the tendency to perceive selectively only those pieces of new information that correspond to the images we hold.Tendency to evaluateThe fifth stumbling block to understanding between persons ofdiffering cultures is the tendency to evaluate, to approve or disapprove, the statements and actions of the other person or group. Rather than try to comprehend thoughts and feelings from the worldview of the other, we assume our own culture or way of life is the most natural. This bias prevents the open-mindedness needed to examine attitudes and behaviors from the other’s point of view.The miscommunication caused by immediate evaluation is heightened when feelings and emotions are deeply involved; yet this is just the time when listening with understanding is most needed.The admonition to resist the tendency to immediately evaluate does not mean that one should not develop one’s own sense of right and wrong. The goal is to look and listen empathetically rather than through the thick screen of value judgments that impede a fair and total understanding. Once comprehension is complete, it can be determined whether or not there is a clash in values or ideology. If so, some form of adjustment or conflict resolution can be put into place.High anxietyHigh anxiety or tension, also known as stress, is common in Cross-cultural experiences due to the number of uncertainties present. The two words, anxiety and tension, are linked because one cannot be mentally anxious without also being physically tense. Moderate tension and positive attitudes prepare one to meet challenges with energy. Too much anxiety or tension requires some form of relief, which too often comes in the form of defenses, such as the skewing of perceptions, withdrawal, or hostility. That’s why it is considered a serious stumbling block. Anxious feelings usually permeate both parties in an intercultural dialogue. The host national is uncomfortable when talking with a foreigner because he or she cannot maintain the normal flow of verbal and nonverbal interaction. There are language and perception barriers; silences are too long or too short; and some other norms may be violated. He or she is also threatened by the other’s unknown knowledge, experience and evaluation.Reading IIntercultural Communication：An Introduction Comprehension questions1. Is it still often the case that “everyone‟s quick to blame the alien”in the contemporary world?This is still powerful in today‘s social and political rhetoric. For instance, it is not uncommon in today‘s society to hear people say that most, if not all, of the social and economic problems are caused by minorities and immigrants.2. What‟s the difference between today‟s intercultural contact and that of any time in the past?Today‘s intercultural encounters are far more numerous and of greater importance than in any time in history.3. What have made intercultural contact a very common phenomenon in our life today?New technology, in the form of transportation and communication systems, has accelerated intercultural contact; innovative communication systems have encouraged and facilitated cultural interaction; globalization of the economy has brought people together; changes in immigration patterns have also contributed to intercultural encounter.4. How do you understand the sentence “culture is everything and everywhere”?Culture supplies us with the answers to questions about what the world looks like and how we live and communicate within that world. Culture teaches us how to behave in our life from the instant of birth. It is omnipresent.5. What are the major elements that directly influence our perception and communication?The three major socio-cultural elements that directly influence perception and communication are cultural values, worldview (religion), and social organizations (family and state).6. What does one‟s family teach him or her while he or she grows up in it?The family teaches the child what the world looks like and his or her place in that world.7. Why is it impossible to separate our use of language from our culture? Because language is not only a form of preserving culture but also a means of sharing culture. Language is an organized, generally agreed-upon, learned symbol system that is used to represent the experiences within a cultural community.8. What are the nonverbal behaviors that people can attach meaning to? People can attach meaning to nonverbal behaviors such as gestures, postures, facial expressions, eye contact and gaze, touch, etc.9. How can a free, culturally diverse society exist?A free, culturally diverse society can exist only if diversity is permitted to flourish without prejudice and discrimination, both of which harm all members of the society.Reading IIThe Challenge of GlobalizationComprehension questions1. Why does the author say that our understanding of the world has changed? Many things, such as political changes and technological advances, have changed the world very rapidly. In the past most human beings were born, lived, and died within a limited geographical area, never encountering people of other cultural backgrounds. Such an existence, however, no longer prevails in the world. Thus, all people are faced with the challenge of understanding this changed and still fast changing world in which we live.2. What a “global village” is like?As our world shrinks and its inhabitants become interdependent, people from remote cultures increasingly come into contact on a daily basis. In a global village, members of once isolated groups of people have to communicate with members of other cultural groups. Those people may live thousands of miles away or right next door to each other.3. What is considered as the major driving force of the post-1945 globalization?Technology, particularly telecommunications and computers are considered to be the major driving force.4. What does the author mean by saying that “the …global‟ may be more local than the …local‟”?The increasing global mobility of people and the impact of new electronic media on human communications make the world seem smaller. We may communicate more with people of other countries than with our neighbors, and we may be more informed of the international events than of the local events. In this sense, “the‘ global’may be more local than the ‘local’”5. Why is it important for businesspeople to know diverse cultures in the world?Effective communication may be the most important competitive advantage that firms have to meet diverse customer needs on a global basis. Succeeding in the global market today requires theability to communicate sensitively with people from other cultures, a sensitivity that is based on an understanding of cross-cultural differences.6. What are the serious problems that countries throughout the world are confronted with?Countries throughout the world are confronted with serious problemssuch as volatile international economy, shrinking resources, mounting environmental contamination, and epidemics that know no boundaries.7. What implications can we draw from the case of Michael Fay?This case shows that in a world of international interdependence, the ability to understand and communicate effectively with people from other cultures takes on extreme urgency. If we are unaware of the significant role culture plays in communication, we may place the blame for communication failure on people of other cultures.8. What attitudes are favored by the author towards globalization?Globalization, for better or for worse, has changed the world greatly. Whether we like it or not, globalization is all but unstoppable. It is already here to stay. It is both a fact and an opportunity. The challenges are not insurmountable. Solutions exist, and are waiting to be identified and implemented. From a globalistic point of view, there is hope and faith in humanity.Case StudyCase 1In this case, there seemed to be problems in communicating with people of different cultures in spite of the efforts made to achieve understanding. We should know that in Egypt as in many cultures, the human relationship is valued so highly that it is not expressed in an objective and impersonal way. While Americans certainly value human relationships, they are more likely to speak of them in less personal, more objective terms. In this case, Richard‘s mistake might be that he chose to praise the food itself rather than the total evening, for which the food was simply the setting or excuse. For his host and hostess it was as if he had attended an art exhibit and complimented the artist by saying, What beautiful frames your pictures are in.In Japan the situation may be more complicated. Japanese people value order and harmony among persons in a group, and that the organization itself－be it a family or a vast corporation－is more valued than the characteristics of any particular member. In contrast, Americans stress individuality as a value and are apt to assert individual differences when they seem justifiably in conflict with the goals or values of the group. In this case: Richard‘s mistake was in making great efforts to defend himself. Let the others assume that the errors were not intentional, but it is not right to defend yourself, even when your unstated intent is to assist the group by warning others of similar mistakes. A simple apology and acceptance of the blame would have been appropriate. But for poor Richard to have merely apologized would have seemed to him to be subservient, unmanly.When it comes to England, we expect fewer problems between Americans and Englishmen than between Americans and almost any other group. In this case we might look beyond the gesture of taking sugar or cream to the values expressed in this gesture: for Americans, ―Help yourself; for the English counterpart, ―Be my guest. American and English people equally enjoy entertaining and being entertained but they differ somewhat in the value of the distinction. Typically, the ideal guest at an American party is one who ―makes himself at home, even to the point of answering the door or fixing his own drink. For persons in many other societies, including at least this hypothetical English host, such guest behavior is presumptuous or rude.Case 2A common cultural misunderstanding in classes involves conflicts between what is said to be direct communication style and indirect communication style. In American culture, people tend to say what is on their minds and to mean what they say. Therefore, students in class are expected to ask questions when they need clarification. Mexican culture shares this preference of style with American culture in some situations, and that‘s why the students from Mexico readily adopted the techniques of asking questions in class. However, Korean people generally prefer indirect communication style, and therefore they tend to not say what is on their minds and to rely more on implications and inference, so as to be polite and respectful and avoid losing face through any improper verbal behavior. As is mentioned in the case, to many Koreans, numerous questions would show a disrespect for the teacher, and would also reflect that the student has not studied hard enough.Case 3The conflict here is a difference in cultural values and beliefs. In the beginning, Mary didn‘t realize that her Dominican sister saw her as a member of the family, literally. In the Dominican view, family possessions are shared by everyone of the family. Luz was acting as most Dominican sisters would do in borrowing without asking every time. Once Mary understood that there was a different way of looking at this, she would become more accepting. However, she might still experience the same frustration when this happened again. She had to find ways to cope with her own emotional cultural reaction as well as her practical problem (the batteries running out).Case 4It might be simply a question of different rhythms. Americans have one rhythm in their personal and family relations, in their friendliness and their charities. People from other cultures have different rhythms. TheAmerican rhythm is fast. It is characterized by a rapid acceptance of others. However, it is seldom that Americans engage themselves entirely in a friendship. Their friendships are warm, but casual, and specialized. For example, you have a neighbor who drops by in the morning for coffee. You see her frequently, but you never invite her for dinner --- not because youdon‘t think she could handle a fork and a knife, but because you have seen her that morning. Therefore, you reserve your more formal invitation to dinner for someone who lives in a more distant part of the city and whom you would not see unless you extended an invitation for a special occasion. Now, if the first friend moves away and the second one moves nearby, you are likely to reverse this --- see the second friend in the mornings for informal coffee meetings, and the first one you will invite more formally to dinner.Americans are, in other words, guided very often by their own convenience. They tend to make friends easily, and they don‘t feel it necessary to go to a great amount of trouble to see friends often when it becomes inconvenient to do so, and usually no one is hurt. But in similar circumstances people from many other cultures would be hurt very deeply.。

《新编跨文化交际英语教程》复习资料U6

Unit 6Culture and Nonverbal CommunicationSome Ideas Related to Nonverbal Communication1. Nonverbal languageWhat is not said is often as important as what is said. Nonverbal communication is communication through means other than language — for example, facial expression, personal space, eye contact, use of time, and conversational silence.(Hall, E.T. The Silent Language, New York: Doubleday, 1959)2. Different expressions of nonverbal languageKinesics: our body languageThe term refers to gestures, facial expressions, eye contact, body positions, body movements, and forms of greeting and their relation to communication — yawning, stretching, and relaxing, staring, walking slumped over, raising a clenched fist, showing a victory sign.The human communication process is more complex than it initially seems. Much, if not most, of our messages in face to face contact are transmitted through paralanguage. These auxiliary communication techniques are highly culture bound. Communication with people from other societies or ethnic groups is fraught with the danger of misunderstanding if their culture and paralanguage is unknown to you or ignored.3. Significance of nonverbal languageIt accounts for much of the meaningwe derive from conversations.Cognitive content.Affective content.It spontaneously reflected the subconscious. Normally we control over our words. But the nonverbal behavior may leak our true feelings.We cannot communicate without it. Even if we choose silence, the nonverbal dimension of our communication is always present. Even if we remove bodily from the scene of interaction, our absence may speak loudly.4. Relationship between verbal and nonverbal languageAccent: to lay emphasis by tone of voice, intonationsReinforce/Complement: to strengthen and supplyContradict: betray the verbal expressionsRegulate: looking behavior, vocal inflections, gestures, general cues of readiness or relaxation all help to signal a person’s conversational intentionsSubstitute: head nods or shakes, hand gestures,facial display and body movementReading IAn Overview of Nonverbal Communication Comprehension questions1. Can you speak each of the following sentences in different ways to mean differently?1) She is my best friend.2) You‟ve done really good job.3) Come here, please.4) That‟s all right.Speaking the same sentence with the stress on different words may mean different things. For instance, if the stress falls on ―she in the first sentence, it means it is SHE, not you or somebody else, that is my best friend. But if the stress falls on ―my‖, it implies that she is MY, not your or some body‘s, best friend.2. Speakers of British English use loudness only when they are angry, speakers of Indian English use it to get the floor, a chance to speak. So when an Indian speaker is trying to get the floor, what would the British speaker think of the Indian and what would the British behave in response?The British speaker may think that the Indian gets angry with him or behaves rudely towards him, so he may complain about the Indian‘s rudeness or even return his rudeness as a response.3. What differences in body language use have you noticed between your Chinese teachers and foreign teachers?There are really some differences between Chinese teachers and foreign teachers in their use of body language. For instance, Chinese teachers in general do not use gestures as much as foreign teachers do, and their facial expressions often seem to be less varied than those of many foreign teachers.4. Do you know any gestures we often use that might be misunderstood by people from other cultures?For example, the way we Chinese motion to others to come over might be misunderstood by people from some Western countries to mean bye-bye.5. How do we Chinese people use eye contact in communication?During a conversation between two Chinese, it seems that the speaker and the hearer would usually look at each other (not necessarily in the eye) from time to time. How much eye-contact there is may depend on the relationship between the speaker and hearer and the situation they find themselves in.6. How will you eye them when you are communicating with people from the United States or people from Japan?While talking with Americans, we should look directly into the eyes of the person with whom we are talking. However; while talking with Japanese, we are not expected to look at them in the eye but at a position around the Adam‘s apple. 7. Do you often smile at others? Why or why not?It depends. For instance, it seems that we Chinese, as well as people of other Eastern Asian countries, do not usually smile at strangers as much as Americans.8. What function(s) may laughter serve in our culture? Does it sometimes cause intercultural misunderstanding?Laughter in our culture may serve various functions. Sometimes, it is used to express amusement or ridicule, and sometimes it is simply used to make one feel less embarrassed.9. Do you often touch others while talking with them? Whom do you touch more than others?We Chinese generally do not often touch others while talking with them unless they are our intimate friends or younger children.10. In small groups or in pairs, demonstrate all the possible ways you can think ofto greet another person. Is touching always part of a greeting?No. Touching is not always part of a greeting in our culture as in some other cultures.11. Will you apologize if you accidentally touch other people in public places? Why or why not?Many people will apologize if they accidentally touch other people in public places since in our culture people who are strangers to each other should not touch. However, whether people will apologize or not depends on the situations. If a person accidentally touches a stranger in a very crowded place, he or she may not apologize for it.Reading IIGender and Nonverbal Communication Comprehension questions1. What may often happen to those who do not conform to their culture‟s accepted gender “script”?There are often severe social penalties for those who act in violation of their culture‘s accepted gender ―script.2. Does touch have any connotation in different situations? Can you give some specific examples?Touch, like physical closeness, may be considered an expression of affection, support, or sexual attraction. For instance, in some cultures, it may be all right for women friends and relatives to walk arm-in-arm, dance together, and hug one another, but if men do so, they may be frowned upon, for it would be considered as having the connotation of being homosexual.3. What will possibly happen to a woman who is appreciably taller than the man?Taller women may attempt to diminish themselves, to slouch and round their shoulders so as to retreat or to occupy as little space as possible.4. Are men and women required to have the same facial expressions? Does smile mean the same things to both men and women?Men and women are not usually required to have the same facial expressions. Smile may mean different things to men and women. For females smile functions as an expression of pleasure, pleasantness, or a desire for approval, while males may resist any nonverbal display of expression to others in order to appear more masculine,because being facially expressive is often seen as a marker of ―femininity.5. Why are the African-American women less deferential than white women and less inclined to smile?African-American women are found to be less deferential than white women and, therefore, less inclined to smile, simply because it is expected of them to be so in their culture.6. In what ways may direct eye contact between individuals be interpreted?Looking directly into another person‘s eyes can connote an aggressive threat, a sexual invitation, or a desire for honest and open communication.7. What was found in a study of nonverbal communication among Hispanic couples?In a study of nonverbal communication among Hispanic couples, it was found that many Puerto Rican wives never looked directly at their husbands.8. How does clothing manifest and promote cultural definitions of masculinity and femininity?Through clothing and make-up, the body is more or less marked, constituted as an appropriate, or, as the case may be, inappropriate body for its cultural requirements. Males and females have to dress themselves appropriately according to their cultural definitions of masculinity and femininity.Case StudyCase 21Sometimes our best intentions can lead to breakdowns in cross-cultural communication. For example, one of the very common manners of touching --- handshaking --- may result in conflict when performed with no consideration of cultural differences. Among middle-class North American men, it is customary to shake hands as a gesture of friendship. When wanting to communicate extra friendliness, a male in the United States may, while shaking hands, grasp with his left hand his friend‘s right arm. However, to people of Middle Eastern countries, the left hand is profane and touching someone with it is highly offensive. Therefore, in Vernon‘s eyes, Kenneth was actually a n extremely offensive message to him.Case 22In Puerto Rican culture, as in some other Latin American and Eastern cultures, it is not right for a child to keep an eye-contact with an adult who is accusing him or her, while in the United States, failing o f meeting other person‘s eye accusing him or her would be taken as a sign of guiltiness. As the principal knew little about this cultural difference in using eye-contact, he decided that the girl must be guilty. Generally speaking, avoiding eye-contact with the other(s) is often considered as an insult in some cultures, but may signify respect for authority and obedience in other cultures. Case 23Just like smile, laughing does not always serve the same function in different cultures. Interestingly, for us Chinese, laughing often has a special function on some tense social occasions. People may laugh to release the tension or embarrassment, to express their concern about you, their intention to put you at ease or to help you comeout of the embarrassment. In this case, the people there were actually wishing to laugh with the American rather than laugh at her. Their laughing seemed to convey a number of messages: don‘t take it so seriously; laugh it off, it‘s nothing; such things can happen to any of us, etc. Unfortunately the American was unaware of this. She thought they were laughing at her, which made her feel more badly and angry, for in her culture laughing on such an occasion would be interpreted as an insulting response, humiliating and negative.Case 24It is obvious that there exists some difference between the British and Germans in their use of touch. The lack of touch that seems to be natural in Britain may be considered strange by Germans.What is required (in this case, shaking hands with each other) in one country could be taken as unnecessary in another.The appropriateness of contact between people varies from country to country. Figures from a study offer some interesting insight into this matter. Pairs of individuals sitting and chatting in college shops in different countries were observed for at least one hour each. The number of times that either one touched the other in that one hour was recorded, as follows: in London, 0; in Florida, 2; in Paris, 10; in Puerto Rico, 180. These figures indicate that touch is used very differently in different cultures.。

跨文化交际英语知识点归纳

跨文化交际英语知识点归纳跨文化交际是指在不同文化背景下进行的人际交往和沟通。

在全球化背景下，跨文化交际的重要性日益凸显。

了解并掌握跨文化交际的英语知识点对于有效地与不同文化背景的人进行交流和合作至关重要。

本文将详细介绍跨文化交际的英语知识点，包括文化差异、非语言交际、礼仪与礼貌等方面。

一、文化差异1. 时间观念：不同文化有不同的时间观念，如西方注重准时，东方则注重灵活性。

了解并尊重对方的时间观念，避免引起误会。

2. 社会等级：不同文化中对社会地位的看法不同，有些文化注重等级分明，有些文化则强调平等。

在交际中应注意尊重对方的社会地位和身份。

3. 个人主义与集体主义：西方文化注重个利和自由，而东方文化注重集体利益和团队协作。

了解并尊重不同文化的价值观念，有助于建立良好的跨文化交际关系。

二、非语言交际1. 肢体语言：不同文化对于肢体语言的解读和使用有所差异，如眼神接触、手势等。

了解并注意对方的肢体语言，避免产生误解。

2. 面部表情：不同文化对面部表情的解读也有所差异，如微笑、皱眉等。

了解并适应对方的面部表情，有助于推动交际进程。

3. 身体姿势：身体姿势也是非语言交际的一种形式，如坐姿、站姿等。

注意对方的身体姿势，尊重对方的个人空间，避免给对方带来不适。

三、礼仪与礼貌1. 问候礼仪：不同文化有不同的问候方式和习惯，如握手、鞠躬等。

了解并尊重对方的问候方式，展示友好和尊重。

2. 礼貌用语：不同文化有不同的礼貌用语和礼貌表达方式，如道歉、感谢等。

适当使用对方的礼貌用语，展示尊重和关注。

3. 社交礼节：不同文化有不同的社交礼节，如用餐礼仪、着装规范等。

了解并遵守对方的社交礼节，展示自己的文化素养。

四、语言交际1. 语言障碍：不同文化使用不同的语言，语言障碍是跨文化交际中常见的问题。

尽量使用简洁明了的词汇和表达方式，避免产生歧义和误解。

2. 文化障碍：语言与文化密切相关，不同文化对于词汇、语法和表达方式有不同的理解和运用。

新编跨文化交际英语教程知识点梳理

新编跨文化交际英语教程知识点梳理新编跨文化交际英语教程是一本专门针对跨文化交际的英语教材，旨在帮助学习者提高在不同文化背景下的英语交际能力。

本文将对这本教材的知识点进行梳理，并按照标题的要求进行详细阐述。

一、跨文化交际的概念与重要性跨文化交际是指在不同文化背景下进行有效沟通和交流的能力。

随着全球化的发展，跨文化交际能力对个人和组织来说变得越来越重要。

教材首先介绍了跨文化交际的概念和重要性，引导学习者认识到学习跨文化交际的必要性。

二、文化差异的认知与理解文化差异是跨文化交际的核心问题之一。

教材通过介绍不同国家和地区的文化背景，让学习者认识到不同文化之间的差异。

例如，西方国家强调个人主义，而亚洲国家则更注重集体主义；西方人通常直接表达意见，而东方人更倾向于含蓄表达。

通过了解这些文化差异，学习者可以更好地适应和理解不同文化的交际方式。

三、语言与文化的关系语言是文化的重要组成部分，也是跨文化交际的基础。

教材通过对语言与文化的关系进行介绍，让学习者认识到不同语言背后的文化内涵。

例如，英语中的一些习语和隐喻在其他语言中可能没有对应的表达，这就需要学习者在跨文化交际中注意语言的使用。

四、非语言交际与文化除了语言交际外，非语言交际也是跨文化交际中不可忽视的因素。

教材通过介绍非语言交际的方式和特点，让学习者了解不同文化中的非语言行为习惯和意义。

例如，西方人习惯于握手问候，而东方人则更多使用鞠躬。

通过了解这些非语言交际的差异，学习者可以更准确地理解和表达自己的意思。

五、跨文化交际中的礼仪与文化礼仪是不同文化交际中的重要组成部分。

教材通过介绍不同文化中的礼仪规范和习俗，让学习者了解在不同文化中应该如何表现和应对。

例如，在西方国家用餐时，吃完后将刀叉并排放在盘子上表示已经用完；而在中国，将筷子插在饭中是不礼貌的行为。

学习者通过学习这些礼仪规范，可以更好地适应不同文化的环境。

六、文化冲突与解决在跨文化交际中，文化冲突是难免的。

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新编跨文化交际英语教程知识点梳理
（实用版）
目录
1.新编跨文化交际英语教程的概念与目的
2.跨文化交际的重要性
3.新编跨文化交际英语教程的主要内容
4.新编跨文化交际英语教程的特点与亮点
5.新编跨文化交际英语教程的应用与实践
正文
一、新编跨文化交际英语教程的概念与目的
新编跨文化交际英语教程是一本针对英语学习者的教材，旨在帮助学生更好地理解和应对跨文化交际中的各种问题。

该教程通过讲解文化、交际、语言以及跨文化交际等相关概念，使学生能够较为客观、系统、全面地认识英语国家的文化，从而提高跨文化交际能力。

二、跨文化交际的重要性
随着全球化的不断深入，跨文化交际在我们的生活中扮演着越来越重要的角色。

对于英语学习者来说，掌握跨文化交际的能力不仅能够帮助他们更自信地与来自不同文化背景的人进行交流，还能够拓宽他们的国际视野，提高他们的综合素质。

三、新编跨文化交际英语教程的主要内容
新编跨文化交际英语教程共分为 10 个单元，涵盖了全球化时代的交际问题、文化与交际、各类文化差异、语言与文化、跨文化言语交际、跨文化非言语交际、时间与空间使用上的文化、跨文化感知、跨文化适应、跨文化能力等各个方面。

每个单元都以阅读文章为主线，配有形式多样的练习和数量较多的案例分析，同时还提供丰富的相关文化背景知识材料，
供选择使用，以满足不同的教学情境和需求。

四、新编跨文化交际英语教程的特点与亮点
新编跨文化交际英语教程具有以下特点和亮点：
1.实用性：教材选材广泛，包括了几十个实例，既有趣味性，又有实用性，能够帮助学生在实际交际中更好地运用所学知识。

2.系统性：教程对跨文化交际的各个方面进行了全面、深入的讲解，使学生能够系统地掌握跨文化交际的知识和技能。

3.灵活性：教材形式多样，既有阅读文章，又有练习和案例分析，能够满足不同学生的学习需求和教学情境。

4.丰富性：教材提供了丰富的相关文化背景知识材料，帮助学生更好地理解和感知英语国家的文化。

五、新编跨文化交际英语教程的应用与实践
新编跨文化交际英语教程在实际应用中，可以通过以下方式进行实践：
1.在课堂教学中，教师可以结合教材的内容，进行跨文化交际的讲解和训练，帮助学生提高跨文化交际能力。

2.在自主学习中，学生可以通过阅读教材的文章，进行自我学习和练习，提高自己的跨文化交际能力。

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